Summer of Mobile #1: Build a Bigger Business with Mobile

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Build a Bigger Business with Mobile #summerofmobile

description

The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises. This is recording is from our June 27 webinar on the value VCs are placing on companies with a mobile strategy that solve real business problems for the enterprise. Plus, we heard from ServiceMax about the success they have found with their mobile field service app. Sign up for our next webinar: How to Go Mobile on the Salesforce Platform http://bit.ly/19QaFoi

Transcript of Summer of Mobile #1: Build a Bigger Business with Mobile

Page 1: Summer of Mobile #1: Build a Bigger Business with Mobile

Build a Bigger Business with Mobile

#summerofmobile

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#summerofmobile

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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#summerofmobile

Welcome to Our Summer of Mobile Series

Today: The Business of

Mobile

7/27: Salesforce Mobile

Services 101

8/25: UX and the Enterprise

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Salesforce AppExchange: #1 Enterprise App Marketplace

1800+ Apps

1.8M+ Enterprise

Installs

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#summerofmobile

90% Of All Enterprise Apps Will Be Mobile By 2017

90% of enterprise apps

will be desktop AND mobile

20% of enterprise apps

are mobile

80% desktop-only

10% desktop-only

Source: Gartner, Ian Finley, Research VP; 2010

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I always think about what’s next…the ability to marry real time customer data with real time performance data of our

products, that’s the holy grail in our business. – Jeffrey Immelt, GE

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Today’s Worker Stays Productive in Micro-Moments

Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012.

4+ hours/day

Smartphones

Tablets

Laptops

19 Sessions

1.2 Minutes Each

X

4 Sessions

36 Minutes Each

X

12 Sessions

7 Minutes Each X

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Our Ecosystem is Delivering Mobile Innovation

Quoting Geo-location

Expense Mgmt

Sales Intelligence

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Our Customers Want More Mobile Apps

Top apps of most interest to salesforce.comcustomers in the next 12 to 18 months

2009 2010 2011 2012 2013

1. More capabilities for using SFDC on mobile devices 15 10 4 1 1 2. Customer satisfaction surveys 6 3 3 4 2 3. Email campaign execution (high volume) 1 1 1 2 3 4. Data cleansing, data quality services 10 13 2 3 4 5. Lead management NA NA 5 5 5

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Our Speakers Today

Brian Jacobs General Partner

Emergence Capital

Stacey Epstein VP of Marketing

ServiceMax

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About Emergence Capital

• Founded in 2003

• 100% focus on SaaS and cloud

• $575M under management

• Early investors in Salesforce.com,

SuccessFactors, Box, Echosign

• Increasing emphasis on Mobile Business

applications

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The Mobile Application Gap

$1B

Consumer

$180M

Enterprise

VC Investment YTD 2013

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“Mobile First”: A New Way of Thinking

Built for web, then extended

Built for mobile

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How We Evaluate Mobile First Startups

1. UNIQUENESS What is the fundamental advantage of mobile that can’t be

done on a laptop?

2. MARKET PENETRATION STRATEGY How can this app become part of a customer’s business

process?

3. MARKET LEADERSHIP Can this company become the market leader?

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Emergence Capital’s Mobile Business Application Landscape

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Our Speakers Today

Brian Jacobs General Partner

Emergence Capital

Stacey Epstein VP of Marketing

ServiceMax

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About ServiceMax

Our vision is to put ServiceMax on every mobile device carried by every service technician in the world.

200+ customers, including some of most recognized global brands

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How ServiceMax Approaches Mobile

• Mobile-first design

• First field service iPad app

• Hybrid approach leverages the best of Native & HTML5

• UX experts on staff

• Offline matters

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How Mobile is Driving More Business

1. Field service techs are inherently mobile

2. Mobile is “mission critical”

3. Mobile innovation has fueled a leadership position in a decades old market

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Equipment Service at CCE

1

2

6

5

1. Londerzeel 2. Milton

Keynes 3. Courtaboeuf 4. Dunkerque 5. Brånåsen 6. Jordbro

• 600k CCE and Customer

Owned Equipment across CCE Territories

• 630+ Service Technicians • 5 Service Call Centers • 6 Cold Drink Centers • Spare Parts Logistics

Revenue Generation Business

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Replacing Legacy Application to achieve a reduction in administrative time:

• Device – Portability & Always On (Online and Offline) • Easy data entry and visibility – speed and accuracy • Real Time Data Synchronization

• To Mobile Device • To Backend SAP

Field Service on an iPhone

Advanced Dispatch / work force scheduling

Equipment and Case History

Our Problem to Solve

Parts Logistics

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View & Search Work Orders

Self Dispatch Work Order

Arrival on Site

Perform Necessary Work/Order Parts

Work Order Complete

Close Job

Capture Parts Consumed/Meter

Reading

End of Day

Service Tech: Day In the Life

Start Day

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Our Speakers Today

Brian Jacobs General Partner

Emergence Capital

Stacey Epstein VP of Marketing

ServiceMax

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The Summer of Mobile Continues

Today: The Business of

Mobile

7/27: Salesforce Mobile

Services 101

8/25: UX and the Enterprise

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Get Ready for Dreamforce 2013

• Mobile Showcase • Features on expo floor and

in partner zone • PR/AR opportunities

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THANK YOU!

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