Sunscreen Concept Design

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Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Protect Tridelta: Wear Sunscreen Campaign A conceptual design by Dana Sittler Design Challenge To encourage the healthy habit of sunscreen use. Time limit:1 week

description

Updated Version of the Sunscreen project concept design. To launch by Tuesday.

Transcript of Sunscreen Concept Design

Page 1: Sunscreen Concept Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Protect Tridelta: Wear Sunscreen CampaignA conceptual design by

Dana Sittler

Design ChallengeTo encourage the healthy habit of sunscreen use.

Time limit:1 week

Page 2: Sunscreen Concept Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Protect Tridelta

Persuasive Purpose To encourage adding applying sunscreen to the morning rituals of

the senior ladies in Delta Delta Delta.

Industrial Design

QuickTime™ and a decompressor

are needed to see this picture.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

• Stanford Student• Female• Class of 2010• Member of Delta Delta Delta

Page 4: Sunscreen Concept Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Habit Formation Flow

Together the women protect themselves from harmful rays from the sun, fight the process of aging, and create a new healthy habit with the help of technology.

Currently, Tridelt senior women congregate in the bathroom in the mornings to perform their daily beauty and health habits. For many, that does not include applying sunscreen.

I will provide sunscreen in the bathroom in an easy to access place for one week. I will include a note above the bottle explaining the many benefits of protecting yourself from the harmful parts of the sun’s rays - Visual Trigger.

The girls will see each other using the product and be inclined to also use it - social cues act as a motivator.

Sometime that morning the girls will receive a text asking if they applied their sunscreen yet that morning.

They will respond positively and be proud.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Protect Tridelta

USE MEWearing sunscreen protects your skin from the harmful rays of the sun, decreases your likelihood of getting skin cancer, and helps FIGHT THE SIGNS OF AGING. (NO WRINKLES LADIES!) Be good to your body, be good to your image. Put on sunscreen.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• Location: Tridelta bathroom

• Duration: 1 week

• Note posted above dispenser to trigger behavior

• Easy dispenser

• Information about benefits

• Technology Involvement: additional reminder and reporting communication channel

Page 7: Sunscreen Concept Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• In my experience of attempting to create a new habit, the trigger was the most important factor in forming the habit. By placing the trigger within the environment in which the morning ritual already takes place, the trigger is easily visible and readily available. Also, it makes the habit able to be performed immediately. The additional factor of motivation being built in makes the bathroom an ideal location. The use of the text message is due to the ubiquity of cell phones and texting within the Tridelta house as well as in the broader Stanford Community.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Results of User Testing

• Girls that are in the bathroom at the same time as me reported informally that they would be interested in adding Sunscreen application to their daily routine and that the having the sunscreen available would be great.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• The process works the best when there is a larger group of girls in the bathroom at once. The social cues provide great motivation to use the product. For those girls that have unique schedule’s, the motivation to perform the behavior is not as strong.

• Timing of the text message reporting can also be troublesome for girls with unique schedules.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Use of the mirrors and notes as reminders

o Facts inside the stalls to provide motivation

o Add reply to the text on the trigger sticky note

• Other features and interactionso Encourage the social use of the sunscreen

o apply together

o help each other

o Expand to the younger girls in the Tridelta house

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Create Dispenser/Note

• Recruit 5 Senior Tridelts (already done)

• Create Cotact group of those Tridelts to make the texting easier in the mornings.

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here