Summit for the Future May 4th 2006 Erik-Jan Gelink.
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Summit for the Future May 4th 2006 Erik-Jan Gelink
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Transcript of Summit for the Future May 4th 2006 Erik-Jan Gelink.
Summit for the Future
May 4th 2006Erik-Jan Gelink
Marketsare going
digitalfull
speed..
.. existingmarkets
are beingreplaced
..
.. adoption of digital devices is going faster then ever.
TV: little innovation
since 1951..
.. TV is the
dumbestdevice at
home.
1951-1980 1988-2005 2006-
Tele-vision Multi-channel TV
Content
Distribution
Choice
Control
From Tele-vision
toMy-vision.
My-vision
Development in Dutch TV-market
TV 2.0
the face of TV is
changing
Care-TV Movie-TVMeet-TVTeach-TVSecurity-TV
Gamble-TV Talk-TV
Watch-TVQuiz-TV
Listen-TV Game-TV Kids-TV
Me-TV Search-TV ?-TV
It’s all coming together
Technology
Content Distribution
Convergence
TV 2.0
a new Hype?
Source: Gartner
HardwareHardware
Settop-boxes
(UPC MediaBox)
DigitalVideo
Recorder(DVR)
GamingDevices
(MicrosoftXbox)
New Entrants(Cisco)
HDTV(HD-DVD
& Blu-Ray)
WirelessConnections
Mobile devices
Trend:Integration
SoftwareSoftware
WindowsVista
WindowsVista
MediaCenter
GoogleVideo
Yahoo! Go
Video sharing –
huge business
YouTube(sharing)
Jumpcut(editing)
Video-bomb
(voting)
Blogtelevision
Players(Democracy
Player)
Peer to Peer(P2P)
Darknet
“That was a very nice presentation”
a Hollywood studio chief said to a delegation from TiVo after
seeing the device in action. “Now go set yourselves on
fire”.
Hardware SoftwareSoftwareHardware
PC as a media-hub?
Who delivers
the signal?
innovatie
Who delivers
the software?
Who delivers
the hardware
?
Who ownes
the remote?
Who delivers
the content?
Aggregators under
pressure
Shopfront for mass
marketcontent
Shop front & niche
content
Variety
NicheShopfront
Vo
lum
e
Source: Wired – The Long Tail
Don’t forget..
.. do they still
understand?
Questions?Questions?
