SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
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Business Anti-Social: The Boss Needs SugarCRM, Give it To Them! Keith Brooks, VoiceRite Social Collaboration Practice Leader [email protected] Twitter/Skype: lotusevangelist
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Keith Brooks, VoiceRite After the huge success you had following last year's session, your executive now uses SugarCRM right? Probably not all of you won that battle, ready for this year's? You need to be doing more, faster. Did you get messages out before and after the storms hit? What does this have to do with CRM? Everything! You need to help your CEO look good to the outside world, not just help the sales teams with businessdevelopment. What other ways can you help your company look better to the outside world? Come listen as we revisit the mind of the executive and provide a few options to keep them even happier with your efforts. Leave the session with a new song list and a better understanding of how to help your executives, and yourselves, but most importantly your customers.
Transcript of SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
Keith Brooks, VoiceRite Social Collaboration Practice Leader
[email protected] Twitter/Skype: lotusevangelist
Who Is This Guy Talking to Me?
<- Co-Authored this book
Top 10 Blogger on
My Office
2x Speaker and #14 out of 100 Top Tweeters*
*= http://nextprinciples.com/nextprinciples-analyses-of-sugarcon-2012/
My Geek Friends http://blog.vanessabrooks.com/
http://www.slideshare.net/kbmsg
http://about.me/keithbrooks
Since We Last We Spoke…
• The Presidential Election • The SF Giants Won the World Series • Sandy was all about Danny until… • The Miami Heat Won the NBA
Championship
Photos from (L) Entertainmentrundown.com and (R) ruvilla.com
Today’s Topics
3) CEO Grooves
4) Happy Endings
2) CEO PR
1) CEO Evasion
Let’s Revisit…What is Against You
• CEO’s don’t care about using social media..usually
• No Time for you • Meetings and more meetings • Broad plans on their minds • To focus on urgent matters first • Too many filters on the data they see
Photo from birdhouse.org
CEO EVASION
http://mashable.com/2011/12/02/social-ceo-infographic/
Up Next
3) CEO Grooves
4) Happy Endings 2) CEO PR
1) CEO Evasion
Lipstick on a Pig or
• Not always easy is it! • The execs trust you…well I hope they do! • Even Darth Vader could er, maybe not… • Does your CEO email, newsletter, blog,
anything..like:
Comic from dilbert.com
CEO PR
CEO Opportunities to Leverage SugarCRM
• Disasters • Sports Events • Holidays • Current Events* • Industry Events • Movie Themes • Travel Tuesday^
*=Be Careful out There ^=Manic Monday or Freaky Friday
YES! This is Marketing 101… but how many of you have pitched these to your CEO?
One Example
http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
Next To Last Topic
3) CEO Grooves
4) Happy Endings
2) CEO PR
1) CEO Evasion
It’s My Life
Taxman
Is there Anybody Out There?
Two out of Three Ain’t Bad
Did You Steal My Money
Have a Nice Day
Getting Better
Wish You Were Here
Bat Out of Hell
The Real Me
Help the CEO look …
Last Topic
3) CEO Grooves
4) Happy Endings
2) CEO PR
1) CEO Evasion
Practical Matters (Your Homework)
• Create Templates • Plan for the year in advance • Give them a voice, find their angle • Golf works, let me explain • Make it EASY • No, Seriously, very, very easy or.. • Just do it for them
https://twitter.com/execgolfmag
Thank You
Keith Brooks Twitter and Skype: Lotusevangelist
[email protected] about.me/keithbrooks Blog: blog.vanessabrooks.com
