SUMMER REPORTSUMMER REPORT

ONON

APPAREL MERCHANDISINGAPPAREL MERCHANDISING

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DIVISION OF PRESENTATIONDIVISION OF PRESENTATION

INTRODUCTION-ORGANIZATIONINTRODUCTION-ORGANIZATION

RATIONALERATIONALE

SCOPESCOPE

THE PROCESS-APPAREL MERCHANDISINGTHE PROCESS-APPAREL MERCHANDISING

OBJECTIVE OF THE STUDYOBJECTIVE OF THE STUDY

METHODOLOGY ADOPTEDMETHODOLOGY ADOPTED

OBSERVATIONS AND ANALYSISOBSERVATIONS AND ANALYSIS

RECOMMNDATIONSRECOMMNDATIONS

INTRODUCTIONINTRODUCTION

TO ORGANISATION:TO ORGANISATION:

Wave, an apparel export house was established in the year 1996Wave, an apparel export house was established in the year 1996

BUYERS : Bubles , Shahi Exports BUYERS : Bubles , Shahi Exports

COMPETITORS :Indigo collection, Dheer global and Chunu COMPETITORS :Indigo collection, Dheer global and Chunu InternationalInternational

PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per day day

WORKFORCE : 50 people (1996) TO 500 peopleWORKFORCE : 50 people (1996) TO 500 people

RATIONALERATIONALE

Acquire knowledge about the whole functioning of an Acquire knowledge about the whole functioning of an

export house export house

Function of marketing Function of marketing

Learn practical realities of business to business Learn practical realities of business to business

transactions.transactions.

SCOPESCOPE

Asst. Merchandiser (0-1 yr)Asst. Merchandiser (0-1 yr)

Merchandiser (3-5yrs) Merchandiser (3-5yrs)

Brand Merchandising Manager(6-8 yrs) Brand Merchandising Manager(6-8 yrs)

THE PROCESS : APPARELTHE PROCESS : APPAREL MERCHANDISISNG MERCHANDISISNG

The Process of apparel merchandising : The Process of apparel merchandising :

ENQUIRY/PRESENTATION ENQUIRY/PRESENTATION

COSTINGCOSTING

SOURCING SOURCING

PLANNING PLANNING

INTERMEDIATION INTERMEDIATION

SHIPMENT SHIPMENT

ENQUIRYENQUIRY

Received from the Received from the buying housebuying house

Costing per piece and its Costing per piece and its initial fit initial fit

Enquiry from our old Enquiry from our old customercustomer

Instructions in the Instructions in the

enquiry enquiry Advertisement SampleAdvertisement Sample

Hang Tag, Hangers. Hang Tag, Hangers.

Packaging Instruction Packaging Instruction etc.etc.

PRESENTATIONPRESENTATION

To attract a new BUYER To attract a new BUYER

Request to various buying houses Request to various buying houses

Show them all are products and provide them with all the Show them all are products and provide them with all the necessarynecessary

information information

COSTINGCOSTING FABRIC COSTFABRIC COST : (actual cost of the fabric) : (actual cost of the fabric)

BASIC TRIMBASIC TRIM : (cost of accessories like Zipper, : (cost of accessories like Zipper, button, ,Hangtag,button, ,Hangtag,

Hanger, Label, Size Label, LD bag, wash label etc )Hanger, Label, Size Label, LD bag, wash label etc )

ADDITIONAL TRIMADDITIONAL TRIM : embroidery, satin ribbon, dory, beads, : embroidery, satin ribbon, dory, beads, andand

lasses etc lasses etc

FABRICATIONFABRICATION: tailoring cost FOR the production of per piece : tailoring cost FOR the production of per piece

PROFITPROFIT: depends upon company policy and its reputation : depends upon company policy and its reputation

EXAMPLE OF COSTING: 7B4F – RATESEXAMPLE OF COSTING: 7B4F – RATES

(SOURCE: ADMIN OFFICE, WAVES)(SOURCE: ADMIN OFFICE, WAVES)

(in rupees)(in rupees) Cotton printed voile (92 * 104) @ 52/mtrCotton printed voile (92 * 104) @ 52/mtr – 88 (Avg-1.70 – 88 (Avg-1.70

m)m) Smoky brass beads and sequenceSmoky brass beads and sequence - 50- 50 FabricationFabrication - 45- 45 FinishingFinishing - 25- 25 Profit MarginProfit Margin - 35- 35

---------------------------- Rs.243Rs.243

SOURCINGSOURCING

To know the market from where he is going to get the grey To know the market from where he is going to get the grey fabric,fabric,

dyeing, accessories, printing, bleaching, etc. dyeing, accessories, printing, bleaching, etc.

PLANNING:PLANNING:

FOR SOURCING: No shortage or defective material FOR SOURCING: No shortage or defective material received .received .

MARKER PLANNING : Smaller scale MARKER PLANNING : Smaller scale

PRODUCTION PLANNING :SITTING WITH production PRODUCTION PLANNING :SITTING WITH production managermanager

and plans out the number of days the pieces will take for and plans out the number of days the pieces will take for thethe

production of bulk order.production of bulk order.

INTERMEDIATION:INTERMEDIATION: Mediator between the buying house and Mediator between the buying house and

his firmhis firm To get approvals for the size set, advertisement sample and To get approvals for the size set, advertisement sample and

pre production samples pre production samples

Sending them daily production charts, finishing reports Sending them daily production charts, finishing reports

Makes a call for a pilot run from initial hundred to two Makes a call for a pilot run from initial hundred to two hundred pieceshundred pieces

Offering initial, middle, pre final and Offering initial, middle, pre final and

subsequently final inspection request subsequently final inspection request

SHIPMENTSHIPMENT

Last final nod from his counter part (i.e. quality assurance man Last final nod from his counter part (i.e. quality assurance man fromfrom

the buying house) and he then requires packaging list and in-the buying house) and he then requires packaging list and in-voice.voice.

OBJECTIVE OF THE STUDYOBJECTIVE OF THE STUDY

MAIN : To assist Merchandiser Mr. Aditya Singh MAIN : To assist Merchandiser Mr. Aditya Singh

SPECIFIC OBJECTIVE: SPECIFIC OBJECTIVE:

Daily checking of mails.Daily checking of mails.

Mailing to the buyer : Mailing to the buyer : (i) The daily production charts.(i) The daily production charts.(ii) Mailing inspection request.(ii) Mailing inspection request.

Getting list of vendors from admin office for costing Getting list of vendors from admin office for costing purpose.purpose.

Assisting him during quality inspection.Assisting him during quality inspection.

Tracking daily production reports.Tracking daily production reports.

METHODOLOGY ADOPTEDMETHODOLOGY ADOPTED

REPORTING THROUGH MAIL :REPORTING THROUGH MAIL : Handled all the enquiries from the Handled all the enquiries from the

buying house that is SHAHI EXPORT HOUSE for their brandbuying house that is SHAHI EXPORT HOUSE for their brand

ATLAST and FLOWER ATLAST and FLOWER

Style handled : 3C38,3C39 & 7B4FStyle handled : 3C38,3C39 & 7B4F

MAIL daily Production charts, finishing reports and sometimesMAIL daily Production charts, finishing reports and sometimes

inspection request Mr. Selvaraj (Quality assurance, Shahi exportinspection request Mr. Selvaraj (Quality assurance, Shahi export

House) Mr. Bhaskar (Merchandiser, Shahi Export house) House) Mr. Bhaskar (Merchandiser, Shahi Export house)

CONTD.CONTD.

SUPERVISION: SUPERVISION: get details about hourly report from the get details about hourly report from the finishingfinishing

supervisor Mr.Sachin & packaging supervisor Mr. Saeed. supervisor Mr.Sachin & packaging supervisor Mr. Saeed.

During FINAL inspections by Mr.Selvaraj During FINAL inspections by Mr.Selvaraj

OBSERVATIONS AND ANALYSISOBSERVATIONS AND ANALYSIS 1. Role of a merchandiser is getting buisness for the company 1. Role of a merchandiser is getting buisness for the company

------Expansion of the business ------Expansion of the business

2. A merchandiser needs to be in constant touch with the buying house2. A merchandiser needs to be in constant touch with the buying house

regarding any information on daily productions and finishing reports.regarding any information on daily productions and finishing reports.

----------Building reputation and he act as coordinator ----------Building reputation and he act as coordinator

3. A regular follow up needs to be taken once the sample has been3. A regular follow up needs to be taken once the sample has been

passedpassed --------------prepared for any kind of eventuality --------------prepared for any kind of eventuality

CONTDCONTD.. Profit depends mainly on minimum wastage of the fabric and timing Profit depends mainly on minimum wastage of the fabric and timing

of its production.of its production.

----------------importance of planning ----------------importance of planning

Costing of fabric and fabrication depends upon style of the fabric Costing of fabric and fabrication depends upon style of the fabric

------------------more profit margin in case of complex style but it also higher ------------------more profit margin in case of complex style but it also higher

payments to its workers payments to its workers

More the width of the cloth lesser will be its average.More the width of the cloth lesser will be its average.

--------------less average, it is meant that less wastage of cloth and hence --------------less average, it is meant that less wastage of cloth and hence more profit more profit

CONTDCONTD.. Completing orders before time helps in building reputation Completing orders before time helps in building reputation

and developing stronger expertise.and developing stronger expertise.

---------Expansion of export house and more profit ---------Expansion of export house and more profit

Shipment can be accepted, rejected or cancelled or flashed Shipment can be accepted, rejected or cancelled or flashed

--------Acceptance increases market value, rejection or --------Acceptance increases market value, rejection or cancellation decreases it and flashing makes the export cancellation decreases it and flashing makes the export house bear its shipment cost.house bear its shipment cost.

5% more fabric is ordered as set in the average by the 5% more fabric is ordered as set in the average by the tailor master tailor master

---------Importance of Inventory ---------Importance of Inventory

RECOMMENDATIONSRECOMMENDATIONS Implementation of six sigma, kaizen, just in time Implementation of six sigma, kaizen, just in time

To be flexible in terms of production quantityTo be flexible in terms of production quantity

Initiate steps to improve management assets i.e. hire well-Initiate steps to improve management assets i.e. hire well-

educated and technically qualified staff to bring in sophistication ineducated and technically qualified staff to bring in sophistication in

the management practices.the management practices.

Work on strong marketing and merchandising capabilities, as wellWork on strong marketing and merchandising capabilities, as well

as keep an eye for design and skills in product development as itas keep an eye for design and skills in product development as it

will help in gaining competitive advantage.will help in gaining competitive advantage.

CONTD.CONTD.

Work on creating leaders and reference points that can be Work on creating leaders and reference points that can be

aspirational or inspirational for rest of the company employees. aspirational or inspirational for rest of the company employees.

Sourcing of the raw materials needs to be more stitched thanSourcing of the raw materials needs to be more stitched than

fragmented to achieve true integration between various links in thefragmented to achieve true integration between various links in the

supply chain. It will help in tackling the issue of lack of control andsupply chain. It will help in tackling the issue of lack of control and

lack of consistent or reliable performance.lack of consistent or reliable performance.

Target should be taking advantage of new export schemes such asTarget should be taking advantage of new export schemes such as

“ “TARGET PLUS and SERVED FROM INDIA SCHEME” .These schemesTARGET PLUS and SERVED FROM INDIA SCHEME” .These schemes

focuses on accelerated growth of exportsfocuses on accelerated growth of exports

CONTD.CONTD.

To increase the efficiency and effectiveness of workers, the To increase the efficiency and effectiveness of workers, the working working

environment should be improved by installing air conditioners, as environment should be improved by installing air conditioners, as

these will save time since loose thread will then will be easily these will save time since loose thread will then will be easily

removed and they wont be circulating the working area.removed and they wont be circulating the working area.

To meet shipment deadlines and buyer requests production To meet shipment deadlines and buyer requests production

planning and control should synchronize the planning and planning and control should synchronize the planning and execution execution

of production process.of production process.

CONTD.CONTD.

Since a shipment gets cancelled or flashed due to loose threads,Since a shipment gets cancelled or flashed due to loose threads,

wrong measurements and inadequate ironing, so skilled workforce wrong measurements and inadequate ironing, so skilled workforce

should be hired in the production and finishing departments, as should be hired in the production and finishing departments, as they they

would be an asset to the company. would be an asset to the company.

Constant monitoring of financial objectives and its progress should Constant monitoring of financial objectives and its progress should

be done as it would help in improving companies’ strategic decision be done as it would help in improving companies’ strategic decision

making process making process