Summer Training Report( Saran Sir)Final

7/29/2019 Summer Training Report( Saran Sir)Final

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Summer Training Report

Marketing Strategies of the

Company Labotek

Submitted To: Submitted By:

Prof. K Shanti Swaroop Saran Prakash Satsangi

BBM-5th Sem.

077521


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Acknowledgement

There is always a sense of gratitude one expresses to others

for the helpful and needy service they render during all phases oflife. I have completed this training with the help of different

personalities. I wish to express my gratitude towards all of them.

It gives me immense pleasure to express my deep regards

and sincere sense of gratitude to Mr. Bharat Bhushan, general

manager, Labotek (P) Ltd. for his support and assistance

throughout the training. Thank you sir for your able and worthy

guidance.

I would also like to thank my teacher Prof. K Shanti

Swaroop for steering my confidence and capability for giving me

insight into training by giving me exposure to the arena of

competitive and real world.

Lastly I would like to thank my parents and friends for

their constant support during the duration of my training.

Thank You One and All

-Saran Prakash Satsangi


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AUTHENTICATION CERTIFICATE

This is to certify that the work presented in this

dissertation and titled on summer project: at Labotek.Pvt.Ltd, on the

topic Marketing Strategies of Labotek.Pvt.Ltd. has been entirely

carried out by SARAN PRAKASH SATSANGI under my guidance

& is being submitted to DEI, AGRA this dissertation has not been

submitted by him to any other university for attainment of any

degree/diploma/pg or certificate course.

Signature of the Project Guide


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DECLARATION

I, Saran Prakash Satsangi hereby declare that this project has been

done by me and all the above information is

true and accurate to the best of our knowledge. I also declare that

this project has not been plagiarized as to my knowledge.


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Contents1.Part 1 Company Profile

Companys Profile

Company Overview

Market Acceptability and Its Demand

Position in the Market

Market Share

Distribution Unit

Existing Products Objectives of the Company

Companys Credo

List of Dealers

Organizational Structure

Branches

Details

Relevant Information

2.Part 2 Information About Products Introduction to UPS

Specifications for on-line UPS

Company Products

3.Part 3 Findings Description of Activities Research Methodology

Data Collection Method

Limitations

Survey Results

Analysis

SWOT Analysis


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4.Part 4 Marketing Concepts

Marketing Environment Marketing Orientations

Marketing Communications

Marketing Mix

Marketing Strategies

5.Part 5 Conclusion Recommendations

Questionnaire Reference


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Part 1


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Companys Profile

User ID Labotek

Name of Firm Labotek

Kind of Business UPS-Inverters and Stabilizers Manufacturer > New Delhi

Year

Contact Person Topal Bakshi

Address 1 / 6, Kirti House, Kirti Nagar Indl Area

New Delhi - 110015

City New Delhi

State Delhi

Phone 11 - 25447356, 25430067 25917555, 41426169

Fax 25430067

Mobile 9811033021, 9811033026

Website Not Provided

Products UPS

Company Overview
http://rajb2b.com/yellowpages/business309/UPS-Inverters-and-Stabilizers-Manufacturer.htmlhttp://rajb2b.com/yellowpages/directory/309-147/UPS-Inverters-and-Stabilizers-Manufacturer_New-Delhi.htmlhttp://rajb2b.com/yellowpages/city147/New-Delhi.htmlhttp://rajb2b.com/yellowpages/state/Delhi.htmlhttp://rajb2b.com/yellowpages/tag/UPS.htmlhttp://rajb2b.com/yellowpages/business309/UPS-Inverters-and-Stabilizers-Manufacturer.htmlhttp://rajb2b.com/yellowpages/directory/309-147/UPS-Inverters-and-Stabilizers-Manufacturer_New-Delhi.htmlhttp://rajb2b.com/yellowpages/city147/New-Delhi.htmlhttp://rajb2b.com/yellowpages/state/Delhi.htmlhttp://rajb2b.com/yellowpages/tag/UPS.html


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Based in New Delhi, we are an Indian supplier of, Power Supply

Systems or Units, Computer Hardware, Uninterruptible Power Supply (UPS),

Uninterruptible Power Supplies (UPS), Power Supplies, Electrical Appliances,

Electrical Equipment.

The company was established in the year 1990 on 17 th August with

the capital of Rs. 4.5 crores and with the strength of 68 employees. Labotek is

the leading UPS Company in Delhi.

Ranked amongst the top ten private sector companies in Delhi in

terms of turnover, Labotek manufactures and sells a broad range of UPS.

Laboteks wide range of UPS is much in demand in the domestic as well as

the international market. It has its branches in about 8 cities of India with

technical and managerial expertise offering services and consultancy to clients

world-wide.

Labotek has a well-equipped Research and Development Centre for

UPS at Delhi which helps to produce quality UPS and develop new

technologies for the industry. Besides, Labotek has its own in-house Centre

for Engineering and Technology (CET), Management Training Institute (MTI)

and Safety Organization at Delhi.


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MARKET ACCEPTABILITY AND

ITS DEMAND

Most of the people ask for Labotek because of its features like its quality,

easily available, reasonable price, etc.

According to our survey the demand of Labotek stands number one in the

market, because of its unbeatable quality, reasonable prices magnificent

supply chain and has very coordinal relationship with the dealers. So it is

enjoying highest reputation and leadership in the market.

POSITION IN THE MARKET

The position of Labotek in the market is quiet strong. In comparison to other

companies there are many qualities in this and quality people like this.

Labotek is holding a top position since a long time.

It is very famous in U.P and MP. It has a very wide scope in these areas.

According to our survey Labotek is popular in the market and almost every

person knows about this.

DETAILS OF THE DEPARTMENT

MARKET SHARES

It is having approximately 80%in the local market.


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DISTRIBUTION UNIT

There is only one single branch that is sole distribution branch at 1 / 6, Kirti

House, Kirti Nagar Indl Area

New Delhi 110015

EXISTING PRODUCTS

UPS

ARD

Stabilizers


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Objectives of the Company

To maximize capacity utilization.

To optimize operational efficiency and productivity.

To maintain highest international standard of excellence in product quality,

cost efficiency and customer service.

To provide steady growth in business by technological advancement,

expansion and up gradation.

To maintain leadership in the domestic market.

To maximize the return on investment.

To develop a strong R&D base and increase business developmentactivities.

To promote result oriented organizational work ethos and work culture that

empower employees and helps realization of individual and organizational

goals.

To maximize international customer satisfaction.

To faster high standards of health, safety and environment friendly

products.

To participate in peripheral development of the area. Increasing sales upto 6% per year.

Increasing profit upto 1.5 crores per year.

Maintaining good profitable relationship with customers.

Provide immediate services to the complaints made.


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OUR CREDO

We build lasting relationships with customers based on trust and mutual

benefit.

We uphold highest ethical standards in conduct of our business

We create and nurture a culture that supports flexibility, learning and is

proactive to change

We chart a challenging career for employees with opportunities for

advancement and rewards

We value the opportunity and responsibility to make a meaningful

difference in people's lives


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List of Dealers

Sr No TIN Dealer Name Dealer Address

1 07460004390 HARNAM SINGH TAKHAT

SINGH

B-92 WHS KIRTI NAGAR , NEW

DELHI,

2 07370004779 NOOR MOHD FURNISHERS A 341 AMAR PURI RAM NAGAR ,

NEW DELHI,

3 07110014719 PREMIER TRADING CORP 3235 CHAMUKHA MANDIR

HAUZ QAZI , DELHI,

4 07230019309 BOMBAY AMMONIA PVT

LTD

9/47 INDUSTRIAL AREA KIRTI

NAGAR , NEW DELHI,

5 07570020965 KARTAR SINGH BROS 37, FURNITURE BLOCK KIRTI

NGR , NEW DELHI,

6 07820024853 FRICK INDIA LIMITED 7/15 KIRIT INDL AREA , NEW

DELHI,

7 07570026106 G P V BRUKS CO 3/1-A INDL AREA KIRTI

NAGAR , NEW DELHI,

8 07770026481 NAYYAR ENTERPRISES 1779 PRATAP STREET PAHAR

GANJ , NEW DELHI,

9 07960029917 A K STEEL INDUSTRIES 71 FURNITURE BLOCK KIRTI

NAGAR , NEW DELHI,

10 07150029926 A TRUEMAN S

ENTERPRISES

WZ-8/6 INDL AREA KIRTI

NAGAR , NEW DELHI,

11 07490029933 ADARSH SALES CORPN 50/1 WHS KIRTI NAGAR , NEW

DELHI,

12 07400029934 ADHUNIK VITRAK 4/21 KIRTI NAGAR , NEW DELHI,

13 07040029938 ADVANCE ALLIANCE 2/55 WHS KIRTI NAGAR , NEWDELHI,

14 07380029945 AGERSON ELECTRONICS

GENEERAL IND

10/62 KIRTI NAGAR IND AREA ,

NEW DELHI,

15 07810029951 AHLUWALIA SONS 36 FURNITURE BLOCK WHS

KIRTI NAGAR , NEW DELHI,


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Organizational Structure

Technical

Directors

+

Directors

Finance

Department

Marketing

Department

R & D

Department

Production

Department

Purchase &

SalesDepartment


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Branches

Jaipur

Jaisalmer

Mumbai

Pune

Bhopal

Chennai

Delhi

Gujarat


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Company Details


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Relevant Information

Product life cycle is about 15-20 years

The storage capacity at the warehouse is of 3000 sq. units

The company produces 1 KB UPS to 250 KB

Rate of UPS

1 KB Rs. 23250 ( 30 mins)

2 KB Rs. 46500 ( 60 mins)

Raw Material is transported from Mumbai, Pune & Chandigarh

Offers made to customers

Home delivery

Discounts

Exchange facility

Repairing

Provides Annual Maintenance Contract ( AMC )

Provides after sales services

Timely Delivery of the Order

Online order


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Part 2


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Introduction to UPSUninterruptible power supplies

Uninterruptible power supplies (UPSs) are devices that maintain the supply of

power to a load even when the AC input power is interrupted or disturbed.

This is typically accomplished by drawing the necessary power from a stored

energy source, such as a battery. UPSs may also convert unregulated input

power to voltage and frequency-filtered AC power. Thus, the UPS will

provide stable power and minimize the effects of electric power supply

disturbances and variations.

UPSs are currently found in commercial, industrial, medical and residential

markets. Applications include:

individual computers and computer systems

shipboard systems

automated manufacturing

microprocessor- and microcontroller-based equipment

medical applications

analytical systems

robotics

precision motor-speed applications

military applications


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mission-critical fields such as telecommunications and

Internet nodes

finance

public health

air traffic control

transport

Sizes of UPSs vary, from approximately 250 VA to 1000 kVA. Small UPSs

are used for single personal computers and workstations where down time is

tolerable but data loss must be avoided. These UPSs provide enough backup

time for reliable equipment shutdown. Large UPSs support mission-critical

applications where large-scale protection is essential.


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Types of Uninterruptible Power Supplies

The three main types of UPSs are:

standby (offline)

online

line interactive

In the following, "input power" refers to power obtained from the utility, and

"load power" refers to power supplied by the UPS to the load.

Offline (or standby) UPSs are the simplest and most efficient. Normally,

power reaches loads directly from its source. During a power failure, a switch

connects a backup battery to the load, with a short, distinct power interruption.

During unstable conditions such as when input power frequency deviates fromthe required range, the same switching occurs, connecting the backup battery.

In persistently unstable conditions, the battery may be drained, making it

inadequate during a blackout.

Since offline UPSs provide only partial protection from many common power

problems, they are most often used to shield single-user personal computers


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and other less critical applications.Offline UPSs are smaller and lower-priced

than online UPSs.

Online UPSsprovide load power at all times through a battery that iscontinuously charged by input power. The battery is always online; therefore,

no switching is called for during power failures.

Online UPSs provide complete protection and isolation from almost all types

of power problems and provide digital-quality power that is not possible with

offline systems. For these reasons, they are typically used for mission-critical

applications that demand high productivity and systems availability.

"Double-converter system" is another name for an online UPS since it must

convert AC input power to DC for charging the battery and afterward convert

DC to AC for use by the load. Double conversion makes this UPS less

efficient than other types.

Online systems provide the same benefits of an offline UPS combined with a

line conditioner, at a price lower than the cost of both components purchased

separately.

Line-interactive UPSs retain some of the efficiency of offline UPSs while

providing the voltage regulation features of online systems. Instead of

converting the input power to DC and storing it in a battery, the UPS sends the

power to the load through a ferroresonant transformer that provides voltage

regulation and power conditioning for disturbances such as electrical line

noise. In addition, when a power outage occurs, the transformer maintains an

energy reserve that is usually sufficient to power most personal computers

briefly during the switchover to the UPS's battery power. In general, these

UPSs work best with linear loads such as motors, heaters and lights.


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Line-interactive UPSs are very efficient, highly reliable and, unlike offline

systems, offer voltage regulation features.

SPECIFICATION FOR ON

LINE UPS

1. GENERAL:

(a) UPS shall be free from workmanship defect, sharp edges, nicks,

scratches, burs etc. All fasteners shall be fixed properly. The equipment shall

be complete with all parts and all parts shall be functional.

(b) Enclosures shall conform to protection requirement of IP2L1 to ISI:

3947 (part 1) /1993 (reaffirmed 1998).

(c) Manual and static by-pass switch shall be provided for maintenanceof UPS.

(d) UPS shall supply output power and charging current at the same

time.

(e) Switching device shall be IGBT.

(f) Switching frequency shall be above 10 KHz.

(g) UPS shall be provided with serial communication port RS 232 for

computer interface for data exchange of electrical Para-meters of UPS like

voltage current frequency, charging status mode of operation etc.

(h) The rating specified in the schedule is a unity power factor.

2. Input (As applicable)

(a) 160V 260V. 50 +/-10% Hz Single Phase AC.

3. Output (As applicable)

(a) 230V +/-1% (with alternative setting for 220V +/-1%), 50+ 0.5Hz

single phase.(b) Voltage regulation from on load to full load shall be within + 1% in

both the cases, UPS shall also have facility for operation in synchronous mode

in which output frequency shall be same as that of mains frequency.


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4. Total Harmonics Distortion.

2% maximum for UPS upto 5KVA and 3% maximum for UPS above

5 KVA on resistive load.

5. Efficiency (at rated output voltage and frequency)

Inverter efficiency (Minimum) 90%

Overall efficiency (Minimum) 85%

6. Power Factor:

(a) Load Power factor better than 0.65 lagging.

(b) UPS Power factor Better than 0.9 lagging.

7. Overload.UPS shall withstand 25% overload for 10 minutes and 50% overload for

one minute.

8. Noise level at a distance of 1 meter shall be less than 55 dB (A).

9. Protection: Following protection shall be provided in UPS.

(a) Over voltage, short circuit and overload at UPS output

terminal.

(b) Under voltage at battery terminal.

(c) Over shoot and under shoot shall not be greater than 4% of rated

voltage for duration of 40m Sec.

10. Indicators & Meters: (a) following indicators shall be provided: -

i. Mains Presence.

ii. Battery charging and discharging.

iii. Low battery voltage

(b)Digital meter shall be provided for monitoring the following parameters in

UPS.i. Input AC Voltage.

ii. Output AC Voltage, current and frequency.

iii. Battery voltage and current.

11. Battery Bank.

i. UPS shall be supplied with SMF battery of the make: Exide, Panasonic,

Hitachi or DGS&D registered makes.

UPS Min. VAH Batter AH No. of Bus Chargin


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Ratin

g

(KVA

)

VAH

require

d for 30

min.

backuptime

offere

d

y

voltag

e

Capacit

y

batteries

.

Voltag

e

g

Current

(Amp.)

2.0 1600 2016 12 24 7 94 0.6-1.0

UPS

Ratin

g

(KVA

)

Min.

VAH

require

d for 60

min.

backup

time

VAH

offere

d

Batter

y

voltag

e

AH

Capacit

y

No. of

batteries

.

Bus

Voltag

e

Chargin

g

Current

(Amp.)

2.0 3200 3360 12 40 4+3 94 1.2-1.8

12. Testing Requirements for UPS.

Type tests: - Following shall constitute type test and at least one sample

shall be type tested for each rating.

i. Visual examination.

ii. Verification of output power and frequency.

iii. Verification of voltage regulation.

iv. Verification of efficiency.

v. Verification of total harmonics distortion.vi. Verification of overshoot, undershoot limits and over voltage protection.

vii. Test for insulation resistance, leakage current and high voltage as per IS:

616/86 (reaffirmed in 1991) insulation resistances should not be less than

100 mega ohms.

viii

.

Test for back up time. Equipment should work satisfactorily after specified

back up time.

ix. Environmental tests: Following environmental tests shall be carried out.

During the last half an hour of each environmental test functional test, as at

Sl No. 1, 2 & 3 above shall be carried out and results should besatisfactory. Further after each environmental test the functional

performance mentioned at Sl No. 1 to 6 shall be checked after recovery

period of 1 hour and test results shall be satisfactory.

a. Burn-in test- The UPS shall be subjected to burn-in at a temperature of

45C for 48 hours with power on and at full load.

b. Dry Heat Test shall be carried out in accordance with IS: 9000 (Part

3/Sec.5/1977)(reaffirmed 1997) at 45C for 16 hours.

c. Damp Heat - shall be carried out in accordance with IS: 9000 (part

5/Sec.1) 1981 (reaffirmed 1997) at 40 C, RH 95% for two cycles.

d. Cold test shall be carried out in accordance with IS: 9000 (part 3/sec.4)


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1977 (Reaffirmed 1997) at 0 C for 2 hours.

13. Acceptance Tests: -

Tests listed at Sl No. 1 to 8 shall constitute acceptance test. Acceptance

test shall be carried out on all the items offered for inspection.

14 Requirement of Testing facilities.(ii) The following Test facilities shall be made available at the place of

inspection which shall be verified at the time of inspection of first lot.

a. Dust free environment for the assembly of PCBs.

b. Component lead forming machines/fixture.

c. Temperature controlled wave-soldering machine with auto-fluxing

facilities.

d. Dry Heat test chamber.

e. Power analyser.

f. Multi-channel temperature scanner.g. Suitable test equipment for measurement of PWM supply.

h. Functional testing of PCBs Preter able with computer.

i. Electro static discharge protection in line with IS: 10087-1981 work

procedure.

j. In circuit testing machine for checking the correctness of component

inserted in PCBs (desirable).


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Company Products


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Part 3


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Description of activities

Week 1 received the problem as an assignment, and was asked to understand

the company and the product which the assignment is related with its different

parts and competitors.

Week 2 preparations of the questionnaires for the dealer and the customer

satisfactions along with data mining within the organization

Week 3 preparations of questionnaires and cost analysis of the distribution

channel

Week 4 market survey

Week 5 data compilation and report submission


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FINDINGS

RESEARCH METHODOLOGY

Every research methodology includes a research design which may

be defined as the arrangement of conditions for collection and analysis of data

in a manner that aims to combine relevance to the research process with

economy in procedure.

The sampling method that I am being using is the stratified sampling

method, the reason behind using this method even though the time

consumption when taken into consideration is more is to divide the whole set

of population I am considering for my work into different group according to

type of information gathered from each set and by that a perfect co-relation

could also be done.

My data collection processes would consist of series of procedures

which would be further divided into primary and secondary data collection.

The secondary data are those studies made by others for their own purposes.

The secondary data for my research would be collected from the companies


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own data, archives and their annual financial reports. Also the findings of

prior research studies on outsourcing of accounting processes would give an

ample amount of historical data or decision making patterns. Also I would use

internet to get some more information about the industry and use journals for

getting guidance from the past researches in this topic.

DATA COLLECTION METHOD

The data collection mode used to get the desired information from

primary sources & Unstructured Direct Interviews &the instruments used in

the Questionnaire . In this research data was collected through two different

modes, namely-

Primary data collection

Secondary data collection

Primary data collection: Primary data was collected through

Questionnaire Surveys and direct interviews.

Secondary Data Collection: Secondary data was collected from old reports

and magazines.

LIMITATIONS

The limitations faced during the training and while undergoing my

research was lack of availability of first hand data. As the data included is

secondary in nature, authentication of the data is major concern. The next

difficulty was the facts and figures had change due to change in financial year,

thus it could affect the recommendation and conclusion part.


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Survey ResultsQ1. Are you well aware about the company LABO-TEK?

0

10

20

30

40

50

60

70

80

Yes No


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Q2. What are the factors you look for before dealing with a

particular company?

0

5

10

15

20

25

30

Services Product

Range

Quality Cheaper

rates

Better

schemes


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Q3. You would change the company you are dealing with if

_____

0

5

10

15

20

25

30

35

40

45

Less

Discount

Change in

Quality

Change in

services


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Q4. Are you satisfied with the schemes provided by the company

LABO-TEK?

0

10

20

30

40

50

60

70

Yes No


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Q5. What is your way of purchasing?

0

10

20

30

40

50

60

70

80

90

Direct Through

Agent


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Q6. Quality & Services of LABO-TEK is __________

0

5

10

1520

25

30

35

40

45

Satisfactory Good Excellent Could be

Better


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Q8. Do the various sales promotion activities (sign boards,

variety charts, etc) affect your choice of buying?

0

10

20

30

40

50

60

70

Yes No Sometimes


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Q9. What kind of promotional activity would appeal you as a

customer?

0

5

10

15

20

2530

35

40

45

Discount Better

Schemes

Better

Products

Better

Services


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Q10. Are you well aware about the new products of the

company?

0

10

20

30

40

50

60

70

Yes No


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Q11. Sales Promotion & advertisement activities of LABO-TEK

are __________

0

5

10

15

2025

30

35

40

45

Satisfactory Good Excellent Could be

Better


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Q12. Are you satisfied with the services of the company at

outlets?

0

10

20

3040

50

60

70

Yes No


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Q13. Are you aware of the consumer related schemes of the

company?

0

10

20

30

40

50

60

Yes No


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Part 4


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Marketing Environment

Marketing environment is the overall environment in which a Company

operates. This consists of the Task Environment and the Broad Environment.

The marketing environment surrounds and impacts upon the organization.

There are three key perspectives on the marketing environment, namely the

'macro-environment,' the 'micro-environment' and the 'internal environment'.


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What is the most it can cost to provide, and still be sold sufficiently

profitably? (See also Price, below).

Place

Where do buyers look for your product or service?

If they look in a store, what kind? A specialist boutique or in a

supermarket, or both? Or online? Or direct, via a catalogue?

How can you access the right distribution channels?

Do you need to use a sales force? Or attend trade fairs? Or make online

submissions? Or send samples to catalogue companies?

What do you competitors do, and how can you learn from that and/or

differentiate?

Price

What is the value of the product or service to the buyer?

Are there established price points for products or services in this area?

Is the customer price sensitive? Will a small decrease in price gain you

extra market share? Or will a small increase be indiscernible, and so gain

you extra profit margin?

What discounts should be offered to trade customers, or to other specific

segments of your market?

How will your price compare with your competitors?

Promotion


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Where and when can you get across your marketing messages to your

target market?

Will you reach your audience by advertising in the press, or on TV, or

radio, or on billboards? By using direct marketing mailshot? Through PR?

On the Internet?

When is the best time to promote? Is there seasonality in the market? Are

there any wider environmental issues that suggest or dictate the timing of

your market launch, or the timing of subsequent promotions?

How do your competitors do their promotions? And how does that

influence your choice of promotional activity?

The 4Ps model is just one of many marketing mix lists that have been

developed over the years. And, whilst the questions we have listed above are

key, they are just a subset of the detailed probing that may be required to

optimize your marketing mix.


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Industry relationships.

Building healthy relationships with distributors and others involved in the

industry puts you in a position to know about new opportunities and potential

problems as they occur. Long term, this improves the flow of product from

you to your customers and creates new distribution channels.

Giving.

Donating money, services, and time can build a positive image with customers

and employees. Over time, this increases a company's trustworthiness. When

they see you consistently giving something back to the community, they are

more confident you will take the same care with them.

Research and development

A new product pipeline and research are short-term expenses, but representfuture sales. Conduct research with customers (or potential target markets) and

design products to meet their needs. This ensures future growth.

Short-Term

Short-term strategies create immediate revenue. Sales and accounting people often prefer

these to long-term approaches because the results are direct and quantifiable. The

disadvantage of relying strictly on short-term approaches is the effect is temporary. They

tend to be limited-time techniques that do not work well over time.

Reduced price sales.


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From the analysis made and taking into consideration negative and positive

aspects as pointed dealers and with consultation our training head we have

come up with following recommendations for over all development of the

company regarding management and diversification.

First of all we would like to say that company has to give more thrust on

advertisement and company has to pay utmost attention on their advertising

strategies because according to our survey it shows that maximum number of

consumers are unaware of the new brands running in the company and survey

suggestions also recommend that company should pay more thrust on

improving the advertising skills from the view of both consumers and dealers.

They should come up with advertising strategies like air balloons which is

entirely a new concept market as marketing through air balloons has not yet

entered the market which will drive majority attention. This concept also

overshadows the concept of hoardings with regard to cost effectiveness and

area coverage as air balloons covers radius of 3-4kms. Company has

expressed negative approach towards expenditure on hoardings and also

hoardings are paid less attention due to lack of time. They should also come

up with new glow sign boards which will gain attention of the consumers

during right time.

BRAND PROMOTION


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I am a student of BBM from Dayalbagh Educational Institute, Agra. As part of my project

research, I am collecting certain important information. I will be highly obliged by your

support in obtaining the information and request you to fill in the questionnaire. Your kind

cooperation shall be highly appreciated.

-Saran Prakash Satsangi

Name:Designation:

Q1. Are you well aware about the company LABO-TEK?

o Yes

o No

Q2. What are the factors you look for before dealing with a particular company?

o

Serviceso Product Range

o Quality

o Cheaper Rates

o Provide better schemes

o Any Other __________

Q3. You would change the company you are dealing with if __________

o Less discount rates are provided

o Change in Quality

o Change in Services


Q4. Are you satisfied with the schemes provided by the company LABO-TEK?

o Yes

o No

Q5. What is your way of purchasing?

o Direct

o Through Agento Any Other __________

Q6. Quality & Services of LABO-TEK is __________

o Satisfactory

o Good

o Excellent

o Could be better


79/81


80/81

o Any other __________

Q15. After sales service of the company is?

o Satisfactory

o Goodo Excellent

o Could be better

Q16. Source of advertisement is __________

o Newspaper

o Internet

o Hoardings

o Advertisements in local channel


Q17. Companys relation with the customer is __________

o Satisfactory

o Good

o Excellent

o Could be better

Q18. Are you aware about the online services of the company?

o Yes

o No

Q19. Does the company provides immediate action to the complain made?

o Yes

o No

o Sometimes

Q20. Your feedback for the company & your Suggestions


81/81

Thank You

***************

Reference

Annual Journals and magazines of the company

Principles of Marketing

-Philip Kotler

-Gary Armstrong Online magazine Metal Bulletin

www.wikepidia.com

www.google.com

www.yahoo.com
http://www.wikepidia.com/http://www.google.com/http://www.yahoo.com/http://www.wikepidia.com/http://www.google.com/http://www.yahoo.com/

Summer Training Report( Saran Sir)Final

Documents

Transcript of Summer Training Report( Saran Sir)Final