INSIDE: New FisherConnect p. 5 • Career Fair Success Story p. 15

Caitlin HwangPresident

Genie LeeChief Editor

Madchen PetrieAssistant Content Editor

Miriah ElliottAssistant Design Editor

Brian KoestersMarketing Director

Kayla KiedrowiczAssistant Marketing Director

Kelly HillBusiness Operation Director

Alex QuinteroFinance Director

Blake Bieringer, Colleen HusterAd-Sales Directors

Morgan ChungAd-Sales Team

Adam ZimmermanDesign Team

Brianna Cooley, Taylor Cooper, Kelly Isabella, Christy Koncilja, Melissa ReynoldsMarketing Team

Andrea EvansStaff Advisor

*This news magazine is a product of the Fisher Ink staff. Material does not necessar-ily reflect the opinions or policies of Fisher College of Business officials. All printing costs are generated from advertisements, fundraisers, and sponsors.

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Interview with FI

New FisherConnect

E&Y: Company Research

Dress in the HEAT

Non Profit vs For Profit

Career Fair Success

Cartoon Corner

2Fisher Ink

Find out what this student-run publication is all about and how you can be a part of it.

Your favorite career search machine, revamped.

Ernst & Young presents to you their insight on what students should expect from a career fair.

Dreading the days you’re required to dress “Business Pro-fessional” in 90-degree weather? Here are some “cool” tips.

Learn about the difference between these two types of companies.

Read about a fellow Fisher student’s successful career fair experiences - this could be you.

Enjoy.

An Interview With Fisher InkWhat is Fisher Ink?Fisher Ink is one of many Fisher Student Organizations at OSU. We write, design, and distribute peri-odic magazine issues for the Fisher student body and business minded readers.

What is your mission?To investigate current issues in or-der to inform and unify the Fisher student body, and foster a sense of community.

What sets you apart from other organizations?Fisher Ink is the only undergradu-ate business publication in the Fisher College of Business and is open to students of all majors (English, Political Science, Music, etc.). Fisher Ink is run by students who do all the writing, designing, marketing, and ad sales required to produce and support the publica-tion. Students interested in any of these areas have the opportunity to learn more about these skills.

What do you do in a typi-cal meeting?We like to think that we are our own small company. Writers and designers are primarily concerned with brainstorming ideas, assign-ing articles, and then working to-ward the finished product. The marketing team meets with the marketing directors to discuss new projects for the upcoming year. The Ad Sales team assigns businesses to contact in order to sell adver-tisement space in our next issue. Each week all of our members will check in with their respective team leaders to receive updates, cri-tiques, and help with their work. At the end of each meeting the whole group discusses larger topics and gives updates from each team.

Why should people join Fisher Ink?In addition to the fact that every-one gains professional experience and knowledge, members of Fisher Ink have so many opportunities for leadership positions. The market-ing team is looking to split into sub-

3 2012 Autumn Issue

By Caitlin Hwang

AMD

groups and have chair positions for each, and we are looking for strong individuals to lead Fisher Ink once the upperclassmen graduate. Be-cause we require such dedicated workers, our members will gain a strong work ethic and professional experience.

What do your members do?

Writing TeamAny member who has an interest in writ-ing is welcome to write an article. They will learn the format that is typically used in professional writing and work under the guidance of our Content Editors. Writ-ers do not need to be extremely skilled; in fact, we encourage those who want to im-prove their abilities since clear communi-cation is important in the business world. Fisher Ink covers a broad range of topics and is always open to new, creative ideas. At some point almost all of the writers will interview staff, students, or business professionals for their articles.

Design TeamAgain, any member who is inter-ested in design whether or not they have the knowledge or skills can join the design team. Design-ers use programs such as Adobe InDesign, Photoshop, and Fire-works to create graphics and lay-outs for the articles. The design editors and returning designers are there to help new members learn the programs and get a feel for how Fisher Ink brands itself through visual content.

Marketing TeamThe marketing team works on a wide range of tasks. Sometimes they will fo-cus on recruiting new members (like you) and other times they will be in charge of issue releases and marketing events. Marketing is also in charge of the website and social media accounts, so anyone who is interested in market-ing related topics (whether you are a marketing major or not) should check it out.

Ad Sales TeamBelieve it or not, our Ad Sales team has one of the most important jobs! Ad sales make up the majority of the funds that go towards printing. They allow Fisher Ink to produce a high-quality, polished booklet. Ad sales members gain the experi-ence of speaking and communicat-ing effectively to businesses. For those interested in marketing , ad sales provides ample opportunity to practice professional networking skills and even form relationships with businesses.

WIs there anything else?

We need photographers! And people with Web ex-perience!

4Fisher Ink

Get Connected With The

New FisherConnect

5 2012 Autumn Issue

This past summer, FisherCon-nect received an overhaul to

update both its look and operation.

Mark Wilson, Director of Recruiter Relations and Technology at Fisher, describes FisherConnect as a “tool that career management uses to help students in the Fisher College of Business connect with employ-ers.” For employers, FisherConnect offers the ability to recruit, post jobs, and create interview sched-ules. For the university, it is used to set up its career fairs and inform students about them. There are three big career fairs in particular this upcoming year: the Fall Career Fair (September 5), the Internship Invitational (January 24), and the Middle Market Career Fair (May 8).

Some of the changes to Fisher-Connect include the use of new

software provided by the National Association of Colleges and Em-ployers (NACE). This software al-lows employers with no specific college recruiting preferences to post their job and internship posi-tions directly to colleges and uni-versities instead of listing them on websites such as Monster.

The biggest update to FisherCon-nect will contribute to employers’ ability to connect with the univer-sity and its students. FisherCon-nect is now part of the Buckeye Careers Network, which ties the Ohio State colleges together. “If an employer is interested in recruit-ing from the college of engineering or business, [he or she] does not have to go to two different offices. It can now be done in one place,” says Wilson. This will give Fisher students access to more job oppor-tunities from a broader range of employers.

Students will also be able to see all possible career opportunities, whether or not they are qualified. Now that students have access to all these opportunities, they can see the exact qualifications they

By Adam Zimmerman

“FisherConnect is now part of the Buckeye Ca-reers Network, which ties the Ohio State col-leges together.”

need for jobs, such as a GPA re-quirement, and they can make in-dividual connections with compa-nies they may be interested in for the future.

But the changes to FisherConnect are not yet complete. “It’s an ongo-ing process. We are still learning how to use it and make improve-ments,” says Wilson. The Office of Career Management is working with Student Life IT services to be certain that there will be a good feed with the updated system. Also, with the help of Student Informa-tion Systems, they are planning on adding automatic updates to user profiles, which would change student information such as GPA from semester to semester so that it does not have to be manually up-dated by the user.

As of now, there are thousands of companies in the employer di-

There are three big career fairs in particular this upcoming year: the Fall Career Fair (September 5), the In-ternship Invitational (January 24), and the Middle Market Career Fair (May 8).

“To be eligible for Fisher-Connect, students must be either enrolled in a ma-jor at Fisher or alumni.”

rectory. To be eligible for Fisher-Connect, students must be either enrolled in a major at Fisher or alumni. For students interested in learning about how to use the new FisherConnect, there is a link at the login page for further information.

The new updates to FisherConnect are sure to generate more opportu-nities for students and employers as the first semester of the school year kicks off.

To Sign Up:Go to http://fisher.osu.edu/offices/career-management/fisher-connect/

Upperclassmen need to refill their personal information on their profiles and reupload documents.

6Fisher Ink

Why CompanyResearchCounts

7 2012 Autumn Issue

Article Sponsored By Ernst & Young

By Madchen Petrie

With all the stresses of a new school year, re-

searching over 100 compa-nies for the Fall Career Fair may seem like too much work. Ernst & Young, one of the Big 4 accounting firms and a staple of the Fisher Career Fair, wants to help students stand out in the re-cruitment process. Ernst & Young recruiter Francesca Jones has offered the follow-ing advice for students on how to succeed on the Ca-reer Fair floor.

“When students think about Ernst & Young they think just au-dit and tax, but they don’t realize we offer much more,” says Jones. Students often limit themselves in the job search by making as-sumptions about company offer-ings. Ernst & Young has job of-ferings in many lines of service including Information Systems, Computer Science, and even supply chain. Ernst & Young has a site called EY Picture Yourself (http://www.ey.com/picturey-ourself/index.html) that matches

Find the Surprising Opportunities

and Other Career Fair Advice

students with job opportunities based on their major (not only business majors, but others such as Engineering and Mathematics) and ideal type of job. Like many large companies, Ernst & Young has many diverse op-portunities for students. At the career fair, talk to different com-panies to get a feel for what is of-fered, and keep an eye out for in-formation sessions on campus to learn more after the fair.

It is hard for undergraduates to know their long-term plans, so when researching companies, be careful to not let the little details affect the overall impression of a company. Large companies like Ernst & Young offer opportuni-ties in many different lines of service beyond just audit and tax. For example, Ernst & Young’s new interest in supply chain students demonstrates that the opportuni-ties are constantly expanding.

“It is often best to just get the basic, core values of a company from your research to get an idea of culture,” says Jones. Getting a feel for general culture is more valuable when comparing large companies for those who do not

have a clearly defined career path. Ernst & Young takes pride in their culture of inclusiveness, career development and com-munity engagement. They under-stand the importance of a work/life balance.

Even underclassmen that are not looking for jobs can benefit from career fairs by getting a sense of companies’ core values and re-cruiter contact information for future questions. An early advan-tage will help them narrow down the job search process later.

While researching companies is advantageous, a lack of research should not deter anyone from the career fair. “What really makes a good impression at a career fair are simply the basics – confi-dence, a firm handshake and eye contact,” says Jones. Researching companies and taking the time to see what they offer is helpful, but finding a corporate culture fit is more important. Career fairs are for starting and developing rela-tionships, and for Ernst & Young, the Fisher Career Fair is no ex-ception.

Know What You Want

Make a Good Impression

8Fisher Ink

E&Y Full Page Ad

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Brand: DivAd

10Fisher Ink

Maintaining a professional ap-pearance is a key part of por-

traying the ability to achieve, no mat-ter what the weather is like outside. When it comes to warmer climates, access to an outfit made of comfort-able and light materials overtakes as the leading factor in determining how to dress.

CEO Nate DeMars of Pursuit Clothing (a men’s clothing store based in Co-lumbus selling suits, shirts, ties, and more) is an illustration of a success-ful Fisher graduate-- fashionable, comfortable, hip, and bursting with great warm weather clothing tips for guys.

Dress Professionally in the HEAT By Blake Bieringer

When it comes to the high-est tier of business apparel, suits, DeMars emphasizes the material. “Assuming that every student is working with differ-ent budgets, there are certain mate-rials to consider before purchasing an expensive suit.” explains DeMars. “When looking for clothing to wear during times of high heat, color and material of the fabric play an impor-tant role in making the experience more tolerable. Instead of the tradi-tional black suit for men, try finding a gray or charcoal ensemble. Once you have a couple ‘go-to’ suits, look

into a cotton or linen suit to add to the arsenal, instead of the heavier and heat absorbing wool suit.”

However, working with money boundaries, the av-erage guy should keep an all-seasonal lightweight wool suit until they have the cash to expand their seasonal closet selection with cotton and tweed. “In general cotton is more breath-able than wool, though I don’t rec-ommend cotton suits to guys unless they already have a full assortment of wool suits,” adds Mr. DeMars.

For those who are reluctant to fork over too much on a suit, scour Good-will on High Street for some six-dol-lar blazers and a fun adventure.

Underneath the suit, De-Mars advises cotton but-ton-ups as a solid choice for the warm weather. Avail-able in varying amounts of thickness, a nice button-up is versatile and quickly gives the appearance of a young professional. Although short-sleeved dress shirts are a possibility, they are “viewed as not as profes-sional when worn on a younger per-son.” When it comes to long sleeve

button-ups on triple digit heat sum-mer days, DeMars states, “If it’s hot, it’s better to roll up your sleeves.”

However, when a situation explicitly mentions “busi-ness causal”, short-sleeved polo dress shirts are back in the realm of proper at-tire. DeMars mentions that cotton polos are more appropriate for nicer occasions that allow short sleeve shirts, but thinner golf style material shirts are not as professional in the workplace.

When it comes to lower wear, essentials of any closet are quality khaki

*Please visit Nestlé at the Fisher Career Fair on Wednesday, September 5, 2012. Bring this ad, and enter to win a prize.

Career opportunities available in: Supply Chain & Logistics, Human Resources and Operations Management - please stop by the Nestle booth to discuss your future career goals!

“Even if you’re undecided on your career path, Nestlé will give you room to explore your talents and build your experience in different areas.”

For more information on career opportunities with us visits us at: www.nestleusa.com/careers

11 2012 Autumn Issue

pants and black slacks. Add-ing a variation of gray, herringbone, olive, or slate pants can make the closet more exciting.

In regards to feet, make sure that socks match the pants and shoes match the belt. It may be trite, but avoid wearing black with brown to-gether in one outfit.

Always remember, being profession-al comes first, but that does not mean you have to suffocate in the heat. Ac-cording to Jackie Elcik, Executive Di-rector of Undergraduate Programs at Fisher, “Everyday, recruiters are on campus and companies are here. Be-cause of their constant presence, it is important for students to be con-scious of what they wear.”

ProfitVS

NonprofitExamining the Differences

“What do I want to do for the rest of my life?” is a question

many Fisher students ponder.

To simplify this complex question, start by considering the appeal of a for-profit or nonprofit company. This may just be the tip of a large iceberg in the decision process, but it is im-portant for students to note the dif-ferences to determine which career path is more suitable.

Nonprofit organizations are institut-ed to promote a mission that furthers a purpose or cause. Companies range from The American Red Cross to Co-lumbus Neighborhood Housing. Us-ing all profit to continuously support its mission, nonprofit organizations get tax breaks on the money they make. Interestingly, if a nonprofit is dissolved, its assets must be given to another nonprofit. They are usually controlled by a board of directors, which sometimes can be composed of corporate citizens.

Contrastingly, the incomes of for-profit organizations directly benefit the owners and/or shareholders of

By Louis Gideon

the organization. These organiza-tions can grow and be sold, and they are required to pay income taxes. While the organizations do support missions and causes, the primary goal is to maximize profit.

Further examining the culture of both sectors may provide better in-sight on the intrinsic differences be-tween the two types of organizations. Nonprofits best suit people who are value driven, passionate about a cause or multiple causes, and are willing to potentially receive a lower salary than a comparable corporate position. For-profit organizations resemble traditional corporations that favor employees who are driven by numerical gains, a hierarchical power structure, and the straightfor-ward “bottom line” of money.

One of these options is not better than the other, but rather each is best for different individuals. Because both are valid options in today’s business world; there is no right or wrong an-swer to the dreaded career question. Either way, it is important for each student to both explore and discover

13 2012 Autumn Issue

what is best for him or her. An indi-vidual’s work style, preferences, and personality will decide what the best option is, and visiting both types of businesses at the career fair can help clarify any ambiguity.

For Profit NON Profit

• Exists for a mission• Accountability is placed on

stakeholders (Donors, staff, community, board of directors)

• Net Revenues are reinvested into the mission

• Cannot sell shares or sell as-sets for collateral

• Exempt from income, sales, and property tax

• Allows donations to be tax-deductable

• Exist to generate profit• Accountability is placed on

owners and investors• Net Revenues are distrib-

uted to owners• Engage in Coporate Social

Responsibility programs• Can still be missions driven

Career Fairs are chaotic, but prepa-ration can reduce stress and improve the outcome. When making a lifelong decision, be knowledgeable about all the options, including whether you’d like to work for a for-profit or non-profit organization.

FoodArts

Health

Education

Environment

Housing

Utilities

Transporation

Communication

Entertainment

Types of Companies in Our Communities

For Profit NON Profit

14Fisher Ink

Owusuaa Dakwa, a senior in Finance and Marketing, sports business attire like it’s a second skin. Dakwahas obtained four internshipsthrough Career Fairs

over the years with OSI, GE Aviation Sourcing, GE Sourcing Finance, and Key Bank. She is a testimony that anyone of any year can get a good internship, and the Fisher Career Fair is a perfect starting point.

Dakwa interned her freshman year with OSI, an accounting services company.

“When I introduced myself, I did not mention that I was a freshman. I talked confidently to the recruiter, conveyed that I researched the company, took his business card, and dropped off my re-sume. Two weeks after the career fair and no news, I began to send him mul-tiple follow-up emails. In a way, I was an ‘intern stalker,’ but they were im-pressed by my perseverance and gave me an offer.”

During her second year, Dakwa in-terned for General Electric, a multina-tional conglomerate corporation func-tioning in multiple industries.

“Don’t limit yourself. When I got my in-ternship at GE, I attended the Engineer-ing Career Fair as a business student. I was not QUIC certified at the time, but the recruiter was impressed and put me in the interview pool. Because I had no QUIC certification, I could not see the job on FisherConnect. I went directly to Career Management to ask for access to view GE in FisherConnect. I had the recruiter’s information on hand, too, so that he could vouch for me. I got access. GE eventually saw potential in me and offered me the internship in Aviation Sourcing and then another in Sourcing Finance.”

For Dakwa, she took some time off of school for her GE internship. Many companies offer internships year-round, and being available during a school session will make a student stand out.

Career Fair Success Story

Freshman Year Sophomore Year

Bring a padfolio

Not only does this make

you look more

professional, it gives you

a place to hold your

résumés and business

cards that you receive at

the fair.

Extra tip: Don’t put a

business card away until

you’ve left that recruiter’s

table

After her experience at GE, Dakwa ex-plored the Banking and Financial Ser-vices industry with Key Bank. “Originally, Key wanted accounting majors at the Diversity Career Fair. Despite being a Finance major, I in-sisted that I was a qualified candidate, and asked for the chance to interview. I demonstrated that I had researched the position and that I believed I was quali-fied. The recruiter was impressed by my insistence and gave me an interview. After my interviews, Key informed me that there were actually unadvertised positions related to my major and ex-tended me a better offer.”

Even though Dakwa has yet to attend the Fisher Career Fair, she is ready to take it by storm.

“When you approach a recruiter, every-one has the same elevator pitch. Name, major, year, etc. I try to be different. For example, I never start a sentence with ‘I’m looking for. . .’ Instead, I tell the company what I know it has available, let them talk, and then passionately ex-plain why I am an ideal candidate for the positions. At the very end of the conversation, I address the recruiter by name and say thank-you.”

Junior Year Senior Year

HELPFUL TIP

Résumé

Wear your name tag on the right side so that it is

within a recruiter’s line of

sight when you shake their

hand

Before the fair, get your résumé checked at Fisher’s Office of Career Management, located in Gerlach Hall

Print a few more copies than you think you’ll need

17 2012 Autumn Issue

Cartoon Corner

CLASS IS BACK IN SESSIONWe’re the guys of Pursuit, recent OSU graduates, and we want to hook you up with suits, shirts, ties and more specially selected just for college guys. Come visit us at 1572 N High Street in the Gateway, mention this ad and you’ll get a special Fisher only discount!

fb.com/PursuitYourself@PursuitYourselfwww.PursuitYourself.com

CLASS IS BACK IN SESSIONWe’re the guys of Pursuit, recent OSU graduates, and we want to hook you up with suits, shirts, ties and more specially selected just for college guys. Come visit us at 1572 N High Street in the Gateway, mention this ad and you’ll get a special Fisher only discount!

fb.com/PursuitYourself@PursuitYourselfwww.PursuitYourself.com