Summary Report Film Tracking Study Germany N T E R N A T I O N... · hollywood, die - verschwÖrung...

CONFIDENTIAL

Summary Report

January 23, 2007 17:20:07 U.S. Central Time (GMT/UTC -6) Film Tracking Study Germany -

NORMS: APPLIES TO OVERALL MEASURES FOR OPENING WEEKEND ONLY

Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2%

Film Tracking Study GermanyTracking Summary Field Dates: January 21 - January 23, 2007WEIGHTED Int'l Territory: Germany

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

ARTHUR UND DIE MINIMOYS Tobis 10% 38% 6% 28% 35% 5% 19% 40% 2% 9% 4%

BLOOD DIAMOND WB 9% 44% 26% 53% 12% 17% 37% 18% 5% 19% 10%

ONE WAY UPI 6% 30% 13% 40% 14% 7% 21% 30% 2% 8% 7%

OPENING NEXT WEEK

DREAMGIRLS UPI 4% 31% 20% 37% 16% 11% 22% 31% 1% 8% -

SAW III KINO 10% 54% 37% 52% 23% 25% 37% 31% 20% 35% -

WILDEN KERLE 4, DIE BVI 4% 40% 10% 21% 39% 7% 13% 50% 2% 6% -

OPENING IN TWO WEEKS

ROCKY 6 (ROCKY BALBOA) Fox 8% 61% 18% 37% 29% 14% 30% 33% 4% 17% -

SCHRÄGER ALS FIKTION (STRANGER T... SPRI 1% 6% 34% 46% 0% 6% 14% 30% 3% 10% -

OPENING IN THREE WEEKS

GUTE HIRTE, DER (GOOD SHEPHERD, ... UPI 1% 10% 19% 46% 17% 6% 17% 32% 1% 4% -

HANNIBAL RISING: WIE ALLES BEGANN Tobis 1% 23% 21% 49% 22% 9% 23% 34% 2% 9% -

HOLLYWOOD, DIE - VERSCHWÖRUNG... BVI 2% 13% 8% 37% 8% 4% 15% 28% 1% 6% -

OPENING IN FOUR OR MORE WEEKS

BORDERTOWN Other 1% 4% 23% 43% 20% 5% 15% 36% 0% 1% -

GHOST RIDER SPRI 1% 22% 26% 55% 11% 9% 28% 25% 2% 8% -

LONELY HEARTS 3L 0% 6% 12% 25% 9% 4% 13% 31% 0% 2% -

PAN'S LABYRINTH (LABERINTO DEL FA... Sena 1% 9% 21% 61% 0% 5% 14% 36% 1% 3% -

TAGEBUCH EINES SKANDALS (NOTES ... Fox 1% 5% 22% 37% 0% 3% 12% 34% 1% 3% -

PREVIOUSLY RELEASED

FLAGS OF OUR FATHERS WB 7% 27% 28% 46% 19% 12% 25% 27% 5% 14% 8%

FOUNTAIN, THE KINO 3% 13% 27% 41% 4% 7% 15% 28% 2% 5% 3%

KRASS! (RUNNING WITH SCISSORS) SPRI 2% 10% 21% 33% 6% 5% 11% 36% 0% 1% 2%

MEIN FÜHRER - DIE WIRKLICH WAHRS... Xverl 26% 79% 14% 30% 20% 13% 27% 25% 7% 23% 11%

CONFIDENTIAL

Summary Report



Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2%

PREVIOUSLY RELEASED (continued) STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

NACHTS IM MUSEUM (NIGHT AT THE ... Fox 34% 75% 16% 36% 12% 15% 32% 15% 10% 28% 18%

RACHE IST SEXY (JOHN TUCKER MUST... Fox 13% 45% 17% 39% 16% 11% 25% 28% 9% 23% 6%

RETURN, THE Tobis 2% 11% 10% 38% 24% 5% 19% 31% 1% 6% 2%

SCHWERE JUNGS Const 8% 36% 14% 28% 28% 7% 15% 36% 2% 6% 3%

STREBEN NACH GLÜCK, DAS (PURSUIT... SPRI 28% 62% 25% 57% 9% 21% 47% 15% 11% 29% 18%

TEXAS CHAINSAW MASSACRE: THE B... WB 3% 35% 22% 40% 23% 11% 23% 34% 4% 16% 8%

CONFIDENTIAL

Summary Report


Film Tracking Study GermanyTracking Summary Field Dates: January 21 - January 23, 2007WEIGHTED Int'l Territory: Germany

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

ARTHUR UND DIE MINIMOYS Tobis 10% 5 38% 12 6% -5 28% 1 35% 5 5% 0 19% 5 40% -5 2% 1 9% 3 4% 4

BLOOD DIAMOND WB 9% 3 44% 2 26% -2 53% -2 12% 1 17% 1 37% 3 18% -5 5% 2 19% 1 10% 10

ONE WAY UPI 6% 3 30% 13 13% 1 40% 3 14% 0 7% 2 21% 7 30% -4 2% 1 8% 2 7% 7

OPENING NEXT WEEK

DREAMGIRLS UPI 4% 2 31% 15 20% 2 37% -3 16% -4 11% 5 22% 6 31% -5 1% 0 8% 4 N/A N/A

SAW III KINO 10% 4 54% -4 37% 4 52% -3 23% 3 25% 2 37% -1 31% 1 20% 4 35% 5 N/A N/A

WILDEN KERLE 4, DIE BVI 4% 1 40% 2 10% 5 21% 1 39% -7 7% 2 13% -1 50% -3 2% 0 6% 2 N/A N/A

OPENING IN TWO WEEKS

ROCKY 6 (ROCKY BALBOA) Fox 8% 3 61% 1 18% 5 37% 9 29% 5 14% 3 30% 6 33% 2 4% -1 17% 1 N/A N/A

SCHRÄGER ALS FIKTION (STRANGER THAN FICTION) SPRI 1% 1 6% 1 34% -17 46% -20 0% -3 6% 2 14% 2 30% -5 3% 1 10% 5 N/A N/A

OPENING IN THREE WEEKS

GUTE HIRTE, DER (GOOD SHEPHERD, THE) UPI 1% 1 10% 1 19% -6 46% -9 17% 7 6% 0 17% -1 32% 2 1% -1 4% -1 N/A N/A

HANNIBAL RISING: WIE ALLES BEGANN Tobis 1% 1 23% 1 21% 0 49% 0 22% 4 9% 0 23% -1 34% 3 2% 0 9% 1 N/A N/A

HOLLYWOOD, DIE - VERSCHWÖRUNG (HOLLYWOOD... BVI 2% -1 13% -1 8% -7 37% 0 8% -7 4% 0 15% 0 28% -3 1% 1 6% 1 N/A N/A

OPENING IN FOUR OR MORE WEEKS

BORDERTOWN Other 1% N/A 4% N/A 23% N/A 43% N/A 20% N/A 5% N/A 15% N/A 36% N/A 0% N/A 1% N/A N/A N/A

GHOST RIDER SPRI 1% N/A 22% N/A 26% N/A 55% N/A 11% N/A 9% N/A 28% N/A 25% N/A 2% N/A 8% N/A N/A N/A

LONELY HEARTS 3L 0% N/A 6% N/A 12% N/A 25% N/A 9% N/A 4% N/A 13% N/A 31% N/A 0% N/A 2% N/A N/A N/A

PAN'S LABYRINTH (LABERINTO DEL FAUNO, EL) Sena 1% N/A 9% N/A 21% N/A 61% N/A 0% N/A 5% N/A 14% N/A 36% N/A 1% N/A 3% N/A N/A N/A

TAGEBUCH EINES SKANDALS (NOTES ON A SCANDAL) Fox 1% N/A 5% N/A 22% N/A 37% N/A 0% N/A 3% N/A 12% N/A 34% N/A 1% N/A 3% N/A N/A N/A

PREVIOUSLY RELEASED

FLAGS OF OUR FATHERS WB 7% 6 27% 8 28% -4 46% -12 19% 15 12% 3 25% 6 27% -5 5% 2 14% 2 8% 3

FOUNTAIN, THE KINO 3% 1 13% 2 27% 14 41% -14 4% 1 7% 3 15% 0 28% -4 2% 0 5% -1 3% 1

KRASS! (RUNNING WITH SCISSORS) SPRI 2% 1 10% 4 21% 9 33% 12 6% -6 5% 2 11% 2 36% -5 0% -1 1% 0 2% 1

MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT... Xverl 26% -9 79% -1 14% -5 30% -12 20% 0 13% -5 27% -10 25% 1 7% -5 23% -8 11% -8

NACHTS IM MUSEUM (NIGHT AT THE MUSEUM) Fox 34% 1 75% -9 16% 3 36% 3 12% 0 15% 2 32% -2 15% 2 10% 3 28% 0 18% 3

RACHE IST SEXY (JOHN TUCKER MUST DIE) Fox 13% 8 45% 10 17% 5 39% 8 16% -9 11% 3 25% 6 28% -8 9% 4 23% 10 6% -1

RETURN, THE Tobis 2% 1 11% 2 10% 3 38% 5 24% 10 5% 1 19% 4 31% -1 1% 1 6% 2 2% 0

SCHWERE JUNGS Const 8% 6 36% 11 14% 6 28% 5 28% -6 7% 2 15% 3 36% -1 2% 0 6% 1 3% 0

CONFIDENTIAL

Summary Report


PREVIOUSLY RELEASED (continued) STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

STREBEN NACH GLÜCK, DAS (PURSUIT OF HAPPYNE... SPRI 28% 18 62% 12 25% -6 57% -1 9% 1 21% 1 47% 8 15% -3 11% 0 29% 5 18% 0

TEXAS CHAINSAW MASSACRE: THE BEGINNING WB 3% 1 35% 6 22% 7 40% -3 23% 0 11% 3 23% 1 34% -6 4% 0 16% 3 8% 2

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Summary Chart


Film Tracking Study GermanyKey Tracking Measures Chart Field Dates: January 21 - January 23, 2007Among Opening Films Int'l Territory: Germany

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

ARTHUR UND DIE MINIMOYS Tobis

10%38%

6%2%

BLOOD DIAMOND WB

9%44%

26%5%

ONE WAY UPI

6%30%

13%2%

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Summary Chart



ONE WEEK OUT

DREAMGIRLS UPI

4%31%

20%1%

SAW III KINO

10%54%

37%20%

WILDEN KERLE 4, DIE BVI

4%40%

10%2%

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Summary Chart



TWO WEEKS OUT

ROCKY 6 (ROCKY BALBOA) Fox

8%61%

18%4%

SCHRÄGER ALS FIKTION (... SPRI

1%6%

34%3%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

GUTE HIRTE, DER (GOOD ... UPI

1%10%

19%1%

HANNIBAL RISING: WIE A... Tobis

1%23%

21%2%

HOLLYWOOD, DIE - VER... BVI

2%13%

8%1%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

BORDERTOWN Other

1%4%

23%0%

GHOST RIDER SPRI

1%22%

26%2%

LONELY HEARTS 3L

0%6%

12%0%

PAN'S LABYRINTH (LABERI... Sena

1%9%

21%1%

TAGEBUCH EINES SKANDA... Fox

1%5%

22%1%

CONFIDENTIAL

First Choice Report


Film Tracking Study GermanyFirst Choice Summary Field Dates: January 21 - January 23, 2007Among All Int'l Territory: Germany

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 372 187 185 172 200 72 100 100 100 87 100 85 100 248 124

SAW III KINO 20% 24% 14% 24% 14% 15% 30% 17% 12% 26% 21% 21% 8% 21% 15%

STREBEN NACH GLÜCK, DAS (PURSUIT ... SPRI 11% 11% 11% 12% 10% 11% 13% 11% 9% 14% 9% 11% 11% 12% 10%

NACHTS IM MUSEUM (NIGHT AT THE MU... Fox 10% 6% 15% 9% 11% 7% 11% 14% 8% 6% 6% 13% 16% 10% 10%

RACHE IST SEXY (JOHN TUCKER MUST D... Fox 9% 8% 8% 12% 5% 17% 8% 6% 4% 10% 6% 13% 4% 8% 9%

MEIN FÜHRER - DIE WIRKLICH WAHRST... Xverl 7% 9% 5% 7% 7% 4% 9% 4% 10% 7% 10% 7% 4% 6% 10%

FLAGS OF OUR FATHERS WB 5% 7% 4% 3% 8% 1% 5% 6% 9% 3% 10% 4% 5% 6% 5%

BLOOD DIAMOND WB 5% 5% 7% 4% 8% 3% 5% 3% 12% 3% 6% 5% 9% 6% 6%

TEXAS CHAINSAW MASSACRE: THE BEG... WB 4% 4% 3% 5% 3% 4% 5% 4% 1% 5% 3% 5% 2% 3% 4%

ROCKY 6 (ROCKY BALBOA) Fox 4% 7% 2% 3% 6% 3% 4% 6% 6% 7% 8% 0% 4% 6% 3%

SCHRÄGER ALS FIKTION (STRANGER THA... SPRI 3% 3% 3% 4% 2% 10% 0% 1% 2% 5% 1% 4% 2% 4% 1%

FOUNTAIN, THE KINO 2% 2% 2% 2% 2% 1% 3% 2% 2% 2% 2% 2% 2% 2% 3%

ARTHUR UND DIE MINIMOYS Tobis 2% 3% 3% 1% 5% 1% 0% 4% 5% 1% 4% 0% 5% 2% 3%

SCHWERE JUNGS Const 2% 0% 3% 2% 2% 4% 0% 2% 1% 0% 0% 4% 3% 1% 2%

ONE WAY UPI 2% 1% 3% 2% 2% 3% 1% 1% 2% 1% 0% 2% 3% 2% 2%

WILDEN KERLE 4, DIE BVI 2% 1% 3% 3% 1% 7% 0% 1% 1% 2% 0% 4% 2% 1% 3%

HANNIBAL RISING: WIE ALLES BEGANN Tobis 2% 2% 3% 1% 5% 0% 1% 4% 5% 0% 4% 1% 5% 2% 3%

GHOST RIDER SPRI 2% 3% 1% 1% 3% 1% 1% 2% 3% 2% 4% 0% 1% 2% 1%

HOLLYWOOD, DIE - VERSCHWÖRUNG (... BVI 1% 1% 2% 1% 2% 3% 0% 3% 1% 2% 0% 0% 4% 2% 2%

RETURN, THE Tobis 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 1% 0% 1% 0%

GUTE HIRTE, DER (GOOD SHEPHERD, THE) UPI 1% 1% 0% 1% 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 1%

DREAMGIRLS UPI 1% 1% 2% 1% 3% 0% 1% 3% 2% 0% 2% 1% 3% 1% 3%

PAN'S LABYRINTH (LABERINTO DEL FAUN... Sena 1% 1% 2% 0% 2% 0% 0% 2% 2% 0% 1% 0% 3% 1% 1%

TAGEBUCH EINES SKANDALS (NOTES ON... Fox 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 0% 0% 2% 1% 1%

KRASS! (RUNNING WITH SCISSORS) SPRI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

BORDERTOWN Other 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

LONELY HEARTS 3L 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 1% 0% 1%

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: January 21 - January 23, 2007Open/Released Int'l Territory: Germany



BASE:TOTAL 372 187 185 172 200 72 100 100 100 87 100 85 100 248 124




BLOOD DIAMOND WB 10% 11% 12% 8% 14% 6% 10% 12% 16% 9% 12% 7% 16% 11% 12%



ONE WAY UPI 7% 5% 9% 7% 7% 7% 7% 5% 8% 8% 2% 6% 11% 7% 6%





RETURN, THE Tobis 2% 1% 3% 2% 2% 1% 3% 1% 2% 1% 1% 4% 2% 2% 1%



First Choice Summary Field Dates: January 21 - January 23, 2007Among O/R Definitely Int'l Territory: GermanyAmong those going to the movies this weekend



BASE:TOTAL 66 37* 29* 27* 39* 19* 8* 19* 20* 15* 22* 12* 17* 49* 17*



BLOOD DIAMOND WB 13% 14% 10% 15% 10% 16% 13% 5% 15% 13% 14% 17% 6% 14% 6%


CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: January 21 - January 23, 2007O/R Def. (cont) Int'l Territory: Germany



BASE:TOTAL 66 37* 29* 27* 39* 19* 8* 19* 20* 15* 22* 12* 17* 49* 17*


ONE WAY UPI 8% 3% 14% 7% 8% 5% 13% 11% 5% 7% 0% 8% 18% 8% 6%







RETURN, THE Tobis 1% 3% 0% 0% 3% 0% 0% 5% 0% 0% 5% 0% 0% 2% 0%


First Choice Summary Field Dates: January 21 - January 23, 2007Among O/R Def/Prob Int'l Territory: GermanyAmong those going to the movies this weekend



BASE:TOTAL 150 89 61 63 87 35* 28* 44* 43* 40* 49* 23* 38* 112 38*



BLOOD DIAMOND WB 13% 9% 16% 13% 11% 9% 18% 9% 14% 10% 8% 17% 16% 14% 6%


ONE WAY UPI 8% 6% 10% 10% 6% 9% 11% 5% 7% 10% 2% 9% 11% 8% 6%




CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: January 21 - January 23, 2007O/R Def/Prob (cont) Int'l Territory: Germany



BASE:TOTAL 150 89 61 63 87 35* 28* 44* 43* 40* 49* 23* 38* 112 38*




RETURN, THE Tobis 2% 1% 3% 2% 2% 3% 0% 2% 2% 0% 2% 4% 3% 2% 0%



How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


372 187 185 172 200 72 100 100 100 87 100 85 100 248 124

Definitely 18% 20% 16% 16% 20% 26% 8% 19% 20% 17% 22% 14% 17% 20% 14%

Probably 23% 28% 17% 21% 24% 22% 20% 25% 23% 29% 27% 13% 21% 25% 17%

Not Sure 25% 22% 28% 27% 24% 24% 29% 22% 25% 24% 20% 29% 27% 25% 26%

Probably not 19% 20% 18% 21% 18% 14% 26% 17% 19% 23% 18% 19% 18% 17% 23%

Defintiely not 15% 10% 21% 16% 15% 14% 17% 17% 13% 7% 13% 25% 17% 13% 20%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ARTHUR UND DIE MINIMOYS / Tobis

January 25, 2007

January 21 - January 23, 2007

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

372 10% 38% 6% 28% 35% 5% 19% 40% 2% 9% 4% 2% 27% 52% 15% 22% 7%

PERSONS

13-17 72 19% 50% 8% 33% 33% 10% 31% 29% 1% 11% 8% 4% 42% 50% 19% 25% 8%

18-24 100 7% 33% 3% 18% 55% 2% 11% 53% 0% 5% 0% 1% 18% 48% 12% 15% 3%

25-34 100 9% 34% 3% 35% 21% 7% 19% 39% 4% 7% 5% 1% 26% 53% 12% 18% 3%

35-49 100 4% 34% 12% 33% 18% 4% 17% 30% 5% 13% 7% 2% 18% 59% 15% 26% 9%

Under 25 172 12% 40% 6% 26% 43% 5% 19% 43% 1% 8% 3% 2% 30% 49% 16% 20% 6%

25 Plus 200 7% 34% 7% 34% 19% 6% 18% 35% 5% 10% 6% 2% 22% 56% 13% 22% 6%

MALES

Males 187 4% 33% 5% 18% 35% 5% 15% 44% 3% 7% 5% 2% 30% 48% 16% 31% 8%

13-17 37* 11% 38% 7% 29% 29% 8% 24% 27% 3% 11% 11% 8% 50% 57% 36% 36% 21%

18-24 50 2% 28% 0% 7% 71% 2% 10% 58% 0% 4% 0% 0% 7% 57% 0% 21% 7%

Under 25 87 6% 32% 4% 18% 50% 5% 16% 45% 1% 7% 5% 3% 29% 57% 18% 29% 14%

25 Plus 100 3% 33% 6% 19% 22% 5% 13% 43% 4% 8% 6% 1% 30% 39% 15% 33% 3%

FEMALES

Females 185 14% 41% 8% 39% 29% 6% 23% 33% 3% 10% 4% 2% 24% 57% 13% 13% 4%

13-17 35* 29% 63% 9% 36% 36% 11% 37% 31% 0% 11% 6% 0% 36% 45% 9% 18% 0%

18-24 50 12% 38% 5% 26% 42% 2% 12% 48% 0% 6% 0% 2% 26% 42% 21% 11% 0%

Under 25 85 19% 48% 7% 32% 39% 6% 22% 41% 0% 8% 2% 1% 32% 44% 15% 15% 0%

25 Plus 100 10% 35% 9% 49% 17% 6% 23% 26% 5% 12% 6% 2% 14% 71% 11% 11% 9%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BLOOD DIAMOND / WB

January 25, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 9% 44% 26% 53% 12% 17% 37% 18% 5% 19% 10% 2% 30% 51% 16% 26% 6%

PERSONS

13-17 72 8% 32% 26% 65% 9% 19% 44% 14% 3% 11% 6% 4% 52% 39% 22% 30% 9%

18-24 100 10% 51% 29% 43% 18% 18% 29% 24% 5% 19% 10% 0% 22% 53% 14% 18% 4%

25-34 100 9% 46% 17% 52% 13% 16% 38% 18% 3% 20% 12% 3% 28% 52% 17% 17% 4%

35-49 100 7% 47% 26% 60% 2% 15% 38% 13% 12% 26% 16% 1% 26% 60% 13% 45% 9%

Under 25 172 9% 43% 28% 50% 15% 19% 35% 20% 4% 16% 8% 2% 31% 49% 16% 22% 5%

25 Plus 200 8% 47% 22% 56% 8% 16% 38% 16% 8% 23% 14% 2% 27% 56% 15% 31% 6%

MALES

Males 187 8% 43% 20% 56% 10% 17% 39% 15% 5% 18% 11% 2% 32% 46% 16% 33% 9%

13-17 37* 11% 32% 17% 67% 8% 16% 46% 8% 3% 14% 5% 3% 50% 42% 25% 33% 17%

18-24 50 6% 44% 32% 55% 9% 20% 32% 20% 4% 12% 12% 0% 27% 41% 18% 32% 5%

Under 25 87 8% 39% 26% 59% 9% 18% 38% 15% 3% 13% 9% 1% 35% 41% 21% 32% 9%

25 Plus 100 8% 47% 15% 53% 11% 15% 39% 15% 6% 22% 12% 2% 30% 49% 13% 34% 9%

FEMALES

Females 185 9% 46% 29% 51% 12% 17% 35% 20% 7% 22% 12% 2% 26% 59% 15% 21% 3%

13-17 35* 6% 31% 36% 64% 9% 23% 43% 20% 3% 9% 6% 6% 55% 36% 18% 27% 0%

18-24 50 14% 58% 28% 34% 24% 16% 26% 28% 6% 26% 8% 0% 17% 62% 10% 7% 3%

Under 25 85 11% 47% 30% 43% 20% 19% 33% 25% 5% 19% 7% 2% 28% 55% 13% 13% 3%

25 Plus 100 8% 46% 28% 59% 4% 16% 37% 16% 9% 24% 16% 2% 24% 63% 17% 28% 4%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BORDERTOWN / Other

February 22, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 4% 23% 43% 20% 5% 15% 36% 0% 1% - 2% 35% 83% 43% 45% 38%

PERSONS

13-17 72 4% 14% 40% 70% 0% 13% 22% 28% 0% 1% - 4% 60% 70% 70% 70% 60%

18-24 100 0% 0% N/A N/A N/A 1% 13% 44% 0% 0% - 0% N/A N/A N/A N/A N/A

25-34 100 0% 1% 0% 0% 100% 4% 12% 37% 0% 1% - 2% 0% 100% 0% 0% 0%

35-49 100 0% 1% N/A N/A N/A 2% 13% 32% 0% 1% - 1% 0% 100% 0% 0% 0%

Under 25 172 2% 6% 40% 70% 0% 6% 17% 37% 0% 1% - 2% 60% 70% 70% 70% 60%

25 Plus 200 0% 1% 0% 0% 100% 3% 13% 35% 0% 1% - 2% 0% 100% 0% 0% 0%

MALES

Males 187 1% 4% 50% 67% 0% 3% 13% 35% 0% 1% - 3% 57% 71% 57% 43% 43%

13-17 37* 5% 16% 50% 67% 0% 11% 22% 22% 0% 0% - 5% 67% 67% 67% 50% 50%


Under 25 87 2% 7% 50% 67% 0% 6% 18% 33% 0% 0% - 2% 67% 67% 67% 50% 50%

25 Plus 100 0% 1% N/A N/A N/A 1% 9% 36% 0% 1% - 3% 0% 100% 0% 0% 0%

FEMALES

Females 185 1% 3% 20% 60% 20% 5% 16% 37% 0% 1% - 1% 40% 80% 60% 80% 60%

13-17 35* 3% 11% 25% 75% 0% 14% 23% 34% 0% 3% - 3% 50% 75% 75% 100% 75%


Under 25 85 1% 5% 25% 75% 0% 6% 15% 41% 0% 1% - 1% 50% 75% 75% 100% 75%

25 Plus 100 0% 1% 0% 0% 100% 5% 16% 33% 0% 1% - 0% 0% 100% 0% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DREAMGIRLS / UPI

February 1, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 4% 31% 20% 37% 16% 11% 22% 31% 1% 8% - 2% 28% 51% 11% 29% 10%

PERSONS

13-17 72 4% 31% 23% 45% 9% 17% 33% 19% 0% 1% - 4% 41% 55% 23% 45% 14%

18-24 100 6% 35% 17% 34% 17% 9% 19% 40% 1% 12% - 1% 26% 40% 6% 26% 9%

25-34 100 3% 29% 24% 34% 17% 12% 21% 29% 3% 10% - 0% 24% 55% 7% 10% 3%

35-49 100 3% 28% 18% 36% 18% 6% 14% 30% 2% 5% - 1% 18% 68% 7% 29% 14%

Under 25 172 5% 33% 19% 39% 14% 12% 25% 31% 1% 8% - 2% 32% 46% 12% 33% 11%

25 Plus 200 3% 28% 21% 35% 18% 9% 18% 30% 3% 8% - 1% 21% 61% 7% 19% 9%

MALES

Males 187 2% 28% 19% 30% 21% 10% 18% 33% 1% 5% - 1% 28% 42% 15% 32% 11%

13-17 37* 5% 30% 36% 45% 9% 24% 41% 16% 0% 3% - 3% 36% 36% 36% 64% 27%

18-24 50 2% 26% 8% 31% 23% 4% 14% 48% 0% 4% - 0% 38% 23% 8% 31% 8%

Under 25 87 3% 28% 21% 38% 17% 13% 25% 34% 0% 3% - 1% 38% 29% 21% 46% 17%

25 Plus 100 1% 29% 17% 24% 24% 7% 12% 31% 2% 6% - 1% 21% 52% 10% 21% 7%

FEMALES

Females 185 6% 33% 21% 43% 11% 11% 24% 28% 2% 10% - 2% 25% 64% 5% 21% 8%

13-17 35* 3% 31% 9% 45% 9% 9% 26% 23% 0% 0% - 6% 45% 73% 9% 27% 0%

18-24 50 10% 44% 23% 36% 14% 14% 24% 32% 2% 20% - 2% 18% 50% 5% 23% 9%

Under 25 85 7% 39% 18% 39% 12% 12% 25% 28% 1% 12% - 4% 27% 58% 6% 24% 6%

25 Plus 100 5% 28% 25% 46% 11% 11% 23% 28% 3% 9% - 0% 21% 71% 4% 18% 11%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FLAGS OF OUR FATHERS / WB

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 7% 27% 28% 46% 19% 12% 25% 27% 5% 14% 8% 3% 26% 37% 23% 50% 17%

PERSONS

13-17 72 7% 22% 25% 50% 13% 15% 28% 19% 1% 14% 1% 7% 44% 31% 44% 69% 44%

18-24 100 7% 25% 32% 40% 36% 9% 21% 34% 5% 10% 8% 0% 20% 40% 12% 32% 8%

25-34 100 7% 30% 27% 57% 0% 13% 28% 27% 6% 14% 13% 2% 17% 37% 10% 47% 10%

35-49 100 9% 31% 27% 47% 13% 12% 24% 23% 9% 22% 12% 4% 26% 39% 29% 65% 6%

Under 25 172 7% 24% 29% 44% 27% 12% 24% 28% 3% 12% 5% 3% 29% 37% 24% 46% 22%

25 Plus 200 8% 31% 27% 52% 7% 13% 26% 25% 8% 18% 13% 3% 21% 38% 20% 56% 8%

MALES

Males 187 10% 29% 37% 67% 4% 19% 36% 19% 7% 22% 14% 3% 29% 44% 24% 64% 11%

13-17 37* 8% 24% 22% 56% 0% 24% 38% 8% 0% 24% 3% 8% 56% 44% 56% 67% 44%

18-24 50 10% 22% 45% 64% 18% 12% 32% 22% 6% 16% 12% 0% 18% 36% 9% 55% 0%

Under 25 87 9% 23% 35% 60% 10% 17% 34% 16% 3% 20% 8% 3% 35% 40% 30% 60% 20%

25 Plus 100 10% 35% 38% 71% 0% 20% 37% 21% 10% 25% 20% 3% 26% 46% 20% 66% 6%

FEMALES

Females 185 5% 25% 17% 28% 28% 5% 14% 34% 4% 8% 4% 3% 19% 30% 19% 38% 17%

13-17 35* 6% 20% 29% 43% 29% 6% 17% 31% 3% 3% 0% 6% 29% 14% 29% 71% 43%

18-24 50 4% 28% 21% 21% 50% 6% 10% 46% 4% 4% 4% 0% 21% 43% 14% 14% 14%

Under 25 85 5% 25% 24% 29% 43% 6% 13% 40% 4% 4% 2% 2% 24% 33% 19% 33% 24%

25 Plus 100 6% 26% 12% 27% 15% 5% 15% 29% 5% 11% 5% 3% 15% 27% 19% 42% 12%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FOUNTAIN, THE / KINO

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 3% 13% 27% 41% 4% 7% 15% 28% 2% 5% 3% 4% 25% 24% 16% 43% 13%

PERSONS

13-17 72 3% 15% 27% 27% 0% 11% 14% 25% 1% 4% 3% 8% 64% 55% 45% 64% 45%

18-24 100 4% 13% 31% 46% 8% 5% 16% 33% 3% 5% 4% 3% 15% 23% 8% 38% 0%

25-34 100 2% 13% 15% 31% 0% 9% 17% 26% 2% 7% 3% 3% 8% 0% 0% 54% 0%

35-49 100 5% 12% 25% 42% 8% 3% 13% 26% 2% 6% 1% 2% 8% 0% 0% 25% 0%

Under 25 172 3% 14% 29% 38% 4% 8% 15% 30% 2% 5% 3% 5% 38% 38% 25% 50% 21%

25 Plus 200 4% 13% 20% 36% 4% 6% 15% 26% 2% 7% 2% 3% 8% 0% 0% 40% 0%

MALES

Males 187 5% 17% 19% 28% 3% 8% 16% 24% 2% 6% 4% 6% 22% 13% 6% 53% 6%

13-17 37* 5% 22% 13% 13% 0% 14% 16% 14% 3% 8% 5% 14% 50% 38% 25% 50% 25%

18-24 50 4% 12% 33% 50% 0% 6% 12% 28% 2% 4% 4% 6% 17% 17% 0% 83% 0%

Under 25 87 5% 16% 21% 29% 0% 9% 14% 22% 2% 6% 5% 9% 36% 29% 14% 64% 14%

25 Plus 100 5% 18% 17% 28% 6% 7% 18% 26% 2% 6% 3% 4% 11% 0% 0% 44% 0%

FEMALES

Females 185 2% 9% 35% 53% 6% 5% 14% 31% 2% 5% 2% 1% 24% 29% 24% 29% 18%

13-17 35* 0% 9% 67% 67% 0% 9% 11% 37% 0% 0% 0% 3% 100% 100% 100% 100% 100%

18-24 50 4% 14% 29% 43% 14% 4% 20% 38% 4% 6% 4% 0% 14% 29% 14% 0% 0%

Under 25 85 2% 12% 40% 50% 10% 6% 16% 38% 2% 4% 2% 1% 40% 50% 40% 30% 30%

25 Plus 100 2% 7% 29% 57% 0% 5% 12% 26% 2% 7% 1% 1% 0% 0% 0% 29% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

GHOST RIDER / SPRI

February 22, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 22% 26% 55% 11% 9% 28% 25% 2% 8% - 2% 28% 24% 16% 44% 12%

PERSONS

13-17 72 3% 24% 18% 41% 12% 13% 25% 22% 1% 1% - 6% 47% 53% 41% 59% 47%

18-24 100 0% 27% 15% 48% 7% 5% 26% 30% 1% 8% - 0% 37% 11% 4% 48% 7%

25-34 100 2% 21% 52% 76% 5% 18% 34% 27% 2% 13% - 0% 24% 0% 19% 48% 0%

35-49 100 0% 15% 33% 60% 13% 5% 27% 18% 3% 9% - 2% 13% 27% 7% 33% 0%

Under 25 172 1% 26% 16% 45% 9% 8% 26% 27% 1% 5% - 2% 41% 27% 18% 52% 23%

25 Plus 200 1% 18% 44% 69% 8% 12% 31% 23% 3% 11% - 1% 19% 11% 14% 42% 0%

MALES

Males 187 2% 28% 32% 57% 4% 14% 35% 19% 3% 13% - 2% 40% 13% 17% 57% 15%

13-17 37* 5% 30% 18% 27% 9% 16% 24% 16% 3% 3% - 8% 55% 45% 45% 64% 55%

18-24 50 0% 38% 16% 58% 0% 8% 42% 16% 2% 16% - 0% 47% 11% 5% 53% 11%

Under 25 87 2% 34% 17% 47% 3% 11% 34% 16% 2% 10% - 3% 50% 23% 20% 57% 27%

25 Plus 100 1% 23% 52% 70% 4% 16% 35% 21% 4% 16% - 1% 26% 0% 13% 57% 0%

FEMALES

Females 185 1% 15% 22% 56% 19% 6% 22% 30% 1% 3% - 1% 15% 33% 15% 30% 7%

13-17 35* 0% 17% 17% 67% 17% 9% 26% 29% 0% 0% - 3% 33% 67% 33% 50% 33%

18-24 50 0% 16% 13% 25% 25% 2% 10% 44% 0% 0% - 0% 13% 13% 0% 38% 0%

Under 25 85 0% 16% 14% 43% 21% 5% 16% 38% 0% 0% - 1% 21% 36% 14% 43% 14%

25 Plus 100 1% 13% 31% 69% 15% 7% 26% 24% 1% 6% - 1% 8% 31% 15% 15% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

GUTE HIRTE, DER (GOOD SHEPHERD, ... / UPI

February 15, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 10% 19% 46% 17% 6% 17% 32% 1% 4% - 2% 39% 23% 19% 44% 14%

PERSONS

13-17 72 0% 10% 14% 29% 0% 10% 19% 29% 0% 1% - 7% 86% 71% 43% 57% 71%

18-24 100 2% 15% 13% 33% 20% 4% 14% 40% 1% 6% - 0% 27% 7% 0% 33% 0%

25-34 100 0% 7% 29% 71% 14% 7% 19% 31% 1% 3% - 0% 14% 0% 29% 71% 0%

35-49 100 0% 6% 20% 60% 40% 2% 17% 21% 0% 6% - 1% 33% 33% 17% 33% 0%

Under 25 172 1% 13% 14% 32% 14% 6% 16% 35% 1% 4% - 3% 45% 27% 14% 41% 23%

25 Plus 200 0% 7% 25% 67% 25% 5% 18% 26% 1% 5% - 1% 23% 15% 23% 54% 0%

MALES

Males 187 1% 10% 29% 59% 12% 8% 20% 30% 1% 5% - 2% 39% 22% 11% 61% 17%

13-17 37* 0% 11% 25% 50% 0% 16% 27% 19% 0% 3% - 5% 100% 75% 25% 50% 75%

18-24 50 2% 12% 33% 50% 0% 6% 18% 36% 2% 8% - 0% 33% 0% 0% 50% 0%

Under 25 87 1% 11% 30% 50% 0% 10% 22% 29% 1% 6% - 2% 60% 30% 10% 50% 30%

25 Plus 100 0% 8% 29% 71% 29% 5% 18% 31% 1% 5% - 1% 13% 13% 13% 75% 0%

FEMALES

Females 185 1% 9% 6% 29% 24% 3% 15% 31% 0% 3% - 2% 35% 24% 24% 29% 12%

13-17 35* 0% 9% 0% 0% 0% 3% 11% 40% 0% 0% - 9% 67% 67% 67% 67% 67%

18-24 50 2% 18% 0% 22% 33% 2% 10% 44% 0% 4% - 0% 22% 11% 0% 22% 0%

Under 25 85 1% 14% 0% 17% 25% 2% 11% 42% 0% 2% - 4% 33% 25% 17% 33% 17%

25 Plus 100 0% 5% 20% 60% 20% 4% 18% 21% 0% 4% - 0% 40% 20% 40% 20% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HANNIBAL RISING: WIE ALLES BEGANN / Tobis

February 15, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 23% 21% 49% 22% 9% 23% 34% 2% 9% - 2% 26% 19% 23% 43% 5%

PERSONS

13-17 72 0% 18% 15% 46% 15% 13% 24% 28% 0% 6% - 8% 54% 54% 62% 54% 23%

18-24 100 3% 26% 19% 42% 27% 7% 22% 39% 1% 11% - 0% 19% 15% 15% 42% 0%

25-34 100 0% 27% 30% 56% 22% 13% 32% 34% 4% 10% - 0% 26% 4% 7% 30% 0%

35-49 100 2% 20% 20% 60% 20% 5% 17% 34% 5% 11% - 1% 15% 5% 10% 55% 5%

Under 25 172 2% 23% 18% 44% 23% 9% 23% 34% 1% 9% - 3% 31% 28% 31% 46% 8%

25 Plus 200 1% 24% 26% 57% 21% 9% 25% 34% 5% 11% - 1% 21% 4% 9% 40% 2%

MALES

Males 187 2% 26% 21% 52% 21% 11% 27% 32% 2% 11% - 2% 33% 13% 13% 54% 8%

13-17 37* 0% 22% 13% 50% 13% 14% 27% 19% 0% 5% - 8% 63% 50% 63% 63% 38%

18-24 50 4% 24% 25% 42% 17% 10% 24% 32% 0% 14% - 0% 33% 8% 8% 58% 0%

Under 25 87 2% 23% 20% 45% 15% 11% 25% 26% 0% 10% - 3% 45% 25% 30% 60% 15%

25 Plus 100 2% 28% 21% 57% 25% 10% 28% 36% 4% 11% - 1% 25% 4% 0% 50% 4%

FEMALES

Females 185 1% 21% 24% 50% 24% 8% 21% 37% 3% 9% - 2% 16% 18% 26% 29% 0%

13-17 35* 0% 14% 20% 40% 20% 11% 20% 37% 0% 6% - 9% 40% 60% 60% 40% 0%

18-24 50 2% 28% 14% 43% 36% 4% 20% 46% 2% 8% - 0% 7% 21% 21% 29% 0%

Under 25 85 1% 22% 16% 42% 32% 7% 20% 42% 1% 7% - 4% 16% 32% 32% 32% 0%

25 Plus 100 0% 19% 32% 58% 16% 8% 21% 32% 5% 10% - 0% 16% 5% 21% 26% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOLLYWOOD, DIE - VERSCHWÖRUNG... / BVI

February 15, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 2% 13% 8% 37% 8% 4% 15% 28% 1% 6% - 3% 36% 22% 18% 32% 10%

PERSONS

13-17 72 4% 18% 8% 23% 8% 8% 15% 19% 3% 7% - 7% 46% 38% 31% 46% 38%

18-24 100 2% 17% 0% 35% 12% 2% 14% 33% 0% 2% - 1% 41% 18% 0% 24% 0%

25-34 100 0% 5% 40% 40% 0% 7% 15% 28% 3% 9% - 2% 60% 0% 20% 20% 0%

35-49 100 0% 10% 0% 56% 11% 0% 16% 28% 1% 8% - 2% 10% 20% 20% 40% 0%

Under 25 172 3% 17% 3% 30% 10% 5% 15% 27% 1% 4% - 3% 43% 27% 13% 33% 17%

25 Plus 200 0% 8% 14% 50% 7% 4% 16% 28% 2% 9% - 2% 27% 13% 20% 33% 0%

MALES

Males 187 2% 13% 8% 42% 8% 5% 16% 29% 1% 5% - 2% 44% 12% 12% 40% 8%

13-17 37* 5% 19% 14% 29% 0% 16% 22% 19% 5% 11% - 5% 43% 29% 29% 43% 29%

18-24 50 2% 16% 0% 38% 13% 2% 18% 30% 0% 0% - 0% 63% 0% 0% 38% 0%

Under 25 87 3% 17% 7% 33% 7% 8% 20% 25% 2% 5% - 2% 53% 13% 13% 40% 13%

25 Plus 100 0% 10% 11% 56% 11% 3% 12% 32% 0% 6% - 1% 30% 10% 10% 40% 0%

FEMALES

Females 185 1% 11% 5% 30% 10% 3% 15% 26% 2% 8% - 4% 30% 35% 20% 25% 15%

13-17 35* 3% 17% 0% 17% 17% 0% 9% 20% 0% 3% - 9% 50% 50% 33% 50% 50%

18-24 50 2% 18% 0% 33% 11% 2% 10% 36% 0% 4% - 2% 22% 33% 0% 11% 0%

Under 25 85 2% 18% 0% 27% 13% 1% 9% 29% 0% 4% - 5% 33% 40% 13% 27% 20%

25 Plus 100 0% 5% 20% 40% 0% 4% 19% 24% 4% 11% - 3% 20% 20% 40% 20% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

KRASS! (RUNNING WITH SCISSORS) / SPRI

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 2% 10% 21% 33% 6% 5% 11% 36% 0% 1% 2% 3% 23% 38% 19% 37% 11%

PERSONS

13-17 72 6% 15% 36% 36% 0% 11% 21% 28% 0% 3% 4% 8% 64% 64% 45% 45% 36%

18-24 100 0% 8% 0% 13% 25% 3% 8% 45% 0% 0% 1% 1% 0% 25% 0% 38% 0%

25-34 100 1% 8% 38% 50% 0% 6% 13% 38% 0% 2% 1% 1% 0% 13% 13% 50% 0%

35-49 100 2% 8% 0% 29% 0% 0% 4% 30% 0% 1% 0% 1% 13% 38% 13% 13% 0%

Under 25 172 2% 11% 21% 26% 11% 6% 13% 38% 0% 1% 2% 4% 37% 47% 26% 42% 21%

25 Plus 200 2% 8% 20% 40% 0% 3% 9% 34% 0% 2% 1% 1% 6% 25% 13% 31% 0%

MALES

Males 187 2% 10% 18% 29% 6% 5% 10% 38% 0% 2% 1% 3% 28% 44% 22% 50% 22%

13-17 37* 5% 19% 29% 29% 0% 16% 24% 22% 0% 5% 5% 11% 71% 71% 57% 57% 57%

18-24 50 0% 8% 0% 0% 25% 2% 4% 46% 0% 0% 0% 0% 0% 25% 0% 50% 0%

Under 25 87 2% 13% 18% 18% 9% 8% 13% 36% 0% 2% 2% 5% 45% 55% 36% 55% 36%

25 Plus 100 1% 7% 17% 50% 0% 3% 7% 40% 0% 1% 0% 1% 0% 29% 0% 43% 0%

FEMALES

Females 185 2% 9% 24% 35% 6% 4% 12% 34% 0% 1% 2% 2% 18% 29% 18% 24% 0%

13-17 35* 6% 11% 50% 50% 0% 6% 17% 34% 0% 0% 3% 6% 50% 50% 25% 25% 0%

18-24 50 0% 8% 0% 25% 25% 4% 12% 44% 0% 0% 2% 2% 0% 25% 0% 25% 0%

Under 25 85 2% 9% 25% 38% 13% 5% 14% 40% 0% 0% 2% 4% 25% 38% 13% 25% 0%

25 Plus 100 2% 9% 22% 33% 0% 3% 10% 28% 0% 2% 1% 1% 11% 22% 22% 22% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

LONELY HEARTS / 3L

February 22, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 0% 6% 12% 25% 9% 4% 13% 31% 0% 2% - 2% 34% 40% 42% 44% 30%

PERSONS

13-17 72 1% 11% 13% 13% 13% 7% 17% 26% 0% 1% - 8% 88% 75% 75% 88% 88%

18-24 100 0% 6% 0% 33% 17% 2% 11% 37% 0% 2% - 0% 0% 0% 0% 17% 0%

25-34 100 0% 5% 40% 40% 0% 8% 16% 31% 0% 4% - 1% 20% 20% 60% 20% 0%

35-49 100 0% 2% 0% 100% 0% 1% 8% 25% 1% 2% - 1% 0% 50% 50% 0% 0%

Under 25 172 1% 8% 7% 21% 14% 4% 13% 33% 0% 2% - 3% 50% 43% 43% 57% 50%

25 Plus 200 0% 4% 33% 50% 0% 5% 12% 28% 1% 3% - 1% 14% 29% 57% 14% 0%

MALES

Males 187 0% 5% 0% 0% 13% 6% 11% 30% 0% 2% - 4% 56% 56% 44% 67% 56%

13-17 37* 0% 16% 0% 0% 17% 8% 14% 24% 0% 0% - 14% 83% 67% 67% 83% 83%

18-24 50 0% 2% 0% 0% 0% 4% 10% 36% 0% 2% - 0% 0% 0% 0% 0% 0%

Under 25 87 0% 8% 0% 0% 14% 6% 11% 31% 0% 1% - 6% 71% 57% 57% 71% 71%

25 Plus 100 0% 2% 0% 0% 0% 6% 11% 29% 0% 3% - 2% 0% 50% 0% 50% 0%

FEMALES

Females 185 1% 6% 25% 50% 8% 3% 14% 30% 1% 3% - 1% 25% 25% 50% 25% 17%

13-17 35* 3% 6% 50% 50% 0% 6% 20% 29% 0% 3% - 3% 100% 100% 100% 100% 100%

18-24 50 0% 10% 0% 40% 20% 0% 12% 38% 0% 2% - 0% 0% 0% 0% 20% 0%

Under 25 85 1% 8% 14% 43% 14% 2% 15% 34% 0% 2% - 1% 29% 29% 29% 43% 29%

25 Plus 100 0% 5% 40% 60% 0% 3% 13% 27% 1% 3% - 0% 20% 20% 80% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MEIN FÜHRER - DIE WIRKLICH WAHR... / Xverl

January 11, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 26% 79% 14% 30% 20% 13% 27% 25% 7% 23% 11% 15% 27% 66% 21% 31% 21%

PERSONS

13-17 72 15% 76% 18% 36% 16% 15% 31% 22% 4% 19% 11% 22% 29% 58% 22% 35% 24%

18-24 100 36% 86% 15% 36% 17% 14% 32% 22% 9% 27% 11% 12% 29% 66% 22% 27% 21%

25-34 100 23% 75% 9% 20% 23% 11% 20% 27% 4% 21% 7% 16% 25% 68% 24% 28% 17%

35-49 100 23% 76% 12% 23% 28% 10% 20% 31% 10% 20% 14% 12% 21% 75% 17% 37% 21%

Under 25 172 27% 82% 16% 36% 17% 15% 31% 22% 7% 24% 11% 16% 29% 63% 22% 30% 22%

25 Plus 200 23% 76% 11% 21% 25% 11% 20% 29% 7% 21% 11% 14% 23% 72% 21% 32% 19%

MALES

Males 187 30% 81% 15% 31% 19% 14% 28% 23% 9% 25% 12% 16% 32% 72% 25% 38% 21%

13-17 37* 19% 73% 19% 44% 7% 16% 38% 11% 5% 19% 14% 27% 33% 67% 22% 41% 19%

18-24 50 40% 90% 18% 40% 13% 18% 38% 18% 8% 28% 8% 12% 40% 71% 31% 29% 20%

Under 25 87 31% 83% 18% 42% 11% 17% 38% 15% 7% 24% 10% 18% 38% 69% 28% 33% 19%

25 Plus 100 30% 79% 12% 22% 27% 11% 20% 29% 10% 25% 13% 13% 28% 73% 23% 42% 22%

FEMALES

Females 185 19% 76% 12% 26% 23% 11% 22% 29% 5% 19% 10% 15% 19% 63% 17% 24% 21%

13-17 35* 11% 80% 18% 29% 25% 14% 23% 34% 3% 20% 9% 17% 25% 50% 21% 29% 29%

18-24 50 32% 82% 12% 32% 22% 10% 26% 26% 10% 26% 14% 12% 17% 61% 12% 24% 22%

Under 25 85 24% 81% 14% 30% 23% 12% 25% 29% 7% 24% 12% 14% 20% 57% 16% 26% 25%

25 Plus 100 16% 72% 10% 21% 24% 10% 20% 29% 4% 16% 8% 15% 18% 69% 18% 22% 17%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NACHTS IM MUSEUM (NIGHT AT THE ... / Fox

December 27, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 34% 75% 16% 36% 12% 15% 32% 15% 10% 28% 18% 27% 48% 58% 23% 25% 6%

PERSONS

13-17 72 32% 72% 31% 48% 12% 25% 40% 14% 7% 31% 21% 21% 44% 52% 33% 17% 10%

18-24 100 35% 76% 11% 34% 17% 11% 30% 23% 11% 29% 20% 25% 54% 55% 16% 21% 3%

25-34 100 28% 78% 13% 33% 12% 15% 33% 14% 14% 28% 17% 28% 45% 62% 13% 19% 3%

35-49 100 39% 76% 9% 25% 3% 8% 25% 5% 8% 24% 11% 37% 45% 66% 34% 45% 12%

Under 25 172 34% 74% 19% 40% 15% 17% 34% 19% 9% 30% 20% 23% 50% 54% 23% 20% 5%

25 Plus 200 34% 77% 11% 29% 7% 12% 29% 10% 11% 26% 14% 33% 45% 64% 23% 32% 7%

MALES

Males 187 32% 72% 14% 32% 10% 13% 29% 13% 6% 23% 14% 29% 52% 57% 27% 35% 6%

13-17 37* 22% 65% 33% 50% 8% 24% 38% 14% 5% 35% 19% 22% 46% 50% 29% 21% 8%

18-24 50 38% 74% 5% 35% 11% 10% 32% 14% 6% 24% 18% 26% 59% 54% 22% 35% 3%

Under 25 87 31% 70% 16% 41% 10% 16% 34% 14% 6% 29% 18% 24% 54% 52% 25% 30% 5%

25 Plus 100 33% 74% 12% 24% 9% 11% 24% 13% 6% 18% 11% 34% 50% 61% 30% 39% 7%

FEMALES

Females 185 35% 79% 15% 36% 12% 15% 34% 15% 15% 32% 19% 27% 43% 61% 19% 18% 7%

13-17 35* 43% 80% 29% 46% 14% 26% 43% 14% 9% 26% 23% 20% 43% 54% 36% 14% 11%

18-24 50 32% 78% 15% 33% 23% 12% 28% 32% 16% 34% 22% 24% 49% 56% 10% 8% 3%

Under 25 85 36% 79% 21% 39% 19% 18% 34% 25% 13% 31% 22% 22% 46% 55% 21% 10% 6%

25 Plus 100 34% 80% 10% 34% 5% 12% 34% 6% 16% 34% 17% 31% 40% 66% 18% 25% 8%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ONE WAY / UPI

January 25, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 6% 30% 13% 40% 14% 7% 21% 30% 2% 8% 7% 4% 29% 45% 14% 23% 7%

PERSONS

13-17 72 11% 29% 24% 52% 5% 14% 26% 24% 3% 7% 7% 11% 38% 43% 33% 29% 29%

18-24 100 5% 37% 0% 35% 19% 2% 23% 35% 1% 7% 7% 1% 27% 46% 5% 14% 0%

25-34 100 1% 26% 23% 38% 15% 9% 16% 34% 1% 9% 5% 1% 27% 38% 12% 19% 4%

35-49 100 4% 25% 16% 40% 12% 5% 18% 25% 2% 10% 8% 1% 24% 52% 12% 36% 4%

Under 25 172 8% 34% 9% 41% 14% 7% 24% 30% 2% 7% 7% 5% 31% 45% 16% 19% 10%

25 Plus 200 3% 26% 20% 39% 14% 7% 17% 30% 2% 10% 7% 1% 25% 45% 12% 27% 4%

MALES

Males 187 4% 26% 13% 33% 17% 6% 17% 34% 1% 4% 5% 4% 31% 42% 15% 29% 4%

13-17 37* 11% 30% 27% 36% 9% 16% 22% 24% 0% 0% 5% 16% 45% 18% 36% 45% 18%

18-24 50 6% 32% 0% 38% 13% 4% 22% 34% 2% 8% 10% 0% 25% 50% 6% 13% 0%

Under 25 87 8% 31% 11% 37% 11% 9% 22% 30% 1% 5% 8% 7% 33% 37% 19% 26% 7%

25 Plus 100 1% 21% 14% 29% 24% 4% 12% 37% 0% 3% 2% 2% 29% 48% 10% 33% 0%

FEMALES

Females 185 5% 33% 15% 46% 11% 8% 24% 26% 3% 13% 9% 2% 26% 48% 13% 18% 10%

13-17 35* 11% 29% 20% 70% 0% 11% 31% 23% 6% 14% 9% 6% 30% 70% 30% 10% 40%

18-24 50 4% 42% 0% 33% 24% 0% 24% 36% 0% 6% 4% 2% 29% 43% 5% 14% 0%

Under 25 85 7% 36% 6% 45% 16% 5% 27% 31% 2% 9% 6% 4% 29% 52% 13% 13% 13%

25 Plus 100 4% 30% 23% 47% 7% 10% 22% 22% 3% 16% 11% 0% 23% 43% 13% 23% 7%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PAN'S LABYRINTH (LABERINTO DEL FA... / Sena

February 22, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 9% 21% 61% 0% 5% 14% 36% 1% 3% - 1% 36% 29% 29% 66% 24%

PERSONS

13-17 72 4% 11% 13% 63% 0% 8% 19% 33% 0% 0% - 4% 75% 88% 75% 88% 75%

18-24 100 0% 9% 11% 44% 0% 2% 11% 43% 0% 1% - 0% 11% 22% 22% 56% 11%

25-34 100 0% 8% 38% 88% 0% 8% 15% 35% 2% 6% - 0% 25% 0% 0% 63% 0%

35-49 100 0% 5% 40% 60% 0% 2% 10% 28% 2% 6% - 2% 40% 0% 0% 60% 0%

Under 25 172 2% 10% 12% 53% 0% 5% 15% 39% 0% 1% - 2% 41% 53% 47% 71% 41%

25 Plus 200 0% 7% 38% 77% 0% 5% 13% 32% 2% 6% - 1% 31% 0% 0% 62% 0%

MALES

Males 187 1% 10% 28% 61% 0% 6% 13% 35% 1% 2% - 2% 33% 39% 28% 78% 28%

13-17 37* 5% 16% 17% 67% 0% 11% 22% 24% 0% 0% - 5% 67% 83% 67% 83% 67%

18-24 50 0% 10% 20% 60% 0% 4% 14% 42% 0% 2% - 0% 20% 40% 20% 60% 20%

Under 25 87 2% 13% 18% 64% 0% 7% 17% 34% 0% 1% - 2% 45% 64% 45% 73% 45%

25 Plus 100 0% 7% 43% 57% 0% 5% 9% 36% 1% 2% - 2% 14% 0% 0% 86% 0%

FEMALES

Females 185 1% 6% 17% 67% 0% 4% 14% 35% 2% 5% - 1% 42% 17% 25% 50% 17%

13-17 35* 3% 6% 0% 50% 0% 6% 17% 43% 0% 0% - 3% 100% 100% 100% 100% 100%

18-24 50 0% 8% 0% 25% 0% 0% 8% 44% 0% 0% - 0% 0% 0% 25% 50% 0%

Under 25 85 1% 7% 0% 33% 0% 2% 12% 44% 0% 0% - 1% 33% 33% 50% 67% 33%

25 Plus 100 0% 6% 33% 100% 0% 5% 16% 27% 3% 10% - 0% 50% 0% 0% 33% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RACHE IST SEXY (JOHN TUCKER MUST... / Fox

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 13% 45% 17% 39% 16% 11% 25% 28% 9% 23% 6% 6% 27% 45% 17% 26% 6%

PERSONS

13-17 72 15% 53% 37% 58% 8% 24% 43% 11% 17% 42% 11% 7% 37% 55% 21% 34% 18%

18-24 100 13% 57% 9% 32% 23% 8% 23% 32% 8% 21% 4% 5% 28% 47% 12% 21% 0%

25-34 100 6% 29% 17% 38% 17% 8% 16% 30% 6% 14% 7% 3% 21% 38% 24% 17% 3%

35-49 100 16% 32% 9% 34% 9% 3% 12% 38% 4% 10% 2% 8% 22% 41% 13% 28% 6%

Under 25 172 14% 55% 20% 42% 17% 15% 31% 23% 12% 30% 7% 6% 32% 51% 16% 26% 7%

25 Plus 200 11% 31% 13% 36% 13% 6% 14% 34% 5% 12% 5% 6% 21% 39% 18% 23% 5%

MALES

Males 187 10% 36% 15% 31% 24% 9% 18% 33% 8% 16% 5% 5% 25% 39% 18% 30% 6%

13-17 37* 11% 43% 25% 38% 19% 16% 30% 16% 14% 30% 5% 11% 31% 50% 19% 44% 19%

18-24 50 10% 50% 8% 24% 32% 8% 20% 38% 8% 16% 2% 4% 28% 32% 20% 24% 0%

Under 25 87 10% 47% 15% 29% 27% 11% 24% 29% 10% 22% 3% 7% 29% 39% 20% 32% 7%

25 Plus 100 9% 26% 15% 35% 19% 6% 12% 37% 6% 11% 6% 3% 19% 38% 15% 27% 4%

FEMALES

Females 185 15% 48% 19% 46% 9% 11% 26% 25% 8% 24% 6% 6% 29% 52% 16% 21% 7%

13-17 35* 20% 63% 45% 73% 0% 31% 57% 6% 20% 54% 17% 3% 41% 59% 23% 27% 18%

18-24 50 16% 64% 9% 38% 16% 8% 26% 26% 8% 26% 6% 6% 28% 59% 6% 19% 0%

Under 25 85 18% 64% 24% 52% 9% 18% 39% 18% 13% 38% 11% 5% 33% 59% 13% 22% 7%

25 Plus 100 13% 35% 11% 37% 9% 5% 16% 31% 4% 13% 3% 8% 23% 40% 20% 20% 6%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RETURN, THE / Tobis

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 2% 11% 10% 38% 24% 5% 19% 31% 1% 6% 2% 3% 24% 20% 21% 44% 12%

PERSONS

13-17 72 4% 11% 0% 25% 13% 10% 26% 25% 1% 7% 1% 10% 50% 75% 63% 50% 50%

18-24 100 1% 12% 8% 42% 42% 4% 19% 40% 0% 6% 3% 0% 0% 0% 0% 67% 0%

25-34 100 1% 7% 29% 29% 43% 7% 16% 26% 1% 5% 1% 0% 29% 0% 0% 14% 0%

35-49 100 4% 13% 8% 50% 0% 1% 14% 25% 1% 7% 2% 1% 31% 8% 23% 23% 0%

Under 25 172 2% 12% 5% 35% 30% 6% 22% 34% 1% 6% 2% 4% 20% 30% 25% 60% 20%

25 Plus 200 3% 10% 16% 42% 16% 4% 15% 26% 1% 6% 2% 1% 30% 5% 15% 20% 0%

MALES

Males 187 2% 11% 16% 37% 21% 6% 17% 30% 1% 5% 1% 3% 35% 25% 20% 50% 15%

13-17 37* 5% 11% 0% 25% 0% 11% 24% 22% 0% 11% 0% 14% 75% 100% 75% 75% 75%

18-24 50 0% 12% 0% 50% 33% 4% 20% 36% 0% 0% 2% 0% 0% 0% 0% 83% 0%

Under 25 87 2% 11% 0% 40% 20% 7% 22% 30% 0% 5% 1% 6% 30% 40% 30% 80% 30%

25 Plus 100 1% 10% 33% 33% 22% 5% 13% 30% 2% 5% 1% 1% 40% 10% 10% 20% 0%

FEMALES

Females 185 3% 11% 5% 40% 25% 4% 19% 29% 1% 8% 3% 1% 15% 10% 20% 30% 5%

13-17 35* 3% 11% 0% 25% 25% 9% 29% 29% 3% 3% 3% 6% 25% 50% 50% 25% 25%

18-24 50 2% 12% 17% 33% 50% 4% 18% 44% 0% 12% 4% 0% 0% 0% 0% 50% 0%

Under 25 85 2% 12% 10% 30% 40% 6% 22% 38% 1% 8% 4% 2% 10% 20% 20% 40% 10%

25 Plus 100 4% 10% 0% 50% 10% 3% 17% 21% 0% 7% 2% 0% 20% 0% 20% 20% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ROCKY 6 (ROCKY BALBOA) / Fox

February 8, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 8% 61% 18% 37% 29% 14% 30% 33% 4% 17% - 2% 19% 51% 9% 30% 11%

PERSONS

13-17 72 7% 49% 20% 37% 23% 15% 28% 31% 3% 11% - 7% 37% 46% 11% 37% 20%

18-24 100 9% 62% 18% 35% 35% 11% 25% 42% 4% 13% - 1% 16% 55% 8% 23% 6%

25-34 100 10% 64% 20% 41% 19% 18% 32% 27% 6% 20% - 1% 16% 36% 6% 34% 8%

35-49 100 8% 70% 17% 44% 23% 15% 37% 25% 6% 30% - 1% 14% 60% 14% 39% 14%

Under 25 172 8% 56% 19% 36% 31% 13% 26% 37% 3% 12% - 3% 24% 52% 9% 28% 11%

25 Plus 200 9% 67% 19% 43% 21% 17% 35% 26% 6% 25% - 1% 15% 49% 10% 37% 11%

MALES

Males 187 12% 68% 23% 48% 13% 20% 39% 18% 7% 27% - 4% 27% 45% 12% 45% 12%

13-17 37* 11% 57% 24% 48% 5% 22% 38% 11% 5% 19% - 14% 43% 38% 14% 43% 19%

18-24 50 14% 70% 23% 49% 20% 16% 36% 24% 8% 22% - 2% 29% 51% 11% 37% 3%

Under 25 87 13% 64% 23% 48% 14% 18% 37% 18% 7% 21% - 7% 34% 46% 13% 39% 9%

25 Plus 100 11% 72% 22% 49% 13% 21% 41% 18% 8% 32% - 2% 21% 44% 11% 49% 14%

FEMALES

Females 185 5% 56% 14% 29% 40% 10% 22% 44% 2% 11% - 0% 9% 55% 8% 18% 11%

13-17 35* 3% 40% 14% 21% 50% 9% 17% 51% 0% 3% - 0% 29% 57% 7% 29% 21%

18-24 50 4% 54% 11% 19% 56% 6% 14% 60% 0% 4% - 0% 0% 59% 4% 4% 11%

Under 25 85 4% 48% 12% 20% 54% 7% 15% 56% 0% 4% - 0% 10% 59% 5% 12% 15%

25 Plus 100 7% 62% 15% 35% 31% 12% 28% 34% 4% 18% - 0% 8% 53% 10% 23% 8%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SAW III / KINO

February 1, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 10% 54% 37% 52% 23% 25% 37% 31% 20% 35% - 4% 17% 12% 28% 42% 4%

PERSONS

13-17 72 11% 49% 29% 40% 14% 18% 31% 25% 15% 32% - 11% 31% 34% 29% 46% 11%

18-24 100 12% 70% 44% 61% 21% 35% 50% 30% 30% 47% - 2% 11% 4% 33% 31% 0%

25-34 100 7% 49% 43% 63% 20% 27% 39% 37% 17% 29% - 1% 14% 8% 14% 49% 2%

35-49 100 8% 40% 26% 38% 31% 13% 22% 35% 12% 22% - 1% 23% 8% 25% 63% 5%

Under 25 172 12% 61% 39% 54% 19% 28% 42% 28% 24% 41% - 6% 18% 14% 31% 36% 4%

25 Plus 200 8% 45% 35% 52% 25% 20% 31% 36% 14% 26% - 1% 18% 8% 19% 55% 3%

MALES

Males 187 11% 63% 40% 58% 18% 31% 45% 23% 24% 41% - 4% 21% 12% 21% 53% 3%

13-17 37* 16% 57% 33% 48% 10% 27% 41% 11% 27% 38% - 14% 33% 38% 29% 52% 10%

18-24 50 12% 80% 43% 63% 20% 38% 54% 22% 26% 54% - 2% 15% 5% 25% 40% 0%

Under 25 87 14% 70% 39% 57% 16% 33% 48% 17% 26% 47% - 7% 21% 16% 26% 44% 3%

25 Plus 100 9% 57% 41% 59% 20% 28% 42% 27% 21% 35% - 2% 21% 7% 16% 63% 4%

FEMALES

Females 185 8% 41% 33% 46% 28% 17% 26% 42% 14% 24% - 2% 13% 11% 33% 32% 4%

13-17 35* 6% 40% 21% 29% 21% 9% 20% 40% 3% 26% - 9% 29% 29% 29% 36% 14%

18-24 50 12% 60% 47% 60% 23% 32% 46% 38% 34% 40% - 2% 7% 3% 43% 20% 0%

Under 25 85 9% 52% 39% 50% 23% 22% 35% 39% 21% 34% - 5% 14% 11% 39% 25% 5%

25 Plus 100 6% 32% 25% 41% 34% 12% 19% 45% 8% 16% - 0% 13% 9% 25% 41% 3%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SCHRÄGER ALS FIKTION (STRANGER T... / SPRI

February 8, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 6% 34% 46% 0% 6% 14% 30% 3% 10% - 2% 22% 18% 25% 60% 20%

PERSONS

13-17 72 1% 3% 0% 0% 0% 7% 13% 22% 10% 18% - 8% 50% 100% 100% 100% 100%

18-24 100 2% 7% 14% 29% 0% 3% 13% 36% 0% 5% - 0% 14% 0% 0% 43% 14%

25-34 100 0% 8% 75% 100% 0% 12% 19% 31% 1% 12% - 0% 13% 0% 38% 50% 0%

35-49 100 0% 4% 67% 67% 0% 4% 13% 30% 2% 5% - 1% 25% 25% 0% 50% 0%

Under 25 172 2% 5% 11% 22% 0% 5% 13% 30% 4% 10% - 3% 22% 22% 22% 56% 33%

25 Plus 200 0% 6% 73% 91% 0% 8% 16% 31% 2% 9% - 1% 17% 8% 25% 50% 0%

MALES

Males 187 1% 5% 38% 50% 0% 5% 13% 31% 3% 9% - 3% 22% 22% 11% 78% 11%

13-17 37* 0% 3% 0% 0% 0% 8% 14% 19% 11% 19% - 11% 100% 100% 100% 100% 100%

18-24 50 2% 4% 0% 0% 0% 2% 16% 34% 0% 4% - 0% 0% 0% 0% 100% 0%

Under 25 87 1% 3% 0% 0% 0% 5% 15% 28% 5% 10% - 5% 33% 33% 33% 100% 33%

25 Plus 100 0% 6% 60% 80% 0% 6% 12% 33% 1% 8% - 1% 17% 17% 0% 67% 0%

FEMALES

Females 185 1% 6% 50% 67% 0% 8% 16% 30% 3% 10% - 1% 17% 8% 33% 33% 17%

13-17 35* 3% 3% 0% 0% 0% 6% 11% 26% 9% 17% - 6% 0% 100% 100% 100% 100%

18-24 50 2% 10% 20% 40% 0% 4% 10% 38% 0% 6% - 0% 20% 0% 0% 20% 20%

Under 25 85 2% 7% 17% 33% 0% 5% 11% 33% 4% 11% - 2% 17% 17% 17% 33% 33%

25 Plus 100 0% 6% 83% 100% 0% 10% 20% 28% 2% 9% - 0% 17% 0% 50% 33% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SCHWERE JUNGS / Const

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 8% 36% 14% 28% 28% 7% 15% 36% 2% 6% 3% 4% 21% 42% 12% 24% 11%

PERSONS

13-17 72 13% 38% 30% 48% 19% 14% 25% 25% 4% 8% 6% 8% 30% 52% 22% 22% 19%

18-24 100 7% 44% 5% 14% 41% 4% 12% 45% 0% 3% 0% 4% 18% 30% 9% 27% 5%

25-34 100 7% 28% 21% 32% 25% 11% 15% 37% 2% 7% 4% 0% 18% 29% 11% 18% 11%

35-49 100 6% 26% 4% 28% 20% 2% 10% 31% 1% 7% 2% 2% 23% 65% 8% 23% 15%

Under 25 172 9% 41% 14% 27% 32% 8% 17% 37% 2% 5% 2% 6% 23% 38% 14% 25% 10%

25 Plus 200 7% 27% 13% 30% 23% 7% 13% 34% 2% 7% 3% 1% 20% 46% 9% 20% 13%

MALES

Males 187 7% 32% 10% 22% 26% 6% 13% 32% 0% 4% 2% 4% 15% 46% 12% 27% 10%

13-17 37* 8% 32% 25% 50% 17% 14% 24% 14% 0% 3% 5% 11% 25% 58% 25% 25% 17%

18-24 50 12% 44% 5% 14% 32% 4% 14% 38% 0% 6% 0% 4% 9% 36% 9% 32% 9%

Under 25 87 10% 39% 12% 26% 26% 8% 18% 28% 0% 5% 2% 7% 15% 44% 15% 29% 12%

25 Plus 100 4% 25% 8% 17% 25% 5% 9% 36% 0% 4% 1% 2% 16% 48% 8% 24% 8%

FEMALES

Females 185 9% 36% 17% 33% 30% 8% 16% 38% 3% 8% 4% 2% 27% 38% 12% 20% 12%

13-17 35* 17% 43% 33% 47% 20% 14% 26% 37% 9% 14% 6% 6% 33% 47% 20% 20% 20%

18-24 50 2% 44% 5% 14% 50% 4% 10% 52% 0% 0% 0% 4% 27% 23% 9% 23% 0%

Under 25 85 8% 44% 16% 27% 38% 8% 16% 46% 4% 6% 2% 5% 30% 32% 14% 22% 8%

25 Plus 100 9% 29% 17% 41% 21% 8% 16% 32% 3% 10% 5% 0% 24% 45% 10% 17% 17%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

STREBEN NACH GLÜCK, DAS (PURSUI... / SPRI

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 28% 62% 25% 57% 9% 21% 47% 15% 11% 29% 18% 7% 47% 56% 18% 26% 13%

PERSONS

13-17 72 21% 61% 34% 59% 2% 26% 50% 8% 11% 28% 14% 10% 48% 57% 34% 34% 23%

18-24 100 40% 71% 23% 62% 10% 20% 51% 16% 13% 34% 19% 7% 49% 55% 10% 23% 8%

25-34 100 23% 56% 27% 57% 11% 20% 43% 19% 11% 24% 18% 7% 44% 60% 22% 24% 15%

35-49 100 20% 52% 21% 46% 12% 15% 41% 16% 9% 29% 21% 5% 42% 54% 12% 23% 10%

Under 25 172 32% 67% 27% 61% 7% 23% 51% 13% 12% 31% 17% 8% 49% 56% 19% 27% 14%

25 Plus 200 22% 54% 24% 52% 11% 18% 42% 18% 10% 27% 20% 6% 43% 57% 17% 23% 12%

MALES

Males 187 25% 53% 22% 54% 8% 17% 40% 16% 11% 25% 17% 9% 49% 54% 20% 31% 16%

13-17 37* 16% 51% 32% 53% 5% 24% 46% 5% 11% 22% 16% 14% 53% 42% 32% 37% 16%

18-24 50 34% 66% 15% 67% 3% 14% 50% 12% 16% 32% 16% 10% 58% 45% 12% 33% 12%

Under 25 87 26% 60% 21% 62% 4% 18% 48% 9% 14% 28% 16% 11% 56% 44% 19% 35% 13%

25 Plus 100 24% 47% 23% 45% 13% 15% 33% 21% 9% 23% 17% 6% 43% 64% 21% 28% 19%

FEMALES

Females 185 28% 67% 28% 59% 10% 23% 52% 15% 11% 32% 20% 5% 43% 59% 16% 20% 11%

13-17 35* 26% 71% 36% 64% 0% 29% 54% 11% 11% 34% 11% 6% 44% 68% 36% 32% 28%

18-24 50 46% 76% 29% 58% 16% 26% 52% 20% 10% 36% 22% 4% 42% 63% 8% 13% 5%

Under 25 85 38% 74% 32% 60% 10% 27% 53% 16% 11% 35% 18% 5% 43% 65% 19% 21% 14%

25 Plus 100 19% 61% 25% 57% 10% 20% 51% 14% 11% 30% 22% 6% 43% 52% 13% 20% 7%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TAGEBUCH EINES SKANDALS (NOTES ... / Fox

February 22, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 1% 5% 22% 37% 0% 3% 12% 34% 1% 3% - 2% 37% 30% 30% 48% 20%

PERSONS

13-17 72 4% 8% 0% 17% 0% 4% 18% 33% 0% 0% - 8% 67% 67% 67% 67% 67%

18-24 100 0% 6% 17% 50% 0% 2% 12% 38% 1% 3% - 0% 0% 0% 0% 50% 0%

25-34 100 0% 5% 40% 40% 0% 8% 11% 36% 1% 6% - 1% 40% 20% 20% 40% 0%


Under 25 172 2% 7% 8% 33% 0% 3% 15% 36% 1% 2% - 3% 33% 33% 33% 58% 33%

25 Plus 200 0% 3% 40% 40% 0% 4% 8% 32% 1% 5% - 1% 40% 20% 20% 40% 0%

MALES

Males 187 1% 5% 22% 33% 0% 4% 10% 34% 1% 3% - 3% 44% 33% 33% 78% 33%

13-17 37* 5% 11% 0% 25% 0% 5% 24% 27% 0% 0% - 11% 75% 75% 75% 75% 75%

18-24 50 0% 4% 50% 50% 0% 4% 6% 36% 2% 2% - 0% 0% 0% 0% 100% 0%

Under 25 87 2% 7% 17% 33% 0% 5% 14% 32% 1% 1% - 5% 50% 50% 50% 83% 50%

25 Plus 100 0% 3% 33% 33% 0% 4% 6% 35% 0% 4% - 1% 33% 0% 0% 67% 0%

FEMALES

Females 185 1% 4% 13% 38% 0% 3% 12% 34% 1% 4% - 2% 25% 25% 25% 25% 13%

13-17 35* 3% 6% 0% 0% 0% 3% 11% 40% 0% 0% - 6% 50% 50% 50% 50% 50%

18-24 50 0% 8% 0% 50% 0% 0% 18% 40% 0% 4% - 0% 0% 0% 0% 25% 0%

Under 25 85 1% 7% 0% 33% 0% 1% 15% 40% 0% 2% - 2% 17% 17% 17% 33% 17%

25 Plus 100 0% 2% 50% 50% 0% 4% 10% 28% 2% 6% - 1% 50% 50% 50% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TEXAS CHAINSAW MASSACRE: THE B... / WB

January 18, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 3% 35% 22% 40% 23% 11% 23% 34% 4% 16% 8% 3% 16% 14% 14% 48% 7%

PERSONS

13-17 72 1% 32% 39% 48% 13% 19% 26% 24% 4% 19% 7% 6% 35% 43% 35% 65% 26%

18-24 100 5% 42% 24% 43% 24% 11% 26% 35% 5% 18% 13% 1% 5% 2% 14% 43% 2%

25-34 100 2% 37% 11% 30% 14% 9% 19% 35% 4% 15% 7% 4% 14% 8% 3% 57% 0%

35-49 100 3% 26% 12% 40% 40% 3% 16% 42% 1% 7% 4% 1% 19% 8% 8% 38% 8%

Under 25 172 3% 38% 29% 45% 20% 15% 26% 30% 5% 19% 10% 3% 15% 17% 22% 51% 11%

25 Plus 200 3% 32% 11% 34% 24% 6% 18% 39% 3% 11% 6% 3% 16% 8% 5% 49% 3%

MALES

Males 187 4% 43% 20% 40% 18% 12% 25% 28% 4% 16% 10% 4% 16% 11% 15% 54% 9%

13-17 37* 0% 41% 13% 27% 13% 16% 24% 14% 0% 14% 5% 8% 40% 40% 40% 73% 27%

18-24 50 6% 48% 33% 50% 17% 18% 32% 28% 8% 20% 16% 2% 8% 4% 13% 38% 4%

Under 25 87 3% 45% 26% 41% 15% 17% 29% 22% 5% 17% 11% 5% 21% 18% 23% 51% 13%

25 Plus 100 4% 42% 15% 39% 20% 8% 22% 34% 3% 15% 8% 4% 12% 5% 7% 57% 5%

FEMALES

Females 185 2% 25% 21% 38% 30% 8% 18% 41% 3% 13% 6% 1% 15% 15% 11% 43% 4%

13-17 35* 3% 23% 88% 88% 13% 23% 29% 34% 9% 26% 9% 3% 25% 50% 25% 50% 25%

18-24 50 4% 36% 11% 33% 33% 4% 20% 42% 2% 16% 10% 0% 0% 0% 17% 50% 0%

Under 25 85 4% 31% 35% 50% 27% 12% 24% 39% 5% 20% 9% 1% 8% 15% 19% 50% 8%

25 Plus 100 1% 21% 5% 24% 33% 4% 13% 43% 2% 7% 3% 1% 24% 14% 0% 33% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

WILDEN KERLE 4, DIE / BVI

February 1, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

372 4% 40% 10% 21% 39% 7% 13% 50% 2% 6% - 3% 23% 43% 19% 23% 10%

PERSONS

13-17 72 8% 50% 17% 25% 31% 13% 19% 33% 7% 13% - 11% 31% 44% 22% 28% 19%

18-24 100 2% 32% 6% 16% 56% 4% 9% 68% 0% 3% - 0% 16% 28% 13% 19% 3%

25-34 100 3% 38% 11% 16% 39% 7% 11% 52% 1% 3% - 1% 26% 42% 26% 13% 0%

35-49 100 2% 41% 5% 28% 28% 3% 13% 38% 1% 7% - 1% 20% 59% 15% 29% 12%

Under 25 172 5% 40% 12% 21% 43% 8% 13% 53% 3% 7% - 5% 24% 37% 18% 24% 12%

25 Plus 200 3% 40% 8% 22% 33% 5% 12% 45% 1% 5% - 1% 23% 51% 20% 22% 6%

MALES

Males 187 3% 37% 6% 16% 38% 5% 11% 52% 1% 4% - 4% 20% 46% 19% 29% 7%

13-17 37* 8% 46% 12% 18% 24% 11% 16% 30% 5% 5% - 16% 35% 71% 24% 35% 24%

18-24 50 2% 30% 7% 13% 60% 4% 10% 68% 0% 2% - 0% 7% 27% 13% 33% 0%

Under 25 87 5% 37% 9% 16% 41% 7% 13% 52% 2% 3% - 7% 22% 50% 19% 34% 13%

25 Plus 100 1% 37% 3% 17% 36% 4% 10% 52% 0% 4% - 1% 19% 43% 19% 24% 3%

FEMALES

Females 185 4% 42% 13% 26% 37% 7% 14% 46% 3% 8% - 2% 26% 42% 19% 17% 10%

13-17 35* 9% 54% 21% 32% 37% 14% 23% 37% 9% 20% - 6% 26% 21% 21% 21% 16%

18-24 50 2% 34% 6% 18% 53% 4% 8% 68% 0% 4% - 0% 24% 29% 12% 6% 6%

Under 25 85 5% 42% 14% 25% 44% 8% 14% 55% 4% 11% - 2% 25% 25% 17% 14% 11%

25 Plus 100 4% 42% 12% 26% 31% 6% 14% 39% 2% 6% - 1% 26% 57% 21% 19% 10%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

History Report


Film Tracking Study GermanyHistory Field Dates: January 21 - January 23, 2007

Int'l Territory: Germany

Film:

Release Date:

Field Dates:


January 25, 2007


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

December 24 - December 26, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 100% 0% 0%

December 31 - January 2, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 7 - January 9, 2007 1% 1% 3% 1% 2% 2% 0% 3% 1% 0% 1% 0% 0% 2% 3% 4% 0% 17% 50% 0% 33% 33% 17%

January 14 - January 16, 2007 5% 6% 4% 6% 4% 10% 1% 3% 5% 8% 4% 14% 2% 3% 4% 6% 0% 0% 32% 32% 16% 32% 0%

January 21 - January 23, 2007 10% 4% 14% 12% 7% 19% 7% 9% 4% 6% 3% 11% 2% 19% 10% 29% 12% 0% 32% 35% 12% 9% 3%

TOTAL AWARE



January 7 - January 9, 2007 11% 7% 14% 11% 11% 14% 7% 18% 4% 6% 8% 4% 8% 15% 14% 24% 6% 9% 26% 19% 33% 28% 5%

January 14 - January 16, 2007 26% 21% 29% 28% 23% 29% 26% 29% 16% 22% 20% 28% 16% 33% 25% 30% 36% 2% 24% 35% 17% 21% 2%

January 21 - January 23, 2007 38% 33% 41% 40% 34% 50% 33% 34% 34% 32% 33% 38% 28% 48% 35% 63% 38% 4% 26% 53% 15% 21% 7%

DEFINITE INTEREST - AWARE



January 7 - January 9, 2007 15% 14% 21% 14% 23% 21% 0% 28% 0% 0% 25% 0% 0% 20% 21% 25% 0% 0% 50% 13% 50% 13% 13%

January 14 - January 16, 2007 11% 14% 5% 15% 2% 21% 8% 3% 0% 23% 5% 29% 13% 9% 0% 13% 6% 0% 11% 33% 11% 0% 0%

January 21 - January 23, 2007 6% 5% 8% 6% 7% 8% 3% 3% 12% 4% 6% 7% 0% 7% 9% 9% 5% 0% 22% 78% 11% 22% 11%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL



January 7 - January 9, 2007 1% 1% 2% 1% 2% 1% 1% 2% 1% 2% 0% 2% 2% 0% 3% 0% 0% 0% 40% 0% 40% 7% 20%

January 14 - January 16, 2007 1% 0% 2% 1% 1% 1% 0% 0% 2% 0% 0% 0% 0% 1% 2% 2% 0% 0% 0% 33% 33% 9% 0%

January 21 - January 23, 2007 2% 3% 3% 1% 5% 1% 0% 4% 5% 1% 4% 3% 0% 0% 5% 0% 0% 0% 25% 25% 0% 6% 0%

Film:

Release Date:

Field Dates:


January 25, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BLOOD DIAMOND / WB

January 25, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



January 7 - January 9, 2007 3% 3% 2% 4% 2% 6% 1% 2% 1% 4% 2% 8% 0% 3% 1% 4% 2% 10% 30% 70% 20% 30% 0%

January 14 - January 16, 2007 6% 7% 6% 7% 6% 7% 7% 6% 5% 7% 7% 6% 8% 7% 4% 8% 6% 12% 32% 52% 16% 36% 0%

January 21 - January 23, 2007 9% 8% 9% 9% 8% 8% 10% 9% 7% 8% 8% 11% 6% 11% 8% 6% 14% 6% 25% 50% 16% 22% 13%

TOTAL AWARE



January 7 - January 9, 2007 28% 29% 26% 28% 26% 24% 33% 31% 21% 32% 26% 30% 34% 25% 26% 18% 32% 3% 27% 48% 8% 28% 2%

January 14 - January 16, 2007 42% 45% 39% 43% 41% 40% 46% 44% 37% 49% 41% 48% 50% 37% 40% 32% 42% 3% 26% 54% 8% 31% 2%

January 21 - January 23, 2007 44% 43% 46% 43% 47% 32% 51% 46% 47% 39% 47% 32% 44% 47% 46% 31% 58% 3% 29% 53% 16% 27% 6%




January 7 - January 9, 2007 20% 28% 12% 26% 13% 29% 24% 6% 24% 34% 19% 33% 35% 16% 8% 22% 13% 0% 27% 50% 9% 36% 0%

January 14 - January 16, 2007 28% 30% 27% 28% 30% 25% 30% 30% 30% 33% 27% 29% 36% 22% 33% 19% 24% 0% 31% 58% 13% 42% 2%

January 21 - January 23, 2007 26% 20% 29% 28% 22% 26% 29% 17% 26% 26% 15% 17% 32% 30% 28% 36% 28% 0% 29% 59% 22% 41% 12%

FIRST CHOICE - ALL



January 7 - January 9, 2007 5% 5% 5% 6% 5% 7% 4% 3% 6% 8% 2% 12% 4% 3% 7% 2% 4% 0% 30% 30% 10% 6% 5%

January 14 - January 16, 2007 3% 3% 4% 4% 3% 3% 4% 4% 2% 4% 1% 4% 4% 3% 5% 2% 4% 0% 31% 62% 8% 9% 8%

January 21 - January 23, 2007 5% 5% 7% 4% 8% 3% 5% 3% 12% 3% 6% 3% 4% 5% 9% 3% 6% 0% 27% 55% 14% 10% 14%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BORDERTOWN / Other

February 22, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 21 - January 23, 2007 1% 1% 1% 2% 0% 4% 0% 0% 0% 2% 0% 5% 0% 1% 0% 3% 0% 0% 33% 67% 67% 67% 67%

TOTAL AWARE

January 21 - January 23, 2007 4% 4% 3% 6% 1% 14% 0% 1% 1% 7% 1% 16% 0% 5% 1% 11% 0% 25% 50% 75% 58% 58% 38%


January 21 - January 23, 2007 23% 50% 20% 40% 0% 40% N/A 0% N/A 50% N/A 50% N/A 25% 0% 25% N/A 0% 75% 100% 100% 75% 75%

FIRST CHOICE - ALL

January 21 - January 23, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DREAMGIRLS / UPI

February 1, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 7 - January 9, 2007 1% 1% 2% 2% 1% 3% 1% 1% 0% 0% 1% 0% 0% 4% 0% 6% 2% 0% 20% 20% 20% 20% 0%

January 14 - January 16, 2007 2% 2% 3% 4% 1% 4% 3% 0% 1% 2% 1% 0% 4% 5% 0% 8% 2% 0% 0% 38% 13% 38% 0%

January 21 - January 23, 2007 4% 2% 6% 5% 3% 4% 6% 3% 3% 3% 1% 5% 2% 7% 5% 3% 10% 0% 13% 53% 7% 40% 27%

TOTAL AWARE


January 7 - January 9, 2007 14% 11% 17% 16% 12% 16% 16% 15% 9% 9% 13% 6% 12% 23% 11% 26% 20% 4% 32% 21% 7% 29% 2%

January 14 - January 16, 2007 16% 16% 16% 18% 14% 17% 18% 18% 10% 13% 18% 12% 14% 22% 10% 22% 22% 2% 21% 29% 14% 46% 2%

January 21 - January 23, 2007 31% 28% 33% 33% 28% 31% 35% 29% 28% 28% 29% 30% 26% 39% 28% 31% 44% 3% 26% 54% 10% 26% 10%



January 7 - January 9, 2007 17% 14% 18% 19% 13% 25% 13% 7% 22% 22% 8% 33% 17% 17% 18% 23% 10% 0% 44% 33% 11% 11% 0%

January 14 - January 16, 2007 18% 16% 25% 26% 14% 29% 22% 11% 20% 8% 22% 0% 14% 36% 0% 45% 27% 0% 23% 46% 15% 23% 0%

January 21 - January 23, 2007 20% 19% 21% 19% 21% 23% 17% 24% 18% 21% 17% 36% 8% 18% 25% 9% 23% 0% 30% 52% 13% 35% 13%

FIRST CHOICE - ALL


January 7 - January 9, 2007 3% 1% 4% 3% 2% 5% 1% 1% 3% 1% 1% 0% 2% 5% 3% 10% 0% 0% 44% 0% 0% 0% 0%

January 14 - January 16, 2007 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0% 2% 2% 0% 0% 100% 0% 17% 0%

January 21 - January 23, 2007 1% 1% 2% 1% 3% 0% 1% 3% 2% 0% 2% 0% 0% 1% 3% 0% 2% 0% 0% 33% 0% 14% 17%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

November 26 - November 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




January 7 - January 9, 2007 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 1% 0% 2% 0% 1% 0% 0% 0% 33% 0% 33% 67% 0%

January 14 - January 16, 2007 1% 2% 1% 1% 2% 0% 2% 3% 1% 1% 3% 0% 2% 1% 1% 0% 2% 17% 0% 17% 0% 100% 0%

January 21 - January 23, 2007 7% 10% 5% 7% 8% 7% 7% 7% 9% 9% 10% 8% 10% 5% 6% 6% 4% 11% 25% 32% 36% 68% 7%

TOTAL AWARE





January 7 - January 9, 2007 13% 19% 8% 13% 14% 9% 16% 14% 15% 18% 20% 10% 26% 7% 9% 8% 6% 2% 19% 22% 11% 57% 4%

January 14 - January 16, 2007 19% 25% 14% 17% 22% 16% 18% 19% 24% 20% 29% 18% 22% 14% 14% 14% 14% 3% 23% 29% 13% 61% 3%

January 21 - January 23, 2007 27% 29% 25% 24% 31% 22% 25% 30% 31% 23% 35% 24% 22% 25% 26% 20% 28% 8% 25% 37% 22% 52% 17%


November 26 - November 28, 2006 27% 53% 0% 27% 56% 0% 60% 25% 80% 33% 83% 0% 60% 0% 0% 0% N/A 0% 25% 0% 25% 75% 25%




January 7 - January 9, 2007 18% 34% 0% 28% 21% 0% 44% 7% 33% 39% 30% 0% 54% 0% 0% 0% 0% 0% 15% 23% 8% 85% 0%

January 14 - January 16, 2007 32% 41% 21% 35% 33% 56% 17% 32% 33% 40% 41% 67% 18% 29% 14% 43% 14% 0% 27% 19% 23% 85% 8%

January 21 - January 23, 2007 28% 37% 17% 29% 27% 25% 32% 27% 27% 35% 38% 22% 45% 24% 12% 29% 21% 0% 54% 43% 36% 75% 14%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL





January 7 - January 9, 2007 3% 6% 1% 1% 6% 0% 2% 2% 9% 2% 9% 0% 4% 0% 2% 0% 0% 0% 8% 31% 8% 17% 0%

January 14 - January 16, 2007 3% 3% 3% 3% 3% 4% 2% 3% 2% 1% 4% 0% 2% 5% 1% 8% 2% 0% 18% 9% 9% 19% 9%

January 21 - January 23, 2007 5% 7% 4% 3% 8% 1% 5% 6% 9% 3% 10% 0% 6% 4% 5% 3% 4% 10% 40% 35% 40% 30% 10%

Film:

Release Date:

Field Dates:


January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




January 7 - January 9, 2007 2% 3% 1% 2% 1% 1% 3% 1% 1% 3% 2% 2% 4% 1% 0% 0% 2% 0% 17% 0% 0% 67% 0%

January 14 - January 16, 2007 2% 2% 2% 3% 1% 4% 2% 1% 0% 3% 0% 2% 4% 3% 1% 6% 0% 0% 14% 0% 0% 43% 0%

January 21 - January 23, 2007 3% 5% 2% 3% 4% 3% 4% 2% 5% 5% 5% 5% 4% 2% 2% 0% 4% 38% 15% 15% 8% 31% 0%

TOTAL AWARE




January 7 - January 9, 2007 8% 11% 6% 9% 8% 7% 10% 9% 6% 10% 11% 8% 12% 7% 4% 6% 8% 6% 9% 9% 9% 72% 4%

January 14 - January 16, 2007 11% 12% 10% 11% 10% 10% 12% 12% 8% 12% 11% 10% 14% 10% 9% 10% 10% 2% 12% 12% 12% 45% 0%

January 21 - January 23, 2007 13% 17% 9% 14% 13% 15% 13% 13% 12% 16% 18% 22% 12% 12% 7% 9% 14% 22% 22% 18% 12% 45% 13%



December 24 - December 26, 2006 32% 40% 18% 46% 22% 0% 55% 17% 33% 56% 27% 0% 71% 25% 14% N/A 25% 0% 10% 0% 0% 90% 0%


January 7 - January 9, 2007 42% 43% 36% 47% 33% 43% 50% 22% 50% 60% 27% 50% 67% 29% 50% 33% 25% 0% 8% 15% 15% 77% 8%

January 14 - January 16, 2007 13% 22% 5% 14% 15% 10% 17% 8% 25% 25% 18% 20% 29% 0% 11% 0% 0% 0% 0% 0% 17% 67% 0%

January 21 - January 23, 2007 27% 19% 35% 29% 20% 27% 31% 15% 25% 21% 17% 13% 33% 40% 29% 67% 29% 0% 33% 25% 17% 67% 17%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




January 7 - January 9, 2007 2% 2% 2% 2% 2% 0% 3% 2% 2% 2% 2% 0% 4% 1% 2% 0% 2% 0% 14% 0% 0% 27% 0%

January 14 - January 16, 2007 2% 3% 2% 2% 3% 1% 2% 3% 3% 3% 2% 2% 4% 0% 4% 0% 0% 0% 0% 0% 0% 14% 0%

January 21 - January 23, 2007 2% 2% 2% 2% 2% 1% 3% 2% 2% 2% 2% 3% 2% 2% 2% 0% 4% 0% 13% 13% 0% 18% 0%

Film:

Release Date:

Field Dates:


January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

GHOST RIDER / SPRI

February 22, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 21 - January 23, 2007 1% 2% 1% 1% 1% 3% 0% 2% 0% 2% 1% 5% 0% 0% 1% 0% 0% 25% 75% 50% 75% 75% 50%

TOTAL AWARE

January 21 - January 23, 2007 22% 28% 15% 26% 18% 24% 27% 21% 15% 34% 23% 30% 38% 16% 13% 17% 16% 5% 31% 20% 16% 48% 12%


January 21 - January 23, 2007 26% 32% 22% 16% 44% 18% 15% 52% 33% 17% 52% 18% 16% 14% 31% 17% 13% 0% 30% 22% 17% 61% 9%

FIRST CHOICE - ALL

January 21 - January 23, 2007 2% 3% 1% 1% 3% 1% 1% 2% 3% 2% 4% 3% 2% 0% 1% 0% 0% 0% 29% 14% 14% 20% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

GUTE HIRTE, DER (GOOD SHEPHERD, THE) / UPI

February 15, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 14 - January 16, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 21 - January 23, 2007 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 0% 2% 1% 0% 0% 2% 0% 0% 0% 0% 50% 0%

TOTAL AWARE

January 14 - January 16, 2007 9% 12% 5% 10% 8% 7% 12% 11% 4% 14% 10% 10% 18% 5% 5% 4% 6% 3% 29% 21% 15% 47% 2%

January 21 - January 23, 2007 10% 10% 9% 13% 7% 10% 15% 7% 6% 11% 8% 11% 12% 14% 5% 9% 18% 14% 37% 23% 17% 46% 14%


January 14 - January 16, 2007 25% 29% 20% 26% 27% 43% 17% 27% 25% 29% 30% 40% 22% 20% 20% 50% 0% 0% 44% 22% 22% 33% 0%

January 21 - January 23, 2007 19% 29% 6% 14% 25% 14% 13% 29% 20% 30% 29% 25% 33% 0% 20% 0% 0% 0% 67% 17% 17% 50% 17%

FIRST CHOICE - ALL

January 14 - January 16, 2007 2% 4% 1% 3% 2% 3% 2% 2% 2% 3% 4% 4% 2% 2% 0% 2% 2% 0% 11% 22% 11% 7% 0%

January 21 - January 23, 2007 1% 1% 0% 1% 1% 0% 1% 1% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HANNIBAL RISING: WIE ALLES BEGANN / Tobis

February 15, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 14 - January 16, 2007 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 21 - January 23, 2007 1% 2% 1% 2% 1% 0% 3% 0% 2% 2% 2% 0% 4% 1% 0% 0% 2% 0% 20% 40% 0% 80% 0%

TOTAL AWARE

January 14 - January 16, 2007 22% 27% 18% 23% 21% 20% 26% 22% 20% 23% 30% 18% 28% 23% 12% 22% 24% 6% 17% 10% 9% 41% 3%

January 21 - January 23, 2007 23% 26% 21% 23% 24% 18% 26% 27% 20% 23% 28% 22% 24% 22% 19% 14% 28% 3% 26% 15% 19% 43% 5%


January 14 - January 16, 2007 21% 21% 23% 15% 29% 5% 23% 18% 40% 13% 27% 0% 21% 17% 33% 9% 25% 0% 11% 0% 16% 58% 0%

January 21 - January 23, 2007 21% 21% 24% 18% 26% 15% 19% 30% 20% 20% 21% 13% 25% 16% 32% 20% 14% 0% 26% 16% 16% 37% 0%

FIRST CHOICE - ALL

January 14 - January 16, 2007 2% 1% 2% 2% 2% 0% 3% 2% 1% 2% 0% 0% 4% 1% 3% 0% 2% 17% 17% 0% 0% 9% 0%

January 21 - January 23, 2007 2% 2% 3% 1% 5% 0% 1% 4% 5% 0% 4% 0% 0% 1% 5% 0% 2% 0% 0% 10% 0% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HOLLYWOOD, DIE - VERSCHWÖRUNG (HOLLYWOODLAND) / BVI

February 15, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 14 - January 16, 2007 3% 4% 2% 4% 2% 6% 2% 3% 1% 5% 3% 8% 2% 3% 1% 4% 2% 0% 8% 0% 0% 0% 0%

January 21 - January 23, 2007 2% 2% 1% 3% 0% 4% 2% 0% 0% 3% 0% 5% 2% 2% 0% 3% 2% 40% 0% 0% 0% 20% 0%

TOTAL AWARE

January 14 - January 16, 2007 14% 12% 14% 18% 8% 20% 16% 9% 7% 17% 7% 20% 14% 19% 9% 20% 18% 2% 27% 12% 17% 23% 5%

January 21 - January 23, 2007 13% 13% 11% 17% 8% 18% 17% 5% 10% 17% 10% 19% 16% 18% 5% 17% 18% 16% 38% 22% 16% 33% 10%


January 14 - January 16, 2007 15% 17% 11% 8% 25% 5% 13% 22% 29% 12% 29% 0% 29% 5% 22% 10% 0% 0% 29% 0% 29% 29% 0%

January 21 - January 23, 2007 8% 8% 5% 3% 14% 8% 0% 40% 0% 7% 11% 14% 0% 0% 20% 0% 0% 0% 33% 33% 33% 67% 33%

FIRST CHOICE - ALL

January 14 - January 16, 2007 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

January 21 - January 23, 2007 1% 1% 2% 1% 2% 3% 0% 3% 1% 2% 0% 5% 0% 0% 4% 0% 0% 0% 17% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




January 7 - January 9, 2007 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 100% 0% 0% 0% 100%

January 14 - January 16, 2007 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 2% 0% 0% 1% 0% 0% 0% 33% 0% 33% 67% 0%

January 21 - January 23, 2007 2% 2% 2% 2% 2% 6% 0% 1% 2% 2% 1% 5% 0% 2% 2% 6% 0% 29% 29% 29% 29% 29% 14%

TOTAL AWARE




January 7 - January 9, 2007 4% 4% 3% 6% 1% 6% 6% 2% 0% 7% 1% 6% 8% 5% 1% 6% 4% 0% 21% 0% 7% 50% 32%

January 14 - January 16, 2007 6% 8% 4% 7% 5% 6% 7% 4% 6% 8% 7% 8% 8% 5% 3% 4% 6% 4% 13% 9% 9% 65% 4%

January 21 - January 23, 2007 10% 10% 9% 11% 8% 15% 8% 8% 8% 13% 7% 19% 8% 9% 9% 11% 8% 23% 23% 37% 20% 37% 11%





January 7 - January 9, 2007 13% 38% 0% 25% 0% 0% 50% 0% N/A 43% 0% 0% 75% 0% 0% 0% 0% 0% 33% 0% 0% 100% 0%

January 14 - January 16, 2007 12% 27% 0% 8% 30% 17% 0% 75% 0% 13% 43% 25% 0% 0% 0% 0% 0% 0% 50% 0% 25% 75% 0%

January 21 - January 23, 2007 21% 18% 24% 21% 20% 36% 0% 38% 0% 18% 17% 29% 0% 25% 22% 50% 0% 0% 43% 43% 29% 29% 14%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




January 7 - January 9, 2007 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 14 - January 16, 2007 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 14% 0%

January 21 - January 23, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

LONELY HEARTS / 3L

February 22, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 21 - January 23, 2007 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 3% 0% 0% 100% 100% 100% 100% 100%

TOTAL AWARE

January 21 - January 23, 2007 6% 5% 6% 8% 4% 11% 6% 5% 2% 8% 2% 16% 2% 8% 5% 6% 10% 33% 38% 38% 48% 43% 30%


January 21 - January 23, 2007 12% 0% 25% 7% 33% 13% 0% 40% 0% 0% 0% 0% 0% 14% 40% 50% 0% 0% 33% 33% 100% 33% 33%

FIRST CHOICE - ALL

January 21 - January 23, 2007 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT ÜBER ADOLF HITLER / Xverl

January 11, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE





January 7 - January 9, 2007 13% 12% 12% 15% 9% 10% 20% 11% 7% 14% 10% 6% 22% 16% 8% 14% 18% 8% 38% 44% 23% 40% 6%

January 14 - January 16, 2007 35% 35% 36% 32% 40% 28% 35% 48% 31% 28% 42% 20% 36% 35% 37% 36% 34% 16% 27% 67% 20% 31% 25%

January 21 - January 23, 2007 26% 30% 19% 27% 23% 15% 36% 23% 23% 31% 30% 19% 40% 24% 16% 11% 32% 28% 35% 71% 34% 32% 24%

TOTAL AWARE





January 7 - January 9, 2007 67% 68% 67% 65% 69% 54% 76% 72% 66% 67% 68% 48% 86% 63% 70% 60% 66% 3% 19% 46% 13% 29% 9%

January 14 - January 16, 2007 80% 77% 84% 80% 81% 71% 89% 86% 76% 73% 81% 60% 86% 87% 81% 82% 92% 9% 24% 64% 14% 33% 21%

January 21 - January 23, 2007 79% 81% 76% 82% 76% 76% 86% 75% 76% 83% 79% 73% 90% 81% 72% 80% 82% 18% 26% 67% 21% 31% 21%






January 7 - January 9, 2007 19% 19% 16% 24% 12% 20% 26% 13% 11% 27% 12% 17% 33% 21% 11% 23% 18% 0% 28% 51% 15% 45% 9%

January 14 - January 16, 2007 19% 22% 15% 22% 15% 23% 21% 13% 17% 26% 19% 30% 23% 18% 11% 17% 20% 0% 31% 63% 17% 44% 25%

January 21 - January 23, 2007 14% 15% 12% 16% 11% 18% 15% 9% 12% 18% 12% 19% 18% 14% 10% 18% 12% 0% 38% 79% 33% 33% 21%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL





January 7 - January 9, 2007 10% 11% 10% 12% 8% 13% 11% 10% 6% 13% 8% 14% 12% 11% 8% 12% 10% 3% 23% 50% 13% 12% 10%

January 14 - January 16, 2007 12% 13% 11% 13% 11% 15% 10% 9% 12% 15% 10% 18% 12% 10% 11% 12% 8% 2% 27% 62% 18% 14% 18%

January 21 - January 23, 2007 7% 9% 5% 7% 7% 4% 9% 4% 10% 7% 10% 5% 8% 7% 4% 3% 10% 4% 27% 69% 27% 13% 27%

Film:

Release Date:

Field Dates:

MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT ÜBER ADOLF HITLER / Xverl

January 11, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NACHTS IM MUSEUM (NIGHT AT THE MUSEUM) / Fox

December 27, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE







January 7 - January 9, 2007 37% 37% 37% 37% 37% 40% 34% 43% 30% 36% 37% 40% 32% 38% 36% 40% 36% 30% 42% 65% 22% 28% 7%

January 14 - January 16, 2007 33% 32% 35% 33% 34% 35% 31% 38% 29% 32% 32% 36% 28% 34% 35% 34% 34% 42% 48% 59% 25% 23% 5%

January 21 - January 23, 2007 34% 32% 35% 34% 34% 32% 35% 28% 39% 31% 33% 22% 38% 36% 34% 43% 32% 46% 52% 61% 26% 28% 10%

TOTAL AWARE







January 7 - January 9, 2007 82% 80% 85% 83% 82% 81% 85% 86% 77% 80% 79% 80% 80% 86% 84% 82% 90% 20% 41% 64% 21% 25% 7%

January 14 - January 16, 2007 84% 81% 88% 84% 85% 84% 84% 86% 83% 81% 81% 84% 78% 87% 88% 84% 90% 25% 41% 60% 20% 25% 6%

January 21 - January 23, 2007 75% 72% 79% 74% 77% 72% 76% 78% 76% 70% 74% 65% 74% 79% 80% 80% 78% 33% 47% 59% 23% 26% 6%

CONFIDENTIAL

History Report




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13-17 18-24 25-34 35-49 25

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Movie

Internet Radio








January 7 - January 9, 2007 18% 21% 15% 17% 20% 19% 15% 21% 18% 20% 23% 20% 20% 14% 17% 17% 11% 0% 32% 75% 17% 30% 10%

January 14 - January 16, 2007 13% 14% 12% 12% 14% 14% 10% 13% 16% 14% 15% 14% 13% 10% 14% 14% 7% 0% 32% 73% 20% 32% 11%

January 21 - January 23, 2007 16% 14% 15% 19% 11% 31% 11% 13% 9% 16% 12% 33% 5% 21% 10% 29% 15% 0% 39% 66% 15% 17% 7%

FIRST CHOICE - ALL







January 7 - January 9, 2007 9% 10% 10% 6% 14% 5% 7% 14% 13% 6% 13% 6% 6% 6% 14% 4% 8% 13% 29% 71% 18% 6% 8%

January 14 - January 16, 2007 7% 7% 8% 6% 9% 5% 7% 6% 11% 6% 8% 8% 4% 6% 9% 2% 10% 0% 41% 74% 19% 8% 11%

January 21 - January 23, 2007 10% 6% 15% 9% 11% 7% 11% 14% 8% 6% 6% 5% 6% 13% 16% 9% 16% 13% 37% 61% 18% 7% 5%

Film:

Release Date:

Field Dates:

NACHTS IM MUSEUM (NIGHT AT THE MUSEUM) / Fox

December 27, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ONE WAY / UPI

January 25, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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25

13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE



January 7 - January 9, 2007 1% 1% 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 1% 0% 2% 0% 0% 33% 0% 0% 0% 0%

January 14 - January 16, 2007 3% 2% 4% 5% 1% 7% 2% 2% 0% 2% 2% 2% 2% 7% 0% 12% 2% 0% 45% 36% 9% 18% 0%

January 21 - January 23, 2007 6% 4% 5% 8% 3% 11% 5% 1% 4% 8% 1% 11% 6% 7% 4% 11% 4% 17% 28% 50% 11% 11% 17%

TOTAL AWARE



January 7 - January 9, 2007 10% 8% 12% 12% 8% 12% 11% 8% 7% 7% 8% 6% 8% 16% 7% 18% 14% 0% 21% 16% 24% 26% 8%

January 14 - January 16, 2007 17% 16% 18% 18% 17% 18% 17% 19% 14% 13% 19% 16% 10% 22% 14% 20% 24% 3% 29% 41% 12% 21% 5%

January 21 - January 23, 2007 30% 26% 33% 34% 26% 29% 37% 26% 25% 31% 21% 30% 32% 36% 30% 29% 42% 7% 28% 45% 14% 23% 7%


December 24 - December 26, 2006 6% 8% 8% 0% 15% 0% 0% 17% 14% 0% 14% 0% 0% 0% 17% N/A 0% 0% 50% 50% 0% 0% 50%


January 7 - January 9, 2007 18% 20% 17% 17% 20% 25% 9% 25% 14% 14% 25% 33% 0% 19% 14% 22% 14% 0% 29% 29% 29% 43% 0%

January 14 - January 16, 2007 12% 6% 17% 11% 12% 11% 12% 16% 7% 8% 5% 13% 0% 14% 21% 10% 17% 0% 38% 63% 0% 13% 0%

January 21 - January 23, 2007 13% 13% 15% 9% 20% 24% 0% 23% 16% 11% 14% 27% 0% 6% 23% 20% 0% 0% 33% 40% 7% 27% 7%

FIRST CHOICE - ALL



January 7 - January 9, 2007 1% 1% 1% 1% 1% 1% 1% 2% 0% 1% 1% 2% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0%

January 14 - January 16, 2007 1% 1% 2% 1% 2% 1% 0% 2% 1% 0% 1% 0% 0% 1% 2% 2% 0% 0% 50% 50% 0% 17% 0%

January 21 - January 23, 2007 2% 1% 3% 2% 2% 3% 1% 1% 2% 1% 0% 0% 2% 2% 3% 6% 0% 0% 17% 67% 17% 7% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PAN'S LABYRINTH (LABERINTO DEL FAUNO, EL) / Sena

February 22, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

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13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 21 - January 23, 2007 1% 1% 1% 2% 0% 4% 0% 0% 0% 2% 0% 5% 0% 1% 0% 3% 0% 67% 67% 67% 67% 67% 67%

TOTAL AWARE

January 21 - January 23, 2007 9% 10% 6% 10% 7% 11% 9% 8% 5% 13% 7% 16% 10% 7% 6% 6% 8% 10% 37% 30% 27% 67% 24%


January 21 - January 23, 2007 21% 28% 17% 12% 38% 13% 11% 38% 40% 18% 43% 17% 20% 0% 33% 0% 0% 0% 43% 14% 14% 71% 14%

FIRST CHOICE - ALL

January 21 - January 23, 2007 1% 1% 2% 0% 2% 0% 0% 2% 2% 0% 1% 0% 0% 0% 3% 0% 0% 0% 25% 0% 0% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RACHE IST SEXY (JOHN TUCKER MUST DIE) / Fox

January 18, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

25

13-17 18-24 Film

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Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE




January 7 - January 9, 2007 1% 2% 1% 1% 2% 0% 1% 3% 0% 0% 3% 0% 0% 1% 0% 0% 2% 0% 0% 50% 0% 50% 25%

January 14 - January 16, 2007 5% 2% 6% 7% 1% 7% 7% 1% 1% 4% 0% 4% 4% 10% 2% 10% 10% 19% 38% 63% 19% 13% 0%

January 21 - January 23, 2007 13% 10% 15% 14% 11% 15% 13% 6% 16% 10% 9% 11% 10% 18% 13% 20% 16% 20% 33% 50% 20% 33% 7%

TOTAL AWARE




January 7 - January 9, 2007 19% 14% 23% 23% 14% 18% 27% 18% 9% 16% 11% 18% 14% 29% 16% 18% 40% 3% 25% 43% 8% 21% 3%

January 14 - January 16, 2007 35% 25% 41% 45% 21% 39% 50% 29% 13% 31% 19% 28% 34% 58% 23% 50% 66% 6% 27% 61% 8% 20% 1%

January 21 - January 23, 2007 45% 36% 48% 55% 31% 53% 57% 29% 32% 47% 26% 43% 50% 64% 35% 63% 64% 12% 28% 46% 17% 25% 6%





January 7 - January 9, 2007 6% 4% 9% 11% 0% 22% 4% 0% 0% 6% 0% 11% 0% 14% 0% 33% 5% 0% 60% 40% 0% 20% 0%

January 14 - January 16, 2007 12% 8% 19% 19% 5% 31% 10% 7% 0% 10% 5% 14% 6% 24% 4% 40% 12% 0% 63% 74% 16% 16% 0%

January 21 - January 23, 2007 17% 15% 19% 20% 13% 37% 9% 17% 9% 15% 15% 25% 8% 24% 11% 45% 9% 0% 37% 59% 19% 44% 7%

CONFIDENTIAL

History Report




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13-17 18-24 25-34 35-49 25

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13-17 18-24 25

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




January 7 - January 9, 2007 5% 5% 6% 7% 4% 8% 5% 3% 5% 5% 4% 8% 2% 8% 4% 8% 8% 0% 10% 10% 5% 3% 0%

January 14 - January 16, 2007 5% 4% 6% 8% 2% 9% 6% 1% 3% 3% 4% 6% 0% 12% 0% 12% 12% 5% 37% 74% 16% 6% 5%

January 21 - January 23, 2007 9% 8% 8% 12% 5% 17% 8% 6% 4% 10% 6% 14% 8% 13% 4% 20% 8% 20% 17% 47% 20% 12% 7%

Film:

Release Date:

Field Dates:

RACHE IST SEXY (JOHN TUCKER MUST DIE) / Fox

January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RETURN, THE / Tobis

January 18, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 7 - January 9, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 14 - January 16, 2007 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 2% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0%

January 21 - January 23, 2007 2% 2% 3% 2% 3% 4% 1% 1% 4% 2% 1% 5% 0% 2% 4% 3% 2% 22% 33% 33% 33% 44% 22%

TOTAL AWARE


January 7 - January 9, 2007 5% 5% 5% 6% 4% 7% 4% 4% 4% 8% 2% 10% 6% 3% 6% 4% 2% 5% 11% 16% 16% 42% 4%

January 14 - January 16, 2007 9% 10% 9% 11% 7% 8% 14% 6% 8% 9% 10% 6% 12% 13% 4% 10% 16% 6% 14% 19% 8% 50% 3%

January 21 - January 23, 2007 11% 11% 11% 12% 10% 11% 12% 7% 13% 11% 10% 11% 12% 12% 10% 11% 12% 13% 25% 18% 20% 40% 12%



January 7 - January 9, 2007 7% 0% 22% 0% 25% 0% 0% 0% 50% 0% 0% 0% 0% 0% 33% 0% 0% 0% 0% 0% 50% 50% 0%

January 14 - January 16, 2007 7% 5% 6% 0% 14% 0% 0% 17% 13% 0% 10% 0% 0% 0% 25% 0% 0% 0% 0% 0% 0% 100% 0%

January 21 - January 23, 2007 10% 16% 5% 5% 16% 0% 8% 29% 8% 0% 33% 0% 0% 10% 0% 0% 17% 0% 50% 0% 25% 50% 0%

FIRST CHOICE - ALL


January 7 - January 9, 2007 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 14 - January 16, 2007 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 21 - January 23, 2007 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 0% 0% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ROCKY 6 (ROCKY BALBOA) / Fox

February 8, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 7 - January 9, 2007 3% 5% 1% 3% 3% 3% 3% 1% 4% 6% 3% 6% 6% 0% 2% 0% 0% 0% 18% 27% 9% 73% 0%

January 14 - January 16, 2007 5% 6% 4% 3% 7% 3% 3% 6% 8% 3% 9% 2% 4% 3% 5% 4% 2% 0% 15% 35% 15% 60% 0%

January 21 - January 23, 2007 8% 12% 5% 8% 9% 7% 9% 10% 8% 13% 11% 11% 14% 4% 7% 3% 4% 6% 25% 50% 13% 50% 13%

TOTAL AWARE

January 7 - January 9, 2007 44% 54% 38% 37% 55% 30% 43% 61% 48% 42% 65% 28% 56% 31% 44% 32% 30% 0% 19% 25% 8% 42% 3%

January 14 - January 16, 2007 60% 69% 54% 53% 70% 45% 61% 67% 72% 62% 76% 50% 74% 44% 63% 40% 48% 2% 15% 50% 9% 38% 10%

January 21 - January 23, 2007 61% 68% 56% 56% 67% 49% 62% 64% 70% 64% 72% 57% 70% 48% 62% 40% 54% 3% 19% 50% 10% 33% 11%


January 7 - January 9, 2007 20% 24% 16% 21% 21% 23% 19% 18% 25% 31% 20% 43% 25% 6% 23% 6% 7% 0% 21% 26% 5% 55% 5%

January 14 - January 16, 2007 13% 18% 10% 9% 19% 4% 13% 22% 15% 13% 22% 8% 16% 5% 14% 0% 8% 0% 22% 42% 17% 53% 14%

January 21 - January 23, 2007 18% 23% 14% 19% 19% 20% 18% 20% 17% 23% 22% 24% 23% 12% 15% 14% 11% 0% 28% 49% 16% 28% 12%

FIRST CHOICE - ALL

January 7 - January 9, 2007 6% 10% 4% 5% 8% 7% 3% 7% 9% 10% 9% 14% 6% 0% 7% 0% 0% 4% 20% 24% 4% 12% 0%

January 14 - January 16, 2007 5% 7% 4% 3% 8% 2% 4% 5% 10% 4% 9% 4% 4% 2% 6% 0% 4% 5% 19% 43% 10% 15% 14%

January 21 - January 23, 2007 4% 7% 2% 3% 6% 3% 4% 6% 6% 7% 8% 5% 8% 0% 4% 0% 0% 0% 35% 41% 18% 13% 6%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SAW III / KINO

February 1, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

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13-17 18-24 25

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13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 7 - January 9, 2007 4% 4% 4% 5% 3% 2% 8% 4% 1% 3% 4% 0% 6% 7% 1% 4% 10% 0% 20% 7% 53% 27% 7%

January 14 - January 16, 2007 6% 9% 3% 7% 5% 6% 8% 3% 6% 9% 8% 10% 8% 5% 1% 2% 8% 9% 30% 4% 17% 65% 4%

January 21 - January 23, 2007 10% 11% 8% 12% 8% 11% 12% 7% 8% 14% 9% 16% 12% 9% 6% 6% 12% 3% 26% 6% 29% 54% 0%

TOTAL AWARE


January 7 - January 9, 2007 44% 51% 35% 50% 36% 42% 58% 46% 25% 54% 48% 42% 66% 46% 23% 42% 50% 4% 15% 8% 16% 52% 2%

January 14 - January 16, 2007 58% 69% 44% 62% 51% 65% 59% 56% 46% 72% 66% 72% 72% 52% 36% 58% 46% 5% 18% 10% 15% 56% 2%

January 21 - January 23, 2007 54% 63% 41% 61% 45% 49% 70% 49% 40% 70% 57% 57% 80% 52% 32% 40% 60% 4% 18% 11% 26% 45% 4%



January 7 - January 9, 2007 28% 31% 23% 31% 24% 29% 33% 24% 24% 37% 25% 38% 36% 24% 22% 19% 28% 0% 21% 13% 10% 56% 4%

January 14 - January 16, 2007 33% 37% 30% 34% 34% 32% 36% 39% 28% 38% 36% 36% 39% 29% 31% 28% 30% 0% 23% 13% 18% 60% 4%

January 21 - January 23, 2007 37% 40% 33% 39% 35% 29% 44% 43% 26% 39% 41% 33% 43% 39% 25% 21% 47% 0% 18% 6% 25% 57% 1%

FIRST CHOICE - ALL


January 7 - January 9, 2007 13% 16% 10% 14% 12% 16% 12% 12% 11% 16% 15% 20% 12% 12% 8% 12% 12% 0% 18% 6% 10% 14% 6%

January 14 - January 16, 2007 16% 21% 11% 17% 14% 17% 17% 18% 11% 23% 19% 24% 22% 11% 10% 10% 12% 3% 19% 10% 13% 15% 2%

January 21 - January 23, 2007 20% 24% 14% 24% 14% 15% 30% 17% 12% 26% 21% 27% 26% 21% 8% 3% 34% 3% 16% 4% 22% 19% 1%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SCHRÄGER ALS FIKTION (STRANGER THAN FICTION) / SPRI

February 8, 2007




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Under

Plus

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13-17 18-24 25

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13-17 18-24 Film

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Movie

Internet Radio

UNAIDED AWARE

January 7 - January 9, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 14 - January 16, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 21 - January 23, 2007 1% 1% 1% 2% 0% 1% 2% 0% 0% 1% 0% 0% 2% 2% 0% 3% 2% 33% 33% 33% 33% 67% 33%

TOTAL AWARE

January 7 - January 9, 2007 4% 5% 2% 5% 3% 2% 7% 5% 0% 7% 3% 2% 12% 2% 2% 2% 2% 14% 14% 0% 0% 79% 15%

January 14 - January 16, 2007 5% 7% 3% 5% 5% 3% 6% 4% 5% 6% 7% 2% 10% 3% 2% 4% 2% 6% 22% 0% 6% 67% 0%

January 21 - January 23, 2007 6% 5% 6% 5% 6% 3% 7% 8% 4% 3% 6% 3% 4% 7% 6% 3% 10% 14% 19% 14% 24% 52% 20%



January 14 - January 16, 2007 51% 23% 80% 44% 33% 67% 33% 50% 20% 17% 29% 0% 20% 100% 50% 100% 100% 0% 57% 0% 14% 29% 0%

January 21 - January 23, 2007 34% 38% 50% 11% 73% 0% 14% 75% 67% 0% 60% 0% 0% 17% 83% 0% 20% 0% 22% 0% 33% 56% 0%

FIRST CHOICE - ALL

January 7 - January 9, 2007 2% 3% 2% 3% 1% 3% 3% 2% 0% 4% 1% 2% 6% 2% 1% 4% 0% 25% 0% 0% 0% 10% 13%

January 14 - January 16, 2007 2% 2% 3% 2% 3% 3% 1% 3% 2% 1% 2% 2% 0% 3% 3% 4% 2% 0% 22% 0% 0% 3% 0%

January 21 - January 23, 2007 3% 3% 3% 4% 2% 10% 0% 1% 2% 5% 1% 11% 0% 4% 2% 9% 0% 40% 10% 10% 10% 10% 10%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE





January 7 - January 9, 2007 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0% 2% 2% 0% 50% 0% 50% 50% 0%

January 14 - January 16, 2007 2% 2% 2% 2% 2% 1% 3% 2% 1% 2% 2% 0% 4% 2% 1% 2% 2% 0% 14% 43% 0% 14% 0%

January 21 - January 23, 2007 8% 7% 9% 9% 7% 13% 7% 7% 6% 10% 4% 8% 12% 8% 9% 17% 2% 17% 31% 41% 14% 17% 28%

TOTAL AWARE





January 7 - January 9, 2007 16% 9% 21% 19% 12% 13% 24% 14% 9% 12% 6% 6% 18% 25% 17% 20% 30% 5% 28% 17% 20% 25% 5%

January 14 - January 16, 2007 25% 23% 25% 28% 20% 25% 31% 27% 12% 26% 19% 24% 28% 30% 20% 26% 34% 5% 33% 38% 9% 18% 7%

January 21 - January 23, 2007 36% 32% 36% 41% 27% 38% 44% 28% 26% 39% 25% 32% 44% 44% 29% 43% 44% 7% 22% 42% 12% 23% 11%






January 7 - January 9, 2007 9% 11% 7% 5% 13% 8% 4% 0% 33% 17% 0% 33% 11% 0% 18% 0% 0% 0% 40% 40% 0% 20% 0%

January 14 - January 16, 2007 8% 11% 6% 7% 10% 4% 10% 7% 17% 8% 16% 0% 14% 7% 5% 8% 6% 0% 50% 0% 13% 38% 0%

January 21 - January 23, 2007 14% 10% 17% 14% 13% 30% 5% 21% 4% 12% 8% 25% 5% 16% 17% 33% 5% 0% 29% 59% 18% 29% 24%

CONFIDENTIAL

History Report




Under

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25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

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13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL





January 7 - January 9, 2007 1% 1% 1% 1% 2% 1% 0% 2% 1% 1% 1% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 8% 0%

January 14 - January 16, 2007 2% 3% 1% 2% 2% 0% 3% 2% 2% 3% 2% 0% 6% 0% 2% 0% 0% 0% 29% 14% 29% 8% 0%

January 21 - January 23, 2007 2% 0% 3% 2% 2% 4% 0% 2% 1% 0% 0% 0% 0% 4% 3% 9% 0% 0% 50% 33% 17% 8% 50%

Film:

Release Date:

Field Dates:


January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

STREBEN NACH GLÜCK, DAS (PURSUIT OF HAPPYNESS, THE) / SPRI

January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE





January 7 - January 9, 2007 5% 4% 6% 7% 3% 5% 8% 3% 3% 5% 3% 4% 6% 8% 3% 6% 10% 0% 42% 47% 11% 26% 0%

January 14 - January 16, 2007 10% 8% 10% 13% 5% 12% 13% 5% 5% 7% 8% 4% 10% 18% 2% 20% 16% 0% 51% 49% 14% 17% 3%

January 21 - January 23, 2007 28% 25% 28% 32% 22% 21% 40% 23% 20% 26% 24% 16% 34% 38% 19% 26% 46% 16% 47% 58% 24% 31% 12%

TOTAL AWARE





January 7 - January 9, 2007 35% 29% 40% 36% 33% 23% 49% 40% 25% 27% 31% 16% 38% 45% 34% 30% 60% 2% 47% 36% 7% 20% 2%

January 14 - January 16, 2007 50% 41% 56% 55% 42% 46% 64% 47% 37% 43% 38% 32% 54% 67% 46% 60% 74% 2% 43% 58% 15% 21% 6%

January 21 - January 23, 2007 62% 53% 67% 67% 54% 61% 71% 56% 52% 60% 47% 51% 66% 74% 61% 71% 76% 9% 46% 56% 18% 25% 13%






January 7 - January 9, 2007 27% 14% 38% 33% 22% 22% 39% 23% 20% 22% 6% 0% 32% 40% 35% 33% 43% 0% 68% 39% 3% 13% 3%

January 14 - January 16, 2007 31% 23% 39% 33% 32% 39% 28% 38% 24% 16% 32% 19% 15% 43% 33% 50% 38% 0% 48% 70% 16% 19% 6%

January 21 - January 23, 2007 25% 22% 28% 27% 24% 34% 23% 27% 21% 21% 23% 32% 15% 32% 25% 36% 29% 0% 56% 58% 26% 23% 14%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

Under

Plus

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13-17 18-24 Film

Seen

Have

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL





January 7 - January 9, 2007 9% 2% 14% 10% 7% 6% 14% 7% 6% 3% 1% 2% 4% 17% 12% 10% 24% 0% 53% 44% 6% 3% 0%

January 14 - January 16, 2007 11% 6% 17% 13% 9% 12% 14% 10% 8% 7% 4% 6% 8% 19% 14% 18% 20% 0% 51% 63% 14% 3% 7%

January 21 - January 23, 2007 11% 11% 11% 12% 10% 11% 13% 11% 9% 14% 9% 11% 16% 11% 11% 11% 10% 0% 59% 44% 20% 6% 15%

Film:

Release Date:

Field Dates:

STREBEN NACH GLÜCK, DAS (PURSUIT OF HAPPYNESS, THE) / SPRI

January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TAGEBUCH EINES SKANDALS (NOTES ON A SCANDAL) / Fox

February 22, 2007




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 21 - January 23, 2007 1% 1% 1% 2% 0% 4% 0% 0% 0% 2% 0% 5% 0% 1% 0% 3% 0% 67% 67% 67% 67% 67% 67%

TOTAL AWARE

January 21 - January 23, 2007 5% 5% 4% 7% 3% 8% 6% 5% 0% 7% 3% 11% 4% 7% 2% 6% 8% 24% 35% 29% 29% 53% 20%



FIRST CHOICE - ALL

January 21 - January 23, 2007 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 0% 0% 2% 0% 2% 0% 0% 0% 0% 0% 0% 17% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TEXAS CHAINSAW MASSACRE: THE BEGINNING / WB

January 18, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE









January 7 - January 9, 2007 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% 0% 0%

January 14 - January 16, 2007 2% 4% 1% 3% 1% 3% 3% 1% 1% 5% 2% 4% 6% 1% 0% 2% 0% 13% 25% 0% 13% 88% 0%

January 21 - January 23, 2007 3% 4% 2% 3% 3% 1% 5% 2% 3% 3% 4% 0% 6% 4% 1% 3% 4% 18% 18% 0% 9% 45% 0%

TOTAL AWARE









January 7 - January 9, 2007 23% 28% 18% 25% 21% 16% 33% 32% 9% 28% 27% 12% 44% 21% 14% 20% 22% 6% 10% 7% 8% 52% 2%

January 14 - January 16, 2007 29% 36% 23% 30% 29% 30% 29% 35% 23% 31% 40% 34% 28% 28% 18% 26% 30% 9% 13% 9% 12% 58% 1%

January 21 - January 23, 2007 35% 43% 25% 38% 32% 32% 42% 37% 26% 45% 42% 41% 48% 31% 21% 23% 36% 6% 16% 13% 13% 50% 7%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio










January 7 - January 9, 2007 14% 9% 17% 16% 7% 13% 18% 6% 11% 18% 0% 0% 23% 14% 21% 20% 9% 0% 18% 18% 9% 45% 9%

January 14 - January 16, 2007 15% 21% 11% 12% 22% 17% 7% 23% 22% 16% 25% 18% 14% 7% 17% 15% 0% 0% 10% 5% 30% 80% 0%

January 21 - January 23, 2007 22% 20% 21% 29% 11% 39% 24% 11% 12% 26% 15% 13% 33% 35% 5% 88% 11% 0% 27% 31% 23% 54% 15%

FIRST CHOICE - ALL









January 7 - January 9, 2007 2% 0% 3% 3% 1% 3% 2% 1% 0% 0% 0% 0% 0% 5% 1% 6% 4% 0% 0% 17% 0% 0% 0%

January 14 - January 16, 2007 4% 4% 4% 4% 5% 5% 2% 7% 2% 3% 5% 4% 2% 4% 4% 6% 2% 13% 13% 6% 13% 11% 0%

January 21 - January 23, 2007 4% 4% 3% 5% 3% 4% 5% 4% 1% 5% 3% 0% 8% 5% 2% 9% 2% 8% 15% 15% 0% 23% 0%

Film:

Release Date:

Field Dates:

TEXAS CHAINSAW MASSACRE: THE BEGINNING / WB

January 18, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

WILDEN KERLE 4, DIE / BVI

February 1, 2007




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 7 - January 9, 2007 2% 1% 3% 3% 1% 4% 1% 2% 0% 0% 1% 0% 0% 5% 1% 8% 2% 14% 29% 57% 14% 14% 0%

January 14 - January 16, 2007 3% 1% 4% 4% 1% 5% 2% 0% 2% 2% 0% 4% 0% 5% 2% 6% 4% 0% 33% 33% 44% 22% 0%

January 21 - January 23, 2007 4% 3% 4% 5% 3% 8% 2% 3% 2% 5% 1% 8% 2% 5% 4% 9% 2% 23% 15% 46% 23% 31% 15%

TOTAL AWARE


January 7 - January 9, 2007 30% 20% 39% 35% 24% 38% 31% 28% 20% 23% 16% 22% 24% 46% 32% 54% 38% 3% 18% 28% 16% 26% 3%

January 14 - January 16, 2007 38% 33% 44% 39% 38% 46% 32% 39% 36% 32% 33% 42% 22% 46% 42% 50% 42% 3% 25% 29% 19% 20% 3%

January 21 - January 23, 2007 40% 37% 42% 40% 40% 50% 32% 38% 41% 37% 37% 46% 30% 42% 42% 54% 34% 5% 23% 44% 19% 22% 10%



January 7 - January 9, 2007 5% 0% 9% 9% 2% 13% 3% 0% 5% 0% 0% 0% 0% 13% 3% 19% 5% 0% 29% 29% 14% 29% 0%

January 14 - January 16, 2007 5% 3% 8% 5% 7% 9% 0% 3% 11% 3% 3% 5% 0% 7% 10% 12% 0% 0% 33% 56% 33% 44% 11%

January 21 - January 23, 2007 10% 6% 13% 12% 8% 17% 6% 11% 5% 9% 3% 12% 7% 14% 12% 21% 6% 0% 29% 43% 43% 57% 14%

FIRST CHOICE - ALL


January 7 - January 9, 2007 2% 1% 3% 2% 1% 4% 0% 0% 2% 0% 1% 0% 0% 4% 1% 8% 0% 0% 33% 0% 17% 10% 0%

January 14 - January 16, 2007 2% 1% 3% 4% 0% 5% 2% 0% 0% 2% 0% 2% 2% 5% 0% 8% 2% 0% 29% 14% 29% 9% 14%

January 21 - January 23, 2007 2% 1% 3% 3% 1% 7% 0% 1% 1% 2% 0% 5% 0% 4% 2% 9% 0% 14% 0% 40% 60% 23% 20%

Summary Report Film Tracking Study Germany N T E R N A T I O N... · hollywood, die - verschwÖrung...

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