S U M M E R 2 0 1 1

WASTEDAYJCB Waste and ReCyCling event CustomeR magazine 2011

Waste Industry Perspective ................... page 5

Developments in Technology ................. page 6

Customer Focus on Developments ..... page 10

Caring for the Environment .................. page 16

The world we live in throws up unique

challenges, particularly so in recent years.

We have been witness to unprecedented

global challenges requiring countries and

governments to rescue, bail out and even

take over failing institutions and companies.

Economic survival has been the name of the

game. Unprecedented natural disasters,

acts of terrorism and continuing political

unrest compounded the problems and

presented their own sets of hurdles.

JCB was not immune to any of this, and from

celebrating record sales of over 72,000 machines

in 2007, we had to contend with sales dropping to

36,000 in 2009. The ability to be agile and react to

the rapidly changing business environment quickly

ensured the survival of the business through tough

times. It was painful, but necessary and the good

news is that we’re starting to thrive again.

Today we are delighted to report that in 2010

machine sales bounced back to 51,600 units with

turnover up 48% to £2.0 billion. We’re cautiously

optimistic that 2011 will bring even better results,

and as you would expect from JCB, we continue

to invest in our products and our manufacturing

capacity across the world.

The need for change – and change for the better

– has been accepted by countries, governments,

financial institutions and companies alike. To embrace

change is to accept that there’s a better way.

A sector that recognised this in the last decade is

the waste sector, where a change in culture and

behaviour through awareness and education is

increasingly evident. Today it’s technology that is

driving change in the way waste is handled,

sorted, recycled. And that is what inspired our

2011 Waste Day event.

Alan Blake, Chief Executive Officer

Welcome to JCB JCB VIP WaSTE DayS – DESIgnED To InfoRM

Global Perspective from Alan Blake

SUMMER 2011

We were delighted to welcome

you today to the JCB worldwide

headquarters and we acknowledge

and appreciate that you chose to

spend your day with us.

As a company JCB recognised the growing

importance of the waste and recycling

sector back in 2001 but we have been

supplying machines to local authorities and

municipalities for many years before that.

We invested in specialist resource to advise

and inform our product strategy with input

from key waste companies and this has

resulted in the JCB Wastemaster range of

products; a comprehensive line-up of high

performance machines tailor made to suit

the working environments of the waste and

recycling sectors.

The waste sector itself has embraced

massive change. No longer do we rely on

landfill as a waste disposal method; we’re

now segregating waste at source and at

materials recycling facilities. We’re

experiencing a step change towards the

3R’s – reduce, recycle, reuse with buy-in

from consumers, producers, retailers alike.

This – along with a hike in UK landfill tax and

Government grants and subsidies – has

created a huge opportunity for recycling

businesses, even in the difficult financial

climate of the past 3 years.

You will have seen how, even in the face of

those uncertain times, JCB has invested in

the future to ensure that we give our

customers the tools they need to do their

jobs more efficiently and cost effectively.

This is particularly true in this rapidly

changing and increasingly important sector;

thanks to our on going collaboration with

the waste and recycling industries JCB has

invested in machine developments to

provide extra protection, more safety,

better fuel economy, reduced CO²

emissions and technological features to

optimise machine performance and security.

We continue to place great emphasis on

our support package through our worldwide

dealer network. World class support that

means your businesses keep moving.

I would like to take this opportunity to thank

YOU, our customers. Without customers

no company would exist, survive and thrive.

We genuinely value your business and we

pledge, as a private, family owned business,

that we will continue to invest for you today

and tomorrow to satisfy your needs and

requirements.

We sincerely hope you have got value

from your visit today and have had the

opportunity to see something new,

interesting and hopefully of benefit to your

business. Do come back and visit again.

now set as a bi-annual event in the

JCB programme, our specialist waste

days were conceived in 2005 as a

platform to bring key customers

together to discuss developments in

the industry with prominent waste

industry professionals, to network

amongst peers and to have the

opportunity to see, feel and try JCB’s

solutions for the industry. over the

years we have encouraged feedback

– and where this has been related to

JCB we have acted on it.

Indeed at our last event in 2009 we did a

longer demonstration and offered more

opportunity to ‘kick tyres’ as a result of your

feedback. This year we developed a

‘Supplier’s Village’ to show you how we

deliver the most complete solutions by

working with trusted suppliers.

It was an interesting exercise to go back and

see just how much we packed in to our

event two years ago. Nick Herbert, then

Shadow Secretary of State for Environment,

Food and Rural Affairs, was on hand to give

an overview of the waste industry and the

vision for tackling reliance on landfill. We

heard about new legislation affecting WEEE,

ELV and lightbulbs and about emerging

waste practices such as Energy from Waste

(EfW), Bio Gas and Bio Steam. Our case

study – the PFI funded MBT (mechanical

biological treatment) facility in Cambridge -

gave us an insight into this modern £41m

facility capable of processing up to 180,000

tonnes of municipal waste per annum.

Our TV Style ‘JCB Wastemaster News’

team caught up with Tim Burnhope, JCB’s

Engineering Director to discuss new

product development and today you saw

the result of that interview ‘in the metal’.

We also heard from JCB Wastemaster

machine owners around the world and saw

how one particular product, the JCB

Teletruk, was making a difference to SIMS

Metals Recycling.

The day culminated with a tour of our brand

new ‘JCB Heavy Products’ facility and an

ambitious live demonstration of over 30

Sir Anthony Bamford, Chairman, JCB.Waste Day 2009

pieces of machinery, attachments and ancillary

equipment such as shredders, screeners,

crushers, kerbside collection vehicles, walking

floor trailers, container tilters and hooklifts.

So, back to today’s event. How could we

possibly top that? We were keen to ring the

changes and tell you something new. By

focusing on technology – after all it impacts

every element of life today – we hope we

succeeded and that you found it an

informative and interesting day.

Thank you once again for coming.

The Waste and Recycling Sales Team

SUMMER 2011

The original Model T Ford.

ChAnGE For ThE BETTErWaste association The one thing in this world that

doesn’t change is the pace of change!

It seems that, as soon as we get used

to one set of changes, then another

change comes along. and in the last

few decades the pace of change has

gathered momentum, and has

changed the way we do business,

how we communicate and even how

we get around.

Think of the evolution of the telephone. A

revolutionary invention that has been

transformed in little over 100 years by

new technology. The elegant dial phones

replaced by sleek handsets and mobiles. We

can now use our computers to make free

calls over the internet. And we can use our

phones as our computers to receive email

and search the net. Just how long before

our iphone 4’s seem old hat?

Who’d have thought back in 1908 that the

Ford Model T – priced at today’s equivalent

of US$20,000 – would take off quite so

spectacularly? After all, that was a lot of

money back then. Now there are 600

million cars on the road with advanced

technology at the heart of their design –

many of them costing far less than that

original production vehicle!

And let’s not forget the development of the

aeroplane. When the Wright Brothers were

at their drawing board it probably didn’t

occur to them that a transatlantic flight

would be just over 20 years away or a

plane that could travel faster than the

speed of sound would become a global icon

in aviation?

Who remembers the forerunner of the

Playstation, the Xbox or the Wii? The old

Atari games console kept kids occupied

for hours. Can you imagine any of

today’s teenagers being impressed by

that technology?

Certainly in recent years it must be the

computer and digital age that has

transformed and touched every aspect of

our lives. Communication has got better,

faster, cheaper and more efficient. Text,

Skype, Youtube, email, social networks,

cloud computing, whilst the internet has

simply revolutionised the way we seek and

find information and do business.

Companies that embrace technology and

change are those that will endure and

companies that stand still will become the

next casualties.

In fact, the decline in landfill reliance

has probably been the biggest step

change in the global waste industry

over the last few decades.

There are notable exceptions and, in some

countries, we still see scavengers collecting

saleable waste such as plastic bottles, glass

and polythene. From Indonesia, one of the

world’s poorest economies, to Russia, one of

the world’s most buoyant economies, people

live off landfill pickings. ‘Recycling in action’?

Maybe, but not as we’d really like to see it.

It was the Kyoto protocol in 1997 that was

the catalyst for a sea change in attitudes and

behaviour towards the global handling of

greenhouse gas emissions. Landfill gas was

identified as the major contributor and

therefore the obvious target for change.

Although recycling wasn’t new, it was

certainly under the radar in the UK, whereas

countries like Germany, Austria, the Nordics

and Benelux had become particularly adept

at processing waste.

The UK had to change and adapt. Consumers

needed to understand the concept of reduce,

reuse and recycle and those handling

waste needed to find new solutions to

waste problems.

To drive action the Government set out a

deliberate landfill tax policy and from 1996

the landfill gate fee rose from £7.00 per

tonne to £56.00 per tonne in 2011. This

had a direct impact on skip hire businesses

who were forced to raise prices to their

customers. To minimise the charges, waste

now needed to be tipped, picked, sorted

and recycled; requiring bigger spaces, more

machinery and greater investment.

Government support was made available

via capital grants, allocated through WRAP

and DEFRA, for the creation of recycling

initiatives, new facilities and modern process

technology. New and modernised facilities

for collection were also required and today

our Civic Amenity sites are clean, safe areas

where the onus is on the householder to

separate their items for recycling.

Kerbside Recycling schemes have encouraged

consumers to separate their own waste at

source whilst Transfer stations have evolved

to become Materials Recycling Facilities

(MRF’s) with state-of-the-art automated and

hand pick separation systems.

New processing technology such as

incineration, biological treatment and

sterilisation plants have successfully sprung

up to divert more waste from landfill. The

pace of change has been incredible.

So have the combined changes worked?

The graphs on the right illustrate the reliance

on landfill across Europe from 2003 to

2009. You will see in that 6 year timeframe

just how significant the change has been.

The sector continues to evolve with the

emergence of private waste companies and

the consolidation of existing businesses

through mergers, takeovers and partnerships.

So what about the poorer regions of the

world? Will they adopt similar waste

procedures that have radically altered the

way richer nations treat waste? In a word,

yes and this is in ample evidence with

modern waste facilities in Chile, Thailand,

Hungary and South Africa, to name a few.

It’s a good bandwagon to jump on and in all

our interests to continue the good work and

preserve our natural resources and land for

future generations.

Waste Industry Perspective Move over landfill – new waste management processes in town!

“Scavengers” people living off landfill pickings

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greece

Portugal

United Kingdom

France

Finland

Italy

Ireland

Denmark

Spain

Sweden

Luxembourg

Belgium

Austria

Germany

Netherlands

Recycle

Incinerate

Landfill

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greece

Portugal

United Kingdom

France

Finland

Italy

Ireland

Denmark

Spain

Sweden

Luxembourg

Belgium

Austria

Germany

Netherlands

Recycle

Incinerate

Landfill

2009 – less reliance on landfill

2003 – more reliance on landfill

Recycle Incinerate Landfill

International Solid Waste AssociationWe were delighted to welcome speakers

from ISWa and the CIWM today to share

their perspectives on the waste sector.

ISWA is a non governmental, independent and

non-profit association that promotes and

develops professional waste management

worldwide as a contribution to sustainable

development.

With a total of more than 1,200 members in 93

countries its network expands to countries with

more than 80% of the world’s population and

represents all aspects of the waste manage-

ment field: from practitioners and industry

to communities, from associations, research

institutes and academics to regulatory authorities.

The Chartered Institution of Wastes

Management (CIWM) is a professional

body representing over 7,000 waste

professionals working in the sustainable

resources and wastes management

sectors – predominantly in the UK

but also overseas. CIWM sets the

professional standards for individuals

working in the industry and has various

grades of membership determined by

education, qualification and experience.

Both organisations offer training, conference,

technical publication and exhibition services to

the sector.

SUMMER 2011

JCB has a rich pedigree of never

standing still and was fortunate to

have a visionary founder who instilled

innovation in to the very core of

the company. Mr JCB was an

entrepreneur who always looked for

a better way. from his first tipping

trailer – incidentally made from scrap

metal – to the JCB backhoe loader; a

concept that he would continually

refine to keep at the forefront of

design and technology.

Turbocharged engines introduced on

backhoes would revolutionise speed and

performance whilst 4WD transmission gave

the machine unbelievable soft site

performance. The introduction of powershift

has subsequently become an industry norm

and was a significant milestone in the

machine’s development; giving the operator

the ability to select the correct gear by

twisting a lever rather than reach for a

conventional gearstick.

Four wheel steer has to remain one of the

most innovative and unique developments

by JCB – taking the backhoe loader in to

new terrain, application and uses. Like all

other JCB backhoe developments this was

much copied by competitive products – the

best compliment a company can have.

Mr JCB’s eye for an idea was not just limited

to the iconic backhoe either. Always looking

to invent something new, or improve on

an existing idea, the next big winner that he

hit upon was the Loadall, the world’s first

telescopic handler as we know them today.

All the refinements that were learnt during

the course of the backhoe development –

4WD, 4WS, Powershift – were applied to

this machine, as well as new features such as

Smoothride to aid load carrying during

roading. JCB still leads the world today with

both product ranges.

It was a highly secretive, multi-million pound

research and development project that

surrounded JCB’s entry in to the agricultural

tractor market. In fact, the launch of the JCB

Fastrac wasn’t confined to the ag sector – its

self-levelling suspension system and speeds

of up to 80kph made it suitable for industrial

and military work, as well as a myriad of

other towing applications across the globe.

Skid steer loaders are a well established

product with many manufacturers vying

for market share. So why would JCB

make the decision to compete in this

crowded market place with a couple of

dominant manufacturers.

Simple – innovation and safety.

Whereas all other products featured entry

over a bucket – with the associated risks –

JCB took a new approach to machine

entry. Considerable investment in a single

arm design resulted in the world’s first

side entry skidsteer. An existing product

elevated to new levels of safety through an

innovative approach.

Using the skid steer transmission JCB then

developed the world’s smallest and most

manoeuvrable backhoe in the shape of

the 1CX. A machine with the performance

of a skid steer and a mini excavator in

one package.

Safety was also the driver behind JCB’s

entry in to the fork lift truck sector. The

visibility of the JCB Teletruk is far superior to

the standard masted fork lift trucks. When

combined with forward reach capabilities

from the telescopic harm and a host of

attachments, a whole new niche was carved

out for this machine in applications where

single sided loading, accurate load placement

and versatility were and are required.

Without doubt legislation is now a driver for

design development. An example is the

recent EN15000 legislation for Safe Load or

Load Moment Indicators. JCB has been

fitting these for years, but was first to market

with ALC (Adaptive Load Control) which

works in conjunction with the current

systems to limit or control machine

operation in potentially unstable situations

and conforms to the regulation.

More recently technological developments

have focused on efficiency, sustainability

and material use. JCB’s 3CX ECO, for

example, has set new standards for fuel

consumption and productivity, whilst

JCB’s Livelink, an advance machine

monitoring system, has been developed by

our JCB Service team to improve machine

performance and protection.

Market feedback and customer involvement

also influences changes in machine

development and the JCB Wastemaster

range is a good illustration. What began as

a 4 product line-up in 2003 today stands

at 30 models today with more in the

pipeline, for example, a new JS20MH is

currently being evaluated by customers

and close to production.

A 550-80 Loadall, previewed to you today,

has been designed in response to your

requirements for greater lift performance at

reach for heavy duty applications such as

metals recycling.

When customers specify a JCB Wastemaster

machine they are buying in to a package

of features specifically designed to enhance

performance and safety in waste and recycling

applications. From cab, roof, underbelly and

light guards to solid doors, engine air

filtration and reversing fans we’ve taken your

comments on board to enhance our range.

JCB Developments in Technology

Loadall 541-70

Self-levelling suspension system

The original tipping trailer - 1948

JS20 MH

The single-arm side-entry JCB Skid Steer

Livelink machine monitoring system

TC Harrison JCB is a long standing

JCB dealer. With a relationship going

back over 50 years the company has

witnessed an incredible pace of change.

Change in the products, the support

and the way business is conducted.

The company has not only embraced

these changes but has led the way

in embracing technology to further

improve service to their customers.

PartsThe JCB dealer network is renowned for

providing swift response to customers

needs for machine spares and consumables.

With the expansion of the product range to

350 models the complexity of the

stockholding has increased and TC Harrison

JCB has had to gear up their parts stores in

each of their depots to stock fast moving

lines for every machine they sell.

Customers expect a swift response and,

with support from the JCB World Parts

Centre, the company can offer a speedy

solution to pretty much every enquiry.

Technical and Service SupportJCB trained dealer engineers have an

enviable reputation in the market thanks to

the investment that JCB and dealers put in

to training.

As machines have become more sophisticated

an evolution in training has taken place and,

in addition to the ‘spanner skills’, the emphasis

on Electronic Management Systems for

engines, hydraulics, electrics etc has

necessitated an education in the use of hi-

tech diagnostic equipment.

Diagnostic tools ‘talk’ to the machine which

informs the engineer of its recent mechanical

history.

JCB LivelinkJCB Livelink is a revelation that offers many

benefits to customers, to the dealers and to

JCB too. Fitted to a wide range of machines

it monitors the key parameters of a machine’s

operation such as temperature, pressures

and flows. However, because it is a satellite

linked product it also offers global positioning

so that any machine can be located anywhere

in the country; ideal to combat the increasing

sophistication of plant thieves. With additional

curfews and geo-fences a machine can be

restricted from operating between certain

hours or programmed to work in a given

geographical area. Attempts to use the

machine outside the pre-set parameters will

result in an alert message to the owner.

JCB Livelink is the ideal tool to monitor

machine productivity such as actual use or

idle time, hours of operation per day, fuel

consumption etc. TC Harrison uses this

data to plan its daily service support. An

alert check report, based on a traffic light

colour system – green for low priority,

amber for medium and red for high priority

– informs the engineers’ job priorities and,

along with GPS tracking on service vans,

the nearest vehicle can be routed to the

machine requiring a service.

At the end of the job a job card is

completed on-site by the engineer and the

information is uploaded real time to the

control centre.

JCB Livelink has brought increased

efficiency by reducing travelling time, costs

and, most importantly, offers a more

efficient service to customers.

Scheduled ServicingWhether the customer carries out their

own servicing or whether the dealer does

it, JCB Livelink enables better service

planning thanks to the visibility of machine

hours and the alert system that can be pre-

set to warn of an impending service.

If any kind of alert is missed by the customer

or dealer, then for additional peace of mind,

there is a team at the JCB World Parts Centre

who continually monitor Livelink alerts.

out of hours supportNo longer a 9am to 5pm operation, TC

Harrison JCB’s service department has

adapted its working hours to suit the demands

and expectations of customers. Weekend

coverage and out of hours emergency

support is now normal modus operandi.

The waste sector is a good example of

why the dealers provide a round the

clock service. With 1, 2 and even 3 shift

operations and machines working nigh on

365 days per year and up to 20 hours a day

it has become a necessity to provide cover

24/7 and this is achieved by having a rota of

on-call engineers and a messaging centre.

Ultimate responsibility, in the event of

unanswered calls to the on-call staff, falls to

the Dealer Principal.

CommunicationIn the last few years the pace of change in

the storage of information and methods of

communication has been remarkable. At

the heart of a dealer’s communication is its

database and at TC Harrison there are

currently over 8000 contacts.

The TCH website is the cornerstone of

activity, updated with real time information

such as used machines, events and offers and

optimised so well, that if you type in ‘new JCB’

in Google it will direct you first to TCH JCB.

This activity is supplemented with direct

communication and modern methods

have facilitated this process. Text message

and email campaigns all form part of

TCH JCB’s communications strategy –

alongside traditional methods such as

letters and direct mailers. TCH, from a

dealer perspective in the UK, has pioneered

the use of social networking including

Twitter, Facebook and Youtube enabling

information to get out quickly and cost-

effectively to ‘followers’.

This does not – and will never – replace

personal relationships. Here again, though,

TCH has changed what they do to make

their sales staff more efficient. The sales

guys are equipped with ipads and iphones.

With photos, videos, literature and efficiency

apps available on demand these so called

‘gadgets’ can facilitate meetings perfectly.

They also have the ability to link in to

systems such as Livelink, Parts Pro, Techweb

and JDS if the customer requires a demon-

stration or simply more information.

This technology has transformed how TCH

does business.

Developments from a Dealer Perspective

SUMMER 2011

TC Harrison JCB

TC Harrison JCB in the field using diagnostic equipment

WRg is a leading UK waste manage-

ment and energy recovery company

and, since 2006, has been part of

Spanish giant, fCC, the international

environmental services, infrastructure

and energy group.

Over the years the business has had to

recognise the need for change as the

waste landscape has altered dramatically.

From predominantly operating landfill sites

across the UK, WRG has shifted its focus

to waste collection and recycling, energy

recovery and renewable energy production

thanks to large capital investments by its

parent company.

The hikes in landfill tax and Government

pressures to work in partnership with local

authorities to recover secondary resource

and value from waste, has shaped the

services offered today by WRG – which

include Energy from Waste, Mechanical

Biological Treatment, Materials Recycling

Facilities, Household Waste Collection

Centres, Clinical Waste and Composting.

WRG has a strong Corporate Social

Responsibility programme, one element of

which is to help the UK meet its renewable

energy targets and reduce its carbon

emissions. Recognising that the UK has the

best wind resource in Europe, WRG is

developing wind farms on appropriate

and existing landfill sites in addition to

the conversion of redundant sites to grow

bio crops for renewable energy. The

company has also been responsible for the

transformation of a former gravel pit in

Welbeck to a nature reserve for the local

community to enjoy. The area in question

on the site had previously been used for

landfill – without which it would not have

been economically viable to restore 100

acres of previously derelict land.

David Simpson, Group Plant and Transport

Manager, is responsible for all vehicles

and machinery across the UK businesses

including Focsa Services UK Ltd, Telford and

Wrekin Services. Having come up through

the ranks at Focsa David left the company

to build up a successful family business, but

re-joined as part of the WRG team some 4

years ago.

In addition to the generic changes in the

waste sector, David has watched the

evolution of JCB machines and the support

of the JCB dealer, TC Harrison JCB.

“We buy a range of JCB machines including

tracked and wheeled excavators, wheeled

loading shovels, telescopic handlers and

backhoe loaders. We’re also currently

assessing a JCB Teletruk. They are robust,

high quality and reliable machines that add

value to WRG’s operations. The support

from the dealer is paramount and TCH JCB

is very proactive with customer relations;

for us they will go the extra mile. This gives

me peace of mind that my machines will not

ever be down for long”.

David has assisted the in house H&S team in

developing plant best practice procedures

and the team’s efforts have been recognised

with a RoSPA Gold Award for Occupational

Health and Safety this year.

“JCB makes a contribution to our safe

working practices by working with us to

develop solutions if we have specific issues.

For example, the design team at JCB

developed boxing rings round the

counterbalance of the JS160W in response

to an issue flagged up by our health and

safety team – who are always involved in

the procurement process. When the team

highlighted potential ‘falls from a height’

hazard from the fixed raised cabs of the

wheeled excavators, TCH developed a

training video for our operators to minimise

any risk.

Our operators are our priority and we

have subsequently invested in the more

expensive hydraulically raised cabs to

ensure their safety. As a business we try

to eliminate all risks for employees to

injure themselves. WRG asked JCB to

supply green flashing seatbelt beacons – a

new concept – which they responded to

positively. The level of comfort provided

by JCB machines – ease of controls,

suspensions seats, air conditioning, grab

rails etc – ensures that our operators work

comfortably and safely.

I was also delighted when WRG and TCH

developed an R&M contract. This was a

first between the two companies, but it

works for both. The provision of 24 hour

service from TCH is very important to us.

We can’t afford to have machines down.

Our operators opt for the JCB every

time thanks to its level of comfort and

productivity.

This is partnership working that we’re very

comfortable with.

FCC harbours ambitions to be one of the

world’s biggest, best and most environmentally

friendly recycling companies. The company is

looking to acquire and build new plants both

in the UK and globally and evolve new areas

of expertise, such as innovative waste oil

treatment processes being pioneered by

FCC. As the business grows the long term

relationship between WRG, JCB and TCH

will prosper.

Developments from a Customer Perspective

SUMMER 2011

WASTE rECyClInG GrouP lTD (WrG)

one customer who has benefited from

changes in technology introduced on

to machines by JCB is abba Plant.

Located in Lincoln, abba Plant is a

leading hire company with a fleet of

550 machines, of which some 50% is

JCB and includes wheeled and tracked

excavators ranging from ½ ton to 46

tonnes, backhoe loaders, telehandlers,

dump trucks and powerpacks.

The company has over 2000 live accounts and supplies machines to some of the UK’s most prominent builders including Balfour Beatty, May Gurney and Linden North, part of Galliford Try plus several large companies such as Associated British Ports, Cemex, Lafarge and Tarmac.

When Abba bought its largest JCB machine 18 months ago – the JS 460 – they decided to try the Livelink system for a number of reasons. Firstly to improve their understanding of the usage rates to self drive customers, secondly to monitor the machine’s servicing requirements and lastly to protect the machine from theft through the in-built tracking device.

Nick Howe of Abba Plant is now a fan on the system and their recently delivered 3CX ECO backhoes loaders have all been specified to include Livelink.

“We were an early advocate of the Livelink system. It has proved useful for the reasons mentioned above, but also allows us to check operating hours on operated plant. We have peace of mind that we can always locate the machines and check on them remotely – in our case via iphone. We can plan servicing schedules based on actual data from the system – ensuring that routine servicing doesn’t interrupt the work flow. It is without doubt a great benefit to this plant

hire operation”.

lIvElInk – ABBA PlAnT

David Simpson WRG

WRG develop wind farms on existing landfill sites

JCB WLS 436e

SUMMER 2011

Customer Application StoriesIrish waste contractor, O’Donoghue, has extended its JCB fleet with a

JS130W with hydraulically raised cab and sorting grapple. The company,

which already runs a JCB Loadall and wheeled loader at the site, had a

requirement for a versatile materials handler to select and sort a wide range

of waste products coming in from commercial and industrial waste streams.

The raised cab allows the operator to see into high sided trucks and provide

a clear view of the sorting area.

The customer was confident that the machine would perform well thanks to

the reliability and efficiency of his two existing JCB machines and the back up

support provided by dealer ECI JCB.

“The machine is performing well and we are very happy. ECI is always there if we need them and they

take care of us very well”

Martin O’Donoghue, Facilities Manager

o’DonoGhuE’S, WASTE TrAnSFEr SITE, Cork With multiple integrated divisions in the business, Smith’s of

Gloucester has weathered the downturn better than most.

The company is a ‘one-stop’ business that carries out each

stage of a job from demolition to recycling, earthmoving to

construction. Relying on JCB tracked excavators has paid off

and the company now has a multiple fleet. All regular servicing

and maintenance is carried out in-house, supplemented by

work from Holt JCB when the need arises.

“Our relationship with JCB and our local

dealer, Holt JCB, is very strong. The

product is good and JCB is constantly

investing in it too – which is good for the

customer. The parts supply is good too

and another reason to stay with JCB.

The company is second to none when it

comes to parts back-up.”

Alan Smith, Company Founder

SmITh’S oF GlouCESTEr, ConSTruCTIon AnD WASTE, uk

Hackl is a municipal waste company in Burgenland, Austria. The company collects and sorts domestic and commercial waste in addition to providing logistics services to the waste industry. A JCB JS160W is fitted with a sorting grapple for sorting and loading incoming waste to the plant; a raised cab providing excellent visibility over the load. A further wheeled excavator – the JCB JS130W – uses its multi tine grab to load machines and containers – again with a completely unobstructed view thanks to its high rise cab.

The machines complement the JCB 416 Wastemaster Super Hi Lift – which was specified for its load over height of 4m – and a JCB 4CX which is used as a multi-purpose all-rounder. Finally a JCB Teletruk is used to load lorries and trucks. After using traditional fork lift trucks at the site, the operators now love the new fork lift as it enables them to load more quickly and accurately. All machines are supplied by JCB’s dealer in Austria, Terra Baumaschinen, who, according to the customer, provides really excellent support.

“We are just opening a new processing plant which has limited space. We will need suitable machines and we are confident that JCB and

Terra will find a solution, no problem”.

Oswald Hackl, Junior Director

hACkl, munICIPAl WASTE, AuSTrIA

A JCB Telemaster TM300 was the handling machine of choice for

leading Turkish paper recycling business, Dunkasan AV. The company

collects, sorts and bales all types and grades of waste paper and

required a versatile, productive machine to keep up with multiple

tonnes of waste entering the facility each day. After unloading trucks

and mixing the materials, the machine pushes the waste paper to the

conveyor for sorting before stacking and reloading bales on to trucks

According to the Site Superintendant, Remiz Yildiz, the JCB TM300

was specified because it saves diesel and is easy to operate. The

extending 5m boom is very strong and enables the operator to stack

the loads higher. Thanks to the ability of the machine to balance itself

and its excellent visibility, it is extremely safe to operate.

“The machine is economical, versatile, fast and easy to use. It has changed our way of doing

business. Our operators only want to use the JCB now and so I would definitely recommend it to

other businesses.”

Remzi Yildiz

DunkASAn Av, PAPEr rECyClEr, TurkEy

SUMMER 2011

Customer application stories (continued)

A purpose built mechanical biological treatment plant in Leicestershire,

Cotesbach, was built in October 2010 with a capability of handling

50,000 tonnes of residual municipal waste each year. Run by New

Earth Solutions it recovers value from waste to reduce impact on the

environment.

The company has invested in 5 JCB machines for waste rehandling

duties including a JCB JS220 Materials Handler which selects and

loads waste in to a hopper, two JCB 426 wheeled loaders to move

organic materials in to the composting halls and load the screening

plant and a JCB 541-70 Loadall and JCB 180 skid steer both handle

recycled material.

“We assessed the available equipment on the market and the JCB Wastemaster package met

our requirements for performance, service support and cost. The machines are performing well and contributing to the ambitious overall

efficiency targets at this brand new site.”

Graham Roberts, New Earth Solution’s Site

Manager at Cotesbach

nEW EArTh SoluTIonS, mBT PlAnT, uk

umvElPArTnEr voGEl AG, ComPoSTInG PlAnT, GErmAnyWith 3 composting plants handling 180,000 tonnes per year, plus

a Biomass Power Plant at Baden Air Park, the machine

requirements of Vogel are diverse. A JCB customer for over 20

years, the company has 15 machines in composting technology

for shredding, sifting, relocating and locating all end products.

A 436e HT is the latest machine in the fleet which includes

backhoe loaders, excavators and wheeled loaders. The machine

is used to fill vegetation trimmings in to hoppers and to load away

the resulting ashes.

“I am overawed by the JCB 436e HT –

particularly for the operator who enjoys

optimum comfort to undertake his daily

tasks. The machine is highly efficient with

exceptionally low fuel consumption”.

Franz Vogel, Member of the Management Team

When cars and vehicles reach the end of their natural life they

are increasingly being sent to End of Life stations rather than

stockpiled by scrap metal merchants due to the sheer volumes

of abandoned or scrap cars. The wheels and batteries are

removed and all fluids drained prior to crushing and

fragmented.

Sims Metals has stations throughout the UK and use Teletruk

35D machines to handle the vehicles prior to crushing.

Forwards reach, all round visibility and manoeuvrability of the

JCB Teletruk have offered enhanced safety benefits compared

to masted forklifts.

The company placed an original order for 22 units. Having

worked so successfully in this application these machines are

now being renewed by SIMS Metals and 25 further Teletruks

are being phased in.

SImS mETAlS, Elv, uk

A large sorting centre in the heart of Lisbon, the Portuguese capital,

uses a JCB 528 Loadall to sort 3 types of material for disposal. Glass,

packaging and paper are fed in to their respective lines by the JCB

machine, which also stacks the resulting bales at the end of the process.

The telescopic handler was the ideal machine for the application thanks

to its versatility.

“The JCB was the best machine for this type of work. We get good technical support from Motivo

who can provide spare parts in 24 hours if we don’t have them here. We’re looking to change

this machine for a new JCB now it has done 10000 hours”.

Hugo Firmino, Technical Engineer, Valorsul

vAlorSul, munICIPAl WASTE, PorTuGAl

JCB’s credentials go back a long way.

from the founder using scrap metal

to create his first product to the

approach JCB takes in building new

factories to meet the highest

environmental standards. Blending in

with the surroundings and ensuring

we enhance the local communities

where JCB factories are located we

take care not only to provide a

pleasant setting but to nurture the

local wildlife. at our Cecilly Mills

offices we have been careful to not to

disrupt the resident water voles

whilst at our factory extension in

Wrexham we provided a habitat for a

group of rare great crested newts.

Our ISO14001 Accreditation is a result, in

part, of our policy to reduce, reuse and

recycle and our stated policy for all sites to be

zero to landfill by the end of this year is

gathering pace with three sites already

achieving this status - Power Systems, World

Parts Centre and Attachments. Our water

management programme in India is bearing

fruit thanks to education of the workforce.

JCB has a strategy for sustainable innovation

and we are committed to continuous

improvement in how we design and

manufacture our products and services to

ensure that our contribution to a sustainable

future is realised.

It’s an ongoing strategy, but we are proud

that our achievements so far have recently

been recognised by the Carbon Trust, an

industry first.

JCB – CArInG For ThE EnvIronmEnT

SUMMER 2011

as part of our Think Eco policy we

have set ourselves a target of a 35%

carbon reduction by 2020. To date we

have achieved a 20% carbon reduction

since 2007 (volume adjusted) which

has accorded us carbon trust status;

an industry first. In no small part this

is due to JCB becoming first UK

manufacturer to commit to buying all

its electricity from a green energy

supplier in addition to raft of other

measures including energy efficient

lighting, hydro energy generation,

cold water washing, roof lights, timers

on key plant and variable speed drives.

We’ve also pioneered the first globally

integrated supply chain carbon reduction

programme with the objective of reducing

supply chain carbon emissions year on year.

Our Global Logistics Project will reduce

transport carbon impact year on year by

changing how we distribute machines and

parts, by switching to lower carbon modes of

transport, alternative fuels such as LPG and

using returnable packaging.

JCB Think Eco

In addition to our 3CX & 4CX Eco

machines which feature Eco Road,

Eco Load and Eco Dig to give an

average 16% fuel and carbon saving,

a new 8085 Eco midi excavator will

deliver a whopping 22% fuel and

carbon saving.

To illustrate fuel and carbon savings to

customers JCB launched a fuel efficiency

calculator as an app. Those customers

specifying JCB Eco machines are leading the

environmental revolution and benefiting

from the savings.

A superb illustration of efficient design is the

new JCB Dieselmax EcoMAX T4 engine

which achieves the standards required for

Tier IV legislation without the need for bulky

and costly Diesel Particulate Filters.

JCB Community

JCB Efficient Design

JCB is a community minded busi- ness concerned with the welfare of employees, local residents and people in need. JCB bought in to the Cycle to Work scheme to improve the health and fitness of our employees and reduce the carbon footprint

from their commuting. We’ve had an excellent take up of the scheme, which offers a tax efficient method of buying a bike.

One of our on-going community schemes over the years has been the fund raising efforts of the whole company for the NSPCC to improve children’s lives. More recently, a fund raising event was held to raise vital funds for Help the Heroes. Our good work is also extended to all the corners of the globe in which JCB operates via The Lady Bamford charitable trust which helps children in communities around the factories in India, Brazil and USA.

Just round the corner from our factory in Rocester is The JCB Academy which has

been conceived to develop the engineers and business leaders of the future. Taking in local students it provides education with a practical link in to world class engineering companies such as Rolls Royce, Bombardier and Toyota as well as JCB. The building is a living example of sustainable development. An old cotton mill was converted in to today’s stunning building in which an Archimedes screw generates 80% of electricity required, heating is produced via solar PV and a biomass boiler and water harvesting supplies all non-drinking and catering requirements.

JCB has been active in responding to natural disasters with machine donations to relief efforts around the world including:

− Turkey: 1999

− Asian Tsunami – 2004: $1 million

− Philippines Typhoon – 2007: £100,000

− Sichuan Earthquake, China – 2008: $600,000

− Sumatra Earthquake, Indonesia – 2009: $250,000

− Haiti Earthquake – 2010: $150,000

− Chilean Earthquake – 2010: $100,000

− Pakistan Floods – 2010: $250,000

JCB World Headquarters

JCB sent aid the Tsunami in 2004

over 30 machines purpose-designed for waste and recycling applications and built to thrive in the demanding conditions of the

industry, the Wastemaster range is the largest of its kind available.

loADAllSOur two compact Wastemaster Loadalls are similar in size to a small car

and therefore extremely useful for accessing closed-top containers and

restricted plants. Our larger Loadalls offer heavy duty construction, 3 –

4 tonne lift capacity and 7m lift height, ideal for stockpiling waste or

loading high bulkers.

JCB 541-70WM

JCB 531-70WM

JCB 527-55WM

JCB 520-40WM

The popularity of the telehandler is down to its versatility. With the ability

to multi-task they can undertake general duties such as collecting refuse,

compacting and pallet handling or they can be used for specific applications

in transfer stations, civic amenity sites, MRF’s or composting plants.

Additional Wastemaster features including screen and headlight guarding,

underbelly protection, fuel tank guard, air conditioning, lower steel door

and options such as load sensing proportional hydraulics, Smooth Ride

System and reversible fan.

THE WaSTEMaSTER RangE

SUMMER 2011

TrACkED ExCAvATorSFrom a range of over 30 tracked excavators between 1 and 46

tonnes, we have selected the most relevant machines and tailored

them to Wastemaster standards. For machines that need to work

in confined and restricted spaces the JCB 8085 zero tailswing

machine is ideal.

JS220 Wastemaster

JS220 HRC

JS160 Wastemaster

JS160 HRC

JS 8085 Wastemaster

WhEElED ExCAvATorSJCB Wastemaster wheeled excavators are as flexible as our tracked

range when it comes to specification, but you get added mobility

which enables fast movement around the site. If the machine is

equipped with a quickhitch it can be picking and sorting one minute

and compacting the next.

JS200W HRC

JS 200W

JS 175W

JS160W

JS145W

JS130W

All excavators can be specified with a standard mono or TAB boom and

on selected machines, such as the JS200W WM, a special boom and

dipper configuration can be selected.

A fixed raised or hydraulically raised cab option is available to give an

excellent view into containers and we offer a choice of hydraulic circuits

to allow operation of specialist waste attachments. A wide core radiator

gives efficient, trouble free cooling and the option of additional air

filtration for the cab and engine is offered to protect the machine and

operator in fibrous environments.

All excavator Wastemaster models are fitted with Advanced Management

System which continually checks all the main operating parameters of the

machine including water and oil temperature, pressures and air filter

condition and informs the operator of any problems.

TElEmASTErWith all the attributes of a

telehandler but the articulated

steering of a wheeled loader,

the TM310 provides excellent

manoeuvrability required in

space constrained sites.

TM 310WM

The Wastemaster version of the impressive Telemaster includes as

standard: cab heater, suspension seat, underbelly guarding, front light

guards, aspirator air cleaner, reverse travel alarm, heavy-duty battery and

engine sump drain kit. Options include limited slip differentials, Smooth

Ride System and additional worklights.

WhEElED loADInG ShovElSThe JCB Wastemaster range of wheeled loaders is extremely robust

and utterly reliable. With excellent traction and brute power they are

ideal for stockpiling and with large capacity refuse buckets

JCB 456WM

JCB 436WM

JCB 426WM

JCB 416WM

JCB 414WM

JCB 412WM

JCB 411WM

The Wastemaster spec provides extra guarding for the cab and lighting and

underbelly guarding which protects the driveline and transmission. For

greater traction optional limited slip differentials are available.

The JCB Smooth Ride System ensures a comfy ride for the operator and

helps keep the load in the bucket. Reversing alarms and cameras together

with a flashing beacon and hi-vis chevrons ensure the machine is highly safe

and visible.

Additional reach is available with optional high-lift and super high-lift arms

or hi-tip buckets – perfect for loading high sided bulkers. The Electronic

Monitoring System continually checks the machine and reports problems

back to the operator, while the large and comfy cab has servo controls, low

noise levels, additional filtration and air conditioning for operator comfort.

TElETrukThe world’s only counterbalanced forklift truck with forwards reach,

the JCB Teletruk has made a name for itself in the waste sector

thanks to its ability to lift 3.5 tonne loads to 2m reach allowing fast

and single side loading into containers and trucks, enabling a

reduction in loading space of up to 50%.

TLT 30D

TLT 30D4x4

TLT 35D

TLT 35D4x4

The Wastemaster Teletruk is ideal for kerbside recycling, scrap

rehandling and materials handling jobs and some machines can also

enter in and out of closed-top containers easily without the

interference of a front mast. Freelift capacity once inside becomes a

distinct advantage as does the superb visibility from the unobstructed

front view of the load. The 111° of tilt assists retention and placement

on heavy and awkward loads. The Wastemaster variation includes

roof and trash guard, front wheel motor guards, single carriage tilt

pin and a panoramic mirror amongst others. Options include no-

creep software, white noise reverse alarm, suspension seat, work

lights and changezee.

SkID STEEr loADErSWith side entry as standard, JCB skid steer loaders in waste are a safe

option for the variety of smaller jobs on waste and recycling sites.

8 wheeled models:

Operating capacity

600kg – 1500kg

5 tracked models:

Operating capacity

800kg – 1450kg

Excellent manoeuvrability and the ability to turn within the machine

length ensures that JCB skid steers can work inside and out, in ultra

confined spaces, with an operating capacity of up to 1500kg. Superb

visibility and super safe entry in to the cab via a side door make this an

indispensable tool for specific handling tasks as well as general clearing,

sweeping and odd jobs.

The Wastemaster pack includes front guards for operator protection,

pipework protection kit, reverse alarm, twine cutter and more. Options

include a full cab, air conditioning, heavy-duty rear bars, front screen

guard and suspension seats.

SUMMER 2011

ATTAChmEnTS – ProvIDInG mAxImum vErSATIlITy

Waste / Refuse grabs / grapples (Selector grabs)

Available for midi excavators through to the largest excavators’

selector grabs require a high flow hydraulic circuit to operate the grab

combined with low flow auxiliary circuit with foot pedal or joystick

auxiliary button operation.

Waste / Refuse grabs / grapples (finger and Thumb grabs)

The thumb attachment is a simple, non hydraulic selector grab operated

by an additional linkage fitted to the underside of the dipper or stick.

Large Capacity Bucket / Shovel

Various capacities of bucket can be sourced subject to the average

density of material being loaded. Standard bucket capacities can be

increased by either increasing the overall width or height of the bucket.

6 in 1 Bucket / Shovel

Normally associated with BHL’s,

the 6 in 1 shovel can also be used

on WLS’s and Loadalls too giving

the machine the same capabilities

to Lift, Grab, Doze, Grade etc.

High Tip Bucket / Shovel

A Hi Tip Bucket can increase

overall loadover height by

approx 1-1.5 metres. Different

designs are available depending

on material being loaded and

tipping mechanism required.

Bucket / Shovel with Top Clamps

Buckets are often equipped with top clamps to aid material retention.

Single or twin clamp designs are most commonly used.

forks with Top Clamp

For material that is difficult to load

into a bucket, we have a range of

forks with top clamp attachments.

Bale Clamps

For bales of paper or plastic or

even rehandling WEEE a bale

clamp is available in a variety of

sizes for Teletruks, Loadalls or

Wheeled Loading Shovels.

forks and Rotators

Forks are commonly used on

many JCB machines for simple

loading and moving tasks. An

increasingly popular option is to

use the combination forks and

rotator to increase the machines

versatility on site.

Bageezee attachment

A bagezee can be used on JCB

Teletruks, Skid Steers or Compact

Loadalls to fill one tonne bags

and sacks.

Mag no Clamp

For WEEE rehandling the Mag No

Clamp attachment operates on

the principal magnetic contacts to

pick up the appliance minimizing

any possible damage to the pipe

work. Simple to attach and only

one hydraulic feed required.

Sweeper Collectors

Options include simple, brush types

or more sophisticated combination

sweeper collectors these useful

attachments are available for a wide

range of JCB machines to help

maintain a tidy site.

JCB recognises that applications in the waste and recycling sector demand specialist attachments and we have a comprehensive

range to suit all machines undertaking any waste and recycling tasks. These are either from the genuine JCB attachment range

– designed and manufactured by JCB – or from a number of our partner companies that we work with to devise the best

possible solutions.

ExCAvATor rAnGEScrap Metal grabs / grapples (orange Peel / 4/5 Tine grabs)

The 4 or 5 tine scrap grab,

often called an Orange Peel

grab or grapple, is available in

various sizes with a variety of

different tip shapes dependent

on the material being

rehandled. They require a 2

way high flow hydraulic circuit

with low flow powered from

the crowd ram service.

Compaction Wheel

For faster throughput of

material in a typical civic

amenity site a compaction

wheel fitted to an excavator

can improve compaction rates

by up to 4 times to maximize

loads and reduce truck

movements.

generators and Magnets

Often used in scrap metal

yards generators and magnets

can be specified for tracked or

wheeled materials handlers.

ThE loADEr rAnGE hAS A WIDE rAnGE oF ATTAChmEnTS InCluDInG:

When you buy a JCB machine you're

buying in to a long term commitment

from us to look after you for the

duration of your machine’s life. from

our very beginnings we have recognised

the need for a comprehensive global

dealer network to offer round the

clock support for customers. With

1500 dealer depots in 150 countries

across 5 continents we take pride

in offering global expertise at a

local level.

At the heart of our support ethos is our

impressive World Parts Centre, a purpose-

designed facility that offers round the clock

service dispatching more than a million

genuine parts and attachments every week

to dealers and international distribution

centres in France, Spain, Russia, America,

Brazil, Singapore, China and UAE.

We use the latest logistics and warehouse

management systems and have committed

to an ‘Anywhere in 24 hours strategy’. With

the addition of large stocks of parts held at

every dealer we are well set up to ensure

that downtime is always at a minimum.

Each of our dealers is set up to provide an outstanding service offer. A range of service packages has been developed from a simple single service to fully budgeted repair and maintenance contracts for the life of the machine. All work is carried out by JCB-trained technicians, who have been trained by JCB specialists in either their home territory or at our renowned International Training Centre.

All JCB dealers operate a fleet of fully

equipped support vehicles to ensure

immediate response to emergency call outs.

With diagnostics to quickly detect machine

issues, we aim to get customers back up and

running as quickly as possible.

JCB Livelink is the latest development from

JCB Service. You’ve already heard plenty

about the benefits of that.

SErvICE – lookInG AFTEr you For ThE DurATIon

Manufacturing Facilities DealersParts Distribution Centres

We would like to thank all the suppliers that offered us their support and help today during the demonstration. Many of you will

also have taken the opportunity to visit our supplier’s village and we hope you liked the new element of our waste day. We are

very grateful to the following suppliers who work in cooperation with us here at JCB to achieve our aim to provide a complete

solution for customers.

Acknowledgements...

JCB World Parts Centre

JCB Waste Day 2009

• International Tyre and Wheel Solutions

• Bluepool Products

• Sandvik

• Blue Machinery

• gurney Reeve

• Sims Metals

• oBMtec Ltd

• Red Rhino

• Mid UK Recycling

• Legras Trailers

• garic

• Haulmark Equipment

• Westcon Equipment

• IDE Systems

• Daco Equipment

• DPE Ltd

• Bernard McCartney Ltd

• Peak Waste

• WRg

• Halomec

• ongrade

• Big Buckets

• Jack Moody Ltd

• Suffolk CC

SUMMER 2011

www.jcb.com

enq@jcbinfo.co.uk