Sunz 2010 Attila Cegledi Selling Data Warehouse To The Executive

Selling Data Warehouseto the Executive

Attila Cegledi

2SUNZ 2010 – Attila Cegledi

Knowing your Customer

• Who are your Key Users• Who is the “real” sponsor• Understand the business• Understand ALL of the drivers – including

– who stands to benefit most– who stands to lose


Reporting Framework

Tenancy Managers

Neighbourhood Unit Managers

Regional Managers

Senior Managers

CEO and GM’s

Operational Reporting(Weekly)

Analysis(5 Years+)

Management Reporting(Monthly)

Operational

Info

rmat

ion

Hie

rarc

hy

StrategicScorecards

ManagementDashboards

Strategic

Operational Dashboards

Summary Reports

Detail Reports

Operational Dashboards

Summary Reports

Detail Reports

AnalyticalModelling

Ad Hoc Reporting

Data Exploration


Key Users

• Understand their REAL roles and functions• Understand what tools they need to perform

their roles• Understand their “pain points”• Listen to their concerns• Remember that to most people Change = FUD

(fear, uncertainty, doubt)• Ease of use, timeliness


The Executive

• Have different drivers to Users• Outcomes driven• Commercially driven• Accuracy, reliability, repeatability• One version of the truth


IT and the Business

“Information Technology and the Business are always aligned in their goals, and plans for achieving those goals” - Yeah Right

• Generally little positive interaction between IT and Business

• IT has a habit of “doing it TO the Business” rather than “for and with the Business”


Business Lead

• Take key project decisions away from IT• Appropriate Governance• Let the business decide its priorities• Ensure full Business participation

– Design– Proof of Concept– UAT


Fit for Purpose

• Understand the difference between:– Acceptable practice– Good practice– World best practice

• Err on the side of simplicity • Ensure scalability – that you can grow with the

Business• Prioritise and deliver in small regular chunks of

work


Appropriate Governance

Steering Committee

Management User Group

Key User Group


Conclusion• Understand the real needs of the Organisation• Remember you are delivering Business

Information to assist the Business to make better Business Decisions

• Technology underpins the solution and should not drive the solution

• Value for money• Fit for purpose


Thank YouQuestions?

Sunz 2010 Attila Cegledi Selling Data Warehouse To The Executive

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