TRAIL NEWS

SUMMER, 2010

his spring, IMBA launched the Public Lands Initiative (PLI) with the goal of increasing mountain bike access across the United States. The announcement was made

in dramatic fashion during the Bicycle Leadership Conference, as bike industry captains John Burke and Mike Sinyard (presidents of Trek and Specialized, respectively) joined Bikes Belong’s Tim Blumenthal onstage to voice their support. All three pledged $100,000 to help launch the program.

“This gets us about halfway to funding the first two years of this very important work,” Sinyard told the crowd, which included representatives from many of the world’s largest bike companies. Burke added, “I think the people in this room can double that figure – not in a year, not in a month, but right now.”

What happened next was truly remarkable. “From that moment, industry leaders began stepping forward with incredibly generous pledges,” said Mike Van Abel, IMBA’s executive director. “Some of them, like SRAM’s Stan Day, pushed the energy in the room even higher by immediately voicing support -- to the tune of $100,000 in SRAM’s case. The outpouring continued throughout the day, and it’s still ongoing.”

IMBA will tackle nearly two dozen priority PLI campaigns in 2010. They will serve as models, providing templates and protocols for the benefit of IMBA clubs and advocates across the country. Please let us know if you have an access threat, or opportunity for new trails, near you by sending a message to info@imba.com with “PLI” in the subject line.

PEARL IZUMI HOSTS FIRST PLI EVENT

The speech made by Specialized’s Mike Sinyard and Trek’s John Burke’s at the Bicycle Leadership Conference so inspired Pearl Izumi’s National Sales Manager Todd Grant that he offered to host a PLI event at their Broomfield, Colorado, headquarters

to help promote bicycle-friendly land protection. Colorado Congressman Jared Polis (D-Boulder) is crafting a large Wilderness bill that would affect the important mountain bike destinations of Breckenridge, Vail, Carbondale, Copper Mountain, totaling roughly 300,000 acres of Wilderness in Summit, Eagle, and Pitkin counties. Ninety business owners and members of the bike industry joined Grant in welcoming the congressman and urging him to keep trails open. IMBA presented Congressman Polis with a letter supporting appropriate Wilderness, supplemented by bike-friendly companion designations that would protect even more land while allowing for mountain biking.

INITIAL PLI CAMPAIGN TARGETS

Coronado National Forest (AZ)Lake Tahoe Basin Trail Management Plan (CA)San Gabriel Mountains Wilderness (CA)Snow Mountain National Recreation Area (CA)John Krebs Wilderness (CA)California State Park Ballot Initative Funding for New Trails (CA)Mt. Tam Singletrack Trail System (CA)Hidden Gems: I-70 Corridor Pitkin, Eagle, Summit counties (CO)Colorado Statewide Wilderness Act of 2009 (CO)San Juan Mountains Wilderness Act of 2009 (CO)Boulder-White Clouds CEIDRA/Ketchum (ID)Montana Wilderness Bill (MT)Rogue Wilderness (OR)Devil’s Staircase (OR)Crater Lake Wilderness (OR)Hardestry Mountain/ Oakridge Wilderness(OR)Allegheny National Forest (PA)San Juan County Wilderness: Moab (UT)St. George Trail Management Plan (UT)George Washington National Forest Plan (VA)Olympic Peninsula Wilderness and Wild and Scenic River (WA)Alpine Lakes Wilderness and Wild and Scenic River (WA)Colville National Forest (WA)

PLI CONTRIBUTORS RAISE $586,300

Thanks to the support of 40 founding companies, the PLI has already raised more half a million dollars. Special thanks go to Trek, Specialized, SRAM and Bikes Belong for their early leadership. We are still building momentum for this groundbreaking work: Individuals can contribute by donating to the Legal Advocacy Fund (imba.com/legalfund), and companies can contact Development Director Rich Cook (rich.cook@imba.com) to support the PLI.

100-DAY PLI REPORTIMBA’S PUBLIC LANDS INITIATIVE

GETS ROLLING

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Advanced Sports International/FujiAero Tech Designs CyclewearB & L BikeshopBicycle Dealer magazineBicycle Retailer & Industry News magazineBikes Belong CoalitionCamelBakCampagnolo/FulcrumCatEyeDeFeetFeedback SportsFOX Racing Shox

GORE Bike Wear/GORE RideOn Cable SystemsHaro BikesHayes Disc BrakeHydrapakInterbikePalo Alto BicyclesPark ToolPearl IzumiPedro’sPerformance BicyclePolar BottlePrimal WearPurely Custom CyclingQuality Bicycle Parts (QBP)

Raleigh/DiamondbackSidi AmericaSkip HessSOAR CommunicationsSpecializedSRAMThe Hawley CompanyThe Wellness AgencyThuleTrek BicycleVitesse Cycle ShopWheel & SprocketWilderness Trail Bikes (WTB)

FOUNDING PLI MEMBERS

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IMBA Trail News Spring 2010, Volume 23, Number

IMBA creates, enhances and preserves great trail experiences for mountain bikers worldwide.

BOARD OF DIRECTORS Hill Abell, Austin, TXJohn Bliss, Boulder, COElayna Caldwell, Santa Cruz, CABlair Clark, Ketchum, IDSteve Flagg, Bloomington, MNJay Franklin, Powder Springs, GAKrisztina Holly, Los Angeles, CAChris Kegel, Hales Corner, WIDavid Treinis, Alta, WYRobert Winston, Carlsbad, CA

STAFFKristy Acuff, Government Affairs Coordinator, kristy@imba.com Tiffany Beal, Membership Services Coordinator, tiffany.beal@imba.comJason Bertolacci, Marketing/Database Manager, jason.bertolacci@imba.comChris Bernhardt, Director of Consulting Services, chris.bernhardt@imba.comRichard Cook, Development Director, rich.cook@imba.comJenn Dice, Government Affairs Director, jenn@imba.comTammy Donahugh, Operations Manager, tammy@imba.comRich Edwards, Trail Solutions Manager, rich@imba.comMark Eller, Communications Director, markeller@imba.comKarina Eversten, Events Manager, karina.eversten@imba.comJeremy Fancher, PLI Legal Advisor, jeremy.fancher@imba.comDan Hudson, Trail Specialist, dan.hudson@imba.comHansi Johnson, Midwest Regional Director, hansi.johnson@imba.comRod Judd, Membership Manager, rod.judd@imba.comWendy Kerr, Development Manager, wendy.kerr@imba.comJoey Klein, Trail Specialist, joey@imba.comAshley Korenblat, PLI Director, ashley.korenblat@imba.comAnna Laxague, Pacific Regional Director, anna.laxague@imba.comFrank Maguire, Mid-Atlantic Regional Director, frank.maguire@imba.comStephen Mullins, Trail Specialist, stephen.mullins@imba.comTim Peck, Finance Director, tim.peck@imba.comTom Sauret, Southeast/SORBARegional Director, tom.sauret@imba.comRyan Schutz, Affiliate Programs/Rocky Mountain Region, ryan.schutz@imba.comMike Van Abel, Executive Director, mike@imba.comTom Ward, IMBA CA Policy Advisor, tom@imba.comJason Wells, Trail Specialist, jason.wells@imba.comShane Wilson, Trail Specialist, shane.wilson@imba.comLora Woolner, Canada Director, lora@imba.comJill Van Winkle, Trail Specialist, jill@imba.com

SUBARU/IMBA TRAIL CARE CREWSLeslie and Chris Kehmeier, chrisandleslie@imba.comMorgan and Steve Lommele, steveandmorgan@imba.com

Correction: The spring edition of Trail News should have included Bob Shalit among the Singletrack Society supporters.

Cover image by John Gibson/Gibson Pictures.Additional images by Tim Gillies/PreRace.com, Jon Pratt and IMBA staff.Designed by Sugar Design, Inc. Images and stories available for re-use by permission only.

IMBA PO Box 711 Boulder, CO 80306 USAph 303-545-9011 fax 303-545-9026 info@imba.com

or more than a decade, IMBA’s website has provided free, easily accessible information for the benefit of mountain bikers around the globe. We’ve built an

incredibly rich repository, serving well over 2,000 web pages that address topics from advocacy to trail science. A few years ago, we figured that our site had received more than 15 million visits and served over 36 million pages ... numbers that have grown substantially since that accounting.

This summer, IMBA launched a redesigned site (at the familiar www.imba.com address) with upgrades that we hope will greatly improve your online experience. First, the new site has an eye-pleasing design that displays engaging images and bigger fonts to invite visitors into IMBA’s universe. Navigation and search functions have been streamlined for a better online experience, and we’ve archived hundreds of old pages so that you’ll easily find our best, most up-to-date information.

On the back end (non-techies can skip this part) we’ve moved to a open source (Drupal) platform that’s integrated with our new online constituent relations management tool (CiviCRM) and database. We’ve also added API, CRM and MySQL touches that weren’t dreamed of when IMBA’s original HTML-only website was first created. Major props go to James Buratti, IMBA’s original webmaster, for creating a hugely successful platform to grow from, and to Denver’s Open Media Foundation for bringing us into our new web space.

How else does the new IMBA website benefit you? Check out the interactive maps that allow you to zero in on our work in your backyard. Visit imba.com/maps for a new way to learn about IMBA’s trail projects.

You can also log in to your account (whether you’re an individual, corporate or other member category) to find out when your membership expires, make a donation or change your contact information. Don’t want to receive our eNewsletters any longer? (Seems crazy, but it’s possible.) Just login and click a button to make the change.

So, what’s missing? Tell us about the features and functionality you’d like to see added to IMBA’s website in the months ahead by sending a message to info@imba.com.

MEET IMBA.COM 2.0NEW WEBSITE OFFERS BETTER

FUNCTIONALITY AND AN IMPROVED LOOK

TAHOE TRAILS CONFERENCE

This fall (Oct. 1-3), IMBA and the U.S. Forest Service will host the Tahoe Trails Conference at the Montbleu Resort and Casino. The event, which is open to all members of the mountain bike community, will create a valuable opportunity for collaboration between riders, land managers and the bike industry. The goal is to ensure the future of sustainable and enjoyable trails in the Lake Tahoe Basin, and beyond.

“I’m looking forward to this opportunity to share information, improve understanding and keep open the lines of communication open,” says IMBA’s Tom Ward. “This is a critical juncture for relations between people who are passionate about riding their mountain bikes in the forest, and those charged with protecting the incredible resources in the Lake Tahoe Basin. We will focus on this area, but I have no doubt that these discussions will be relevant to mountain bikers and land managers in other regions.”

Registration costs will be kept to a minimum for this no-

frills gathering. A limited number of scholarships will be made available, with the goal of attracting as many leaders from the local mountain bike community as possible.

DONATE TO THE 2010 TRAILBUILDING FUND

Help IMBA bring world-class mountain biking to your backyard. This year alone, IMBA will build more than 50 projects in dozens of states. The work is being done thanks to riders like you who support the Trailbuilding Fund.

We begin by investing an average of $10,000 per project. IMBA then brings in additional support from our valued partners in the bike and outdoor industry to build vital trail resources near you. By leveraging IMBA’s unique partnerships with federal land managers, your gift will be stretched into more new trails than ever before.

Visit imba.com/trailbuildingfund today!

IMBA EUROPE HOSTS FLOW COUNTRY TRAILS CONFERENCE

This summer, U.S.-based staff from IMBA’s Trail Solutions traveled to Italy’s stunning Livigno Valley to meet with representatives of IMBA Europe, bike industry representatives and a variety of land managers. Also on hand was Hans Rey, the legendary mountain biker who has helped developed IMBA’s “Flow Country” concept for designing sustainable, gravity-oriented riding.

“Europeans are hungry for construction and design standards that will enhance mountain biking,” said Mike Van Abel, IMBA’s executive director. “From ski resorts and tourism councils to professional foresters and local mountain bike clubs, there are a growing number of groups that IMBA Europe will partner with. Some of the lessons we’ve learned in North America will inform the European model, and there’s much to learn from their trailbuilding practices as well.”

As the conference got underway, a stage of the Trans Alp stage finished in Livigno, bringing thousands of European riders into

town. Rey served as the celebrity starter for

next leg, thus opening the conference

off with a bang.

Conference registration confirmed that registrants hailed from across Europe, including Austria, Czech Republic, Denmark, France, Germany, Italy, Netherlands and Switzerland.

MOUNTAIN BIKERS PARTICIPATE IN AMERICA’S GREAT OUTDOORS LISTENING SESSIONS

The White House Initiative on America’s Great Outdoors, or AGO, hosted public listening sessions this summer across the U.S. The topics included land conservation, outdoor recreation and public health — subjects that mountain bikers care about deeply.

IMBA issued a nation Action Alert to bolster attendance at the sessions. “The AGO meetings offered a great opportunity for mountain bikers to help shape national policies on recreation and conservation,” said Jenn Dice, IMBA’s government affairs director. “We learned a lot from the reports IMBA representatives sent back from the gatherings,” continued Dice. “We will take that information and use it to help formulate our strategy for the 2011 National Bike Summit, and other for other IMBA campaigns in the Capitol.”

Trailbuilding Fund 2010

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OUTDOOR RETAILER AND INTERBIKE TRADE SHOWS BROADEN SUPPORT FOR IMBA

The organizers of two major trade shows — Outdoor Retailer Summer Market and Interbike — will continue their partnerships with IMBA at two of this year’s biggest events in the outdoor sports and bicycle industries. “Both shows present vital opportunities for IMBA to broaden our base of support among manufacturers, retailers and related businesses,” says Rich Cook, IMBA’s development director. “We’re fortunate that the people who run Outdoor Retailer and Interbike truly get bike advocacy — they’re doing more than ever before to feature IMBA during these incredibly busy events.”

At Outdoor Retailer, IMBA will host the Mountain Biking Hub, in the Endurance Zone on the show floor. “This new feature will help dealers discover pathways to connect with customers interested in cycling and tap into partnerships with the brands, destinations and outfitters that provide great mountain biking experiences,” said Kenji Haroutunian, Outdoor Retailer’s show director. Attendees can learn about emerging and established

mountain bike destinations, sustainable trail design and mountain bike management practices.

Interbike continues to support IMBA through multiple pathways. The National Mountain Bike Patrol’s Color Country unit offers vital emergency services during Outdoor Demo Days, thus gaining exposure for this successful IMBA program. The IMBA booth at Interbike offers easy membership signups for attendees and, of course, plenty of swag giveaways and contests provided by IMBA’s generous corporate members. The show even allows IMBA to display one of the specially outfitted Subaru-IMBA Trail Care Crew vehicles on the main tradeshow floorspace.

The IMBA breakfast (Sept. 30) has become a signature Interbike event. This year, the breakfast will enjoy sponsorship from The North Face, with additional sponsorship from Interbike. “It’s fantastic to see a company with outdoor industry roots helping take the IMBA breakfast to the next level,” said Cook. “From our growing presence at Outdoor Retailer to the involvement of The North Face at Interbike, it’s exciting to see a broad spectrum of support for IMBA’s work among all kinds of recreation enthusiasts.”

OCT. 2 IS TAKE A KID MOUNTAIN BIKING DAY

IMBA clubs, members and, of course, kids will celebrate International Take a Kid Mountain Biking Day on Saturday, Oct. 2. This is a great opportunity for you to pass your passion for pedaling on to young people. Here are some things you can do to participate:• If you register your event

by Sept.15, you will be sent a Take a Kid Mountain Biking Day Event-in-a-Box, which will include snacks, official race plates, and special kids stickers to give away as prizes. Your group will also be eligible for any raffled prizes. Visit imba.com/events for details.

• We’ve created an online toolkit to help you get the word out about your ride. Go to IMBA’s website for downloadable posters and an online event calendar to help publicize your ride.

• Plan to go mountain biking on the first Saturday in October. You can also host a ride on an alternative date under the Take a Kid

Mountain Biking Day banner, but supporting materials may not be available for rides on alternative dates. Take a Kid Mountain

Biking Day celebrates the life of Jack Doub, an avid young mountain biker from North Carolina who had a true passion for the sport until he passed away in 2002. Funding is provided by the Jack Doub Memorial Fund, as well as CLIF Kids, Trips for Kids, the National Parks Service and the Bureau of Land Management.

IMBA/USAC TRAIL TUNE-UP GRANTS REVAMPED

The IMBA/USAC Trail Tune-up Grants have been revamped — the awards now feature $2,000 in funding and a follow-up visit from one of the Subaru/IMBA Trail Care Crews in 2011. The Crews will provide technical assistance for the grant winners’ trail projects.

Projects that create or improve trails used for mountain bike racing will receive the highest consideration, but funding can also be used to improve trails for race training and recreational riding. Applicants must be current members of IMBA, as well as USA Cycling member clubs/race promoters.

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The Trail Tune-Up Grants are completely funded by USA Cycling members through an optional checkbox on USA Cycling license applications and renewal forms. The program is administered through a partnership between USA Cycling and IMBA. Grant winners will be announced in September at the Interbike trade show and notified by IMBA and USA Cycling.

BAILEY HUNDO OFFERS WINNING COMBINATION OF RACING AND ADVOCACY

How does a new addition to the crowded Colorado race calendar manage to draw more than 150 riders — including stars like Dave Wiens, Travis Brown and Jeremy Horgan-Kobelski — to its inaugural event? The Bailey Hundo, a 100-mile race starting in Bailey, enjoyed out-

of-the-gates success for multiple reasons, including the involvement of five Colorado state senators (Greg Brophy, Dan Gibbs, Mike Kopp, Chris Romer and Mark Scheffel) who assisted with obtaining permits and organization. The course layout also utilized sections of the Colorado Trail and popular segments in the Buffalo Creek trail network, enticing riders with more than 45 miles of choice singletrack.

The biggest factor behind the Hundo success, according to Colorado Mountain Bike Association President Jason Bertolacci, was the emphasis the event placed on trail advocacy and support for youth cycling. “The Hundo benefitted trail building efforts in the town of Bailey, which has the potential to become a major cycling destination,” said Bertolacci. “The event also raised money and awareness for the newly formed Colorado High School Cycling League and Trips for Kids Denver/Boulder. It was a combination that quickly earned the support of racers and sponsors — we’re excited to keep growing the race for years to come.”

FOX-IMBA HERO BRIAN DELVECCHIO

Pennsylvania’s Brian DelVecchio joins the ranks of the FOX-IMBA Heroes for his perseverance and vision in helping establish freeride-oriented trails in the Allegheny County Park system. DelVecchio’s work with the Pittsburgh Trails Advocacy Group (PTAG) got off to a rough start when an unauthorized trail feature was removed during his very first trail workday — widening a rift with local freeriders. DelVeccio, joined by his friend Dr. Jamie Pfaeffle, stayed engaged with the club, the freeride community and with land managers. Today, the Dr. J trail and other freeride options have earned official status and get rave reviews from riders.

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2010 Imba Jerseys AvailableThe 2010 IMBA jersey is available

in men’s and women’s styles. Go to imba.com/catalog to order yours:

$60, and members save 10 percent. Be sure to login.

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tanding well over 6 feet tall, with long hair that acts like built-in handlebar streamers,

Phil Cohen is hard to miss. On group rides, he volunteers to ride at the back of the pack with such eagerness that you wouldn’t know he’s been biking for decades, or that he’d be equally stoked hammering at the front of the group.

With a bike shop in Augusta, Georgia, just 12 miles from the Forks Area Trail System (FATS for those who are into the brevity thing), Cohen has seen firsthand what trails can do for sales. When Cohen sells a bike to a novice rider, he knows as well as anyone that he’s creating the ground floor for a pyramid of higher-value sales. But when you talk to him, his southern accent and disarming manner tell the real story behind his retail success: In every new cyclist he sees the possibility to grow the mountain bike community not by one, but by scores.

IMBA Trail News: How long have you owned Chain Reaction Bicycles?Phil Cohen: Since 1991 — almost 20 years.

ITN: How have the trails at FATS affected business at the shop?PC: When FATS was built, it wasn’t like a switch was flipped and the floodgates opened. It was more of a slow wave that kept getting bigger and bigger. Now FATS is a destination riding area for people from all over. It’s pulled in people who weren’t enthusiasts, people who rode their bikes around the beach

or their neighborhood, to get out and try trails. Now, those people are coming in to the shop and spending more money.

ITN: At the recent IMBA World Summit, you tracked dozens of bike sales back to a single rider. Tell us about Michael. PC: We’ve already got the hardcore riders; these are the people who will always find places to ride and spend a lot of money on bikes — the people who eat, sleep and breathe this stuff. Then there are guys like Michael. He was a hunter who’d heard about mountain biking from some guy at his church. He bought a $300 bike. Then his son got a bike. And a while later, his wife and daughters got bikes, too. So now, I’ve got a guy, his wife and their three children doing casual rides. We point them towards some fun, family-friendly singletrack at FATS and they experience, you know, white water rafting on dirt. They get excited – real excited, and they start loaning their bikes to friends and taking them for rides. In less than two years, Michael’s family went from not even having cycling on their radar to becoming enthusiasts who’ve introduced dozens of new people to biking. Now their church friends ride, and their family friends and even their kids’ friends. It’s like a snowball rolling downhill.

ITN: How do we create more Michaels?PC: As bike shop owners and as the industry in general, we’ve got to get the average people on bikes. It’s cool to get the people who buy $5000 bikes, but that’s not the everyday rider. It’s not going to grow the sport. I loaned a girl a bike and rode with her this morning. She was very cautious at first, but after a bit she got this humungous smile because she was experiencing a “giggle trail.” When she left she said, “I’ve got to come get a bike now.” She’d had a blast. And guess what? She has a daughter, and a husband, and coworkers and friends.

ITN: Why don’t more people ride?PC: The number one reason is a lack

of safe places to ride. For me to get a casual cyclist out on a road ride is pretty hard. Riding alongside cars is intimidating to them, but I can send someone on a trail that’s not super-technical or dangerous — someplace they feel safe —and they get hooked.

ITN: What’s the best way to turn a first-time rider into a life-long rider?PC: Be patient and take them on a ride that’s within their ability and fitness level. When they finish they should still want more. A lot of times, new riders go out with the wrong group and get so thrashed that they don’t ever want to ride again. If I see someone who’s struggling or looks like they’re about to throw up, I’ll tell them that I need to take a break, to make sure they get a breather.

ITN: What role can a bike shop play in advocacy, given that shops don’t often have much time to commit or money to give?PC: Bike shops are great conduits for information. When customers come in, we need to let them know about what’s out there. When the local club has work parties — because these trails don’t happen by themselves — we should encourage customers to join the effort. Any shop can put up posters or a message board, but it’s great to go beyond that. We give them personalized information. There are a lot of bicycle stores, but a great bike shop is where customers go to hang out and talk about trails.

MEET PHIL COHEN, OWNER OF CHAIN REACTION BICYCLESTWENTY YEARS OF SALES. TWENTY YEARS OF TRAILS.

AND A GUY NAMED MICHAEL.

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athered around cups of coffee and plates of eggs at Mama’s Café, five mountain bike advocates from Marin County, California, discuss the

campaigns they’ve waged to open singletrack trails to mountain bikers. Collectively, Al Baumann, Tom Boss, Jim Jacobsen, Michael Kelly and Lisa Luzzi have more than 100 years of experience in cycling advocacy. Professionally, they’re doctors (Baumann) lawyers (Kelley), accountants (Luzzi), business managers (Boss) and trailbuilders (Jacobsen). It’s an impressive team—but here in Marin, even skilled veterans of mountain bike advocacy get knocked around on a regular basis.

The topic of bike access to singletrack trails in Marin County, California, may seem done to death but it remains an important battleground. “There’s an opportunity to create a precedent that would shape access for the entire state,” says Tom Ward. He mentions Bill’s Trail, a hotly contested candidate for shared-use status that we plan to tour later in the day. Ward is IMBA’s California policy advisor and his analysis draws nods around the breakfast table. “If we give California State Parks and other land managers a model for opening contested trails, I’m going to feel very good about creating lots and lots of riding opportunities statewide,” adds Ward.

It won’t be easy. “The problem for Sisyphus was that he could never find a good assistant,” says the wry Jacobsen. A comic tone pervades the

THE 100-YEAR WARNOTHING COMES EASY FOR MARIN’S

MOUNTAIN BIKE LEADERS

OVERCOMING BURNOUT

Leadership burnout can come on almost overnight, or it can slowly creep in over the years. Either way, it often goes unacknowl-edged by those in its grip. Our most skilled mountain bike leaders carry great respect in their communities, which sometimes makes it difficult for to ask them a vital question: Do you need a break?

There are lots of reasons that volunteers commit to leadership roles. Motivations in-clude passion for the sport, devotion to their communities—and less positive influences, such as hunger for power. There’s one trait that all leaders share: They’re not quitters. Waiting for a burned-out leader to fade away is a poor strategy. Instead, try these proactive methods:

Ask. Begin with posing the simple question: “Are you feeling burned out?” It’s easy to ask for more, but sometimes we must ask for less of our leaders, or ourselves. Recognizing impending burnout allows leaders the time to step back, take a breather, or focus only on projects that leave them feeling motivated. However, the advocacy community must be organized in a way that enables leaders to be comfortable with doing less.

Define roles. Don’t ask everything of ev-eryone. Define clear roles, big or small, that allow volunteers and leaders to be confident in their actions and comfortable in the knowl-edge that their obligation to the community is not open-ended.

Hold regular elections. When there is no systematic positive way out of leadership roles, like an election or end of term, lead-ers feel obligated to stay in those positions forever.

Engineer mentorship into the leadership structure. Even with elections, many leaders are hesitant to assume less responsibility be-cause they feel that there is no one else that can do what they do. A skilled leader should be encouraged to formulate a strategy to pass the torch.

Focus on FUN! Make sure that fun is a central part of your advocacy community. It brings in fresh blood, generates excite-ment and gives leaders an opportunity to appreciate the good that comes from their hard work.

Pictures. Top: The Dias Ridge trail offers views of the Pacific. Bottom: Bill’s Trail has been contested for more than a decade, and it may still have a role to play in opening trails statewide. Opposite: Lisa Luzzi, Tom Ward, Al Baumann and Jim Jacobsen ride Dias Ridge.

breakfast, but the irony scratches away easily. When the conversation turns to apathy within the cycling community, Luzzi speaks with conviction. As one of the founders, and now the president, of the politically active group Access4Bikes, she’s still hurting from a recent attempt to get a bike-friendly candidate elected to the Marin County Supervisor’s Board. “I spent so many nights at home making phone calls. At times it felt like I was the only one giving a real effort,” she says. When Jacobsen places a comforting hand on her shoulder the dam breaks and Luzzi can’t choke back her tears.

“During my 30-year career at the California State Parks department, I helped resolve conflicts between user groups all around the state,” Ward tells the group. “I’ll admit that when I started working for IMBA, I honestly thought I had a shot at going into Marin and creating agreements with the conservationists, the horse-people and the other groups to allow bikes on narrow trails. But when I started meeting with some of those groups’ representatives I was floored by the level of resistance I encountered.”

According to Baumann—a Marin Open Space Commissioner and a retired ear, nose and throat surgeon—Ward’s presence may not have turned the tide yet, but he’s getting noteworthy results. “The kind of backup were getting from IMBA now has absolutely helped energized us,” says Baumann. Pointing out that the story of Marin advocacy is one and the same as the story of IMBA (the now-worldwide organization was born out of an allegiance of California bike clubs), he believes that better integration among cyclists is paramount. “Mountain bikers have to get better at working together, not just in Marin but anywhere where we face well-organized opponents,” he says. For Baumann, that requires a concerted effort to integrate all types of riders into IMBA’s advocacy work. “If you allow an already small sport like mountain biking to fracture into even smaller groups, you can’t win,” he warns.

We finish breakfast and load bikes on cars to caravan out of Mill Valley on steeply winding roads.

On the Panaromic Highway, near Mount Tamaplias, the group stops at a pullout for the Dias Ridge trail. The trail was recently redesigned and opened for shared-use travel, kicked-off with a well-attended public ceremony. More than $1 million has been directed to the project, which adds another link to the planned 550-mile Bay Area Ridge Trail. It’s one of the success stories that drives these warriors onward.

After riding Dias Ridge, which offers spectacular glimpses of the Pacific through coastal fog, we drive further into Marin to Bill’s Trail. This four-mile singletrack winds through a forest, high over a river, in Samuel P Taylor State Park. Although it seems

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somewhat innocuous, bike access to Bill’s Trail has been contended for more than a decade. The trail offers good sight lines and solid, bench-cut construction with a generously wide trail tread. “There’s plenty of room for bikes and horses to make safe passes for nearly the length of the trail,” observes Jacobsen. Yet several groups have declared that any efforts to open Bill’s Trail to bikes will be met with immediate legal action.

“They’ve got basically all the trail mileage in the county to themselves, but the idea of opening even a handful of singletracks to bikes makes some people hyperventilate,” says Ward. As we conclude our walking tour and return to the car, a group of hikers is assembling in the parking lot. The hikers look at us, then at the IMBA car loaded with bikes. In an instant, arms fold and smiles fade.

It’s easy to imagine that some of these hikers are behind the efforts to keep bicyclists off Bill’s Trail. The Marin bike advocates nod to the hikers, then we drive away. “Next time you’re here, we’ll ride Bill’s Trail together,” says a grinning Baumann.

Pictures. Left: Jacobsen, Ward and Baumann discuss Marin trails over lunch. Top right: No-drop club rides are a great way to attract new members.

BUILDING MEMBERSHIP MOMENTUM

Some clubs form in a hotbed of mountain bike controversy, while others grow up in pleasant conditions. In either case, nourishing your membership base is vital. When the ill winds blow, or a big project beckons, you’ll be well prepared with a large and energized membership. Here are some tips on how to build your club’s membership momentum.

Take a Flyer: Sending a notice to the club’s email list and posting info on the website are good ways to reach existing members but they completely ignore the most important audience — the riders who have no idea the club exists. Ginning up a printed flyer to announce your event allows a broader audience to get their hands on the information. Save time and increase value by putting multiple dates on one flyer.

Location, Location, Location: Where you promote your events is every bit as important as what you are promoting. Posting announcements at trailhead kiosks and bike shops helps expose the club to the entire mountain bike community and builds buzz. Supplement these flyers by posting the event information on the club’s website and other online forums.

Little Things: A killer design for your event poster won’t bring in new riders if you forget to mention, say, the meeting place. Have at least two people review the information before you hit the “Print” button. Make a template for your announcements that includes placeholders for date, time, location and a brief event description.

Bike Shop Power: Too often, when clubs approach retail shops they begin by asking for gear and money. Instead, offer to help their customers find places to ride, and people to ride with, in your community. When the shop puts your club publication in the hand of a new mountain biker, they send both a happy customer and a potential club member out the door.

Be the Early Bird: Giving only a week’s notice before your club event limits your audience — a month’s notice will be more successful for most club activities. The bigger the event, the earlier it should be advertised.

Hook ‘em with Fun: Whether you are promoting trail work day or a movie premier, a sense of humor and an air of levity go a long way towards peaking interest. Emphasize flexibility: Not all volunteers will be game for 10-hour workdays or hardcore group rides. Instead, encourage folks to try a half-day work outing or a no-drop ride after work hours.

Make a Plan: Why keep reinventing the wheel? Each event you promote entails the same basic tasks, from distributing flyers to ordering sandwiches. Find your club’s recipe for success and jot it down. Once a successful plan is written down, tasks can be easily delegated and successful turnouts can be replicated time and time again.

MBA-SORBA’s Gainesville and Atlanta chapters have partnered with the Atlanta Falcons Youth Foundation (AFYF) and the Boys and Girls Clubs to combat childhood obesity

through the Trips for Kids mountain biking program. The AFYF tackles childhood obesity by investing in nonprofit organizations that help school-age kids engage in organized physical activity.

Kids and bikes seem to work together magically, and research by the Outdoor Foundation backs up that assertion, naming bike riding as the most popular outdoor activity enjoyed by children ages 6-17. In support of their mission to get kids moving, AFYF awarded IMBA-SORBA two grants so that Boys and Girls Clubs in Atlanta and Gainesville can take part in weekly summer rides and continue riding through an after-school program that launches in September.

Over the course of the 6-week series, the kids will learn the importance of a bike helmet and how to wear one properly, and how to respect

other riders, as well as walkers and runners, while riding on the trail. They’ll get instruction on how to eat and drink properly before, during and after a ride, and learn to negotiate tight corners, roots and creeks.

Collier Cato, IMBA-SORBA Trips for Kids Director, is excited to see this program in action. “The kids love it, and our volunteer ride leaders love it, too. We all take great satisfaction in seeing the smiles on the children’s faces as they accept challenges, master skills and have a blast,” he said. According to Collier, the program

will provide up to 30 bicycles and arrange to transport the bikes to and from the trails. The Boys and Girls Clubs see that the children make it to the trailhead and back, while IMBA-SORBA volunteers arrange for lunches and teach mountain biking safety and handling skills. “We need to get kids moving, and mountain biking is one of the best ways to do that,” said Cato. “Being an active chapter isn’t all about building and maintaining trails. It’s also about teaching people to cherish and enjoy a mountain bike ride on a trail, and we’re grateful that the AFYF is helping us to do just that.”

IMBA-SORBA TEAMS WITH ATLANTA FALCONSCOMBINING FOOTBALL AND MOUNTAIN BIKING

TO KEEP KIDS ACTIVE

CAPE FEAR CHAPTER JOINS IMBA-SORBA FAMILY

IMBA-SORBA welcomes our newest chapter, Cape Fear SORBA, in Wilmington, NC. Since earning provisional chapter status, Cape Fear set and achieved laudable goals. The chapter has elected a Board of Directors and appointed volunteers to fill key committees that carry out the work of the chapter.

Cementing an official relationship with land managers is a high priority for any chapter — Cape Fear has done an excellent job in this area, signing Memorandums of Understanding (MOUs) with New Hanover and Brunswick Counties. Since signing the MOU, Cape Fear has been busy rerouting and repairing existing trails, building berms and improving drainage to secure the longevity of the trails in New Brunwick County’s Blue Clay Bike Park. The MOU with Brunwick County allows the chapter to build trails in the newly opened Brunswick Nature Park. The first trail will be a 2-mile Gateway trail, and more advanced trails will be added in the years to come.

Thirty riders have officially joined the chapter, and Cape Fear held its first cross-country race at Blue Clay Bike Park with more than 50 racers competing on the renewed trail. The next time you think about heading to the Wilmington area and hitting the beach, make sure you bring your bike and gear and take advantage of the bike trails, too.

TAYLOR RANDAHL MEMORIAL MOUNTAIN BIKE TRAILS DEDICATED

This spring, the City of Woodstock, GA, recognized the Taylor Randahl Memorial Mountain Bike Trails at Olde Rope Mill Park with a dedication. In the presence of friends and family of Taylor Randahl and officials from Woodstock and Cherokee County, a beautiful plaque was unveiled and the trails officially opened. Taylor died on April 14, 2000, while riding his bike on a country road in Cherokee County.

IMBA-SORBA’s Woodstock Chapter built the trails in partnership with the City of Woodstock. Four miles of trail are now open, with an additional 4 miles scheduled to open by the end of the year. The county plans to build a bridge over the Little River to connect the trails. Eventually, a connector trail will join the Taylor Randahl trails with the Blankets Creek Mountain Bike Trails on Sixes Road, creating a network of over 30 miles of singletrack trail for riders of all skill levels.

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SOUT

HERN

OFF-ROAD BICYCLYING ASSOCIATION

here’s no place like your hometown trail — the dirt out your backdoor.

It’s a short trip from the house and perfect for a lunchtime ride with your buddies, spouse or kids. It might not be an Epic trail but it’s fun, familiar and easy to access.

The growth of backyard trails is closely tied to the future of mountain biking. A recent member survey indicates that trails within 10 miles of home ranked as the most important resources for IMBA’s constituents. Exotic, destination-area trails are good for daydreaming but it’s the homegrown trails that make you smile on a daily basis.

Some of the places that the IMBA Trail Care Crews visit don’t scream mountain biking. But if you look around you’ll find the passionate, goal-oriented advocates who are responsible for the steep climbs in Iowa, smooth singletrack in Indiana, flowy turns in Illinois, crazy g-outs in Nebraska, countless loops in South Carolina and canyon trails in Texas.

In areas where existing trails are scarce, and where there are small riding populations, riders often face the pervasive misunderstanding of mountain biking and weak

groundwork for collaboration with land management agencies. The first step to building backyard trails is a commitment to advocate for them by reaching out to community leaders.

If you’ve attended a recent IMBA Trailbuilding School, you know that new trails start with advocacy and only end with playing in the dirt. Advocacy means finding a way to overcome challenges through organizing and goal setting. It also entails creating connections, building legitimacy and community support and mobilizing volunteers. Advocacy doesn’t just succeed with just one or two passionate individuals shouldering the load: It requires a unified effort from as many people as you can enlist.

What does your ideal trail look like and where should it be built? Allow yourself time to develop multiple scenarios, and make a commitment to getting widespread input on your plans. Write it all down, make it look nice and set off on your journey of making that dream of more backyard trails a reality.

Channel your inner Scarecrow with your good ideas, your inner Tin Man with your patience and your inner Lion with your appetite for challenge.

(Heck, you can use your little dog, too.) You are ready for this! Eventually you’ll be rewarded with approval from the land manager to build a new backyard trail — your very own yellow dirt road.

BUILDING BACKYARD TRAILSBy Trail Care Crew leaders Steve and Morgan Lommelle

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FINDING HOMEGROWN TRAILS WITH THE SUBARU-IMBA TRAIL CARE CREWS

SUBARU VIP PROGRAM

Subaru’s VIP Program allows IMBA members in the U.S. to purchase or lease any new Subaru, saving $1,300 to $3,000 off the manufacturer’s suggested retail price, without haggling. Better yet, with each purchase, Subaru of America will donate $125 to IMBA trailbuilding and mountain bike access ef-forts. Simply contact the IMBA office before shopping for a Subaru. Our staff will ar-range to have a letter of confirmation mailed to you as well as to your pre-selected local dealer. The letter will indicate that as an IMBA member you are eligible to purchase or lease the car at the VIP price. You must be a member of IMBA for 6 months before you qualify for the VIP Partners Program. Please contact the IMBA office for program details, 303-545-9011, or SubaruVIP@imba.com

We couldn’t agree more with our colleagues Steve and Morgan — backyard trail

systems are hugely valuable. But just how do these trails get built? For us, one word sums it up: Connections.

Successful backyard trail systems follow a pattern that we call the “Pyramid of Advocacy.” The foundation is made of social and physical advocacy (AKA having fun and building trails). This base supports political advocacy — the decision-making process that earns approval and support for more trails. The top of the pyramid? That’s where you’ll find the trails and the people who ride them.

Good clubs make a habit of connecting passionate people. The club is just a format that encourages people to get organized, act with unity and deliver a consistent message. It’s much easier to rally people to attend public meetings and build sweet, sustainable singletrack when the club has made themselves an integral part of the community.

Successful clubs almost always form strong relationships with local land managers. They target sympathetic decision makers and start be choosing small projects with attainable goals. As we’ve traveled the country, dozens of club leaders have

told us that they started small and earned trust by making sure to deliver the goods. This builds momentum that leads to larger successes. Eventually the tables may turn, with the club getting approached by the land manager to build new trails.

Beyond the important connections to the community and decision makers is the connection that trails provide to the natural world. Whether unwinding from a hard day’s work or just breathing fresh air, access to trails provides a positive, healthy experience. Backyard trails can offer the residents of every city, town and settlement an outlet both for their body and their minds. We need the land and the land needs us.

CONNECT THE DOTS By Trail Care Crew leaders Chris and Leslie Kehmeier

Pictures. Opposite page: Steve Lommele (center) discov-ers a backyard trail in Indiana. This page: Top left: Trailwork in the New River Gorge National Park. Top right: Backyard trails in New York’s Hudson Valley Bottom: An after-work adventure in Eagle County, Colorado.

IMBA CANADA LAUNCHES TRAIL CARE CREW PROGRAMPARTNERSHIP WITH PARKS CANADA AND TRANS CANADA

TRAIL CREATES NATIONAL INITIATIVE

14

MBA Canada reached a

milestone in its operations this

summer by launching an important new program, the

first-ever IMBA Canada Trail Care Crew. Supported by Parks Canada and the Trans Canada Trail, the IMBA Canada Trail Care Crew will travel year-round, participating in trail events and leading workshops. They will work closely with IMBA Canada clubs, Parks Canada staff and volunteers, and Trans Canada Trail’s local, provincial and territorial organizations.

With about 30 stops scheduled for the 2010 trailbuilding season, the Crew will drive more than 35,000 kilometers, from coast to coast, in a 2010 Subaru

Outback. Like their U.S. counterparts,

the Canadian duo will give IMBA Trailbuilding Schools to affiliate mountain bike clubs, however they will also be working directly with hikers, equestrians, and other user groups in National Parks and at Trans Canada Trail sites.

“Creating a Canadian Trail Care Crew has been my goal since the start of IMBA Canada in 2005,” says Lora Woolner, IMBA Canada’s Executive Director. “The program would not be possible without the support of Parks Canada and the Trans Canada Trail,” she said. Additional program supporters include equipment sponsors Subaru Canada, Trek Bikes, Thule Canada, Kryptonite, Giro and Camelbak.

The new Crew, Deanne and Chad Lazaruk, boasts more than a decade of experience with trailbuilding and trail design. The couple has been involved in all aspects of the the sport, including race organization, officiating and coaching.

“Chad and I are excited and honoured to be the first IMBA

Canada Trail Care Crew. We are looking forward to visiting

all the beautiful places across Canada, and meeting great people who are as passionate about trails as we are,” said Deanne Lazaruk.

Visit IMBA Canada’s website to learn more about the Trail Care Crew, including the 2010 schedule and information on how to request a visit! You can also follow the Trail Care Crew’s travels on Facebook, the IMBA Canada Blog and Twitter.

TRANS CANADA TRAIL PARTNERSHIP UNDERWAY

This spring, IMBA Canada’s Executive Director Lora Woolner signed a memorandum of understanding with the

organizers of the Trans Canada Trail (TCT), a multi-use recreational trail network which stretches from the Atlantic to the Pacific and Arctic Oceans. The MOU will enable further collaboration between IMBA Canada and the TCT to improve sustainable multiple-use trail planning, development and management, and encourage use and enjoyment of close to 400 local trails that the TCT encompasses. “The Trans Canada Trail hopes to build on the success of the Trail Care Crew program, and looks forward to collaborating on other initiatives to achieve the vision to complete the 14,000 mile Trans Canada Trail by 2017,” said Trail President and CEO Deborah Apps.

RIDING IN CANADA’S NATIONAL PARKS

Mountain biking has been on the minds of officials at Parks Canada, the government

agency responsible for managing Canada’s National Parks. It’s already possible to ride 1,484 kilometers of official trails in almost half of the National Park network, but Parks Canada has gone one step further. In addition to partnering with IMBA Canada on the Trail Care Crew program, Parks Canada has recently performed a national mountain biking assessment. The results of the assessment will update Parks’ position about mountain biking in its various forms, will present new updated guidelines, and most of all, will put renewed emphasis on reviewing its trail offerings.

IMBA CANADA TRAIL CARE CREW 2010 SCHEDULE

Date Location EventAug. 6 Annapolis Valley, NS Trailbuilding School w/ AVMBA Aug. 7-8 Gore, NS Gorefest and Trailbuilding SchoolAug. 10-13 Fundy NP, NB Trailbuilding School w/ ParksAug. 17-20 Terra Nova NP, NFLD Trailbuilding School w/ ParksAug. 26-29 Antigonish, PEI Trailbuilding School w/ Keppoch Sept. 2-5 Beaupré, QC World Championships at Mt-Sainte-AnneSept. 9-11 Prévost, QC Trailbuilding School w/ ADSVMQSept. 12-14 Montreal, QC BTAC ExpoCycleSept. 16-19 Ottawa, ON Trailbuilding School w/ OMBASept. 30-1 Winnipeg, MB Trailbuilding School w/ GordsOct. 2 Winnipeg, MB Take A Kid Mountain Biking DayOct 14-17 Esterhazy, SK Trailbuilding School w/ East Qu’Appelle Cartel

Check imbacanada.com for more dates from October to December.

Our valued corporate members help keep IMBA’s wheels rolling. For information about how you or your organization can join in support of our work, please contact Rich Cook, IMBA Development Director, by calling 303.545.9011 x104, or by sending a message to rich.cook@imba.com.

NEW CORPORATE MEMBERSRecent additions to our corporate roster — thanks for supporting IMBA!A’ME GripsAirborne BicyclesBellfree Contractors Inc.Beneficial BeansBicycle ColoradoCOG Wild Mountain Bike ToursCygoliteEkko BikesGates Carbon DriveHydrapak, LLCMypov360.comNorthern Mountain Bike AdventuresOregon AdventuresPaceline Products IncReineke ConstructionRenegade Cycle SolutionsSacred Ride Mountain Bike AdventuresSemper Technology, IncSentiers Boreal Inc.Single Track LLCThe ClymbTrail DynamicsTrailArts

ABOVE AND BEYOND SUPPORTERSAbove and Beyond supporters make valuable financial contributions in addition to their annual dues. Advanced Sports International/ FujiArrowhead TrailsBikes Belong CoalitionBIKE MagazineCamelBakCampagnolo/FulcrumCLIF BarCycling Sports Group/GT BicyclesDirt RagFOX Racing ShoxHaro BikesInterbikeNative EyewearPark ToolPedrosPerformance BicyclePrimal WearQuality Bicycle ProductsRecreational Equipment Inc. Shimano American CorporationSpecialized BicyclesSRAM CorporationSubaru of AmericaThuleTrek Bicycle CorporationWestern SpiritWilderness Trail Bikes (WTB)Yakima

CORPORATE MEMBERS A-ZFrom frame builders to travel companies, a wide range of businesses have joined the IMBA family. 3Point5 - Promotive5-Hour EnergyA’me GripsAdventure AdvocatesAdventure Travel Trade AssociationAirborne BicyclesAlchemist ThreadworksAnasazi Trails, IncAnthem BrandingArrowhead TrailsAvid4 Adventure, Inc.Backcountry.comBell SportsBellfree Contractors Inc.Beneficial BeansBentonville Convention & Visitors BureauBetterrideBicycle ColoradoBicycle Technologies InternationalBicycling / Mountain Bike MagazineBig Agnes

Big Bear Lake CamplandsBike MagazineBikeflights.comBikes Belong CoalitionBiketees.comBOB TrailersBoulder Business Products CamelbakCane Creek Cycling ComponentsCascade HutsCatalyst Communication, Inc.CateyeCenter For Outdoor ExperienceChequamegon Fat Tire FestivalCitizen PicturesCLIF BarCOG WildColorado Backcountry BikerCompetitive CyclistCrank BrothersCredit-Land.Com, Inc.Crested Butte Mountain ResortCycling Sports GroupCygoliteDesert SportsDeuter USADino SeriesDirt Rag MagazineDowneast Bicycle SpecialistsDT Swiss, IncEcologic Designs/Green GuruEkko BikesEpic Rides, Inc.Ergon USAExcel Sports BoulderFirst Aid Supplies PlusFive Rivers Metro ParksFOX Racing ShoxFuji America - Advanced Sports, Inc.Fulcrum WheelsGates Carbon DriveGiant BicyclesGone Riding, Inc.GU Energy GelGunnison - Crested Butte Tourism AssociationHans Johnsen CompanyHaro BikesHawley USAHilrideHoney StingerHowell At The Moon ProductionsHutchinson IndustriesHydrapak, LLCIbert, Inc.Idaho Resort Rentals LlcInterbikeIt-ClipsJamis Bicycles / G. Joannou CycleJenson USAKenda USAKGB Productions / Freedom RidersKinetic Koffee CompanyKirkwood Mountain ResortKona Mountain BikesKryptoniteLifeboat SolutionsLong Cane Trails, LLCMarin Mountain Bikes, Inc.MaverickMellow Johnny’s Bike ShopMichelin North America

Midwest CyclingMoots CyclesMountain FlyerMountain GearMt. Borah DesignsMulberry Gap Mountain Bike Get-A-WayNational Bicycle Dealers Assn Native EyewearNew Belgium BreweryNiner BikesOregon AdventuresOutdoor Industry Association Paceline Products IncPacific CyclesPark ToolPearl IzumiPedal AmericaPedal Nation EventsPedrosPerformance BicyclePlanet BikePlus 3 NetworkPowersupplements.comPrimal WearProfessional Trailbuilders AssociationQuality Bicycle Products R.E.I.Reineke ConstructionResource RevivalRitchey Design IncRocky MountsS & S Trails ServicesSBS - Seattle Bike SupplySemper Technology, IncShenandoah Mountain TouringShimano American CorporationSingle Track LLCSingletracks.comSmith OpticsSock GuySpadout.comSpecialized BicyclesSpecialty Sports Venture - Bicycle VillageSquirt LubeSRAM CorporationStrider Sports International, Inc.Subaru Of AmericaTalon Trails LLCTeton Mountain Bike ToursTeva Deckers Outdoor CorporationTexas Mountain Bike Racing AssociationThe Canyons ResortThe ClymbThe North FaceThuleTrail DynamicsTrailartsTrek Bicycle CorporationTurner Suspension Bicycles, Inc.Two Knobby TiresVista Verde RanchVoler Team ApparelWestern Spirit CyclingWinter Park Ski AreaWTB (Wilderness Trail Bikes)YakimaYeti CyclesZoic Clothing

CORPORATE MEMBERS THESE BUSINESSES PROVIDE ESSENTIAL

FUNDING TO FUEL IMBA’S WORK

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