FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN

Flowery Branch is a growing city located near Atlanta’s employment opportunities, Gainesville’s medical centers and community assets, Lake Lanier’s recreational opportunities, and North Georgia’s mountains. Old Town is Flowery Branch’s historic downtown, a charming main street community with a historic street grid, repurposed buildings for retail and offi ce use, and plenty of local character. The city has recently completed a redevelopment plan for Old Town, which is ripe for new retail, restaurants, offi ces, and various types of residential development.

This document off ers a summary of the redevelopment plan, highlighting several redevelopment opportunities. For more details, please see the full Flowery Branch Old Town Redevelopment Plan or contact the city today!

THE BASICS

SUMMARY GUIDE

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OLD TOWN AT A GLANCE

AT

LAN

TA H

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MCEVER ROAD

GA

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PHIL NEIKRO BOULEVARD

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EAST MAIN STREET

RADFORD ROAD

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KETTLE CREEK WAY

BRID GEPORT COURT

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MARTIN STREET

TERRACE LAKE POINT

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OAD

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985

Redevelopment Area Boundary City officePost office

Police departmentCemetery

ChurchRailroad

SITE CONTEXT 0 600 1,200 1,800 2,400300Ft

Prepared by Pond & Company for the Flowery Branch Old Town Redevelopment Plan. Data sources: Atlanta Regional Commission, Hall County.

FLOWERYBRANCH

PARK

WASTETREATMENT

FACILITY

LAKELANIER

Atlanta(47 minute drive)

to Gainesville(17 minute drive)

Buford

(14 minute drive)

to Aqualand Marina(8 minute drive)

Lake Lanier(5-10 minute walk)

Atlanta

Falcons

training

facility

HIDEAWAYBAY MARINA

This map shows the Old Town study area and its proximity to Lake Lanier and other regional assets.

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AGE DISTRIBUTION, 2000-2011 PROJECTED HOUSING UNITS, 2010-2020

Entertainment and

recreation fees 4%Sporting goods,

souveniers, other 11%

Motel, hotel, cabin, B&B

3%

Camping fees 1%

Restaurant and

bars 16%

Groceries, take-out,

food/drinks 20%

Gas and oil 37%

Other auto and boat

expenses 8%

LOCAL RECREATIONALSPENDING, 2006

Within a 15 minute driveshed, there is room in the market in several areas: full-service restaurants, limited service

eating places, clothing and accessories, electronics and appliance stores, and furniture stores.

RETAIL:

The Greater Hall Chamber of Commerce estimates that 10 million people visit the lake each year, spending

from $152 to $197 million. Most of this spending is in gas and oil for boats and vehicles, but take-out and groceries made up a signifi cant 20% followed by restaurants at 16%.

RESIDENTIAL:

The growth of age groups 65 and higher suggests a demand for housing targeted to empty nesters and

people that are interested in aging in place. Supporting this data are Flowery Branch’s decreasing household sizes. Flowery Branch’s average household size is 2.53, smaller than the county and state averages of 2.86 and 2.68 respectively. The community agenda projects households to greatly increase by 2020, from around 2,262 to 3,560. While household size is shrinking, household income has been rising, largely due to an infl ux of higher income households attracted to new housing such as that in the Sterling on the Lake community.

The numbers and fi gures presented here are drawn from a market study that can be found in full in the redevelopment plan.

POPULATION:

Flowery Branch’s population has increased dramatically since 2000, more than tripling between 2000 and

2012 from 1,806 to 6,012.

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0-14 15-24 25-44 45-64 65+

Age Group

2000

2011

2,262

3,560

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2010 2020

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GREENWAY TRAIL TO LAKE

LANIER

PASSIVE PARK

PRESERVATION OF NATURAL RESOURCES

OPPORTUNITIES FOR HIGH

QUALITY INFILL HOUSING

NEW EVENTS AND PROGRAMS

NEW RESIDENTIAL

OPTIONS

NEW POCKET PARK WITH PUBLIC RESTROOMS

THE VISION

STRONG CONNECTION

TO LAKE LANIER

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PARKS WITH ACTIVITIES FOR CHILDREN AND

FAMILIES

NEW RETAIL TENANTS ON MAIN STREET

NEW PUBLIC PLAZA

SHARED STREET

NEW COMMUNITY

CENTER AND CITY HALL

NEW MIXED- USE BUILDING

WITH OFFICE/RETAIL ON GROUND AND

RESIDENTIAL ABOVE

6

985

Redevelopment Area Boundary City officePost office

Police departmentCemetery

ChurchRailroad

!

!

!

!

!

!

AT

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WA

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GA

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CANTRELL ROAD

PHIL NEIKRO BOULEVARD

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STREET

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EAST MAIN STREET

RADFORD ROAD

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1ST STREET

GA

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MAIN STREET

VALLEY FORGE DRIV

E

WA

YN

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ST

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HOG MOUNTAIN

RO

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DEBBIE L

ANE

CH

AR

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PINE STREET

VIC

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B

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ROBERTS D

RIVE

JAM

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CHATTAH

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NES

ROAD

TREE PARK CIRCLE

SA

RA

TO

GA

DR

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REVERE COURT

KETTLE CREEK WAY

BRID GEPORT COURT

ELWO

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CLE

MARTIN STREET

TERRACE LAKE POINT

KA

HA

WI

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PORTSID

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2ND STREET

CLARK DRIV

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ABOVE TID

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SNELLING AVENUE

KNIGHT DRIVE

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x x xx

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x x x

DEVELOPMENT PLAN CONTEXT 0 600 1,200 1,800 2,400300Ft

Prepared by Pond & Company for the Flowery Branch Old Town Redevelopment Plan. Data sources: Atlanta Regional Commission, Hall County.

Existing park Proposed gateways

Proposed trailsProposed roundabout

Proposed street improvementsProposed streets

Existing streets

Existing parcels

!

!Proposed park expansion

Possible longterm develop-ment

Proposed street demolitionProposed advanced directional signs

!

!

!

!!

!

Proposed 10’ bike/ped. path

LAKELANIER

NEWMARINA

PARK

EXPANSION OFEXISTING PARK

TIDEWATERCOVE

STARBOARDACRES

CONNORSPROPERTY

EXISTING DIGITALSIGN LOCATION

LINK TOAQUALAND

MARINA

LINK TOLAKE

LANIER

LINK TOSTERLING

ON THE LAKE

DEVELOPMENT CONTEXT ENHANCED WATERFRONT • NEW BIKE/PED TRAILS CONNECTIVITY • WAYFINDING • GATEWAYS

This plan shows proposals in the vicinity of Old Town.

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REDEVELOPMENT PLAN 0 100 200 300 40050Ft

Prepared by Pond & Company for the Flowery Branch Old Town Redevelopment Plan. Data sources: Atlanta Regional Commission, Hall County.

Parks and plazasParcels

Existing unaffected buildings

Commercial buildings

Multifamily residential buildingsSingle family residential buildings

Mixed use buildingsCivic/institutional buildings

CHURCH ST

REET

MAIN STREET

RAILR

OAD AVE

NUE

GAINES

VILL

E STR

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MITC

HELL S

TREE

T

PINE STREET

ATLA

NTA H

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CHESTNUT STREETSPRING STREET

MARTIN STREET

MULB

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STRE

ET

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EAST MAIN STREETLIGHTS FERRY ROAD

DEBBIE LANE

PINE STREETM

ITCHEL

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MITC

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MAIN STREET

CHURCH ST

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MIXED USE

PASSIVEPARK

PASSIVEPARK

TOWNHOUSES

COTTAGE-STYLERESIDENTIAL

VARIEDMULTI-FAMILY

COTTAGE-STYLERESIDENTIAL

COTTAGE-STYLERESIDENTIAL

TOWN SQUARE

TOWNHOUSES

COMMUNITY CENTER/CITY HALL

PLAZA

POCKETPARK

RESTAURANT

RESTAURANT

THE YARD

POCKET PARKAND

RESTROOMS

CONCEPT PLAN BEAUTIFUL STREETS • ON-STREET PARKING • NEW RETAIL & RESTAURANTS • PARKS & PLAZAS DIVERSE RESIDENTIAL UNITS • NEW CITY HALL & COMMUNITY CENTER • PUBLIC ART

This plan shows proposed development in Old Town and a possible long-term scenario for Old Town’s growth.

The concept plan shows both development projects that the city

should pursue in the short term and a vision for how private development might occur in Old Town in the future.

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WHAT THE CITY IS DOING: PARKS

WHAT THE CITY IS DOING: INFRASTRUCTURE

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77

oving its transportation infrastructure. As shown on the map below,transportation infrastruct re. As shown on thhe map below,ov uring itg it tranov ransportation infrastruct e. As shown on e map below,g iy is actively improv n in as n wransportat ne. As sho e map belation in structng ity own ee eactiv ng n fra s wn e ctiv pro g The citT tT t nfrnfra As sAs s wnwn e e activactiv ly improly impro ngng ess of adding a roundabout between Mitchell Street, Liitco roundabout betwee hell Street, LLigess en Mitcof adding ang a ro Mitche proces roundabout betwee ell Street, ights Ferry, and en Mitof addingity is in the proceshe pr betweround ell Street, y, anrryights Fndabout b en Mittweeof dinthe city S nde pis of addingof i t d e pth din cccctctccciiittttttttMMMM cccccciitititiiittttttttMMMMMMMMMMM cccciitttiittttttttMMMMMMMMM ctctciiitttMMMMMthe citthe citthe cit StSt nd nd e pe pis in this in th of addinof addin

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t will smooth traffi c fl ow and increase the visibility of iw fl ow and incre bility oof at rease the visibmooth traffi cwill sm affi c fl ow visibelling Avenue that flow and incre ity f Old Town. Also,will sm se the vimooth traffi ing Avenue thatenue that d incre ity wn. Also,f Old Town.flow and the viease tease telling ll ssmmoSnell AlsoTownue nd ismsswill swil traffi sivissss Alsoowve e nd inl sm traffi sis iiiiiibbbiiiisssssibiibiiibssssiisssssssssii iiibbbsssssssssssiii ibiibbbsiisissssii AlsoAlsoTowTowAveAvenue nue nd ind inwill smwill smmooth traffimooth traffi isiisissponent of the redevelopment plan is the parking plan, bn laent plan n, by mpo n is the parking plae redevelopnent of the ,opmentan important comp ent plan by which the city ent of the e parke redeveloprtanant comp nt plan by which the citen e n is the n is the an imn importan ennt of an is ththe velo g prkh itpl thf the velo g pnnnnnnnntnnntn pnnnnnnntntnn pnnnnnnntntnnnntnt thth citcitnt plnt pl s ths thent of theent of the redeveloredevelo rking prking prking prking pt

parking throughout Old Town so that new development does not need tomeme oddts tso oes not need toparkit p that new developmut Old Town throughout ent dthr wnkinarkcreates on-street p es not need tothroughout new deut Old Towarkreet p es not need toea nehat nehat neea es on-street ent th ent n t nees on-st hou Tow new de neeon-st nhou Tow w developinnkinarkkkinarkkkinnarkikiarkkinarkkkinnarkk nee neeon-st on-st t nt nhroughouhroughout Old Towt Old Tow ew developew developew developew develops (gray number refer to spaces needed, red to spaces created).eed ddd r, r )s ne cs cdne(gray num edots d, red to spacespaces ner refer to sp created).eeder rum(gray numbuild surface lots er refer to sp rspaces(gray numbuild surface rbu face lots created).edo spp created).ed at d).atedrfac to so refac to s ce ac(g(g(g(g(( r(gray nu(gray nu(gray nu(g(g(g rearrreaaearerr(g(( uuu reaar a(gray nu(gray nu(gray nu earreatafacfac refer to s refer to spacepace red to spacred to spaced to spaced to spac3-43 4

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own Center, one of a series of done series of diff own Towow s that the city will improve d TownTownTownOld Todd iff e the city will improve the Old TOld T fferent public spaces tfferent public spaces t he city he city erent public spacesd e citwnwwwwnwnwwnn CwnwnwnwwTToTon T wnww CTooT wn Cwwwn ToTospaces as the the dowces doowntows public spacblic s density in the future. Thesve as p the ts pus purve a ty in the future. Theseand reserve rve town increases in dtown increases in d y in the future. Thesey in the future. Theseown increases in re in the future. Theseililbblliublublublu lic slic lic ililbblu silili sublbliclic lic

ies, residents, and visitond visitors hthat familiefa es to relax and gather and ture that esidensidenthatthatu elax and gather and thparks will ensursur ors have placesors have places ax and gather and that lax and gather and ths have placerk ax and gather and thaush beauty and charm.rm.mts lush beatains its y and candts ts Old Town retataiOl

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CHESTNUT STREET

RAILR

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CHURCH ST

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WHAT THE CITY IS DOING: CITY HALL

WHAT THE CITY IS DOING: LAKE LANIER

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facilities in one new building, tlities in nlbwin one newone one one oneg its facilities in one new building, the cite city will fredating i l free up valuable retail spacel fre tail spaceail spaceail spaceBy consolidadaid facilities in one new building, the next page), activate underutilized paxt pag ztrnage), activate unde), activate ), activate u), activate ctivt (see next page), activate underutilized parts ofts of Old TowStreet ( Town, and give tTow ththe down-thon Main StStn S e next page), activate underutilized paTTTTTpresence along Atlanta Highway.sence a yalong Atlanta HighwaAtlanta HigHigHigAtlace angerstrongtown a st sta s e e al AAtAAtlace a AAtlaAAtl ay.yhwag ay.yhwag y.ae alonng AAtAAtlag AAtla aloong Atonon Atlae alon AAtle alonng AAtlaee ale al ay.yhwayh ay.yhwag ay.yhwatle a AAt atlae alo AAtle aloEE

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ormous asset to Old Town. The redevelop. Thehe t plan prioritizes takinking ad-asset to Old e red opent pwn. Tous ass wn.Towow edevelTow itizes Old Towous op. Thehe t plan prioritizes takinkinOld e red lopent pwn. Tous ass wn. Old Towown edevelTow itizes d To The entOl kina adLake Lanier is an enormormt in two ways: First, the plan calls for strengthening the connectionhe pe p gthening thhe connectectiontwo ways plan for strells for strength th the the n caays: First, thetwo lls fhe pe pl gthening thhe connectecttwo ways plan for strells for strength th the ays he n carst, stre hngvantage of the lakefront int in n

Old Town via Mitchell Street; second, expanding and improvingl eet; second nding d improvivinTow St decond, exp g pandingg and imell Sown via Mitchell To eeeet; second anding d improviviTow St decond, g O pandingg and imow l S anon exbetween Lake Lanier and OOld vingalonal recreational opportrtunities foror visitor visitortun ors.p recreational oppol re rtrtunities foror visitor visitortun ol re oppppo ors.s fopark space will provide additionionnal

10

PINE STREET

MAIN STREET

AILROAD A

VENUE

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GAINES

VDEVELOPMENT OPPORTUNITY: TOWNHOUSES ON MAIN

DEVELOPMENT OPPORTUNITY: RESTAURANTS ON PINE

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11

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PINE STREET

CHURCH ST

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DEVELOPMENT OPPORTUNITY: MAIN STREET SHOPS

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etttTOTATOOTAL RETAIL SF: 5SF: 5,65,650 square feet5,6 etettququare feetquTOTAL ROTTAAL RESTAUAURAURANT SF: 4,400 sqURA quququ

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Contact Us

John McHenryDirector of Planning and Community Developmentjohnm@fl owerybranchga.orgCity of Flowery Branch5512 Main StreetFlowery Branch, GA 30542P 770.967.6371

FOR MORE INFORMATION, CONTACT:

WWW.OLDTOWNFLOWERYBRANCH.WORDPRESS.COM

Old Town Redevelopment Plan

prepared by: