Case Study _Sun Feast Dark Fantasy

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BUSINESS CASE

Sunfeast wanted to give its consumers a unique experiencing before consuming the

product. Along with the excitement of consuming the biscuits, they wanted the entire of

experience of the product to be special and interesting. The objective was to by bringing the

product closer to them.

SOLUTION

Sunfeast released a sensuous print ad which was augmented to deliver the famous

Sunfeast TVC and connect with social media websites onto users’ mobile phones. By just

capturing the print advertisement from users’ mobile phones, these engagements were

delivered instantly on their fingertips which they could experience at their leisure.

RESULTS

About 3000 users engaged with the campaign with a single print insert

75% of the users who experienced the campaign were introduced to the concept of

additional interactivity with a static print Ad for the first time.

42% of the users accessed social media sites to express their opinion and connect

with their peers

58% of the users engaged with the Sunfeast Dark Fantasy TVC

It was recorded that each user, on an average engaged with all the content at least

twice

HIGHLIGHTS

The campaign delivered the benefits of experiential marketing on the traditional

media reach

A deeper brand engagement was created through print ads to generate higher

ROI