SUNNY SIDE UP Inc.

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Company Profile

Company Name

President

Established

Capital

Employees

Consolidated

Subsidiaries

Associate Companies Affiliation/Membership

SUNNY SIDE UP, INC.

Etsuko Tsugihara

July 1, 1985

489 million yen

195 （As of June,2018）

wise integration co., ltd.

FLYPAN, INC.

SSU HAWAII, INC.

Kumnamu Entertainment, Inc.

SUNNY SIDE UP KOREA, INC.

SUNNY SIDE UP CAREER, INC.

SCRAMBLE, INC.

AIRSIDE INC.

ENGAWA Co., Ltd.

OKINAWA INITIATIVE, Inc.

KEIDANREN (Japan Business Federation)

The Tokyo Chamber of Commerce and Industry

The Public Relations Society of Japan (PRSJ)

JAPAN SOCIETY OF SPORTS INDUSTRY

International Public Relations Association（IPRA）

ISO27001Certified Information leakage is a serious matter in modern society. At SSU, we have taken aggressive steps to tighten our security, and as a result,

we were granted a global standard of data security certification in March 2008. (ISO / IEC 27001:2005 / JIS Q 27001:2006)

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Headquarters

Osaka Branch

〒151-0051

JPR Sendagaya Building, 7th Floor

4-23-5 Sendagaya, Shibuya-ku, Tokyo

151-0051, Japan

TEL：03-6864-1234（main）

FAX：03-5413-3052

〒550-0002

MY Edobori Building, 7th Floor

1-25-31 Edobori Nishi-ku,

Osaka-shi, Osaka

550-0002, Japan

TEL：06-6147-3932

FAX：06-6449-9977

Former National Stadium –

Center of all the excitement in 2020!

Our office is full of fun sunny-side up goods

Welcome to SSU where

everyday is a new encounter

13,393

13,891

In the 30 years since its inception in 1985,

SUNNY SIDE UP has continued to seek out creative ways to “create a buzz”.

We strive to go beyond “what could be” and turn it into a reality.

As a result, we have been able to evolve and grow as never before.

Looking ahead, we vow to continue to challenge ourselves, build upon our

past accomplishments and even further expand our realm of expertise.

Late 1990’s: Commence management of artists and specialists

2005〜 Expansion of the communications division

2010〜 bills restaurants is a hit

2015〜 Further expansion of business

How SUNNY SIDE UP came to be

1985〜 Public Relations

Public Listing

1st

bills

restaurant

opens

Expand

business

through M&A

Management

agreement with

top athletes such

as Hidetoshi Nakata (soccer)

*Consolidated Results

FY 1985 1990 1995 2000 2005 2010 2015

Started out

in 1985 as a

PR agency

13,018

12,433

11,940

10,374

6,791

5,889

6,031

7,744

2,639

3,069

Over 1 billion

yen in sales

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* Million Japanese yen

OMOTE-

NASHI

Nippon

Project

Launched

5,000

10,000

Early 1990’s: Expand from management of athletes to overall marketing

Our expertise is Public Relations and any related area of business.

However, in our never ending pursuit of excitement and innovation,

we continue to evolve and grow to meet and exceed the needs of our clients.

Business Fields

Innovative Planning and

Execution ● PR Strategy Proposals

● Media Targets

● Event Planning ● Risk Management

● Corporate PR, ETC.

From the Internet

to the Sales Floor ● Promotional Strategy Proposal

● Promotional Campaigns

● Events ● Store sales

● Use of Social Media, ETC.

Food Branding

that Creates a Trend ● Brand Development

● Store Development

● bills planning and management, ETC.

Adding Value from a

PR Viewpoint ● Business Development Consulting

● Business Start-Up and Operation

● Partnership and Alliances

● Funding /M&A, ETC.

Matching Sports to

Maximize Brand Appeal ● Business Development Consulting

● Business Start-Up and Operation

● Partnership and Alliances

● Funding / M&A, ETC.

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PR

Sales Promotion

Sports

Marketing Food Marketing

Business

Development

Extensive Media Network ● Dedicated Media Specialists

● Exposure to all types of media

● Instant access to top media outlets

● Media strategy and planning, ETC.

Media Relations

We are constantly expanding and improving our services

so that we can keep up with the fast pace of the market,

and fulfill our clients’ marketing communication needs.

Our Services

PLANNING

An inspiration leads to a concept, which

Eventually grows into a story.

We will provide the best

solution for your

marketing needs.

PUBLIC RELATIONS

We separate ourselves from the rest of

the pack by consistently

provoking emotions

that not only reaches

but also captures the

target market.

SPORTS

We are Sports Marketing

Professionals, prepared

to change the overall

concept of marketing

and PR., particularly

for the year 2020.

PROMOTIONS

With our expertise in creating ideas,

we can help create and run an

effective promotional

campaign that grips at

the heart of the

consumer.

EVENTS

Whether it be a corporation,

a brand or an individual,

we can plan and deliver that

one of a kind event that

leads to lasting connections.

PRODUCT

We are determined to offer

product marketing that not

only creates a buzz, but is

of an undeniable

quality.

CASTING

Relying on our extensive network,

SSU can provide the

people and connections

that maximizes the

value of the brand

or service.

DIGITAL MARKETING

Our integrated proposal

will include all facets of

digital communication,

with the goal of

stimulating the user’s

desire to share

information in many outlets.

CREATIVE

From video to print to web

design, our creative staff

will provide the complete

package, giving our

clients the added edge.

BUSINESS

DEVELOPMENT

Working from our unique

background n PR, we aim

to produce new business

opportunities that

create a wave.

MEDIA MARKETING

In order to reach a market

that is both far and wide,

our media proposal will

include all ranges of

media based on our

extensive laundry list of

contacts.

COMMUNITY SERVICE

We actively tackle social

issues that enable

corporations to make

lasting contributions

to society.

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“Let’s Have Fun!” – our company slogan has pushed us to explore beyond the norm and expand into new areas.

Take advantage of our vast connections and reputable background to get the results you want!

Why choose SUNNY SIDE UP?

1. Lasting Results and Extensive Background The numbers are a testament to the high level of service and products we are known

for regardless of the format or target market.

We have the experience and connections that enable us to offer the perfect solution for

your marketing and PR needs.

2. Integrated Solutions We are known for presenting proposals that go beyond the norm in order to achieve

the desired effect.

SSU offers in-house specialists who can handle all realms of PR and Marketing, from

planning to design to programming.

3. Dedicated Media Solutions Specialists Unlike most PR firms, we have a group of staff dedicated to media marketing who can

provide the connections and skills to maximize media exposure for our clients.

Our activities allow us to reach several hundred thousand media specialists every year.

4. Pioneers in Sports Marketing Sports Marketing has become the norm, but SSU was the first PR firm to delve into this

area, taking advantage of the strengths and appeal of sports for more than 20 years.

5. Our Challenge Continues! Our ultimate goal is to create a buzz – the kind that is fun and exciting, captures attention and leaves an impact.

To this end, we will continue to come up with innovative ideas and proposals to expand the realm of business opportunities, not only for us but our clients.

Events Clients Sales

Number of PR events in 1 year.

We are constantly

planning and holding

events that “create a buzz”.

We work with more than 200 clients

every year in a wide range of industries,

keeping us fresh and up to date.

Our status as the top PR firm, combined with

our desire to constantly evolve ,

enables SSU to offer our clients

a unique set of skills and services.

100 200 No. 1

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“Stevie® Awards for Women In Business 2016” Gold SSU received the Gold award at the Stevie® Awards for Women In Business in the “Women-Run Workplace of the Year – More than 10 employees”

category. This is a first for a Japanese corporation.

“ Stevie® Awards for Women In Business 2016” Silver Our Founder and President, Etsuko Tsugihara, also received a Silver award in the “Female Executive of the Year in Asia, Australia or New Zealand”.

“JAPAN WOMEN AWARD 2016” 2nd Special Recognition SSU received 2nd place honors at the “JAPAN WOMEN AWARD 2016” sponsored by Forbes JAPAN, as a female friendly corporation (less than 300

employees). SSU also received special recognition for its unique employee benefits plan.

JAPAN WOMEN

AWARD 2016

2nd

“2017 Asia-Pacific Stevie Awards” Silver Bronze SSU received a Silver award in the “Most Innovative Public Relations Agency of the Year” category, and a Bronze award in the “Award for Innovation

in the Use of Events” category for its ongoing involvement in “YOU MAKE SHIBUYA Countdown 2016-2017”.

“2017 International Business Awards (Stevie Awards)” Gold Silver Bronze SSU received a Gold award in the “Communications or PR Campaign/Program of the Year - Arts & Entertainment” category, a Silver award in the

“Communications or PR Campaign of the Year - Events & Observances” and a Bronze award in the “Communications or PR Campaign/Program of

the Year - Internal Communications”

SUNNY SIDE UP, Inc. was ranked 20th in the “PRWeek Agency Business Report 2018” announced by PRWeek, making it the highest ranking agency in

Japan in two global ranking reports, and the 2nd highest ranking agency in the Asia-Pacific region.

“PRWeek Agency Business Report 2018” 20th

Best Agency

to Work For

“Best Agency to Work For Asia-Pacific“ Honorable Mention

Sunny Side Up was chosen as one of 4 National Agencies, in the Holmes Report survey of Best Agency to Work For 2017

PRWeek Agency Report 2018

Our Awards We are honored to be recognized for our work in the PR and Sales Promotion arena, as well as for providing an employee friendly

environment for our team members. This is all part of our goal to “Let’s have Fun!

“GLOBAL TOP 250 PR AGENCY RANKING 2018“ 19th

“GLOBAL TOP 250 PR AGENCY RANKING 2018” by the Holmes Report. 19th in the world, No. 1 in Japan!

GLOBAL TOP 250

PR AGENCY

RANKING 2016

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Satoko Urata Professional Beach

Volleyball Player

Satoshi Saida Wheelchair Tennis Player

Kentaro Asahi Former Beach Volleyball Player

Natsuki Iijima Writer

Hiroko Iijima Essayist

Athletes and Specialists

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Kazuyoshi Tokumoto Long Distance Runner

Katsuyuki Seto 3D Sound Designer

Daisuke Ejima Professional Swimmer

Naoko Sato Former Professional

Tennis Player

Taro Kamitani Tiara Designer

Takaharu Nakai Professional

Snowboarder

Junko Koshino Fashion Designer

Kotaro Tokuda Freestyle Football Player

Hidetoshi Nakata NPO

TAKE ACTION FOUNDATION

Representative Director

Masakiyo Maezono Sports Journalist

Isao Yoneda Mental Trainer

Takumi Nakamura

Ryota Igarashi Professional Baseball Player

(Pitcher)

Mayumi Tsuchida Wheelchair Basketball Player

Shota Tezuka Professional Wakeboarder

Miho Nijo Wheelchair Tennis Player

Kenzo Shirai Gymnast

What can we offer you?

The curiosity, creativity, and motivation

that is the driving force behind our pursuit of

something new and different.

We will continue to invest in people power.

The power to make people happy,

to form a connection and create a buzz.

Our promise to you

Let’s Have Fun!!

www.ssu.co.jp

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