A few of the highlights from the Broadcast, Interactive, Internet and Hybrid TV in Africa (TVA) Conference

4th to 8th July 2011, Sandton Convention Centre, Johannesburg, South Africa

7/6/2011 © 2010 Alan Quayle Business and Service Development 1

African Telecommunications Union Opening Keynote, Professor James Kulubi

THE IMPORTANCE OF DIGITAL AND INTERACTIVE TV TO AFRICA BOTH SOCIALLY AND IN STIMULATING AFRICAN INNOVATION

Understanding Africa: Africa is wealthier than India

Africa has a greater number of households earning more than $20,000 per year than India

Africa has 52 cities with a population of more than a million, the same number as Europe and more than China. 40% of Africans live in cities, the same number as China and greater than India.

Urbanization is critical to economic and technological development

More than 85 million people earn more than $5,000 per year, a level of income which allows >50% to be spent on non-food items

Large scale discretionary spending is the first sign of long-term prosperity, as in Brazil 10 years ago

There are over 900m consumers on the African continent. African consumer spending is $860 billion per year, which is

larger than that of Russia or India.

Most multinationals serve the 150 million „Africa 1‟ market of the upper middle class, ignoring a 500 million „Africa 2‟ middle-

market that is vastly underserved, compared to their equivalent in India and China.

Understanding Africa: In 2010 We Passed 500M Mobile Subscribers

Mobile reset the World‟s assumptions on Africa. Africa‟s ARPU is comparable to Latin America and China, and

twice that of India

M-PESA – unique innovation out of Africa

mHealth – unique innovation out of Africa

Key Points

• Africa was the fastest growing mobile region in the passed decade

• Through the digital TV transition Africa is likely to be the fastest

growing region for digital TV in the World

• Unique innovations have come from Africa such as mobile money

(M-PESA) and mobile health

• Digital TV has the potential to repeat these innovations given the

unique African market

MultiChoice and UEC, Chris Oberholzer & Alan Sullivan

Satellite and Hybrid TV:

The Realities of TV Service Delivery in Africa

Target Market Multichoice and UEC focused on how DVB over IP can be used in

a solution targeting Hospitality, that is MDUs and gated communities. Example of the diverse solutions required to meet

the unique African market.

Solution Architecture Solution Architecture shows the importance of a Hybrid TV

solution to delivering the broad range of services described in the next slides

Services

• DVB over IP / Connected Set-Top-Box and OTT (Over-the-Top) content

• OTT –Over the top content

o VOD –Video on demand streaming (Unmanaged -> Internet)

o Catch-up TV –(Typically offered as over internet service by Broadcasters)

o Internet Radio services –(World radio streaming services)

o Interactive services/applications –(Information based applications and games)

o Open Internet access –(Internet searching via search engine, e.g. Google)

o Social networking tools –(Facebook, Tweet , LinkedIn, Flicker, MySpace etc)

o Security and local community content

• Other revenue related opportunities –

o Targeted advertising –(Advert insertion, interactive newspaper)

o Search & recommendation engine -(TV content related search engine)

o Enhanced EPG –(Detailed meta data retrieval and display capability)

Services

Key Points

• Interactivity is difficult in Africa given the lack of fixed broadband

infrastructure, broadband cost, and variable performance of mobile

broadband infrastructure

• It‟s a diverse market so diverse solutions are required

• The MultiChoice / UEC project provides an example of how Hybrid

TV is being introduced into the market to deliver a richer experience

IMPALA, Joss Armitage

MHEG AND MHEG-IC

Example of MHEG Electronic Program Guide

Example of MHEG Services

MHEG Proposition

MHEG-IC capabilities

Key Points

• MHEG and MHEG-IC have achieved significant deployments

• It presents a mature standard that can be implemented at low cost

which is attractive for the African market in achieving its universal

service obligations

• An issue is the relatively small number of experienced developers

available to create content and services in MHEG

Huawei, Ted Hsuing

Digital TV – Challenges and Outlook

Huawei‟s Hybrid TV solution: Ningbo and Saudi Telecom

IPTV Platform

TV

STB HG

DSLAM

IP Bearer Network

Home antenna

Headend antenna

1. All the free channels received by a home

antenna

2. Encrypted channels received by a headend

antenna

Solution:

•Huawei provides an IP and HFC-convergent interactive television solution to launch value-added services such as VOD and time-shift TV.

•Distributed deployment of large-capacity and carrier-grade streaming server M12000 to address massive requests for on-demand content.

•Flexible BSS middleware system is used, providing support for smooth expansion of services.

Customized dual-mode

solution: DVB-S + IPTV

Customized EPG

Customized home wiring

solution Support for XDSL, WiFi,

and Cat 5E Support for multiple STBs Support for network access

through power cables

Satellite signals

IPTV platform

DTV platform

IPTV+DTV content

management platform

Live coding

IPTV+DTV service support

platform

IPTV&DTV dual mode STB

First stage: 20,000 subscribers Second stage: 60,000 subscribers

VOD/ Time-shift TV

Live TV

Ningbo (IP+DVB-C): Enhancing Revenue by Threefold with VoD Services

Saudi Telecom (IP+DVB-S): Bringing Large no. of FTA Channels plus VoD Service to the Mass

Ningbo IP broadband

network

Ningbo Netcom

cable network

Customized STB + Remote

Control • Function + Shape + Interface • Automatically initial configuration

through USB

Customized network plan &

optimization Service • Encoder optimization and FEC &

ARQ deployment • decrease network requirement • SQM deployment to save OPEX

Huawei Hybrid TV Deployments

Huawei‟s End to End Solution for Digital Video ( DVB-T, IPTV, Hybrid TV & OTT) provides Unique Value

Based on SDP & SDK Open for 3rd Party Developers Open for Terminals Open for Value-added Services

Browser based EPG Customized EPG (within 1 month) Customized functions & VAS (

1month/ VAS)

Pre-integrated solution with 3rd party vendors

Comprehensive SDP & Network Management solution

Network Assessment, Integration & Management

Content Acquisition Strategic Plan Development Operations consultancy Managed Services Vast R& D Resources

Consistent

Openness

Flexible

Customization

Rich Experience in

Network & System

Integration

Fast Time to

Market

Cost Efficient Solution

CTC STB cost is reduced 30%

Customer Driven Roadmap

Etisalat

Future proof IPTV investment

Efficient reuse of existing components protecting operator‟s investment.

Malaysia TM

Fastest Deployment within 83 days!

Huawei Has > 10 years of Digital TV Service Experience for Successful Deployment of TV Service

2000 2004 2007

.

Up to 2010

Huawei has already deployed 37 IPTV applications with over 2 Million Active

subscribers and 7 Million system capacity

Multimedia Product line 3 solutions: Digital TV, Video phone Video conference Product: STB, QAM, Encoder, Terminal: STB Network Product: Fiber transmission of TV Signal and TV stream

Digital Entertainment Product line 4 solutions: IPTV, Digital TV, Mobile TV Internet TV Product: QAM/IPQAM, Encoder, VOD, CDN Terminal: Video phone,Video conference, STB Network Product: Fiber transmission of TV stream, Multi-Play Solution, Mobile network ptimization

Digital Home Product line 5 solutions: IPTV, Digital TV, Mobile TV Internet TV, Video Surveillance Product: QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC Terminal: Video phone, Video conference, STB, HG/AG/ONU Network Product: Fiber transmission of TV stream, Multi-Play Solution, Mobile network optimization Core Network Product: IMS based IPTV

Digital Home Product line 6 solutions: IPTV, Digital TV, Mobile TV, Internet TV, Video Surveillance, Hybrid TV Product: QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC, Mashup

Terminal Company: Video phone, Video conference, STB HG/AG/ONU/RG

Fixed Network Product line: Fiber transmission of TV stream, Multi-Play Solution

Mobile Network Product: Mobile network optimization LTE based TV Service

Core Network Product: IMS based IPTV

Hisilicon Company: Encoder/Decoder chipset

Huawei Digital TV Global Commercial Case List

Mexico Iusacell

Impl/50,000

Guangdong Telecom

2006/1,950,000

Shanghai Telecom

2008/500.000

Saudi STC

2009/45,000

Pakistan PTCL

2008/100,000

Russian NMN Telecom

2007/110,000

Malaysia TM

2010/340,000

Morocco Telecom

2006/150,000

Top supplier in E2E IPTV projects : 40 commercial E2E IP Video projects deployed

Huge total capacity : More than 9.500.000 subscribers Q1.2011

Top recent growth in E2E projects : 20 awarded projects in 2009 and 2010; 15+ expected in 2011

Strong growth outside China

Top in relevant project size : 17 projects with 150k+ capacity sold

8 with 100.000+ act. subs; 1 with 1.2 Mio.+ act. subs

China Telecom will grow in 2011 about 3.5 million subs

Ecuador Telecom

2009/100,000

Xinjiang Telecom

2007/400,000

Zhejiang Telecom

2010/1,000,000

China Unicom

2006/540,000

UAE Etisalat

4.2011/200,000

Qatar Qtel

Impl/200,000

Hungary DT/MT

Impl/500,000

Key Points

• Huawei is perhaps an overlooked supplier in the Digital TV space in

the developed markets

• However, its clear Huawei is committed to Africa and delivering

solutions that meet the markets‟ diverse needs

Alticast, Anthony Smith Chaigneau

DVB Middleware – DTT & Hybrid

History

The DTT Interactive Market Opportunity Was Decided Well Over 15 Years Ago

However even in the In the Last 10 Years

Only a Very Small Percentage of DTT Went Interactive

WHY?

Because…

Launch of SD = ASO, No Real Business Model for Interactive, Lack of Good Return

Channel then came HDTV and IPTV, Then 3DTV, NOW OTT & Catch-UpTV…

Now There is a BIG

Fight For Control of

“The TV Remote”

% of Digital PayTV Subscribers Worldwide

This is a key point, interactive TV has been slow to take off

DVB MARKET GROWTH -GEM-HBB for DVBT2

DVB-GEM 1.3 Published

• State of the art Java-based TV middleware

• Deployed in Terrestrial, Cable and Satellite broadcast, IPTV and adds Blu-ray, OTT

• Secure multiple application environment

• Networking, device hardware access

• Flexible signaling and protocol interfaces

• Stored applications, PVR APIs

• Supports broadcast, Managed and Unmanaged broadband & Blu-ray interactive

Common Middleware

36

DVB-T2 Gets GEM 1.3 Hybrid OTT Interactive Specification

DVB-GEM uses Java, so can leverage a larger developer base than MHEG

• To Date In Countries with Well Developed INTERNET infrastructure the advent of

the “Connected TV” devices have made the Consumers aware that there is

an alternative. TV EVERYWHERE initiatives - So Broadcasters have had to

make moves to try to bring good programming and Value Added Services…

Cater for ALL Levels – Basic to Multi-Level Offering

JUST PATCHING DTT with MHEG5 OR

PAPERING OVER THE CRACKS WITH RED BUTTON &

DIGITAL TELETEXT IS NOT ENOUGH TODAY!

Conclusion – More Innovative DTT Solutions Pave the Way

37

With all the Technological Advances in MOBILE, TELCO, a More Sophisticated

Consumer with Smartphones and APPS and Hi-Tech Gadgets…And it is becoming

affordable

In Technology Today’s Technology WHY SHOULD TV COMPROMISE…

INVEST IN THE FUTURE OR LOSE OUT – WE HAVE ALREADY SEEN THIS!

2009-2010 Onwards Broadcasters Have Been Forced To Move

Key Points

• Anthony provided a great presentation on DVB-GEM

• Its broader capabilities and use of Java (many more experienced developers

than MHEG) enables it to provide far richer experiences to the user

• There are potentially higher component costs, but without specific STB

implementations to compare such its hard to quantify.

• Another option is HbbTV (which has recommended CE-HTML), its component

costs are higher than DVB-GEM, however, it enables all web developers to be

able to create content

• For Africa the key is to define what Universal Service means

o That is, what services will be universally available. Of course broadcast TV and radio, but

specifically what services above that, e.g. if education is a core requirement, what

specifically needs to be supported?

o With the services defined its then possible to see (through real product demonstrations)

the service capability versus cost from the many STB suppliers.

Verimatrix, Pierre Hunter

Converging PayTV and OTT to Build a Stronger Position in the TV Delivery Ecosystem

HLS is an essential part of Over The Top TV – as it can cope with variable performance of an unmanaged IP connection

Smooth Streaming (Microsoft) and Apple HLS are the two main options at present

Example of security applied to Managed IP

Example of Security applied to an OTT Solution

Key Points

• Content owner‟s approval of the security solution is critical

• Also content owner‟s rights must be negotiated for each method, e.g.

the rights for mobile, broadband, and internet are separate

o The content owners are currently the biggest challenge in enabling TV

Everywhere for most PayTV providers

• This is a theme that recurs several times, the content owners are the

puppet-masters in the TV ecosystem

Thabo Makenete, Universal Service and Access Agency of South Africa

USAASA‟s role in building the digital TV industry of Africa

Why the need for subsidies?

• Looming deadlines – ITU (2015) and Policy (2013)

• Short migration programme (towards 2013 or 2015)

• Market forces may not be enough to depend on, especially for those

needy TV households (more than 5 Million TV households may be

considered needy)

• South Africa needs to speed up the process of ensuring that needy

TV households migrate to Digital TV and are part of the digital

revolution

• Through the USAF, USAASA will facilitate the speed up of migrating

needy TV households to Digital TV (STB Subsidy Programme)

Contributing to the South African digital TV industry

• USAASA‟s STB Subsidy Programme will contribute to the STB building blocks of the Digital TV industry value chain

• Subsidies to +5 Million needy TV households towards the cost of an STB, contributing to

– Manufacturing of those STBs by local manufacturers

– Distribution to all areas, including far flung rural areas

– Retailing, with more focus in rural areas where many of the target TV households are located

– Installation of STBs in households that may not be able to self install

Manufacturing Distribution Retailing Installing

Extending contribution to the African digital TV industry

• Through subsidization of locally manufactured STBs, local

intellectual property will be developed, which may be shared and

further developed within the continent

• With the STB Subsidy Programme, we will be able to share

knowledge on

o Subsidizing needy TV households and developing systems and processes

to achieve this

o Reaching TV households in rural areas and ensuring a less cumbersome

process

o Installation support for needy TV households that may not be able to self

install

Key Points

• Voucher system is likely

• In some neighborhoods up to 75% of needy homes could need installation

support, though 25% would be a broader market figure

• Motivation will be critical, as in other countries advertising the benefits (more

channels, radio, better quality, education services, etc.) as well as making it

fashionable will be key.

• I remain perplexed on the need for local manufacturing. I understand the need

to create jobs, but perhaps jobs in STB manufacture are not the best use of

Africa‟s resources. Perhaps training to create the applications and services that

will run on the STBs (in Africa and the rest of the World) would be a more future

proof use of investment, and simply buy the boxes from one of the many large

volume suppliers in Asia.

Simon Drinkwater, LimeLight and John Schalkwyk, BCX

Role of Content Delivery Networks in IPTV and OTT TV

Key Points

• CDNs are the hidden work horse of service delivery over the internet

• Without Limelight OTT TV is not possible

• BCX has licensed Limelight‟s technology to create a regional CDN,

linked to Limelight‟s global CDN

• Enables Limelight to deliver both globally and locally

Jacek and Marek Dziembowski, Antfarm

Why Local is better for Content Deliver Networks

CDN elevator pitch – Introduction

• What exactly is a CDN, why is it necessary?

• A simple definition

• A CDN is a network solution designed specifically to address the challenges of serving content across

bandwidth constrained network topologies e.g. Internetworks, private & public WANs.

• Internetworks have bottlenecks

• Internetworks are by design, inefficient at transporting high bandwidth or large volumes of content –

bottlenecks occur at locations of high traffic concentration e.g. long distance backhaul links, ISP peering points

etc.

• Content distribution

• A CDN can overcome bottlenecks by distributing content to the Internetwork edge or by offloading traffic from

congested locations within a network.

• Sample CDN performance metrics

• Fast response / low latency

• Reduced connection time

• Reduced buffering (streamed media)

• Highest quality content is served (for adaptive streaming)

Industry perspectives – logistics analogy*

•

Global logistics: oil tankers, container ships, aircrafts

Internet global logistics: global CDNs

Regional Logistics: Trains, freight, local aircraft, national couriers.

Internet regional logistics: National / local CDNs (inter/intra ISP)

Local Logistics: Couriers (door-to-door deliveries), the postman, mail, newspapers etc

Intranet logistics: In-corporate, private CDNs

*reference to JetStream, http://www.jet-stream.com

Industry perspectives – why local is lekker?

• Why a local CDN?

• Closer to end users, improved CDN performance

• Improved quality of adaptive video streams

• Lower latency / faster response / connection times

• Reduced buffering

• Ability to overcome capacity constraints / bottlenecks

• Geographic distribution of nodes (inter & intra ISP)

• Higher Capacity

• On-net within the ISP network (Intra-ISP)

• Off-net across ISPs (Inter-ISP)

• Reduce peering traffic between ISPs

• Operational cost savings

• Intra-ISP: traffic is offloaded from expensive WAN / backhaul links

• Inter-ISP: ISP peering traffic cost savings

• Closer to clients

• Enterprise / private CDN integration

Antfarm perspective – background

Who is Antfarm?

• A brief history

• Take to market:

• Streaming media service provision

• Using Antfarm local CDN and /or integration to global CDNs

• Streaming media systems integrator

• Current service specialization / product offering:

• 24 x 7 live streaming (Internet radio, video etc)

• Live event-based streaming i.e. webcasts

• Provision & integration of streaming media solutions (encoding solutions, enterprise CDNs etc)

Antfarm perspective – live stream workflow

1. Capture 2. Encode 3. Relay 4. Distribute 5.Consume

CDN

Live Streaming Architecture

Antfarm perspective – CDN relevance

• Antfarm legacy CDN:

• History

• Purpose built in partnership with Internet Solutions

• NetApp-based appliances using Cisco WCCP for redirection

• Benefits derived:

• Adoption of a new business model (uncapped streaming)

• Captured radio streaming market

• Improved experience for end users (no capping)

• Challenges encountered:

• Vendor lock-in as a result of proprietary technology (inability to adapt to changes in

codecs / formats etc)

• Limited upgrade path

• Vendor dissolution (stream caching capability)

• Peering issue with SAIX

Antfarm perspective – CDN relevance

• Antfarm current CDN:

• Description:

• Inter & Intra-ISP architecture

• Scalable architecture – metro / satellite node model

• server based architecture – less expensive, generic H/W & best of breed media

application servers

• format agnostic

• Purpose built in fulfilment of Antfarm services e.g. live streaming, webcasts etc.

• Benefits derived:

• Ability to absorb „flash crowds‟ / peaks of high demand

• Ease of integration to global CDNs

• Ease of upgrade (vendor agnostic)

• Ease of scalability (new nodes in Africa, in country)

Antfarm perspective – CDN relevance

• Relevance of a local CDN to Antfarm?

• Assumes the Distribution role in the 5 step live stream workflow

• Used for local* content distribution in fulfilment of streaming media

service offerings:

• Provision of permanent, live streaming services

• Capacity / performance to serve the local market

• Progressive billing model facilitates cost-effective local streaming media distribution

• Service flexibility / adaptability (specific client requirements)

• Supports event-based live webcasts

• Ability to absorb high capacity webcasts (via Intra & Inter-ISP distributed architecture)

• Custom integration solutions

• Enterprise / private CDNs

* Antfarm CDN includes an international footprint

Key Points

• Antfarm started in 2000, recognizing the need for CDNs very early

on

• They‟ve created a business in Africa focused on delivering a range of

services on top of their local CDN for radio stations and businesses

• They‟re starting to see TV channels also following the model of the

radio stations in broadcasting online

• Provides a great example of the need for a complete wrap of services

in helping businesses and broadcasters deliver their content with a

great experience online.

Torsten Hoffmann, Global Media Consult

Understanding Worldwide Case Studies in 3D

Popular Science, February 1962:

48 years later: Telegraph, March 13th 2010

Movie Theatres

• 22,000 screens worldwide (Jan 2011) (g)

3D Television

• 87% of owners are happy (a)

• Growth per quarter 100%+ (b)

• Prices of 3DTVs drop by up to 10% per month ( c)

• 160 million units shipped in 2015 ( c)

• 15 million units in USA by 2012 (f)

Science

• Viewers are more “attentive and immersed” (d)

• 15% higher retention for advertisement is higher (e)

Sources: (a) Cable & Telecommunications Association for Marketing (b) DisplaySearch ( c) iSupply (d) MindLab (e) James Stewart OCE (f) Futuresource Consulting (g) Digdia

900 million devices by 2014

3D TV Channels

• Only a few dozen 3D Channels today

• 100 3DTV Channels by 2014 (a)

• Sport is a major driver (NBA finals, Wimbledon,

Football)

Few dozen VOD

Platforms

• Premium Prices

• Heavy Usage

• Embedded on TVs (LG, Samsung)

Sources: (a) InStat

According to Al Caudullo at 3DGuy.tv there have been about 90 movies from the 1950's till

2000, and since 2005 till present over 100 more.

Upcoming 3D Titles (many Sequels and Remakes):

Resident Evil: Afterlife, Happy Feet, Ice Age Sequel, Madagaskar 3, Star Trek 2, Tintin

(S.Spielberg), Superman, Cats&Dogs 2, Fantastic Four, Spider Man 6, Titanic 3D (Remake),

Wild 3D (IMAX), Jillian's Travels, Quantum Quest (NASA), Safety Geeks (series), "The Legend

of the Guardians“, Bulletproof (series), Starfish Cove, David Attenborough's Flying Monsters,

TT3D, Gnomeo and Juliet, music performances, and ALL major sport events including NBA,

Football, Darts, Tennis, Golf, …

More Movies are in the pipeline. Rumors include:

Men in Black 3, Beowulf, the Little Prince (series), The Invention of

Hugo Cabret (Martin Scorsese), Don Quixote 3D, Montreux Jazz

Festival, Coronation Street, Arabia, dozens of music concerts and

summer movie festivals, Winx Club (series), Burning Man 3D, Drive

Angry & A Very Harold & Kumar Christmas 3D, Texas Chain Saw

Massacre, Sher Khan, Napoleon 3D, MaeNok (Horror), Pororo - the

little penguin, Ghost Hotel, Dark Truths, Final Destination 4, Green

Latern by Sony Imageworks, Cirque du Soleil, A Fast Parade,

Abraham Lincoln: Vampire Hunter, The Avengers in New Mexico,

The Croods by Dreamworks Animation 2013, Underworld 4, Homage

to Homer , MotorStorm Apocalypse 3D, Saga about Raakvile,

Carnival in Rio de Janeiro, Ubisoft is developing 3D feature films for

three of their most popular franchises: Ghost Recon, Splinter Cell

and Assassin‟s Creed

Production Companies are switching to 3D

“3D is becoming a predominant mode of production according to a

survey of film, TV, commercial and corporate media production

professionals. Indeed, the survey Media Services, a leading

entertainment accounting, payroll, crew booking and software

providers [sic], revealed that nearly half of houses say that their

business will focus on 3D film and 3D TV production in the next

five years.”

Our s3D Movie Portfolio for 2011

Our Non-Fiction s3D titles

Key Points

• Though the glasses are a pain, when the content is compelling, it

transforms the experience

• 3D pricing is around HD pricing – its hard to add a premium at the

moment as the market is in development

• Diversity in consumption is the key factor to understand

o Not all viewers will watch 3D (ever)

o However, enough in the industry think there will be a significant

audience, where producing 3D content will give their content an edge in

the competitive market of viewers attention.

Wild Earth, Graham Wallington

Broadcasting in 3D – the Practical Realities of 3D

Where is WildEarth?

• 3DTV channel

• Non-linear production and licensing

• Internet:

o iPad

o Roku

o Web (wildearth.tv)

o Re-distribution (Ustream, YouTube, DailyMotion,

Justin.tv and Livestream)

Getting out of Africa!

• IP from Djuma to London

• The long fat pipe

• Window sizes and lost packets

• Wireless networks

• The satellite solution

London to the world

• Cloud Based Master Control

• Hosted Master Control

• UDP, the proxy and the decoder

• Client head-ends

• A global IP footprint (less opex more capex)

3D on the Internet

• YouTube and wildearth.tv

• Cinemizers

• iTunes

• Connected TV and OTT

Economics of LIVE streaming

• Bandwidth costs are plummeting

• Video advertising is growing

• In-stream advertising = revolution. Why?

• Birth of the ad platform

Some examples

• AfriCam (1998 – 2001)

o JPEG refresh = page views = banners with low bandwidth = profits

o 56kbps stream for $5.99/month x 2000 subs = insolvent!

• Hornby Island eagles (2005)

o 55,000 concurrent viewers

o Huge bandwidth bill = massive losses!

• Lily the bear (2010)

o 50,000 concurrent viewer peak

o 8,000 concurrent average for 2.5 months

o $15,000 profit

• Decorah Eagles (2011) – one of 100 eagle nest cams. Why this one?

o 187 million views

o 150,000 concurrent viewer peak

o 100,000 concurrent average

o Massive profits!

What‟s next?

• The next Decorah eagles will make a fortune:

o 100,000+ concurrent LIVE viewers

o A $2.50 CPM per 1,000 overlays

o An overlay every 60 seconds

o That‟s $250.00 per minute revenue!!

o With $16.00 per minute bandwidth costs.

o You do the math …

• Google buys Hulu. Why?

Key Points

• Content is critical to whether 3D matters

• Combining live, 3D and „over the top‟ creates compelling and unique

experiences for specific content types, e.g. Nature

• Graham quoted gross revenues from some events of nearly $500k

(given their specific platform)

• Clear we‟ve barely scratched the surface of the enormity of the

changes new TV technologies, networks, platforms and business

models will unleash