Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Sunscreen ChallengeA conceptual design by

Alex Muller

Design ChallengeTo influence at least 5 people to apply sunscreen daily.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Sunscreen Challenge

Persuasive Purpose

• To promote skin health in college students by convincing them to apply sunscreen on a daily basis.

• To spread the popularity of sunscreen application using a social networking medium

Facebook application

Industrial Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

College students who would like to protect their skin, reduce sun damage, and prevent signs of aging

Characteristics:

• 17-24 years old• Facebook users• relatively busy

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Storyboard: Mike in West Lag

Later, Mike checks his email on his computer and notices that he has a new message from the Sunscreen Challenge Facebook application.

Mike follows the link to Facebook to check the leaderboards and log his own sunscreen use.

Mike wakes up and gets ready for the day. He grabs his backpack and leaves his room.

On his way out of the dorm, Mike sees the Sunscreen Challenge kiosk and remembers that he should put on sunscreen. He stops for a moment to apply some to his face and neck.

Mike enjoys himself walking around campus in the pleasant sunshine.

Mike remembers a girl he met in class and decides to invite her to join the Sunscreen Challenge.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Sunscreen Challenge

• Leaderboards track which users apply sunscreen the most

• Record your own sunscreen use and show your friends

• Apply virtual sunscreen to a friend, or invite new people to join the Sunscreen Challenge

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• Sunscreen is made available at convenient locations within the dorm

• Students use the sunscreen and have the option to install the Sunscreen Challenge Facebook application

• The application allows users to log their sunscreen use and see the leading sunscreen users

• The application will alert users weekly to log their sunscreen use

• Users can see which of their friends are also participating and invite other friends to join

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• Freely provided sunscreen increases the ability of more students to use it

• Visible sunscreen stands placed at the exits of the dorm provide a good trigger for using sunscreen

• The competitive nature of Facebook application helps increase motivation to use sunscreen

• The application is visible on users’ home pages and shows up in their friends’ news feeds, promoting an increase in awareness of the application and sunscreen use

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Plan for User Testing

• Start with one floor of West Lag, setting up a kiosk by the exit with sunscreen and information about the Sunscreen Challenge

• Recruit 5 people to track closely for sunscreen use, and have them install the Facebook application

• Invite the rest of the floor to use sunscreen as desired, and tell them about the Facebook application

• Track how frequently the 5 participants use sunscreen, and if other people on the floor are using it

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• If people are late, they may not stop to use sunscreen on the way out the door

• People may leave the dorm at different times each day; this inconsistency may reduce habit formation

• People may not notice the sunscreen kiosks• Sunscreen must by purchased and stocked by the

dorm or university• There is a risk of sunscreen theft• Some people may be hesitant to install a Facebook

app, or may not want to bother with it• People may not have time or motivation to log their

sunscreen use• People may not want to receive weekly reminders /

updates

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Provide different types of sunscreen – spray on, etc.o Expand to all dorms, other university buildings, other

universities

• Other features and interactionso Extend Facebook application with some sort of game to

increase user interest

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Build version 1 of Facebook application• Begin user testing on one floor• Analyze efficacy of system and weaknesses • Look for improvements to system and

Facebook app

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here