Summary Report Film Tracking Study Germany N T E R N A T I O N … · Summary Report March 30, 2009...

CONFIDENTIAL

Summary Report

March 30, 2009 10:32:29 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Germany -

NORMS: APPLIES TO OVERALL MEASURES FOR OPENING WEEKEND ONLY

Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2%

Film Tracking Study GermanyTracking Summary Field Dates: March 27 - March 29, 2009WEIGHTED Int'l Territory: Germany

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

FAST & FURIOUS. NEUES MODELL. ORI... UNI 6% 48% 23% 50% 20% 15% 36% 30% 8% 26% 17%

JOHN RABE Other 1% 12% 16% 44% 20% 5% 14% 41% 2% 5% 3%

MONSTERS VS. ALIENS PAR 10% 48% 20% 49% 17% 13% 34% 25% 4% 20% 7%

RACHELS HOCHZEIT (RACHEL GETTIN... SPRI 0% 13% 22% 42% 19% 6% 17% 32% 2% 10% 5%

OPENING NEXT WEEK

JAGD ZUM MAGISCHEN BERG, DIE (RA... Disney 0% 9% 5% 19% 27% 3% 15% 32% 0% 6% -

KNOWING Conc 1% 16% 32% 67% 3% 11% 31% 20% 4% 15% -

OPENING IN TWO WEEKS

CRANK: HIGH VOLTAGE UNISM 3% 33% 40% 64% 15% 17% 34% 27% 8% 24% -

FORBIDDEN KINGDOM Other 0% 8% 7% 35% 15% 4% 16% 32% 1% 3% -

RADIO ROCK REVOLUTION (THE BOAT... UNI 0% 10% 9% 33% 27% 4% 16% 34% 2% 5% -

OPENING IN THREE WEEKS

CADILLAC RECORDS SPRI 0% 2% 3% 11% 6% 4% 13% 38% 1% 3% -

MORGEN, IHR LUSCHEN! UNI 0% 7% 8% 15% 27% 3% 12% 45% 1% 6% -

TRAUZEUGE GESUCHT (I LOVE YOU, M... PAR 0% 4% 46% 62% 0% 5% 13% 36% 2% 5% -

UNBEUGSAM (DEFIANCE) Const 0% 8% 17% 41% 11% 6% 19% 29% 1% 5% -

OPENING IN FOUR OR MORE WEEKS

BEVERLY HILLS CHIHUAHUA Disney 0% 10% 3% 10% 37% 2% 13% 40% 0% 4% -

DUPLICITY UNI 1% 8% 22% 55% 6% 6% 23% 25% 2% 8% -

ILLUMINATI (ANGELS AND DEMONS) SPRI 2% 43% 50% 74% 7% 29% 50% 16% 0% 0% -

PHANTOMSCHMERZ (PHANTOM PAIN) WB 0% 5% 9% 65% 13% 6% 18% 36% 1% 7% -

X-MEN ORIGINS: WOLVERINE Fox 1% 38% 43% 74% 6% 22% 46% 20% 12% 35% -

PREVIOUSLY RELEASED

KAUFHAUS COP, DER (PAUL BLART: MA... SPRI 29% 62% 29% 52% 11% 21% 41% 18% 14% 35% 21%

MÄNNERSACHE (MAN'S BUSINESS) Const 21% 57% 17% 41% 17% 13% 31% 26% 10% 26% 15%

CONFIDENTIAL

Summary Report



Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2%

PREVIOUSLY RELEASED (continued) STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

PRINZESSIN LILLIFEE UNISM 7% 36% 3% 9% 63% 3% 9% 57% 1% 6% 2%

SLUMDOG MILLIONAIRE Proki 25% 66% 22% 44% 10% 17% 36% 16% 18% 31% 25%

SPRITZTOUR (SEX DRIVE) Conc 1% 9% 1% 9% 34% 2% 12% 38% 0% 2% 1%

VORSTADTKROKODILE, DIE Const 6% 33% 7% 16% 40% 4% 12% 44% 1% 6% 4%

CONFIDENTIAL

Summary Report


Film Tracking Study GermanyTracking Summary Field Dates: March 27 - March 29, 2009WEIGHTED Int'l Territory: Germany

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

FAST & FURIOUS. NEUES MODELL. ORIGINALTEILE. ... UNI 6% 1 48% 5 23% -5 50% -3 20% 3 15% -2 36% 1 30% 2 8% -4 26% -4 17% 17

JOHN RABE Other 1% 0 12% 2 16% 3 44% 19 20% 7 5% 1 14% 4 41% 4 2% -1 5% -1 3% 3

MONSTERS VS. ALIENS PAR 10% 5 48% 10 20% -3 49% 1 17% 3 13% 1 34% 8 25% -5 4% 0 20% 4 7% 7

RACHELS HOCHZEIT (RACHEL GETTING MARRIED) SPRI 0% -1 13% -2 22% 15 42% 11 19% 5 6% 3 17% 2 32% 3 2% 1 10% 4 5% 5

OPENING NEXT WEEK

JAGD ZUM MAGISCHEN BERG, DIE (RACE TO WITCH... Disney 0% 0 9% 0 5% -17 19% -13 27% 5 3% -2 15% 2 32% 2 0% -2 6% 0 N/A N/A

KNOWING Conc 1% 0 16% 4 32% -2 67% 2 3% -2 11% 2 31% 7 20% -2 4% 1 15% 5 N/A N/A

OPENING IN TWO WEEKS

CRANK: HIGH VOLTAGE UNISM 3% 1 33% 1 40% 12 64% 10 15% 7 17% 5 34% 5 27% 1 8% 2 24% 3 N/A N/A

FORBIDDEN KINGDOM Other 0% 0 8% -1 7% -17 35% -4 15% -4 4% -2 16% -2 32% 2 1% -3 3% -5 N/A N/A

RADIO ROCK REVOLUTION (THE BOAT THAT ROCKED) UNI 0% 0 10% 4 9% -21 33% -20 27% 10 4% 0 16% 4 34% -1 2% 0 5% 0 N/A N/A

OPENING IN THREE WEEKS

CADILLAC RECORDS SPRI 0% 0 2% -1 3% -17 11% -49 6% -2 4% 2 13% 3 38% 3 1% 1 3% 1 N/A N/A

MORGEN, IHR LUSCHEN! UNI 0% N/A 7% N/A 8% N/A 15% N/A 27% N/A 3% N/A 12% N/A 45% N/A 1% N/A 6% N/A N/A N/A

TRAUZEUGE GESUCHT (I LOVE YOU, MAN) PAR 0% 0 4% -2 46% 31 62% 24 0% -11 5% 1 13% 2 36% 0 2% 1 5% 1 N/A N/A

UNBEUGSAM (DEFIANCE) Const 0% 0 8% -2 17% 6 41% 13 11% 4 6% 1 19% 1 29% 5 1% 0 5% -1 N/A N/A

OPENING IN FOUR OR MORE WEEKS

BEVERLY HILLS CHIHUAHUA Disney 0% N/A 10% N/A 3% N/A 10% N/A 37% N/A 2% N/A 13% N/A 40% N/A 0% N/A 4% N/A N/A N/A

DUPLICITY UNI 1% N/A 8% N/A 22% N/A 55% N/A 6% N/A 6% N/A 23% N/A 25% N/A 2% N/A 8% N/A N/A N/A

ILLUMINATI (ANGELS AND DEMONS) SPRI 2% N/A 43% N/A 50% N/A 74% N/A 7% N/A 29% N/A 50% N/A 16% N/A 0% N/A 0% N/A N/A N/A

PHANTOMSCHMERZ (PHANTOM PAIN) WB 0% N/A 5% N/A 9% N/A 65% N/A 13% N/A 6% N/A 18% N/A 36% N/A 1% N/A 7% N/A N/A N/A

X-MEN ORIGINS: WOLVERINE Fox 1% N/A 38% N/A 43% N/A 74% N/A 6% N/A 22% N/A 46% N/A 20% N/A 12% N/A 35% N/A N/A N/A

PREVIOUSLY RELEASED

KAUFHAUS COP, DER (PAUL BLART: MALL COP)(PAU... SPRI 29% 23 62% 20 29% 8 52% -1 11% -3 21% 7 41% 7 18% -5 14% 7 35% 13 21% 8

MÄNNERSACHE (MAN'S BUSINESS) Const 21% -5 57% -1 17% -5 41% -1 17% 0 13% -2 31% -2 26% 1 10% 1 26% -1 15% -3

PRINZESSIN LILLIFEE UNISM 7% 3 36% -3 3% -1 9% -1 63% 8 3% 0 9% -1 57% 1 1% 0 6% 2 2% 0

SLUMDOG MILLIONAIRE Proki 25% 1 66% 3 22% -4 44% -3 10% 4 17% -2 36% 0 16% 1 18% 3 31% 0 25% 0

SPRITZTOUR (SEX DRIVE) Conc 1% 0 9% -1 1% -1 9% -11 34% 14 2% 0 12% 2 38% 5 0% -1 2% 0 1% -1

VORSTADTKROKODILE, DIE Const 6% 4 33% 9 7% 1 16% 0 40% 3 4% -1 12% 2 44% 1 1% -1 6% 1 4% 2

CONFIDENTIAL

Summary Chart


Film Tracking Study GermanyKey Tracking Measures Chart Field Dates: March 27 - March 29, 2009Among Opening Films Int'l Territory: Germany

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

FAST & FURIOUS. NEUES M... UNI

6%48%

23%8%

JOHN RABE Other

1%12%

16%2%

MONSTERS VS. ALIENS PAR

10%48%

20%4%

RACHELS HOCHZEIT (RAC... SPRI

0%13%

22%2%

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Summary Chart



ONE WEEK OUT

JAGD ZUM MAGISCHEN BER... Disney

0%9%

5%0%

KNOWING Conc

1%16%

32%4%

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Summary Chart



TWO WEEKS OUT

CRANK: HIGH VOLTAGE UNISM

3%33%

40%8%

FORBIDDEN KINGDOM Other

0%8%

7%1%

RADIO ROCK REVOLUTION... UNI

0%10%

9%2%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

CADILLAC RECORDS SPRI

0%2%3%

1%

MORGEN, IHR LUSCHEN! UNI

0%7%8%

1%

TRAUZEUGE GESUCHT (I ... PAR

0%4%

46%2%

UNBEUGSAM (DEFIANCE) Const

0%8%

17%1%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

BEVERLY HILLS CHIHUAHUA Disney

0%10%

3%0%

DUPLICITY UNI

1%8%

22%2%

ILLUMINATI (ANGELS AND... SPRI

2%43%

50%0%

PHANTOMSCHMERZ (PHAN... WB

0%5%

9%1%

X-MEN ORIGINS: WOLVER... Fox

1%38%

43%12%

CONFIDENTIAL

First Choice Report


Film Tracking Study GermanyFirst Choice Summary Field Dates: March 27 - March 29, 2009Among All Int'l Territory: Germany

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 255 145

SLUMDOG MILLIONAIRE Proki 18% 16% 20% 19% 17% 14% 23% 18% 15% 16% 15% 21% 18% 15% 21%

KAUFHAUS COP, DER (PAUL BLART: MAL... SPRI 14% 15% 13% 16% 13% 20% 11% 13% 12% 19% 11% 12% 14% 16% 11%

X-MEN ORIGINS: WOLVERINE Fox 12% 13% 11% 12% 12% 11% 13% 12% 11% 13% 13% 11% 10% 13% 10%

MÄNNERSACHE (MAN'S BUSINESS) Const 10% 8% 14% 10% 12% 10% 9% 10% 13% 10% 5% 9% 18% 11% 9%

FAST & FURIOUS. NEUES MODELL. ORIGI... UNI 8% 9% 8% 9% 8% 7% 10% 12% 4% 9% 9% 8% 7% 9% 8%

CRANK: HIGH VOLTAGE UNISM 8% 12% 5% 8% 9% 9% 7% 9% 8% 12% 12% 4% 5% 7% 10%

KNOWING Conc 4% 4% 5% 3% 6% 3% 2% 5% 7% 1% 6% 4% 6% 4% 5%

MONSTERS VS. ALIENS PAR 4% 5% 4% 4% 5% 3% 5% 2% 7% 4% 6% 4% 3% 4% 6%

RACHELS HOCHZEIT (RACHEL GETTING ... SPRI 2% 1% 3% 2% 2% 0% 4% 2% 2% 0% 2% 4% 2% 2% 2%

DUPLICITY UNI 2% 3% 1% 2% 2% 1% 3% 0% 3% 2% 3% 2% 0% 2% 2%

RADIO ROCK REVOLUTION (THE BOAT T... UNI 2% 1% 3% 3% 1% 4% 1% 0% 2% 1% 1% 4% 1% 2% 2%

TRAUZEUGE GESUCHT (I LOVE YOU, MAN) PAR 2% 1% 2% 2% 1% 4% 0% 2% 0% 2% 0% 2% 2% 1% 2%

JOHN RABE Other 2% 1% 2% 2% 2% 1% 2% 1% 2% 1% 1% 2% 2% 2% 1%

FORBIDDEN KINGDOM Other 1% 1% 1% 1% 2% 1% 0% 2% 1% 0% 2% 1% 1% 1% 1%

UNBEUGSAM (DEFIANCE) Const 1% 2% 0% 1% 1% 1% 1% 2% 0% 2% 2% 0% 0% 1% 1%

CADILLAC RECORDS SPRI 1% 1% 1% 1% 1% 0% 2% 1% 0% 0% 1% 2% 0% 0% 1%

PRINZESSIN LILLIFEE UNISM 1% 1% 2% 1% 2% 1% 1% 3% 1% 1% 1% 1% 3% 2% 1%

VORSTADTKROKODILE, DIE Const 1% 2% 1% 1% 2% 1% 1% 0% 4% 0% 4% 2% 0% 1% 2%

PHANTOMSCHMERZ (PHANTOM PAIN) WB 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 0% 1% 2% 2% 0%

MORGEN, IHR LUSCHEN! UNI 1% 3% 0% 2% 1% 3% 1% 0% 1% 4% 1% 0% 0% 1% 1%

BEVERLY HILLS CHIHUAHUA Disney 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0%

SPRITZTOUR (SEX DRIVE) Conc 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

JAGD ZUM MAGISCHEN BERG, DIE (RAC... Disney 0% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 1% 1% 0%

ILLUMINATI (ANGELS AND DEMONS) SPRI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: March 27 - March 29, 2009Open/Released Int'l Territory: Germany



BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 255 145








JOHN RABE Other 3% 3% 3% 3% 4% 2% 3% 3% 4% 2% 4% 3% 3% 3% 3%




First Choice Summary Field Dates: March 27 - March 29, 2009Among O/R Definitely Int'l Territory: GermanyAmong those going to the movies this weekend



BASE:TOTAL 58 31* 27* 35* 23* 23* 12* 17* 6* 18* 13* 17* 10* 46* 12*








CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: March 27 - March 29, 2009O/R Def. (cont) Int'l Territory: Germany



BASE:TOTAL 58 31* 27* 35* 23* 23* 12* 17* 6* 18* 13* 17* 10* 46* 12*


JOHN RABE Other 2% 3% 0% 0% 4% 0% 0% 6% 0% 0% 8% 0% 0% 0% 8%



First Choice Summary Field Dates: March 27 - March 29, 2009Among O/R Def/Prob Int'l Territory: GermanyAmong those going to the movies this weekend



BASE:TOTAL 154 87 67 83 71 51 32* 38* 33* 47* 40* 36* 31* 111 43*









JOHN RABE Other 3% 5% 1% 2% 4% 2% 3% 3% 6% 2% 8% 3% 0% 0% 8%



CONFIDENTIAL

First Choice Report


How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


400 200 200 200 200 100 100 100 100 100 100 100 100 255 145

Definitely 14% 16% 14% 18% 12% 23% 12% 17% 6% 18% 13% 17% 10% 18% 8%

Probably 24% 28% 20% 24% 24% 28% 20% 21% 27% 29% 27% 19% 21% 25% 21%

Not Sure 22% 23% 20% 22% 22% 17% 26% 20% 23% 23% 23% 20% 20% 19% 26%

Probably not 21% 15% 27% 22% 21% 20% 23% 20% 21% 15% 15% 28% 26% 21% 21%

Defintiely not 19% 19% 20% 16% 23% 12% 19% 22% 23% 15% 22% 16% 23% 16% 23%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BEVERLY HILLS CHIHUAHUA / Disney

April 30, 2009

March 27 - March 29, 2009

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

400 0% 10% 3% 10% 37% 2% 13% 40% 0% 4% - 1% 29% 8% 13% 44% 8%

PERSONS

13-17 100 0% 10% 0% 10% 40% 1% 20% 35% 1% 6% - 0% 30% 10% 10% 40% 20%

18-24 100 0% 12% 0% 0% 42% 0% 9% 50% 0% 1% - 1% 17% 8% 25% 42% 0%

25-34 100 0% 9% 11% 11% 44% 4% 9% 42% 0% 3% - 1% 44% 11% 0% 56% 0%

35-49 100 0% 7% 0% 29% 14% 4% 13% 32% 0% 6% - 1% 29% 0% 14% 29% 14%

Under 25 200 0% 11% 0% 5% 41% 1% 14% 43% 1% 4% - 1% 23% 9% 18% 41% 9%

25 Plus 200 0% 8% 6% 19% 31% 4% 11% 37% 0% 5% - 1% 38% 6% 6% 44% 6%

MALES

Males 200 0% 8% 6% 13% 38% 2% 12% 39% 0% 4% - 1% 25% 6% 6% 63% 13%

13-17 50 0% 10% 0% 20% 40% 0% 24% 26% 0% 6% - 0% 20% 0% 0% 60% 40%

18-24 50 0% 10% 0% 0% 40% 0% 8% 46% 0% 2% - 0% 0% 0% 20% 80% 0%

Under 25 100 0% 10% 0% 10% 40% 0% 16% 36% 0% 4% - 0% 10% 0% 10% 70% 20%

25 Plus 100 0% 6% 17% 17% 33% 3% 8% 41% 0% 3% - 1% 50% 17% 0% 50% 0%

FEMALES

Females 200 0% 11% 0% 9% 36% 3% 14% 41% 1% 5% - 1% 32% 9% 18% 27% 5%

13-17 50 0% 10% 0% 0% 40% 2% 16% 44% 2% 6% - 0% 40% 20% 20% 20% 0%

18-24 50 0% 14% 0% 0% 43% 0% 10% 54% 0% 0% - 2% 29% 14% 29% 14% 0%

Under 25 100 0% 12% 0% 0% 42% 1% 13% 49% 1% 3% - 1% 33% 17% 25% 17% 0%

25 Plus 100 0% 10% 0% 20% 30% 5% 14% 33% 0% 6% - 1% 30% 0% 10% 40% 10%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CADILLAC RECORDS / SPRI

April 23, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 2% 3% 11% 6% 4% 13% 38% 1% 3% - 0% 3% 3% 3% 50% 3%

PERSONS

13-17 100 0% 1% 0% 0% 0% 4% 16% 30% 0% 1% - 0% 0% 0% 0% 0% 0%

18-24 100 0% 1% 0% 0% 0% 4% 12% 43% 2% 3% - 0% 0% 0% 0% 100% 0%

25-34 100 0% 6% 17% 50% 33% 6% 14% 39% 1% 6% - 0% 17% 17% 17% 100% 17%

35-49 100 0% 1% 0% 100% 0% 3% 8% 43% 0% 1% - 0% 0% 0% 0% 100% 0%

Under 25 200 0% 1% 0% 0% 0% 4% 14% 37% 1% 2% - 0% 0% 0% 0% 50% 0%

25 Plus 200 0% 4% 14% 57% 29% 5% 11% 41% 1% 4% - 0% 14% 14% 14% 100% 14%

MALES

Males 200 0% 4% 13% 50% 25% 5% 12% 36% 1% 3% - 0% 13% 13% 13% 100% 13%

13-17 50 0% 0% N/A N/A N/A 8% 18% 20% 0% 0% - 0% N/A N/A N/A N/A N/A

18-24 50 0% 2% 0% 0% 0% 4% 10% 44% 0% 0% - 0% 0% 0% 0% 100% 0%

Under 25 100 0% 1% 0% 0% 0% 6% 14% 32% 0% 0% - 0% 0% 0% 0% 100% 0%

25 Plus 100 0% 7% 14% 57% 29% 3% 10% 40% 1% 5% - 0% 14% 14% 14% 100% 14%

FEMALES

Females 200 0% 1% 0% 0% 0% 4% 13% 42% 1% 3% - 0% 0% 0% 0% 0% 0%

13-17 50 0% 2% 0% 0% 0% 0% 14% 40% 0% 2% - 0% 0% 0% 0% 0% 0%


Under 25 100 0% 1% 0% 0% 0% 2% 14% 41% 2% 4% - 0% 0% 0% 0% 0% 0%

25 Plus 100 0% 0% N/A N/A N/A 6% 12% 42% 0% 2% - 0% N/A N/A N/A N/A N/A


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CRANK: HIGH VOLTAGE / UNISM

April 16, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 3% 33% 40% 64% 15% 17% 34% 27% 8% 24% - 1% 26% 20% 11% 49% 3%

PERSONS

13-17 100 4% 22% 50% 73% 9% 16% 34% 26% 9% 24% - 1% 27% 32% 14% 59% 9%

18-24 100 2% 38% 47% 68% 16% 21% 39% 27% 7% 29% - 0% 26% 18% 16% 53% 3%

25-34 100 6% 46% 37% 65% 7% 19% 38% 27% 9% 24% - 2% 24% 22% 7% 50% 2%

35-49 100 1% 30% 27% 57% 17% 10% 22% 27% 8% 18% - 0% 27% 3% 7% 63% 0%

Under 25 200 3% 30% 48% 70% 13% 19% 37% 27% 8% 27% - 1% 27% 23% 15% 55% 5%

25 Plus 200 4% 38% 33% 62% 11% 14% 30% 27% 9% 21% - 1% 25% 14% 7% 55% 1%

MALES

Males 200 4% 46% 44% 70% 7% 23% 44% 17% 12% 33% - 1% 25% 18% 11% 67% 4%

13-17 50 6% 32% 56% 75% 6% 20% 44% 14% 10% 32% - 0% 25% 38% 19% 75% 13%

18-24 50 0% 46% 57% 74% 9% 30% 46% 14% 14% 36% - 0% 30% 13% 17% 61% 4%

Under 25 100 3% 39% 56% 74% 8% 25% 45% 14% 12% 34% - 0% 28% 23% 18% 67% 8%

25 Plus 100 5% 52% 35% 67% 6% 20% 43% 20% 12% 32% - 1% 23% 13% 6% 67% 2%

FEMALES

Females 200 3% 23% 31% 56% 22% 11% 23% 37% 5% 14% - 1% 27% 20% 9% 31% 0%

13-17 50 2% 12% 33% 67% 17% 12% 24% 38% 8% 16% - 2% 33% 17% 0% 17% 0%

18-24 50 4% 30% 33% 60% 27% 12% 32% 40% 0% 22% - 0% 20% 27% 13% 40% 0%

Under 25 100 3% 21% 33% 62% 24% 12% 28% 39% 4% 19% - 1% 24% 24% 10% 33% 0%

25 Plus 100 2% 24% 29% 50% 21% 9% 17% 34% 5% 10% - 1% 29% 17% 8% 29% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DUPLICITY / UNI

April 30, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 8% 22% 55% 6% 6% 23% 25% 2% 8% - 1% 9% 10% 20% 53% 2%

PERSONS

13-17 100 1% 3% 33% 33% 0% 5% 21% 24% 1% 4% - 1% 0% 33% 0% 33% 0%

18-24 100 0% 9% 22% 67% 0% 5% 22% 30% 3% 9% - 2% 0% 11% 22% 56% 0%

25-34 100 1% 12% 0% 50% 8% 7% 27% 20% 0% 10% - 1% 17% 8% 25% 67% 0%

35-49 100 0% 9% 33% 67% 11% 7% 21% 24% 3% 8% - 0% 22% 11% 11% 56% 22%

Under 25 200 1% 6% 25% 58% 0% 5% 22% 27% 2% 7% - 2% 0% 17% 17% 50% 0%

25 Plus 200 1% 11% 14% 57% 10% 7% 24% 22% 2% 9% - 1% 19% 10% 19% 62% 10%

MALES

Males 200 1% 11% 24% 67% 5% 7% 24% 24% 3% 9% - 2% 14% 10% 19% 71% 10%


18-24 50 0% 8% 50% 75% 0% 6% 24% 34% 2% 6% - 2% 0% 0% 25% 75% 0%

Under 25 100 0% 4% 50% 75% 0% 5% 20% 28% 2% 5% - 2% 0% 0% 25% 75% 0%

25 Plus 100 1% 17% 18% 65% 6% 8% 28% 20% 3% 13% - 1% 18% 12% 18% 71% 12%

FEMALES

Females 200 1% 6% 8% 42% 8% 6% 22% 25% 1% 7% - 1% 8% 17% 17% 33% 0%

13-17 50 2% 6% 33% 33% 0% 6% 26% 26% 0% 4% - 0% 0% 33% 0% 33% 0%

18-24 50 0% 10% 0% 60% 0% 4% 20% 26% 4% 12% - 2% 0% 20% 20% 40% 0%

Under 25 100 1% 8% 13% 50% 0% 5% 23% 26% 2% 8% - 1% 0% 25% 13% 38% 0%

25 Plus 100 0% 4% 0% 25% 25% 6% 20% 24% 0% 5% - 0% 25% 0% 25% 25% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FAST & FURIOUS. NEUES MODELL. ORI... / UNI

April 2, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 6% 48% 23% 50% 20% 15% 36% 30% 8% 26% 17% 1% 29% 44% 7% 38% 4%

PERSONS

13-17 100 6% 37% 19% 51% 16% 11% 36% 24% 7% 26% 15% 2% 27% 30% 3% 54% 5%

18-24 100 8% 57% 28% 51% 21% 21% 39% 31% 10% 29% 21% 0% 30% 49% 11% 37% 5%

25-34 100 5% 58% 22% 59% 19% 16% 41% 28% 12% 29% 18% 0% 29% 53% 5% 34% 0%

35-49 100 4% 40% 23% 40% 20% 12% 26% 38% 4% 16% 13% 1% 30% 38% 5% 38% 8%

Under 25 200 7% 47% 24% 51% 19% 16% 38% 28% 9% 28% 18% 1% 29% 41% 7% 44% 5%

25 Plus 200 5% 49% 22% 51% 19% 14% 34% 33% 8% 23% 16% 1% 30% 47% 5% 36% 3%

MALES

Males 200 8% 55% 25% 56% 17% 17% 43% 25% 9% 32% 23% 1% 28% 41% 6% 57% 6%

13-17 50 10% 40% 25% 60% 10% 16% 46% 12% 8% 38% 20% 2% 20% 20% 0% 75% 5%

18-24 50 8% 68% 26% 53% 21% 22% 46% 22% 10% 36% 30% 0% 29% 53% 6% 56% 6%

Under 25 100 9% 54% 26% 56% 17% 19% 46% 17% 9% 37% 25% 1% 26% 41% 4% 63% 6%

25 Plus 100 6% 55% 24% 56% 16% 14% 39% 32% 9% 27% 20% 1% 31% 42% 9% 51% 5%

FEMALES

Females 200 4% 42% 22% 45% 23% 14% 28% 36% 8% 18% 11% 1% 30% 48% 6% 17% 2%

13-17 50 2% 34% 12% 41% 24% 6% 26% 36% 6% 14% 10% 2% 35% 41% 6% 29% 6%

18-24 50 8% 46% 30% 48% 22% 20% 32% 40% 10% 22% 12% 0% 30% 43% 17% 9% 4%

Under 25 100 5% 40% 23% 45% 23% 13% 29% 38% 8% 18% 11% 1% 33% 43% 13% 18% 5%

25 Plus 100 3% 43% 21% 44% 23% 14% 28% 34% 7% 18% 11% 0% 28% 53% 0% 16% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FORBIDDEN KINGDOM / Other

April 16, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 8% 7% 35% 15% 4% 16% 32% 1% 3% - 2% 35% 9% 2% 53% 8%

PERSONS

13-17 100 0% 8% 13% 63% 13% 2% 13% 29% 1% 3% - 2% 38% 13% 0% 63% 13%

18-24 100 0% 8% 13% 25% 13% 4% 15% 33% 0% 4% - 1% 25% 13% 0% 50% 25%

25-34 100 0% 12% 8% 17% 17% 7% 20% 37% 2% 3% - 3% 17% 0% 8% 75% 0%

35-49 100 0% 5% 0% 40% 0% 3% 18% 30% 1% 2% - 0% 20% 0% 0% 60% 0%

Under 25 200 0% 8% 13% 44% 13% 3% 14% 31% 1% 4% - 2% 31% 13% 0% 56% 19%

25 Plus 200 0% 9% 6% 24% 12% 5% 19% 34% 2% 3% - 2% 18% 0% 6% 71% 0%

MALES

Males 200 0% 12% 13% 33% 8% 4% 20% 27% 1% 3% - 3% 13% 4% 4% 75% 13%

13-17 50 0% 8% 25% 75% 0% 4% 16% 18% 0% 2% - 4% 0% 25% 0% 75% 25%

18-24 50 0% 14% 14% 29% 14% 4% 18% 28% 0% 4% - 2% 29% 0% 0% 57% 29%

Under 25 100 0% 11% 18% 45% 9% 4% 17% 23% 0% 3% - 3% 18% 9% 0% 64% 27%

25 Plus 100 0% 13% 8% 23% 8% 3% 22% 31% 2% 3% - 3% 8% 0% 8% 85% 0%

FEMALES

Females 200 0% 5% 0% 33% 22% 5% 14% 38% 1% 3% - 0% 56% 11% 0% 33% 0%

13-17 50 0% 8% 0% 50% 25% 0% 10% 40% 2% 4% - 0% 75% 0% 0% 50% 0%

18-24 50 0% 2% 0% 0% 0% 4% 12% 38% 0% 4% - 0% 0% 100% 0% 0% 0%

Under 25 100 0% 5% 0% 40% 20% 2% 11% 39% 1% 4% - 0% 60% 20% 0% 40% 0%

25 Plus 100 0% 4% 0% 25% 25% 7% 16% 36% 1% 2% - 0% 50% 0% 0% 25% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ILLUMINATI (ANGELS AND DEMONS) / SPRI

May 13, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 2% 43% 50% 74% 7% 29% 50% 16% 0% 0% - 1% 35% 17% 12% 46% 5%

PERSONS

13-17 100 1% 38% 61% 79% 5% 32% 49% 12% 0% 0% - 1% 39% 24% 21% 39% 5%

18-24 100 1% 43% 40% 67% 7% 26% 50% 16% 0% 0% - 1% 44% 12% 12% 49% 5%

25-34 100 1% 43% 47% 72% 7% 27% 45% 19% 0% 0% - 1% 26% 21% 9% 51% 5%

35-49 100 4% 48% 52% 77% 10% 32% 55% 19% 0% 0% - 0% 25% 13% 0% 48% 6%

Under 25 200 1% 41% 49% 73% 6% 29% 50% 14% 0% 0% - 1% 42% 17% 16% 44% 5%

25 Plus 200 3% 46% 49% 75% 9% 30% 50% 19% 0% 0% - 1% 25% 16% 4% 49% 5%

MALES

Males 200 3% 46% 42% 71% 8% 27% 48% 14% 0% 0% - 2% 35% 15% 11% 61% 5%

13-17 50 2% 30% 60% 67% 7% 30% 40% 10% 0% 0% - 2% 47% 33% 27% 53% 7%

18-24 50 2% 46% 35% 74% 4% 24% 52% 12% 0% 0% - 2% 35% 9% 17% 74% 9%

Under 25 100 2% 38% 45% 71% 5% 27% 46% 11% 0% 0% - 2% 39% 18% 21% 66% 8%

25 Plus 100 3% 54% 41% 70% 9% 26% 50% 16% 0% 0% - 1% 31% 13% 4% 57% 4%

FEMALES

Females 200 1% 40% 57% 78% 8% 32% 52% 20% 0% 0% - 0% 31% 19% 9% 31% 5%

13-17 50 0% 46% 61% 87% 4% 34% 58% 14% 0% 0% - 0% 35% 17% 17% 30% 4%

18-24 50 0% 40% 45% 60% 10% 28% 48% 20% 0% 0% - 0% 55% 15% 5% 20% 0%

Under 25 100 0% 43% 53% 74% 7% 31% 53% 17% 0% 0% - 0% 44% 16% 12% 26% 2%

25 Plus 100 2% 37% 62% 81% 8% 33% 50% 22% 0% 0% - 0% 16% 22% 5% 38% 8%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

JAGD ZUM MAGISCHEN BERG, DIE (R... / Disney

April 9, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 9% 5% 19% 27% 3% 15% 32% 0% 6% - 0% 21% 35% 8% 41% 0%

PERSONS

13-17 100 0% 7% 0% 43% 43% 2% 17% 28% 0% 8% - 0% 29% 43% 0% 57% 0%

18-24 100 0% 9% 0% 0% 22% 1% 10% 40% 0% 2% - 0% 11% 22% 22% 44% 0%

25-34 100 1% 16% 6% 13% 19% 4% 14% 28% 1% 5% - 1% 31% 25% 0% 38% 0%

35-49 100 0% 7% 29% 29% 29% 5% 18% 29% 1% 8% - 0% 14% 29% 0% 43% 0%

Under 25 200 0% 8% 0% 19% 31% 2% 14% 34% 0% 5% - 0% 19% 31% 13% 50% 0%

25 Plus 200 1% 12% 13% 17% 22% 5% 16% 28% 1% 7% - 1% 26% 26% 0% 39% 0%

MALES

Males 200 1% 13% 8% 16% 28% 3% 15% 29% 1% 5% - 0% 24% 16% 4% 56% 0%

13-17 50 0% 10% 0% 40% 40% 0% 14% 20% 0% 2% - 0% 40% 20% 0% 60% 0%

18-24 50 0% 10% 0% 0% 20% 2% 10% 40% 0% 2% - 0% 20% 0% 20% 60% 0%

Under 25 100 0% 10% 0% 20% 30% 1% 12% 30% 0% 2% - 0% 30% 10% 10% 60% 0%

25 Plus 100 1% 15% 13% 13% 27% 5% 18% 28% 1% 7% - 0% 20% 20% 0% 53% 0%

FEMALES

Females 200 0% 7% 7% 21% 21% 3% 14% 34% 1% 7% - 1% 21% 50% 7% 21% 0%

13-17 50 0% 4% 0% 50% 50% 4% 20% 36% 0% 14% - 0% 0% 100% 0% 50% 0%

18-24 50 0% 8% 0% 0% 25% 0% 10% 40% 0% 2% - 0% 0% 50% 25% 25% 0%

Under 25 100 0% 6% 0% 17% 33% 2% 15% 38% 0% 8% - 0% 0% 67% 17% 33% 0%

25 Plus 100 0% 8% 13% 25% 13% 4% 14% 29% 1% 6% - 1% 38% 38% 0% 13% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

JOHN RABE / Other

April 2, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 12% 16% 44% 20% 5% 14% 41% 2% 5% 3% 0% 24% 17% 6% 40% 6%

PERSONS

13-17 100 0% 12% 17% 25% 17% 5% 14% 38% 1% 5% 2% 0% 8% 25% 8% 50% 8%

18-24 100 1% 15% 7% 40% 33% 2% 14% 43% 2% 6% 3% 0% 27% 7% 7% 40% 13%

25-34 100 0% 8% 25% 63% 25% 7% 17% 43% 1% 4% 3% 0% 38% 13% 13% 38% 0%

35-49 100 1% 11% 27% 64% 9% 6% 12% 40% 2% 4% 4% 0% 27% 18% 0% 45% 0%

Under 25 200 1% 14% 11% 33% 26% 4% 14% 41% 2% 6% 3% 0% 19% 15% 7% 44% 11%

25 Plus 200 1% 10% 26% 63% 16% 7% 14% 42% 2% 4% 4% 0% 32% 16% 5% 42% 0%

MALES

Males 200 1% 14% 15% 41% 26% 4% 14% 40% 1% 4% 3% 0% 19% 15% 4% 56% 11%

13-17 50 0% 14% 0% 0% 29% 2% 12% 30% 0% 2% 0% 0% 0% 43% 0% 57% 14%

18-24 50 0% 14% 0% 29% 29% 0% 12% 40% 2% 4% 4% 0% 14% 0% 0% 57% 29%

Under 25 100 0% 14% 0% 14% 29% 1% 12% 35% 1% 3% 2% 0% 7% 21% 0% 57% 21%

25 Plus 100 1% 13% 31% 69% 23% 6% 15% 45% 1% 4% 4% 0% 31% 8% 8% 54% 0%

FEMALES

Females 200 1% 10% 21% 53% 16% 7% 15% 42% 2% 6% 3% 0% 32% 16% 11% 26% 0%

13-17 50 0% 10% 40% 60% 0% 8% 16% 46% 2% 8% 4% 0% 20% 0% 20% 40% 0%

18-24 50 2% 16% 13% 50% 38% 4% 16% 46% 2% 8% 2% 0% 38% 13% 13% 25% 0%

Under 25 100 1% 13% 23% 54% 23% 6% 16% 46% 2% 8% 3% 0% 31% 8% 15% 31% 0%

25 Plus 100 0% 6% 17% 50% 0% 7% 14% 38% 2% 4% 3% 0% 33% 33% 0% 17% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

KAUFHAUS COP, DER (PAUL BLART: M... / SPRI

March 26, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 29% 62% 29% 52% 11% 21% 41% 18% 14% 35% 21% 5% 24% 61% 12% 30% 9%

PERSONS

13-17 100 27% 52% 38% 52% 8% 22% 41% 14% 20% 37% 31% 8% 25% 60% 17% 33% 8%

18-24 100 34% 70% 23% 46% 14% 19% 38% 21% 11% 34% 15% 3% 29% 61% 13% 27% 10%

25-34 100 28% 69% 26% 62% 9% 25% 52% 15% 13% 38% 18% 3% 22% 62% 6% 30% 7%

35-49 100 25% 58% 26% 50% 16% 18% 36% 20% 12% 32% 16% 4% 16% 56% 7% 28% 9%

Under 25 200 31% 61% 30% 48% 11% 21% 40% 18% 16% 36% 23% 6% 27% 61% 15% 30% 9%

25 Plus 200 27% 64% 26% 57% 12% 22% 44% 18% 13% 35% 17% 4% 19% 60% 6% 29% 8%

MALES

Males 200 30% 61% 31% 57% 11% 23% 45% 16% 15% 35% 22% 6% 25% 59% 11% 45% 10%

13-17 50 28% 46% 52% 65% 9% 28% 48% 8% 22% 44% 38% 10% 35% 61% 26% 48% 17%

18-24 50 38% 62% 32% 52% 10% 26% 42% 16% 16% 36% 18% 2% 32% 68% 16% 45% 13%

Under 25 100 33% 54% 41% 57% 9% 27% 45% 12% 19% 40% 28% 6% 33% 65% 20% 46% 15%

25 Plus 100 27% 67% 24% 57% 12% 19% 44% 19% 11% 29% 16% 6% 18% 54% 3% 45% 6%

FEMALES

Females 200 27% 64% 24% 48% 13% 19% 39% 20% 13% 36% 18% 3% 21% 61% 10% 14% 7%

13-17 50 26% 58% 28% 41% 7% 16% 34% 20% 18% 30% 24% 6% 17% 59% 10% 21% 0%

18-24 50 30% 78% 15% 41% 18% 12% 34% 26% 6% 32% 12% 4% 26% 56% 10% 13% 8%

Under 25 100 28% 68% 21% 41% 13% 14% 34% 23% 12% 31% 18% 5% 22% 57% 10% 16% 4%

25 Plus 100 26% 60% 28% 57% 12% 24% 44% 16% 14% 41% 18% 1% 20% 66% 10% 12% 10%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

KNOWING / Conc

April 9, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 16% 32% 67% 3% 11% 31% 20% 4% 15% - 1% 34% 8% 19% 60% 4%

PERSONS

13-17 100 3% 12% 58% 75% 0% 12% 32% 17% 3% 12% - 1% 42% 8% 25% 83% 8%

18-24 100 0% 16% 6% 56% 6% 6% 27% 21% 2% 14% - 0% 25% 13% 31% 38% 6%

25-34 100 1% 18% 39% 72% 0% 15% 32% 22% 5% 18% - 2% 33% 6% 6% 67% 0%

35-49 100 0% 18% 33% 61% 6% 12% 32% 20% 7% 19% - 0% 39% 6% 6% 72% 0%

Under 25 200 2% 14% 29% 64% 4% 9% 30% 19% 3% 13% - 1% 32% 11% 29% 57% 7%

25 Plus 200 1% 18% 36% 67% 3% 14% 32% 21% 6% 19% - 1% 36% 6% 6% 69% 0%

MALES

Males 200 1% 21% 31% 62% 2% 13% 37% 19% 4% 19% - 2% 33% 10% 14% 71% 5%

13-17 50 2% 12% 50% 67% 0% 16% 40% 10% 0% 10% - 2% 33% 17% 33% 100% 17%

18-24 50 0% 20% 0% 60% 0% 6% 38% 20% 2% 24% - 0% 30% 10% 20% 50% 10%

Under 25 100 1% 16% 19% 63% 0% 11% 39% 15% 1% 17% - 1% 31% 13% 25% 69% 13%

25 Plus 100 1% 26% 38% 62% 4% 14% 34% 22% 6% 20% - 2% 35% 8% 8% 73% 0%

FEMALES

Females 200 1% 11% 36% 73% 5% 10% 25% 22% 5% 13% - 0% 36% 5% 18% 50% 0%

13-17 50 4% 12% 67% 83% 0% 8% 24% 24% 6% 14% - 0% 50% 0% 17% 67% 0%

18-24 50 0% 12% 17% 50% 17% 6% 16% 22% 2% 4% - 0% 17% 17% 50% 17% 0%

Under 25 100 2% 12% 42% 67% 8% 7% 20% 23% 4% 9% - 0% 33% 8% 33% 42% 0%

25 Plus 100 0% 10% 30% 80% 0% 13% 30% 20% 6% 17% - 0% 40% 0% 0% 60% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MONSTERS VS. ALIENS / PAR

April 2, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 10% 48% 20% 49% 17% 13% 34% 25% 4% 20% 7% 1% 28% 49% 13% 37% 7%

PERSONS

13-17 100 11% 37% 22% 57% 19% 13% 36% 22% 3% 20% 7% 2% 32% 41% 11% 46% 8%

18-24 100 9% 58% 14% 40% 22% 8% 31% 27% 5% 17% 6% 0% 34% 52% 14% 26% 10%

25-34 100 14% 60% 20% 57% 13% 17% 43% 22% 2% 25% 8% 0% 23% 57% 15% 37% 0%

35-49 100 4% 38% 29% 47% 11% 15% 25% 31% 7% 17% 9% 0% 16% 45% 11% 45% 5%

Under 25 200 10% 48% 17% 46% 21% 11% 34% 25% 4% 19% 7% 1% 34% 47% 13% 34% 9%

25 Plus 200 9% 49% 23% 53% 12% 16% 34% 27% 5% 21% 9% 0% 20% 52% 13% 40% 2%

MALES

Males 200 9% 48% 19% 52% 9% 13% 36% 17% 5% 21% 10% 1% 25% 44% 13% 51% 8%

13-17 50 10% 30% 33% 67% 0% 16% 40% 12% 2% 20% 10% 2% 27% 33% 20% 67% 13%

18-24 50 6% 52% 15% 42% 19% 8% 28% 22% 6% 16% 6% 0% 35% 50% 12% 38% 19%

Under 25 100 8% 41% 22% 51% 12% 12% 34% 17% 4% 18% 8% 1% 32% 44% 15% 49% 17%

25 Plus 100 10% 54% 17% 52% 7% 13% 37% 17% 6% 24% 11% 0% 20% 44% 11% 52% 2%

FEMALES

Females 200 10% 49% 21% 48% 23% 14% 32% 34% 4% 19% 6% 1% 29% 55% 13% 23% 3%

13-17 50 12% 44% 14% 50% 32% 10% 32% 32% 4% 20% 4% 2% 36% 45% 5% 32% 5%

18-24 50 12% 64% 13% 38% 25% 8% 34% 32% 4% 18% 6% 0% 34% 53% 16% 16% 3%

Under 25 100 12% 54% 13% 43% 28% 9% 33% 32% 4% 19% 5% 1% 35% 50% 11% 22% 4%

25 Plus 100 8% 44% 32% 55% 18% 19% 31% 36% 3% 18% 6% 0% 20% 61% 16% 25% 2%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MORGEN, IHR LUSCHEN! / UNI

April 23, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 7% 8% 15% 27% 3% 12% 45% 1% 6% - 1% 36% 15% 0% 47% 2%

PERSONS

13-17 100 0% 3% 0% 0% 33% 1% 11% 39% 3% 7% - 2% 33% 33% 0% 0% 0%

18-24 100 0% 10% 10% 20% 20% 2% 11% 48% 1% 4% - 0% 20% 10% 0% 70% 0%

25-34 100 0% 7% 14% 14% 14% 5% 17% 44% 0% 4% - 1% 14% 43% 0% 71% 14%

35-49 100 0% 8% 13% 25% 25% 4% 8% 48% 1% 7% - 0% 38% 13% 0% 50% 0%

Under 25 200 0% 7% 8% 15% 23% 2% 11% 44% 2% 6% - 1% 23% 15% 0% 54% 0%

25 Plus 200 0% 8% 13% 20% 20% 5% 13% 46% 1% 6% - 1% 27% 27% 0% 60% 7%

MALES

Males 200 0% 10% 16% 26% 16% 4% 14% 42% 3% 7% - 1% 11% 26% 0% 68% 5%

13-17 50 0% 2% 0% 0% 100% 2% 16% 32% 6% 12% - 4% 0% 0% 0% 0% 0%

18-24 50 0% 10% 20% 40% 0% 2% 14% 44% 2% 4% - 0% 0% 20% 0% 80% 0%

Under 25 100 0% 6% 17% 33% 17% 2% 15% 38% 4% 8% - 2% 0% 17% 0% 67% 0%

25 Plus 100 0% 13% 15% 23% 15% 6% 13% 46% 1% 6% - 0% 15% 31% 0% 69% 8%

FEMALES

Females 200 0% 5% 0% 0% 33% 2% 10% 48% 0% 4% - 1% 56% 11% 0% 33% 0%

13-17 50 0% 4% 0% 0% 0% 0% 6% 46% 0% 2% - 0% 50% 50% 0% 0% 0%

18-24 50 0% 10% 0% 0% 40% 2% 8% 52% 0% 4% - 0% 40% 0% 0% 60% 0%

Under 25 100 0% 7% 0% 0% 29% 1% 7% 49% 0% 3% - 0% 43% 14% 0% 43% 0%

25 Plus 100 0% 2% 0% 0% 50% 3% 12% 46% 0% 5% - 1% 100% 0% 0% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MÄNNERSACHE (MAN'S BUSINESS) / Const

March 19, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 21% 57% 17% 41% 17% 13% 31% 26% 10% 26% 15% 7% 32% 50% 12% 31% 11%

PERSONS

13-17 100 20% 51% 8% 39% 18% 8% 28% 24% 10% 29% 10% 9% 35% 45% 10% 18% 10%

18-24 100 24% 63% 19% 38% 24% 14% 30% 27% 9% 25% 13% 5% 41% 49% 10% 35% 11%

25-34 100 18% 61% 16% 41% 11% 14% 34% 27% 10% 19% 18% 8% 23% 59% 11% 33% 11%

35-49 100 23% 53% 26% 47% 11% 19% 33% 28% 13% 32% 20% 5% 23% 45% 19% 36% 11%

Under 25 200 22% 57% 14% 39% 21% 11% 29% 26% 10% 27% 12% 7% 39% 47% 10% 27% 11%

25 Plus 200 21% 57% 21% 44% 11% 17% 34% 28% 12% 26% 19% 7% 23% 53% 15% 34% 11%

MALES

Males 200 19% 52% 13% 39% 18% 10% 28% 28% 8% 21% 12% 6% 32% 48% 13% 38% 13%

13-17 50 16% 44% 5% 41% 14% 6% 28% 20% 12% 26% 12% 10% 32% 45% 14% 27% 14%

18-24 50 20% 56% 21% 46% 29% 16% 34% 30% 8% 24% 8% 4% 43% 57% 11% 46% 21%

Under 25 100 18% 50% 14% 44% 22% 11% 31% 25% 10% 25% 10% 7% 38% 52% 12% 38% 18%

25 Plus 100 20% 54% 13% 35% 15% 9% 25% 32% 5% 17% 14% 4% 26% 44% 13% 39% 9%

FEMALES

Females 200 24% 62% 21% 43% 15% 18% 35% 25% 14% 32% 19% 8% 30% 52% 12% 24% 9%

13-17 50 24% 58% 10% 38% 21% 10% 28% 28% 8% 32% 8% 8% 38% 45% 7% 10% 7%

18-24 50 28% 70% 17% 31% 20% 12% 26% 24% 10% 26% 18% 6% 40% 43% 9% 26% 3%

Under 25 100 26% 64% 14% 34% 20% 11% 27% 26% 9% 29% 13% 7% 39% 44% 8% 19% 5%

25 Plus 100 21% 60% 28% 52% 8% 24% 42% 23% 18% 34% 24% 9% 20% 60% 17% 30% 13%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PHANTOMSCHMERZ (PHANTOM PAIN) / WB

April 30, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 5% 9% 65% 13% 6% 18% 36% 1% 7% - 0% 44% 11% 9% 25% 10%

PERSONS

13-17 100 0% 4% 0% 0% 25% 3% 12% 35% 1% 8% - 0% 75% 0% 25% 0% 50%

18-24 100 0% 7% 14% 86% 14% 5% 22% 33% 1% 8% - 1% 29% 29% 0% 43% 0%

25-34 100 0% 5% 0% 80% 20% 9% 19% 41% 1% 3% - 0% 40% 0% 20% 20% 0%

35-49 100 0% 4% 25% 50% 0% 8% 19% 35% 1% 10% - 0% 25% 0% 0% 50% 0%

Under 25 200 0% 6% 9% 55% 18% 4% 17% 34% 1% 8% - 1% 45% 18% 9% 27% 18%

25 Plus 200 0% 5% 11% 67% 11% 9% 19% 38% 1% 7% - 0% 33% 0% 11% 33% 0%

MALES

Males 200 0% 7% 8% 46% 23% 5% 16% 36% 1% 6% - 1% 31% 8% 8% 38% 15%

13-17 50 0% 6% 0% 0% 33% 0% 8% 28% 2% 6% - 0% 67% 0% 0% 0% 67%

18-24 50 0% 6% 0% 67% 33% 4% 16% 40% 0% 6% - 2% 0% 33% 0% 67% 0%

Under 25 100 0% 6% 0% 33% 33% 2% 12% 34% 1% 6% - 1% 33% 17% 0% 33% 33%

25 Plus 100 0% 7% 14% 57% 14% 7% 20% 37% 0% 6% - 0% 29% 0% 14% 43% 0%

FEMALES

Females 200 0% 4% 14% 86% 0% 8% 20% 37% 2% 9% - 0% 57% 14% 14% 14% 0%

13-17 50 0% 2% 0% 0% 0% 6% 16% 42% 0% 10% - 0% 100% 0% 100% 0% 0%

18-24 50 0% 8% 25% 100% 0% 6% 28% 26% 2% 10% - 0% 50% 25% 0% 25% 0%

Under 25 100 0% 5% 20% 80% 0% 6% 22% 34% 1% 10% - 0% 60% 20% 20% 20% 0%

25 Plus 100 0% 2% 0% 100% 0% 10% 18% 39% 2% 7% - 0% 50% 0% 0% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PRINZESSIN LILLIFEE / UNISM

March 26, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 7% 36% 3% 9% 63% 3% 9% 57% 1% 6% 2% 2% 18% 40% 21% 21% 8%

PERSONS

13-17 100 4% 27% 4% 4% 74% 1% 8% 50% 1% 7% 1% 1% 19% 41% 33% 11% 4%

18-24 100 5% 36% 0% 6% 67% 2% 7% 66% 1% 2% 2% 2% 19% 42% 17% 19% 3%

25-34 100 9% 47% 2% 11% 49% 4% 9% 58% 3% 6% 3% 4% 17% 51% 17% 28% 9%

35-49 100 12% 40% 8% 20% 53% 5% 14% 51% 1% 10% 4% 2% 15% 33% 8% 20% 13%

Under 25 200 5% 32% 2% 5% 70% 2% 8% 58% 1% 5% 2% 2% 19% 41% 24% 16% 3%

25 Plus 200 11% 44% 5% 15% 51% 5% 12% 55% 2% 8% 4% 3% 16% 43% 13% 24% 10%

MALES

Males 200 6% 25% 2% 12% 62% 2% 9% 56% 1% 4% 2% 2% 16% 38% 22% 30% 18%

13-17 50 0% 18% 11% 11% 67% 2% 12% 42% 2% 6% 2% 0% 22% 33% 22% 22% 11%

18-24 50 2% 24% 0% 0% 83% 2% 6% 66% 0% 0% 0% 2% 17% 33% 33% 25% 8%

Under 25 100 1% 21% 5% 5% 76% 2% 9% 54% 1% 3% 1% 1% 19% 33% 29% 24% 10%

25 Plus 100 10% 29% 0% 17% 52% 1% 9% 59% 1% 4% 2% 3% 14% 41% 17% 34% 24%

FEMALES

Females 200 10% 50% 4% 10% 57% 5% 10% 56% 2% 9% 4% 3% 18% 44% 15% 16% 2%

13-17 50 8% 36% 0% 0% 78% 0% 4% 58% 0% 8% 0% 2% 17% 44% 39% 6% 0%

18-24 50 8% 48% 0% 8% 58% 2% 8% 66% 2% 4% 4% 2% 21% 46% 8% 17% 0%

Under 25 100 8% 42% 0% 5% 67% 1% 6% 62% 1% 6% 2% 2% 19% 45% 21% 12% 0%

25 Plus 100 11% 58% 7% 14% 50% 8% 14% 50% 3% 12% 5% 3% 17% 43% 10% 19% 3%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RACHELS HOCHZEIT (RACHEL GETTIN... / SPRI

April 2, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 13% 22% 42% 19% 6% 17% 32% 2% 10% 5% 0% 19% 19% 6% 50% 5%

PERSONS

13-17 100 0% 10% 0% 40% 20% 4% 20% 22% 0% 8% 3% 0% 0% 50% 0% 30% 10%

18-24 100 0% 17% 29% 53% 18% 6% 14% 37% 4% 12% 6% 0% 18% 18% 12% 35% 6%

25-34 100 0% 13% 15% 31% 15% 6% 19% 40% 2% 7% 5% 2% 23% 0% 15% 77% 8%

35-49 100 0% 12% 25% 42% 8% 8% 13% 29% 2% 13% 7% 0% 33% 0% 0% 42% 0%

Under 25 200 0% 14% 19% 48% 19% 5% 17% 30% 2% 10% 5% 0% 11% 30% 7% 33% 7%

25 Plus 200 0% 13% 20% 36% 12% 7% 16% 35% 2% 10% 6% 1% 28% 0% 8% 60% 4%

MALES

Males 200 0% 8% 27% 33% 20% 7% 11% 38% 1% 5% 3% 1% 20% 13% 7% 73% 7%

13-17 50 0% 2% 0% 100% 0% 8% 16% 20% 0% 2% 0% 0% 0% 100% 0% 0% 0%

18-24 50 0% 10% 40% 40% 40% 6% 8% 48% 0% 2% 2% 0% 20% 20% 0% 60% 0%

Under 25 100 0% 6% 33% 50% 33% 7% 12% 34% 0% 2% 1% 0% 17% 33% 0% 50% 0%

25 Plus 100 0% 9% 22% 22% 11% 6% 10% 41% 2% 7% 5% 2% 22% 0% 11% 89% 11%

FEMALES

Females 200 0% 19% 16% 46% 14% 6% 22% 27% 3% 16% 8% 0% 19% 16% 8% 35% 5%

13-17 50 0% 18% 0% 33% 22% 0% 24% 24% 0% 14% 6% 0% 0% 44% 0% 33% 11%

18-24 50 0% 24% 25% 58% 8% 6% 20% 26% 8% 22% 10% 0% 17% 17% 17% 25% 8%

Under 25 100 0% 21% 14% 48% 14% 3% 22% 25% 4% 18% 8% 0% 10% 29% 10% 29% 10%

25 Plus 100 0% 16% 19% 44% 13% 8% 22% 28% 2% 13% 7% 0% 31% 0% 6% 44% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RADIO ROCK REVOLUTION (THE BOAT... / UNI

April 16, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 10% 9% 33% 27% 4% 16% 34% 2% 5% - 1% 39% 7% 5% 30% 5%

PERSONS

13-17 100 1% 10% 20% 40% 30% 3% 18% 32% 4% 8% - 1% 60% 10% 10% 10% 10%

18-24 100 0% 12% 17% 67% 8% 4% 17% 36% 1% 6% - 0% 50% 17% 8% 17% 8%

25-34 100 0% 11% 9% 18% 27% 5% 13% 34% 0% 2% - 0% 18% 9% 9% 55% 9%

35-49 100 0% 8% 0% 38% 38% 3% 13% 33% 2% 3% - 1% 38% 0% 0% 63% 0%

Under 25 200 1% 11% 18% 55% 18% 4% 18% 34% 3% 7% - 1% 55% 14% 9% 14% 9%

25 Plus 200 0% 10% 5% 26% 32% 4% 13% 34% 1% 3% - 1% 26% 5% 5% 58% 5%

MALES

Males 200 0% 10% 5% 30% 30% 2% 12% 33% 1% 2% - 1% 40% 5% 5% 50% 5%

13-17 50 0% 8% 0% 0% 50% 2% 14% 30% 2% 2% - 0% 50% 0% 0% 0% 0%

18-24 50 0% 4% 0% 50% 0% 0% 6% 34% 0% 2% - 0% 50% 0% 0% 50% 0%

Under 25 100 0% 6% 0% 17% 33% 1% 10% 32% 1% 2% - 0% 50% 0% 0% 17% 0%

25 Plus 100 0% 14% 7% 36% 29% 3% 14% 34% 1% 2% - 1% 36% 7% 7% 64% 7%

FEMALES

Females 200 1% 11% 19% 52% 19% 6% 19% 35% 3% 8% - 1% 43% 14% 10% 19% 10%

13-17 50 2% 12% 33% 67% 17% 4% 22% 34% 6% 14% - 2% 67% 17% 17% 17% 17%

18-24 50 0% 20% 20% 70% 10% 8% 28% 38% 2% 10% - 0% 50% 20% 10% 10% 10%

Under 25 100 1% 16% 25% 69% 13% 6% 25% 36% 4% 12% - 1% 56% 19% 13% 13% 13%

25 Plus 100 0% 5% 0% 0% 40% 5% 12% 33% 1% 3% - 0% 0% 0% 0% 40% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SLUMDOG MILLIONAIRE / Proki

March 19, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 25% 66% 22% 44% 10% 17% 36% 16% 18% 31% 25% 14% 22% 48% 12% 42% 19%

PERSONS

13-17 100 24% 65% 18% 40% 14% 12% 31% 16% 14% 27% 21% 15% 25% 42% 11% 37% 12%

18-24 100 31% 69% 29% 49% 4% 23% 39% 10% 23% 37% 32% 20% 25% 45% 16% 45% 17%

25-34 100 18% 66% 17% 45% 11% 15% 41% 22% 18% 33% 24% 5% 12% 56% 11% 42% 21%

35-49 100 22% 63% 21% 41% 11% 17% 32% 17% 15% 26% 21% 10% 23% 52% 10% 43% 30%

Under 25 200 28% 67% 24% 45% 9% 18% 35% 13% 19% 32% 27% 18% 25% 43% 13% 41% 15%

25 Plus 200 20% 65% 19% 43% 11% 16% 37% 20% 17% 30% 23% 8% 17% 54% 10% 43% 25%

MALES

Males 200 29% 65% 16% 39% 11% 13% 33% 18% 16% 28% 21% 19% 24% 45% 14% 58% 20%

13-17 50 28% 58% 14% 34% 14% 8% 26% 14% 8% 24% 8% 22% 28% 38% 10% 38% 14%

18-24 50 34% 64% 25% 47% 3% 20% 38% 10% 24% 38% 30% 28% 34% 47% 22% 75% 16%

Under 25 100 31% 61% 20% 41% 8% 14% 32% 12% 16% 31% 19% 25% 31% 43% 16% 57% 15%

25 Plus 100 27% 68% 12% 37% 13% 11% 33% 23% 15% 25% 22% 12% 18% 48% 12% 58% 25%

FEMALES

Females 200 19% 67% 27% 49% 9% 21% 39% 15% 20% 34% 28% 7% 18% 52% 10% 26% 20%

13-17 50 20% 72% 22% 44% 14% 16% 36% 18% 20% 30% 34% 8% 22% 44% 11% 36% 11%

18-24 50 28% 74% 32% 51% 5% 26% 40% 10% 22% 36% 34% 12% 16% 43% 11% 19% 19%

Under 25 100 24% 73% 27% 48% 10% 21% 38% 14% 21% 33% 34% 10% 19% 44% 11% 27% 15%

25 Plus 100 13% 61% 26% 51% 8% 21% 40% 16% 18% 34% 23% 3% 17% 62% 8% 25% 25%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SPRITZTOUR (SEX DRIVE) / Conc

March 26, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 9% 1% 9% 34% 2% 12% 38% 0% 2% 1% 2% 9% 14% 7% 42% 1%

PERSONS

13-17 100 0% 7% 0% 14% 43% 0% 14% 34% 0% 4% 3% 1% 14% 43% 0% 29% 0%

18-24 100 1% 10% 0% 0% 20% 0% 9% 40% 0% 1% 0% 5% 10% 0% 10% 60% 0%

25-34 100 3% 11% 9% 36% 27% 4% 15% 38% 0% 2% 1% 0% 9% 18% 18% 64% 0%

35-49 100 1% 8% 0% 13% 50% 4% 8% 42% 0% 0% 2% 1% 13% 13% 13% 50% 13%

Under 25 200 1% 9% 0% 6% 29% 0% 12% 37% 0% 3% 2% 3% 12% 18% 6% 47% 0%

25 Plus 200 2% 10% 5% 26% 37% 4% 12% 40% 0% 1% 2% 1% 11% 16% 16% 58% 5%

MALES

Males 200 3% 13% 4% 20% 28% 2% 13% 34% 0% 1% 2% 3% 12% 16% 12% 64% 4%

13-17 50 0% 6% 0% 0% 33% 0% 16% 26% 0% 4% 2% 0% 33% 33% 0% 33% 0%

18-24 50 2% 10% 0% 0% 0% 0% 12% 34% 0% 0% 0% 8% 0% 0% 0% 80% 0%

Under 25 100 1% 8% 0% 0% 13% 0% 14% 30% 0% 2% 1% 4% 13% 13% 0% 63% 0%

25 Plus 100 4% 17% 6% 29% 35% 3% 11% 37% 0% 0% 2% 1% 12% 18% 18% 65% 6%

FEMALES

Females 200 0% 6% 0% 9% 45% 3% 11% 44% 0% 3% 2% 1% 9% 18% 9% 27% 0%

13-17 50 0% 8% 0% 25% 50% 0% 12% 42% 0% 4% 4% 2% 0% 50% 0% 25% 0%

18-24 50 0% 10% 0% 0% 40% 0% 6% 46% 0% 2% 0% 2% 20% 0% 20% 40% 0%

Under 25 100 0% 9% 0% 11% 44% 0% 9% 44% 0% 3% 2% 2% 11% 22% 11% 33% 0%

25 Plus 100 0% 2% 0% 0% 50% 5% 12% 43% 0% 2% 1% 0% 0% 0% 0% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TRAUZEUGE GESUCHT (I LOVE YOU, ... / PAR

April 23, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 4% 46% 62% 0% 5% 13% 36% 2% 5% - 0% 36% 3% 0% 51% 3%

PERSONS

13-17 100 0% 3% 33% 33% 0% 2% 14% 27% 4% 9% - 0% 33% 0% 0% 67% 0%

18-24 100 0% 3% 67% 100% 0% 6% 10% 42% 0% 1% - 0% 33% 0% 0% 67% 0%

25-34 100 0% 8% 25% 38% 0% 7% 19% 40% 2% 6% - 1% 25% 13% 0% 50% 13%

35-49 100 0% 2% 50% 100% 0% 4% 9% 35% 0% 6% - 0% 50% 0% 0% 0% 0%

Under 25 200 0% 3% 50% 67% 0% 4% 12% 35% 2% 5% - 0% 33% 0% 0% 67% 0%

25 Plus 200 0% 5% 30% 50% 0% 6% 14% 38% 1% 6% - 1% 30% 10% 0% 40% 10%

MALES

Males 200 0% 5% 20% 50% 0% 3% 10% 40% 1% 4% - 1% 20% 10% 0% 60% 10%

13-17 50 0% 2% 0% 0% 0% 2% 10% 28% 4% 10% - 0% 100% 0% 0% 0% 0%

18-24 50 0% 4% 50% 100% 0% 6% 10% 48% 0% 0% - 0% 0% 0% 0% 100% 0%

Under 25 100 0% 3% 33% 67% 0% 4% 10% 38% 2% 5% - 0% 33% 0% 0% 67% 0%

25 Plus 100 0% 7% 14% 43% 0% 2% 9% 41% 0% 3% - 1% 14% 14% 0% 57% 14%

FEMALES

Females 200 0% 3% 67% 67% 0% 7% 17% 33% 2% 7% - 0% 50% 0% 0% 33% 0%

13-17 50 0% 4% 50% 50% 0% 2% 18% 26% 4% 8% - 0% 0% 0% 0% 100% 0%

18-24 50 0% 2% 100% 100% 0% 6% 10% 36% 0% 2% - 0% 100% 0% 0% 0% 0%

Under 25 100 0% 3% 67% 67% 0% 4% 14% 31% 2% 5% - 0% 33% 0% 0% 67% 0%

25 Plus 100 0% 3% 67% 67% 0% 9% 19% 34% 2% 9% - 0% 67% 0% 0% 0% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

UNBEUGSAM (DEFIANCE) / Const

April 23, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 8% 17% 41% 11% 6% 19% 29% 1% 5% - 1% 17% 4% 20% 60% 4%

PERSONS

13-17 100 0% 6% 17% 67% 0% 6% 20% 31% 1% 3% - 1% 17% 0% 17% 83% 17%

18-24 100 0% 6% 17% 17% 33% 6% 13% 30% 1% 5% - 0% 17% 0% 33% 33% 0%

25-34 100 0% 14% 14% 29% 7% 7% 18% 25% 2% 5% - 1% 14% 7% 14% 71% 0%

35-49 100 1% 10% 20% 50% 0% 7% 28% 27% 0% 8% - 0% 30% 10% 10% 40% 0%

Under 25 200 0% 6% 17% 42% 17% 6% 17% 31% 1% 4% - 1% 17% 0% 25% 58% 8%

25 Plus 200 1% 12% 17% 38% 4% 7% 23% 26% 1% 7% - 1% 21% 8% 13% 58% 0%

MALES

Males 200 1% 10% 15% 45% 0% 9% 23% 24% 2% 5% - 1% 15% 5% 25% 65% 0%

13-17 50 0% 4% 0% 100% 0% 10% 30% 16% 2% 6% - 2% 0% 0% 50% 100% 0%

18-24 50 0% 6% 33% 33% 0% 12% 14% 28% 2% 4% - 0% 0% 0% 33% 67% 0%

Under 25 100 0% 5% 20% 60% 0% 11% 22% 22% 2% 5% - 1% 0% 0% 40% 80% 0%

25 Plus 100 1% 15% 13% 40% 0% 6% 23% 25% 2% 5% - 1% 20% 7% 20% 60% 0%

FEMALES

Females 200 0% 8% 19% 31% 19% 5% 17% 33% 0% 6% - 0% 25% 6% 6% 50% 6%

13-17 50 0% 8% 25% 50% 0% 2% 10% 46% 0% 0% - 0% 25% 0% 0% 75% 25%

18-24 50 0% 6% 0% 0% 67% 0% 12% 32% 0% 6% - 0% 33% 0% 33% 0% 0%

Under 25 100 0% 7% 14% 29% 29% 1% 11% 39% 0% 3% - 0% 29% 0% 14% 43% 14%

25 Plus 100 0% 9% 22% 33% 11% 8% 23% 27% 0% 8% - 0% 22% 11% 0% 56% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VORSTADTKROKODILE, DIE / Const

March 26, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 6% 33% 7% 16% 40% 4% 12% 44% 1% 6% 4% 1% 12% 54% 11% 25% 2%

PERSONS

13-17 100 2% 27% 4% 22% 30% 2% 14% 33% 1% 6% 7% 4% 19% 59% 11% 15% 0%

18-24 100 7% 35% 11% 14% 43% 4% 9% 52% 1% 4% 2% 0% 11% 57% 11% 23% 0%

25-34 100 6% 35% 3% 11% 49% 4% 13% 46% 0% 3% 2% 0% 14% 51% 9% 34% 3%

35-49 100 10% 38% 8% 16% 42% 5% 11% 45% 4% 11% 4% 0% 5% 47% 16% 26% 5%

Under 25 200 5% 31% 8% 18% 37% 3% 12% 43% 1% 5% 5% 2% 15% 58% 11% 19% 0%

25 Plus 200 8% 37% 5% 14% 45% 5% 12% 46% 2% 7% 3% 0% 10% 49% 12% 30% 4%

MALES

Males 200 6% 31% 8% 15% 44% 4% 10% 42% 2% 6% 5% 2% 8% 44% 11% 34% 3%

13-17 50 0% 24% 8% 17% 33% 4% 14% 22% 0% 4% 8% 6% 25% 50% 8% 33% 0%

18-24 50 4% 24% 8% 8% 42% 2% 6% 52% 0% 4% 2% 0% 0% 50% 8% 33% 0%

Under 25 100 2% 24% 8% 13% 38% 3% 10% 37% 0% 4% 5% 3% 13% 50% 8% 33% 0%

25 Plus 100 10% 37% 8% 16% 49% 4% 10% 47% 4% 8% 4% 0% 5% 41% 14% 35% 5%

FEMALES

Females 200 7% 37% 5% 16% 39% 4% 14% 46% 1% 6% 3% 1% 15% 61% 12% 18% 1%

13-17 50 4% 30% 0% 27% 27% 0% 14% 44% 2% 8% 6% 2% 13% 67% 13% 0% 0%

18-24 50 10% 46% 13% 17% 43% 6% 12% 52% 2% 4% 2% 0% 17% 61% 13% 17% 0%

Under 25 100 7% 38% 8% 21% 37% 3% 13% 48% 2% 6% 4% 1% 16% 63% 13% 11% 0%

25 Plus 100 6% 36% 3% 11% 42% 5% 14% 44% 0% 6% 2% 0% 14% 58% 11% 25% 3%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

X-MEN ORIGINS: WOLVERINE / Fox

April 29, 2009



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 38% 43% 74% 6% 22% 46% 20% 12% 35% - 1% 29% 14% 15% 46% 1%

PERSONS

13-17 100 0% 26% 35% 69% 4% 17% 48% 16% 11% 30% - 0% 27% 23% 8% 50% 4%

18-24 100 2% 40% 53% 78% 5% 27% 46% 23% 13% 38% - 2% 40% 3% 23% 48% 0%

25-34 100 2% 55% 40% 73% 5% 27% 50% 21% 12% 38% - 1% 22% 18% 16% 44% 0%

35-49 100 1% 36% 39% 75% 11% 19% 39% 18% 11% 37% - 1% 17% 14% 6% 53% 0%

Under 25 200 1% 33% 45% 74% 5% 22% 47% 20% 12% 34% - 1% 35% 11% 17% 48% 2%

25 Plus 200 2% 46% 40% 74% 8% 23% 45% 20% 12% 38% - 1% 20% 16% 12% 47% 0%

MALES

Males 200 2% 45% 42% 73% 3% 25% 51% 12% 13% 42% - 1% 24% 9% 14% 59% 1%

13-17 50 0% 24% 42% 67% 8% 20% 56% 8% 16% 32% - 0% 17% 17% 8% 58% 8%

18-24 50 2% 54% 44% 74% 4% 30% 52% 18% 10% 42% - 2% 41% 0% 22% 56% 0%

Under 25 100 1% 39% 44% 72% 5% 25% 54% 13% 13% 37% - 1% 33% 5% 18% 56% 3%

25 Plus 100 2% 51% 41% 75% 2% 25% 47% 10% 13% 46% - 1% 18% 12% 12% 61% 0%

FEMALES

Females 200 1% 34% 42% 75% 10% 20% 41% 28% 11% 30% - 1% 28% 21% 13% 33% 0%

13-17 50 0% 28% 29% 71% 0% 14% 40% 24% 6% 28% - 0% 36% 29% 7% 43% 0%

18-24 50 2% 26% 69% 85% 8% 24% 40% 28% 16% 34% - 2% 38% 8% 23% 31% 0%

Under 25 100 1% 27% 48% 78% 4% 19% 40% 26% 11% 31% - 1% 37% 19% 15% 37% 0%

25 Plus 100 1% 40% 38% 73% 15% 21% 42% 29% 10% 29% - 1% 23% 23% 13% 30% 0%


Top 10% (€3.2 M) 38% 83% 43% 64% 11% 38% 56% 16% 23% 48% 33% - 39% 64% 24% 25% 9%

Top 20% (€1.7 M) 28% 72% 34% 55% 13% 28% 46% 19% 16% 36% 25% - 34% 58% 20% 22% 6%

Btm 30% (€0.27 M) 2% 16% 12% 32% 21% 4% 13% 38% 1% 5% 2% - 18% 24% 9% 25% 3%


CONFIDENTIAL

History Report


Film Tracking Study GermanyHistory Field Dates: March 27 - March 29, 2009

Int'l Territory: Germany

Film:

Release Date:

Field Dates:

BEVERLY HILLS CHIHUAHUA / Disney

April 30, 2009


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 27 - March 29, 2009 10% 8% 11% 11% 8% 10% 12% 9% 7% 10% 6% 10% 10% 12% 10% 10% 14% 5% 29% 8% 13% 42% 8%

DEFINITE INTEREST - AWARE

March 27 - March 29, 2009 3% 6% 0% 0% 6% 0% 0% 11% 0% 0% 17% 0% 0% 0% 0% 0% 0% 0% 100% 100% 0% 0% 0%

FIRST CHOICE - ALL

March 27 - March 29, 2009 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CADILLAC RECORDS / SPRI

April 23, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 20 - March 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 20 - March 22, 2009 3% 3% 4% 4% 3% 6% 1% 4% 1% 4% 1% 6% 2% 3% 4% 6% 0% 0% 8% 33% 17% 75% 0%

March 27 - March 29, 2009 2% 4% 1% 1% 4% 1% 1% 6% 1% 1% 7% 0% 2% 1% 0% 2% 0% 0% 11% 11% 11% 89% 3%


March 20 - March 22, 2009 20% 0% 29% 29% 0% 33% 0% 0% 0% 0% 0% 0% 0% 67% 0% 67% N/A 0% 0% 100% 0% 0% 0%

March 27 - March 29, 2009 3% 13% 0% 0% 14% 0% 0% 17% 0% 0% 14% N/A 0% 0% N/A 0% N/A 0% 100% 100% 100% 100% 100%

FIRST CHOICE - ALL

March 20 - March 22, 2009 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 100% 0% 0% 0%

March 27 - March 29, 2009 1% 1% 1% 1% 1% 0% 2% 1% 0% 0% 1% 0% 0% 2% 0% 0% 4% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CRANK: HIGH VOLTAGE / UNISM

April 16, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 13 - March 15, 2009 1% 1% 1% 1% 1% 0% 1% 2% 0% 0% 2% 0% 0% 1% 0% 0% 2% 33% 0% 0% 33% 100% 0%

March 20 - March 22, 2009 2% 4% 1% 1% 3% 0% 2% 2% 4% 1% 6% 0% 2% 1% 0% 0% 2% 0% 50% 0% 0% 88% 0%

March 27 - March 29, 2009 3% 4% 3% 3% 4% 4% 2% 6% 1% 3% 5% 6% 0% 3% 2% 2% 4% 0% 31% 15% 15% 54% 0%

TOTAL AWARE

March 13 - March 15, 2009 27% 38% 18% 26% 30% 16% 36% 35% 24% 32% 44% 20% 44% 20% 15% 12% 28% 5% 34% 7% 8% 52% 5%

March 20 - March 22, 2009 32% 37% 26% 33% 30% 27% 38% 38% 22% 38% 36% 24% 52% 27% 24% 30% 24% 2% 32% 10% 9% 53% 3%

March 27 - March 29, 2009 33% 46% 23% 30% 38% 22% 38% 46% 30% 39% 52% 32% 46% 21% 24% 12% 30% 2% 26% 18% 10% 55% 3%


March 13 - March 15, 2009 36% 42% 26% 45% 31% 44% 46% 29% 33% 53% 34% 60% 50% 32% 20% 17% 38% 0% 46% 15% 7% 51% 2%

March 20 - March 22, 2009 28% 35% 22% 25% 35% 22% 26% 37% 32% 32% 39% 33% 31% 15% 29% 13% 17% 0% 27% 8% 8% 59% 0%

March 27 - March 29, 2009 40% 44% 31% 48% 33% 50% 47% 37% 27% 56% 35% 56% 57% 33% 29% 33% 33% 0% 39% 17% 19% 59% 7%

FIRST CHOICE - ALL

March 13 - March 15, 2009 8% 13% 4% 9% 8% 3% 15% 9% 6% 14% 12% 6% 22% 4% 3% 0% 8% 0% 36% 12% 9% 10% 6%

March 20 - March 22, 2009 6% 10% 2% 6% 6% 4% 8% 9% 3% 9% 11% 6% 12% 3% 1% 2% 4% 0% 33% 4% 0% 17% 0%

March 27 - March 29, 2009 8% 12% 5% 8% 9% 9% 7% 9% 8% 12% 12% 10% 14% 4% 5% 8% 0% 0% 36% 12% 6% 23% 3%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DUPLICITY / UNI

April 30, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 1% 1% 1% 1% 1% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 2% 0% 50% 0% 50% 50% 50% 0%

TOTAL AWARE

March 27 - March 29, 2009 8% 11% 6% 6% 11% 3% 9% 12% 9% 4% 17% 0% 8% 8% 4% 6% 10% 3% 12% 12% 18% 58% 2%


March 27 - March 29, 2009 22% 24% 8% 25% 14% 33% 22% 0% 33% 50% 18% N/A 50% 13% 0% 33% 0% 0% 0% 33% 0% 67% 17%

FIRST CHOICE - ALL

March 27 - March 29, 2009 2% 3% 1% 2% 2% 1% 3% 0% 3% 2% 3% 2% 2% 2% 0% 0% 4% 0% 0% 0% 0% 7% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FAST & FURIOUS. NEUES MODELL. ORIGINALTEILE. (FAST & FURIOUS) / UNI

April 2, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

February 27 - March 1, 2009 2% 3% 1% 2% 1% 4% 0% 2% 0% 3% 2% 6% 0% 1% 0% 2% 0% 0% 33% 0% 17% 50% 0%

March 6 - March 8, 2009 2% 3% 1% 2% 2% 0% 3% 2% 2% 1% 4% 0% 2% 2% 0% 0% 4% 0% 14% 0% 0% 86% 0%

March 13 - March 15, 2009 2% 3% 2% 2% 3% 0% 3% 4% 2% 2% 4% 0% 4% 1% 2% 0% 2% 11% 67% 33% 22% 56% 11%

March 20 - March 22, 2009 5% 7% 3% 5% 5% 3% 7% 3% 6% 6% 8% 0% 12% 4% 1% 6% 2% 0% 32% 37% 5% 42% 0%

March 27 - March 29, 2009 6% 8% 4% 7% 5% 6% 8% 5% 4% 9% 6% 10% 8% 5% 3% 2% 8% 0% 48% 39% 4% 39% 9%

TOTAL AWARE

February 27 - March 1, 2009 25% 28% 22% 28% 21% 27% 29% 29% 13% 35% 20% 34% 36% 21% 22% 20% 22% 3% 27% 12% 11% 54% 3%

March 6 - March 8, 2009 27% 28% 24% 29% 24% 28% 30% 27% 20% 30% 27% 32% 28% 28% 20% 24% 32% 1% 31% 15% 14% 38% 2%

March 13 - March 15, 2009 32% 38% 26% 34% 30% 30% 37% 36% 23% 36% 39% 26% 46% 31% 20% 34% 28% 6% 29% 16% 10% 48% 3%

March 20 - March 22, 2009 43% 49% 36% 46% 39% 36% 55% 47% 30% 52% 45% 42% 62% 39% 32% 30% 48% 2% 28% 33% 11% 38% 4%

March 27 - March 29, 2009 48% 55% 42% 47% 49% 37% 57% 58% 40% 54% 55% 40% 68% 40% 43% 34% 46% 1% 29% 44% 6% 40% 4%


February 27 - March 1, 2009 32% 27% 35% 36% 24% 37% 34% 28% 15% 31% 20% 35% 28% 43% 27% 40% 45% 0% 30% 17% 27% 60% 7%

March 6 - March 8, 2009 36% 44% 27% 40% 32% 32% 47% 41% 20% 53% 33% 44% 64% 25% 30% 17% 31% 0% 32% 16% 16% 37% 0%

March 13 - March 15, 2009 25% 37% 12% 32% 22% 30% 33% 25% 17% 44% 31% 54% 39% 17% 5% 12% 23% 0% 29% 21% 12% 59% 3%

March 20 - March 22, 2009 28% 30% 25% 33% 22% 53% 20% 23% 20% 35% 24% 52% 23% 31% 19% 53% 17% 0% 23% 36% 4% 51% 4%

March 27 - March 29, 2009 23% 25% 22% 24% 22% 19% 28% 22% 23% 26% 24% 25% 26% 23% 21% 12% 30% 0% 44% 53% 4% 44% 7%

FIRST CHOICE - ALL

February 27 - March 1, 2009 4% 5% 3% 6% 2% 6% 6% 2% 2% 8% 2% 8% 8% 4% 2% 4% 4% 0% 6% 13% 13% 11% 6%

March 6 - March 8, 2009 9% 12% 6% 11% 7% 11% 11% 12% 1% 17% 6% 20% 14% 5% 7% 2% 8% 0% 17% 11% 14% 7% 0%

March 13 - March 15, 2009 10% 14% 6% 12% 8% 14% 10% 7% 9% 18% 11% 20% 16% 6% 5% 8% 4% 5% 14% 8% 5% 9% 3%

March 20 - March 22, 2009 12% 16% 7% 14% 8% 14% 14% 9% 7% 20% 11% 16% 24% 8% 5% 12% 4% 0% 22% 32% 10% 13% 5%

March 27 - March 29, 2009 8% 9% 8% 9% 8% 7% 10% 12% 4% 9% 9% 8% 10% 8% 7% 6% 10% 6% 36% 30% 3% 13% 3%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FORBIDDEN KINGDOM / Other

April 16, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 13 - March 15, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 13 - March 15, 2009 6% 10% 3% 6% 7% 5% 6% 9% 5% 8% 12% 10% 6% 3% 2% 0% 6% 12% 16% 16% 8% 76% 2%

March 20 - March 22, 2009 9% 14% 5% 9% 10% 8% 10% 12% 7% 14% 14% 12% 16% 4% 5% 4% 4% 16% 22% 5% 16% 62% 1%

March 27 - March 29, 2009 8% 12% 5% 8% 9% 8% 8% 12% 5% 11% 13% 8% 14% 5% 4% 8% 2% 15% 24% 6% 3% 64% 8%


March 13 - March 15, 2009 11% 20% 0% 20% 14% 40% 0% 11% 20% 25% 17% 40% 0% 0% 0% N/A 0% 0% 50% 75% 25% 75% 25%

March 20 - March 22, 2009 24% 32% 22% 28% 32% 25% 30% 33% 29% 36% 29% 33% 38% 0% 40% 0% 0% 0% 27% 9% 9% 73% 9%

March 27 - March 29, 2009 7% 13% 0% 13% 6% 13% 13% 8% 0% 18% 8% 25% 14% 0% 0% 0% 0% 0% 33% 0% 0% 67% 0%

FIRST CHOICE - ALL

March 13 - March 15, 2009 2% 3% 2% 2% 3% 4% 0% 3% 2% 2% 4% 4% 0% 2% 1% 4% 0% 11% 11% 11% 0% 6% 0%

March 20 - March 22, 2009 4% 7% 1% 4% 5% 2% 5% 4% 5% 7% 7% 4% 10% 0% 2% 0% 0% 13% 0% 7% 13% 13% 0%

March 27 - March 29, 2009 1% 1% 1% 1% 2% 1% 0% 2% 1% 0% 2% 0% 0% 1% 1% 2% 0% 0% 0% 0% 0% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ILLUMINATI (ANGELS AND DEMONS) / SPRI

May 13, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 2% 3% 1% 1% 3% 1% 1% 1% 4% 2% 3% 2% 2% 0% 2% 0% 0% 0% 57% 14% 29% 57% 14%

TOTAL AWARE

March 27 - March 29, 2009 43% 46% 40% 41% 46% 38% 43% 43% 48% 38% 54% 30% 46% 43% 37% 46% 40% 2% 33% 17% 10% 47% 5%


March 27 - March 29, 2009 50% 42% 57% 49% 49% 61% 40% 47% 52% 45% 41% 60% 35% 53% 62% 61% 45% 0% 35% 21% 14% 47% 6%

FIRST CHOICE - ALL

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

JAGD ZUM MAGISCHEN BERG, DIE (RACE TO WITCH MOUNTAIN) / Disney

April 9, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 6 - March 8, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

TOTAL AWARE

March 6 - March 8, 2009 4% 5% 4% 4% 5% 6% 1% 4% 5% 5% 4% 8% 2% 2% 5% 4% 0% 0% 19% 13% 25% 50% 0%

March 13 - March 15, 2009 4% 5% 3% 4% 4% 3% 5% 5% 3% 4% 6% 2% 6% 4% 2% 4% 4% 19% 13% 0% 13% 63% 0%

March 20 - March 22, 2009 9% 12% 6% 11% 7% 6% 15% 11% 3% 14% 9% 6% 22% 7% 5% 6% 8% 6% 20% 17% 23% 46% 4%

March 27 - March 29, 2009 9% 13% 7% 8% 12% 7% 9% 16% 7% 10% 15% 10% 10% 6% 8% 4% 8% 0% 23% 28% 5% 44% 0%


March 6 - March 8, 2009 10% 11% 14% 14% 11% 17% 0% 25% 0% 20% 0% 25% 0% 0% 20% 0% N/A 0% 50% 0% 50% 50% 0%

March 13 - March 15, 2009 8% 10% 0% 14% 0% 0% 25% 0% 0% 25% 0% 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

March 20 - March 22, 2009 22% 17% 25% 29% 7% 33% 27% 9% 0% 21% 11% 33% 18% 43% 0% 33% 50% 0% 14% 14% 29% 57% 0%

March 27 - March 29, 2009 5% 8% 7% 0% 13% 0% 0% 6% 29% 0% 13% 0% 0% 0% 13% 0% 0% 0% 67% 33% 0% 33% 0%

FIRST CHOICE - ALL

March 6 - March 8, 2009 0% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 1% 1% 2% 2% 1% 2% 1% 1% 1% 2% 0% 2% 2% 1% 2% 2% 0% 20% 20% 0% 0% 0% 0%

March 20 - March 22, 2009 2% 2% 2% 2% 2% 2% 1% 3% 1% 2% 2% 2% 2% 1% 2% 2% 0% 14% 0% 0% 0% 5% 0%

March 27 - March 29, 2009 0% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 0% 1% 0% 0% 50% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

JOHN RABE / Other

April 2, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 20 - March 22, 2009 1% 1% 0% 1% 0% 2% 0% 0% 0% 2% 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 50% 0% 0%

TOTAL AWARE

March 20 - March 22, 2009 10% 13% 8% 10% 11% 6% 13% 13% 9% 15% 11% 8% 22% 4% 11% 4% 4% 7% 34% 12% 10% 34% 6%

March 27 - March 29, 2009 12% 14% 10% 14% 10% 12% 15% 8% 11% 14% 13% 14% 14% 13% 6% 10% 16% 0% 24% 15% 7% 43% 6%


March 20 - March 22, 2009 13% 15% 20% 11% 23% 17% 8% 15% 33% 13% 18% 25% 9% 0% 27% 0% 0% 0% 43% 14% 14% 43% 14%

March 27 - March 29, 2009 16% 15% 21% 11% 26% 17% 7% 25% 27% 0% 31% 0% 0% 23% 17% 40% 13% 0% 38% 0% 25% 50% 0%

FIRST CHOICE - ALL

March 20 - March 22, 2009 3% 4% 2% 2% 4% 4% 0% 2% 5% 4% 4% 8% 0% 0% 3% 0% 0% 0% 18% 18% 9% 3% 9%

March 27 - March 29, 2009 2% 1% 2% 2% 2% 1% 2% 1% 2% 1% 1% 0% 2% 2% 2% 2% 2% 0% 0% 0% 0% 14% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

KAUFHAUS COP, DER (PAUL BLART: MALL COP)(PAUL BLART: MALL COP) / SPRI

March 26, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

February 20 - February 22, 2009 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 0% 50% 0% 50% 0% 0%

February 27 - March 1, 2009 1% 2% 0% 2% 1% 1% 2% 1% 0% 3% 1% 2% 4% 0% 0% 0% 0% 0% 75% 25% 50% 100% 0%

March 6 - March 8, 2009 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 100% 0% 100% 100% 0%

March 13 - March 15, 2009 1% 1% 1% 1% 2% 0% 1% 2% 1% 1% 1% 0% 2% 0% 2% 0% 0% 0% 50% 50% 50% 50% 0%

March 20 - March 22, 2009 6% 6% 5% 9% 2% 10% 8% 1% 3% 11% 1% 12% 10% 7% 3% 8% 6% 0% 23% 45% 14% 41% 0%

March 27 - March 29, 2009 29% 30% 27% 31% 27% 27% 34% 28% 25% 33% 27% 28% 38% 28% 26% 26% 30% 9% 27% 62% 12% 31% 13%

TOTAL AWARE


February 27 - March 1, 2009 15% 17% 13% 16% 14% 15% 16% 22% 7% 20% 14% 22% 18% 11% 15% 8% 14% 3% 47% 15% 22% 45% 3%

March 6 - March 8, 2009 17% 20% 16% 14% 22% 6% 21% 26% 18% 15% 24% 8% 22% 12% 20% 4% 20% 7% 41% 15% 11% 45% 3%

March 13 - March 15, 2009 26% 30% 23% 27% 26% 27% 26% 35% 17% 29% 30% 30% 28% 24% 22% 24% 24% 3% 42% 26% 10% 32% 3%

March 20 - March 22, 2009 42% 38% 42% 50% 31% 45% 54% 34% 27% 46% 30% 36% 56% 53% 31% 54% 52% 3% 34% 48% 11% 26% 3%

March 27 - March 29, 2009 62% 61% 64% 61% 64% 52% 70% 69% 58% 54% 67% 46% 62% 68% 60% 58% 78% 6% 23% 60% 10% 29% 9%



February 27 - March 1, 2009 41% 41% 35% 45% 31% 53% 38% 27% 43% 40% 43% 55% 22% 55% 20% 50% 57% 0% 57% 26% 26% 48% 4%

March 6 - March 8, 2009 24% 31% 16% 26% 23% 0% 33% 23% 22% 33% 29% 0% 45% 17% 15% 0% 20% 0% 47% 18% 18% 29% 0%

March 13 - March 15, 2009 21% 20% 20% 25% 15% 30% 20% 17% 12% 28% 13% 40% 14% 22% 18% 17% 27% 0% 52% 38% 5% 38% 0%

March 20 - March 22, 2009 21% 16% 27% 27% 13% 33% 22% 9% 19% 22% 7% 33% 14% 32% 19% 33% 31% 0% 40% 63% 11% 29% 0%

March 27 - March 29, 2009 29% 31% 24% 30% 26% 38% 23% 26% 26% 41% 24% 52% 32% 21% 28% 28% 15% 0% 32% 71% 14% 38% 12%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL


February 27 - March 1, 2009 2% 4% 2% 3% 3% 1% 4% 2% 3% 4% 3% 2% 6% 1% 2% 0% 2% 0% 50% 30% 10% 10% 0%

March 6 - March 8, 2009 2% 3% 2% 2% 3% 1% 3% 2% 3% 3% 3% 2% 4% 1% 2% 0% 2% 0% 25% 13% 13% 8% 0%

March 13 - March 15, 2009 2% 3% 1% 3% 1% 4% 2% 0% 2% 4% 2% 4% 4% 2% 0% 4% 0% 0% 13% 25% 0% 12% 0%

March 20 - March 22, 2009 7% 6% 7% 8% 5% 10% 5% 6% 4% 3% 8% 6% 0% 12% 2% 14% 10% 4% 40% 52% 20% 10% 4%

March 27 - March 29, 2009 14% 15% 13% 16% 13% 20% 11% 13% 12% 19% 11% 22% 16% 12% 14% 18% 6% 4% 20% 57% 18% 13% 9%

Film:

Release Date:

Field Dates:

KAUFHAUS COP, DER (PAUL BLART: MALL COP)(PAUL BLART: MALL COP) / SPRI

March 26, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

KNOWING / Conc

April 9, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 6 - March 8, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 1% 1% 2% 0% 2% 0% 0% 1% 3% 0% 1% 0% 0% 0% 3% 0% 0% 0% 25% 0% 0% 25% 0%

March 27 - March 29, 2009 1% 1% 1% 2% 1% 3% 0% 1% 0% 1% 1% 2% 0% 2% 0% 4% 0% 0% 50% 0% 25% 100% 25%

TOTAL AWARE

March 6 - March 8, 2009 9% 12% 8% 8% 11% 7% 9% 9% 13% 8% 15% 6% 10% 8% 7% 8% 8% 0% 26% 18% 11% 55% 0%

March 13 - March 15, 2009 11% 13% 10% 10% 13% 6% 13% 16% 10% 8% 17% 2% 14% 11% 9% 10% 12% 0% 42% 4% 18% 49% 4%

March 20 - March 22, 2009 12% 16% 10% 12% 13% 12% 12% 17% 9% 16% 15% 14% 18% 8% 11% 10% 6% 0% 18% 4% 10% 62% 2%

March 27 - March 29, 2009 16% 21% 11% 14% 18% 12% 16% 18% 18% 16% 26% 12% 20% 12% 10% 12% 12% 3% 34% 8% 16% 64% 4%


March 6 - March 8, 2009 17% 17% 20% 19% 18% 43% 0% 22% 15% 0% 27% 0% 0% 38% 0% 75% 0% 0% 14% 14% 29% 71% 0%

March 13 - March 15, 2009 16% 12% 20% 16% 15% 17% 15% 6% 30% 13% 12% 0% 14% 18% 22% 20% 17% 0% 43% 0% 0% 43% 0%

March 20 - March 22, 2009 34% 19% 47% 29% 31% 33% 25% 35% 22% 19% 20% 29% 11% 50% 45% 40% 67% 0% 27% 7% 7% 53% 0%

March 27 - March 29, 2009 32% 31% 36% 29% 36% 58% 6% 39% 33% 19% 38% 50% 0% 42% 30% 67% 17% 0% 52% 10% 14% 81% 5%

FIRST CHOICE - ALL

March 6 - March 8, 2009 2% 3% 2% 1% 4% 0% 1% 3% 5% 1% 4% 0% 2% 0% 4% 0% 0% 0% 22% 22% 11% 7% 0%

March 13 - March 15, 2009 2% 1% 3% 1% 3% 0% 2% 5% 1% 0% 2% 0% 0% 2% 4% 0% 4% 0% 13% 0% 0% 4% 0%

March 20 - March 22, 2009 3% 3% 5% 1% 7% 1% 0% 8% 5% 0% 5% 0% 0% 1% 8% 2% 0% 0% 21% 14% 7% 11% 0%

March 27 - March 29, 2009 4% 4% 5% 3% 6% 3% 2% 5% 7% 1% 6% 0% 2% 4% 6% 6% 2% 0% 31% 0% 13% 15% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MONSTERS VS. ALIENS / PAR

April 2, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

February 27 - March 1, 2009 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0%

March 6 - March 8, 2009 1% 0% 2% 1% 1% 1% 0% 0% 2% 0% 0% 0% 0% 1% 2% 2% 0% 0% 0% 33% 67% 0% 0%

March 13 - March 15, 2009 1% 1% 1% 1% 1% 2% 0% 2% 0% 1% 1% 2% 0% 1% 1% 2% 0% 0% 50% 50% 0% 0% 0%

March 20 - March 22, 2009 5% 7% 4% 4% 7% 5% 3% 6% 7% 5% 8% 4% 6% 3% 5% 6% 0% 0% 29% 62% 24% 10% 0%

March 27 - March 29, 2009 10% 9% 10% 10% 9% 11% 9% 14% 4% 8% 10% 10% 6% 12% 8% 12% 12% 0% 45% 61% 24% 47% 5%

TOTAL AWARE

February 27 - March 1, 2009 15% 15% 15% 14% 16% 19% 9% 22% 10% 14% 16% 22% 6% 14% 16% 16% 12% 0% 33% 12% 10% 42% 6%

March 6 - March 8, 2009 13% 14% 13% 13% 14% 10% 15% 16% 13% 14% 15% 14% 14% 11% 14% 6% 16% 0% 35% 17% 19% 30% 4%

March 13 - March 15, 2009 25% 28% 22% 27% 23% 25% 28% 26% 20% 26% 29% 22% 30% 27% 17% 28% 26% 2% 28% 29% 13% 46% 2%

March 20 - March 22, 2009 38% 40% 35% 39% 36% 32% 45% 38% 34% 42% 38% 34% 50% 35% 34% 30% 40% 3% 28% 41% 11% 32% 4%

March 27 - March 29, 2009 48% 48% 49% 48% 49% 37% 58% 60% 38% 41% 54% 30% 52% 54% 44% 44% 64% 1% 27% 50% 13% 37% 7%


February 27 - March 1, 2009 26% 17% 33% 29% 22% 26% 33% 23% 20% 14% 19% 18% 0% 43% 25% 38% 50% 0% 47% 13% 7% 27% 13%

March 6 - March 8, 2009 20% 17% 24% 20% 21% 20% 20% 31% 8% 21% 13% 29% 14% 18% 29% 0% 25% 0% 18% 18% 18% 18% 18%

March 13 - March 15, 2009 14% 13% 16% 15% 13% 20% 11% 8% 20% 12% 14% 18% 7% 19% 12% 21% 17% 0% 50% 43% 21% 57% 0%

March 20 - March 22, 2009 23% 25% 22% 25% 22% 28% 22% 21% 24% 29% 21% 29% 28% 20% 24% 27% 15% 0% 40% 49% 6% 31% 6%

March 27 - March 29, 2009 20% 19% 21% 17% 23% 22% 14% 20% 29% 22% 17% 33% 15% 13% 32% 14% 13% 0% 38% 51% 23% 49% 5%

FIRST CHOICE - ALL

February 27 - March 1, 2009 2% 2% 2% 2% 2% 1% 3% 3% 0% 1% 3% 0% 2% 3% 0% 2% 4% 0% 14% 14% 0% 9% 0%

March 6 - March 8, 2009 2% 2% 2% 2% 1% 2% 2% 0% 2% 2% 1% 2% 2% 2% 1% 2% 2% 0% 40% 20% 20% 6% 0%

March 13 - March 15, 2009 4% 3% 4% 4% 3% 6% 2% 2% 4% 1% 5% 2% 0% 7% 1% 10% 4% 0% 7% 36% 14% 11% 0%

March 20 - March 22, 2009 4% 7% 3% 3% 7% 2% 3% 7% 7% 4% 9% 4% 4% 1% 5% 0% 2% 0% 32% 32% 11% 8% 0%

March 27 - March 29, 2009 4% 5% 4% 4% 5% 3% 5% 2% 7% 4% 6% 2% 6% 4% 3% 4% 4% 0% 24% 29% 29% 24% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MORGEN, IHR LUSCHEN! / UNI

April 23, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 27 - March 29, 2009 7% 10% 5% 7% 8% 3% 10% 7% 8% 6% 13% 2% 10% 7% 2% 4% 10% 0% 25% 21% 0% 57% 2%


March 27 - March 29, 2009 8% 16% 0% 8% 13% 0% 10% 14% 13% 17% 15% 0% 20% 0% 0% 0% 0% 0% 67% 33% 0% 33% 33%

FIRST CHOICE - ALL

March 27 - March 29, 2009 1% 3% 0% 2% 1% 3% 1% 0% 1% 4% 1% 6% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 19, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




February 27 - March 1, 2009 2% 3% 2% 3% 2% 0% 5% 3% 0% 3% 2% 0% 6% 2% 1% 0% 4% 0% 50% 50% 0% 13% 0%

March 6 - March 8, 2009 2% 2% 2% 3% 2% 2% 3% 2% 1% 3% 1% 4% 2% 2% 2% 0% 4% 0% 25% 38% 25% 0% 0%

March 13 - March 15, 2009 8% 5% 10% 8% 8% 12% 3% 8% 7% 5% 5% 8% 2% 10% 10% 16% 4% 7% 43% 40% 10% 30% 3%

March 20 - March 22, 2009 26% 24% 28% 29% 23% 22% 35% 23% 22% 26% 21% 18% 34% 31% 24% 27% 36% 15% 33% 65% 19% 26% 17%

March 27 - March 29, 2009 21% 19% 24% 22% 21% 20% 24% 18% 23% 18% 20% 16% 20% 26% 21% 24% 28% 24% 39% 49% 13% 25% 13%

TOTAL AWARE




February 27 - March 1, 2009 26% 22% 28% 28% 22% 23% 34% 28% 16% 25% 19% 20% 30% 32% 25% 26% 38% 3% 45% 20% 10% 22% 4%

March 6 - March 8, 2009 31% 25% 37% 31% 32% 29% 32% 31% 32% 29% 21% 26% 32% 32% 42% 32% 32% 3% 35% 44% 13% 21% 3%

March 13 - March 15, 2009 47% 41% 53% 48% 46% 48% 47% 52% 40% 40% 42% 38% 42% 55% 50% 58% 52% 3% 34% 41% 9% 22% 3%

March 20 - March 22, 2009 58% 53% 62% 61% 54% 46% 75% 52% 55% 55% 50% 38% 72% 66% 57% 54% 78% 9% 28% 58% 14% 18% 11%

March 27 - March 29, 2009 57% 52% 62% 57% 57% 51% 63% 61% 53% 50% 54% 44% 56% 64% 60% 58% 70% 11% 31% 50% 12% 31% 11%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio





February 27 - March 1, 2009 24% 27% 21% 26% 20% 30% 24% 18% 25% 32% 21% 40% 27% 22% 20% 23% 21% 0% 58% 25% 8% 29% 0%

March 6 - March 8, 2009 32% 28% 34% 34% 29% 34% 34% 26% 31% 31% 24% 38% 25% 38% 31% 31% 44% 0% 41% 49% 13% 21% 5%

March 13 - March 15, 2009 20% 17% 24% 20% 22% 29% 11% 27% 15% 18% 17% 37% 0% 22% 26% 24% 20% 0% 51% 49% 13% 23% 3%

March 20 - March 22, 2009 22% 16% 28% 21% 24% 26% 17% 19% 29% 13% 20% 21% 8% 27% 28% 30% 26% 0% 37% 73% 22% 20% 22%

March 27 - March 29, 2009 17% 13% 21% 14% 21% 8% 19% 16% 26% 14% 13% 5% 21% 14% 28% 10% 17% 0% 38% 65% 20% 28% 13%

FIRST CHOICE - ALL




February 27 - March 1, 2009 4% 2% 6% 5% 4% 2% 7% 4% 3% 3% 1% 2% 4% 6% 6% 2% 10% 0% 20% 20% 0% 2% 0%

March 6 - March 8, 2009 8% 7% 8% 10% 6% 10% 9% 8% 3% 8% 6% 10% 6% 11% 5% 10% 12% 3% 27% 33% 7% 3% 0%

March 13 - March 15, 2009 8% 6% 9% 8% 8% 10% 5% 7% 8% 7% 5% 12% 2% 8% 10% 8% 8% 0% 27% 40% 7% 5% 3%

March 20 - March 22, 2009 9% 8% 11% 11% 8% 8% 13% 5% 10% 8% 7% 8% 8% 13% 8% 8% 18% 3% 31% 61% 31% 5% 17%

March 27 - March 29, 2009 10% 8% 14% 10% 12% 10% 9% 10% 13% 10% 5% 12% 8% 9% 18% 8% 10% 10% 31% 64% 15% 9% 8%

Film:

Release Date:

Field Dates:


March 19, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PHANTOMSCHMERZ (PHANTOM PAIN) / WB

April 30, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 27 - March 29, 2009 5% 7% 4% 6% 5% 4% 7% 5% 4% 6% 7% 6% 6% 5% 2% 2% 8% 0% 40% 10% 10% 30% 10%


March 27 - March 29, 2009 9% 8% 14% 9% 11% 0% 14% 0% 25% 0% 14% 0% 0% 20% 0% 0% 25% 0% 50% 0% 0% 50% 0%

FIRST CHOICE - ALL

March 27 - March 29, 2009 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 0% 2% 0% 1% 2% 0% 2% 0% 25% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 26, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


February 27 - March 1, 2009 1% 1% 1% 1% 1% 1% 0% 2% 0% 0% 1% 0% 0% 1% 1% 2% 0% 0% 67% 67% 0% 33% 0%

March 6 - March 8, 2009 0% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 100% 50% 50% 0%

March 13 - March 15, 2009 2% 1% 3% 2% 2% 2% 1% 2% 2% 1% 0% 2% 0% 2% 4% 2% 2% 0% 14% 57% 14% 14% 0%

March 20 - March 22, 2009 4% 2% 6% 3% 5% 3% 3% 4% 6% 2% 2% 0% 4% 4% 8% 6% 2% 6% 19% 44% 25% 13% 0%

March 27 - March 29, 2009 7% 6% 10% 5% 11% 4% 5% 9% 12% 1% 10% 0% 2% 8% 11% 8% 8% 10% 20% 40% 27% 13% 13%

TOTAL AWARE


February 27 - March 1, 2009 17% 11% 24% 18% 17% 23% 12% 19% 15% 11% 11% 14% 8% 24% 23% 32% 16% 3% 26% 19% 17% 30% 8%

March 6 - March 8, 2009 25% 14% 37% 23% 28% 28% 18% 23% 34% 10% 19% 16% 4% 36% 38% 40% 32% 2% 14% 27% 13% 33% 7%

March 13 - March 15, 2009 33% 17% 49% 34% 32% 33% 34% 33% 31% 16% 18% 12% 20% 51% 46% 54% 48% 2% 17% 40% 15% 16% 5%

March 20 - March 22, 2009 39% 25% 52% 40% 37% 34% 45% 41% 33% 26% 24% 18% 34% 53% 50% 50% 56% 3% 10% 33% 24% 17% 5%

March 27 - March 29, 2009 36% 25% 50% 32% 44% 27% 36% 47% 40% 21% 29% 18% 24% 42% 58% 36% 48% 3% 17% 42% 17% 21% 8%



February 27 - March 1, 2009 15% 18% 13% 11% 18% 17% 0% 26% 7% 18% 18% 29% 0% 8% 17% 13% 0% 0% 70% 40% 10% 20% 0%

March 6 - March 8, 2009 4% 3% 7% 2% 9% 4% 0% 4% 12% 0% 5% 0% 0% 3% 11% 5% 0% 0% 0% 50% 0% 50% 0%

March 13 - March 15, 2009 3% 3% 2% 4% 0% 9% 0% 0% 0% 6% 0% 17% 0% 4% 0% 7% 0% 0% 67% 0% 33% 33% 33%

March 20 - March 22, 2009 4% 4% 4% 1% 7% 3% 0% 5% 9% 4% 4% 11% 0% 0% 8% 0% 0% 0% 33% 33% 33% 33% 33%

March 27 - March 29, 2009 3% 2% 4% 2% 5% 4% 0% 2% 8% 5% 0% 11% 0% 0% 7% 0% 0% 0% 0% 40% 0% 20% 0%

CONFIDENTIAL

History Report




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Plus

25

13-17 18-24 25-34 35-49 25

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FIRST CHOICE - ALL


February 27 - March 1, 2009 1% 1% 0% 1% 0% 1% 1% 0% 0% 2% 0% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 6 - March 8, 2009 1% 1% 0% 1% 1% 0% 1% 0% 1% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 1% 1% 1% 2% 0% 2% 1% 0% 0% 1% 0% 2% 0% 2% 0% 2% 2% 0% 33% 0% 0% 0% 0%

March 20 - March 22, 2009 1% 1% 1% 1% 1% 2% 0% 1% 1% 2% 0% 4% 0% 0% 2% 0% 0% 0% 25% 25% 25% 8% 25%

March 27 - March 29, 2009 1% 1% 2% 1% 2% 1% 1% 3% 1% 1% 1% 2% 0% 1% 3% 0% 2% 33% 20% 60% 20% 8% 20%

Film:

Release Date:

Field Dates:


March 26, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RACHELS HOCHZEIT (RACHEL GETTING MARRIED) / SPRI

April 2, 2009




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25

13-17 18-24 25-34 35-49 25

Under

Plus

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13-17 18-24 25

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25

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Movie

Internet Radio

UNAIDED AWARE

February 27 - March 1, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 6 - March 8, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 1% 0% 1% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 2% 0% 0% 4% 0% 50% 0% 0% 50% 0%

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

February 27 - March 1, 2009 10% 9% 12% 11% 10% 12% 9% 13% 7% 10% 8% 16% 4% 11% 12% 8% 14% 5% 15% 27% 17% 34% 3%

March 6 - March 8, 2009 10% 6% 14% 10% 10% 10% 10% 8% 11% 7% 5% 12% 2% 13% 14% 8% 18% 8% 15% 28% 13% 28% 4%

March 13 - March 15, 2009 11% 9% 14% 10% 13% 9% 10% 18% 8% 7% 10% 8% 6% 12% 16% 10% 14% 2% 18% 20% 9% 38% 4%

March 20 - March 22, 2009 15% 9% 21% 14% 16% 6% 21% 17% 15% 7% 11% 4% 10% 20% 21% 8% 32% 5% 17% 12% 12% 41% 4%

March 27 - March 29, 2009 13% 8% 19% 14% 13% 10% 17% 13% 12% 6% 9% 2% 10% 21% 16% 18% 24% 4% 19% 15% 8% 46% 5%


February 27 - March 1, 2009 26% 17% 30% 38% 10% 42% 33% 8% 14% 30% 0% 38% 0% 45% 17% 50% 43% 0% 40% 40% 20% 40% 0%

March 6 - March 8, 2009 20% 25% 15% 20% 16% 30% 10% 13% 18% 29% 20% 33% 0% 15% 14% 25% 11% 0% 43% 43% 0% 29% 0%

March 13 - March 15, 2009 17% 12% 22% 17% 19% 33% 0% 22% 13% 14% 10% 25% 0% 18% 25% 40% 0% 0% 0% 0% 13% 25% 0%

March 20 - March 22, 2009 7% 6% 10% 7% 9% 0% 10% 6% 13% 0% 9% 0% 0% 10% 10% 0% 13% 0% 60% 0% 60% 40% 0%

March 27 - March 29, 2009 22% 27% 16% 19% 20% 0% 29% 15% 25% 33% 22% 0% 40% 14% 19% 0% 25% 0% 50% 10% 0% 20% 20%

FIRST CHOICE - ALL

February 27 - March 1, 2009 1% 1% 2% 2% 1% 4% 0% 0% 1% 2% 0% 4% 0% 2% 1% 4% 0% 0% 0% 0% 0% 0% 0%

March 6 - March 8, 2009 1% 2% 1% 2% 1% 4% 0% 1% 0% 3% 0% 6% 0% 1% 1% 2% 0% 0% 0% 20% 0% 6% 0%

March 13 - March 15, 2009 2% 1% 4% 2% 3% 2% 2% 1% 4% 1% 1% 0% 2% 3% 4% 4% 2% 0% 0% 0% 13% 4% 0%

March 20 - March 22, 2009 1% 2% 2% 2% 2% 1% 2% 1% 2% 1% 2% 2% 0% 2% 1% 0% 4% 0% 0% 0% 33% 5% 0%

March 27 - March 29, 2009 2% 1% 3% 2% 2% 0% 4% 2% 2% 0% 2% 0% 0% 4% 2% 0% 8% 0% 13% 0% 13% 17% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RADIO ROCK REVOLUTION (THE BOAT THAT ROCKED) / UNI

April 16, 2009




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Plus

25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Preview Commercial

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Poster

Movie

Internet Radio

UNAIDED AWARE

March 13 - March 15, 2009 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 100% 100% 0% 0% 0%

TOTAL AWARE

March 13 - March 15, 2009 5% 6% 4% 6% 5% 6% 5% 6% 3% 5% 7% 6% 4% 6% 2% 6% 6% 0% 35% 20% 15% 20% 0%

March 20 - March 22, 2009 6% 6% 6% 8% 5% 7% 8% 5% 4% 9% 3% 8% 10% 6% 6% 6% 6% 8% 42% 8% 13% 38% 3%

March 27 - March 29, 2009 10% 10% 11% 11% 10% 10% 12% 11% 8% 6% 14% 8% 4% 16% 5% 12% 20% 0% 41% 10% 7% 34% 5%


March 13 - March 15, 2009 11% 8% 13% 18% 0% 0% 40% 0% 0% 20% 0% 0% 50% 17% 0% 0% 33% 0% 0% 0% 50% 0% 0%

March 20 - March 22, 2009 30% 8% 50% 13% 56% 14% 13% 60% 50% 0% 33% 0% 0% 33% 67% 33% 33% 0% 43% 0% 43% 29% 0%

March 27 - March 29, 2009 9% 5% 19% 18% 5% 20% 17% 9% 0% 0% 7% 0% 0% 25% 0% 33% 20% 0% 40% 0% 40% 40% 40%

FIRST CHOICE - ALL

March 13 - March 15, 2009 2% 2% 1% 3% 0% 2% 3% 0% 0% 4% 0% 2% 6% 1% 0% 2% 0% 0% 0% 0% 20% 0% 0%

March 20 - March 22, 2009 2% 2% 1% 2% 1% 4% 0% 0% 2% 4% 0% 8% 0% 0% 2% 0% 0% 0% 0% 0% 17% 0% 0%

March 27 - March 29, 2009 2% 1% 3% 3% 1% 4% 1% 0% 2% 1% 1% 2% 0% 4% 1% 6% 2% 14% 29% 29% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 19, 2009




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Plus

25

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13-17 18-24 25

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Plus

25

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Movie

Internet Radio

UNAIDED AWARE



February 27 - March 1, 2009 7% 7% 8% 7% 7% 5% 9% 10% 4% 5% 8% 4% 6% 9% 6% 6% 12% 25% 25% 25% 14% 29% 11%

March 6 - March 8, 2009 6% 7% 7% 3% 11% 2% 4% 14% 7% 2% 12% 2% 2% 4% 9% 2% 6% 4% 11% 22% 7% 48% 7%

March 13 - March 15, 2009 10% 9% 11% 10% 10% 7% 13% 12% 7% 10% 8% 10% 10% 10% 11% 4% 16% 33% 26% 23% 21% 33% 21%

March 20 - March 22, 2009 24% 24% 25% 23% 26% 19% 27% 28% 23% 20% 28% 16% 24% 26% 23% 22% 30% 23% 29% 53% 26% 52% 28%

March 27 - March 29, 2009 25% 29% 19% 28% 20% 24% 31% 18% 22% 31% 27% 28% 34% 24% 13% 20% 28% 31% 35% 48% 17% 48% 23%

TOTAL AWARE



February 27 - March 1, 2009 48% 51% 47% 43% 55% 37% 49% 67% 43% 43% 59% 38% 48% 43% 51% 36% 50% 9% 13% 32% 6% 34% 15%

March 6 - March 8, 2009 45% 46% 48% 40% 54% 28% 52% 59% 48% 36% 55% 28% 44% 44% 52% 28% 60% 6% 16% 35% 10% 43% 12%

March 13 - March 15, 2009 53% 53% 54% 52% 54% 42% 62% 61% 47% 49% 56% 40% 58% 55% 52% 44% 66% 13% 19% 35% 9% 37% 17%

March 20 - March 22, 2009 63% 66% 60% 62% 65% 51% 72% 63% 66% 60% 72% 50% 70% 63% 57% 52% 74% 17% 22% 48% 16% 43% 19%

March 27 - March 29, 2009 66% 65% 67% 67% 65% 65% 69% 66% 63% 61% 68% 58% 64% 73% 61% 72% 74% 18% 21% 49% 12% 42% 19%




February 27 - March 1, 2009 23% 22% 27% 20% 27% 19% 20% 28% 26% 26% 19% 32% 21% 14% 37% 6% 20% 0% 13% 38% 9% 45% 32%

March 6 - March 8, 2009 24% 26% 28% 18% 35% 18% 17% 34% 35% 17% 33% 7% 23% 18% 37% 29% 13% 0% 20% 31% 4% 45% 16%

March 13 - March 15, 2009 25% 17% 33% 25% 25% 19% 29% 18% 34% 14% 20% 15% 14% 35% 31% 23% 42% 0% 32% 38% 6% 43% 19%

March 20 - March 22, 2009 26% 20% 31% 30% 20% 29% 31% 17% 23% 23% 17% 24% 23% 37% 25% 35% 38% 0% 38% 59% 19% 52% 30%

March 27 - March 29, 2009 22% 16% 27% 24% 19% 18% 29% 17% 21% 20% 12% 14% 25% 27% 26% 22% 32% 0% 36% 63% 18% 45% 27%

CONFIDENTIAL

History Report




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Plus

25

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13-17 18-24 25

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February 27 - March 1, 2009 6% 8% 6% 5% 9% 3% 7% 8% 9% 8% 7% 6% 10% 2% 10% 0% 4% 4% 4% 30% 4% 12% 15%

March 6 - March 8, 2009 9% 10% 9% 7% 12% 6% 7% 15% 8% 8% 11% 4% 12% 5% 12% 8% 2% 0% 11% 28% 3% 12% 14%

March 13 - March 15, 2009 11% 9% 14% 12% 11% 7% 16% 11% 11% 9% 8% 6% 12% 14% 14% 8% 20% 4% 30% 36% 9% 12% 27%

March 20 - March 22, 2009 15% 14% 15% 16% 13% 9% 22% 14% 12% 16% 11% 6% 26% 15% 15% 12% 18% 7% 33% 44% 21% 13% 28%

March 27 - March 29, 2009 18% 16% 20% 19% 17% 14% 23% 18% 15% 16% 15% 8% 24% 21% 18% 20% 22% 7% 26% 54% 16% 20% 20%

Film:

Release Date:

Field Dates:


March 19, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 26, 2009




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Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

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Preview Commercial

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Poster

Movie

Internet Radio

UNAIDED AWARE


February 27 - March 1, 2009 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

March 6 - March 8, 2009 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 100% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 1% 0% 1% 1% 1% 1% 0% 1% 0% 0% 0% 0% 0% 1% 1% 2% 0% 0% 0% 50% 0% 50% 0%

March 27 - March 29, 2009 1% 3% 0% 1% 2% 0% 1% 3% 1% 1% 4% 0% 2% 0% 0% 0% 0% 20% 20% 20% 0% 80% 0%

TOTAL AWARE


February 27 - March 1, 2009 7% 9% 5% 8% 6% 11% 5% 8% 3% 13% 4% 16% 10% 3% 7% 6% 0% 19% 15% 22% 11% 44% 15%

March 6 - March 8, 2009 4% 5% 4% 5% 4% 2% 7% 3% 5% 5% 5% 2% 8% 4% 3% 2% 6% 6% 12% 6% 24% 47% 0%

March 13 - March 15, 2009 3% 4% 2% 4% 2% 3% 5% 2% 1% 7% 1% 6% 8% 1% 2% 0% 2% 18% 27% 9% 9% 36% 0%

March 20 - March 22, 2009 10% 12% 6% 12% 6% 9% 15% 7% 5% 18% 6% 14% 22% 6% 6% 4% 8% 14% 17% 14% 11% 44% 0%

March 27 - March 29, 2009 9% 13% 6% 9% 10% 7% 10% 11% 8% 8% 17% 6% 10% 9% 2% 8% 10% 17% 11% 17% 11% 53% 1%


February 20 - February 22, 2009 32% 25% 40% 38% 20% 50% 0% 50% 0% 40% 0% 40% N/A 33% 50% 100% 0% 0% 50% 50% 25% 0% 25%

February 27 - March 1, 2009 13% 12% 30% 13% 27% 18% 0% 25% 33% 15% 0% 25% 0% 0% 43% 0% N/A 0% 40% 60% 20% 20% 20%

March 6 - March 8, 2009 25% 10% 43% 11% 38% 0% 14% 100% 0% 0% 20% 0% 0% 25% 67% 0% 33% 0% 25% 0% 0% 50% 0%

March 13 - March 15, 2009 13% 38% 0% 38% 0% 33% 40% 0% 0% 43% 0% 33% 50% 0% 0% N/A 0% 0% 33% 0% 0% 33% 0%

March 20 - March 22, 2009 2% 4% 0% 4% 0% 0% 7% 0% 0% 6% 0% 0% 9% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

March 27 - March 29, 2009 1% 4% 0% 0% 5% 0% 0% 9% 0% 0% 6% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%

CONFIDENTIAL

History Report




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Plus

25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

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FIRST CHOICE - ALL


February 27 - March 1, 2009 1% 2% 0% 1% 1% 1% 0% 1% 1% 1% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 6 - March 8, 2009 1% 2% 0% 2% 0% 2% 2% 0% 0% 4% 0% 4% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 1% 2% 0% 2% 0% 1% 2% 0% 0% 3% 0% 2% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 1% 1% 0% 1% 0% 1% 1% 0% 0% 2% 0% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


March 26, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TRAUZEUGE GESUCHT (I LOVE YOU, MAN) / PAR

April 23, 2009




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25

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Under

Plus

25

13-17 18-24 25

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Plus

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13-17 18-24 Film

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Movie

Internet Radio

UNAIDED AWARE

March 20 - March 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 20 - March 22, 2009 6% 5% 7% 6% 5% 3% 9% 6% 4% 7% 2% 6% 8% 5% 8% 0% 10% 14% 18% 9% 14% 55% 13%

March 27 - March 29, 2009 4% 5% 3% 3% 5% 3% 3% 8% 2% 3% 7% 2% 4% 3% 3% 4% 2% 6% 31% 6% 0% 50% 3%


March 20 - March 22, 2009 15% 0% 23% 17% 10% 0% 22% 17% 0% 0% 0% 0% 0% 40% 13% N/A 40% 0% 67% 0% 33% 67% 0%

March 27 - March 29, 2009 46% 20% 67% 50% 30% 33% 67% 25% 50% 33% 14% 0% 50% 67% 67% 50% 100% 0% 33% 17% 0% 33% 17%

FIRST CHOICE - ALL

March 20 - March 22, 2009 1% 1% 2% 1% 1% 1% 1% 2% 0% 1% 0% 0% 2% 1% 2% 2% 0% 0% 0% 25% 0% 0% 0%

March 27 - March 29, 2009 2% 1% 2% 2% 1% 4% 0% 2% 0% 2% 0% 4% 0% 2% 2% 4% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 23, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Poster

Movie

Internet Radio

UNAIDED AWARE

January 30 - February 1, 2009 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 0% 0% 0%




March 20 - March 22, 2009 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 27 - March 29, 2009 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 100% 100% 0%

TOTAL AWARE





March 20 - March 22, 2009 10% 14% 5% 12% 8% 10% 13% 11% 4% 19% 10% 18% 20% 4% 5% 2% 6% 3% 13% 13% 18% 53% 3%

March 27 - March 29, 2009 8% 10% 8% 6% 12% 6% 6% 14% 10% 5% 15% 4% 6% 7% 9% 8% 6% 3% 19% 6% 17% 58% 4%



February 6 - February 8, 2009 14% 12% 33% 11% 21% 0% 14% 14% 29% 13% 11% 0% 17% 0% 40% N/A 0% 0% 50% 0% 0% 50% 0%



March 20 - March 22, 2009 11% 14% 11% 13% 13% 20% 8% 18% 0% 16% 10% 22% 10% 0% 20% 0% 0% 0% 0% 0% 0% 40% 20%

March 27 - March 29, 2009 17% 15% 19% 17% 17% 17% 17% 14% 20% 20% 13% 0% 33% 14% 22% 25% 0% 0% 67% 17% 33% 50% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

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13-17 18-24 Film

Seen

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Movie

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FIRST CHOICE - ALL





March 20 - March 22, 2009 1% 1% 2% 1% 2% 1% 0% 1% 3% 0% 2% 0% 0% 1% 2% 2% 0% 0% 0% 0% 0% 6% 0%

March 27 - March 29, 2009 1% 2% 0% 1% 1% 1% 1% 2% 0% 2% 2% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


April 23, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 26, 2009




Under

Plus

25

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Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

Preview Commercial

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Poster

Movie

Internet Radio

UNAIDED AWARE


February 27 - March 1, 2009 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0% 2% 2% 50% 0% 0% 50% 50% 0%

March 6 - March 8, 2009 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 100% 0%

March 13 - March 15, 2009 1% 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 2% 0% 0% 1% 0% 0% 50% 50% 0% 0% 0% 0%

March 20 - March 22, 2009 2% 1% 3% 3% 1% 3% 3% 0% 1% 1% 1% 0% 2% 5% 0% 6% 4% 0% 71% 43% 14% 43% 0%

March 27 - March 29, 2009 6% 6% 7% 5% 8% 2% 7% 6% 10% 2% 10% 0% 4% 7% 6% 4% 10% 0% 20% 48% 12% 28% 0%

TOTAL AWARE


February 27 - March 1, 2009 10% 9% 11% 12% 8% 15% 8% 7% 9% 10% 7% 12% 8% 13% 9% 18% 8% 5% 21% 18% 23% 41% 5%

March 6 - March 8, 2009 14% 10% 18% 14% 13% 14% 14% 9% 17% 10% 9% 12% 8% 18% 17% 16% 20% 4% 11% 9% 19% 35% 9%

March 13 - March 15, 2009 17% 15% 18% 18% 14% 23% 13% 10% 19% 18% 12% 20% 16% 18% 17% 26% 10% 3% 23% 15% 11% 26% 3%

March 20 - March 22, 2009 24% 22% 26% 25% 22% 27% 23% 18% 26% 25% 18% 24% 26% 25% 26% 30% 20% 4% 28% 30% 18% 21% 5%

March 27 - March 29, 2009 33% 31% 37% 31% 37% 27% 35% 35% 38% 24% 37% 24% 24% 38% 36% 30% 46% 1% 12% 53% 12% 25% 2%



February 27 - March 1, 2009 17% 6% 27% 17% 19% 27% 0% 43% 0% 10% 0% 17% 0% 23% 33% 33% 0% 0% 57% 29% 29% 29% 29%

March 6 - March 8, 2009 7% 5% 9% 7% 8% 7% 7% 0% 12% 0% 11% 0% 0% 11% 6% 13% 10% 0% 0% 25% 25% 75% 0%

March 13 - March 15, 2009 10% 7% 11% 14% 3% 17% 8% 10% 0% 6% 8% 10% 0% 22% 0% 23% 20% 0% 33% 33% 17% 0% 17%

March 20 - March 22, 2009 6% 7% 6% 8% 5% 15% 0% 0% 8% 12% 0% 25% 0% 4% 8% 7% 0% 0% 33% 67% 0% 33% 33%

March 27 - March 29, 2009 7% 8% 5% 8% 5% 4% 11% 3% 8% 8% 8% 8% 8% 8% 3% 0% 13% 0% 44% 33% 11% 22% 11%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL


February 27 - March 1, 2009 3% 3% 4% 5% 1% 9% 1% 0% 2% 4% 1% 6% 2% 6% 1% 12% 0% 8% 8% 8% 8% 5% 0%

March 6 - March 8, 2009 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 2% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

March 13 - March 15, 2009 2% 2% 1% 2% 2% 2% 1% 1% 2% 1% 3% 2% 0% 2% 0% 2% 2% 33% 0% 0% 0% 0% 0%

March 20 - March 22, 2009 2% 3% 2% 3% 2% 4% 1% 0% 3% 3% 2% 6% 0% 2% 1% 2% 2% 0% 14% 43% 0% 5% 14%

March 27 - March 29, 2009 1% 2% 1% 1% 2% 1% 1% 0% 4% 0% 4% 0% 0% 2% 0% 2% 2% 0% 20% 60% 20% 0% 20%

Film:

Release Date:

Field Dates:


March 26, 2009


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

X-MEN ORIGINS: WOLVERINE / Fox

April 29, 2009




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 27 - March 29, 2009 1% 2% 1% 1% 2% 0% 2% 2% 1% 1% 2% 0% 2% 1% 1% 0% 2% 20% 0% 20% 20% 40% 0%

TOTAL AWARE

March 27 - March 29, 2009 38% 45% 34% 33% 46% 26% 40% 55% 36% 39% 51% 24% 54% 27% 40% 28% 26% 1% 26% 14% 14% 48% 1%


March 27 - March 29, 2009 43% 42% 42% 45% 40% 35% 53% 40% 39% 44% 41% 42% 44% 48% 38% 29% 69% 0% 32% 18% 12% 50% 0%

FIRST CHOICE - ALL

March 27 - March 29, 2009 12% 13% 11% 12% 12% 11% 13% 12% 11% 13% 13% 16% 10% 11% 10% 6% 16% 2% 13% 17% 9% 18% 0%

Summary Report Film Tracking Study Germany N T E R N A T I O N … · Summary Report March 30, 2009...

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