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EXECUTIVE SUMMARY
The report is an earnest Endeavour made for comparative study of data products of MTS
for Jaipur Market. During the course of the study some areas of the Jaipur market have
been covered and to find out the attributes of problems in the prevailing distributors
region.
The study encompasses not only the retailers point of view but also the customers
grievances and suggestions as communicated by them. The entire information gathered
through primary as well as secondary sources and suggestions has been provided to
alleviate some of the pitfalls that are hampering the growth of MTS in Jaipur market.
These areas have been visited to check customer satisfaction and market demand and
supply in the Jaipur. Through this study it is crystal clear that there is huge potential in
markets of Jaipur for MTS.
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INTRODUCTION TO THE INDUSTRY
Indias telecom sector is one of the worlds fastest growing sectors. It is indeed a matter
of great satisfaction that the Indian telecom industry continued to grow even most other
sectors were struggling due to the demand slowdown. At present, the Indian telecom
market is the fastest growing in the world with the lowest tariffs and the new operators
coming to compete with the current market leaders. The Indian Telecom Analysis
reports (2008-2012) show that the mobile telecom segment has surpassed all other
segments in the Indian telecom sector. The mobile telecom market is forecasted to grow
at the compound annual growth rate of around 15% between FY 2010-11 and FY 2013-
14. The year 2009-10 also saw telecom players shifting from per minute billing to per
second billing.
The Indian Telecom Industry services are not confined to basic telephone but it also
extends to internet, broadband (both wireless and fixed), cable TV, SMS, IPTV, soft
switches etc. The bottlenecks for Indian Telecom Industry are: Slow reform Process.
Low-penetration. Service providers bears huge initial cost to make inroads and
achieving break-even is difficult. Huge initial investments Limited spectrum availability
and interconnection charges between the private and state operators.
The Telecommunication sector in India has been witnessing highest growth rates in the
world and the trend continued in the year that is being reported on. The growth in the
base is being caused particularly by the unprecedented growth in mobile telephony. The
growth is particularly impressive considering that during this period the entire world was
affected by the global economic meltdown and recessionary trends. This high growth
was achieved with the service providers ability to offer innovative and low tariff plans.
This growth has led to rapid expansion of the subscriber base. It has paved the way for
extensive provision of modern communication services in rural areas, and has provided
a strong boost to government revenues from growth in sales of services and equipment.
The overall telephone connection figure stood at 621.28 million at the end of the
financial year 2009-10. Out of this the share of wireless subscribers stood at 584.32
million as compared to 391.76 million a year before. The growth was 192.56 million or
49.15% year-on-year. The rural market has reached the 190.88 million mark as against
111.63 million in the previous year excluding CDMA which works out to a growth of
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about 71% over last year. It was reported that 32.67% of total wireless subscribers are
now in rural areas.
The total numbers of wireline connections were 36.96 million while in the rural areas it
stood at 9.93 million. The wireline segment has been stagnating or declining in the last
few years but a positive aspect is that the decline has reduced from -3.69% to -
2.65%.During the last year, though BSNL and MTNL have registered decline, private
operators have jointly had a growth of 11.51% increasing the connections from 5.04
million to 5.62 million.
MAJOR ACHIEVEMENTS DURING THE FINANCIAL YEAR 2009-10
1. The total wireless subscriber base {GSM, CDMA and WLL (F)} stood at 584.32
million on 31st March 2010.
2. The number of wireline subscribers on 31st March 2010 was 36.96 million.
3. On an average, more than 15 million telephone subscribers were added every
month during the financial year.
4. The total number of PCOs in the country as on 31st March 2010 was 4.59 million
and the number of VPTs was 0.58 million.
5. The overall tele density at the end of March 2010 was 52.74% as compared to
36.98% ending March 2009.
6. The rural tele density at the end of March 2010 was 24.29% as compared to
14.93% at the end of March 2009.
7. There were 16.18 million Internet subscribers on 31st March 2010 as compared
to 13.54 million on 31st March 2009.
8. Besides the internet subscribers mentioned above, there are 117.87 million
wireless data subscribers who are accessing internet through wireless (GSM and
CDMA) networks.9. The number of Broadband connections on 31st March 2010 was 8.77 million
compared to 6.22 million as on 31st March 2009.
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REVENUE
The gross revenue of the telecom service sector for the year 2009-10 was Rs. 1,57,985
crores which is about 3.7% increase over the last year inspite of unprecedented
recession in the market. Average Revenue per User (ARPU) for full mobility service for
GSM was Rs.131/- and for CDMA Rs.76 per month while the respective minutes of
usage were 410 and 307.
KEY PLAYERS in INDIAN TELECOM INDUSTRY
The telecom industry of India has registered manifold growth in the recent years.
Personalized telecom access is essential necessity of life for increasing number of the
people. The sector offers unlimited prospects when we consider future growth. Both
Public Players and Private Players are enhancing their technologies and taking the
telecom industry to a much higher growth state. Not only service providers but also
handset manufacturers are contributing significantly to the industry and economy of
India.
The top players in the industry are:
1. Bharti Airtel Limited
2. Bharat Sanchar Nigam Limited (BSNL)
3. Idea Cellular Limited4. Mobile TeleSystems (MTS)
5. Reliance Communications Limited
6. Tata Teleservices
7. Vodafone Essar
TELECOM REGULATORY AUTHORITY OF INDIA
The Telecommunications Regulatory Authority of India or TRAI (established 1997) is theindependent regulator established by the Government of India to regulate the
telecommunications business in India.The mission of Telecom Regulatory Authority of
India (TRAI) is to ensure that the interests of consumers are protected and at the same
time to nurture conditions for growth of telecommunications, broadcasting and cable
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services in a manner and at a pace which will enable India to play a leading role in the
emerging global information society.
RESPONSIBILITIES
Notwithstanding anything contained in the Indian Telegraph Act, 1885, the functions of
the Authority shall be to:
1. Make recommendations, on a request from the licensor, on the following matters,
namely:
Need and timing for introduction of new service provider;
Terms and conditions of license to a service provider;
Revocation of license for non-compliance for terms and conditions of license:
Measures to facilitate competition and promote efficiency in the operation of
telecommunication services so as to facilitate growth in such services.
Technological improvements in the services provided by the service providers.
Type of equipment to be used by the service providers after inspection of
equipment used in the network.
Measures for the development of telecommunication technology and any other
matter relatable to telecommunication industry in general;
Efficient management of available spectrum;
2. Discharge the following functions, namely:
ensure compliance of terms and conditions of license;
Notwithstanding anything contained in the terms and conditions of the license
granted before the commencement of the Telecom Regulatory Authority
(Amendment) Ordinance, 2000, fix the terms and conditions of inter-connectivity
between the service providers;
Ensure technical compatibility and effective inter-connection between different
service providers.
Regulate arrangement amongst service providers of sharing their revenue
derived from providing telecommunication services;
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Lay down the standards of quality of service to be provided by the service
providers and ensure the quality of service and conduct the periodical survey of
such service provided by the service providers so as to protect interest of the
consumers of telecommunication services;
Lay down and ensure the time period for providing local and long distance
circuits of telecommunication between different service providers;
Maintain register of interconnect agreements and of all such other matters as
may be provided in the regulations;
Keep register maintained under clause (viii) open for inspection to any member
of public on payment of such fee and compliance of such other requirement as
may be provided in the regulations;
Ensure effective compliance of universal service obligations:
3. Levy fees and other charges at such rates and in respect of such services as may be
determined by regulations.
4. Perform such other functions including such administrative and financial functions as
may be entrusted to it by the Central Government or as may be necessary to carry out
the provisions of this Act:
Provided that the recommendations of the Authority specified in the clause (a) of
this sub-section shall not be binding upon the Central Government:
Provided further that the Central Government shall seek the recommendations
of the Authority in respect of matters spe
cified in sub-clauses (i) and (ii) of clause (a) of this sub-section in respect of new
license to be issued to a service provider and the Authority shall forward its
recommendations within a period of sixty days from the date on which that
Government sought the recommendations:
Provided also that the Authority may request the Central Government to furnishsuch information or documents as may be necessary for the purpose of making
recommendations under sub-clauses (i) and (ii) of clause (a) of this sub-section
and that Government shall supply such information within a period of seven days
from receipt of such request:
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Provided also that the Central Government may issue a license to a service
provider if no recommendations are received from the Authority within the period
of specified in the second provision or within such period as may be mutually
agreed upon between the Central Government and the Authority.
Provided also that if the Central Government having considered that
recommendation of the Authority comes to a prima facie conclusion that such
recommendation cannot be accepted or needs modifications, it shall, refer the
recommendations back to the Authority for its reconsideration, and the Authority
may within fifteen days from the date of receipt of such reference, forward to the
Central Government its recommendation after considering the reference made by
the Government. After receipt of further recommendation, if any, the Central
Government shall take a final decision.
NEW TELECOM POLICY-1999
Availability of affordable and effective communications for the citizens-
To achieve a tele density of 7 by the year 2005 and 15 by the year 2010; to
improve rural tele density from the level of 0.4 to 4 by the year 2010.
Create a modern, efficient and world class Telecommunications infrastructure
taking into account the convergence of IT, Media, Telecom and ConsumerElectronics.
Convert Public Call Offices (PCOs) into Public Tele-info Centres having multi-
media capability like ISDN Services, Remote Database Access, Government and
Community Information Systems etc.
Transform in a time-bound manner, the Telecommunications Sector to a greater
competitive environment in both urban and rural areas providing equal
opportunities and level playing field for all players.
Strengthen Research and Development efforts in the country and provide an
Impetus to build world class manufacturing capabilities.
Protect Defense and Security interest of the country.
Enable Indian Telecom Companies to become truly Global Players.
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This Policy frame work focuses on creating an environment, which enables
continued attraction of investment in the sector and allows creation of
Telecommunications infrastructure by leveraging on Technological
developments.
The New Telecom Policy frame work looks at the Telecom Service Sector as
follows:
Cellular Mobile Service Providers, Fixed Service Providers and Cable Service
Providers, collectively referred to as Access Providers.
Radio Paging Service Providers.
Public Mobile Radio Trunk Service Providers.
National Long Distance Operators.
International Long Distance Operators.
Global Mobile Personal Communication by Satellite (GMPCS) Service Providers.
VSAT Based Service Providers.
Other Service Providers.
DISPUTE RESOLUTION IN TELECOM SECTOR
With a view to provide a level playing field in a competitive environment, the
Government of India in 1997 established a statutory and autonomous regulator
viz., The Telecom Regulatory Authority of India (TRAI) under the TRAI Act 1997.
With a view to further strengthen the regulator the TRAI Act, 1997 was amended
in the year 2000 and a separate body viz., The Telecom Dispute Settlement and
Appellate Tribunal (TDSAT) was constituted for resolution of disputes in Telecom
Sector.
FUNCTIONS OF TDSAT
The TDSAT is empowered to adjudicate any dispute between:
Licensor and a Licensee.
Two or more Service Providers.
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A Service Provider and a Group of Consumers.
The Appellate Tribunal shall be guided by the Principles of natural justice and have
powers to regulate its own procedure.
The Appellate Tribunal has the same powers as are vested in a Civil Court, while trying
a Suit, in respect of following matters, viz.,
Summoning and enforcing the attendance of any person and examining him on
oath.
Requiring the discovery and production of documents.
Receiving evidence on Affidavits
Requisitioning any public record or document or a copy of such record or
document from any office.
Issuing commissions for the examination of the witnesses or documents.
Reviewing its decisions.
Dismissing an application for default or deciding it, ex-parte.
Setting aside any order of dismissal of any application for default or any order
passed by it.
Notwithstanding anything contained in the Code of Civil Procedure, or any other Law,
an Appeal shall lie against any Order, not being an Interlocutory Order, of the AppellateTribunal to the Supreme Court of India on one or more of the grounds specified in
Section 100 of that Code. The Appellate Tribunal consists of a Chair-Person and two
Members appointed by the Central Government. The Selection of Chair-Person and
Members of the Appellate Tribunal is made by the Central Government in consultation
with the Chief Justice of India.
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Fig 1: Indian Telecom Industry Framework
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INTRODUCTION TO THE ORGANISATION
COMPANY PROFILE
SISTEMA SHYAM TELESERVICESSistema Shyam TeleServices Ltd (SSTL) is the fastest growing telecom company in the
competitive Indian market, with over 10 million voice subscribers and over 6 lakh mobile
broadband customers. SSTL has tied up with Mobile TeleSystems OJSC, a JSFC
Sistema company of Russia, to bring the globally acclaimed telecom brandMTS to
India. MTS is the 8th largest telecom brand in the world. Millward Brown in its yearly
listing of top 100 brands, recently voted MTS as the 72nd most powerful brand globally.
SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and Shyam
Group of India. Sistema is the majority share holder in this joint venture with a 73.710%
equity stake, along with the Shyam Group, holding a 23.792% stake and the remaining
2.498% being held by the public.
In a recent development, the Russian Government has picked up approximately 17%
stake in SSTL for US$ 600 million. The process of shares transfer to the Russian
Government is expected to get closed within Q1 2011.
KEY ACKNOWLEDGEMENTS & MILESTONES
In April 2010, Sistema JSFC has been recognized as the Best Russian
Company of 2009 operating in India.
MTS, the mobile telecom service brand of SSTL, has over 10 million
customers in India.
MBlaze, the high-speed mobile broadband service, launched in November 2009
has clocked over 600,000 satisfied mobile broadband customers in a very short
span of time.
SSTL was the FIRST telecom company in India to launch mobile broadband internet
services with speeds up to 3.1 Mbps in the state of Jharkhand in April 2010.
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Recently Telecom Regulatory Authority of India (Indias APEX Telecom Regulatory
Body) recognized MTS for having one of the highest percentage of satisfied customers
for Network Performance.
In May 2010, renowned industry body CMAI, Association of India awarded MTS theNational Telecom Awardfor being the Fastest Growing Data Operator.
Recently in February 2011, MTS India was recognized at the World HRD
Congress for
Best HR Practices Award in Reward & Recognition Strategies
Best Overall Recruiting & Staffing Organization
MTS BrandMTS is the global telecom brand of Mobile TeleSystems (MTS) OJSC (NYSE: MBT) of
Russia. In December 2008, Sistema Shyam TeleServices Ltd, a joint venture between
Sistema (LSE-SSA) of Russia and Shyam Group Of India,brought the MTS brand into
India under a brand license agreement with Mobile TeleSystems (MTS) OJSC. This
extended the brand of MTS beyond the CIS. The MTS brand is one of the most
recognized in the world. The latest rankings from Millward Brown Optimor features the
MTS brand as the 72nd most powerful brand globally with a value of $9.7 billion. In
2008, MTS became the first and only Russian brand to enter BRANDZ Top 100 Most
Powerful Brands, a ranking published by the Financial Times and Millward Brown.
Brand MTS was launched in 2006 in Russia and got built based on its reputation as the
leading telecommunication group offering world class telecom services in Russia,
Eastern Europe and Central Asia.
In India, brand MTS offers voice & data services to over 10 million subscribers and
operates across all 22 telecom circles of India.
MTS launched the high-speed mobile broadband service, MBlaze, in November 2009
and has seen tremendous market acceptance with over 5 lakh satisfied mobile
broadband customers. The high speed mobile broadband service has been made
available in more than 130 towns (Including all Metros) across the country. In April
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2010, MTS is also credited to have launched its LIVE TV and Video on demand service,
aptly called MTS TV for all MBlaze customers.
MTS RussiaDemand for wireless communication services in Russia has grown rapidly over the last
ten years. On December 31, 2007, overall wireless telecommunications penetration in
Russia stood at 119% (or 173 million subscribers) versus 105% (or 152 million
subscribers) at the close of 2006, according to AC&M-Consulting.
Key growth factors include:
A rapidly growing economy
Rising disposable incomes and a growing middle class
Relatively low fixed-line penetration
Prevalence of multi SIM card usage
In recent years competition has evolved to exist primarily between MTS and two other
major players, each of which provides significant coverage throughout Russia. In
addition, MTS competes with local GSM, D-AMPS and CDMA operators in several
Russian regions.
Competition in the market is based upon:
Local tariff prices
Network coverage and quality
Brand perception
Level of customer service provided
Roaming and international tariffs
Value-added services
MTS UkraineThe Ukrainian wireless telecommunications market has grown rapidly in recent years
largely due to:
Broader economic recovery in Ukraine
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Changes in ownership of the two major operators
The introduction of Calling Party Pays (CPP) billing arrangements
Increasing competition with the entry of new players
According to public information obtained by Ukrainian mobile operators, overall wireless
penetration in Ukraine increased from 104% to 120%, or approximately 55.6 million
subscribers, in 2007. MTS Ukraine (formerly UMC) is one of the largest wireless
providers in the country, with a 36.0% market share and representing 38.8% of
revenues in the country.(Penetration data according to AC&M-Consulting).
Competition in the market is primarily based on:
Service offers
Network quality Pricing
Brand perception
MTS UzbekistanLow penetration rates characterize the wireless telecommunications market in
Uzbekistan giving MTS the opportunity to develop this market in the coming years.
According to the Companys estimates, in 2007, overall wireless penetration in
Uzbekistan increased to 22% from 10%.
MTS is the number one provider of mobile telephone services in the country, with
approximately 2.8 million subscribers accounting for nearly 48% of the Uzbek market.
MTS TurkmenistanIn Turkmenistan, MTS continues to dominate the market, increasing its subscriber base
by 94% to 356,260 at the close of 2007 versus 183,788 at the end of 2006. MTS
thereby increased its market share by around five percentage points, with an 88% share
of the total market in 2007.
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Penetration in Turkmenistan is still very low, as it grew from 3.2% in 2006 to 7.4% in
2007 according to company estimates, but the countrys economic growth and low
fixed-line penetration give MTS every indication that Turkmenistan will continue to
increase its visibility in the Group results.
MTS Armenia
In September 2007, MTS acquired an 80% stake in K-Telekom, a mobile operator in
Armenia operating under the Viva-Cell brand and offering wireless services using GSM
900 and GSM 1800 technologies throughout the territory of Armenia. As of December
31, 2007, Viva-Cell had 1.4 million subscribers and a 73.9% market share according to
AC&M-Consulting. At the end of 2007, the overall wireless penetration in Armenia was
58%, or approximately 1.9 million subscribers, according to AC&M-Consulting data.
In October 2007, K-Telekom was allocated frequencies valid for 10 years to offer 3G
services in the UMTS standard on the entire territory of Armenia.
HISTORY
MTS was established in October 1993 by Moscow City Telephone Network (MGTS), T-
Mobile Deutschland GmbH (T-Mobile), an affiliate of Deutsche Telekom AG, Siemens
AG (Siemens) and several other shareholders. In late 1996, Sistema JSFC acquired a
majority stake in MTS and has remained the primary owner ever since.
MTS was the first company to launch GSM services in the Moscow region in 1994. In
subsequent years, MTS has expanded rapidly in Russia largely through the acquisition
of smaller independent players and became the leading national mobile operator.
MTS initiated its international expansion in 2002 through the establishment of Mobile
TeleSystems LLC, a joint venture with Beltelecom, the national fixed line operator in
Belarus.
In 2003, MTS continued to expand in the CIS by acquiring the leading operator UMC in
Ukraine, the biggest CIS market outside of Russia.
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MTS entered Central Asia in 2004 through the acquisition of the leading mobile phone
operator in Uzbekistan, Uzdunrobita. In June 2005, the Company acquired Barash
Communications Technologies, Inc., the number one operator in Turkmenistan.
In September 2007, MTS continued its international expansion through the acquisitionof the leading mobile operator in Armenia, K-Telecom.
In December 2008, MTS started to expose its brand outside the CIS borders. MTS and
Shyam Telelink Limited, JSFC Sistema's telecommunications subsidiary in India,
announces the agreement to allow Shyam Telelink to use MTS brand in India. The
decision to introduce the brand to India is reflective of the brands success in the
Companys markets of operation since its launch in May 2006. In April 2008, MTS b rand
was recognized as one of the BRANDZ Top 100 Most Powerful Brands, a ranking
published by the Financial Times and Millward Brown, a leading global market research
and consulting firm.
Today, Mobile TeleSystems is the largest mobile phone operator in Russia and the CIS.
MTS is a multinational corporation of a new type, based in a high-growth emerging
market and simultaneously entering other developing markets with a unified brand.
Having been recognized internationally for corporate governance and transparency,
MTS is not only a leading Russian blue-chip company, but a truly global organization.
GLOBAL RECOGNITION
Top 100 Most Powerful Brands
In April 2008, MTS was named as one of the BRANDZ Top 100 Most Powerful
Brands, a ranking published by the Financial Times and Millward Brown, a leading
global market research and consulting firm. MTS became the first and only Russiancompany to join the ranks of the most powerful brands in the world, which stands as a
recognition of its leadership across the CIS and increasing global relevance. MTS
entered the Top 100 Most Powerful Brands ranking at 89th place with a Brand Value of
$8.077 billion.
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Business Week InfoTech 100
In May 2008, MTS was included in the InfoTech 100 ranking of the best-performing
tech companies by Business Week. MTS was ranked as the 14th company globally,
based on four criteria: shareholder return, return on equity, total revenues, and revenue
growth. MTS became the highest-ranked company from Russia, and above such
companies as AT&T, LG and Microsoft.
Trusted Brand 2008
In June 2008, MTS was recognized by Readers Digest as the most Trusted Brand
among mobile operators in Russia. The European Trusted Brands 2008 survey was
conducted in 16 countries in 14 different languages. In Russia, over 40% of consumers
nominated MTS as the most Trusted Brand in Mobile Phone Network category.
World Communications Awards 2008
In September 2008, MTS received three nominations for the World Communications
Awards 2008. The Company made the shortlist in the Best Brand, Best Mobile
Operator and Best Project Management award categories.
GSMA Board
In April 2008, the CEO of MTS joined the Board of the GSM Association (GSMA), the
global trade association for the mobile industry. GSMA's board members include 25
operator representatives, the Chair of the Executive Management Committee - the body
that manages the Association's ongoing activities in the area of products and services -
and the GSMA CEO Rob Conway. Board members include executives of such leading
global operators as China Mobile, AT&T, Orange, Telefonica O2 Europe, T-Mobile,
Vodafone, and Telenor Mobile.
GSMA 13th Annual Global Mobile Awards
In January 2008, MTS became the first Russian company to receive a nomination in
the 13th Annual Global Mobile Awards hosted by the GSM Association (GSMA). MTS
was recognized for its WAP-portal wap.kids.mts.ru designed specifically for
children in the Best Mobile Infotainment Portal for News/Entertainment category.
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Corporate Governance
MTS was ranked as the most transparent company in Russia by Standard & Poors in
2005, 2006 and 2007. The ranking was based on the analysis of ownership structure
and shareholders rights, financial and operational openness and composition and
procedures of the Board of Directors and Management Committee.
Investor Relations
In 2006 and 2007, MTS was recognized as having the best Investor Relations
department in the telecom sector in Russia. The award was based on the results of the
Extel Survey Focus Russia study, conducted jointly by Interfax and Thomson
Financial.
Top 100 Most Powerful Brands
For the second year in a row, MTS joins the ranks of the most powerful brands in the
world with a value of $9.2 billion at the 71st position. As in 2008, MTS is the most
valuable Russian brand in the ranking and one of the 10 most valuable telecoms brands
in the world. MTS brand has risen 18 spots to become the 71st most powerful brand
globally with a value of $9.2 billion, up from $8.1 billion in 2008.
CORPORATE STRATEGY
Primary goal of MTS is to be the leading communication operator in India, providing its
customers with mobile services and high speed internet access at home and on the
move. For this, company is trying to move beyond the mobile access.
The development of MTS beyond mobile access is part of our strategic initiative 3i.
Companys directions are basically based on three main principles:
Integration
Internet
Innovation
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Integration
In Integration, company is basically trying to develop new customer touch points.
Company aims to provide comprehensive integrated service portfolio for all their
customers. Communication needs, through both fixed line and wireless access. The
networks and platforms company is developing will create a seamless and
unsurpasseduser experience.
Internet
For internet facilities company is trying to offer universal connectivity to its customers
because customer increasingly expects faster and broader connectivity. Company is
also trying to create smarter pipelines so the customers can realize full benefits of
todays technology and to compete with other brands.
Innovation
In todays scenario innovation is very important aspect to stand in highly competitive
market. MTS is differentiating from its competitors by offering a unique mix of products
and services. MTS offers exclusive devices, distinct packages and services.
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PRODUCT PORTFOLIO
MTS offer following types of data Products:-
1.MBLAZE (upto 3.1Mbps speed).
2. MBROWSE (upto 64Kbps speed).
3. Mblaze Mobile WiFi Router
MBLAZE PREMIUM @ Rs. 1599.
Features-
Plug play enabled.
Speed upto 3.1 Mbps.
Fastest uploads at a speed to upto 1.8 Mbps.
Micro SD card slot for data storage.
Stylish survival modem for flexible usage.
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MBLAZE STANDARD @ Rs. 1549.
Features-
Plug play enabled.
Speed upto 3.1 Mbps.
Fastest uploads at a speed to upto 1.8 Mbps.
MBROWSE @ Rs. 1499.
Features-
Plug play enabled.
Speed upto 1x.
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MBLAZE MOBILE WiFi ROUTER @ Rs.5449
Features-
Pocket WiFi routersmallest Mobile Broadband WiFi router
on the market.
No connection hasslesjust switch on and select WiFi
network.
Up to 5 simultaneous WiFi connections.
Battery operatedup to 4 hours working time / up to 100
hours standby time.
Suitable for any WiFi enabled device including iPad Touch &
iPod.
Independent of Operating Systems
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Recharge Plans For Mblaze
Mblaze (FRC) as per need :
Plan Name FRC (Rs.)
Bundled
Usage(Free)
Validity (in
Days)
Extra Usage
(Rs.)
FRC 248 248 1 GB 30 50p/MB
FRC 497 497 5 Gb 30 50p/MB
FRC 498 498 2.5 GB 30 50p/MB
FRC 750 750 UNLIMITED^ 30 50p/MB
FRC 798 798 5 GB 30 50p/MB
FRC 999 999 UNLIMITED^ (12GB) 30 -
FRC 1050 1050 15 GB 30 50p/MB
Mblaze (STV) as per need :
Plan Name Free Usage MRP (Rs.)
Validity (in
Days)
Extra Usage
(Rs.)
Mblaze 96Unlimited^(512
MB) 96 1 N/A
Mblaze 198 250 MB 198 30 50p/MB
Mblaze 248 350 MB 248 30 50p/MB
Mblaze 298 Unlimited^ 1 GB 298 7 N/A
Mblaze 348 512 MB 348 30 50p/MB
Mblaze 498 750 MB 498 30 50p/MB
Mblaze 598 1 GB 598 30 50p/MB
Mblaze 647 Unlimited^ 1 GB 647 30 N/A
Mblaze 698 2 GB 698 30 50p/MB
Mblaze 798 Unlimited^ (6 GB) 798 30 N/AMblaze 898 6 GB 898 30 50p/MB
Mblaze 999 Unlimited^ (12 GB) 999 30 N/A
Mblaze 1050 10 GB 1050 30 50p/MB
Mblaze 3000 30 GB 3000 30 50p/MB
Mblaze 5000 50 GB 5000 30 50p/MB
Mblaze night* 10 GB Night 595 30 50p/MB
Mblaze 3 (3M) 9 GB 2394 90 50p/MB
Mblaze 6 (3M) 18 GB 2694 90 50p/MB
Mblaze 10 (3M) 30 GB 3150 90 50p/MB
Mblaze 1 (6M) 6 GB 3588 180 50p/MB
Mblaze 3 (6M) 18 GB 4788 180 50p/MB
Mblaze 10 (6M) 60 GB 6300 180 50p/MB
Mblaze 15 (6M) 90 GB 9000 180 50p/MB
Mblaze 3 (12M) 36 GB 9576 365 50p/MB
Mblaze 6 (12M) 72 GB 10776 365 50p/MB
Mblaze 10 (12M) 120 GB 12600 365 50p/MB
Mblaze 15 (12M) 180 GB 18000 365 50p/MB*10pm - 7am, Base Tariff-Rs 2/MB
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Recharge Plans For Mbrowse
MBrowse (FRC) as per need :
FRC (Rs.) Bundled FRC with FREE Usage Usage Validity (in Days) Extra Usage Cha
300 Unlimited 30 N/A
600 Unlimited 60 N/A
750 Unlimited 90 N/A
* Base Tariff Rs 2/MB
Mbrowser (STV) as per need:
Plan Name MRP (Rs) Bundled Usage(Free) Validity (in days
MLoad111 111 175 MB 30
MLoad 5 175 300 MB 30
MLoad 249 Unlimited 7
MLoad 6 300 700 MB 30
MLoad night* 349 Unlimited 30
MLoad350 350 1 GB 30
MLoad (day & night*) 449 0.5 GB day/1.5 GB night 30
MLoad 2 499 Unlimited 15
MLoad549 549 Unlimited 30
MLoad 7 600 2 GB 30
MLoad 3 650 Unlimited 30
MLoad 799 (2 months
unlimited) 799 Unlimited 60
* Night - 10 PM - 7 AM, Base Tariff Rs 2/MB
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PRODUCT LAUNCH
Steps:
MarketingDepartment
Checks the market demand. This can be internal or external.
Checks with the exiting product.
Propose a plan according to all the concern depertment i.e. IT, finance, CSDand sales.
Department
Every department cross check the proposal.
IT
Department
Checks the feasibility of the proposal.
FinanceDepartment
Checks the profitability of the proposal.
Department
Product note (proposal) is sign by all the concern department.
CorporateTeam
Sign product note is send for appproval.
ITDepartment
Checks configuration of the product note.
RevenueAssurance
Department
Checks the functionality of product note.
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RESEARCH METHODOLOGY
RESEARCH OBJECTIVES
The research study tends to follow and achieve specific objective.
The objective of this particular study is:-
To identify best tariff offerings among all operators.
To identify the modes of communication.
To attain this objective following steps have been followed:-
Steps-
1. Study of product portfolio.
2. Comparison of recharges offered by different operators.
3. Customer survey- to check the customer satisfaction for the data card, they are
using.
4. Retailers survey- to find out the market demand and supply of data cards.
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TYPE OF RESEARCH
Research Design:
The formidable problem that follows the task of defining the research problem in the
preparation of design of the research project, popularly known as the research design.
A research design is the arrangement of condition for collection and analysis of data in
a manner that aims to combine relevance to the research purpose in economy and
procedure.
Research problems:
Comparative study of data product.
Research methodology:Exploratory method.
The main purpose of exploratory research studies is that of formulating a problem for
more precise investigations or of developing the working hypotheses from an
operational point of view. The major emphasis in such studies is on the discovery of
ideas and insights.
Any one of the following three methods can be used to carry out such kind of research
study: -
Survey of concerning literature.
The Experience survey.
The analysis of insight-stimulating.
Experience survey had been used to carry out such study.
Experience Survey:
It means the survey of people who have had practical experience with the problem to be
studied. The object of such a survey is to obtain insight into the relationships between
variables and new ideas relating to the research problem. An experience survey may
enable the researcher to define the problem more concisely and help in the formulation
of the research process. This survey may as well provide information about the practical
possibilities of research.
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SAMPLE SIZE AND METHOD
Sample size : 100
Sample Method : Random Simple Sampling
SAMPLE
While deciding about the sample of research, it is required from the researchers point
to pay attention to these under mentioned points:
a) Sample Units:
A decision has to be taken concerning a sampling unit before selecting asample, sampling unit may be a geographical one such as state, district,
village Etc. so in this research sampling unit is Jaipur area.
b) Source of data:
Data required for the study was collected through primary sources i.e. Market
Survey and the market area is JAIPUR.
c) Sampling size:
This refers to the no. of items to be selected from the universe to constitute a
sample. This is a major problem before the researcher. The size of sample
should neither be excessively large not too small, it should be optimum. This
size of population must be kept in view for this also limits the sample size.
Sample size in this research is 100. Further divided into 4 categories i.e.
student, commercial, working and household with the sample 0f 25 each.
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Method of data collection
Actually data is of two kinds which are following-
a) Primary Data: Primary data are those, which are collected afresh and for the first
time and this happen to be original in character.
b) Secondary Data: Secondary data are those data which have already been collected
by someone else and which have already been used as per required.
There are basically two sources to collect secondary data
a) Internally: Provided by the company/organization
b) Externally: Various publication of central, state and local Government.
Books, magazines, newspapers
Internet
After only keeping in mind one can think about what type of data has to be collected
during research as our research is concerned I have to gather primary data for
Customer satisfaction and market demand and supply.
Research instruments
Questionnaire Design:
As the questionnaire is self-administrated one, the survey is kept simple and user
friendly. Words used in both the questionnaire (for customer and retailers) are readily
understandable to all respondent.
I have made the questionnaire in which questions are according to the research and
these are convenience for the respondent.
Personnel interaction:
Face to face interaction was done in order to identify their grievances by customer and
retailers.
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LIMITATIONS OF THE STUDY
While surveying I encounter with some problems like-
A survey should involve a larger sample size otherwise the findings of the survey
cannot be generalized.
But a larger sample size may increase the time and cost of collecting the primary
data with the help of Questionnaire.
Many of the respondents were not willing to fill the questionnaire.
Some people were not willing to respond and few of them who responded were in
hurry hence the active participation was lacking. Due to which I faced difficulties in
collecting informations regarding my questionnaire.
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COMPARATIVE ANALYSIS
On the basis of Same Usage (CDMA)
250 MB Usage
Operator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)
MTS Mblazer 198 250 MB 198 30 days 0.50 /MB
Reliance 250 MB 180 30 days 1.00 /MB
Tata Photon 250 MB 205 30 days
1GB Usage
Operator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)
MTS Mblazer 598 1 GB 598 30 days 0.50 /MB
Reliance 1 GB 200 7 days 1.00 /MB
1 GB 715 30 days 1.00 /MB
Tata Photon 1 GB 300 7 days
6GB UsageOperator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)
MTS Mblazer 898 6 GB 898 30 days 0.50 /MB
Reliance 6 GB 1500 90 days 1.00 /MB
Tata Photon 6 GB 1500 90 days
Unlimited
Operator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)
MTS Mblazer 999 Unlimited 999 30 days N.A.
Reliance Unlimited 1200 30 days N.A.
Tata Photon Unlimited 1200 30 days N.A.
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On the basis of same MRP (CDMA)
MRP- Rs.250
OPERATOR PLAN NAME FREE USAGE MRP(Rs.) VALIDITY EXTRA USAGE Rs.
MTS MBLAZER 248 350 MB 248 30 DAYS 0.50/MB
RELIANCE - 350 MB 250 30 DAYS 1.00/MB
TATA PHOTON - 250 MB 250 30 DAYS -
MRP- Rs.700
OPERATOR PLAN NAME FREE USAGE MRP(Rs.) VALIDITY EXTRA USAGE Rs.
MTS MBLAZER 698 2 GB 698 30 DAYS 0.50/MB
RELIANCE - 1 GB 715 30 DAYS 1.00/MB
TATA PHOTON - 1 GB UNLIMITED* 700 30 DAYS -
MRP-Rs.1000
OPERATOR PLAN NAME FREE USAGE MRP(Rs.) VALIDITY EXTRA USAGE Rs.
MTS MBLAZER 999 UNLIMITED* 999 30 DAYS N.A.
RELIANCE - UNLIMITED* 1000 30 DAYS N.A.
TATA PHOTON - 5 GB UNLIMITED* 1000 30 DAYS N.A.
MRP-Rs.1500
OPERATOR PLAN NAME FREE USAGE MRP(Rs.) VALIDITY EXTRA USAGE Rs.
MTS MBLAZER 1500 15 GB 1500 30 DAYS 0.50/MB
RELIANCE - 6 GB 1500 30 DAYS 1.00/MB
TATA PHOTON - 6 GB 1500 30 DAYS -
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On the basis of same validity (CDMA)
Particulars MTS Reliance Tata Photon
Validity Free UsageExtraUsage MRP(Rs.)
ExtraUsage MRP(Rs.)
ExtraUsage MRP(Rs.)
30days 250 MB 50p/MB 198 Re. 1/MB 180 - 250
350 MB 50p/MB 248 Re. 1/MB 250 - -
500 MB 50p/MB 348 Re. 1/MB 350 - -
650 MB - - - - - 500
750 MB 50p/MB 498 - - - -
1 GB 50p/MB 598 Re. 1/MB 715 - -
2 GB 50p/MB 698 - - - 850
5 GB - - - - - 1000
6 GB 50p/MB 898 - - - -1 GB
Unlimited* - - - - - 7005 GB
Unlimited* - -Not
applicable 800 - -
6 GBUnlimited* 50p/MB 798 - - - -
Unlimited**Not
applicable 999Not
applicable 1200 - -
10 GB 50p/MB 1050 - - - 1200
15 GB 50p/MB 1500 - - - -
30 GB 50p/MB 3000 - - - -
50 GB 50p/MB 5000 - - - -
10 GB Night 50p/MB 595 - - - -90days 3 GB 50p/MB 1794 - - - -
6 GB - - Re. 1/MB 1500 - 1500
9 GB 50p/MB 2394 - - - -18 GB 50p/MB 2694 - - - -
30 GB 50p/MB 3150 - - - -
45 GB 50p/MB 4500 - - - -180days 6 GB 50p/MB 3588 - - - -
10 GB - - - - - 2500
18 GB 50p/MB 4788 Re. 1/MB 3000 - -
36 GB 50p/MB 5388 - - - -
60 GB 50p/MB 6300 - - - -
90 GB 50p/MB 9000 - - - -365
days 12 GB 50p/MB 7176 - - - -36 GB 50p/MB 9576 - - - -
72 GB 50p/MB 10776 - - - -
120 GB 50p/MB 12600 - - - -
180 GB 50p/MB 18000 - - - -
7 days 1 GB - - Re. 1/MB 200 - 300
*Free Usage will be available at high speed thereafter unlimited usage will be available on 1x speed.
**Till 12 GB available speed will be 3x thereafter unlimited usage will be available on 1x speed.
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On the basis of usage and validity (GSM)
Particulars OFFERING PRICE(Rs.)
FreeUsage Validity
Airtel
3G Vodafone 3GIdea3G
TataDocomo 3G Reliance 3G MTS
100 MB 30 days - - - - 100 -
250 MB 30 days - - - - 199 198
350 MB 30 days - - 350 - - 248
500 MB 30 days 349 - - - 399 348
650 MB 30 days - - - 500 - -
750 MB 30 days - - - - - 498
1 GB 30 days 599 650 - - 649 598
2 GB 30 days 899 - 599 700 749 698
3 GB 30 days - 850 - - 899 -
5 GB 30 days - 1250 - 1000 1199 -
6 GB 30 days - - - - - 898
10 GB 30 days - - 749 1250 1499 1050
15 GB 30 days - - - - 1799 1500
21 GB 30 days - - - 2100 -
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Cities in which 3G services are available in Rajasthan
Cities
Airtel
3G Tata Docomo 3G Reliance 3G
Ajmer yes yes yes
Alwar - yes yes
Bhilwada - yes yes
Bhiwadi - yes yes
Bikaner - - yes
Jaipur yes - yes
Jodhpur yes - yes
Kishangarh - yes -
Kota yes yes yes
Nimrana - yes -
Pali - - yes
Pilani - yes yes
Sriganganagar - - yes
Udaipur yes yes yes
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FACTS AND FINDINGS
1. MTS offer best tariff among all operators.
2. Maximum people use internet through broadband with 47% followed by data card
with 37% and mobile with 16%.
3. People who use internet through mobile mostly use Airtel.
4. Tata photon has captured maximum market with 40%followed by Reliance with 24%,
BSNL with 14% and MTS & Airtel with11%.
5. Mostly people use postpaid data card connection.
6. People are overall satisfied with data card they are using.
7. MTS has maximum demand for data card with 52% followed by Tata photon with
16%.
8. 80% retailers are aware about the news plans of MTS as soon as they are launch.
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DATA ANALYSIS AND INTERPRETATION
CUSTOMER SURVEY
Student
Ques.1 Which device do you prefer to use internet?
Out of Total 25 Student
OptionNo. ofPerson Percentage
Mobile 7 28
Data Card 6 24
Broadband 12 48
Total 25 100
Interpretation:
Out of 25 students, 7use internet through mobile, 6 through Data card and 12
Broadband.
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Ques.2 Which Technology do you use?
Out of 6 Students
OptionNo. ofPerson Percentage
3G 0 0
EVDO 6 100
1x 0 0
Total 6 100
Interpretation:
All 6 students who use internet through Data card use EVDO technology.
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Ques.3 If Mobile, which companys service do you use?
Out of 7 Internet user through Mobile
OptionNo. ofPerson Percentage
MTS 0 0
Reliance 0 0
Idea 0 0
Airtel 6 86
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 1 14
Total 7 100
Interpretation:
Out of 7 student who use internet through mobile, 6 use Airtel service and 1use BSNL
service.
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Ques.4 If Data Card, which companys service do you use?
Out of 6 Data card User
Option
No. of
Person PercentageMTS 1 17
Reliance 0 0
Tata Photon 3 50
Airtel 1 16
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 1 17
Idea 0 0
Total 6 100
Interpretation:
Out of 6 Data card user (student), 1 use MTS, 3 uses Tata photon, 1 use Airtel and 1
use BSNL.
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Ques.5 Was the data card easily available to you at time of purchase?
Out of 6 Students
OptionNo. ofPerson Percentage
Yes 6 100
No 0 0
Total 6 100
Interpretation:
Data card was easily available to all 6 students.
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Ques.6 Is the connection:-
Out of 6 Students
OptionNo. ofPerson Percentage
Prepaid 3 50
Postpaid 3 50
Total 6 100
Interpretation:
Out of 6 students, 3 uses prepaid connection and 3 uses postpaid connection.
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Ques.7 How do you find the price of data card you are using?
Out of 6 Students
OptionNo. ofPerson Percentage
Expensive 3 50
Economic 3 50
Cheap 0 0
Total 6 100
Interpretation:
Out of 6 students, 3 find the Data card economic and 3 find it expensive.
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Ques.8 Does the advertising play any role in selection of data card?
Out of 6 Students
OptionNo. ofPerson Percentage
Yes 5 83
No 1 17
Total 6 100
Interpretation:
Out of 6 students, 5 think advertising play an important role in selection of data card and
1 think it does not play an important role.
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Ques.9 Which company do you feel promote its data card maximum?
Out of 6 Data card User
OptionNo. ofPerson Percentage
MTS 3 50
Reliance 0 0
Tata Photon 3 50
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 0 0
Idea 0 0
Total 6 100
Interpretation:
Out of 6 students, 3 feel MTS promote its data card maximum and 3 feel Tata Photon
promote its data card maximum.
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Ques.10 which companys advertisement do you find appealing?
Out of 6 Data card User
Option
No. of
Person Percentage
MTS 2 33
Reliance 0 0
Tata Photon 4 67
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 0 0
Idea 0 0
Total 6 100
Interpretation:
Out of 6 students, 2 find MTS advertisement appealing and 4 find Tata photons ads
appealing.
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Ques.11 Are you satisfied with the after sales service of data card you are using?
Out of 6 Students
OptionNo. ofPerson Percentage
Yes 5 83
No 1 17
Total 6 100
Interpretation:
Out of 6 students, 5 are satisfied with the after sales service of data card they are using
but 1 is not satisfied.
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Ques.12 Are you overall satisfied with the data card, you are using?
Out of 6 Students
OptionNo. ofPerson Percentage
Yes 5 83
No 1 17
Total 6 100
Interpretation:
Out of 6 students, 5 are overall satisfied with the data card they are using but 1 is not
overall satisfied.
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Ques.13 If no, which companys data card you want to buy?
Out of 6 Data card User, 1 Data card Userwants to switch
OptionNo. ofPerson Percentage
MTS 1 100
Reliance 0 0
Tata Photon 0 0
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 0 0
Idea 0 0
Total 1 100
Interpretation:
1 student who is not overall satisfied wants to switch to MTS.
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Commercial
Ques.1 Which device do you prefer to use internet?
Out of Total 25 Commercial
OptionNo. ofPerson Percentage
Mobile 5 20
Data Card 13 52
Broadband 7 28
Total 25 100
Interpretation:Out of 25 commercials, 5 use internet through mobile, 13 through Data card and 7
through Broadband.
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Ques.2 Which Technology do you use?
Out of 13 Commercial
OptionNo. ofPerson Percentage
3G 1 8
EVDO 11 84
1x 1 8
Total 13 100
Interpretation:
Out of 13 commercials that use internet through Data card, 1 use 3G technology, 11
use EVDO technology and 1 use 1x technology.
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Ques.3 If Mobile, which companys service do you use?
Out of 5 Internet user through Mobile
OptionNo. ofPerson Percentage
MTS 0 0
Reliance 1 20
Idea 0 0
Airtel 3 60
Vodafone 1 20
Tata DoCoMo 0 0
BSNL 0 0
Total 5 100
Interpretation:
Out of 5 commercials that use internet through mobile, 3 use Airtel service, 1 use
Vodafone service and 1 use Reliance service.
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Ques.5 Was the data card easily available to you at time of purchase?
Out of 13 Commercial
OptionNo. ofPerson Percentage
Yes 13 100
No 0 0
Total 13 100
Interpretation:
Data card was easily available to all 13 Commercials.
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Ques.6 Is the connection:-
Out of 13 Commercial
OptionNo. ofPerson Percentage
Prepaid 3 23
Postpaid 10 77
Total 13 100
Interpretation:
Out of 13 Commercials, 3 uses prepaid connection and 10 uses postpaid connection.
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Ques.7 How do you find the price of data card you are using?
Out of 13 Commercial
OptionNo. ofPerson Percentage
Expensive 6 46
Economic 7 54
Cheap 0 0
Total 13 100
Interpretation:
Out of 13 Commercials, 7 find the Data card economic and 6 find it expensive.
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Ques.8 Does the advertising play any role in selection of data card?
Out of 13 Commercial
OptionNo. ofPerson Percentage
Yes 8 62
No 5 38
Total 13 100
Interpretation:
Out of 13 Commercials, 8 think advertising play an important role in selection of data
card and 5 think it does not play an important role.
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Ques.9 Which company do you feel promote its data card maximum?
Interpretation:
Out of 13 Commercials, 3 feel MTS promote its data card maximum, 5 feel its Reliance
and 5 feel Tata Photon promote its data card maximum.
Out of 13 Data card User
OptionNo. ofPerson Percentage
MTS 3 24
Reliance 5 38
Tata Photon 5 38
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 0 0Idea 0 0
Total 13 100
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Ques.10 which companys advertisement do you find appealing?
Interpretation:
Out of 13 Commercials, 3 find MTS advertisement appealing, 4 find Reliance ads
appealing, 4 find Tata photons ads appealing and 2 find Vodafone ads appealing.
Out of 13 Data card User
OptionNo. ofPerson Percentage
MTS 3 23
Reliance 4 31
Tata Photon 4 31
Airtel 0 0
Vodafone 2 15
Tata DoCoMo 0 0
BSNL 0 0
Idea 0 0
Total 13 100
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Ques.11 Are you satisfied with the after sales service of data card you are using?
Out of 13 Commercial
OptionNo. ofPerson Percentage
Yes 13 100
No 0 0
Total 13 100
Interpretation:
All 13 Commercials are satisfied with the after sales service of data card they are using.
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Ques.12 Are you overall satisfied with the data card, you are using?
Out of 13 Commercial
Option
No. of
Person Percentage
Yes 13 100
No 0 0
Total 13 100
Interpretation:
All 13 Commercials are overall satisfied with the data card they are using.
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Working
Ques.1 Which device do you prefer to use internet?
Out of Total 25 Working
OptionNo. ofPerson Percentage
Mobile 4 16
Data Card 15 60
Broadband 6 24
Total 25 100
Interpretation:
Out of 25 workings, 4 use internet through mobile, 15 through Data card and 6 through
Broadband.
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Ques.2 Which Technology do you use?
Out of 15 Working
OptionNo. ofPerson Percentage
3G 1 7
EVDO 14 93
1x 0 0
Total 15 100
Interpretation:
Out of 15 working who use internet through Data card, 1 use 3G technology and 14 use
EVDO technology.
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Ques.3 If Mobile, which companys service do you use?
Out of 4 Internet user through Mobile
OptionNo. ofPerson Percentage
MTS 0 0
Reliance 0 0
Idea 0 0
Airtel 2 50
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 2 50
Total 4 100
Interpretation:
Out of 4 working that use internet through mobile, 2 use Airtel services and 2 use BSNL
services.
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Ques.4 If Data Card, which companys service do you use?
Out of 15 Data card User
Option
No. of
Person PercentageMTS 2 13
Reliance 3 20
Tata Photon 7 47
Airtel 2 13
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 1 7
Idea 0 0
Total 15 100
Interpretation:
Out of 15 Data card user (working), 2 use MTS, 3 uses Reliance, 7 uses Tata photon, 2
uses Airtel and 1 use BSNL.
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Ques.5 Was the data card easily available to you at time of purchase?
Out of 15 Working
OptionNo. ofPerson Percentage
Yes 15 100
No 0 0
Total 15 100
Interpretation:
Data card was easily available to all 15 workings.
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Ques.6 Is the connection:-
Out of 15 Working
OptionNo. ofPerson Percentage
Prepaid 8 53
Postpaid 7 47
Total 15 100
Interpretation:
Out of 15 workings, 8 uses prepaid connection and 7 uses postpaid connection.
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Ques.7 How do you find the price of data card you are using?
Out of 15 Working
OptionNo. ofPerson Percentage
Expensive 8 53
Economic 7 47
Cheap 0 0
Total 15 100
Interpretation:
Out of 15 workings, 7 find the Data card economic and 8 find it expensive.
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Ques.8 Does the advertising play any role in selection of data card?
Out of 15 Working
OptionNo. ofPerson Percentage
Yes 11 73
No 4 27
Total 15 100
Interpretation:
Out of 15 workings, 11 think advertising play an important role in selection of data card
and 4 think it does not play an important role.
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Ques.9 Which company do you feel promote its data card maximum?
Out of 15 Data card User
OptionNo. ofPerson Percentage
MTS 2 13
Reliance 4 27
Tata Photon 7 46
Airtel 1 7
Vodafone 0 0
Tata DoCoMo 1 7
BSNL 0 0Idea 0 0
Total 15 100
Interpretation:
Out of 15 workings, 2 feel MTS promote its data card maximum, 4 feel its Reliance, 1
feel its Airtel, 1 feel its Tata DoCoMo and 7 feel Tata Photon promote its data card
maximum.
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Ques.10 which companys advertisement do you find appealing?
Out of 15 Data card User
OptionNo. ofPerson Percentage
MTS 1 7
Reliance 2 13
Tata Photon 7 46
Airtel 2 13
Vodafone 1 7
Tata DoCoMo 1 7
BSNL 0 0
Idea 1 7
Total 15 100
Interpretation:
Out of 15 workings, 1 find MTS advertisement appealing, 2 find Reliance ads appealing,
7 find Tata photons ads appealing, 2 find Airtel ads appealing, 1 find Tata DoCoMo ads
appealing, 1 find Idea ads appealing, and 1 find Vodafone ads appealing.
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Ques.11 Are you satisfied with the after sales service of data card you are using?
Out of 15 Working
OptionNo. ofPerson Percentage
Yes 14 93
No 1 7
Total 15 100
Interpretation:
Out of 15 workings, 14 are satisfied with the after sales service of data card they are
using but 1 is not satisfied.
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Ques.12 Are you overall satisfied with the data card, you are using?
Out of 15 Working
OptionNo. ofPerson Percentage
Yes 14 93
No 1 7
Total 15 100
Interpretation:
Out of 15 workings, 14 are overall satisfied with the data card they are using but 1 is not
overall satisfied.
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75
Household
Ques.1 Which device do you prefer to use internet?
Out of Total 25 Household
OptionNo. ofPerson Percentage
Mobile 0 0
Data Card 3 12
Broadband 22 88
Total 25 100
Interpretation:
Out of 25 households, 3 use internet through Data card and 22 through Broadband.
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Ques.2 Which Technology do you use?
Out of 3 Household
OptionNo. ofPerson Percentage
3G 0 0
EVDO 3 100
1x 0 0
Total 3 100
Interpretation:
All 3 households that use internet through Data card use EVDO technology.
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Ques.4 If Data Card, which companys service do you use?
Out of 3 Data card User
Option
No. of
Person PercentageMTS 0 0
Reliance 1 33
Tata Photon 1 33
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 1 34
Idea 0 0
Total 3 100
Interpretation:
Out of 3 Data card user (household), 1 use Reliance, 1 use Tata photon and 1 use
BSNL.
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Ques.5 Was the data card easily available to you at time of purchase?
Out of 3 Household
OptionNo. ofPerson Percentage
Yes 3 100
No 0 0
Total 3 100
Interpretation:
Data card was easily available to all 3 households.
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Ques.6 Is the connection:-
Out of 3 Household
OptionNo. ofPerson Percentage
Prepaid 2 67
Postpaid 1 33
Total 3 100
Interpretation:
Out of 3, 2 uses prepaid connection and 1 use postpaid connection.
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Ques.7 How do you find the price of data card you are using?
Out of 3 Household
OptionNo. ofPerson Percentage
Expensive 0 0
Economic 3 100
Cheap 0 0
Total 3 100
Interpretation:
All 3 households find the Data card economic.
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Ques.8 Does the advertising play any role in selection of data card?
Out of 3 Household
OptionNo. ofPerson Percentage
Yes 2 67
No 1 33
Total 3 100
Interpretation:
Out of 3 households, 2 think advertising play an important role in selection of data card
and 1 think it does not play an important role.
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Ques.9 Which company do you feel promote its data card maximum?
Out of 3 Data card User
OptionNo. ofPerson Percentage
MTS 0 0
Reliance 2 67
Tata Photon 1 33
Airtel 0 0
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 0 0
Idea 0 0
Total 3 100
Interpretation:
Out of 3 households, 2 feel reliance promote its data card maximum and 1 feel Tata
Photon promote its data card maximum.
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84
Ques.11 Are you satisfied with the after sales service of data card you are using?
Out of 3 Household
OptionNo. ofPerson Percentage
Yes 3 100
No 0 0
Total 3 100
Interpretation:
All 3 households are satisfied with the after sales service of data card they are using.
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Ques.12 Are you overall satisfied with the data card, you are using?
Out of 3 Household
Option No. of Person Percentage
Yes 3 100
No 0 0
Total 3 100
Interpretation:
All 3 households are overall satisfied with the data card they are using.
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86
RETAILER SURVEY
Ques.1 You are retailer for:-
Out of Total 25 Retailers
OptionNo. ofPerson Percentage
Sim card 0 0
Data Card 13 52
Both 12 48
Total 25 100
Interpretation:Out of 25 Retailers, 13 are Retailer for data card and 12 are Retailer for data card and
Sim card both.
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Ques.2 Which companys data cards are you selling?
Out of Total 25 Retailers
OptionNo. ofPerson Percentage
1 5 20
2 5 20
3 4 16
4 2 8
5 3 12
6 0 0
7 0 0
All 6 24Total 25 100
Interpretation:
Out of 25 retailers, 5 sell 1 companys data card, 5 sell 2 companys data card, 4 sell 3
companys data card, 2 sell 4 companys data card, 3 sell 5 companys data card and 6
sell all 8 companys data card.
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Ques.3 Which companys data card has maximum demand?
Out of Total 25 Retailers
Option
No. of
Person PercentageMTS 13 52
Reliance 2 8
Tata Photon 4 16
Airtel 3 12
Vodafone 1 4
Tata DoCoMo 1 4
BSNL 1 4
Idea 0 0
Total 25 100
Interpretation:
Out of 25 retailers, 13 retailers said MTS has max. Demand, 2 said its Reliance, 4 said
its Tata Photon, 3 said its Airtel, 1 said its Vodafone, 1 said its Tata DoCoMo and 1 said
its BSNL.
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Ques.4 Which companies are giving supply on time?
Out of 25 Retailers
Option
No. of
Person PercentageMTS 18 72
Reliance 2 8
Tata Photon 2 8
Airtel 1 4
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 2 8
Idea 0 0Total 25 100
Interpretation:
Out of 25 retailers, 18 said MTS gives supply on time, 2 said its Reliance, 2 said its Tata
Photon, 1 said its Airtel and 2 said its BSNL.
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Ques.5 Which companies are giving maximum commission?
Out of 25 Retailers
OptionNo. ofPerson Percentage
MTS 15 60
Reliance 2 8
Tata Photon 4 16
Airtel 3 12
Vodafone 0 0
Tata DoCoMo 0 0
BSNL 1 4
Idea 0 0Total 25 100
Interpretation:
Out of 25 retailers, 15 said MTS max. Commission, 2 said its Reliance, 4 said its Tata
Photon, 3 said its Airtel and 1 said its BSNL.
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Ques.6 Are you made aware of the new plans as soon as they are launched?
Out of 25 Retailers
Option No. of Person Percentage
Yes 20 80
No 5 20
Total 25 100
Interpretation:
Out of 25 retailers, 20 were aware of the new plans but 5 were not.
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Ques.7 What is the mode through which information reaches to you?
Out of Total 25 Retailers
Option
No. of
Person Percentage
Message 0 0
Sales res. 25 100
Email 0 0
Total 25 100
Interpretation:
All 25 Retailers get information through sales res.
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Ques.8 How many times a company sales rep. visits your store in a month?
Out of Total 25 Retailers
Option
No. of
Person Percentage
Once 2 8
Twice 3 12
Thrice 4 16More thanthrice 16 64
Total 25 100
Interpretation:
Out of 25 Retailers, 2 said sales res. Visit their store once in a month, 3 said sales res.
Visit their store twice in a month, 4 said sales res. Visit their store thrice in a month and
16 said sales res. Visit their store more than thrice in a month.
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Ques.9 Are any sort of perks/ benefits provided to you, for your sales achievements?
Out of 25 Retailers
Option No. of Person Percentage
Yes 12 48
No 13 52
Total 3 100
Interpretation:
Out of 25 Retailers, 12 said they get perks/ benefits for your sales achievements and 13
did not.
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Ques.10 Are you satisfied with it?
Out of 25 Retailers
Option No. of Person Percentage
Yes 25 100
No 0 0
Total 25 100
Interpretation:
All 25 Retailers are satisfied with companys service.
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SWOT ANALYSIS
Strengths:
1. Extending offerings like fixed broadband, pay television, content and entertainment services.2. Strong brand name and visibility.
3. Low tariff plans.
4. Innovative schemes.
5. Reliable and quality product.
6. Vision oriented culture.
7. Good network.
Weakness:
1. Only CDMA; no GSM.
2. Lacking efficient global operations.
3. Comparatively less brand recall in customer mind.
Opportunities:
1. Huge market.
2. Growth oriented customer market.
3. Growing in data card market.
Threat:
1. Competition from other companies.
2. Less product awareness in the market.
3. Mobile Number portability.
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APPENDIX
QUESTIONNAIRE (Customers)
PERSONAL INFORMATIONS:
Name :
Age :
Gender :
Address :
Phone No. :
E-mail :
Category : (a) Student (b)Commercial (c) Working (d) Household
Q.1 Which device do you prefer to use internet?
(a) Mobile (b) Data Card (c) Broadband
Q.2 Which Technology do you use?
(a) 3G (b) EVDO (c) 1x
Q.3 If Mobile, which companys service do you use?
(a) MTS (b) Reliance (c) Idea
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL
Q.4 If Data Card, which companys service do you use?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.5 Was the data card easily available to you at time of purchase?
(a) Yes (b) No
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Q.6 Is the connection:-
(a) Prepaid (b) Postpaid
Q.7 How do you find the price of data card you are using?
(a) Expensive (b) Economic (c) Cheap
Q.8 Does the advertising play any role in selection of data card?
(a) Yes (b) No
Q.9 Which company do you feel promote its data card maximum?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.10 which companys advertisement do you find appealing?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.11 Are you satisfied with the after sales service of data card you are using?
(a) Yes (b) No
Q.12 Are you overall satisfied with the data card, you are using?
(a) Yes (b) No
Q.13 If no, which companys data card you want to buy?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.14 Reference:- Name:
Contact No.:
Date: Thank You.
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QUESTIONNAIRE (Retailers)
RETAILERS INFORMATIONS:
Retails Shop Name:
Contacted Persons Name:
Phone No.:
E-mail:
Q.1 You are retailer for:-
(a) Sim Card (b) Data Card (c) Both
Q.2 Which companys data cards are you selling?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.3 Which companys data card has maximum demand?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.4 Which companies are giving supply on time?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.5 Which companies are giving maximum commission?
(a) MTS (b) Reliance (c) Tata Photon
(d) Airtel (e) Vodafone (f) Tata DoCoMo
(g) BSNL (h) Idea
Q.6 Are you made aware of the new plans as soon as they are launched?
(a) Yes (b) No
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Q.7 What is the mode through which information reaches to you?
(a) E-mail (b) Sales rep. (c) Message
Q.8 How many times a company sales rep. visits your store in a month?
(a) Once (b) Twice (c) Thrice(d) More than Thrice
Q.9 Are any sort of perks/ benefits provided to you, for your sales achievements?
(a) Yes (b) No
Q.10 Are you satisfied with it?
(a) Yes (b) No
Date: Thank You.
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BIBLIOGRAPHY
BOOK
Kothari C.R.
Research Methodology, New Delhi,
Vikas publishing House Pvt. Ltd.
INTERNET
http://www.mtsindia.in/corporate/about-mts.html
http://www.rcom.co.in/Rcom/personal/internet/wireless_internet.html
http://www.tataphoton.com/tata-photon-prepaid.aspx
http://www.airtel.in/wps/wcm/connect/Airtel3G/airtel3g/3g-services/tariffs/pg_tariffs
http://www.idea3g.co.in/prepaid.php?circle=Rajasthan
http://www.vodafone.in/3gworld/pages/3g_serivces.aspx?hc=5&cid=mum
http://www.tatadocomo.com/3g-plans-prepay.aspx