Sujit Project Final

8/3/2019 Sujit Project Final

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1

CHAPTER 1

EXECUTIVE

SUMMARY



2

EXECUTIVE SUMMARY

In this project report I have attempted to study “Factors Influencing Consumer

Behavior for Poorva Chemicals Products” and its market share, success, situation as

related to consumer behavior is determined.

I have also tried to determine how the Poorva Chemicals should increase sales of

the product.

To achieve these objectives I collected primary data with the help of

questionnaires. The questionnaires were filled up by 100 farmers i.e. 50 from Nasik City

& 50 from Pimpalgaon Baswant.

For secondary data I referred to the company‟s website & some other articles on

the internet, other official records were provided to me by the company personnel.



3

CHAPTER 2

OBJECTIVES



4

OBJECTIVES

The main objectives of this project is to learn and understand-

1) To study consumer behavior about Poorva Chemicals product.

2) To suggest market strategies to promote selling of product.

3) To study company product awareness in market.

4) To study relationship of company & consumer.

5) To explore new target market.

6) To suggest remedial measure for improvement of market share.



5

CHAPTER 3

COMPANY

PROFILE



6

COMPANY PROFILE

Established on 16th December 1999 Poorva Chemtech Pvt. Ltd. ismanufacturing Agro – chemicals. The company has its corporate office in the grape

city „NASIK‟. The manufacturing units are located at Pimpalgaon Baswant, Dist.

Nasik; which is the most important center of Agricultural business in the Horticultural

Belt of the district. The farmers in this area are very progressive and adopters of

innovative techniques and advance technology. It is also the main station of onion and

grape exports in the state. Truck loads of grapes, onions, vegetables are dispatched to

various parts of the country. Because of the huge transactions people call this place as

„Dubai of the State‟.

Very soon after its establishment Poorva became very popular among the farmers

due to its quality products, personal contacts, field visits, group discussions and guidance.

Poorva has given equal importance to business and the social activities. Rather social

activities are given more weightage than earning money. It has developed homely

relations with the Agro Dealers, Distributors, raw material suppliers, farmers and the

entire staff in field, laboratory, production, marketing, and office. It is now known as

„Poorva Parivar‟, i.e. (Poorva Family group). Poorva organized a big Agricultural

Exhibition at Pimpalgaon Baswant in the year 2000. It was visited by village ladies,

farm laborers from the nearby talukas and farmers from many districts of the state.

Seminars were organized on important crops like, Grapes, Pomegranates, Onions and

Vegetables. Similar Exhibition was again organized in 2002. A competition in grapes and

exhibition of different grape varieties was the main attraction on that occasion. Ten top –

most progressive grape growers of the District were honored in this exhibition. Similar

exhibition was organized a few months later at Malegaon - the city of pomegranates,

where a competition and exhibition was arranged on Pomegranates. In 2003 „Fruit

Exhibition‟ was organized in Nasik, which was the first attempt in the city and it was

the first exhibition of this kind in Nasik. This activity was stopped due to increasing

demand of the farmers for the existing and new products.



7

Poorva Parivar then started participating in other Agricultural Exhibitions in big

cities like Nashik, Pune, Sangli, Parbhani, Akola, Jalgaon, Latur, etc. By this time the

company brought 16 valuable products in the market having excellent quality that

attracted the farming community. „Saver‟, the technical spreader of high international

quality is the outstanding product of the company.

Due to its multipurpose use, it has been adopted by thousands of farmers in the

state. Poorva Chemicals is known as „Saver Company‟ by many villagers. Taking into

consideration the importance of the product to the farmers in saving spraying solution

and money, improving the effect of any solution and increasing yield and quality of

produce, lot of efforts are being made to give wide publicity to saver so as to take it to all

types of farmers. Most of the publicity tools like posters, banners, hoardings, wall

painting, radio, T.V., etc. are being used by the company. Intention behind this is to help

increase national production rather than profit making. The profit is shared by all the

members of „Poorva Parivar`, from farmers to officials in various ways.

Ideal Hi – Tech village – Savergaon

http://www.poorvachemtech.com/saver.htm






8

This model village has become very popular in all parts of the state. Different

structures of various buildings proposed in the modern Hi – tech village have been

fabricated and they are used for highlighting various institutions, such as schools, co-

operative organizations, shops, hospitals, police station, helipad, industrial area, cyber

café, Krishi Vigyan Kendra, Social forestry, biogas plants, processing units, poultry,

dairy, plant nursery, village tank, soil and water conservation, drip irrigation, cropping

pattern, adoption of recent technology in Agriculture, village sanitation, discussion

groups of farmers, ladies saving groups so on and so forth. It is known as „Savergaon`.

This model is arranged along with a big, beautiful, attractive and informative fruit and

vegetable stall in the agricultural exhibitions.

There is a competition in grapes, pomegranates, citrus, mango, chiku, guava etc.

Three winners are selected in each variety of every crop. They are honored with cash

prize, memento, certificates and some other gifts. The farmers, scientists and exporters

are benefited by seeing the outstanding samples. They are highly inspired. Some of them

contact the concerned farmers to know the technical know – how of the production

practices. Exporters contact the concerned growers for getting the quality fruits. Thus all

the visitors are benefited from the exhibits and the „Savergaon` model. This stall is

named as „Saver Phalotsav‟ (Saver fruit festival ), „Saver Nisargotsav`(Saver Nature

Festival), etc. carrying the name of saver.

Poorva Chem. (P) Ltd. company being an ISO 9001 Certified Company,

assures to the farmers constant quality products & efficient service.“Farmers‟

satisfaction is the mission statement of the company. Poorva Chemtech is a leader in

technical spreader, plant growth promoters, bio stimulants & micro nutrient market.

„Save-R‟ is a flag ship product of the company and is a brand name in the market.

We are the manufacturers of various growth promoters, biostimulants &

Micronutrients. Besides Saver, Grow-R, P.C.Granules, Easymix, Chelmix-Combi,

eazy-stim are major products, which are largely accepted by the farmers.




http://www.poorvachemtech.com/micro_nutrient.htm


http://www.poorvachemtech.com/growr.htm


http://www.poorvachemtech.com/p_c_granules.htm














9

We have well equipped laboratory, manufacturing unit. Poorva chemtech has an

excellent distribution & marketing network, well supported by technical and market

development team. Poorva today enjoys the leadership position in some of its products,

which have now become brand leaders.



10

SOCIAL ACTIVITY

Poorva is a multidimensional social institutions, executing variety of activities

relating to agriculture and thus to farmer community. Poorva is committed to

shoulder the responsibilities concerning development of agriculture, encouraging

Farmers to adapt new technique and so on. The activities in short are

1) Poorva organizes competitions for farmers getting high quality and quantity of

Crops, after continuous experimentation in new technique.

2) Arranges seminars reality to production of variety of crops, after

continuous Experimentation in new technique.

3) Exhibitions are held to keep the farmer community vigilant about new

Developments.

4) Prizes are distributed to farmers doing extra ordinary work in farming.

5) Distribution of the prestigious award „The Honorable Farmer of Saver-R Cartoon

Poster”



11

CHAPTER 4

PRODUCT

PROFILE



12

PRODUCT PROFILE

1) P.C.Granules

This is the powerful products which are used for forms & having great

nutrient contains. P. C. Granules is an excellent granular formulation. It is used

through soil application. It is humic acid based product containing humic acid,

amino acid, neem oil & trace elements. By using P. C. Granules the root system of

the plant is become in healthy condition. P. C. Granules result in healthy & strong

crop growth increased yield & thereby increasing returns to the farmers. It applied at

the time of sowing or transplanting of seedlings. It can be applied with manures or

fertilizers.

All horticuttural crops, field crops, vegetable crops are benifited by this

product



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Features and Benefits

P.C.Granules increases the germination percentage when applied at the time

of sowing.

Gives fast and even germination

P.C.Granules helps strong and stout initial growth of the plant.

Use of P.C.Granules causes profuse rooting and there by increases the

nutrient uptake.

Improves soil structure, water retaining capacity and proper aeration.

Helps plant to withstand stress condition

Helps to maintain the soil fertility and productivity.

P.C. granules induce healthy and rapid plant growth and thus increase the

yield.

It keeps root system in healthy condition.

P.C. granules help in efficient and optimum use of different nutrients that are

applied externally as well as already present in the soil.

Thus P.C. granules results in healthy and strong crop growth, increased yield

and thereby increasing returns to the farmers.

Dose:

For vegetable crops – 10 kg / acre

For fruit crops and plantation crops – 20 kg / acre

B.T. cotton – 15 kg / acre

Application:Applied at the time of sowing or transplanting of the seedlings. It can be applied

with manures or fertilizers.



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2) GROW-R:

This is one of the unique and miraculous products. Grow-R is excellent

plant growth promoter which gives amazing result when sprayed on various crop. It

gives quick result. Grower is basically a fulvic acid based product. It contains fulvic

acid, folic acid, amino acid, humic acid, hydrolysed protein complex in very well

balanced proportion. Grow R is normally used through foliar application; but it also

used through soil as drenching or through drip system. It has fast and easy penetration

into plant. When used into soil as drenching etc. Grow-R improves the structure of

soil, retains optimum moisture, encourages aeration of roots & helps the plants in

easy uptake of nutrients including nitrogen, phosphorous, potassium, magnesium,salpher & micronutrient. It coutribute to the conversion of minerals from non-

assimilable to soluble form through the release of carbonic gas.



15

Salient Features and Benefits:

Well balanced composition of fulvic acid, folic acid, amino acid, humic

acid and hydrolyzed protein complex

Fast and quick action and results.

Grow-R can be used through foliar spray and drip irrigation.

Grow-R gives healthy and excellent growth of plants.

Grow-R helps to correct plant deficiencies and restores natural balance.

Grow-R increases resistance to stress. Plants are not affected by slight

environmental changes in temperature and humidity.

Grow-R works as a buffer against minor inconsistencies.

Grow-R definitely enhances nutrient uptake and plant metabolism.

Grow-R allows plants to receive a steady supply of nutrients as per

requirement.

Overall increase in plant health and strength is probably the most notable

advantage.

Grow-R transmits immunity to all type of plants.

Grow-R makes the plant stronger and more resistant to diseases and pests.

Grow-R increases the number of fruitful flowers and thereby increases yield.

Healthy plants produce healthy fruits full of vitamins and minerals due to use

of Grow-R.

Dose:

2 ml / liter of water

Application:

Applied during active growth stage, at the time of flower initiation, twice or thrice.

Major crops:

All fruits, vegetables as well as field crops including plantation crops.



16

3) SAVE-R:

Poorva Chem-Tect Pvt. Ltd. developed a technical spreader known as

Save-R. The product 'Save-R' is exactly like its name 'Saver' & it become a

Brand Name in Technical Spreaders. It has been widely accepted by formers from

all the corners of Maharashtra & it also has increasing demand from the adjoin

states in the border areas of the state as the formers see the best multifarious

results of Saver-R. As Save-R is sticks & spreads on all are plant parts & does

not allow the solution to wash out in rains, hence it works as stickers,

spreaders & plant growth promoter. It is used on a large scale by farmers

through various sprays & drip irrigation too.

Save-R has unique action of wetting, spreading & penetration. It makes

spraying solution homogeneous. Save-R is an all purpose spray adjuvant that

can be used with pesticides, fungicides, weedicides, growth substance like

GA3, GBA, NAA, CCC etc. & all kinds of major & minor nutrient.

http://c/Users/DELL/Downloads/Saver%20product_files/Saver%20product.htm



17


Save-R provides more uniform spray deposit on plant surfaces and improves

coverage of solution.

Save-R improves the effectiveness of the ingredients of the solution.

Save-R is non – corrosive to spraying equipments.

Save-R helps in effective control of the noxious pests like mealy bugs, scale

insects and borers.

Save-R does not change the pH of the solution. Its pH is neutral i.e. 7-7.5.

It keeps the drip irrigation system clean and does not allow salts to deposit and

choke up the drippers.

It is the best alternative to replace acid as a cleaning agent as it avoids harmful

effects of acids.

Save-R helps to retain the moisture and liquid fertilizers in the root zone of

the plants and so it is very useful in shallow, sandy and light soils.

Save-R increases the effectiveness of spray due to which production is

increased and quality of the produce is highly improved.

Save-R saves quantity of solution and thereby saves money.

It given astonishing results on all the glossy leaves such as banana, onion,

pomegranate, colocasia etc. This is its unique character.

Applications and Doses:

Any spray solution – 50 ml / 200 lit solutions.

In rainy season – 100 ml /200 lit solution.

Soluble fertilizers – 500 ml in a tank.

Drip unit cleaning – 500 ml before stopping drip

In herbicide solutions – 1 ml / lit. of solution.



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4) CHELMIX:

Poorva Chemical Pvt. Ltd. Provides the most quality & result oriented

products of Poorva Chem-Tech. Chelmix contain microelement in chelated form. It

contain the vital nutrient in readily available form, those are needed by the plants. It is

the unique product supplied by Poorva. This formulation of Chelmix Combi

confirms the standards which are approved & specified by Government of

Maharashtra.

Features and Benefits:

Chelmix contains the major essential micro elements those are needed by

plants.

Micro – elements are readily and 100% easily available.

Chelmix – combi is 100% water soluble formulation.

Chelmix – combi is recommended for foliar application as well as through drip

irrigation.

Chelmix – combi has quick action and result.

Corrects all deficiencies those occur due to non availability of micro elements.

It helps and increases the uptake of major and secondary nutrients.

Chelmix – combi increases the plant growth and yield.

Increases the resistance power of plants.

It improves the colour and size of flowers and fruits.



19

It offers marked improvement in taste, flavor and aroma of fruits

There is general enhancement in quality of farm produce

Chelmix combi gives excellent results in polyhouse crops also.

Available in 100 gm, 250gm, and 500gm attractive packing.

5) EAZY-MIX:

Easy Mix is commonly used for to increase the yield & quality of the

product. It is an excellent micronutrient fertilizer that is recommended for soil

application. It contains essential micro elements in easily available form. Easy

Mix is a well balanced mixture of essential micro element, as per the standards

which are approved & specified by the Government of Maharashtra. Easy Mix is

available in 10 kg bag in attractive packing.


Eazy Mix supplies the important essential micro elements that are needed by

plants.

Eazy Mix applicable through soil only.

Eazy Mix contains micro nutrients in balanced proportion that are approved

by Government of Maharashtra.

Use of Eazy mix, increases the availability and uptake of other major and

minor essential nutrients.



20

Corrects the deficiencies that occur in plants due to non-availability of micro

elements.

Helps plants for healthy and sound growth.

Increase the yield and quality of the produce.

Improves flower and fruit colour, fruit size, fruit taste and aroma.

Increases the disease resistance power of plants.



21

CHAPTER 5

RESEARCH

METHODOLOGY



22

RESEARCH METHODOLOGY

Research is the process of systemic and in-depth study or search for any particulartopic, subject or area of investigation, backed by collection, completion, presentation and

interpretation of relevant details or data. It is a careful search or enquiry into any subject

or subject matter, which is an endeavor to discover or find out valuable facts which

would be useful for further application or utilization. There cannot be any research which

does not increase knowledge or improve scientific knowledge. Research profoundly

influences business decisions the business manager is interested in choosing that course

of action which is most effective in attaining the goals of the organization.

Research not only provides facts and figures in support of such business decision,

but also enables one to choose a measuring rod to judge the effectiveness of each

decision.

Research in management is broadly a systematic activity directed towards

investigating managerial or Business problems, which may result in the discovery of

management tools for problem solving and decision making. It can be a detailed

investigation of the existing problems, practices or process.

A proper research methodology should be adopted in order to achieve the set of

objectives.

Market research is a systematic data collection on various marketing aspects of a

company for its Goods & services, study of distribution channels, or for any problem in

the field of marketing. The Market search exercise which is carried out necessarily

through field work is termed as market Survey.

Marketing survey links the organization with its market environment. It involves

the specification Gathering, analysis and interpretation of information to help

management understand that particular Market environment identify its problem &

opportunities and develop and evaluate courses of marketing Action.



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Step 1:- Define the problem & research objectives.

An old adage say‟s “a problem well defined is half solved” the problem and objectives of

the study Are define under the sub heading, “problem identification” this is always first

step in any research.

Step 2:- Develop the research design.

This stage spells out how to achieve the stated research objectives, the data collection

methods, the specific research instrument and the sampling plan that will be used for

collecting data and corresponding cost are the element that contributes to the research

design.

Data collection method:

Data collection looks forward to data analysis data requirement for various analytical

techniques must be anticipated in the data collection phases.

1. Primary Data: Any original data that‟s suites the objectives of the study is

collected by way of field visits through research instruments and personal

interviews.

2. Secondary Data:

The data was collected through the following internal sources:

a) Company Profile.

b) Internet Websites.

c) Brochures, Leaflets.

d) Actual Survey (Personal Survey).

Step 3: Collection of information:

To achieve the research objectives, data has to be collected .in this study, information

was collected through the observation method of research. Observation can either be

subjective or objective there are-



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1. Participant observations: here the researcher himself is a part of the group under

study. It enables him to study the groups in its natural behavior, without the group

knowing anything about it. A participant observer can observe the group from all

angels, without an extra effort on his part.

2. Non-participant observation: Here the researcher is not a member of the group

under observation.

3. Controlled observations: Controlled observation is the type of observation

which suffers from some restrictions. It may include control over behavior,

control over phenomena, control over environment and observation.

4. Non controlled observations: Observations made in natural surroundings,

without any control or influence by external forces are non-controlled

observations.

Step 4: Analyze the information:

This stage deals with extracting pertinent finding from the collected data. The

collected data are processed, organized & arranged in a format that makes it easy to

understand &directly helps in the decision making process.

Step 5: Presenting the findings:

On basis of analysis of data collected, the findings are presented.



25

CHAPTER 7

DATA ANALYSIS

AND

INTERPRETATION



26

DATA ANALYSIS

1)

Awareness about

brand

YES NO

76 24

Table 1:

In survey about brand awareness of Poorva chemical‟s products the data collected

in above pie chart shows 76% people aware about product‟s &24% peoples still unknown

about brand.

76%

24%

Brand Awareness

YES NO



27

2)

In above chart the use of Poorva chemical‟s products is 55% people use Poorva‟s products & 45% people are not using Poorva chemical‟s products. We need to have

effective progress in that condition by using advertisement, awareness of farmers about

Poorva‟s products.

55%

45%

Use of Poorva Chemical products

YES NO

Use of Poorva chemical products No. of Farmers

YES 55

NO 45



28

3)

Products of

PoorvaChemicals

Chemical‟sSAVE-R.

P.C.GranulesProduct‟s

Micro nutrientproducts

GROW – RProducts.

35 20 24 21

In above graph product wise use shows in survey data, farmers are not

using all products of Poorva Chemicals. All product use is not above 50%.

35%

20%

24%

21%

Products of poorva chemicals

Chem.save-R P.C.Granules Micro Nutient Grow-R



29

4)

Quality of

product

YES NO

58 42

In above data graph shows cheap & quality of products awareness opinion of

farmer 42% not like or show better result & 58% people say yes means positive point of

Poorva Chemicals.

58%

42%

Quality of product

YES NO



30

5)

What factor do you look in a product

while using a product?

YES NO

Availability 60 40

Price Factor 58 42

Result/Quality 66 44

Brand Name 25 75

Attractive

Schemes

55 45

In collected data the use of product depends on factors like availability, price

factor, result of product on crop, brand name, attractive schemes .the majority of farmer

Use product by depends on availability & result oriented.

0

10

20

30

40

50

60

70

80

Availibility Price Result Brand name Scheme

YES

NO



31

6)

Pattern of ordering the product Response of farmer

Daily

Weekly

Monthly/stock

According to need

In graph shows pattern of ordering products according to need of farmers depends

on season & financial condition the requirement should be situation wise. 10% daily

customers, 25%weakly, 15% monthly stock maintained, 50%according to need purchase

products.

10%

25%

15%

50%

Pattern of ordering product

Daily Weakly Monthly According to Need



32

7)

Availability of product Respondent

YES 57

NO 43

Timely availability of product in the stores is data collected by survey shows

in graph 43% say no means negative response and 57 % gives positive response.

57%

43%

Availability of product

YES NO



33

8) Changes expect in Poorva

chemicals product

Price Quality Packaging

42 30 28

For improvement in Poorva chemicals products the factors like price, quality, and

packaging should be considered. Above data shows farmers area of changes requirement.

42%

30%

28%

Expectation changes

Price Quality Packaging



34

9)

Help From Poorva

chemicals

YES NO

72 28

Data shows farmers requirement help from Poorva about uses, dose, and

information about product in all season bases for improvement in marketing the after

sales services.

72%

28%

Help from poorva chemicals

YES NO



35

10)

Information

factors

Informationcorner

Uses of product

Doses Other

25 40 30 5

The data shows the particular factor which is like to needed to farmer‟s

information corner, about uses of products, doses which are helpful to farmer as well as

sales of products.

25%

40%

30%

5%

Information Factors

Information cornner Uses Doses Other



36

11)

Quality

Perception

YES NO

68 32

About customers mind condition know about quality of products they 68

%farmers are shown Poorva product is qualitative & 32 % think that Poorva product is

not so good or qualitative.

68%

32%

Quality Perception

YES NO



37

12)

Direct marketing of Poorva chemicals product should be effective as direct

marketing means Company outlet ,product sales direct company to customers in this

activity price should be Constant and any middleman should needed 62 %farmers is

required direct marketing and 38% say no.

38%62%

Direct Marketing

YES NO

Direct marketing YES NO38 62



38

13)

In this scurvy Poorva chemical‟s marketing activity for product promotion,

increasing sales etc like Advertising, hording etc is measures for knowing of popularity

of Poorva products.

26%

74%

Marketing Activity

YES NO

MarketingActivity YES NO

26 74



39

14)

In this survey we know about various marketing activity places & in which area

the activity effective and useful for Poorva advertising. Graph shows different area of

marketing activity with their percentage.

38%

22%

18%

20%

2%

Places

Pamplates Hordings T.V. advertisement Radio Farewell places

Places where

Marketing

Activities Seen

Pamphlets Hoardings T.V advertisement RadioFarewell

places

38 22 18 20 2



40

15)

In the survey the reason for not using Poorva chemicals product should be

known like the Awareness about product, unavailability of product, quality of product,

other factors should be Known for using that data we improve area of which is needed.

47%

25%

22%

6%

Reasons for not using

Awareness Unavailibility Quality Other

Reasons for not

using

Awareness Unavailability Quality Others

47 25 22 6



41

CHAPTER 8

LIMITATIONS



42

LIMITATONS

This study is limited to only Poorva Chemicals PVT.LTD.

If there is any Change in the organization or products or any type of changes offered, the

conclusion may or may not change.

1) Finding and analysis was for the specific area i.e. Nashik city & Poorva‟s major sales

Market i.e. Pimpalgaon Baswant area only.

2) The study being taken in the season of may-june might not have produced accurate

data.

3) Some farmer should shows non-cooperative behavior at the time of data collection of

this study.

4) The research was dependent upon information provided by the farmer respondent. It

may be biased or insufficient.



43

CHAPTER 9

CONCLUSION



44

CONCLUSION

The chemical pesticide and fertilizers market in Nasik district should more as that

of other area mainly they horticultural crop production likes Grapes,

Pomegranates & Guava is huge more in quantity.

Onion, Tomato, Maize, Sugarcanes etc also produce huge quantity.

Nasik is known as “Grapes Capital” of India hence the company mainly targeted

on grapes cultivation related products.

The company should be also targeted farmers oriented service decision means

after sales service given for success of organization competitive market.

It is also essential for Poorva to keep itself updated about the success/failure of its

various marketing plans, so that it can take advantage of its successes and also

learn from its mistakes.



45

CHAPTER 10

SUGGESTIONS



46

SUGGESTIONS

In study titled “Factors Influencing Consumer Behavior For Poorva Chemicals Pvt.Ltd. Products” related to data concern my opinion to company area of improvement is

as following:

1) The company should concentrate on advertising of products.

2) They should open information corner for farmers for detailed information about

their products, its uses, dose, contents etc. should be important for improvement

of sales.

3) The company should improve in distribution channels.

4) Various activities like product exhibition are arranged in specific time period.

5) More efforts taken for qualitative as well as quantitative productions.



47

BIBLIOGRAPHY



48

BIBLIOGRAPHY

BOOK‟S REFERED:

1) Philip Kotler & et al (2007) “Marketing management” by dorling Kindersley

(India) PVT.LTD. Publication, 12th edition.

2) Zeithaml A.Valerie & et al (2008) “services marketing”, the McGraw Hill

Companies, 4th Edition.

3) Research Methodology: By C.R.Kothari.

4) Business Research Methodology: By J.K. Sachdeva.

WEBSITES:

1) www.poorvachemtech.com/

2) www.google.com

http://www.poorvachemtech.com/


http://www.google.com/






49

ANNEXURE



50

QUESTIONNAIRE FOR FARMERS (CONSUMER)

Name of the Farmer:

Contact No.:

Age:

1) Have You heard about poorva chemicals products?

o YES

o NO

2)

Do You use product of

Poorva chemicals?

YES NO

3)

If yes

which of

the

following

Poorva

chemical

products is

used?

Chemical‟s

SAVE-R.

P.C.Granules

Products.

Micro

nutrientproducts.

GROW – R

Products.

4) Do you Think POORVA chemical product is cheap and qualitative to that of otherproducts?

o YES

o NO



51

5)

What factor do you look in a product while using a

product?

YES NO

Availability 60 40

Price Factor 58 42

Result/Quality 66 44

Brand Name 25 75

Attractive Schemes 55 45

6

Pattern of ordering the product Response of farmer

Daily

Weekly

Monthly/stock

According to need

7) Availability of Poorva chemical product in stores?

o YES

o NO



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8) What changes do you expect in poorva chemical products?

o Price

o Quality

o Packaging

9) Do you need any guideline or particular help from Poorva chemical industry?

o YES

o NO

10) Factors about help from Poorva chemicals?

o Information corner

o About Uses of product

o Doses

o Other

11) Do you think products of Poorva chemicals are qualitative?

o YES

o NO

12) Direct marketing of Poorva chemicals products is helpful or not?

o YES

o NO



13) Have you seen any Marketing activity from Poorva chemicals?

o YES

o NO

14) Media where you Observing Marketing activity of Poorva chemicals product?

o Pamphlets

o Hoardings

o T.V. advertisement

o Radio

o Farewell places

15) Reasons for not using Poorva chemicals product?

o Awareness

o Unavailability

o Quality

o Others

16) Would you like to give any suggestions to Poorva about the following?

Sujit Project Final

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