Sundial Media SolutionsSocial Media Case Study

Monique GonzalezDeAngelo HicksPortia McGroarty

Public Relations Plan

IntroductionSundial Media Solutions is the marketing

component of The Daily Sundial, the California State University, Northridge campus newspaper. The main objective of the department is to generate advertising revenue and provide businesses with a meaningful connection to the CSUN community.

The latest addition to Sundial Media Solutions’ offerings is Social Media Consultation. The Public Relations Team assisted in developing the program for future implementation.

Public Relations Plan

• ObjectivesDevelop a flexible three step Social Media

Consultation offering that can be broken up into smaller packages for different businesses. Start, Grow and Maintain are the current titles of the offerings. By individually logging our hours of activity spent on Lum Ka Naad’s social media accounts, our team willuncover how many hours are needed to devote to a client for future pricing purposes.

Practice Social Media Consultation methods on Sundial Media Solutions’ client Lum Ka Naad Thai Restaurant. Objectives for this client include: double Facebook Likes, obtain 100 Twitter followers and create a YouTube presence.

Public Relations PlanSocial Media Plan and TacticsThe PR Team implemented the following:

• Set-up Facebook Advertisements including Sponsored Stories and regular Facebook Ads.

• Created engaging content for Facebook and Twitter by writing copy.

• Created a 30 second promotional video for YouTube. PR Team coordinated filming and raised awareness of the video using Facebook and Twitter.

• Participated in active community management by engaging with fans on Facebook, Twitter, YouTube and NorthridgeLive.

• Utilized the Hootesuite dashboard in order to schedule posts in advance for Facebook and Twitter.

Continued…• Engage Facebook friends and fans of Lum Ka Naad to take

pictures of their meals at Lum Ka Naad with our “Featured Fan” contest. We will choose the best of the bunch every Friday and place that person’s photo on the Lum Ka Naad Facebook page.

• Foster a positive relationship between Lum Ka Naad and CSUN by setting up fundraiser events for campus organizations. Raise awareness by approaching organization leaders and reaching out to Associated Students and the Matador Involvement Center.

• Increase Lum Ka Naad’s social media presence by actively engaging and collecting the Twitter handles of customers dining at Lum Ka Naad.

• Document business processes and make recommendations for pricing.

• Create a presence and utilize Foursquare, Pinterest and Instagram to increase visibility for Lum Ka Naad.

Public Relations Plan

• Campaign OutreachThe P.R. team will create cross-marketing opportunities by

utilizing Lum-Ka-Naad as a fundraising platform for other campus organizations.

Public Relations Plan

• Evaluation

The PR Team evaluated success by reviewing Facebook Analytics, YouTube Analytics, monitorined engagement on social media platforms, kept track of Twitter followers and Northridge Live activities. Weekly meetings with the Marketing Director of Sundial Media Solutions were also used as an opportunity to gauge successes, weaknesses and discuss improvements.

Hoot SuiteUsed by each member to schedule content and manage accounts.

Twitter Posts: twitter.com/lumkanaadEach team member wrote on a weekly rotating schedule. Tweets include original content, retweets of others and responses to followers.

Facebook Content http://www.facebook.com/pages/Lum-Ka-Naad-Noodle-and-Thai-Cuisine-Northridge/127951541602

Each team member wrote on a weekly rotating schedule and performed community management tasks.

Facebook Analytics: Shows growth from February to April and target audience demographics.

Facebook Ad CopyWritten by Monique Gonzalez.Team assisted store owner in setting up ads.

“Regular Facebook Ad”“Sponsored Story Ad”-Shown to those with friends that already like the page. Gives a personal touch by showing that their friend is already a fan.

Facebook Ad Analytics

Facebook Analytics Continued

YouTube VideoTeam members assisted in organizing the filming and publicized on social media sites.

http://www.youtube.com/watch?v=Dv7n44ZIEqE

Fundraiser FlierTeam put together flier and organized fundraiser events.