Sunil mittal--a-case-study
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Transcript of Sunil mittal--a-case-study
Group Members-Sampreet Singh GorayaUdhai Pratap SinghManjot Singh
IntroductionSunil Bharti Mittal, born October 23, 1957
is an Indian businessman.Son of a politician, Sunil Mittal is from the
town of Ludhiana in Punjab. A former student of Harvard Business
School graduated from Punjab University. Son of a parliamentarian. Founder, Chairman and Managing
Director of Bharti Group
Entrepreneurial Ventures A first generation entrepreneur. Started his first business in 1976 at the age
of 18 with a capital investment of Rs 20,000 (US$1500) borrowed from his father.
First business was to make crankshafts for local bicycle manufacturers.
Closed in 1979 and moved to Bombay importing a variety of products -- steel, brass, zinc, zip fasteners and plastics.
Entrepreneurial VenturesStarted a full-fledged business selling
portable generators imported from Japan in 1982.
First to bring portable generators to India.
Government banned the import of generators as two Indian companies were awarded licenses to manufacture generators locally and Sunil had to close his business.
Entrepreneurial Ventures1982 - First Step in TelecomIntroduced the push button phones to
India, replacing rotary phones.Bharti Telecom Limited (BTL) was
incorporated. Entered into a technical tie up with
Siemens AG of Germany. 1990s - Started making fax machines,
cordless phones and other telecom gear.
Entrepreneurial Ventures1992 - Turning Point. Awarding of licenses for mobile phone
services for the first time by Indian Govt.Secured rights to serve New Delhi. 1995, Bharti Cellular Limited (BCL) was
formed to offer cellular services under the brand name AirTel.
Instrumental in bringing down the high STD/ISD, cellular rates in the country by rolling the countries first private national as well as international long-distance service.
Entrepreneurial Ventures2001- Entered into a joint venture with
Singapore Telecom International for a $650-million submarine cable project.
Countries first ever undersea cable link connecting Chennai in India and Singapore.
Bharti Enterprises went public in 2002.Airtel - India’s largest integrated and the
first private telecom services provider with a footprint in all the 23 telecom circles.
Entrepreneurial VenturesEntry into Finance
Sector.
July 2007 - Joint venture between Bharti Enterprises and AXA Group of France. (world leader in financial protection and wealth management).
Entrepreneurial VenturesRetailing - November 2006, Sunil Mittal
struck a joint venture deal with Wal-Mart, the US retail giant, to start a number of retail stores across India.
Launched neighborhood format stores called "Easy Day". The stores are a one stop shop to cater to every family’s day-to-day needs.
Entrepreneurial Ventures
Launched the Bharti Airtel's Digital TV.
Partnered with Narayanamurthy's Infosys Technologies to DTH service.
Bharti Realty Private Limited - the in-house Real Estate Arm for Bharti Group - facilitates by extending support to the Group Companies for Identifying, Developing and Maintaining Quality Real Estate in line with their Business Models.
Philanthropic activities
Joined hands with the All India Football Federation and pumped in over a hundred crore rupees to help the country attain global standards in the sport.
First step, the telecom company will start a world-class football academy, to be named 'Bharti-AIFF Academy.
Wants a "football revolution" in the country and is ready to invest "any amount of money“.
Philanthropic activities Bharti Foundation Set up in the year 2000
with the vision, “To help underprivileged children and young people of our country realize their potential“.
Initiated a School Improvement Program (SIP), where it works with government schools.
In the process of setting up pre-primary and primary level schools under its Satya Bharti Schools program.
Philanthropic activitiesJoined hands with Indian Institute of
Technology (IIT) Delhi to establish the Bharti School of Telecommunication Technology and Management (BSTTM).
Has committed Rs 20 crore towards BSTTM.
Students enrolling in the institute, are completely funded by the the Bharti Foundations.
Key learnings Ability to take decisions amidst
uncertainties is at the root of new leadership paradigm. Sunil Mittal is first to enter many sectors of the business, which involves the risk of uncertainties. Here it is his vision of the entrepreneur that makes him successful.
Key learningsIn this era of me-too products that flood the
market place, the key to survival and success of an innovation is speed to market. Sunil Mittal’s company Bharti has followed it by coming into the retail sector, insurance sector, and finance sector and now in the entertainment sector.
Key learnings Out-of-the-box thinking is one of the
essentials of new leadership. Managing the current as well as future
breed of volatile customers, reading their mind and predicting the future consumption trend.
Referenceshttp://en.wikipedia.org/wiki/Sunil_Mittalhttp://www.bhartifoundation.org/wps/wcm/
connect/bhartifoundation/BhartiFoundation/Home/PG_BhartiFoundationHome
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/Investor+Relations/Corporate+Governance/Board+of+Directors/PG_Management_Profile_sunil_bharti_mittal