PRESENTED BY:

VINOD KUMAR

►INTRODUCTION

►SERVICES

►MARKETING STRATEGY

►COMPETITORS

►SWOT ANALYSIS

DTH (Direct-To-Home)

A wireless digital audio / video service is delivered

through satellite.

Idea was 1st proposed in 1996, but Government had

not passed approval because there were concerns

over national security and a cultural invasion.

Passed approval in 2000 but the signals can be

transmitted through Indian satellite only.

D T H PLAYERES IN INDIA

Sun Direct is a DTH satellite television provider in India, using MPEG-4 digital compression technology and HD technology, transmitting using INSAT 4B at 93.5. It is the country's first MPEG-4 technology and HD technology DTH service provider.

Sun Direct is also the first to provide

high-definition television services in

India.Starting with two HD channels

(National Geographic Channel HD and

Tamil / Telugu HD Service).It is the first

DTH service provider to show IPL 3 in

HD format and has tie up with SET

MAX.

6.1 million customer

5.6 million customer

STRENTH◊ More options provide to the customer’s,

Comparison to others DTH.

◊ No 1 DTH provider in south India.

WEAKNESS

◊ Less promotion comparison to others

◊ Second DTH provider after Dish TV

◊ Offering more south channels