SunfeastSpread The Smile

Submitted By: Mukesh (14PBA043)

MBA 2Nd Semester

Sunfeast : Snake Foods

• In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeastbiscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction and pleasure. Within a span of 12 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments.

Segments of Sunfeast

Sunfeast

Biscuits

Sunfeast

Yippee

Sunfeast

Pasta

Sunfeast BiscuitsSunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.

Sunfeast Milky Magic

Sunfeast Marie Light

Sunfeast Golden Bakery

Sunfeast Dark Fantasy

Sunfeast Glucose

Sunfeast Dream Cream

Sunfeast Snacky

Sunfeast sweet 'n salt

Sunfeast Nice

Sunfeast Special

Sunfeast Milky Magic

• Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the ‘Magic of 2’ -A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

Sunfeast Marie Light

• Sunfeast Marie Light Original :This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day .

• Sunfeast Marie Light Orange :It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all.

• Sunfeast Marie Light Oats:The first of its kind in India, Sunfeast Marie Light Oats is enriched with the goodness of natural wheat fibre and soluble oats fibre.

Sunfeast Golden

Bakery• The Sunfeast Golden Bakery cookies

are available in three distinct flavours

- Butter-Nut, Butterscotch and Choco-

Nut cookies. These products are

designed to give consumers a rich &

truly indulgent experience.

Sunfeast Glucose• For those light hunger pangs, a

wholesome & nutritious choice as

these golden brown biscuits are made

from the best quality wheat. Sunfeast

Glucose biscuits are ideal not just for

kids but for adults too.

Sunfeast Dream Cream

• A truly scrumptious range of cream biscuits that have become an instant hit with children. ITC’s chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in the Strawberry variant keeps the creamy flavor linger on.

Sunfeast Snaky

• Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic salted and Chilliflakes - the very first of its kind in India.

Sunfeast sweet 'n

salt• These thin and crisp biscuits

come with a distinctive

sundry taste, that of salt and

sweetness. A bite into one of

these one keeps wondering

about its taste!

Sunfeast Nice• These are crisp coconut

biscuits showered with

sugar crystals. The crisp

sugary sweetness will just

go on to make all those nice

moments nicer.

Sunfeast Dark

Fantasy• Sunfeast Dark Fantasy Choco Fills is the

latest and the most premium offering from

the portfolio of Sunfeast.

An exquisite combination of luscious

chocolate filling enrobed within a

perfectly baked rich cookie outer. An offer

that fully epitomizes the brand promise of

"Pure Indulgence".

Sunfeast Special

Cookies• Special cookies are baked with

real butter and the finest

ingredients to give a mouth-

watering treat that makes every

moment special. Available in

Cashew & Butter.

Sunfeast PastaThe Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. Sunfeast pasta is available in four flavours-

Sunfeast Pasta Cheese

Sunfeast Pasta Tomato Cheese

Sunfeast Pasta Masala

Sunfeast Pasta Sour Cream Onion

Sunfeast Yippee!• The portfolio has been further expanded with Sunfeast Yippee!

instant noodles. Three years of exhaustive developmental work

has gone into the creation of Sunfeast Yippee! The product has

two intrinsic components - the noodle block and the masala

mix.

• Wheat is a key ingredient of the noodle block. The sourcing

and blending expertise that has made Aashirvaad India's No 1

branded Atta has been leveraged to make a truly delightful

noodle block. Sunfeast Yippee noodles do not lump even 30

minutes after cooking.

• Sunfeast Yippee! is available in three lip smacking

variants - Classic Masala, Magic Masala and now

the newly introduced Chinese Masala which is a

unique combination of Chinese and Masala

flavours giving consumers tasty Chinese in minutes.

Sunfeast Yippee! Magic Masala

Sunfeast Yippee! Classic Masala

Sunfeast Yippee! Chinese Masala

Sunfeast

Yippee! Classic

Masala

Tricolor Pasta

• Sunfeast Yippee! expanded its product portfolio with launch

of Instant Pasta. Sunfeast Yippee! Tricolor Pasta is a unique

first to market product, with Instant Pasta in three exciting

colours. It is buttery smooth pasta in 2 mouth-watering

flavours - Masala and Creamy Corn. The unbeatable

combination of wheat and tasty veggies makes it the complete

snack.

Sunfeast Yippee! Creamy Corn

Sunfeast Yippee! Masala