Summer Internship Project

SUMMER INTERNSHIP REPORT

OPUS ESTATES

Anirban Chakraborty

PGPM 2010

Roll Number: P/R/MN/10/039

Project Guide: Kislay Jha & Preeti Singh

College Guide: Mr.Surendra Podder & Mr. Dibyendu Nandi

ACKNOWLEDGEMENT

I would like to thank all the people involved in helping me make the project and this report. The

report would not have been completed without the kind help of my project mentor Mr.Surendra

Podder And Mr.Dibyendu Nandi and also the very helpful members of Opus Estates, Mr.

Abhishek , Mr. Jha , Ms. Preeti Singh , Mrs.Subraparna.

The above mentioned respectable people were always there to give me a helping hand in the

project, which might have been a daunting task for them since I am a fresher, I will be

exteremely grateful to the company and its members who made me experience something to

cherish and carry forward. I am also grateful to Ms. Preeti Singh , Mr.Podder and Mr.Nandi for

guiding me and making this whole process enjoyable , yet with lots of learning about not only

the work culture but also the corporate world and mostly about the real estate industry.

APPROVAL OF GUIDE

This is to certify that the project report entitled “Summer Internship : Opus Estates” submitted to

Ms. Preeti Singh as a part of the summer internship of International School Of Business And

Media for the award of the P.G.P.B.M (Post Graduation Program In Business Management) is an

original work carried out under the guidance of……

The matter embodied in this project is a genuine work done by the student and has not been

submitted to any other University or Institute for the fulfillment of any course of study.

Date :- Signature :-

Place :-

DECLARATION OF INTERNSHIP

Dear Sir/Madam

With due respect, I do here by declare that I have not submitted this project earlier to any

university or college for fulfillment of any course of study. The project submitted is an original

work of 2 months duration under supervision of Ms. Preeti Singh

Signature of guide Yours Sincerely

INTRODUCTION

COMPANY PROFILE

Opus Estates is part of the GCJ group of companies, which is 50 years old having a diverse set of

industries. The group has set benchmarks in areas like Iron and Steel, Real Estate Developer,

Weightage Industries, Telecom IT and Real Estate Marketing.

In the real estate industry, paradigms have been shifting rapidly. It is shifting from building

structures to need fulfillment, from selling to marketing. The focus today is on the customer, his

dreams and aspirations.

Opus is your multifaceted, multitalented and multitasking professional partner. Our experience

spans from interpreting the shifting paradigms to devising innovative marketing strategies.

Explore the many dimensions of space marketing with us

Project planning or customer programs, database marketing or mass advertising, we have the

expertise to ensure that you make the right move to reach out to the right people at the right time

in the right manner.

THE PROFESSIONAL DIMENSION

Opus customer focus

Of the many dimensions of real estate, marketing is often the most esoteric. In the prevailing

market condition it requires a high degree of professional training, to convert prospects into

customers. For customers too, the plethora of choice, the complexity of local conditions and the

pitfalls of law make buying fraught with uncertainties. Expert advice is the need of the day.

Opus Estates provides the expert edge to serve the needs of buyers and sellers. With over 3

decades of combined experience in the real estate industry, we fill the gaps of reliable prof

services with domain knowledge of transactions and process related to buying, selling ,

promoting and managing properties. As a part of the GCJ group, a 50 year old org with varied

business interests, we have excellent credentials in the real estate industry, as well as enviable

resources and experience to implement the service pledge.

Integrity, transparency and high ethical standards have been our guiding principles of the GCJ

way of doing business. Our team if highly experienced marketing professionals , help developers

to chalk out effective marketingprograms to deliver time bound results.

ALIGNED TO CUSTOMER NEEDS

For us, customer service is the principal prod and we fulfill many vital roles in real estate

marketing- serving key players with specialized knowledge, resources and support systems that

set new benchmarks for the real estate industry.

For real estate developers we serve as an experienced service partners who can be entrusted to

conceive and implement marketing programs and ad campaigns. As an external agent, we bring

an objective perspective to developments and markets to enable effective solutions.

For multinational and Indian corporates, we combine a nationwide network with local level

knowledge to source the best commercial props for office and retail, as well as residences for

transferred executives. Our relationship with developers enables us to facilitate negotiate quickly

and competently.

For individual home buyers, we provide calibrated step by step support throughout the purchase

process. We evaluate the comparative merits of property options in the context of the buyers’

needs to find the best fit. We also provide guidance in legal and financial issues to make the

transaction easier.

GROUP STRENGTHS

The GCJ group of companies brings together a talented professional team backed nu tech and

finance. A congenial work culture encourages talent and innovations. Respect for individual

initiative, effective manpower utility , smart working and multifarious prods and environs, make

working for the GCJ group the first choice for people with ideas.

OUR KEY ASSETS

Org goodwill, Land and building across India, Good management and financial strength , strong

market penetration, traiuned and qualified proffs, widespread application of IT, understanding of

consumer behavior, proficiency in time and man management.

The group has made significant invest in real estates. The experience ranges form building steel

yards erecting shopping malls and residential complexes. As a consequence it has also acquired

expertise in marketing projects, consultancy, strategic advice and protfolio management.

Opus is the latest initiative by this aggressive, multidimensional Group to create a positive diff in

the real estate marketing space.

Vision: Our Vision is to provide the customers with their basic needs and to provide them with flats on

the bank of ganga . So as you can see the tagline of our company reads as “ your home on the bank of

ganga”.

Mission: Our vision is to create a contant way for the customers to get the best of the flats and to provide

them with their best of the comforts , with a focus on quality and transparency of processes so that when

it comes to Chitra river breeze , customers expect nothing but the best from us every time.

CHITRA RIVER BREEZE

PROJECT DETAILS

LOCATION OF THE PROJECT

River Breeze offers well - appointed affordable flats in Baidyabati, right on the bank of Ganga. On the other side is the

Grand Trunk Road.

Spread across 8.33 acres, River Breeze is a complete modern housing complex - with well laid out gardens,

driveways, car parking, jogging track, children's play area, gym, swimming pool, security and more.

HOW TO REACH

From Camac Street we need to take a bus to Howrah . Then from Howrah we take a local train

from the main line to Baidyabati and reach there . From the baidyabati station we need to get of

to the main road known as GT road and from there we need to take a bus or a auto rickshaw to a

place known as the Palta Ghat . From Palta Ghat we have to walk for 5 minutes to reach the

Chitra River Breeze .

FLOOR PLAN DETAILS OF THE PROJECT

Block 4

TypeBuild up Area(Sq. ft.)

Type Basic Prices

3 BHK + 2 Toilets + 1 Balcony 10363B / 2T

13,72,700*

2 BHK + 1 Study + 2 Toilets + 1 Balcony

9802B / 2T

12,98,500*


14,62,800*


9682B / 2T

12,82,600*


9842B / 2T

13,03,800*


9502B / 2T

12,58,750*

Block 5


Type Basic Prices


14,38,950*


9532B / 2T

12,62,725*


13,51,500*


9692B / 2T

12,83,925*


9312B / 2T

12,33,575*

Block 6


Type Basic Prices


13,72,700*


9802B / 2T

12,98,500*


14,62,800*


9682B / 2T

12,82,600*


12,16,350*

1 BHK + 1 Toilet + 1 Balcony 5971B / 1T

7,91,025*


9502B / 2T

12,58,750*

Block 7


Type Basic Prices


14,78,700*


9642B / 2T

12,77,300*


11,51,425*


12,45,500*


11,99,125*

Block 8


Type Basic Prices


14,08,475*


10682B / 2T

14,15,100*


11,79,250*


11,96,475*


11,39,500*

Block 12


Type Basic Prices


17,69,600*

AMENITIES PRESENT IN THE SITE

The project Chitra River Breeze is providing with lots of amenities inside the site itself . Since it

is located in a remote area the project is providing with all the facilities possible .

This Project is providing with : -

1> Rain water harvesting2> Sewage treatment plant3> Visitors car parking area4> 24 hours water supply5> Elevators6> Power backup7> 24 hours security 8> Well decorated lobby9> Landscaped green area10> Residents Clubs11> Swimming pools12> Gymnasium13> Library14> Ac Community hall15> Senior citizens corner16> Jogging track17> Children corner18> Riverside boulevard 19> Commercial complex

These project Has a tie up with SBI , LIC housing finance , IDBI , Axis , ICICI , DEUTSCHE

banks for the easy providing of the loans to the customer who is willing to buy the flats in this

project . The roadmap to this project is provided in a chart paper drawn with hand .

AMENITIES PRESENT NEAR THE SITE IN BAIDYABATI ( AREA SURVEY )

The project is situated at baidya bati and the project has got lots of amenities nearby it. The

amenities present are of much help to the people who are going to buy the flats at the Chitra

River Breeze . The ESI hospital is present at a very short diatance from the project . It takes

nearly 5 minutes to visit the hospital from the project . The main bus stop Palta Ghat and the

market for the people is also situated at a distance of nearly 5 minutes from the project . The

Railway Station of baidyabati is nearly 10 minutes from the site and lots of transport is available

to the railway station from the site . The municipal office is 15 – 20 minutes from t6he site and

the coarporation office is also 15 – 20 minutes from the site . If we avail from the other side of

the project we get the chandannagar railway station and the Durgapur expressway at a 20 – 25

minutes distance from the site . Schools like Chandannagar High school is at a distance of 20 –

25 minutes from the site . Colleges like BITM , Assebly of Christ academy and many more are

present in Baidyabati and is ata avery short distance . Some of the banks like SBI and ICICI and

IDBI are there at baidyabati and is near the site . ATM’s of SBI is also there nearby .

INTRODUCTION

PUJA GANGES, the name itself defines its uniqueness. Located on the bank of GANGA River,

one of the most happening and desired location of Hooghly, the residential with 2BHK and

3BHK flats & studio apartments. All flats are accommodated with all modern facilities to give

you all the pleasures of living. PUJA GANGES has been structured and designed by

professionals keeping in view the future needs of a modern urban city. Huge open spaces for

easy movement of vehicles, wide open balcony providing a panoramic view of the outer greens,

nearness to daily markets and departmental stores and other official institutions are its hallmark.

Their main projects are Ganges Amrita Bali ( Howrah ) , Dream Homes ( Paikpara ) , Ganges

Charanjibi ( Shibpur ) , Ganges Vatika ( Betaitala ) , Ganges Gardens ( Shibpur ) , Ganges

Residency ( Tollygunge ) .

PUJA GANGES

PROJECT DETAILS

LOCATION OF THE PROJECT

Puja Ganges the Name itself defines its uniqueness. Located on the bank of Ganges River, one of

the most happening and desired location of Hoogly, the residential with 2 BHK and 3 BHK Flats

and studio apartment. All flats are accommodated with all modern facilities to give you all

pleasure of living. It is located on the GT road and is at Uttarpara .

HOW TO REACH

From camac street we take a bus to the Howrah station . From the Station we take a train of the

main line and we reach the Uttarpara station and from there we have to take an auto or a

rickshaw to the GT road . From GT road we walk for 5 minutes to the Puja Ganges site . There is

another way to the site . from Camac street we take a bus to Shyambzar or metro to Shyambazar

and from there we take a bus directly to Uttarpara . This route is directly on the GT road and we

drop in front of the site or the project directly from the bus . These are the two ways of reaching

the site directly from our office at Camac Street .

FLOOR PLAN DETAILS OF THE PROJECT

Units Detail & Floor Plan - Block A

BHKSuper Built up

Type Total Price

For block B, C, D 940, 1274, 1259, 1093, 734

Area (Sq. Feet)

3 BHK + 2 Toilets + 1 Balcony 1093 3B/2TAvailable on request



Units Detail & Floor Plan - Block B, C

BHKSuper Built up

Type Total Price

For block B, C, D 940, 1274, 1259, 1093, 734Area (Sq. Feet)

3 BHK + 2 Toilets + 1 Balcony 12593B/2T

Available on request







3 BHK + 2 Toilets + 1 Balcony + 1 Study 12743B/2T


Units Detail & Floor Plan - Block E

BHKSuper Built up

Type Total Price

Area (Sq. Feet)

2 BHK + 2 Toilets + 1 Balcony

1000 2B/2TAvailable on request



Units Detail & Floor Plan - Block H, I

BHKSuper Built up

Type Total Price

Area (Sq. Feet)

2 BHK + 2 Toilets + 1 Balcony + 1 Study

10632B/2T



11033B/2T



9532B/2T



10242B/2T


Units Detail & Floor Plan - Block J

BHKSuper Built up

Type Total Price

Area (Sq. Feet)




10242B/2T


Units Detail & Floor Plan - Block K

BHKSuper Built up

Type Total Price

Area (Sq. Feet)




10242B/2T


Units Detail & Floor Plan - Block F

BHKSuper Built up

Type Total Price

Area (Sq. Feet)


12553B/2T



12333B/2T


Units Detail & Floor Plan - Block L - 1st Floor

BHKSuper Built up

Type Total Price

Area (Sq. Feet)







Units Detail & Floor Plan - Block L - 2nd Floor

BHKSuper Built up

Type Total Price

Area (Sq. Feet)


9982B/2T



9482B/2T



11993B/2T


Units Detail & Floor Plan - Block L - 3rd Floor

BHKSuper Built up

Type Total Price

Area (Sq. Feet)


9982B/2T



9482B/2T



11993B/2T


Units Detail & Floor Plan - Block L - 4th Floor

BHKSuper Built up

Type Total Price

Area (Sq. Feet)


9982B/2T



9482B/2T


AMENITIES PRESENT IN THE SITE

The project is a very well versed project in Uttarpara . Since it’s a very big project of the ganges

group the group had decided to put up a few lots of amenities in the site itself for the help of the

customers who are going to buy or had already bought flats in this project . The amenities are

provided in the site itself and are basic amenities that are required in the daily lifestyle of a

common person .

The amenities that are provided there are : -

1> 24 hours deep tube well water supply2> 24 hours electric supply (cesc personal meter)3> Generator4> Intercom5> Gymnasium6> Mini theatre7> Banquet hall8> Yoga room 9> Pool table10> Table tennis 11> Games room12> Children room

This project has got a tie with many banks for the aesy availablement of the loans for the

customer who is willing to buy a flat over there . The way to the project or the proper

roadmap to the project is hand drawn and is provided .

AMENITIES PRESENT NEAR THE SITE IN UTTARPARA ( AREA SURVEY )

There are lots of amenities present near the site Puja Ganges . This amenities come to a great

help to the people who are residing at the Puja Ganges project recently . The main amenities are

listed here and this come to a lot of usefulness to the common man residing at the projects . The

main amenity the hospital is very near the project . The Pitambar hospital is a 5 minutes diatance

from the project . Recently a new hospital is coming up in this area the Kamala Roy hospital just

a diatance of 15 minutes from the site . The station Uttarpara is very near and it hardly takes

around 5 minutes to reach there from the site . The Konnagar station is also very near . A very

close by Petrol pump is there at a distance of hardly 5 minutes from the site . As it is situated on

the GT road a lot of connection with Kolkata is there . Lots of transport like buses and taxis are

available from the road . The market is situated at a distance of about 10 mins from the site and

it’s a very big market to avail . Talking about Schools and colleges there are lots of Schools in

that area . The Konnagar High school is at a distance of about 5 mins from the site And Schools

like Aurobindo Bidyapit , Kanaipara High School is also very near to the project . The Hiralal

Pal college is around 15 mins from the project . Two Medicine shops are there around the project

. And lastly the SBI bank is there And many ATM’s are also present like SBI , Axis Bank’s are

very close to the project .

COMPARISM

This project has a Competitor in this area It’s the Merlin Uttara in the Konnagar stretch .

Comparing with the Merlin Uttara there are lots of differences in these two projects . The

Comparisn is in amenities and the place . The Merlin Uttara is providing Multi Utility AC

Community Hall , Puja Ganges is providing AC Banquet Hall , Merlin Uttara is providing

Swimming pool , Puja Ganges is not Providing Swimming pool , Merlin Uttara is providing

Multigym , Puja Ganges is providing Gym as well as Yoga room also , Merlin is providing

outdoor and indoor games place , Puja Ganges is also providing Indoor and outdoor games . The

Puja Ganges is provind with Mini Theatre , Merlin is not , Puja Ganges is also providing

Intercom , Merlin is not , Puja Gnages is providing Cesc personal meter , Merlin is not

providing. These were the amenities present inside in both the projects . Now coming to the road

the Puja Ganjes site is just 5 minutes from the Konnagar station whereas the Merlin Uttara is 10

minutes away from the station . Merlin is situated at GT road and the Puja Ganges is also

situated at the GT road , Merlin is 2 km away from the Pitambar Hospital whereas the Puja

Ganges is just 5 minutes from the Hospital , Merlin is 3 km away from the Konnagar high school

but Puja ganges is just 5 minutes away from the school , The Hiralal college is just 10 minutes

from the Puja Ganges site but its 2 km from the Merlin Uttara . The Autostand is at the doorstep

of Merlin and the bus stop is at the doorstep of Puja Ganges . The main problem with the Merlin

Uttara project is that there is a chemical factory behind the project which pollutes the

surrounding environment of the project whereas we see that there is nothing as such near the

Puja Ganges site . So after a brief comparison we see that the Project Puja Ganges is far more

superior to the Merlin Uttara Project .

Project comparison table

Facility/ Amenity Puja Ganges Merlin Uttara

Ac Gymnasium Yes Yes

Kids Play Room Yes Yes

AC pool room Yes No

Indoor games room Yes Yes

Swimming pool No Yes

Club Lounge Yes Yes

Children’s Park Yes Yes

AC Community Hall Yes Yes

Jogging Track Yes Yes

24 Hour Water Supply Yes Yes

Standby Generator Yes Yes

Badminton & Basketball court No Yes

Movie Theatre Yes No

Medical Centre Yes Yes

Yoga Room Yes No

No of Blocks 12 13

24 Hour CCTV security Yes Yes

Summer Internship Project

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