SPONSORSHIP PROPOSAL

SUNDAY, MAY 2, 2010

Martin’s International & Associates, LLCwww.IRAWMA.com • IRAWMAsponsor@gmail.com • www.martinsinterculture.com

MAIN OFFICE: 312-427-0266 • Chicago Fax: 312-427-0268New York Office: 877/9-REGGAE

YORK COLLEGEPerforming Arts Center

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94-45 GUY R. BREWER BLVD. JAMAICA NY

TABLE OF CONTENTSTable of Contents.............................................Page 2Introduction & Background............................ Page 3Fact Sheet......................................................... Page 4Media & Promotional Plan............................ Page 5Sponsorship Opportunities............................ Page 6Title/Presenting Sponsor .............................. Page 7Diamond Sponsor............................................Page 7Platinum Sponsor............................................. Page 8Gold Sponsor.................................................. Page 9Silver Sponsor.................................................. Page 10Bronze Sponsor................................................ Page 11Sponsorship Confirmation Form.................... Page 12

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“Previous Strategic Branding Partners Include:

• Osco Drug• MoneyGram• AT & T• Upscale magazine• ClearChannel Broadcasting

• Trump Hotel• Rennasance/Marriott Hotels• CBS TV• Coke

• Pepsi• Red Stripe Beer• Guinness• Citibank/Morgan Stanley• Columbia University

• Crest• Heineken among others.

INTRODUCTION

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Ephraim M. Martin- Entre-

preneur, Publisher and TV personal-ity, is the founder and chairman of the prestigious an-nual International Reggae and World Music Awards

(IRAWMA), which is produced by Martin’s International and Associ-ates, LLC. Ephraim is the 2006 recipient of the prestigious Black Heritage Image Award; He was named among the top ten “People who Rock Chicago” by New City weekly newspaper; and was hon-ored among the top fifteen Afri-can-American “Men Who Lead” by Afrique Magazine.

At the request of the people of New York and members of the business and entertainment communities- the 29th INTERNA-TIONAL REGGAE AND WORLD MUSIC AWARDS (IRAWMA) will again be held in New York City, Sunday, May 2nd, 2010 This will be the seventh consecutive year that New York has been the host city for this outstanding awards ceremony. As the world’s largest city, New York opens its welcom-ing arms to the Reggae and World Music industry, to gather and give accolades to the finest multicul-

tural performers from all corners of the globe. This is an untapped industry with an estimated 2.1 billion fans worldwide, which is very good audience for business corporations.

The mission of the International Reggae and World Music Awards, established in 1982, is to acknowl-edge and honor the accomplish-ments and contributions of the artists in the categories of reggae and world music. Furthermore, its mission is to provide a forum for songwriters, performers and musi-cians recognizing them for their artistic efforts and achievements. The impetus behind the awards is a commitment to promote greater participation and acceptance of Reggae, Caribbean and World Music, internationally.

IRAWMA brings together the best and the most talented in world music. The “made for television” event ‘harmonizes’ the industry’s most prominent world entertainers from across the globe and recog-nizes their accomplishments in some 40 Reggae and World Music categories. Prior to the event, throughout the event and post event, the sponsors, contributors and supporters will be recognized and awarded for their contribu-tions to Reggae and World Music.

IRAWMA’s list of award winners includes the biggest and brightest stars in the world music industry, plus those outside of the genre, who were given Special Awards. Past awardees include: Bob Marley, Peter Tosh, Bunny Wailer, Jimmy Cliff, Stevie Wonder, Gloria Estefan, Marcia Griffiths, Rita Mar-ley, Damian Marley, Sean Paul, Shaggy, UB40, Ziggy Marley, Kymani Marley, Steven Marley, Harry Belafonte, Shabba Ranks, Buju Banton, Beenie Man, Lionel Richie, Eddy Grant, Billy Ocean, Machel Montano, Bono and Tina Turner. Today, IRAWMA sits on a solid foundation with 29 consecu-tive years of honoring Reggae and World Music’s best. Martin’s International and Associates is recognized as the industry’s oldest and most prestigious forum in its category. IRAWMA has been staged in many major world class cities including Atlanta, Chicago, Fort Lauderdale, Miami, New Orleans, New York, Montego Bay and Ocho Rios, Jamaica

International Reggae and World Music Awards (IRAWMA) MADE FOR TELEVISION

Sunday, May 2, 2010

EVENT

6:00pm VIP Reception, 7:00pm Ceremony/Concert

28 years, since 1982.

3,000,000+. Media include Daily News, Carib News, Jamrock Magazine, Caribbean Life, Gleaner Newspapers, Star News, Hoy, Village Voice, Street Hype, African Spectrum and Observer, among others.

PRINT MEDIA IMPRESSION2OO, OOO, for distribution in New York tri-states and other locations

FLYERS/POSTERS10,000 collector’s copies for keepsakes, souvenirs Available for reading on the internet, visit www.irawma.com

IRAWMA MAGAZINE

Caribbean, Latino, American, African, Japanese and other world beat/ reggae/calypso music fans of all nationali-ties, socioeconomic, education and age background; Local patrons 65% (prime age 18-35), and 35% drawn from other states, Canada, the Caribbean, Europe and other countries.

TARGET MARKET:

ATTENDANCE EXPECTED:

2,500The trendy IRAWMA’s audience is comprised of reggae and world music consumers, whose demographics are culturally diverse and unified through the common ties that bind their his-tory and heritage. They are indeed a fiercely loyal consumer group that demonstrates unwav-ering support for consciously diverse and multi-cultural brands. They appreciate companies and organizations that demonstrate concern for their culture and identity.

FACT SHEET

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fans viewed ThE 27Th IRAWMA ON TELEvISION-2008

INCLUDES:RED CARPET

Dedicated to “Health Awareness” the focus of which will be centered around increasing diabetes awareness in the US and around the world

DATE

TIME

WHEREYORK COLLEGE Performing Arts Center94-45 Guy R. Brewer Blvd. Jamaica NY

YEAR OF PRODUCTION

TV BROADCAST REACHED

12 MILLIONHEALTH AWARENESS

PROmOtiOnAL APPROAChTo reach our prospective attendees and supporters, we will use a variety of media tailored to the specific

demographics and opportunity target markets. The primary media sources include:

tELEViSiOn: Paid commercials promoting the awards and other promotional exposure through participation in talk

shows and interviews on programs addressing issues such as travel, entertainment and cultural enrich-ment. Commercials on the following TV stations:

NBC TV 4, NBC TV SPORTS, NBC TV WEATHER, CBS TV, ABC TV, CNN TV, BET, MTV, VHI, CIN TV, NY One TV, CVM TV, Plush TV and Irie TV, among others.

RADiO:Paid commercials promoting the awards, and other promotional exposure through public service an-nouncements on reggae and community based stations, participation in talk shows and interviews on

programs addressing issues such as travel, entertainment and cultural enrichment. Commercials will be aired on the following stations:

WBLS FM, Hot 97 FM, Power 105 FM, KISS FM, WVIP FM, Linkup Media Radio, IRIE Jam Radio, WPAT AM,

PRESS RELEASES AnD COnFEREnCES: Primarily in New York/New Jersey, we will host pre-event press conferences and other promotional ac-tivities to showcase artists, announce our sponsors, release our nominees, maintain momentum for the

awards and provide on-going exposure for weekend awards celebration.

PRint: IRAWMA will utilize several print media to reach our prospective patrons, including magazines and news-

papers in major markets, in addition to flyers, billboards, street-boards and other promotional materials.

tRAVEL PROmOtiOnS:Through select travel agencies, we will offer discounted travel packages and admission tickets. The

primary goal of the promotion is to make it more convenient for our patrons outside of New York to attend the awards.

WEBSitE PROmOtiOnS:To promote IRAWMA in the expanding e-commerce market, we have established links with

major reggae and world music websites and seek placement of our event on all major calendar of events for reggae related activities. Surfing prospects will be able to view our website from

around the world providing additional exposure to the awards and its sponsors. This highly targeted marketing strategy identifies buying preferences, the constraints of each market, and

provides information and a purchase opportunity to each prospective attendee, while provid-ing broad exposure for the awards and its sponsors among this prime target market.

MEDIA PLAN

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SPONSORSHIP OPPORTUNITIESThe International Reggae and World Music Awards (IRAWMA) reach over 12 million annually via television and provides sponsors numerous promotional opportunities to reach the vast untapped market of reggae and world music fans, artist, and industry professionals throughout the world. Reggae music has transcended the regional and cultural boundaries of the Caribbean and has be-come recognized and enjoyed internationally as a world-class music form.

Today, Reggae and World music is embraced by an estimated 2.1 billion people all over the globe, and is played on major radio and television stations in most major cities around the world. Promo-tional opportunities exist for companies involved in various industries and services, such as: com-munications, financial services, airlines, media, hair care and beauty supplies; travel, hotel, bever-ages, apparel, food service, technology and many others.

The market for the International Reggae and World Music Awards is a cost effective tool for corpo-rations, small businesses, educational institutions, community organizations, publications, govern-ment entities, retail businesses and other supporters of Reggae and World music to establish a direct link with consumers or constituents.

Your sponsorship affords you the opportunity in program designs, and grants you access to a prime market, promotes awareness of your products and services, promotes brand identifications, in-creases product usage and strengthens your brand identification with the general population and the entertainment industries.

TITLE/PRESENTING SPONSOR MARKET VALUEDiamond SponsorPlatinum SponsorGold SponsorSilver SponsorBronze Sponsor

$100,000$50,000$30,000$20,000$10,000

Sponsorship levels are listed below:

(See the following pages for complete benefits or contact Marketing Agent for customized package benefits)

A detailed list of benefits for each sponsorship package is presented on the following pages. We hope you will consider supporting this world-class reggae and world music event and join other businesses and organizations, whose exemplary leadership has contributed to the success of this annual awards celebration.

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DIAMOND SPONSOR

TITLE/PRESENTING SPONSOR: MARkET VALUE

DIAMOND SPONSOR: $100KThe Diamond Sponsor will receive the following promotional benefits:

Example: Event will be pre- promoted and presented as “ABC Corp invites you to 29th Annual International Reggae and World Music Awards.”

• Company name/logo in TV Commercials (250 spots minimum), includes: NBC TV, CVM TV, ABC TV, CBS TV, CNN, NY One, BET, MTV, CIN TV, Plush TV and IrieJam TV among others.• Recognition as Diamond sponsor during talk/show programs

tELEViSiOn

• Named as Diamond Sponsor in all radio commercials ( up to 700 spots) on: HOT 97 FM, POWER 105 FM, WBLS 107.5 FM, WPAT 930 AM WVIP FM, Linkup Media, IrieJam Radio and KISS FM, among others.• Recognition during interviews/talk show programs• Personal interview with you or your representatives on various radio stations

RADiO

• Logo/Name in display advertisement (up to 50 insertions), includes: Daily News, Jamrock Magazine, Village Voice, Carib News, Star Newspaper, Caribbean Life, Gleaner and others.• Greeting and profile in IRAWMA magazine• Feature article in IRAWMA Magazine• Advertisement in IRAWMA Magazine-full/double page ( Inside-front , back cover or double pages inside)• Name/Logo on street-boards• Name/Logo on flyers and posters• Logo in IRAWMA magazine advertisements • Logo in newspaper advertisements• Insert materials in press release portfolio• Logo on official IRAWMA t-shirts and other merchandise

PRint

• Company display banner prominently placed on IRAWMA website • Company ad placement on IRAWMA site • IRAWMA site link to sponsor’s website• Company name link to one of the award categories on the online ballot

ELECtROniC mEDiA

• 2 -First Class Air Package, if needed• 2-double (four people) rooms hotel accommodations• Hospitality suite for business• 1st right of refusal for the following year’s event• Authorization to use awards logo in corporate promotions

ACCOmmODAtiOnS & OthER

inCEntiVES

• On-stage presentation during IRAWMA ceremony• Your company will receive a special award certificate during IRAWMA VIP Reception• Display/Exhibit space on event literature/information table• Complementary table for 30 or as reasonably requested at IRAWMA ceremony.• Logo presence on sound wings• Two award categories will be named in sponsor’s honor• Logo presence on IRAWMA banners• Opportunity to sample, test and introduce products to patrons

On SitE/On StAGE

Benifits to be discussed upon agreement

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PLATINUM SPONSORPLATINUM SPONSOR: $50K

The Platinum Sponsor will receive the following promotional benefits:

• Sponsor’s name or logo in TV commercial (up to 150 spots) , includes: CBS TV-, NBC TV-4, CBS TV, BET, MTV, CNN, NY One, CVM TV and VH1, and others• Recognition as platinum sponsor during interviews and talk show programs

• Recognition as sponsor in radio commercial (up to 300 spots), includes: WBLS 107.5 FM, HOT 97 FM, Power 105 FM, WVIP FM, WPAT 930 AM, Linkup Media, IrieJam Media and KISS FM, among others.• Recognition during talk shows programs

• Company logo/name in print display advertisement (up to 25 insertions, includes: Daily News, Village Voice, Jamrock Magazine, Carib News, Star Newspaper and Hype newspapers, among others. • Greeting in IRAWMA Magazine• Feature article in IRAWMA Magazine• Advertisement in IRAWMA Magazine• Special position ad, inside-front or inside cover ad in IRAWMA Magazine• Name/logo on street-boards• Name/logo on flyers and posters• Logo in magazine advertisements• Logo in newspaper advertisements• Insert materials in press release portfolio• Logo on official IRAWMA t-shirts and other merchandise

• Name on “Official Awards Website”• Website link to sponsor’s website

• On-Stage presentation during the IRAWMA’s ceremony. • Special award/certificate to your company during VIP reception• Display/exhibit space on event literature/information table• Complementary table for 15 at event.• Logo presence on sound wings • Logo presence on IRAWMA banners• One of the awards categories will be named in your company’s honor• Opportunity to sample, test and introduce products to attendees

• 10-VIP admission passes , in addition to your table for 15• Business Class air package 2, if needed• One-double (two persons) hotel accommodations• 1st right of refusal for next year’s event• Authorization to use IRAWMA Logo in corporate promotions

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tELEViSiOn

RADiO

PRint

ELECtROniC mEDiA

ACCOmmODAtiOnS & OthER inCEntiVES

On SitE/On StAGE

GOLD SPONSOR

• Company name/logo in l TV Commercials (up to 75 spots minimum), includes: CNN, BET, MTV, VH1, CVM TV and CIN TV, etc.• Recognition during talk/show programs• Recognition during talk/show programs

• Recognition as sponsor in radio commercial (up to 200 spots), includes: WVIP FM, WBLS FM, Linkup Radio, IrieJam Radio and WPAT 930 AM.)• Recognition during talk/show programs

• Name/logo in print display ads (up to 20), includes: Jamrock magazine, Daily News, Carib News, Hype newspaper and Gleaner newspaper, etc.• Advertisement in IRAWMA magazine• Name/logo on street-boards• Name/logo on flyers/posters• Logo in newspaper advertisements• Insert materials in press release portfolio• Logo on official IRAWMA t-shirts and other merchandise

• Logo on IRAWMA website• Website link to sponsor’s website

• 6-VIP admission passes to event• 1-double (two persons) hotel accommodations• 1st right of refusal for next year’s event• Authorization to use IRAWMA logo in corporate promotions

• On-stage presentation – IRAWMA ceremony• Company as recipient of award/certificate at VIP reception• Display space on event literature/information table• Complementary table for 10 at IRAWMA ceremony.• Name presence on IRAWMA banners • An award category will be named in sponsor’s honor • Opportunity to sample, test and introduce products to the patrons

GOLD SPONSOR: $30KThe Gold Sponsor will receive the following promotional benefits:

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tELEViSiOn

RADiO

PRint

ELECtROniC mEDiA

ACCOmmODAtiOnS & OthER

inCEntiVES

On SitE/On StAGE

SILVER SPONSORSILVER SPONSOR: $20K

The Silver Sponsor will receive the following promotional benefits:

• Name as sponsor in TV commercials (up to 50 spots, includes: CNN TV, MTV, BET, VHI, NY One and Plush TV. • Recognition during interview/talk show programs as sponsor

• Recognition as sponsor in radio commercials (up to 100 spots, includes: WBLS FM, WVIP FM, WPAT FM, KISS FM, Linkup Media, IrieJam Radio and Culture Jam Radio. • Recognition during some talk show/interview programs

• Company name or logo in print display advertisement (up to 10, include: Daily News, Carib News, Caribbean Life, Hype Newspaper and Gleaner Newspaper, etc.• Full-page ad in IRAWMA Magazine• Name/logo on flyers/posters• Insert materials in press release portfolio

• Logo on IRAWMA website• Website link to sponsor’s website

• On-stage presentation at IRAWMA ceremony• Sponsor will be the recipient of award/certificate during VIP reception • Display space on event literature/information table• Complementary table for 10 at IRAWMA ceremony.• Logo presence on IRAWMA banners• Opportunity to sample, test and and introduce company’s products to attendees.

• 4-VIP admission passes to event• Lodging accommodations for one• 1st right of refusal for next year’s event• Authorization to use IRAWMA logo in corporate promotions

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tELEViSiOn

RADiO

PRint

ELECtROniC mEDiA

ACCOmmODAtiOnS & OthER inCEntiVES

On SitE/On StAGE

BRONZE SPONSOR

• Mention as sponsor in radio commercials (up to 50), includes: WBLS FM, WVIP FM, WPAT AM, Linkup Media, IrieJam Radio and Culture Jam Radio. • Recognition during talk/show program

• Full page ad in IRAWMA magazine• Name/logo on flyers/posters • Logo in magazine advertisements• Mention in all press releases• Name in newspaper advertisements

• Website link to sponsor’s website• Placement of company ad on IRAWMA website• Onsite award category named in sponsor’s honor

• 1st right of refusal for next year’s event• Authorization to use IRAWMA logo in corporate promotions

• Complementary table for 4 at IRAWMA ceremony.• One Award category will be named in sponsor’s honor

BRONZE SPONSOR: $10KThe Bronze Sponsor will receive the following promotional benefits:

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RADiO

PRint

ELECtROniC mEDiA

On SitE/On StAGE

ACCOmmODAtiOnS & OthER

inCEntiVES

_____Title/Presenting Sponsor Market Value_____Diamond Sponsor $100,000_____Platinum Sponsor $50,000_____Gold Sponsor $30,000_____Silver Sponsor $20,000 _____Bronze Sponsor $10,000

I, the duly authorized undersigned, having carefully read the Sponsorship Packet do hereby agree to enter into a contract with Martin International & Associates LLC by tendering this offer to provide sponsorship for the 29th Annual IRAWMA Awards. I will deliver this service per specifications found in this Sponsor-ship Packet.

NAME: __________________________________________________________

TITLE: __________________________________________________________

COMPANY: ______________________________________________________

ADDRESS: _______________________________________________________

CITY: __________________________STATE:_______________ZIP:_______

PHONE: ________________________FAX:____________________________

E-MAIL:_________________________________________________________

WEBSITE: _______________________________________________________

__________________________________ _______________________SIGNATURE DATE

___Our check is enclosed. __Please invoice me: __once for full amount ___quarterly ___monthly

To ensure that your company logo is included on the program and all print materials, please return this form to the following address by December 1, 2009: 1325 South Wabash Avenue, Suite 307, Chicago, Illinois 60605, Attn: Ephraim Martin. Once we have received this form, our office manager will contact you re-garding the artwork and other sponsorship specifications.

IRAWMAiNTERNATIONAL REGGAE AND WORLD MUSIC AWARDS

SPONSORShIP CONFIRMATION FORM