Summer Internship Presentation

“ Analysis of manpower requirement in the marketing section and Business Development”

MECON LIMITED

Faculty Mentor:-Dr. ANINDITA CHAKRABORTY(Assistant Professor FMS-BHU)

Presented by:-VISHAL MAHTOMBA 3rd semR.no-13380MA048

Organization Mentor:Mr Sandeep k GundaAsst. Marketing Executive

Presentation flow

Industry & Company Analysis

Problem Recognition

Research methodology

Analysis

Finding and conclusion

Industry profile

Consultancy Industry

According to NASSCOM, India's Consulting Industry Revenues in 2013-14 was 86.4 Billion US$ which is forecasted to increase to 99.0 Billion US$.

There would be over 2.2 lakh people working in this field over the next three years in the 8500-9000 consultancy firms across the country.

MECON corresponds to the engineering consultancy services.

Company profile

It is a Public Sector Undertaking under the Ministry of Steel of the Government of India.

Began in 1959 as the Central Engineering and Designing Bureau (CEDB) of the Hindustan Steel limited (HSL), the first public sector steel company.

Subsequently, CEDB grew as Metallurgical and engineering consultant (MECON), a subsidiary of the Steel authority of India limited(SAIL) in 1973. It later became an autonomous company reporting to the ministry of steel in 1978

Company profile contd..

NAME MECON LIMITED

FOUNDED 31/03/1973

OFFICE HEADQUARTED RANCHI

NUMBER OF EMPLOYEES 2057

SBU’S OF MECON METALINFRASTRUCTUREOIL AND GASPOWER

TURNOVER 511.64 (CRORE RS :2013)

KEY PERSON Shri A K TYAGI (Chairman and Managing Director)

1. Strong employee base.2. Strong regional network.3. Collaboration with leading engineering and research organizations.

1. New sectors of operation will take time to develop.2.Highly dependent on metal sector.

1. Diversification in different fields/ services/ sectors provides good opportunities for company.

1.Highly fluctuating business scenario in metal sector

2.Increase in the number of consultancy firms

SWOTStrength

Weakness

opportunitythreat

Role in the Marketing section

Marketing section

Business exploration

Procurement of tender document

Preparation of commercial part of

tender

Agreement with collaborators

Attending tender discussions and

negotiation

Preparing contract

Arrange advance payment

Management information system

Document control

Problem Recognition

It was found that people were always overburdened and the employees in the marketing section were less.

Secondly there were instances of MECON loosing tenders to competitors

Thirdly there was a need of searching for more avenues of working for MECON.

Research method

Objectives:-

oTo analyze the manpower requirement in the marketing section of MECON- Part 1

oCompetitors analysis and showcase MECONS strength and weakness with respect to them. Business development (part2)

oSearch for new sectors of operation.

Research type-Exploratory cum Descriptive

Objective 1: Analysis of manpowerrequirement in the Marketing Section of MECON

Population Employees of MECON

Sampling frame Employees of the marketing

section and employees who have

earlier worked in the section.

Sampling Unit Individual employees

Sampling Size 40

Sampling Technique Judgmental sampling

Type Primary

Tool Observation, Questionnaire and one to one

talk , Interview

Scales used Likert scale(5 point scale)

Representation and

Analysis method

Statistical tools and MS excel

Data collection design:

Type Secondary

Method Website, company journals and

newspaper

Objective 2:- Competitor Analysis and Business Development

Data collection design:

Questionnaire Analysis

Strongly disagree

Disagree neutral Agree Strongly agree

Job sharing 0 2 1 22 15

Overtime 0 0 5 26 9

Timeliness of task completion

4 32 4 0 0

Job Satisfaction 0 1 6 24 9

Executive addition 0 2 6 24 8

Cronbach Alpha value=0.72

Range of Overtime :- 0-3 hrs(per person, per day )

• Mean overtime/person/day=104 minutes

• No of Employees currently in the Marketing section= 12

• Total overtime per day=>12*104=1248 minutesi.e 20.8 hrs

• Per day stipulated working hour=7

• 20.8/7=2.97equals=3

Part 2- Business DevelopmentCompetitors of MECON in the infrastructure sector

Organization name headquarters Date of establishment

Key projects(consultancy works)

MITCON CONSULTANCY AND ENGINEERING

PUNE 1982 • Master planning for University of Pune

Pentacle Consultants (India) Private Limited

Malad west, Mumbai

1982 Versova bandra sea link project

VOYANTS Solutions Private Limited (VSPL)

Gurgaon(corporate office)

- Master Planning of more than 1,50,000 ha of Integrated Townships / IT Parks / SEZs

Comparative analysis of MITCON and MECON

MECON (year ended 2013)Amount in Rs lakhs

MITCON(year ended 2013)Amount in Rs lakhs

Income from operations 56482 4618.6

Other operating Income 8319 47.9

Total operating Income 64801 4666.5

Total expenditure 49546 3468.55

EBIT 15255 1401.9

Advertisement expense - 74.17

Reasons

Dependence on re-contract from their existing customers

Does not targets new probable customers

Policy of cutting their expenses from the miscellaneous expenses might be one of the reasons.

Suggestion:-

Start an advertising campaign which depicts MECON’s concern towards development of the society and how it’s new sector of operations can cater those.

Company Sector Sector sector Sector sector

MECON Metal Power Infrastructure Oil & gas -

MITCON Energy & Carbon Power Infrastructure Environmental

management

Banking & finances

VOYANTS Township & Sez Environmental

management

Infrastructure Energy Transportation

FEEDBACK INFRA Energy Transportation Infrastructure Highway -

DESEIN Power Environment - - -

PENTACLE Urban city & town

planning

Environment Power Transportation

MEDHAJ Power Infrastructure - - -

Transport sector overview Sub sectors:-

Feasibility Studies

Detailed Project Reports / Detailed Designs

Pre-bid Engineering Service

Quality Control / Audits

Quantity Surveying / Cost Management services

Project Management / Construction Supervision

Third Party Audits

National Highways / Expressways

State Highways & Urban / District Roads

Bypasses / Ring Roads

Rural Roads

Bridges – Major & Minor

Flyovers

Rail Over Bridge

Underpasses

Rail systems

Projected investment in roadways 2012-2017(Rs Billion)

Sources-NTDPC (National Transport Development Policy Committee)

Total Private sector

Expressways 200 nil

National highways 2150 600

Special schemes Arunachal package 250 nil

Other special scheme 100 nil

State highways 2100 150

Major district roads 1000 nil

Rural roads 1450 nil

Total 7250 750

Conclusion

Development plans sorted in the budget 2014 comprises the development of

Roadways

Aviation

Ports and harbour

Railways

There is immense potential in the transportation sector in the near future

The new government also plans to allocate a huge sum to the transportation sector as it had already laid down the biggest transportation need of the early 21st century of INDIA by planning the Golden quadrilateral roadways which connects India’ four major cities and links various smaller cities to them

Recommendation and suggestion

Addition of 3 more employees to the marketing section

Start an advertising campaign

Shift Its focus from catering to existing customers to finding new customers

Diversify its business operations to transport

learning

Understanding the overall working of the organization

Learned about some policies and how rigid those policies are in a government organization

Learned about the competitors of MECON and their business as well.

Found out areas of concern for MECON and the strengths and weaknesses for the same.

Learned how to prepare a questionnaire and the hassles’ involved in the collection of responses.

Learned working with SPSS