Summer Tranning Project Report
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Transcript of Summer Tranning Project Report
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Summer tranning project reporton
Red (right execution daily)servry and brandaudit of coca-cola
For
(advance sale and service pvt ltd)
Under guidance ofMR.devendra srivastava
(market execution manager)
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content
Acknowledgement
Executive summery
Introduction
Objectives Company profile
Organaization structure of coca-cola
Research mathodology
Pre- sale concept Limitations
Bibliographies
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Introduction
Coca-cola was first introduced by john
syth phamberton in year 1886 in atlanta,
coca-cola the corporation nourishing the
globel community with the world largestselling softdrink concentrates since
1886,returned to india in 1993 after a 16
year hiatus,giving a new thumb up to theindian soft-drink market.
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object
Check the effectiveness of RED
Survey and evaluate the outlets included
in RED
Identify the areas of improvement in RED
Find out the costomer preference
How we enhance the soft drink in the
market
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Company profile
CEO of coca-cola - Atul singh
the coca-cola company enterd india in the early 1950 .it setup four bottling plants at bombay ,calcutta ,kanpur and
delhi .in 1950 as there were negligible companies inindian market therefor coca-cola did not face muchcompetition and they were accepted in indian more easily.by the end of 1977 coca cola had captured more than45% of market share in india than coca-cola left india
following public disputes over share holding structure andimport permit .
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Organaization structure of
coca-cola Vice president supply chain
Chief finance officer
Human resource director Vice president BSG
Regional vice president (north)
Regional vice president (central)
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Research mathodology
Research is a purposive investigation it is
way of finding new view of looking at
familiar thing,in order to explore way of
changing it.research is systematic
,controlled,empirical and critical
investigation of hypothetical about
presumed relationship among naturalphenomena .
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methodology
explore the situation
develop research
data collection
data analysis
data interpretation
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Pre-sale concept
This is new concept that had started from
the year 2007.in the pre-sale the company
take order one day before and accordinglycompany delivers their product for each
route
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Limitation of the study
As the sampel size is only 500,so it is not a true
representation of the population as a whole
Secondary data might not be authentic enough
for the correct representation of objective
Dew to some financial problems the data
collected might not touch some very minor
aspect
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Bibiliography
Business research methods & techniques bynaresh malhotra
RED project guied (book)
Business research methods (ICMR) Ramasawami
www.cocacola.com
www.coca-cola
www.wikipedia.com www.google.com