Sunday Expo Daily Edition

ALEXANDRA [email protected]

World Dairy Expo staff is joined by four new faces this year who add their unique perspectives to the show as they venture behind the scenes for the fi rst time as a part of the team that makes it all happen.

NICOLE SMITH, COMMUNICATIONS SPECIALIST

Joining the team in March, Smith leads social media initiatives, writes and dis-tributes press releases and manages the Expo Daily Edition. She earned her bach-elor’s degree in English and communica-tion technologies from the University of Wisconsin-Platteville.

Meet Expo’s newest sta� members

See STAFF, Page 4

MARY HOOKHAMFor Agri-View

This year’s World Dairy Expo superinten-dents have an abundance of dairy knowl-edge that they bring to their new volun-teer positions. Overall Dairy Cattle Show Superintendent Dave Bollig and Assistant Dairy Cattle Show Superintendent Ken Elliott both have backgrounds in the indus-try. They said they’ve been looking forward to using their experiences to help Expo run smoothly.

“This is a world-class show with hard-working people, great volunteers and exhib-itors, and the best of North America’s cat-tle,” said Bollig, who has been involved with Expo for more than 30 years.

Bollig and Elliott worked together before Expo, along with the breed superintendents, began to decide on assigned stall areas for each cattle breed. After all the entries arrived, they were given all the cattle infor-mation for the event.

“Once Expo gates open, we are available to help with directions, or anything else, to be sure the exhibitors and cattle enjoy their stay at World Dairy Expo,” Elliott said.

Superintendents share theirexperiences

Contributed

Dave Bollig, left, will serve as this year’s World Dairy Expo’s Overall Dairy Cattle Show Superintendent and Ken Elliott, right, will serve as the Assistant Dairy Cattle Show Superintendent. They stand under Bessie the Cow in Janesville.

See SUPERINTENDENTS, Page 5

The Expo Daily Edition is published by Agri-View in

conjunction with World Dairy Expo.

Wisconsin’s leading weeklyfarm newspaper

The Expo Daily Edition is published by Agri-View in

conjunction with World Dairy Expo.

Wisconsin’s leading weekly farm newspaper

2014 ATTENDANCETotal visitors: 77,204

International Visitors: 3,248 from 94 countriesDairy Cattle: 2,414

Exhibits: 835 companies from 44 states,six provinces, 24 countries

CATTLE SHOWS & SALES

10 a.m. Youth Fitting Contest in the Estrumate Sale Pavilion

Noon Animals must be on grounds

6:30 p.m. World Dairy Expo Bovikalc Cattle Exhibitor BBQ in the Estrumate Sale Pavilion

Sponsored by Boehringer Ingelheim Vetmedia Inc.

Meet with friends and family at the Sunday-evening BBQ sponsored by Boehringer Ingelheim Vetmedia Inc. In addition to a delicious meal, exhibitors can pick up pre-ordered season passes and dairy-cattle-exhibitor bags. Youth can pick up shirts for the Junior shows.

Nina Linton Photography

Nina Linton Photography

VOL. 5 • NO. 1 SUNDAY, SEPTEMBER 27, 2015

WEATHERTODAY: Partly cloudy, High 76 F, Low 57 F

MON: Sunny, High 81 F, Low 59 F

TUE: Showers, High 73 F, Low 51 F

WED: Mostly sunny, High 64 F, Low 50 F

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2 Expo Daily Edition• Sunday, September 27, 2015

The Expo Daily Edition is published by Agri-View in cooperation

with World Dairy Expo.

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Toll-Free: 888-247-4843

[email protected]

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Julie Belschner


Advertising

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MARY HOOKHAMFor Agri-View

Producers are paying more attention than ever to consumer ideas of where food comes from and how it’s raised. They know con-sumers often like to have the assurance of a neutral third party to certify that animals are raised ethically.

That’s where Validus comes in.Validus is an ISO 9001:2008 certi-

fied company that specializes in on-farm animal-welfare certification programs to assure farmers, consumers and food com-panies that socially responsible techniques are in place for animals on farms across the country. As an independent certifica-tion company, Validus prepares farmers and food companies for changing market demands. The company also provides pro-grams for environmental, on-farm security, animal-feed safety, food safety and quality, and worker-care sustainability.

“We offer comprehensive, proven assess-ments and certifications that bring socially responsible, scientifically based, and eco-nomically viable solutions to farm opera-tions,” said Hillary Hanson, marketing spe-cialist with Validus.

While Validus is sharing information about its certification programs at this year’s World Dairy Expo, its sister company, Prae-dium, will be showcasing its on-farm video-monitoring program as well as its newest program, Premier Dairy Solutions. The pro-gram is available to farmers who are enrolled in Validus certification programs, and fea-tures monthly farm visits to measure and monitor program improvements throughout the year. Both companies will use Expo to meet with current and potential customers.

Certification audits minimize risk and offer brand protection for farmers, their suppliers, consumers and food compa-nies, Hanson said. Third-party audits and assessments promote consistent imple-mentation of policies and procedures. The audit scores are also a great way to track progress over the years. Consumers can gain peace of mind knowing that farms and food companies are following a certifica-tion program that uses high standards – and are audited to those standards on a regular basis.

Using 75 contract auditors across the country and 11 staff members based in Urbandale, Iowa, Validus works with indi-vidual farmers, food companies, coop-eratives and dairy associations to conduct audits and assessments, both nationally and internationally. All Validus staff members

have agriculture backgrounds and have been involved with livestock, feed manu-facturing or rendering for many years, Han-son said. This knowledge and experience has helped them conduct more than 12,000 audits and assessments on farms around the world since 2005.

“Because of this system (the contract auditor-pool system), we can select the most experienced people in their respective fields to complete work for our clients as needed,” he said.

Validus was formed in 2001; initially, it was a wholly owned subsidiary of the National Pork Producers Council, but was sold in 2009 to a group of private investors, which includes Validus Chief Executive Officer Earl Dotson. In 2013 Validus sold a portion of its auditing business and the name Validus to Where Food Comes From.

There are only 11 staff members employed at Validus; the majority of the company’s workforce consists of contract auditors around the country. This interview of a potential employee is conducted in an informal setting.

Validus: certification offers peace of mind

Purple Cow Gift Shop

Special Monday hours

The Purple Cow Gift Shop will be open from 3 to 7 p.m. Monday to give cattle and commercial exhibitors and youth-contest participants the opportunity to shop early before the show starts.

An assessor employed by Validus Verification Services LLC conducts observations of young calves in hutches. Validus is based in Iowa and uses 75 contract auditors to do on-farm assessments nationwide. BELOW LEFT: An assessor working for Validus interviews a farmer who hopes to be accepted into one of the Validus farm-certification programs. BELOW RIGHT: Validus inspectors do on-farm animal-welfare assessments. This Validus auditor checks a herd of dairy cows for locomotion issues. Locomotion scoring identifies lameness issues on many different levels, which is important because most casual, untrained observers wouldn’t see them all. This keeps herd profitability at an optimal level.

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September 27, 2015 •Expo Daily Edition 3

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Kayla and Ryan Sonnenburg on Ryan’s family farm near Belleville, Wisconsin.

Kayla Sonnenburg

StaffContinued from Page 1

Smith grew up on her family’s 60-cow Registered Holstein dairy farm, Quad-R Holsteins, in Monticello, Wisconsin. Before join-ing the staff, she had the opportunity to experience Expo as an attendee and dairy cattle exhibitor.

“Showing at Expo was a thrilling experience and I was in awe of the

Showring, the crowd and the atmosphere,” Smith said. “Having those experiences and knowing how much Expo means to attend-ees and exhibitors encourages me to do my part to make World Dairy Expo successful and fun for all.”

Smith says she is enjoying her time as a staff member and is excited to experience her first Expo with the team.

“We are working on the event all year round and we’re excited about it,” she said. “We want attendees to be excited as well.”

Contributed

Nicole Smith is no stranger to Expo, having participated as a Junior Exhibitor.

Nicole Smith

KAYLA SONNENBURG, SALES COORDINATOR

Sonnenburg assists with sponsorship and trade show management for Expo and the Dane County Fair, as well as signage construction and placement, the sponsorship recognition program, and event layout and design.

“I work closely with World Dairy Expo’s commercial exhibitors to make sure they are getting the most out of their investment at the show,” she said. “Whether it’s helping them find a booth space or searching for sponsorship opportu-nities that will reach their target audience.”

Sonnenburg also assists with the logis-tics for the trade show. She is the exhibitor’s go-to source for questions before, during and after the show.

Sonnenburg grew up on her home farm, Dolan Farms LLC, in Dodgeville, Wiscon-sin. She now farms with her husband, Ryan, and his family on their 100-cow Registered Holstein operation, Sonnenburg Farms, in Belleville, Wisconsin.

“I’m proud to be a part of the world’s greatest dairy event,” she said. “I have always admired this event and how well put together it is – from all of the commercial exhibitors, to the cattle exhibitors and cattle, to the attendees and the overall experience – and now I am honored to be a part of it.”

See STAFF, Page 14

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SuperintendentsContinued from Page 1

During Expo, the duo, along with all the breed superintendents, verify registration, milk production and health papers. For their own specific breed shows, they are respon-sible for keeping the show integrity and making sure all shows run efficiently and smoothly.

“This position interested me because our exhibitors are all good friends,” Elliott said. “I have always enjoyed great dairy cattle and the breeders and owners.”

Bollig’s additional duties this year include working closely with all breed superinten-dents, dairy cattle exhibitor committee members and Expo staff. He works closely with Expo employees Scott Bentley and Ann Marie Magnochi while assisting with the support, management and execution of eight successful cattle shows.

Elliott serves on Expo’s Dairy Cattle Exhibitor Committee while Bollig serves on Expo’s Executive Committee, Board of Directors, and Dairy Cattle Exhibitor Com-mittee by virtue of his position. Both vol-unteer positions were approved by Expo’s Executive Committee, along with repre-sentatives from each dairy breed. In 2012, Elliott was selected to be Co-Overall Dairy Cattle Show Superintendent with Dr. Jim

Crowley, which helped him prepare for his new position this year. He has also been the Holstein Superintendent, while Bollig has held the position of Brown Swiss Superin-tendent since 2010.

Bollig grew up on a dairy farm near Bel-leville, Wisconsin. When he married Mari-lyn, in 1979, the couple started raising their own heifers on a 37-acre farm, also near Bel-leville, called Old Fashionier Acres. Today he still farms but also works in sales, finance and daily operations at Voegeli Chevrolet Buick Inc. and Monticello Ford in Monti-cello, Wisconsin.

Elliott comes from a dairy farm in Ontario, Canada. In 1982, he moved to California, where he worked for Ocean View Holsteins and met his wife, Kathy. Together they were partners with Kathy’s family to own and operate Duarte-Acres Holsteins. In 1987, the Elliotts were honored as Young Breeders for the California Holstein Association. In 1995, Elliott and his family moved to Marshall, Wisconsin, and began Partee Holsteins and Jerseys.

“We are retired dairymen and have kept our interest with registered cattle breeding and exhibiting over the years,” Elliott said.

He also works part time as an area sales manager for East Central Select Sires.

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SUDOKU PUZZLE SEE ANSWERS Page 15

1. How many members serve on the Expo Board of Directors?A. 30B. 33C. 40D. 42

2. World Dairy Expo’s Official Program is published by which dairy publication?A. CowsmopolitanB. Dairy TodayC. Agri-ViewD. The Country Today

3. How many net square feet is the World Dairy Expo Trade Show?A. 562,161B. 539,455C. 561,872D. 539,193

EXPO TRIVIA

Answers: 1-C, 2-B, 3-A

Contributed

Badger Dairy Club helps to build the Showring display on Thursday.

SETTING UP AT EXPO


CHRIS MCCULLOUGHNorthern Ireland For Agri-View

As World Dairy Expo is quite the multi-cultural event, it’s important organizers have a team of interpreters on-site to help international visitors and exhibitors. For the deluge of thousands of visitors, there is a team of 12 interpreters. Team members handle making each international visitor’s trip to Expo a relaxing one, helping them with any queries.

By far the most popular language for the interpreters at the event is Spanish, but they also serve numerous other languages. Team members are so keen to work at the event that they take time off from their regular jobs to ensure they have time to help at Expo.

Berta Hansen is the coordinator for the interpreters at Expo.

“On average, we are 12 interpreters who work from Tuesday, the first day of the show, until noon on Saturday,” she said. “The languages we serve are German, French, Portuguese, Spanish and Russian. The most-used language is Spanish.

“I have been fortunate to be the coor-dinator for the interpreters for two years now, and can tell you that the major-ity return year after year. After working together, some of us for a few years now, we have become a ‘World Dairy Expo’ family. Most take vacations from their other jobs to work this very special event.

“We provide smiles in different lan-guages. One important duty that many overlook is that we act as ambassadors, not only for World Dairy Expo but for the state of Wisconsin (and the United States).

“We are privileged to help our visitors – whether it’s with the registration process, helping direct them to the (international) lounge, showing them on the program where

booths may be, or interpreting between a vendor and an international visitor.”

Although the many visitors are from dif-ferent parts of the world and possess many different cultures, there is one theme that connects them all together – their passion for dairy.

“When you ask about cultural differ-ences, I can tell you that we may vary in customs, but we are all connected by our desire and interest in the dairy industry,” Hansen said. “(And) the more years I work this event, the more I learn about what Wisconsin has to offer.

“I, myself, am from Mexico and came to the United States when I was 3. My father at that time was a physician looking to do his internship in Milwaukee. I was fortu-nate in that my parents continued to speak Spanish at home; (when) I went to college, I took grammar and other Spanish courses to supplement my knowledge.”

Hansen has worked in various jobs, most of which have utilized her Spanish-speaking abilities. Presently she is a bilin-gual clerk typist for the District Attorney’s office, within the victim/witness unit.

“I definitely utilize my skills and love what I do,” she said.

Some of the most frequently asked questions at World Dairy Expo are where one can find the Cattle Logs, how to find a taxi, assistance with registration and help with speaking to commercial vendors about their products.

Hansen said she’s been looking forward to this year’s event and, as always, is ready to help all the visitors who attend.

Interpreters play vital role at Expo

“We provide smiles in different languages.”

BERTA HANSEN, coordinator for interpreters

PETE WICKHAMFor Agri-View

When the kids grow up and the nest is empty, some folks go for a hot new car or a hot tropical island.

Suzanne Lois? She helps monitor the heat of competition – a heat she thoroughly enjoys. She served as World Dairy Expo’s

assistant superintendent for the Milking Shorthorn Show in 2013, and is back at work this week during the 49th World Dairy Expo.

“ W h e n t h e c h i l d re n were old enough to fend for themselves, I happened to email Expo, looking to see where they might need help,” said Lois, 54, an agri-

cultural risk advisor for McClone. “At the time, they needed someone to work the Milking Shorthorn Show.”

After helping with youth showmanship rounds, she and Show Superintendent Ryan Sterry spent much of the weekend check-ing in entries, verifying tattoos and other identification.

“We (need) to make sure all the informa-tion is correct by Monday so they can print the show catalogue,” she said. “On show day

I’m in the ring helping with the placing.”Lois said she sees Milking Shorthorns as

an interesting change of pace from the Hol-steins that have been a staple on her family farm since 1848. Milking Shorthorns, she said, have become popular in the organic-milk movement.

“They are very efficient, and produce bet-ter on grass,” she said.

Still, the group that shows Milking Short-horns is relatively small compared to other breeds.

“I’m seeing more farmers buy Shorthorns for their children to show, because the field is often a little less daunting,” Lois said.

Being around Milking Shorthorn breed-ers/farmers is an easy task for her.

“They’re really friendly, and get along extremely well,” she said. “When they win they’re cordial, and they’re cordial even when they’re not at the top of the class.”

Lois spent a few days in June helping out at the American Milking Shorthorn Soci-ety’s national convention in Black River Falls, Wisconsin.

“It was a good chance to meet new peo-ple, and it will make it easier for me to put a name with a face at Expo,” she said. “They have a passion for the breed just like other groups. Get in one of these gatherings, and folks really love to talk about their cattle.”

Take a look at Shorthorns

Contributed

Suzanne Lois helps monitor the heat of competition at World Dairy Expo – a heat she thoroughly enjoys. Lois works as an agricultural risk advisor for McClone.

Suzanne Lois


Make us your first stop at World DairyExpo September 29-October 3. Visit usin booth EH4507 in the Exhibit Hall totalk with DFA field staff, get answersfrom Farm Services’ team members andhear more about how our Cooperative isworking to bring our members value.

VISIT US ATWORLD DAIRY EXPO

PR and CommuniCations teamGreater Madison Convention & Visitors Bureau

There’s no doubt about it – World Dairy Expo is huge. The event, which draws more than 70,000 attendees annually, has a huge economic impact when it comes to town. The year 2014 saw a record-breaking atten-dance of more than 77,000 attendees.

With an event this size, there must be an equally sizeable economic impact. But just where is this money being spent? Some answers may be simpler than others, and others may be more surprising.

Some of the more obvious businesses that World Dairy Expo impacts in the Greater Madison area include hotels, restaurants, bars, taxis, malls and local gift stores. Attendees fill the Greater Madison-area hotels and spill over into other counties.

Tim Jenquin, programming coordinator for the Madison Central Business Improve-ment District, manages the Downtown Ambassador staff that provides visitor

information to Expo attendees. Jenquin said his staff is always surprised at how many Expo attendees are on the hunt to track down Wisconsin meats and cheeses. He said it’s a feather in Madison’s cap to have dairy and cattle connoisseurs seeking out local Wisconsin products.

But it might be surprising to hear about the “behind-the-scenes” types of busi-nesses that see a swell of business generated by the thousands of cattle exhibitors, com-mercial exhibitors and international attend-ees who flock to the Alliant Energy Center grounds for Expo.

Eric Krieghoff, general sales manager at Adams Outdoor Advertising, says one or two of their clients will purchase billboards specifically targeting Expo-goers each year. Boumatic, LIFELINE and the Wisconsin Milk Marketing Board have all purchased billboard advertising from his company in past years, specifically for this event.

Surprising business impacts of World Dairy Expo

Contributed

Adams Outdoor Advertising always has one or two clients purchase billboards specifically targeting Expo-goers.

Contributed

Expo is one of the busiest times of the year for Econoprint – Powderkeg Web Design out of Verona, Wisconsin. They have produced Expo signage for many years.

see siGn, Page 8

Sign of the timeS


Sign

Continued from Page 7Another surprising company that sees

a big uptick in business from Expo is local printing company Econoprint – Powderkeg Web Design out of Verona, Wisconsin. Econoprint has been a trusted vendor to World Dairy Expo for many years. One of the company’s busiest times of the year is just before Expo, when they are producing signage for World Dairy Expo organizers in addition to vendors. Denise Helmer, corpo-rate sales consultant at Econoprint – Pow-derkeg Web Design, has worked with World Dairy Expo exhibitors for three years. For exhibitors traveling long distances, it’s eas-ier for them to have their materials printed locally and delivered right to them on site.

“It’s one less thing for them to have to coordinate,” she said.

She said Expo orders typically include retractable banners, display booths, outdoor signs, floor graphics and mirror clings.

“Vendors want to be seen at this event!” she said.

While Helmer says they work with some clients well in advance, she said most orders come in two weeks before Expo.

At 2014 World Dairy Expo, Helmer said, “A vendor from Italy came to our office at about 2 in the afternoon and needed more brochures by the next morning. With some size modifications we were able to repro-duce his brochures on our equipment; we delivered his order to his booth the very next day.”

Her team works hard to handle last-min-ute requests, she said, working at night to complete orders and delivering them the next day.

Helmer said her staff is excited to see the mix of local, national and international businesses all together at one event.

See SIGN, Page 9

Contributed

Wisconsin-cheese billboards say hello to Expo visitors.

Contributed

Expo printing orders typically include retractable banners, floor graphics and mirror clings.


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Boumatic purchases billboard advertising during Expo.

Contributed

For exhibitors traveling long distances, it’s easier to have materials printed locally.

Sign

Continued from Page 8“Expo vendors are absolutely wonderful,”

she said. “When we exceed their expecta-tions by delivering their last-minute rush to make sure they have a successful event they are so appreciative.”

It’s that level of support from local businesses and organizations that makes World Dairy Expo a win-win for attendees and the Greater Madison community each year.

“As the largest event to come to Madison each year, we are keenly aware of the eco-nomic significance this event has for the hospitality industry and beyond,” said Deb Archer, president and CEO of the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission. “We have worked closely with World Dairy Expo staff for years and have proudly watched this event continue to grow. They have made Madison the epicenter of the dairy industry each fall for nearly 50 years and we are honored to play a role in support-ing them. Their success is hard-earned and well-deserved.”

10 Expo Daily Edition• Sunday, September 27, 2015 September 27, 2015 •Expo Daily Edition 11


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World Dairy Expo was started in 1967 with an idea, dedication and perseverance. A lot of hard work and 50 years later, Expo is known world-wide as the meeting place of the dairy industry. To celebrate the 50th anniversary taking place in 2016, volun-teers have collaborated to create a histori-cal book reminiscing on 50 years of Expo memories. Taking more than two years to research and write, “We Need a Show” is

a complete history of World Dairy Expo to date. This limited edition commemorative book celebrates the first 50 years of Expo and gives insight into what we can look forward to in the next 50 years. For sale exclusively during the 2015 World Dairy Expo, books are available for purchase in the Purple Cow Gift Shop and in the west lobby of the Coliseum. Books are $25 USD plus tax.

Commemorative book for sale

Contributed

Dairy cattle exhibitors prepare their stalls at the New Holland Pavilions on Thursday.

Cattle exhibitors prepare for the grand arrival


Contributed

Melissa VanderSanden and Slinky take a walk at White Oaks Farm in Oregon, Wisconsin.

Contributed

Kristin Olson poses with the 2013 Supreme Champion of World Dairy Expo, Bonaccueil Maya Goldwyn. Olson served as Wisconsin’s 66th Alice in Dairyland in 2013-2014.

Melissa VanderSanden

Kristin Olson

StaffContinued from Page 4

MELISSA VANDERSANDEN, PROGRAM ASSISTANT

VanderSanden provides program support for World Dairy Expo and all WDE Management Inc. entities, coordinates Expo school tours and assists with Expo Recognition and Friends of Expo Banquets. Day to day, she helps run the office by answering emails and taking phone calls. She describes the position as the perfect fi t for her.

“Being that supportive, go-to person is who I am,” she said. “I like being involved with everything. Streamlining problems, getting questions answered or complaints dealt with … I like making people’s lives eas-ier. However I can help, I will help.”

VanderSanden grew up in Oregon, Wis-consin, and attended UW-Madison, where she earned a bachelor’s degree in dairy sci-ence. She served as Badger Dairy Club’s Showring co-chair and business co-chair for one year each.

“I love everything about Expo,” she said. “I love what the event stands for: ‘Where the Dairy Industry Meets.’ You get exhibi-tors, farmers, industry leaders with revolu-tionary ideas … to have that all in one place is a blessing for the industry.”

KRISTIN OLSON, MEDIA RELATIONS MANAGER

As the newest member of the team, Olson man-ages media and public rela-tions for Expo and the Dane County Fair, coordinates advertising placement and design, and facilitates sponsorship procurement for the Dane County Fair. She graduated from UW-Madison with a bachelor’s degree in life sciences communications.

Olson knew the position was the right match, she said, because of the pas-sion she has for dairy, combined with her professional experiences working with the media and as a public relations representative.

“I love being able to talk about all di� erent aspects of dairy with a wide-range of audi-ences,” she said. “Whether talking genetics with a breeder or sharing the importance of dairy with a fourth-grader, I love telling the story.”

It was at her home farm, Crestbrooke Holsteins and Jerseys, near Fond du Lac, Wisconsin, where Olson grew to respect and love the dairy industry. She now lives in Windsor, Wisconsin, with her husband, Trent.

“For as long as I can remember, World Dairy Expo has always been one of my favorite weeks of the year,” she said.


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SUDOKU ANSWERS

CROSSWORD PUZZLE SEE ANSWERS Page 16


WORLD CLASS ANTIQUEDAIRY COLLECTION AUCTION

Live, on-line, absentee and phone bidswelcome. October 23rd, 24th & 25th

Chehalis, Washington

www.garrisonauctioneers.com360-785-3008

CROSSWORD ANSWERS

THEN AND NOW: EXPO GROUNDS

Contributed

The World Dairy Expo grounds at the Alliant Energy Center looked different in 1984.

Contributed

Many improvements to the facilities have been made since 1984, including the state-of-the art New Holland Pavilions, unveiled for the first time at the 2014 World Dairy Expo, shown here.

Contributed

Dairy cattle exhibitors move into the New Holland Pavilions Thursday.Contributed

Farm equipment was showcased in the Outdoor Trade Mall at Expo in 1968.


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For consistently better silageTelephone 800-759-7569 www.ecosyl.com

The fresher the foragethehappier theherd

Visit us at:

World Dairy Expo 2015EH (Exhibition Hall),Booth 4203/4204

Introducing EcocoolThe inoculant for improvedaerobic stability.

• L. plantarum strain MTD/1 for afast and efficient fermentation

• L. buchneri strain PJB/1 for reducedheating and spoilage at feedout

The Purple Cow Gift Shop’s Item of the Day is a long-sleeved sweatshirt featuring the 2015 Expo logo on the front and the World Dairy Expo corporate logo on the sleeve. The gift shop is open 3 to 7 p.m. Monday.

PurPle Cow Gift ShoP ITEM of ThE Day


FRESH • SUSTAINABLE • DELICIOUS• Live Maine Lobster

• Alaskan King Crab Legs

• Grass Fed Steaks

120 East Wilson | Madison, WI

608.258.1443

www.tempestoyster.com

• Fine Oysters• Fish• Steaks

DiningDining

ShoppingShopping&&

G U I D E

From Steak & Hash-browns to Soups & Seafood,your hosts, Larry, Tom & Janet are committed toserving the finest quality, prepared to perfection.In addition to great food, Smoky’s is great fun.The atmosphere is delightfully tacky & cocktails,generous. Smoky’s was voted #1 steakhouse inthe Midwest by Midwest Living magazine.

NOW Featuring MartiniBoB’s Martini CLuB 3005 University Avenue • 233-2120

Bar open 4pm • Dinner Served 5pmClosed Sundays & Holidays

Call For Reservations 608-233-2120All Credit Cards Accepted

Sizzling Steaks • Seafood • Homemade Soups • Generous Cocktails

A FamilyBusiness for over 50 years

From Steak & Hash-browns to Soups & Seafood,om & Janet are committed to

, prepared to perfection.

The atmosphere is delightfully tacky & cocktails,

Sizzling Steaks • Seafood • Homemade Soups • Generous CocktailsSizzling Steaks • Seafood • Homemade Soups • Generous CocktailsSizzling Steaks • Seafood • Homemade Soups • Generous Cocktails

www.smokysclub.com

over 100Delightful Variations

STONE HOUSECelebrating

Wisconsin’s heritageof comfort foods,

dining in one of thesix antique-filled

parlors is a trip intothe past. Built in

1855, and listed in theNational Register of

Historic Places,a truly memorabledining experience!

STABLE GRILLConnected by tunnel is the restored horse stable, featuring WisconsinMicro-tap beers, Wisconsin wines, full bar, and casual dining in thehay loft. Friday fish fry and Saturday prime rib. Entertainment onweekends.

6261 Nesbitt Rd.273-4900www.quiveysgrove.com

Middleton | 608.828.7884

ALL OUR STEAKS ARE

TENDER, JUICY AND

SERVED

SIZZLING.


Seafood & More since 1993Open at 5pm Tues.-Sunday • 608-831-7327

Reserve Online at CapBills.com

Open Daily at 4:30 • 608-246-3120Reserve Online at MarinersMadison.com

Bring in this ad and receive $5 offon a purchase of $25 or more

(Please only one offer per table)

“Best Thai Restaurant”- Madison Magazine

“Madison’s FavoriteThai Restaurant”

- Isthmus

“Best of Madison since 1997”- Madison Magazine

www.sabaithong.com

2840 University Ave.(608) 238-3100

DINE IN

DELIVERY

CATERING

CARRYOUT

DAILYSPECIALS

7 DAYS AWEEK

G U I D E

DiningDining

ShoppingShopping&& 514 E. Wilson St.

Madison, WI 53703608.255.4674essen-haus.com

Just 2.8 miles Northon John Nolen Dr.

Free Parking!

Essen Haus

Got Bier?Got Beef?

Happy Hour Specials:Monday - Friday 4-6pm

Dinner Service:Monday -Saturday

Brunch:Saturday & Sundays

131 E. Mifflin Street • Phone: 608-285-9500www.heritagetavern.com

Heritage Tavern “Globally influenced cuisinedriven by local Wisconsin ingredients.”

Present this ad for 10% off


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Sunday Expo Daily Edition

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Transcript of Sunday Expo Daily Edition