summerschool social business
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Transcript of summerschool social business
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social businesssummer school 12/07/2011
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Bastiaan Boerkamp
[email protected]/bastiaanbnl.linkedin.com/in/bastiaanboerkampslideshare.net/bastiaanbbastiaanboerkamp.blogspot.com
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Pim van Wetten
[email protected]/pvwettennl.linkedin.com/in/pvwettenslideshare.net/pvwettenpvwetten.nl
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wat kom je halen?
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agenda
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e-office
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een social business…
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je kunt extern niet succesvol zijn in social als je interne organisatie
niet social is
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internet
extranetintranet
social business
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social business binnen de organisatiestructuur
Bron: Altimeter group (The Social Organizing Model)
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wat gebruiken
jullie al intern?
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internet
extranetintranet
social business
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het gebruik van succesvolle
internet concepten
intern
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smoelenboek
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strongweakpotentialnonenetwerken
Strength of weak ties - Granovetter
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communicatie
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kennisdelen
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17%3% 80%
kennis in organisaties
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een extra stap
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wordt de kennis gebruikt?
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geen context waarin de
kennis gebruikt wordt
“we only know what we know, when we need to know it”
David Snowden
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samenwerken
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activiteiten geaggregeerd op het profiel
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kennis is een
bijproduct
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ondertussen.. (op zolder)
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internet
extranetintranet
social business
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internet
extranetintranet
social business
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social media revolution
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verschuivingen door social business
• van push naar pull marketing• van zenden naar dialoog• van marcomafdeling naar hele organisatie
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relaties social business
• bedrijf - klant• klant - bedrijf• klant - klant• klant - prospect• prospect - klant
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wat gebruiken
jullie al extern?
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mogelijkheden LinkedIngroep
• events• vacatures• referentie cases• discussies• nieuwe kennis opdoen
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• tweets vanuit de organisatie
• tweets vanuit personen werkzaam binnen de organisatie
• realistische verwachtingen van Twitter
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waarom volgen op Twitter
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• profielpagina = voor personen• fanpagina = bedrijf ->
maar niet gelijk aan website van je eigen organisatie!
voorbeeld Steelmaster USA
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social media monitoring tools
Gratis tools:
www.socialmention.com
www.socialmediacheck.nl www.howsociable.com www.klout.com
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social media monitoring tools II
Betaald:
www.tracebuzz.com www.finchline.nlwww.trackur.com
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je kunt extern niet succesvol zijn in social als je interne organisatie
niet social is
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bijdrage aan beter bedrijfsresultaat
snellere time-to-innovate
snellere time-to-market
hogere klanttevredenheid
vergroten betrokkenheid van medewerkers
betere toegang tot kennis en experts in de organisatie
betere borging van kennis in de organisatie
betere externe samenwerking
opvangen van uitzonderingen in het proces
social business: wat levert het op?
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aanpak
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4. implementatie en adoptie
3. beleiden aanpak
2. visie
1. awareness
5. meten en bijsturen
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wat kwam je
halen?
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social business
what a circus!
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sommige foto’s vallen onder Creative Commons rechten
-Dolorix – on and off voor de approach-Louis Volant voor de agenda