sum portfolio

Sportfolio

SUM

Smana web

website relaunch (manaproducts.com)

S

brand imagery

mana creative direction

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core capability brochure 2012

mana collateral

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core capability brochure 2011

mana collateral

METAMORPHOSISSERUMFOUNDATIONLIPSTICK

transforming

pg. 2 pg. 3

A POWERful PAIRProfound change, breathtaking beauty. Transform skin immediately and over time. Advanced technology combines proven, powerful anti-aging benefits with makeup for skin that restores its youthful radiance and a healthy, flawless glow.

Radiance Restoring Serum

Treatment Foundation spf15This satiny, moisture and peptide-rich fluid foundation combines makeup and anti-aging skincare for unbelievably smooth skin. Crosslinked hyaluronic acid binds water more effectively to provide optimal moisture. Advanced color correctors and soft focus pearls balance tone and correct unevenness. Macro molecules provide increased volume and suspend foundation over wrinkles and imperfections for a flawless, luminous finish. The result? Noticeably youthful, radiant skin.

This silky, weightless serum transforms skin and imparts a flawless luminosity. Natural peptides repair surface damage and promote collagen and elastin synthesis, as a natural form of Vitamin C helps inhibit melanin production to increase brightness. Skin is smoother, fresher and glows with a natural radiance.

UNDERcover AGENT

Kiss lackluster lips goodbye. Lips regain their youthful beauty thanks to this benefit-packed pout transformer.

Transforming Treatment LipstickThis hard-working, age-defying treatment works under cover to deeply hydrate and dramatically smooth lips. Breakthrough technology restores youthful appearance over time as it provides lustrous, full coverage, extended wear color, comfort and cushion. Fine lines and cracked, dry lips are history. Available in sheer, shimmer, metallic and cream finishes.

Sstyle edit brand launch

logo and brand video

style smarter.

Sstyle edit packaging

core product lineup

style edit. style smarter.

style edit set out to change the concept of haircare as you know it. the result: a streamlined collection of multi-tasking products that provide high-performance styling with continuous, all-day treat-ment and repair. Some call it all in one, we call it all you need.

the world’s leading stylists all share one core belief: hair looks its best when it’s healthy. identifying top client concerns—from smooth and straight to bouncy curls to lustrous volume—we challenged our scientists to develop exceptional styling for-mulations with transformative repair in all style edit products. every product in the collection is fortified with our break-through damage repair technology to restore health and vitality to hair while you style.

style edit’s adaptive products “learn” what your hair needs and how to repair it every time you use them. with continued use, hair is more luminous, stronger and manageable. style edit is the smartest way to get healthier, head-turning style.

Sstyle edit collateral

product brochure

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logo and packaging

kevyn aucoin cosmetics rebrand

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2011 ads

moroccanoil advertising

Syour name cosmetics rebrand

spring 2012 brochure

FALL 2012

ISSUE THREE

Scene S

tealin

g Bea

uty

Total

Transfo

rmati

on

Give ‘E

m Lip

The Art

of L

inin

g

NEW! TRANSFORMING LIPSTICKThis hardworking, age-defying treatment works deep undercover to

hydrate and dramatically smooth lips. Breakthrough technology restores

youthful appearance over time as it provides lustrous, extended wear

color, comfort and cushion. Fine lines and cracked, dry lips are history.

Fragrance-free. In Onyx (BTLS) and Titanium (TTLS) packaging.

8 shades. 3 piece price: $4.60

Radiant Rose 201

Cherry Red 301

Precious Coral 205

Petal Pink 204

Whisper Rose 202

Nude Blush 101

Pink Coral 203

Iced Violet 401

FALL 2012 • 800.221.3071 • YOURNAMEPRO.COM • 11

AGE-DEFYING TREATMENT LIPSTICK

UNDERCOVER

AGENT

BEST OF REDS

BEST OF PINKS

BEST OF NEUTRALS

BEST OF PLUMS

GIVE ‘EM LIPAnd lots of it. With this array of our best selling formulas and shades—pinks, reds, plums and neutrals—to indulge every lip whim. Sheer gloss exits stage left this season and seductive, feminine lips step into the spotlight. So, encourage your customers to go bolder and sexier this year and keep them coming back for more.

LUXURY LIPSTICK (LX)

Highly-pigmented luxe formula pampers lips

with conditioning vitamins and nourishing

shea butter, avocado and jojoba. Onyx (BLUX)

and Titanium (LUTT) packaging. 35 shades.

LIPSHINE SPF 15 (LS)

Sheer color coverage and total lip condition-

ing in one shine-drenched formula. Onyx

(BLS) and Titanium (TLS) packaging.

15 shades.

MICRO-BUBBLE LIPSTICK (MB)

Continuous-release creamy conditioners keep

lips soft and color fresh for hours. Onyx (BMBL)

and Titanium (MBTT) packaging. 37 shades.

LUXURY MATTE LIPSTICK (LM)

Achieve long lasting color and maximum

wear with this modern, stay-true matte lipstick.

Onyx (BMLS) and Titanium (TMLS) packaging.

12 shades.

spring 2011 brochure


SPRING 2012 ISSUE TWO

Luminizing Baked PowdersBold, Vivid GlossA Prime OpportunityShadow Spectrum


fall 2011 brochure

PERFECT SKIN COMES INTO FOCUSIt’s the total package. Mineral Photo Touch® Foundation has a new, improved package now at a lower price. A must-have for flawless, photo-ready skin.

NEW! FALL 2011 PALETTEIncludes 12 shadows, 10 lipsticks and 2 blushes in a sleek, magnetic case. Quantities limited.

NEW! SIGNATURE ShADOW TRIOSTrios of trend-setting shades in matte and mineral finishes. Versatile and velvety.

NEW! SLOW-BAKED BEAUTYIntroducing Baked Finishing Powders —multi-dimensional powders in matte and satin finishes that impart subtle radiance and polished luminosity.

WHAT’S NEW AROUND HERE? Perhaps the question should be: What’s not? You’re holding a brand new brochure, featuring brand new products, best sellers and trend reports – all of which will help you select and sell the products that are on your customer’s radar.

We know you want to connect your customer with what’s hot, what works and what she loves. It’s that simple.

So without further ado: Here’s what’s hot for Fall 2011.

WHAT’S HOT NOW?Cliff Notes to what’s on your customer’s beauty radar this season.

Matte Lips. Polished Complexions. Sultry Eyes. Beautiful Brows. Bold beauty is back, replacing the more demure, dewy looks of years past. Sensual lips, satin skin and sultry shadows are full-on feminine. Rich reds and rosy berries – the colors of the season – are ripe, lush and lustworthy.

IN THIS ISSUE

IMPECCABLY GROOMED BROWSLadylike, perfectly groomed brows are raising the bar a bit since last season. Brows are bolder, with more of an arch…stray strands aren’t welcome.


COLLECTIONVintage Sophistication with an Edge. Your customers have seen it on the runway, now they’ll see it on your shelves.

Polished skin, poetic eyes, provocative lips—full-on femininity steps into the spotlight this Fall. Mattelier marries vintage beauty with a magnetic, modern woman. She’s cool. She’s captivating. She’s thoughtfully groomed; confident and carefree.

THE MATTELIERIntroducing

LUXURY MATTE LIPSTICK

Velvety, modern matte texture with a sensual suede finish. Creamy smooth, long wearing, hydrating

formula with stay true color. In eight sultry shades your customers will love. Paraben and fragrance-free.

Available in Onyx and Titanium packaging. BMLS/TMLS 3 piece Onyx price: $4.40

Vintage Valise BAG 34 3 piece price: $5.50

Featured above (from left to right): Signature Shadow Trio - Romance,

Baked Finishing Powder - Satin Glow, Luxury Matte Lipstick - Grace.

RED CARPET RED301

HOLLYWOOD204

NOUVEAU101

AUDREY102

VINTAGE ROSE202

GRACE201

MERLOT401

CASABLANCA302


NEW!MATTE LIPSPOLISHED COMPLExIONSSULTRY EYESBEAUTIFUL BROWS

FALL 2011 ISSUE ONE


skincare catalog

Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1 | 1 41 4 | Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1

OIL DEFENSE PROTECTION BROAD SPECTRUM SPF 15

Light textured, oil-free daily moisturizer provides broad spectrum protec-tion against sun damage and premature aging. hydrates and smoothes skin. Fragrance free.

OIL DEFENSE NIGhT TREATMENTOil-free night treatment helps rebalance oil production and promote cellular turnover to maintain a clear complexion. Fragrance free.

DID YOU KNOW...

While oily skin is generally slower to show fine lines, wrinkles and discoloration, it can be subject to frequent breakouts, large pores and a greasy appearance. A daily regimen of appropriate care is critical to keeping problematic skin under control.

OIL DEFENSE

OIL DEFENSE TONERInvigorating toner sweeps away excess oil and helps decongest clogged pores. Clarifies skin and helps refine the appearance of pores for a smoother, more uniform texture and appearance.

OIL DEFENSE CLEANSERStimulating gel cleanser effectively removes excess oil, makeup and impurities. Softens and soothes, leaving skin feeling fresh and scrupulously clean.

OIL DEFENSE SERUMConcentrated mattifiers instantly create a smooth, shine-free finish on skin and reduce oily break-through. Skin looks matte and fresh all day.

Total Control For Combination, Oily & Blemish-Prone Skin TypesOil Defense Skincare’s powerful, purifying products help oily skins regain control without stripping natural hydration and protection. Skin is stimulated and refreshed, pores are decongested and look less evident, complexion is clearer and less troubled. Skin looks refined, matte and smooth. Paraben free.

Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1 | 1 41 4 | Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1

cVITAMIN C PEEL KIT with VITAMIN C PEEL & ACTIVATORProfessional peel system brightens dull skin, encourages collagen production and dramatically resurfaces complexion and texture.

VITAMIN C NIGhT CREAMUniquely textured, concentrated L-Ascorbic Acidcream helps brighten complexion overnight, as it firms and strength-

VITAMIN C EYE TREATMENTLightens dark circles and brightens the eye area. Soothes, firms and tones tired eyes. Fragrance free.

DID YOU KNOW...

Skincare has evolved from being all about lines and wrinkles, to a 360º approach that treats multi-dimensional aging issues, with a focus on skin brightening.VITAMIN

VITAMIN C CLEANSERRefreshing gel cleanser brightens skin, as it washes away makeup and impuri-ties. Gently exfoliates and helps dissolve dull surface cells, as it hydrates and nourishes skin.

VITAMIN C TONERUltra-hydrating, brighten-ing toner refreshes, refines and restores radiance. Helps firm and tone skin with natural botanicals and potent antioxidants.

VITAMIN C PROTECTION BROAD SPECTRUM SPF 15

Light textured, Vitamin C enriched daily moisturizer provides broad spectrum protection against harmful UV rays. Helps brighten and repair skin for a fresher, smoother, more vibrant complexion.

Powerful, Natural Brightening For All Skin TypesVitamin C Skincare helps brighten complexion, even tone and firm skin. Vitamin C gently resurfaces and polishes skin, for a healthier looking, more resilient and radiant appearance. A natural antioxidant, Vitamin C helps protect skin against free radical aggressors and premature aging. Paraben free.

SKINCARE CATALOG 2012-2013

SKIN

S

complete lineup at 2009 launch

josie maran cosmetics brand identity

Sjosie maran cosmetics brand identity

holiday promotional product, e-commerce site + launch postcard

Luxury with a Conscience

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pure wellness : apple enriched skincare

rite aid pharmacy private label skincare proposal

purewel lness™

A P P L E - E N R I C H E D

s k i n c a r eDay Moisturizer SPF 15

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

purewel lness™


s k i n c a r eFace Serum

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


s k i n c a r eNight Cream

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .purewel lness™

purewel lness™

purewel lness™


s k i n c a r eFoaming Cleanser

net wt. 6.0 oz

net wt. 1.0 oz net wt. 1.7 oz net wt. 1.5 oz


s k i n c a r ePurifying Mask

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .purewel lness™

net wt. 1.5 oz

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purewel lness™


s k i n c a r eFacial Scrub

net wt. 6.0 oz

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purewel lness™


s k i n c a r eEye Cream

net wt. 0.5 oz

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AP

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care

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pure

wellness™

net wt. 0.5 oz

© Mana Products 2011, all rights reserved. Mana Products retains the right to all ideas, products and visuals presented here.

APPLE-ENRICHED SKINCARE

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logos + iconic packaging

stila cosmetics brand identity

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stila il lustrations

stila cosmetics brand identity

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iconic packaging

stila cosmetics product packaging

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seasonal collections + training materials

stila cosmetics product assortments

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flower pots lip gloss

victoria’s secret beauty rush brand

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teen skincare line

victoria’s secret pink

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home & body care co-operative

do good be beautiful product assortment

50 fl. oz.10 fl. oz.

LIQUID LAUNDRYCONCENTRATEWORKS

WELL

IN

WORKS W

ELL IN

cold

water

that’s

kind t

o you

r

WORKS WEL

L IN COLD

WATER

FOR A

CLEAN

THAT

’S

kind to you

r clothes

.for a

clea

nyour c

lothes

.

to your

cloth

es.

COLD WA

TER FO

R A CL

EAN TH

AT’S

KIND24 LOADS

ALL PURPOSE CLEANER unscen

ted

ALL PURPOSE Cleaner works on all types of

surfaces. Whether you need to clean a counter top

or mop a floor all purpose cleaner can handle it.

plant- derived cleaning agentsand enzymes that lift dirt and greasewithout harsh chemicals.

The unique formula contains essential oil extracts

unsce

nted

glass &SURFACE CLAENERget strak-free shine with plant-derived cleaning agents.. safe on GLASS

mirros, stainless steel and other surfaces;

but most importantly the fingers and faces pressed up against them!

that lift dirt and grease without harsh chemicals.

The unique formula contains essential oil extracts plant- derivedcleaning agents and enzymes

10 fl. oz.

BODY WASHunscented

8 oz.

Our compelling brand promise is that

all do good be beautifulproducts nourish your skin.

A good and beautiful proposition,

a healthy legacy that can be spread and

supported through generations

and communities.

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core line redesign, skincare redesign and brand imagery

black opal cosmetics brand identity

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2009-2013 website design

black opal cosmetics web

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2012 adversiting

black opal cosmetics collateral

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2011 adversiting

black opal cosmetics collateral

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2011-2013 photoshoots

black opal cosmetics creative direction

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presentation of skincare product assortment

bath & body works skincare

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pop lip glosses

bath & body works lips

Slogos

for mom, b aby and child

BOUNDBYBEAUTY

Slogos

Ssusie mendive creative director

Partial Client List Mana Products Kevyn Aucoin Cosmetics Black Opal Cosmetics The Mini Social Moroccanoil Josie Maran Cosmetics Clarks Botanicals Shoe4Africa YourNAME Cosmetics Grand Central Entertainment Damone Roberts Stephanie Johnson Hollywood Intuition New Amsterdam Early Childhood Center Cuba Cuba Cafe & Bar Marie Hughes Gallery Stila Cosmetics

For more information please contact:

Susie MendiveT: 917.661.0177C: 917.407.8200

150 Nassau Street suite 10ANew York, NY 10038

[email protected]

sum portfolio

Health & Medicine

Transcript of sum portfolio