STUDY CASENEW PRODUCT or SERVICE

PROJECT DESCRIPTION &OBJECTIVES

Based on trends design innovate product or service

TASKS FOR WORKSHOP/ FINAL PRESENTATIONBased on trends design new product or serviceExplain what kind of problem you solve to people- validate by empathy mapValidation by your target groupDesign your brand +positioning-positioning map/ use storyboardAd campaign/video or poster/social mediaBusiness model CANVASPrepare final presentation

TEAMRivas Alejandra

Hernández Jorge Alberto

Pérez Kary Stephanie

TIMELINE

WORKSHOP 4 18.7. 14:00-17:00Based on trends design new product or service/ Explain what kind of problem you solve to people

WORKSHOP 5 20.7. 9:00-12:30

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30

FINAL PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

1

REAL PROJECT-GREEN BUILDING

PROJECT OBJECTIVES

Marketing campaign for Student Green Building project

PROJECT DESCRIPTIONBased on cooperation with Slovak architect studio and universities prepare marketing campaign, offer list, content and business model of Student Green Building and Student Green Competition

TASKS FOR WORKSHOP/ FINAL PRESENTATION

TEAMPérez Arely Monserrat ?

Soria Carlos Anibal ?

Rojas Daniela ?

TIMELINEWORKSHOP 4 18.7. 14:00-17:00 Have a look to HERE / Study how

to write a good offer listWORKSHOP 5 20.7. 9:00-12:30

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30

FINAL PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

2

REAL PROJECT-FASHION E-SHOP

PROJECT DESCRIPTION &OBJECTIVES

ADD TODAY/TOMMOROW

TASKS FOR WORKSHOP/ FINAL PRESENTATION

TEAMOrozco Amanda Danielle Serratos Daniela

Wallace Andrea Isabel Vega Daniela Ivonne

Coronado César Luis Negrete Francisco Javier

Peña Karla Iliana Garza Miguel

TIMELINEWORKSHOP 4 18.7. 14:00-17:00

WORKSHOP 5 20.7. 9:00-12:30

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30

FINAL PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

REAL PROJECT-

3

4

FASHION BRAND

PROJECT DESCRIPTION &OBJECTIVES

ADD TODAY/TOMMOROW

FINAL PRESENTATION

TEAMHidalgo Alison Cristina Vázquez Jessica Aidee

Gutiérrez Daniela Ovalle Julián

TIMELINEWORKSHOP 4 18.7. 14:00-17:00

WORKSHOP 5 20.7. 9:00-12:30

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30

FINAL PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

REAL PROJECT-E-BOOK/How to build your own business

PROJECT OBJECTIVES

Write e-book and prepare marketing campaign

PROJECT DESCRIPTIONBased on cooperation with Talentway write e-book about “How students can build their small businesses with a very small budget ” and prepare marketing campaign of this book.

TEAMGarcía Agustín Hernández Juan Antonio

Ramos Carolina Sarmiento Luis Eduardo

Hernández Gloria Jessica

TIMELINE

WORKSHOP 4 18.7. 14:00-17:00

Make a short research about the publications with the same topic/ Make a short research about the most creative written publications for the students (can be any topic)/ Think about the NAME and CONTENT (chapters) of this book/ Make a short research about the best solution (software) to write an e-book

WORKSHOP 5 20.7. 9:00-12:30

Collect free software/websites, which can help young students build their own business (CANVA, BUZZUMO, etc. ) What kind of tools from the Design Thinking methods can be used the best.

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30FINAL

PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

5

REAL PROJECT-E-BOOK/Modern marketing dictionary

PROJECT OBJECTIVES

Write e-book and prepare marketing campaign

PROJECT DESCRIPTIONBased on cooperation with Talentway write e-book “Modern (Creative) marketing dictionary “ and prepare marketing campaign of this book.

TEAMChávez Diana Laura

Bernal Jose Antonio

Lara Maribel

TASKS FOR WORKSHOP/ FINAL PRESENTATION

WORKSHOP 4 18.7. 14:00-17:00

Make a short research about the publications with the same topic/ Make a short research about the most creative written publications for the students (can be any topic)/ Think about the NAME and CONTENT (chapters) of this book/ Make a short research about the best solution (software) to write an e-book

WORKSHOP 5 20.7. 9:00-12:30 Collect at least 50 the most important terms in marketing

WORKSHOP 6 25.7. 9:00-12:30

WORKSHOP 7 28.7. 9:00-12:30FINAL

PRESENTATION 29.7. 9:00-12:30

PROJECT PARTNERS

6