Summer MarketingUpdate Meeting

June 20, 2012

Thank you for being here!We appreciate your time and your support!

visitRaleigh.comSignificant presence on:

• Page views

• March = 4,448

• April = 9,295

• May = 3,295

visitRaleigh.comSignificant presence on:

• Unique page views

• March = 3,409

• April = 7,666

• May = 2,573

visitRaleigh.comSignificant presence on:

• Average time on page

• March = 1:53

• April = 1:39

• May = 1:16

visitRaleigh.comTraffic Sources:

• Direct = 24.60%

• Twitter Social = 15.81%

• DMC/Email = 6.86%

• Google = 65.52%

• Facebook = 3.82%

• visitnc.com = 3.34%

24 hour opening5pm - 5pm • April 20-21, 2012

2012-2013 Proactive Leisure-based Group Tour Initiatives

• ABA (The American Bus Association)

• Canadian Sales Mission

• SYTA (Student & Youth Travel Association

SYTA (Student & Youth Travel Association)

• Student & Youth Travel Association is a dynamic

partnership of dedicated professionals passionate in

promoting and providing travel experiences for students

and youth which enhance their social, cultural and

educational growth.

• Acknowledged as the authority on student and youth travel

• Members are recognized for providing the highest quality experiences

for student and youth travelers.

• Annual conference is the premier marketplace dedicated to the

student/youth travel industry

Canadian Sales Mission

• Takes place over four days from October 16-19, 2012. 

– Typically each DMO’s participation consists of 20-30 meetings with Canada-based tour operators, trade media, plus Canadian Automobile Association training.

ABA (American Bus Association)

• The American Bus Association’s annual Marketplace will be

in Charlotte in January 2013.

– ABA represents all facets of tour operators, motor coach operators and tour suppliers

– Annual convention is the largest in the U.S., with usually about 4,000 attendees

– Prime target for Greater Raleigh’s pursuit of the leisure-based motor coach market.

– Forecasting a three-year commitment before we see results

• ABA 2013 Preview

ABA FAM Tour

• The ABA FAM Tour will depart from Charlotte Thursday

morning, January 10, 2013.– 16 people, including the motor coach driver.

– FAM group leaves Charlotte on Thursday morning, January 10, 2013, headed for Seagrove. The FAM will depart Seagrove by 1pm and should arrive in Raleigh around 3pm.

– Partner Participation

• entertaining/wining and dining from 3pm Thursday, January 10, until they depart the following morning, Friday, January 11, at 8:30am on their way to Smithfield.

ABA FAM Tour

• FAM trips, “familiarization trips,” exist at the pleasure of a vendor to assist the travel professional in becoming “familiar” with their product, a destination, or an experience.

Questions? Comments?

Amtrak

• Diana Cabot • (Amtrak Marketing)

Upcoming Events/July and August

•The 'Works: July 4th on Fayetteville Street• For the first time, Downtown Raleigh will be the one and

only host of the city’s Fourth of July fireworks extravaganza.

•American Cheese Society• The American Cheese Society’s 29th Annual Cheese

Conference & Competition is August 1-4 hosted by the Raleigh Convention Center (Private event). The 2012 Festival of Cheese (Open to the public) is one of the biggest and most comprehensive events of its kind boasting some 1,600+ artisan, farmstead, and specialty cheeses and cultured products from throughout North America for attendees to sample.

Upcoming Events/July

•Fire in the Triangle• NC Competition Dining takes the “Iron Chef”-style

competition format to a new and exciting level.

• Where: 1705 Prime Catering and Events at 1705 E. Millbrook Rd.; PREMIERE private event space for Rocky Top Catering

• What: Paying guests get to sample each course in a blind tasting alongside a panel of culinary and celebrity judges.

• How: The public AND the judges select the winner. Starts with 16 chefs and hosting 15 dinners (started in June), which begin at 6:30pm each evening with a cocktail hour and dinner at 7pm

Upcoming Events/August

• Beer, Bourbon & BBQ• Sampling of 60 beers and 40 bourbons. Some of the best

BBQ vendors in the area on-site; LIVE music all day

• When: August 3 & 4

• Where: Koka Booth Amphitheatre