Summary of Professional Practice

PHANMARKETING EXPERIENCE

RICHARD

01

AWARDED PROJECTSWORK EXPERIENCE

CAREER PATH + DEVELOPMENTSUMMARY PROPOSALS + BIDS AT PAGE/My global experience in creating exhibits and presentations for clients, complemented by my passion for and the rigor of architecture, has evolved into a dedication to graphic design and design visualization, increasingly leading me towards focusing my energies on the marketing side of operations.

For the past two years, I have contributed to the success of Page/ as well other architecture firms in Houston: working closely with marketing teams and designers, I have provided services for bid proposals, marketing packages for clients and future clients, and the reinvention of company production and brand identity. My current position at Page/ was created specifically around my leadership skills, my ability to understand design, and to then communicate this information to the marketing team. My career at Page/ has lead to profitable projects as well award recognition of Principals and for design. From 2012 to the present I have been apart of a team awarded over 100 million dollars in project work for Page/ and continue to prove as a valuable asset to future client development.

1. 22 Waugh

2. Two Shell Enterprise Building Rennovation: 10M

3. Two Shell Training Center

4. High School Law Enforcement and Criminal Justice HISD

5. North Forest High School HISD

6. Texas State LBJ Student Center

7. University of Houston Basketball Training Center

8. Methodist Confidential Project

9. El Paso County Hospital District: Two Emergency Rooms and a Freestading Clinic

10. Banner Health: Various Clinics

11. Methodist Expansion NICU

PAGE/ 2012 - 20141. Branding Consultant for the Page/

Architects

2. Visualization Designer

3. Liaison between the marketing + design team

4. Bid + Package proposals for high profile clients

5. Schematic and Design Development specialist for various commercial sectors

100 MILLION

01

02

03

HOUSTON INDEPENDENT SCHOOL DISTRICT

High School Law Enforcement and Criminal Justice

RFP

Contents/

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03 01

JAMIE SLIDES

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HOUSTON INDEPENDENT SCHOOL DISTRICT

High School Law Enforcement and Criminal Justice

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2012

TYPICALPage/ Powerpoint Presentation

QA

Data/ Infographic

Firm Information

Transition Page

Title Page

Page/ Powerpoint Presentation Page/ Powerpoint Presentation

2013

MODIFIED

2014

RE-BRAND

2010 201368M 98M 29.9%

Revenue IncreaseSince I have joined Page/

2012

TYPICALPage/ Presentation Page/ Presentation

2013

MODIFIED

57.8%Cost Benefit Analysis

100Hours

42.2HoursCompleted In Allocated

Time for Bid + Proposal

2013

CORPORATE IDENITYThe Revitalization of Page/[Proposal for Technip]

media

THEATER DISTRICT Option 3.2

LOu

isiA

NA

WALKER sT

cAPiTOL sT

RusK sT

mcKiNNEy sT

LAmAR sT

.5 miLEs1 miLE

JonEShaLL

aLLEYThEaTER

JonESPLaZa

TWo ShELLPLaZa

TRANQuiLiTy PARK

bAyOuPLAcE

hERmANsQuARE

cAR AND PEDEsTRiANciRcuLATiON

buiLDiNGLOTs

PARKiNGGARAGE

ciVic/ PARKsPAcEs

ThEATER DisTRicTAND sPORTscONVENTiONs

STREET EGRESS

FRONTAGE:LObby

STREET fRonTaGE

VisuAL cONNEcTiON FROm LOuisiANA sT.

ThEaTER diSTRicT

JONEs hALLALLEy ThEATER

commEnTS

We have no way of knowing exactly what we will be getting until we approve the final stones for the job. The slab will determine the final size of the pieces on the wall. Because it is difficult to approximate the variation we will see I have approximated as best as I can the color given the stone photos I have been sent from various suppliers. The two examples seen on the right better represent what I expect the final stones sizes to be.

Gateway into the Theater district:main car circulation to downtown passes through Louisiana to the theater district.

BUILDING TENANT STANDARDS Option 3.2

PaRKinG ciRcULaTion

TWO shELLPARKiNGANALysis

TRanSiT

LOuisiANA sTREET ciRcuLATiON

commEnTS


WALKER sT

cAPiTOL sT

RusK sT

mcKiNNEy sT

LAmAR sT

DALLAs sT

JonESHaLL

aLLEYTHEaTER

JonESPLaZa

JonESHaLL

aLLEYTHEaTER

JonESPLaZa

TRANQuiLiTy PARK

BAyOuPLAcE

BAyOuPLAcE

hERmANsQuARE

LOuisiANA sTREETLiGhT RAiLmAiN

mETROBus sTOPs

EXiT FROmFREEWAy

I-45

I-45

I-10

I-10

I-45

59

59

FROM ALLEN PARKWAY

LIG

HT

RAIL

TWo SHELLPLaZa

TWo SHELLPLaZa

LOu

isiA

NA

Gateway into the Theater district:main car circulation to downtown passes through Louisiana to the theater district.

LOBBY ENTRANCE

facadE

buiLDiNG FAcE

fiRST REcommEndaTion

LOuisiANA sT. cORNER ENTRy

SEcond REcommEndaTion

WALKER sT.cENTRAL LOcATED ENTRy

commEnTS


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A A

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K K

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AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' - 4 1/2

"16' -

8 1/2"

16' - 5"

14' - 0"

14' - 0"

16' - 5"

16' - 8 1/2

"15' -

4 1/2"

250' - 8"

125' - 0"

GARAGE RAMP

WALKER ST


PLaza TREaTmEnT

buiLDiNGbRANDiNG


809LOuisiANA

TREaTmEnT

mATERiALs

Two ShELL PLaza

• Material and height of the

building create a heavy anchor

to the site.

Two ShELL PLaza

Two ShELL PLaza

• Applying various materials to

the structure allow a lightness

to the building. Creating a

new anchor and plaza space

for pedestrians and oncoming

traffic.

• Elevating the lobby floor will

also generate a datum line in

comparison to neighboring

buildings.

Exterior RenderingExist Interactive Media Metal Paneling System

Channel Glass

Scheme 01

commEnTS


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A A

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AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' - 4 1/2"

16' - 8 1/2"

16' - 5"

14' - 0"

14' - 0"

16' - 5"

16' - 8 1/2"

15' - 4 1/2"

250' - 8"

125' - 0"

GARAGE RAMP

WALKER ST

EnTRY

EnTRY

a

a

a

a

b

b


FLOOR PLATES ONE LEVEL SUN ANALYSIS DIAGRAM SUN LIGHT DISTIBUTION

NATURAL SUN LIGHT ANALYSIS


Security Desk - Backlite Glass

Floor and Wall - Existing Travertine Polished/ Filled

Glass

Ceiling and Lighting

Glass Water Wall

Wall Panel - Sapeli Mahagony

Built in Benches: Metal Wrapped and Upholstered

SCHEME A materials/ Graphics

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A A

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N N

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AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' -

4 1/2"

16' -

8 1/2"

16' -

5"14

' - 0"

14' -

0"16

' - 5"

16' -

8 1/2"

15' -

4 1/2"

250' - 8"

125'

- 0"

GARAGE RAMP

WALKER ST



SCHEME A urban Green

Landscaping and Seating

Exterior Material Inspiration

Moon Stone Rocks

Pathways

Water Features

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A A

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G G

K K

N N

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X X

AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' -

4 1/2"

16' -

8 1/2"

16' -

5"14

' - 0"

14' -

0"16

' - 5"

16' -

8 1/2"

15' -

4 1/2"

250' - 8"

125'

- 0"

GARAGE RAMP

WALKER ST


ZENGARDEN

SCHEME B Amenity/ café

Kiftsgate Court

Castro Cafe - India

Outdoor Cafè

I House - London

Graffiti Cafe - Singapore

BANKENTRANcE

BANK

UP

FIREcOMM.

UPGARAGE RAMP

WALKER ST

SECURITY

BACK OF HOUSE

MECHANICALEQUIPMENT



WALKER sT

LOu

isiAN

A

WALKER sT

LOu

isiA

NA

WALKER sT

LOu

isiA

NA

WALKER sT

LOu

isiAN

A

LOu

isiA

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LOu

isiA

NA

WALKER sT WALKER sT

LOu

isiA

NA

PEDEsTRiANWALKWAy

EXisTiNG ENTRANcELObbiEs OF LOuisiANA

buiLDiNGs

LAMAR sT

McKiNNEy sT

WALKER sT

RusK sT

1010MiLAM

1010Parking

courtyard

1000LOuisiANA

910LOuisiANA

611Walker

700Louisiana

711Louisiana

1111LOuisiANA

1100LOuisiANA

STREET FRONTAGE Pedestrian and Public space Allocation

STREET EGRESS

FRONTAGE:LOuisiANAPEDEsTRiANAcEss


LOuisiANA sT.LObby


WALKER sT.LObby

PRoS

• The brown color palette will begin

to identify the intervention

• Works with existing floor color

• Strong distinct veining with either

horizontal lines or swirls

PRoS






conS

• Will the stone begin to compete

with the strong red marble

• Harder to light

conS



• Harder to light

Scheme 01: Egress Using Louisiana Egress Scheme 02: Egress Using Walker Egress

Louisiana and Lamar St.

Louisiana and Walker St.

Louisiana Street View Material1100 Louisiana 1000 Louisiana 1010 Milam

commEnTS



PLaza TREaTmEnT

buiLDiNGbRANDiNG


809LOuisiANA

TREaTmEnT

mATERiALs

Two ShELL PLaza



to the site.

Two ShELL PLaza

Two ShELL PLaza






traffic.




buildings.

Exterior RenderingExist Interactive Media Metal Paneling System

Channel Glass

Scheme 01

commEnTS


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1

6

6

11

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21

21

26

26

31

31

36

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41 46

A A

D D

G G

K K

N N

R R

U

X X

AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' - 4 1/2"

16' - 8 1/2"

16' - 5"

14' - 0"

14' - 0"

16' - 5"

16' - 8 1/2"

15' - 4 1/2"

250' - 8"

125' - 0"

GARAGE RAMP

WALKER ST

EnTRY

EnTRY

a

a

a

a

b

b


PLaza TREaTmEnT

buiLDiNGbRANDiNG


809LOuisiANA

TREaTmEnT

mATERiALsPRoS






Two ShELL PLaza



to the site.

Two ShELL PLaza

Two ShELL PLaza






traffic.




buildings.

PRoS






conS



• Harder to light

conS



• Harder to light

Exterior RenderingExist Frosted Glass Louver System Metal Paneling System

Frosted Backlit Glass

Scheme 01

commEnTS


1

1

6

6

11

11

16

16

21

21

26

26

31

31

36

36

41

41 46

A A

D D

G G

K K

N N

R R

U

X X

AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' - 4 1/2"

16' - 8 1/2"

16' - 5"

14' - 0"

14' - 0"

16' - 5"

16' - 8 1/2"

15' - 4 1/2"

250' - 8"

125' - 0"

GARAGE RAMP

WALKER ST

EnTRY

EnTRY

a

a

a

a

b

b

MASS PUNCTURE FINAL MASSING VERTICAL COURTYARD

MASSING DIAGRAM


GROSS FLOOR AREA RATIOS: CORE AND FACADE SYSTEM

80,200 SFGROSS AREA

68,720 SF86%GROSS AREA

82,200 SF60%GROSS AREA

11,280 SF14%CORE AREA

32,032 SF40%FACADE: SKIN

SCHEME C indoor Garden

Water and Rock Installations

Enclosed Garden

Green Walls

Topiary Walls

Waterscape

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A A

D D

G G

K K

N N

R R

U

X X

AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' -

4 1/2"

16' -

8 1/2"

16' -

5"14

' - 0"

14' -

0"16

' - 5"

16' -

8 1/2"

15' -

4 1/2"

250' - 8"

125'

- 0"

GARAGE RAMP

WALKER ST



SCHEME A Art

Moveable Art Walls

Projection Art

Light Instalations

Digital Art Wall

Sculptural Seating

Interactive Displays

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26

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31

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36

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A A

D D

G G

K K

N N

R R

U

X X

AA AA

"1 - '92"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"6 - '72"1 - '92

15' -

4 1/2"

16' -

8 1/2"

16' -

5"14

' - 0"

14' -

0"16

' - 5"

16' -

8 1/2"

15' -

4 1/2"

250' - 8"

125'

- 0"

GARAGE RAMP

WALKER ST


OuTDOOR ART GALLERy


PLaza TREaTmEnT

buiLDiNGbRANDiNG

Exterior Rendering

commEnTS


Blog/ Tunnel TechsInterior Redesign/ Material Boards

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Bid Proposal/ Two Sheel Plaza03

03

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client branding

Houston, Tx 77002PF

713.650.0637713.650.0165

[email protected]

1600 Smith Street

MICHAEL A. MASSAMICHAEL A. MASSA

1600 Smith Street

www.BLUEmassas.com

Houston, Tx 77002PF

713.650.0637713.650.0165

MIC

HAEL A

. MA

SSAHouston, Tx 770021600 Sm

ith Street

MICHAEL A. MASSA

Houston, Tx 770021600 Smith Street

MICHAEL A. MASSA Houston, Tx 770021600 Smith Street

MICHAEL A. MASSAwww.BLUEmassas.com

Stationary

Match Box

Envelope

Coaster

Business Card

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Ghana

Loire, France

Beijing, China

Qatar, Saudi ArabiaRiyadh, Saudi Arabia

Panama CanalIstanbul, Turkey

Timore Leste

Manila, PhilippinesNew Guinea

PHANVISUALIZATION EXPERIENCE

RICHARD

01

GLOBAL EXPERIENCEWORK EXPERIENCE

RESEARCH + DEVELOPEMENTSUMMARY PROPOSALS

Location

Master Plan experience resulting in the curation of New York, Istanbul and Beijing exhibits addressing urbanism and technology. Data pertaining to population growth and the demand for housing were translated into visual graphics to inform and communicate the need for metaobolic design.

While pursuing my Masters degree at Columbia University in New York City, I focused not only on architecture but specifically, the communication of design to architecture’s public. Capitalizing on Columbia’s wide array of resources and commitment to breadth in training, I gained skills and experience in multiple markets- from housing to corporate commercial—and how design can serve these sectors in communicating to their global market. Grants awarded to me from the school created further opportunities to focus on design communication through supporting my work on the curation of exhibits, such as Experiments in Motion featured by the Huffington Post, New York and The Revival of the Halic Sea an exhibit for the City Officials of Istanbul.

1. Exploration of foreign markets provided visual insight and innovative techniques to communicating information globally.

2. Specialized in the marketing division of architecture through various classes with highly respectable graphic design mentors throughout New York.

3. Crafted the practice of Presentation and Proposal development for client bids.

4. Trained in multiple software platforms to convey and relate design concepts using various outlets to support research based design.

COLUMBIA UNIVERSITY GRANT 2012Master plan and architectural proposal for the redevelopment of the New York City. The program included a 3.5 MSQFT master plan to incorporate mixed residential and retail program as well sustainable integrated systems to generate a self sustaining development. The grant resulted in a presentation to the City Council and Exhibit for the rejuvenation of the City.

M.ARCH

2012

EXPERIMENTS IN MOTIONColumbia University Audi Grant

2011

ACUPUNCTURESurface Screen + StructureSoho, New York

2012

THE MAJESTIC CITYThe Revitalization of the Halic SeaIstanbul Planning Department

communication

Exhibit BoardsBIM Modules

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awards

Houston, Texas9,650 SF

A dynamic and highly flexible design reflects and supports the brand of care offered by Modern Spine, a medical practice specializing in spinal disorders. The main entrance opens into a spa-cious waiting room, imbued with natural light and featuring a balance of warm wood veneer and sleek, glossy materials. This combination of con-temporary features and warm materials is carried out throughout the clinical and office areas with the use of wood vinyl flooring and glass walls. Exam rooms feature sliding doors which maxi-mize the square footage within, and clerestories in the walls allow natural light to flow into the corridors. The plan is organized around a loop corridor that promotes a smooth work flow between the administrative offices and the clinical areas. The use of modular walls in the exam rooms allows for the integration of accessories that puts all equip-ment within easy reach of the care providers. As the practice expands, the moveable, modular walls and millwork will provide them the ability to rearrange their office space with little to no additional construction, and within a matter of hours. This flexibility is promoted in the ‘bench-ing’ configuration of the sit-to-stand height nurse stations, giving Modern Spine the ability to add work stations in the future.

Modern SpineDeveloping a Flexible and Dynamic Interior

INTERACTIVE PATIENT ROOM

LOBBY

OFFICE

EXAM ROOM

X-RAY ROOM

KITCHEN/ CONFERENCE

EDUCATIONAL ROOMS

NURSES STATIONS

RESTROOMS

MISCELLANEOUS SPACES

FUTURE TENANT

Floor Plan LEGENDLOBBY

OFFICE

EXAM ROOM

X-RAY ROOM

KITCHEN/ CONFERENCE

EDUCATIONAL ROOMS

NURSES STATIONS

RESTROOMS

MISCELLANEOUS SPACES

FUTURE TENANT

MOVEABLE WALLS

CONCEPT

Natural Light

Natural Light

OPEN LOBBY CLERESTORIES IN WALLS LOOP CORRIDOR PROGRAMFLEXIBLE SPACESModular Walls Provide Ability to Expand and Reconfigure Interior

01MOVEABLEWALLS ALLOWFLEXIBILITY

02 NEW WALLSCREATED

03

NEW LAYOUTWITH LITTLETO NO CONSTRUCTIONCOST

Loop Corridor Stimulates a Smooth Work Flow

CIRCULATION

CONCEPT

Natural Light

Natural Light

OPEN LOBBY CLERESTORIES IN WALLS LOOP CORRIDOR PROGRAMLOOP CORRIDOR

PATIENTCIRCULATION

STAFFCIRCULATION01

01

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AIAS 2006AIAS Interiors 2013

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Modern SpineSugar Land, Texas9,650 SF

Cougar Woods Dining HallHouston, Texas 25,656 SF

Texas Children’s Hospital West Campus: Interiors Houston, Texas 535,947 SF

1800 Westloop South Houston Texas 35,400 sf

AIA Fellow/ 201403

06

John Cryer III, FAIA

Brick AwardsAIA Interior Award(ASLA) American Society of Landscape Architects

AV

AVAV

AV

AV

Lanzhou City; Category II, Commercial/ Institutional 2.B.7

AV

AVAV

Lanzhou River Restoration and Development Plan

Summary of Professional Practice

Documents

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