Summary of 2008 EOSDIS User Survey& EOSDIS OutreachSummary of 2008 EOSDIS User Survey& EOSDIS Outreach

Carol.L.Boquist@nasa.gov

HDF & HDF-EOS Workshop

Aurora, CO

10/16/2008

Carol.L.Boquist@nasa.gov

HDF & HDF-EOS Workshop

Aurora, CO

10/16/2008

American Customer Satisfaction IndexAmerican Customer Satisfaction Index

ACSI is the #1 national economic indicator of customer satisfaction.

Over 40 industries and 200 organizations covering 45% of the U.S. economy use the ACSI.

Over 70 U.S. Federal Government agencies measure more than 120 programs/services using the ACSI.

The survey is conducted by CFI Group under a contract with the Department of Treasury's Federal Consulting Group, Executive Agent in government for the ACSI.

Department of Treasury works with OMB to ensure adherence to applicable Federal regulations such as the Privacy Act and the Paperwork Reduction Act.

ACSI is the #1 national economic indicator of customer satisfaction.

Over 40 industries and 200 organizations covering 45% of the U.S. economy use the ACSI.

Over 70 U.S. Federal Government agencies measure more than 120 programs/services using the ACSI.

The survey is conducted by CFI Group under a contract with the Department of Treasury's Federal Consulting Group, Executive Agent in government for the ACSI.

Department of Treasury works with OMB to ensure adherence to applicable Federal regulations such as the Privacy Act and the Paperwork Reduction Act.

Survey QuestionsSurvey Questions

Challenge is to cover the

The survey contains comment fields and three types of questions:

Rating questions for the ACSI and EOSDIS modelsNon-modeled rating questionsDemographic questions

A series of questions are asked for each of the 5 elements of the EOSDIS model:

Product searchProduct satisfactionDeliveryProduct qualityCustomer support

CFI’s methodology quantifiably measures and links satisfaction levels to performanceand prioritizes actions for improvement.

Survey QuestionsSurvey Questions

Questions need to keep up with changing technology Refine, add, eliminate questions But keep the model the same

Survey has changed slightly each time The standard questions measuring satisfaction are the same 2008 survey was shorter

Questions need to keep up with changing technology Refine, add, eliminate questions But keep the model the same

Survey has changed slightly each time The standard questions measuring satisfaction are the same 2008 survey was shorter

The challenge is to keep the survey short enough so users are willing to respond,yet long enough to reflect the complexity of the data and understand the needs of the diverse user community.

EOSDIS Data CentersEOSDIS Data Centers

Alaska Satellite Facility DAAC–ASF DAACwww.asf.alaska.eduSynthetic Aperture Radar (SAR) Products, Sea Ice, Polar Processes, Geophysics

Crustal Dynamics Data Information System–CDDIShttp://cddis.gsfc.nasa.govSpace Geodesy

Global Hydrology Resource Center–GHRChttp://ghrc.nsst.nasa.gov/Hydrologic Cycle, Severe Weather Interactions, Lightning, Atmospheric Convection

Goddard Earth Sciences Data and Information Services Center–GES DISChttp://disc.gsfc.nasa.govGlobal Precipitation, Solar Irradiance, Atmospheric Composition, Atmospheric Dynamics, Global Modeling

Land Processes DAAC–LP DAAChttp://LPDAAC.usgs.govSurface Reflectance, Land Cover, Vegetation Indices

Level-1 Atmospheres Archive and Distribution System (LAADS)–MODAPShttp://ladsweb.nascom.nasa.govMODIS Level-1 and Atmosphere Data Products

NASA Langley Research Center Atmospheric Science Data Center–LaRC ASDChttp://eosweb.larc.nasa.govRadiation Budget, Clouds, Aerosols, Tropospheric Chemistry

National Snow and Ice Data Center DAAC–NSIDC DAAChttp://nsidc.orgSnow and Ice, Cryosphere, Climate Interactions, Sea Ice

Oak Ridge National Laboratory DAAC–ORNL DAAChttp://www.daac.ornl.govBiogeochemical Dynamics, Ecological Data, Environmental Processes

Ocean Biology Processing Grouphttp://oceancolor.gsfc.nasa.govOcean Biology, Sea Surface Temperature, Biogeochemistry

Physical Oceanography DAAC–PO.DAAChttp://podaac.jpl.nasa.govSea Surface Temperature, Ocean Winds, Circulation and Currents, Topography and Gravity

Socioeconomic Data and Applications Center–SEDAChttp://sedac.ciesin.columbia.eduHuman Interactions, Land Use, Environmental Sustainability, Geospatial Data, Multilateral Environmental AgreementsAtmosphere Data Products

2006

72

78

71

74

76

82

73

78

2005 2007

75

73

73Ideal

How close does [DAAC] come to the ideal organization?

Overall satisfaction

How satisfied are you with the data products and services provided by [DAAC]?

Expectations

To what extent have the data products and services provided by [DAAC] fallen short of or

met your expectations?

ACSI

79

73

75

2004

80

2008

77

74

75

81

ACSI Survey ResultsACSI Survey Results

71

Survey ComparisonSurvey Comparison

YearDates in

FieldResponses

UsedACSI

2004 4/29-5/19 1016 75

2005 6/28-7/20 1263 78

2006 8/30-9/20 2857 74

2007 9/4-10/1 2291 75

2008 8/27-9/19 2601 77

Format QuestionsFormat Questions

In what format were your data products provided to you?What format would/do you prefer? 2007 2008

Format data products were provided*HDF-EOS/HDF 73% 74%NetCDF 8% 9%Binary 11% 9%ASCII 11% 13%GeoTIFF -- 16%JPEG, GIF, PNG, TIFF -- 11%OGC Web services 0% 1%

GIS compatible3 6% 4%KLM, KMZ -- 2%Don't know 4% 4%Other 2% 2%

Format preferredHDF-EOS/HDF 41% 41%NetCDF 7% 8%Binary 7% 6%ASCII 8% 8%GeoTIFF -- 20%JPEG, GIF, PNG, TIFF -- 5%OGC Web services 0% 1%

GIS4 8% 6%KLM, KMZ -- 1%Other 3% 4%

Sample Size 2291 2601

* Multiple responses allowed3Label change in 2008; now GIS compatible, and does not include bil4Label change in 2008; does not include bil

Results by FormatResults by Format

HDF-EOS/HD

FNetCDF Binary ASCII GeoTIFF

JPEG, GIF,

PNG, TIFF

OGC Web

services

GIS compati

ble

KLM, KMZ

OtherDon't know

Product Quality 74 75 75 76 77 76 68 75 69 65 66Ease of using the data product in the delivered format 74 75 75 76 77 76 68 75 69 65 66Product Documentation 74 75 76 77 74 76 66 73 75 70 69Overall quality of the document (i.e., technical level, organization, clarity) 74 75 75 76 73 76 70 73 74 72 70

Extent to which the data documentation helped you use the data 75 75 77 78 74 75 62 73 76 68 69Customer Satisfaction Index 77 76 76 77 74 75 75 73 72 71 69Overall satisfaction 82 80 80 81 78 79 75 76 75 78 71Ideal 75 75 75 75 73 73 75 72 70 69 67Expectations 74 73 72 74 72 73 75 71 71 64 67Likelihood to Recommend 87 86 85 86 83 83 79 82 81 83 77Likelihood to recommend 87 86 85 86 83 83 79 82 81 83 77Likelihood to Use Services in Future 90 89 88 88 87 85 81 83 82 89 77Likelihood to use services in future 90 89 88 88 87 85 81 83 82 89 77Complaints 28% 20% 26% 23% 23% 22% 5% 13% 23% 38% 12%Reported a problem 28% 20% 26% 23% 23% 22% 5% 13% 23% 38% 12%

Non-modeledOverall Quality 81 82 80 82 79 79 74 78 78 79 74Overall quality of the data product 81 82 80 82 79 79 74 78 78 79 74Overall Usability 80 82 79 81 79 79 70 78 77 73 70Overall usability of the data product 80 82 79 81 79 79 70 78 77 73 70How well problem was handled 81 86 85 84 80 82 100 78 78 78 81Problem handling 81 86 85 84 80 82 100 78 78 78 81

Sample Size 1915 243 235 328 425 276 19 112 52 52 94

ESDIS OutreachESDIS Outreach

Main message: We have data and tools to use the dataNASA EOS and other Earth system science data - managed, archived,

and distributed by the EOSDIS data centers Target the Earth science community Increase number of new users Promote interdisciplinary use by existing users

Larger message: Significance of NASA Earth science data Attract the commercial and applications community Excite educators and students Interest the general public

Communicate the availability, accessibility, sources, and the value of NASA’s contributions in Earth system science research by highlighting NASA EOS data information, data products, data resources and data handling tools

Purpose: Tell people about us (EOSDIS)!

ESDIS OpportunitiesESDIS Opportunities

Bldg 32

Project Data/Info. Providers

PartnershipsREASONS

Building 32 entrances, hallways, gallery, ops areaFlags, Displays, Posters, Charts

Data provider web pages ASFCDDISGES DISCGHRCLaRCLPDAACMODAPS/LAADS NSIDCOCBPORNLPO.DAACSEDAC

ProductsBlue book (color)DSR sheets (one-color)What’s New (b/w)Targeted postersAnimationsOne page/tri-foldfact/info sheet (ESDISEDG, HDF-EOS, etc.)Outreach web pagesCross data center webpages (nasadaacs)DAAC Annual

Web pagesNASA HQ Mgrs.GSFC Mgrs.NASA and GSFC employees, contractorsPotential employeesPotential data usersGeneral publicWeekliesMonthliesSpecial requestsNuggetsPosters for tours

Web pagesOne page fact sheet

Conferences and Special EventsOneNASA (SMD)OneData (ESDIS booth)Cross data center

Info providers web pagesGCMDWIST/ECHOEMSHDF-EOS

ESDIS OpportunitiesESDIS Opportunities

Bldg 32

Project Data/Info. Providers

PartnershipsREASONS

Building 32 entrances, hallways, gallery, ops areaFlags, Displays, Posters, Charts

Data provider web pages ASFCDDISGES DISCGHRCLaRCLPDAACMODAPS/LAADS NSIDCOCBPORNLPO.DAACSEDAC

ProductsBlue book (color)DSR sheets (one-color)What’s New (b/w)Targeted postersAnimationsOne page/tri-foldfact/info sheet (ESDISEDG, HDF-EOS, etc.)Outreach web pagesCross data center webpages (nasadaacs)DAAC Annual

Web pagesNASA HQ Mgrs.GSFC Mgrs.NASA and GSFC employees, contractorsPotential employeesPotential data usersGeneral publicWeekliesMonthliesSpecial requestsNuggetsPosters for tours

Web pagesOne page fact sheet

Conferences and Special EventsOneNASA (SMD)OneData (ESDIS booth)Cross data center

Info providers web pagesGCMDWIST/ECHOEMSHDF-EOS

Reference DocumentationReference Documentation

Contents include:•Remote sensors•Data terminology•Data Centers•How to find and get data•Data tools

http://outreach.eos.nasa.gov

Questions?Questions?