SUMMARY

SUMMARYCASE Ng Kwan Cheong, who took over as Chief Executive Of Laura Ashley Holdings In February 1999, Faced Declining Sales And Increasing Operating Losses

The Laura Ashley Holdings couldn't Improve the Financial Stability As Most Of This Equity Was Absorbed By Debt Payment, Restructuring And Block Costs, And Continuing Operating Losses.

American sales fell during 1996 due to poor co-ordination caused losses to mount

The bank reduced its existing credit facility from 50 million to 35 million pounds.

case As Laura Ashley Holdings was trying To Reach New Customers By Modernizing Its Demeanour/Design, It had confused Core/Key Customers who were Associated with Laura Ashley the Conventional Clothing.

The reputation of Laura Ashley Holdings as a traditional clothing company suffered and the Banks were not willing to lend.

performance Sales were down by 17% Debt had more than doubled to 30.6 million Net loss of 33 million. MUI Asia group acquired 40% of Laura Ashleys Equity.Cash outflow from operations was 11.4 millionCash Injection of 43.5 million had been absorbed by debt repayment and covering operating losses