Summer Market 2013 Promotional Opportunities
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Transcript of Summer Market 2013 Promotional Opportunities
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
SUMMER MARKET | JULY 31 - AUGUST 3, 2013Salt Palace Convention Center | Salt Lake City, Utah
Open Air Demo | July 30, 2013 | Jordanelle State Park, Utah
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
SSPPOONNSSSOOORRRSSSHHHHIIIPPP QQQUUUUIIICCCCKKKK GGGGGUUUUUIIIIIDDDDDEEEESSSSPPPPPOOOOONNNNNSSSSOOOORRRRSSSSHHHIIIPPP QQQQUUUUIIICCCKKK GGGUUIIDDEE
10 under $1,000
• Attendee eNews “Featured Product Showcase”
• Attendee eNews logo placement
• Enhanced listing
• Floor graphics
• Official Show Directory 4-color logo listing
• Online Product Showcase
• Onsite swag distribution
• Mobile App Product Showcase
• Live from OR
• OutdoorRetailer.com anchor banner
Free
• New Product Digital Catalog
• New Exhibitor Dossier (1st year exhibitors only)
oFFicial show sponsorships
We offer three tiers – Platinum, Gold and Silver – each with
unique benefits. Ask your Account Executive for more info.
high impact
• Window clings (exterior/interior)
• Entrance signage (exterior/interior)
• OutdoorRetailer.com ad campaign
• Official Show Directory print ad
• Gold TotalReach™ Package
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
SSPPOONNSSSOOORRRSSSHHHHIIIPPP QQQUUUUIIICCCCKKKK GGGGGUUUUUIIIIIDDDDDEEEE
new exhibitor
• VIP Retailer/Media “Bag” sponsor
• New Exhibitor TotalReach™
• Onsite display case
• Attendee eNews “Featured Product Showcase”
• Official Show Directory “Featured Product” print ad
custom sponsorships
Ready to create your own opportunity? Here are some things to think about, and then give us a call!
• Budget
• Goal: would you like to create awareness, influence behavior, drive booth traffic?
• Location: would this happen in your booth, a Zone, the Demo, on the show floor, hotel?
• Resources: do you have enough product on-hand, staff for an activity, looking for partnerships?
booth traFFic drivers
• Email/postal list rental programs
• Product display case at Salt Palace entrance
• Official show “Product” sponsor
• Mobile App alerts
• Bronze/Silver TotalReach™ packages
call your account executive today!
Find out how to become a Platinum, Gold or Silver
sponsor. For more sponsorship opportunities visit
outdoorretailer.com/sponsorship
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s visibility to the
key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are advantageous to your brand. Having a
one-of-a-kind sponsorship puts your creative stamp on it. We welcome custom sponsorships; the sky’s the limit on your creativity. Your
account executive will work with you to create a perfect-fit sponsorship.
increase brand awareness*
• Onsite promotional opportunities
• Show advertising
• Hospitality functions
*Using CEIR Research database.
104%
46%
86%
5 reasons to be a sponsor at outdoor retailer
Set yourbrand apart
Build traffic, increase
sales
Increasebrand
recognition and visibility
Enhance customer
interaction
Createdistinct
opportunities
SSSSTTTTAAAAATTTTTIIIIISSSSTTTTIIIICCCCSSSS TTTEEESSSSTTTTIIIIMMMMOOOOONNNNNIIIIIAAAAALLLL
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer Market
sponsor. Your company will receive unprecedented exposure to 27,000+ industry members and leaders in the outdoor community.
You will receive meaningful recognition and valuable networking opportunities.
“we’re proud to partner with the outdoor retailer show as it’s
truly an opportunity to be at a grassroots level with industry
leaders and category influencers that bring authenticity and
credibility to the retailers in attendance.”
shane downey | new balance
TTTEEESSSSTTTTIIIIMMMMOOOOONNNNNIIIIIAAAAALLLL
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
NNNEEEWWW PPPPRRRROOODDDUUUUCCCCTTTT FFFFOOOOOCCCCCUUUUUSSSSNNNNEEEEEWWWWW PPPPRRRROOOODDDDUUUCCCTTT FFFFOOOOCCCUUUSSS
95%*
of attendeescome to outdoor retailer
to see new products* WM13 post show attendee survey
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Live From OR New Product Videos
$1,000
New Product Showcase
$1,000
Online Product Showcase
$750
Show Directory
$750
New Product Digital Catalog
Free to all exhibitors
NNNEEEWWW PPPPRRRROOODDDUUUUCCCCTTTT FFFFOOOOOCCCCCUUUUUSSSS
maximize exposure For your new product (Special package pricing available for “new product Focus” opportunities.)
Mobile App Product Showcase
$750
NEW FOR
summer market2013
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
OOOOPPPEEENNN AAAAIIIIRRRR DDDDDEEEEEMMMMMOOOOOOOOPPPPPEEEEENNNNN AAAAIIIIRRRR DDDDEEEMMMOOOO
“The beST Thing about this environment is that
everybody gets to try out all the boats. RETAILERS GET TO SEE
FIRSTHAND – ON THE WATER – THE CHANGES WE’RE MAkING so they’re
educated for their buying and educated for their customers.
this is the hub oF the industry, everybody comes here.”
– DaMon BungarD, Jackson kayak
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
OOOOPPPEEENNN AAAAIIIIRRRR DDDDDEEEEEMMMMMOOOO
demo opportunities
Sponsor demo-only events like paddle races, trail runs and fly casting that promote your brand and put your product in the hands of
influential buyers. Maximize brand exposure as a “presenting” sponsor, or as an “official” product of the OAD.
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
OOONNNNSSSSIIITTTEEE EEEEXXXXPPPPOOOOSSSSSUUUUURRRRREEEEOOOONNNNNSSSSSIIIIITTTTTEEEE EEEEXXXXXPPPOOOSSSUUUURRRREEE
The Summer Market 13 show directory is OR’s premier print opportunity to target our retail audience. Already a key industry resource,
more than 6,000 copies will be hand-delivered to retail decision makers onsite.
premium size:
Spread
Full Page
Full Page
Full Page
Full Page
Full Page
standard size:
Spread
Full Page
1/2 page
Logo
Showcase
(Custom opportunities also available)
premium ad placement:
Inside Front Cover
Inside Front Cover
Inside Back Cover
Back Cover
Right Page/Front of Book
Tabbed Divider/Two sided (space limited)
standard ad placement:
Run of Book
Run of Book
Run of Book
Logo Listing
Product Showcase
show directory
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
window clings vehicle placements product displays entrance signage
OOONNNNSSSSIIITTTEEE EEEEXXXXPPPPOOOOSSSSSUUUUURRRRREEEE
OR sponsorships give your brand exposure to over 27,000 key industry decision makers. With vehicle placements, product displays and
signage to one-of-kind custom opportunities, tell your brand story in front of the largest b2b outdoor event of the year.
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
DDDIIIGGGIIITTTTAAAALLLL MMMMMEEEEEDDDDDIIIIAAAA
or show mobile app web advertising & microsites
DDDDIIIIGGGGGIIIIITTTTTAAAAALLLL MMMMEEEEDDDIIIAAA
By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places. Enhance your
marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
enews - ATTENDEE & ExHIBITOR live From or
DDDIIIGGGIIITTTTAAAALLLL MMMMMEEEEEDDDDDIIIIAAAA
Sponsorships are traffic builders – Increase your brand’s exposure and visibility at Summer Market with promotional opportunities. Drive
attendees to your booth and get top-of-mind awareness!
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
LLLIIIVVVEEEE FFFFRRRROOOOMMMMM OOOOORRRR
or hub opportunities
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“We always make great connections at the OR show, but there’s only so much time each day. With the or hub we’re able to keep making
those great connections and really get retailers stoked on Teva all year long.” – amy bondurant, teva
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
LLLIIIVVVEEEE FFFFRRRROOOOMMMMM OOOOORRRR
“Live From OR” is a video series OR produces and promotes
with host timmy o’neill reporting on happenings from the
show and also conducting exhibitor interviews.
“The value of the Live From OR
video is realized when we compare
it to our internally produced and/
or externally contracted forms of
advertising/marketing. Live From OR provides us production
quality results in an authentic unmanufactured setting. we
use the video for advertising, web clips, youtube, Facebook,
training, and various other company needs. From the
impressions to the professionalism of the staff, we will continue
to utilize this return on investment.”
– kevin carpenter, rocky s2v
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
ZZZZOOOONNNEEESSS &&&& EEEEVVVVEEEEENNNNNTTTTTSSSSZZZZOOOOONNNNNEEEEESSSS &&&& EEEEEVVVEEENNNTTTTSSSS
86%*
of attendees come
to outdoor retailer to build
business relationships* WM13 post show attendee survey
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
outdoor retailer zones, events & parties
ZZZZOOOONNNEEESSS &&&& EEEEVVVVEEEEENNNNNTTTTTSSSS
Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your presence at
the show and enhance your results. Engage your audience at the Industry Party, a “2nd Night” party, or the All Star Industry Jam.
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
Your ininnonovavatitivev and brand boosostitingng sponsorships conontrtribibututee tto susuccesssffsfululul OROR Winter andd SuSummmerer MMararkekett evenentsts.TTTTHHHHHAAAAANNNNNKKKKSSSS TTTTOOOO OOOUUURRRR PPPAAASSSTTT SSPPOONNSSSSSSOOOOOOORRRRRSSSS
®
2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
Your ininnonovavatitivev and brand boosostitingng sponsorships conontrtribibututee tto susuccesssffsfululul OROR Winter andd SuSummmerer MMararkekett evenentsts.
Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT
For more sponsorship opportunities please visit outdoorretailer.com
Alaska & Hawaii
PAUL DILLMANSenior Account ExecutiveTel: [email protected]
KRISTA DILLAccount ExecutiveTel: [email protected]
ROBERT O’QUINNAccount ExecutiveTel: [email protected]
DAVE NIELSONAccount ExecutiveTel: [email protected]
Canada & International
31910 Del Obispo, Ste. 200San Juan Capistrano, CA 92675
Summer Market | July 31-August 3, 2013 Salt Palace Convention Center | Salt Lake City, UT
Open Air Demo | July 30, 2013Jordanelle State Park, UT
OR supports sustainable business practices, using recycled paper and soy-based ink.