SUP AWARDS ROI TOMMY BAHAMA

P R E S E N T E D B Y

E V E N T S U M M A R Y

STATS

The following pages highlight the marketing, promotional

and editorial efforts put forth by the SUP the Magazine team

to ensure value for the vital sponsors of the SUP Awards.

DATE: September 26,2013Location: Casino San Clemente, San Clemente, California Attendance: 300 TOTAL IMPRESSIONS: 840,993TOTAL VALUE: $140,632.93Print advertising impressions: 30,000Online advertising impressions: 394,836Microsite Impressions: 101,479Potential social Impressions: 188,125*Online editorial impressions: 37,648PR impressions: 22,300Video content impressions: 4,855Print editorial: 60,000 On-site impressions: 1,750

Top Male Paddlers:

1. Kai Lenny

2. Slater Trout

3. Connor Baxter

Movie of the Year: STAND

Expedition of the Year: Expedition Florida 500

Top Philanthropic Effort: SEA Paddle NYC

SUP Magazine Lifetime Achievement: Laird Hamilton

Female Performance of the Year: Annabel Anderson

Male Performance of the Year: Danny Ching

Female Rookie of the Year: Izzi Gomez

Male Rookie of the Year: Mo Freitas

RESULTSTop Female Paddlers:

1. Annabel Anderson

2. Nicole Pacelli

3. Candice Appleby

ADVERTISING

PRINT ADVERTISING

In the four month period leadng up to the 3rd annual

SUP Awards an advertising campaign that focused on

voting promotion and event awareness launched in

print and online. The 2013 SUP Awards presented by

Body Glove ads appeared in SUP the Mag.

TOTAL IMPRESSIONS:30,000*TOTAL VALUE: $4,866

Creative: Voting Promotion/ Event AdIssue: Gear Guide ‘13Size: 2P/4COn- Sale: 6.4.13

2013 SUP AWARDS PRESENTED BY BODY GLOVE 24

P R E S E N T E D B Y

V o t i n g s t a r t s J u l y 1 5 t h a t S U P A w a r d s . c o m

SUP the Mag Gear Guide SUP Awards Vote Print Ad,

The campaign was represented online by ad units that

built awareness for SUP Awards voting on SUPtheMag.com,

GrindTV.com and GrindTV.com/OUTDOOR.

ONLINE ADVERTISING

TOTAL IMPRESSIONS: 304,552TOTAL VALUE: $3,046

Creative: Vote Now Location: SUPtheMag.comFlight dates: 7.8.13 - 9.1.13Size: 300x250

Creative: Vote Now Location: GrindTV.com Flight dates: 7.8.13 - 9.1.13Size: 300x250, 160x600

Creative: Vote NowLocation: GrindTV.com/OUTDOORFlight dates: 7.8.13 - 9.1.13Size: 300x250, 160x600


EX 300x250 Vote ad unit on SUPtheMag.com EX. 160x600 Vote ad unit

Part of the online aspect of the ad campaign for SUP Awards

took place after the event. A full page takeover of SUP the

Mag’s website launched after the show to promote the

results and content from the night.

ONLINE ADVERTISING

TOTAL IMPRESSIONS: 8,023TOTAL VALUE: $3,000

Creative: Results Location: SUPtheMag.comFlight dates: 10.1.13- 10.3.13Size: Full page takeover


SUP Awards page takeover on SUP the Mag’s homepage

Tommy Bahama ad units rotated with other co-sponsor ad units

throughout the SUP Awards microsite housed on SUPtheMag.com.

ONLINE ADVERTISING

Total impressions: 16,646Total value: $1,165

Creative: Make Life a Long Weekend, Tommy Bahama Location: SUPawards.com Flight dates: 7.30.13 - 7.1.14Size: 300x250, 728x90, 950x50, 300x600


EX Tommy Bahama 300x250 ad unit on SUPawards.com homepage

EX Tommy Bahama, Make Life one Long Weekend, 728x90 ad unit

MICROSITE

*Impressions from site launch date (7.1.13) to current ( 10.2 .13)

MICROSITE

A dedicated event microsite (SUPawards.com) on SUPtheMag.com

featured a landing page, voting page, archival content, event info,

and comprehensive coverage of the 2013 SUP Awards including:

photo, video, results, news, and more.

Microsite features:

• SUP Awards homepage with

scrolling news ticker

• Voting page

• Results

• 2012 Results

• 2011 Results

• Photo

• 2012 photos

• #SUPawards on Instagram

• Video

• 2012 video

• Info page

• News page

• About the SUP Awards

• Sponsors page

• Facebook, Twitter,

Instagram and RSS buttons

on the homepage

• #SUPawards Instagram feed

on the homepage

• @SUPtheMag Twitter feed on

SUPawards.com homepage

• SUP the Mag Facebook feed

on homepage

• Constant hyperlinked

sponsor footer

Total impressions: 101,479Total value: $20,000

Flight dates: 7.1.13 - 10.2.13Location: SUPawards.com


SUPawards,com homepage

SUPawards.com video page Photo archive on the microsite

MICROSITE


News page on the SUP Awards mirosite Vote page on the SUP Awards microsite

MICROSITEMetrics

Total Impressions: 101,479Total value: $20,000

Flight dates: 7.1.13 - 10.2.13Location: SUPawards.com Unique pageviews: 72,818Average time on page: 01:28


PAGE VIEWS

30,639

11,532

Vote for top 3 Males

Vote for Top 3 Females

8,109SUP AWards Home

VOTE 7,125

5,861Top Expedition Vote

Movie of the Year vote 3,895

2,677Top Philanthropic Effort vote

SUP AWards Release 2,120

1,839About Kai Lenny

About Slater Trout 1,418

Top 10 most viewed pages

2013 2012

32,802

25,196 + 189%

101,479Pageviews

72,818Unique Pageviews

% +/-

+ 209.3%

2013 vs 2012

EDITORIAL

*Editorial value is based on 4x full page advertising rate

PRINT EDITORIAL

TOTAL IMPRESSIONS: 30,000TOTAL VALUE: $19,464*

Issue: Summer 2013Size: 3/4 page On-Sale: 6.25.13

A 2013 SUP Awards event announcement appeared in the Summer

issue of SUP the Mag. The editorial featured a photo of last year’s

event and a write up about the 2013 show.



SUP Awards event announcement in the Summer 2013 issue of SUP the Mag


PRINT EDITORIAL

TOTAL IMPRESSIONS: 30,000TOTAL VALUE: $20,928*

Issue: Winter 2013Size: Full Spread On-Sale: 12.10.13

The 2013 SUP Awards presented by Body Glove will appear in the

Winter 2013 issue of SUP the Mag. Photos and a story about the event

will be documented for SUP the Mag’s loyal readership.



SUP Awards 2012 full spread in SUP the Mag. SUP Awards 2013 presented by Body Glove set to appear in the

WInter issue of SUP the Mag.

SUP the Magazine kept fans informed with online editorial before, during

and after the event.

The 2013 SUP Awards were covered extensively across the internet. A Google

search for the “2013 SUP Awards” generates more than 70,300 results among

them is coverage from Transworld Business, Surfline, and more.

ONLINEEDITORIAL

Total SUP the MAG Online editorial: 21TOTAL Grind TV Online editorial: 1TOTAL IMPRESSIONS:37,648


EX GrindTV.com SUP AWards coverage EX SUP Awards coverage from SUPthemag.com

SOCIAL

**potential impressions based on total posts x average number of followers on Twitter or Instagram

*Impressions based on total followers on social platform x posts on each respective platform

Begining in July, Facebook, Twitter, and Instagram were used by SUP

the Mag to create buzz about the third annual SUP Awards. Social

media played an important role in promoting this year’s event. The

hashtag #SUPawards made it easy for athletes, sponsors, SUP the

Magazine, and fans of the sport to share their SUP Awards experiences

with eachother and the world. The SUP Awrards gained over 165,000

impressions socially.

SOCIAL

Total potential impressions: 188,125Total SUP the Mag potential impressions: 165,266

SUP the Mag Facebook posts: 11 Total impressions:45,422

@SUPtheMag Tweets:26Total Potential impressions: 110,734*

@SUPtheMag Instagram posts: 5Total potential impressions: 9,110*

#SUPawards Twitter posts: 32 Total potential impressions: 4,259*

#SUPawards Instagram posts: 93 Total potential impressions: 18,600*


@SUPthemag live Tweeted the night to over 4,000 Twitter followers

SUP the Mag urged Facebook fans to vote for the SUP Awards

@SUPthemag Instagram post

Women’s #3 Candice Appleby’s Instagram

VIDEO CONTENT

VIDEO CONTENT

TOTAL IMPRESSIONS: 4,855Total video packages: 24Total video time: 1.8 hours

Video Packages:

• Female Performance of the Year- 03:18

• #1 Female- 02:51

• #2 Female- 02:32

• Female Rookie of the Year- 02:34

• Movie of the Year- 06:58

• #3 Female- 06:01

• Lifetime Acheivement Award- 17:32

• #1 Male- 03:09

• #2 Male- 03:24

• Male Performance of the Year- 02:42

• Top Philanthropic Effort- 07:56

• Expedition of the Year- 11:36

• Male Rookie of the Year- 02:28

• #3 Male- 04:22

Backstage Interview VIdeos:

• Movie of the Year- 03:31

• Male #1 & Male #2- 06:20

• Female #2- 02:37

• Laird Hamilton- 04:40

• Top Philanthropic Effort- 02:44

• Male Rookie of the Year- 03:01

• Top Expedition- 02:55

• Female Rookie of the Year- 01:44

• Male #3- 02:32

• Female #3- 02:29

• Female #1- 04:07


#1 Male- 03:09

Lifetime Acheivement Award- 17:32

Top Philanthropic Effort- 07:56

Male Performance of the Year- 02:42

Male Rookie of the Year- 02:28 Female Performance of the Year- 03:18

PUBLIC RELATIONS

A PR campaign leveraging SUP the Mag media assets with readership and regional

and national media outlets.

Newsletter Distribution: 9,500

GrindMedia Industry distribution: 900

KHPR distribution: 200

• Sponsor brand inclusion on all

publicity efforts

• Editorial HTML balsts distributed by

GrindMedia

• Social networking

Press Releases

8.14.13- Voting open for all categories

9.9.13- Voting Ends Wednesday

9.27.13- Event recap/ results

Newsletter Mentions:

8.22.13- Voting Open!

9.5.13- VotingeEnds Wednesday

PUBLIC RELATIONS

TOTAL IMPRESSIONS: 22,300Total releases: 3 Total newsletter mentions: 2


EX Press Release- SUP Awards recap and results

EX Newsletter mention- SUP Awards voting open

ON-SITE

ON-SITEBRANDING

Attendance: 350Estimated impressions: 1,750

Event sponsors were very well represented at the 2013 SUP Awards.

Sponsor logos were on all marketing collateral and every sponsor

was branded uniquely throughout the Casino San Clemente.

Collateral:

Tommy Bahama backstage lounge for video interviews

Tommy Bahama product display

Co-branded event banners in red carpet and cocktail areas (4)

Co-branded directional signage (1)

Co-branded vertical pillar banners (2)

Co-branded stage backdrop (1)

Co-branded bar backdrops (2)

Sponsor gobos on venue walls

Co-branded media wall, photo backdrop (1)

Event hats (300)

Thank you poster (6)

Co-branded Top Philanthropic Effort jumbo check (1)

Co-branded wristband (500)

Co-branded table reserved signs (32)

Co-branded social cards (40)

Mic Flags (2)

Rotating sponsor logos on ballroom screensavers

Co-branded digital event invitation


TOMMY BAHAMA

Lifetime Achievement Award Winner, Laird Hamilton, being interviewed in the Tommy Bahama backstage lounge

Tommy Bahama gift bags were given to all award winners

Tommy Bahama product display in the venue


Tommy Bahama gobo on the ballroom walls during the show

Entrance to the Casino San Clemente

Thank you!

SUP AWARDS ROI TOMMY BAHAMA

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