SUMMER/FALL EDUCATION - Art of Business of Business...610.898.8164 Toll Free 1.855.721.5250...

610.898.8164 Toll Free 1.855.721.5250 [email protected]

July/August 2019vol. 4 no. 4

SUMMER/FALL 2019 EDUCATIONPAGES 10-13

INTRODUCING

METAL COLLECTIONPAGE 5

PAGE 3

INTRODUCING

SHEARS DIRECT FROM ITALY

TABLE F CONTENTSBaBylissPRO .........................................5

Cezanne .......................................... 14-15

Davines .......................................... 22-23

Ecoheads ................................................9

Education ....................................... 10-13

Eslabondexx ....................................... 17

Eufora ....................................................20

EVO / Fabuloso Pro .................. 18-19

Framar .....................................................7

Nufree .................................................... 17

Pinin ..........................................................3

Reuzel ......................................................4

Smart Step .............................................9

Tippy ......................................................24

Unite ....................................................... 21

Usmooth .................................................6

Y.S. Park ...................................................7

COVER PHOTO COMPLIMENTS OF:

610.898.8164 Toll Free 1.855.721.5250 [email protected]

July/August 2019vol. 4 no. 4

SUMMER/FALL 2019 EDUCATIONPAGES 10-13

INTRODUCING

METAL COLLECTIONPAGE 5

PAGE 3

INTRODUCING

SHEARS DIRECT FROM ITALY

41907AOB © 2019 Williams Publications Inc., Mpls., MN.Josh HafetzPresident Art of Business

ere’s my problem: whether it’s wine, vodka or whiskey, I am unable to tell the difference between a “good” bottle of something

vs. a really cheap one if I am given a blind taste test. My pallet simply isn’t that discerning. Yet, I still willingly spend more money when I order any of these drinks instead of getting the real cheap version. It’s kind of crazy?! I know I can’t tell the difference, yet I still spend more than I need to. It’s madness!

In thinking about it, I realize the reason why I do this. Somewhere, someone sold me or explained to me about the ingredients, the aging process, the grapes etc. and convinced me it’s worth spending more money. Why not, I’m worth it, right? So, despite of the fact that I can’t really tell the difference, I continue to happily drink the more expensive versions because I believe in the “story”.

Shampoo is very similar! If our industry isn’t celebrating the ingredients and the technology story of our products, like a sommelier celebrates the grapes and the types of barrels the wine is aged in, then the value won’t be perceived by our clients. Much like I can’t tell when I

sip a glass a wine, our customers might not be able to discern the benefits of their shampoo in the shower. It’s our job to bring this value to life by telling the ingredient and benefit story. A great bottle of wine won’t tell its own story, neither will a great shampoo. Our hairdressers need to become “Hair-Sommeliers”. I am certain that our product sales would go up if we took on that mind-set in the salon. A great activity for your team would be to ask a sommelier or really educated bartender to explain a great bottle of wine to you in detail. It’s a great lesson on how we can elevate our game in talking about our products

Good luck!Josh

(disclaimer: I don’t actually have a drinking problem nor is my title meant to minimize the significance of this disease. It was simply to get your attention.)

H

I HAVE A DRINKING

PROBLEM

2 July/August 2019

Pinin was started in 1942 by Paolo Fazzini. He made scissors, razors and other similar products

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finest Japanese steels are used. Everything is made in small quantities, with Paolo hand finishing each and

every shear that bares the name PININ.

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Deals Valid 7/01/19-8/31/19. Art of Business reserves the right to limit quantities and correct printing and illustration errors. Not all items are available in all territories. Prices advertised are limited to in-stock merchandise.

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focus on health is essential to stylists wellbeing—an often overlooked topic, but an important one. We’re talking

to Christine D’Alonzo, Wellness Expert, Salon Owner, and Stylist at Amelia Paris Salon & Spa in Glen Mills, PA, on how to stay healthy as a stylist.

WHY IS IT IMPORTANT FOR STYLISTS TO THINK ABOUT THEIR HEALTH BEHIND THE CHAIR?Stylists are prone to repetitive stress injuries that can cause us to develop poor posture, putting more stress and wear on our ligaments and tendons. Over time, this causes issues in shoulders, hands, and wrists, which ultimately reduces our ability to work. These injuries are all very avoidable by just incorporating a few simple exercises into the workday.

DO YOU THINK STYLISTS SHOULD SIT DOWN WHEN CUTTING HAIR?Absolutely. The constant standing and looking down that comes along with cutting compresses the neck vertebrae, which can lead to neck issues over time. Sitting puts the work at eye level and releases that pressure. Stylists should aim for a mix of sitting and standing throughout the day for balanced posture and movement.

WHAT STEPS TOWARD WELLNESS CAN STYLISTS INCORPORATE INTO THEIR DAY?In addition to balancing their move-ments, stylists should work different stretches or yoga poses into their day.

GETTING HEALTHY BEHIND THE CHAIR: IT’S EASIER THAN YOU THINK!Improving wellness as a stylist doesn’t have to be complicated: Check out these easy tips!

It doesn’t have to take a lot of time. Use a few breaths here and there to stretch arms or do a side bend. Stretch wrists by putting hands into a prayer position and tilting them toward and away from the body. Use the footrest on a cutting chair to alternate leg positions—anything that releases the tension on the body is beneficial.

Mentally, stylists should be mindful of their emotional wellbeing throughout

the day. As stylists, we often end up playing the part of a therapist, a mentally taxing aspect of our job. Stylists need to be conscious of this and take a minute between clients to take a few deep breaths and recenter.

Stylists should also make an effort to stay hydrated. In addition to the physical benefits that hydration provides, drinking water rebalances the nervous system.

HOW CAN SALON OWNERS PROMOTE A HEALTHY WORK ENVIRONMENT TO PREVENT BACK PROBLEMS AND REPETITIVE MOTION INJURIES?Salon owners should have cutting chairs available for stylists to use on and off throughout the day as needed to break up their motions. AOB has two available: The 765 Pibbs Grillo Stool, for

$127 (regularly $172), and the 766 Pibbs Round Robin Stool, for $109 (regularly $179). Both chairs feature an adjustable pneumatic lift and foot ring.

Salon owners should also promote wellness by making healthy product choices,

understanding the daily chemicals that we’re working with, and developing a high standard of air quality in the salon. Even incorporating plants that will naturally purify the air, such as aloe vera, is a great step toward promoting wellness in the salon.

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— Here’s to a healthier life behind the chair!

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ART OF BUSINESS EDUCATIONEDUCATION X- FOUNDATIONS WORKSHOPSunday, July 14 and Monday, July 15 Philadelphia, PASunday, August 25 and Monday, August 26 Reading, PA10:00am to 5:00pm$600 per personFoundations is designed for hairstylists who take their craft seriously and wish to raise the standards of haircutting. This is a 2-day intensive course focusing on the integrity of haircutting. It provides hands on coaching utilizing technique, body position, and planning a haircut while learning how to execute these techniques for life “behind the chair.” Both days are broken down into two parts; part one is the theory and demonstration lead by the instructor, while part two is the hands-on portion for participants.TOOLS REQUIRED: Haircutting clips, cutting combs, hair dryer with diffuser, scissors, spray bottle, cutting combs, flat brush or 9-row brush (Denman or Mason Pearson), flat iron, notebook, pen and pencilAN points: 900

CREATIVE PLACEMENTWITH KIMBERLY LOOMIS Monday, July 22 Julia James Salon, Bethel Park, PA10:00am to 12:00pm Demo Only $5010:00am to 4:00pm Demo/Workshop $150/$225*

Creative genius is a lifestyle... are you ready to take your creativity with Staino to the next level? OUTCOMES• build your repertoire of in-salon colour services• discover the intensity of Staino• new colour techniques ready for the salon floorTOOLS REQUIRED: Combs, Brushes, Color bowls/brushes/gloves, sectioning clips, curling/flat iron, hair dryer water bottle, towelMannequin recommendation: Hair Art Olivia – light blonde 15”*$150 demo/workshop to include lunch, attendee provides their required mannequin. $225 demo/workshop to include lunch, AOB will provide required mannequin for attendeeAN Points: Demo: 50AN Points: Demo/Workshop no mannequin: 200AN Points: Demo/Workshop with mannequin: 300

THE INSTITUTE OF SALON BUSINESS Sunday, August 18 Monday, August 19 Tuesday, August 20The Gallery, Reading, PA10:00am to 5:00pm$1200 per person*

Art of Business is proud to introduce to you the most comprehensive salon management program in its history. Learn all aspects of leading a successful salon and be given the real-world tools that it takes to unleash your potential as an owner. It’s time to look at your business differently and realize that your results up to this point might reflect the way you run your business. Sometimes it is not a manner of trying harder, rather having a better plan and system in place. The Institute will give you this valuable information so that you can truly get better results.*$1,200 per person - $300 additional person from same salon

BARBERING 201 - FADE AWAY THE FEARWITH ANDY MENDOZASunday, August 25 The Gallery, Reading, PA Monday, August 26 Coterie 17, Robbinsville Twp, NJ10:00am to 12:00pm Demo Only $5010:00am to 4:00pm Demo/Workshop $225/$285*

Experience the disciplines of classic barbering to achieve modern styles. This program takes the fear out of barbering by streamlining techniques and teaching in an engaging, easy to follow format. Recommended for barbers and stylists who already know the basics and are looking to expand their skills in fading, tapering, blending and razor techniques. TOOLS REQUIRED: Clippers, trimmers, foil shaver, barber combsMannequin recommendation: Pivot Point Cole 8”*$225 demo/workshop to include lunch, attendee provides their required mannequin. $285 demo/workshop to include lunch, AOB will provide required mannequin for attendeeAN Points: Demo: 50AN Points: Demo/Workshop no mannequin: 340AN Points: Demo/Workshop with mannequin: 400

DAVINES AMBASSADOR PROGRAM Sunday, September 8 The Gallery, Reading, PAMonday, September 9 The B Hive Organic Salon, Hillsdale, NJSunday, December 1 The Gallery, Reading, PAMonday, December 2 The B Hive Organic Salon, Hillsdale, NJ10:00am to 1:00pmWHO IS A DAVINES AMBASSADOR:• Dedicated Davines Stylist• Attends quarterly workshops• Shares information with salon teamBy having an Ambassador in your salon, you will receive updated information and inspiration for the entire team. TO REGISTER PLEASE CONTACT YOUR SALON BUSINESS SPECIALIST.

EUFORA SALON SPECIALIST UPDATEMonday, September 9 The Gallery, Reading, PAMonday, September 9 Lisa Marie Salon, Pittsburgh, PAMonday, September 9 Core Salon, Randolph, NJMonday, October 21 The Gallery, Reading, PAMonday, October 21 Lisa Marie Salon, Pittsburgh, PAMonday, October 21 Core Salon, Randolph, NJMonday, December 2 The Gallery, Reading, PAMonday, December 2 Lisa Marie Salon, Pittsburgh, PAMonday, December 2 Core Salon, Randolph, NJ10:00am to 1:00pm UpdateDesigned for dedicated salon professionals committed to their success, as well as, the success of their salon. Elite Team Members will be appointed as liaison in their salon and will assist with everything Eufora. They can assist owners in the implementation of Eufora’s Eight Essential Steps to Financial Success, as well as working with their Salon Business Specialist. They will help implement Eufora promotions, new product launches and in-salon merchandising.TO REGISTER PLEASE CONTACT YOUR SALON BUSINESS SPECIALIST.

UNITE LONG HAIRDRESSING WORKSHOP WITH KRISTINA FRANCISQUINIMonday, September 9 Julia James Salon, Bethel Park, PAMonday, September 16 Core Salon, Randolph, NJMonday, November 11 The Gallery, Reading, PA10:00am to 1:00pm Workshop$125/$165 per person*

A class designed for any level of stylist to perfect his or her skills by revisiting the classic techniques of long hair. Prep with the appropriate products, and master usage of hot tools to create and manipulate the hair into different finishes and up-styles. A thorough hands-on workshop to achieve total confidence in the art of dressing long hair. TOOLS REQUIRED: Combs, brushes; round and denman, flat Iron, crimper, hair dryer, hair clips, curling irons, bobby pins, elastics, soft bristle styling brushMannequin Recommendation: Hair Art Sue 18”*$125 workshop attendee provides their required mannequin. $165 workshop AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 190AN Points: Workshop with mannequin: 240

UNITE SHORT HAIR CUTTING WORKSHOP WITH KRISTINA FRANCISQUINI Monday, September 9 Julia James Salon, Bethel Park, PAMonday, September 16 Core Salon, Randolph, NJMonday, November 11 The Gallery, Reading, PA2:00pm to 5:00pm Workshop$125/$165 per person*Experience UNITE’s approach to fundamental cutting techniques, and apply a modern perspective to precision cutting and finishing. An ideal class for any level of stylist wanting to revisit and refresh fundamental short hair cutting techniques.TOOLS REQUIRED: Scissors, razor, combs, round brush, denman brush, hair dryer, hair clips, pen/notebookMannequin Recommendation: Hair Art Sue 18”*$125 workshop attendee provides their required mannequin. $165 workshop AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 190AN Points: Workshop with mannequin: 240

$200 combo/full day price - no mannequin$250 combo/full day price - with mannequinAN Points (combo/full day): 300 no mannequinAN Points (combo/full day): 350 with mannequin

10 July/August 2019

GEM - BALAYAGE WORKSHOP WITH MEG ENGLISH Monday, September 16 Julia James Salon, Bethel Park, PAMonday, October 7 Stylist Society, Philadelphia, PAMonday, November 11 Core Salon, Randolph, NJMonday, November 25 Pure Joy Salon & Day Spa, Manheim, PA10:00am to 4:00pm$225/$265 per person*

Whether you are looking for a new service, expand your Balayage skill or just looking to stay current in the ever-evolving industry of hair color, this course is the perfect start to advance your skills as a colorist. This is an intro course to the Art of Balayage, starting with the theory to the craft, walking you through a live demo in a “See then Do” hands-on demonstration, showcasing two techniques for the perfect Balayage application. You will learn techniques to include instruction on product selection, proper mixing and timing as well as placement and application techniques that can be used on any client to achieve a beautiful highlighted look in minimal appointment time.TOOLS REQUIRED: Color apron, tail comb, 6 coloring sectioning clips, 6 setting clips, hair dryer, styling toolsMannequin Recommendations: Pivot Point Erika 12”*$225 includes lunch, attendee provides their required mannequin. $265 includes lunch, AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 340AN Points: Workshop with mannequin: 400

CREATING PARTNERSHIPS A SEMINAR FOR SALON OWNERSMonday, September 16 The Gallery, Reading, PA10:00am to 3:30pm$95 per person*Spend the most important day of your business life with an attorney, CEO, Howard Hafetz and President, Josh Hafetz.Begin thinking of your business as “The Firm,” just like lawyers, doctors, and accountants approach their business. A firm relates to an association of professionals working together. People can relate to having “partnerships within a firm.” This model can create sustainable growth for the long-term as well as provide an exit strategy for owners.*Includes lunchAN Points: 95

EXPRESS UPSTYLING WITH KIMBERLY LOOMISSunday, September 22 The Gallery, Reading, PAMonday, September 23 Core Salon, Randolph, NJAM Workshop: 10:00am to 1:00pm PM Workshop: 2:00pm to 5:00pm$100/$175 per person*

For all the hair go-getters out there... this one’s for you. Flaunt your skills, and let your hands, products and the hair do the talking.OUTCOMES:• constructing fresh ‘fast looks’ that can be completed in <20 minutes• trend: how to incorporate the latest accessories - florals, gems, ribbons etc.• advanced but uncomplicated techniques to create directional upstyles including

bridal hair• breakdown structure and setting to work with polished finishes and texture • essential understanding on braiding techniques, rolls, sleek ponytails and

faux bobsTOOLS REQUIRED: Assortment of hairpins/grips all sizes, hair dryer, brushes, combs, clips, curling/flat irons, hair elastics, water bottleMannequin Recommendation: Hair Art Sue 18”*$100 workshop, attendee provides their required mannequin. $175 workshop, AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 150AN Points: Workshop with mannequin: 250

DAVINES MODERN LAYERED LONG SHAG HAIRCUTTING WORKSHOP

WITH JENNI NGUYENMonday September 23 The Gallery, Reading, PA Monday, October 21 Julia James Salon, Bethel Park, PAMonday November 4 Stylist Society, Philadelphia, PAAM Workshop: 10:00am to 1:00pm $125/$165 per person*

This will be a is fun and intense hands-on workshop, during the class you will be expertly guided through a step-by-step hands-on Layered Long Shag cutting experienceTOOLS REQUIRED: Cutting comb (Y.S. Park 339 suggested), sectioning clips, water spray bottle, hair dryer, Denman or Vess nylon brush, blow dryer.Mannequin Recommendations: Hair Art Chantel 16”*$125 workshop attendee provides their required mannequin. $165 workshop AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 190AN Points: Workshop with mannequin: 240

DAVINES CROPPED PIXIE WITH DISCONNECTION HAIRCUTTING WORKSHOPWITH JENNI NGUYENMonday September 23 The Gallery, Reading, PA Monday, October 21 Julia James Salon, Bethel Park, PAMonday November 4 Stylist Society, Philadelphia, PAPM Workshop: 2:00pm to 5:00pm $125/$165 per person*This will be a is fun and intense hands-on workshop, during the class you will be expertly guided through a step-by-step hands-on Cropped Pixie with disconnection cutting experience.TOOLS REQUIRED: Cutting comb (Y.S. Park 339 suggested), sectioning clips, water spray bottle, hair dryer, Denman or Vess nylon brush, blow dryer.Mannequin Recommendations: Hair Art Chantel 16”*$125 workshop attendee provides their required mannequin. $165 workshop AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 190AN Points: Workshop with mannequin: 240

$200 combo/full day price - no mannequin$250 combo/full day price - with mannequinAN Points (combo/full day): 300 no mannequinAN Points (combo/full day): 350 with mannequin

STUDENT DAY CUTTING CLASS WITH MAURICESESSION 1Tuesday September 24 The Gallery, Reading, PA10:00am to 1:00pm One Length Blunt Cut2:00pm to 5:00pm Layered Blunt Cut

SESSION 2Tuesday October 22 The Gallery, Reading, PA10:00am to 1:00pm Shoulder Length Cut2:00pm to 5:00pm Bob CutSESSION 3Tuesday November 19 The Gallery, Reading, PA10:00am to 1:00pm Layered Bob Cut2:00pm to 5:00pm Short Cut$300 per person**$300 per 6 class Session - 1 mannequin for all series not included in priceAN Points: 6 class sessions: 450

HALO PRO EXTENSIONS CERTIFICATIONSunday, October 6 Julia James Salon, Bethel Park, PAMonday, October 21 Stylist Society, Philadelphia, PAMonday, November 18 The Gallery, Reading, PA10:00am to 1:00pm$75 per person*Tape-In Extension Certification class from Halo Pro Experts. You will learn the following:1. Hands–on training2. Installing, blending & removal3. Pricing your extension services4. Consultation practicesCLASS INCLUDES: Placement guide, tape remover, replacement tabs, comb, sectioning clips, tape-in extension specialist certificate*Purchase the $150.00 starter kit and receive a complimentary ticketAN points: 115



THE ART & SCIENCE OF COACHINGWITH JAY WILLIAMSMonday, October 7 TBD, New York, NY9:30am to 1:30pm$120 per person • $99 early bird

You’ve addressed your products, process but not your people which is your greatest assets (or liability). They are your brand ambassadors. You need to maximize their potential...after all as a leader that’s your job. You’ve tried everything: Being a Consultant, Being A Mentor and even being a Counselor (not by choice). You run out of ideas... We have one for you! Be a coach!This is a hands-on workshop that will give you the thinking, skills and behavior that get your people to be self aware, self accountable and self motivated. Imagine a conversation where your people do all of the thinking and problem solving. Imagine conversations that are shorter, more productive and more energizing! AN Points: 180

SOCIAL MEDIA WORKSHOP FOR SALON OWNERS & MANAGERS

WITH RUSS COTESunday, October 6 The Gallery, Reading, PA10:00am to 3:00pm$250 per person*

This social media course tailored specifically for salons will provide in-depth information on developing their unique brand aesthetic on social media and cover specific best practices for producing content (product, hair and sustainability). Attendees will also receive a general advanced training on using social media to maximize the salons reach and engagement, including basic social media advertising best practices. They will get a bird’s eye view of how and why their entire digital media presence can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google.TOOLS REQUIRED: Smart phone, tablet and or laptop*Includes lunchAN Points: 375

MARKETING/ADVERTISING MASTER WORKSHOP FOR SALON OWNERS & MANAGERSWITH RUSS COTEMonday, October 7 The Gallery, Reading, PA10:00am to 3:00pm$250 per person*This class picks up where Social Media Workshops leaves off. This class assumes the attendee has created their facebook business manager, installed their facebook tracking pixel, connected their business Instagram account, created their first custom and look alike audiences and are prepared to engage in a hands-on workshop exploring and creating all forms of Facebook/Instagram advertising campaigns. Requirements: Must have attended Social Media WorkshopTOOLS REQUIRED: Smart phone, tablet and or laptop*Includes lunchAN Points: 375

RAZOR WERKE CUTTING WORKSHOP WITH DAVINESMonday October 7 Core Salon, Randolph, NJAM Workshop: 9:00am to 12:30pmPM Workshop: 1:30pm to 5:00pm$165/$195 per person*Learn and become comfortable cutting hair with a razor without damaging the cuticle. The attendees will become comfortable with utilizing the razor through multiply haircuts which may include; long layer haircut, square one-length bob with graduation, disconnected angled bob, and a crop cut demo. The focus will be on the fundamentals and technique of razor cutting in conjunction with keeping the composition of the hair intact.TOOLS REQUIRED: Fine tooth comb, 6 sectioning clips, water bottle, razor handle or straight razor with extra blades*$165 workshop attendee provides their required mannequin $195 workshop AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 250AN Points: Workshop with mannequin: 300

THE ARTISTRY OF EUFORA COLOR WORKSHOP

WITH LISA WARRENSunday October 20 The Gallery, Reading, PAMonday October 21 Coterie 17, Robbinsville, NJ10:00am to 4:30pm$225/$265 per person*

Join Eufora National Trainer, Lisa Warren, as she takes you on an artistic journey through the world of EuforaColor! This class illustrates the impact and importance of color in achieving the “total look” you design for your guests every day, behind the chair. You’ll learn advanced formulation and placement techniques that will expand your creative freedom, allowing you to design a personalized look for every guest. For guests that want something more creative and on-trend, you’ll learn how to formulate custom blends using EuforaColor Artisan Shades.TOOLS REQUIRED: Combs (including foiling combs), clips, gloves, protective apron and spray bottleMannequin recommendation: Hair Art Olivia – light blonde 15”*$225 includes lunch, attendee provides their required mannequin $265 includes lunch, AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 340AN Points: Workshop with mannequin: 400

CUT A LONG STORY SHORT & CREATIVE PLACEMENT

WITH KIMBERLY LOOMISMonday, September 16 Stylist Society, Philadelphia, PAMonday, November 11 Julia James Salon, Bethel Park, PAAM Workshop: 10:00am to 1:00pmPM Workshop: 2:00pm to 5:00pm$100/$175 per person*

Learn how to perfect classical shapes with soft textured finishes. creative genius is a lifestyle... are you ready to take your creativity with staino to the next level?OUTCOMES:• hands-on male & female cutting • creative inspiration based on classic mid-long shapes• graduation, layering, texturizing, strong and soft fringes, alternate finishes• discover the intensity of staino• new colour techniques ready for the salon floorTOOLS REQUIRED: Scissor, texturizing shears, hair dryer, brush, comb, sectioning clips, water bottle, color bowls/brushes/glovesMannequin recommendation: Hair Art Olivia – light blonde 15”*$100 workshop, attendee provides their required mannequin. $175 workshop, AOB will provide required mannequin for attendeeAN Points: Workshop no mannequin: 150AN Points: Workshop with mannequin: 250

ART OF BUSINESS EDUCATION

ETHOSe•thos / eTHäs /

refers to the morals, values and beliefs of a person or culture. ETHOS is at the heart of what drives us and gives us purpose

and meaning in the workplace.

Celebrate your craft by learning from three extraordinary artists, each covering different competencies to propel your success.

Topics covered in this amazing day of education will include razor cutting, curly hair, social media and business inspiration.

Janine Jarman Geno Stampora Matt Beck

The Gallery345 Morgantown Road, Reading, PA 19611

9:30am to 4:30pm

Early Bird Investment: $145Regular Cost: $175

SAVE THE DATE!Monday, October 14

12 July/August 2019

DATE EVENT LOCATION PRICE AN POINTS TYPE

Jul 14-15 ..............EduX Foundations of Cutting ...................................................................Philadelphia, PA ...........................$600 ............................900 .............................Workshop Jul 22 ...................Evo Creative Placement ...............................................................................Bethel Park, PA ............................$50 ...............................50.................................Demo Jul 22 ...................Evo Creative Placement ...............................................................................Bethel Park, PA ............................$150/$225* ...............200/300* .................Workshop Aug 18-20 ..........The Institute of Salon Business .................................................................Reading, PA ...................................$1200 Aug 25-26 .........EduX Foundations of Cutting ...................................................................Reading, PA ...................................$600 ............................900 .............................Workshop Aug 25 ................BabylissPro Barbering 201 ..........................................................................Reading, PA ...................................$50 ...............................50.................................Demo Aug 25 ................BabylissPro Barbering 201 ..........................................................................Reading, PA ...................................$225/$285*...............340/400* .................Workshop Aug 26 ................BabylissPro Barbering 201 ..........................................................................Robbinsville, NJ ...........................$50 ...............................50.................................Demo Aug 26 ................BabylissPro Barbering 201 ..........................................................................Robbinsville, NJ ...........................$225/$285*...............340/400* .................Workshop Sept 9 ..................Unite Long Hairdressing...............................................................................Bethel Park, PA ............................$125/$165* .................190/240* ...................Workshop Sept 9 ..................Unite Short Hair Cutting ..............................................................................Bethel Park, PA ............................$125/$165* .................190/240* ...................Workshop Sept 9 ..................Unite Long Hairdressing/Short Hair Cutting Combo .....................Bethel Park, PA ............................$200/$250* .............300/350* .................Workshop Sept 16 ................GEM Balayage Workshop ............................................................................Bethel Park, PA ............................$225/$265* ..............340/400* .................Workshop Sept 16 ................AOB Creating Partnerships ........................................................................Reading, PA ...................................$95 ...............................95 .................................SeminarSept 16 ................Unite Long Hairdressing...............................................................................Randolph, NJ ................................$125/$165* .................190/240* ...................Workshop Sept 16 ................Unite Short Hair Cutting ..............................................................................Randolph, NJ ................................$125/$165* .................190/240* ...................Workshop Sept 16 ................Unite Long Hairdressing/Short Hair Cutting Combo .....................Randolph, NJ ................................$200/$250* .............300/350* .................Workshop Sept 16 ................Cut A Long Story Short & Creative Placement AM ........................Philadelphia, PA ...........................$100/$175* ................150/250* ...................Workshop Sept 16 ................Cut A Long Story Short & Creative Placement PM .........................Philadelphia, PA ...........................$100/$175* ................150/250* ...................Workshop Sept 22 ...............Evo Express Upstyle AM ..............................................................................Reading, PA ...................................$100/$175* ................150/250* ...................Workshop Sept 22 ...............Evo Express Upstyle PM ..............................................................................Reading, PA ...................................$100/$175* ................150/250* ...................Workshop Sept 23 ...............Evo Express Upstyle AM ..............................................................................Randolph, NJ ................................$100/$175* ................150/250* ...................Workshop Sept 23 ...............Evo Express Upstyle PM ..............................................................................Randolph, NJ ................................$100/$175* ................150/250* ...................Workshop Sept 23 ...............Davines Modern Layered Long Shag Haircutting ............................Reading, PA ...................................$125/$165* .................190/240* ...................Workshop Sept 23 ...............Davines Cropped Pixie with Disconnection Haircutting ...............Reading, PA ...................................$125/$165* .................190/240* ...................Workshop Sept 23 ...............Davines Long Shag/Cropped Pixie Combo ........................................Reading, PA ...................................$200/$250* .............300/350* .................Workshop Oct 6 ....................Halo Certification ............................................................................................Bethel Park, PA ............................$75 ................................115 .................................CertificationOct 6 ....................Social Media Workshop with Russ Cote ...............................................Reading, PA ...................................$250.............................375 ...............................WorkshopOct 7 ....................GEM Balayage Workshop ............................................................................Philadelphia, PA ...........................$225/$265* ..............340/400* .................WorkshopOct 7 ....................Marketing/Advertising Master Workshop with Russ Cote ...........Reading, PA ...................................$250.............................375 ...............................Workshop Oct 7 ....................The Art & Science of Coaching with Jay Williams...........................New York, NY ................................$120 ..............................180 ...............................Workshop Oct 7 ....................Davines Razor Werke Cutting AM ...........................................................Randolph, NJ ................................$165/$195* ................250/300* .................Workshop Oct 7 ....................Davines Razor Werke Cutting PM ...........................................................Randolph, NJ ................................$165/$195* ................250/300* .................WorkshopOct 20 .................Eufora Artistry of Eufora Color .................................................................Reading, PA ...................................$225/$265* ..............340/400* .................Workshop Oct 21 ..................Eufora Artistry of Eufora Color .................................................................Robbinsville, NJ ...........................$225/$265* ..............340/400* .................Workshop Oct 21 ..................Davines Modern Layered Long Shag Haircutting ............................Bethel Park, PA ............................$125/$165* .................190/240* ...................Workshop Oct 21 ..................Davines Cropped Pixie with Disconnection Haircutting ...............Bethel Park, PA ............................$125/$165* .................190/240* ...................Workshop Oct 21 ..................Davines Long Shag/Cropped Pixie Combo ........................................Bethel Park, PA ............................$200/$250* .............300/350* .................Workshop Oct 21 ..................Halo Certification ............................................................................................Philadelphia, PA ...........................$75 ................................115 .................................Certification Nov 4 ...................Davines Modern Layered Long Shag Haircutting ............................Philadelphia, PA ...........................$125/$165* .................190/240* ...................Workshop Nov 4 ...................Davines Cropped Pixie with Disconnection Haircutting ...............Philadelphia, PA ...........................$125/$165* .................190/240* ...................Workshop Nov 4 ...................Davines Long Shag/Cropped Pixie Combo ........................................Philadelphia, PA ...........................$200/$250* .............300/350* .................Workshop Nov 11 ...................Unite Long Hairdressing...............................................................................Reading, PA ...................................$125/$165* .................190/240* ...................Workshop Nov 11 ...................Unite Short Hair Cutting ..............................................................................Reading, PA ...................................$125/$165* .................190/240* ...................Workshop Nov 11 ...................Unite Long Hairdressing/Short Hair Cutting Combo .....................Reading, PA ...................................$200/$250* .............300/350* .................Workshop Nov 11 ...................GEM Balayage Workshop ............................................................................Randolph, NJ ................................$225/$265* ..............340/400* .................Workshop Nov 11 ...................Cut A Long Story Short & Creative Placement AM ........................Bethel Park, PA ............................$100/$175* ................150/250* ...................Workshop Nov 11 ...................Cut A Long Story Short & Creative Placement PM .........................Bethel Park, PA ............................$100/$175* ................150/250* ...................Workshop Nov 18..................Halo Certification ............................................................................................Reading, PA ...................................$75 ................................115 .................................Certification Nov 25.................GEM Balayage Workshop ............................................................................Manheim, PA .................................$225/$265* ..............340/400* .................Workshop

*See class listings on pages 10-12 for more info.

ART OF BUSINESS

EDUCATION AT A GLANCEMODEL: DAVINES



NO VAPOR. NO FUMES. NO NEED FOR MASKS DURING TREATMENT.

PROFESSIONAL KITFor a very special price…This new professional kit is Cezanne’s new starter box with each of our core in-salon smoothing treatments. This box also includes a liter of Clarifying Shampoo to insure perfect results. The extra bonus is the bottle of our miracle restorative protectant, which is one of our secret weapons to get the best results!

INCLUDES1 Classic Long Lasting Keratin Smoothing Treatment 10 oz.1 Instant Keratin Smoothing Treatment 10 oz.1 Ultimate Blonde Keratin Smoothing Treatment 10 oz.1 Clarifying Shampoo 33.8 oz.1 Leave-in Perfector Spray 4 oz.CEZMPPROBOXSAVE 33%

SAVE 33%

Cezanne is available in PA, NJ, DE and NY

AFTER CARE OPENER PURCHASE2 Perfect Moisture Shampoo 8.5 oz.2 Perfect Moisture Conditioner 8.5 oz.1 Ultimate Blonde Shampoo 8.5 oz.1 Ultimate Blonde Conditioner 8.5 oz.2 Dry Shampoo 5 oz.2 Root Blast 8.5 oz.2 Working Hairspray 8.5 oz.2 Leave-In Perfector Spray 4 oz.2 Reboot Keratin Restorative Treatment 5.1 oz. 2 Perfect Blowout and Smoothing Crème 3.4 oz.

RECEIVE FREE1 Dry Shampoo 5 oz.1 Root Blast 8.5 oz.1 Working Hairspray 8.5 oz.1 Leave-In Perfector Spray 4 oz.1 Perfect Blowout and Smoothing Crème 3.4 oz.CEZAAAFTRPRMSAVE 21%

SAVE 21%

PURCHASE BOTH DEALS AND RECEIVE A FREE USMOOTH APPLIANCE OF YOUR CHOICE!

14 July/August 2019

SMOOTH HAIR WITH A BONUSPURCHASE1 Keratin Smoothing Treatment 10 oz.1 Clarifying Shampoo 10 oz.

RECEIVE FREE1 Leave-In Perfector Spray 4 oz.1 Reboot Keratin Restorative Treatment 5.1 oz.

CHOOSE FROM SALE VALUECEZAACL10PRM Classic ............. CEZAAEX10PRM Express ........... CEZAAUB10PRM Ultimate .......... CEZAAIK10PRM Instant .............

REBOOT KERATIN RESTORATIVE TREATMENTPURCHASE4 Reboot Keratin Restorative

Treatment 5.1 oz.

RECEIVE FREE2 Reboot Keratin Restorative

Treatment 5.1 oz.CEZAA42RBPRMSAVE 33%

SAVE 33%

SAVE UP TO 28%

Cezanne is available in PA, NJ, DE and NY



START A SUMMER HAIR CARE ROUTINE WITH OUR FAVORITE PRODUCTS FROM ART OF BUSINESS

air doesn’t have to be a hassle during the warmer months. We have the best shampoo for your beach holiday and some

product recommendations on how to get beachy waves without the frizz. Read the advice from our team at Art of Business to get started on summer hair care!

Shop all of our favorite products—

log in or register on Art of Business or contact your

Salon Business Specialist.

Tiffany MarcovskySalon Business Specialist

Favorite Product:Eufora Beautifying Elixirs Moisture Intense Shampoo and Conditioner

Why? It makes my hair so silky smooth and helps keep the color vibrant between visits.

Who would it be good for? It’s good for all color treated hair or damaged hair.

Nicole SherrySalon Business Specialist

Favorite Product:Cezanne Express Keratin Smoothing

Treatment

Why? I absolutely love how it makes my hair healthier and frizz-free. It also takes half the amount of time than the Classic Treatment.

Who would it be good for? Anyone! It’s perfect for all kinds of hair texture. It makes the hair stronger, smoother, more manageable, and flawlessly gorgeous.

Tricia GalantiSalon Business Specialist

Favorite Product: evo Water Killer

Why? It gives my fine hair body without making it feel dirty! I finally can skip a day of shampooing without being self-conscious all day that my hair looks dirty or super flat, and it smells nice and fresh too!

Who would it be good for? It would be good for anyone who wants some texture without feeling as if their hair is dry or dirty. Also, anyone who does not want to shampoo their hair every day but still wants a freshly styled look would love this.

Lauren BattagliaSalon Business Specialist

Favorite Product:UNITE BEACH Day

Why? Summer’s here! UNITE Beach Day is that quick grab-and-go product—spray in wet or dry hair to get that beachy wave with excellent texture. It has UV protectants to get your hair through a nice and sunny day! Make sure you have this staple product in your beach bag!

Who would it be good for? On-the-go clients who want a natural curl with texture.

Janet DunkelbergerSalon Business Specialist / Internal Sales Manager

Favorite Product:Oi All In One Milk

Why? This antioxidant-rich spray contains Beta Carotene and protection from hot tools and UV. Adds shine, detangles, and controls my frizz ALL day.

Who would it be good for? Anyone can use this product.

HOur Art of Business team recommends products

for taming frizzy hair, getting that “after beach” look, and caring for color during the summer.

16 July/August 2019

FREESTYLE DECOGUM-BASED BALAYAGE LIGHTENERIdeal for free-hand techniques; with its compact texture, Freestyle Deco lightener will not drip, swell, or bleed. Unlike clay-based lighteners, with its innovative gum base, Freestyle Deco forms a permeable “skin” rather than a hard shell, thus allowing for up to 6 levels of lift in open air. Freestyle Deco does not crumble, maintaining a clean, comfortable service for both the client and the salon.EBXAA2BLCPRM SAVE

20%

FROM THE MAKERS OF

Eslabondexx Bleach lightens while at the same time protects and

reconstructs. It safely allows several consecutive bleaches in one day*,

always keeping hair protected. Remember to finish the service

using Eslabondexx Amplifier post treatment.

*Done on healthy hair; up to 3 bleachings; before performing several consecutive bleaches, carefully

evaluate any treatments that have been previously done.

SUMMER BLEACH KIT INCLUDES1 Bleach 500g 1 Activators 20 Vol. 33.8 oz. 1 Activators 30 Vol. 33.8 oz. 1 Activators 40 Vol. 33.8 oz. 1 Amplifier 33.8 oz.EBXAABLCHPRM

FINIPILBUY 2, GET 1 FREE!

YOUR ALL-IN-ONE SKIN-CARE PRODUCT!

finipil is a patented, FDA-registered antiseptic cream that kills 99.999% of bacteria. It cools and soothes

the skin all while helping to protect hair follicles from infection, irritation and ingrown hairs!

finipil is a sanitizer and moisturizer with endless uses! finipil cleans and moisturizes with no clogging.

Originally created for use between Nufree hair-removal treatments, it is also perfect for use after waxing

services, threading and electric hair removal.But that’s just the beginning - with more than 101 uses, it’s no wonder customers call it a “’must have” lotion!

FINIPIL PRO/ELEC 8 OZ.For professional use immediately after Nufree treatments.

BUY 2, GET 1 FREE!NUFAA21F8PRM

FINIPIL LAIT 50 FOUR PACKS (1.5 oz. each)For daily use by the client to protect their skin in-between treatments.

BUY 2, GET 1 FREE!NUFAA21L5PRM

FINIPIL PRO/ELEC 2.5 OZ.BUY 2, GET 1 FREE!NUFAA21F2PRM



EVO is available in NJ, PA and DE.

MAJOR STAINBUY36 staino intense direct dye 120ml (any color)16 fab pro repair conditioner base 200ml 1 fab pro repair conditioner base 1L

RECEIVE FREE12 staino intense direct dye 120ml (any color)8 fab pro repair conditioner base 200ml 1 staino swatch fan1 fab pro salon guide2 staino launch brochure1 staino display card

EVPAAMJSTDLSAVE 29%

LEAVE YOUR MARK LEAVE YOUR MARK LEAVE YOUR MARK LEAVE YOUR MARK

vegan / cruelty free / made without sulfates, parabens or gluten

evohair.com

a colour palette of 10 super-bright, intense direct dyes and a clear.

staino is fully intermixable for customised, long-lasting colour and shine.

INTENSE DIRECT DYEan intense semi-permanent hair colour containing a high concentration of pigment and nourishing ingredients, for super-bright, long-lasting colour and shine.

Talking Headz in Philadelphia, PALauren Elizabeth @GothLauren

V’va Salon, Little Falls, NJJessica @littlejessicag

The Hair Room JC in Jersey City, NJColie Vazquez @colievazquez

The Hair Room JC in Jersey City, NJSibel Koyas @sibelkoyashair

18 July/August 2019

EVO is available in NJ, PA and DE.

KILLER HAZEBUY1 haze styling

powder 50ml

GET FREE1 water killer dry

shampoo 50mlEVOHNWKHADUO

500ML BUDDIESspecial rates with complete package; twin share...UPSIZEshampoo & conditionerfrom 300ml to 500ml pack

CHOOSE FROMEVOAAREPRDUO repair - love is in the hair EVOAACALMDUO hydrate - dry follicles unite EVOAANORMDUO style - great sculptures don’t use tofu

EVOAASMTHDUO smooth - tame the strayswhile supplies last

UP, UP AND AWAYBUY12 travel-size products in dozens1 evo travel display stand panel

GET FREE6 300ml the therapist hydrating shampoo 6 300ml the therapist hydrating conditioner 1 evo travel display stand panel1 evo travel display stand base

EVOAAUPFDPRM Free Goods

12 EACH TRAVEL SIZESEVOSHHYDR01Z the therapist hydrating shampoo 30mlEVOCOHYDR01Z the therapist hydrating conditioner 30mlEVOCOHMSK01Z the great hydrator moisture mask 30mlEVOSHREPR01Z ritual salvation repairing shampoo 30mlEVOCOHMSK01Z ritual salvation repairing conditioner 30mlEVOCOMANEZ mane attention protein treatment 30mlEVOSLCSTR0 crop strutters construction cream 15gEVOSLCCTR0 cassius styling clay 15gEVOSASDTR0 salty dog salt spray 50mlEVOSAHCTR0 happy campers wearable treatment 50mlEVOSHWKDS0 water killer dry shampoo 50mlEVOAASBNG0 shebang-a-bang dry spray wax 50ml

CHEAPER BY THE DOZENBUY12 fabuloso intensifying

conditioners 220ml

GET FREE24 fabuloso intensifying

conditioners 30ml

CHOOSE FROM platinum blondelight beigecaramelcopperpurple redmahoganychestnutcool brown

EVFAADOZNPRM Free GoodsNOTE: FREE GOODS IS 3 OF EACH TRAVEL COLOR, NOT MIX AND MATCH

FREE

FREE



Eufora is available in NJ, PA and DE.

SUN SALVATIONSummer sun and travel can drain vital nutrients and moisture from skin and hair. Sun Salvation is designed to address warm weather beauty challenges with cleansing, conditioning, reparative and moisturizing solutions that will last.

PURCHASE5 Soothing Hair And Body Cleanse 8.45 oz. 5 Soothing Conditioner 8.45 oz.5 Moisture Mist For Hair And Body 6.8 oz. 5 Soothing Body Moisturizer 6 oz.5 Leave-In Repair Treatment 6.8 oz.

RECEIVE FREE24 Leave-In Repair Treatment 1 oz.1 Bonus Tester of each product (retail size) 1 Bonus Tester of Soothing Body Moisturizer 16.9 oz.1 Consumer Display Card 5 pk.1 Promotional Sign

EUFAASUNSPPK

BEAUTY ROADIEFor those summer road rebels, we’re offering this seasonal, “beauty roadie” cosmetic bag* packed with hair and skin care to keep anyone camera ready for those all-important selfies.

PURCHASE6 Soothing Hair and Body Cleanse 1.7 oz.6 Soothing Conditioner 1.7 oz.6 Moisture Mist for Hair and Body 1 oz.6 Soothing Body Moisturizer 1 oz.6 Sculpture 1.7 oz.

RECEIVE FREE6 Beauty Roadie Cosmetic Bag1 Promotional Sign

EUFAAROADPPK*Available while supplies last

PERFECT CURL ACTIVATORNEW SIZE! 6.8 OZ.Dual-purpose wet and dry formula for ultimate thermal protection and frizz-free curl retention. Leaves hair soft, touchable and shiny. Revitalizes second day lifeless curls. Rice and Keratin Amino Acids for strength, conditioning and hydration.Abyssinian Oil enhances movability, shine and strength to enhance texture and curl.ECCSAACTV6.8

NEW! STARTER KITGift boxed with a retail friendly price point, this is the perfect way to get your guys introduced to HERO for Men. The practicality of price, package, and performance are a winning combination for summertime or anytime.

PURCHASE4 Starter Kits for

Fine & Thinning Hair

RECEIVE FREE1 Shelf Talker1 Hero Brand Book

EACH KIT INCLUDES1 Complete Shampoo 2 oz.1 Revitalizing Treatment 2 oz.1 Scalp Rescue 1 oz.1 Molding Paste .25 oz.EFMAASTRTPPK

SUMMER LIGHTENERWhy wait for the sun to do what you can create for guests in one appointment?Did you know that mixing EuforaColor Blue Bleaching Pods and Cream Lightener in equal quantities creates a creamy lightener that allows for easy mobility, resulting in full saturation? The combination of these two incredible lighteners boosts the power of Blue Bleaching Pods to easily lift 8 plus levels in one application. This blend is ideal for high lift at the base and effortless balayage techniques.

PURCHASE1 Aloelite Blue Bleaching Pods 10G/50pk. 2 Aloelite Cream Lightener 8.82 oz.

RECEIVE FREE1 Aloelite Cream Lightener 8.82 oz.1 Euforacolor Developer 20V 33.8 oz.1 Euforacolor Developer 40V 33.8 oz.4 Black Tint Brush

EUCAASMMRPPK

NEW! BLACK TINT BRUSHFeathered color application brush ideal for hand painting and base application between foils.

EUCSUTNBRBLK

SAVE 37%

SAVE 31%

SAVE 36%

20 July/August 2019

BOOSTAVolumizingBOOSTA Shampoo 10 oz. BOOSTA Conditioner 8 oz. FREE UNITE Shower BrushUNIMCJABSBAG

KNOT A CHANCEGet Healthy, Strong and Tangle-Free HairSave 25% on COMB/O Cleanse & Condition Packs + Get FREE Limited-Edition UNITE Shower Brush

SAVE 30% On 33.8 oz. Liter Sets

7SECONDSMoisturizing7SECONDS Shampoo 10 oz. 7SECONDS Conditioner 8 oz.FREE UNITE Shower Brush

UNIMCJA7SBAG

DOUBLE TAKE

SEALTHE DEAL

7SECONDSShampoo & Conditioner

UNIAA7SLTDUO

BOOSTAShampoo & Conditioner

UNIAABSLTDUO

LAZER StraightShampoo & Conditioner

UNIAALSLTDUO

BLONDA DailyShampoo & Conditioner

UNIAABLLTDUO

/// SAN DIEGO, CA /// SEPTEMBER 22-23, 2019

Tickets Available At

UNITEHAIR.COM

LAZER StraightSmoothingLAZER Straight Shampoo 10 oz. LAZER Straight Conditioner 8 oz. FREE UNITE Shower BrushUNIMCJALZBAG

BLONDAToningBLONDA Toning Shampoo 8 oz. BLONDA Daily Conditioner 8 oz. FREE UNITE Shower BrushUNIMCJABLBAG

PERFECT PAIR For Protection & ShineFREE 7SECONDS Detangler 2 oz. with Purchase of Full-Size U Oil.

UNIMCUOILDUO

OR

BUY 2 OF EACH COMB/O Packs& Get 12 U Oil .5 oz. Samples FREE

BUY 1 OF EACHDOUBLE TAKE Sets

& Get 12 U Oil .5 oz. Samples FREE

COMBO DEALUNIAACMBOPRM

LITER DEALUNIAADBTKPRM

Davines is available in NJ and PA.

With summer here and travel season in full swing, we are excited to announce our Essential Haircare Gift with Purchase promotion. With the purchase of any twelve retail-size shampoo* and conditioner duos, you will receive 12 complimentary eco-friendly pochettes made from 100% certified organic cotton. These multiuse and stylish pochettes are ideal for storing beauty essentials, holding your sunscreen at the beach, or whatever you may need. Each promotion also includes 1 retail shelf sign to help salons entice customers with the Gift with Purchase offer.

Everyone wants longevity after receiving a color service, and that includes brunettes. With this promotion, salons have the perfect opportunity to introduce Alchemic Chocolate to clients who may not already be familiar. With the purchase of a selection of Mask with Vibrachrom brown shades, you will receive an assortment of complimentary brunette color-maintenance tools and products, including brushes, bowls and Alchemic Chocolate sachets.

PURCHASE32 Choice of Mask with Vibrachrom Brown Shades

RECEIVE FREE4 Activator 900ml4 Alchemic Shampoo + Conditioner Sachet Kit Chocolate 12x12ml1 Shelf Communication- Includes 2 Pancartes2 Small Brushes2 Medium Brushes2 Large Brushes2 Color BowlsDMCAABRFGPRM Free GoodsSAVE 23%

BROWN SHADES ASSORTMENTCOOL BROWNSMASK WITH VIBRACHROM 2,11MASK WITH VIBRACHROM 5,11MASK WITH VIBRACHROM 4,14MASK WITH VIBRACHROM 5,14MASK WITH VIBRACHROM 6,14MASK WITH VIBRACHROM 5,15MASK WITH VIBRACHROM 6,15MASK WITH VIBRACHROM 2,21MASK WITH VIBRACHROM 6,71MASK WITH VIBRACHROM 5,73MASK WITH VIBRACHROM 6,73MASK WITH VIBRACHROM 4,18MASK WITH VIBRACHROM 3,81

WARM BROWNSMASK WITH VIBRACHROM 5,3MASK WITH VIBRACHROM 6,3MASK WITH VIBRACHROM 5,34MASK WITH VIBRACHROM 4,35MASK WITH VIBRACHROM 5,35MASK WITH VIBRACHROM 6,35MASK WITH VIBRACHROM 5,4MASK WITH VIBRACHROM 4,45MASK WITH VIBRACHROM 5,43

ESSENTIAL HAIRCARE GIFT WITH PURCHASE POCHETTE PROMOTION

PURCHASE12 Any Essential Haircare Shampoo 250ml*12 Any Essential Haircare

Conditioner 250ml

RECEIVE FREE12 GWP Pochette1 Retail Shelf SignDAVAAEHFGPRM Free Goods SAVE 25%*SOLU/ sea salt scrub cleanser not included

CARE FOR YOUR BRUNETTE: MASK WITH VIBRACHROM + ALCHEMIC PROMOTION

FREE

22 July/August 2019

Davines is available in NJ and PA.

ESSENTIAL HAIRCAREDAVSHMINULTR Minu ShampooDAVCOMINULTR Minu ConditionerDAVCOMMSKLTR Minu Hair MaskDAVSHNOUNLTR Nounou ShampooDAVCONOUNLTR Nounou ConditionerDAVCONMSKLTR Nounou Hair MaskDAVSHMOMOLTR Momo ShampooDAVCOMOMOLTR Momo ConditionerDAVSHDEDELTR Dede ShampooDAVCODEDELTR Dede ConditionerDAVSHLCRLLTR Love Curl ShampooDAVCOLCRLLTR Love Curl ConditionerDAVCOLCMALTR Love Curl MaskDAVSHSMOTLTR Love Smoothing ShampooDAVCOSMOTLTR Love Smoothing ConditionerDAVSHSOLULTR Solu ShampooDAVSHMELULTR Melu ShampooDAVCOMELULTR Melu ConditionerDAVSHVOLULTR Volu Shampoo

This summer we’re excited to introduce the OI Hair Butter to our popular OI assortment. In keeping with the line’s identity, its formula provides deep, beautifying nourishment. Enhanced with the anti-aging power of Roucou oil, it provides extraordinary shine and softness to the hair while helping to manage frizz. While the OI Hair Butter is particularly suitable for those with medium to thick hair, providing additional opportunities for in-salon treatments, it can also be implemented into a treatment for those with normal to fine hair, providing extra rich nourishment, pampering and manageability to the hair.

SMALL INTROPURCHASE6 OI Hair Butter 250ml DAVSCBUTR08Z

RECEIVE FREE1 OI Hair Butter 1000ml1 Spatula Kit 5 pc.1 Retail Shelf SignDAVAAOBTRPRM Free Goods SAVE 33%

LARGE INTROPURCHASE12 OI Hair Butter 250ml

RECEIVE FREE2 OI Hair Butter 1000ml1 OI Hair Butter Sachet Kit 12x12ml 1 Spatula Kit 5 pc.1 Brochure with treatment menu 1 Retail Shelf SignSAVE 32%

OIDAVSHOISHLTR Oi ShampooDAVCOOICOLTR Oi Conditioner

NATURALTECHDAVSHCALMLTR Calming ShampooDAVSHDTOXLTR Detoxifying Scrub ShampooDAVSHPRFYLTR Purifying ShampooDAVSHNTNRLTR Nourishing ShampooDAVCOVEGMLTR Vegetarian MiracleDAVSHREBLLTR Rebalancing ShampooDAVSHWLBELTR Wellbeing ShampooDAVCOWLBELTR Wellbeing ConditionerDAVSHRPLMLTR Replumping ShampooDAVCORPLMLTR Replumping ConditionerDAVSHRNEWLTR Renewing ShampooDAVCORNEWLTR Renewing Conditioning TreatmentDAVSHENGZLTR Energizing Shampoo

YOUR HAIR ASSISTANTDHASHPREP30Z Prep Shampoo 30.43 oz.DHACOMCRN30Z Prep Mild Cream 30.43 oz.DHACORBLM30Z Prep Rich Balm 30.43 oz.

SAVE 20%

20% OFF LITERSMORE OF YOUR HAIRCARE ESSENTIALS

Sometimes more is more, especially when it comes to your daily haircare products. Now for a limited-time, your clients can enjoy a 20% discount on select Davines liters from Essential Haircare, OI, NaturalTech and Your Hair Assistant lines.

OI HAIR BUTTER LAUNCH

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