Sugar BowlGroup Members:

BBA-8

Background

Preparing Transformation

Employees

Gary Spaldings Shirley Smith Daniel Sinclair

Research

Analyzing local and international markets

Customer trends Michael Burke

Design

Getting the most profitability out of the capacity of 150 people

Cost saving at every turn –Hired Mike walker, a relatively inexperienced but cheaper contractor

Food & Beverages

The business already had licenses for serving alcohol and hot and cold food

Choose catering over installing a kitchen

Renovation & opening

Operations

Plans have a way of going awry in implementation stage

Hiring a general manager

When micro managing got impossible for Givens she had to hire Petty

Pricing

The pricing was done keeping the rates at High Rollers in mind

Organizational

3 divisions:

1. Restaurant Operations-Petty2. Bowling Operations and Sales-Givens3. Tracking of receipts and deposits-

Gary Spalding

Financials

Higher levels of shrinkage controls due to young employees

Petty’s proposed management controls

Marketing for Grand Opening

Use of direct mails, online ads and social media channels for advertising

Low-cost, attention grabbing PR activity

2011/12 Operations

Unpredictability

Attendance fluctuations ranging from 425 customers to a minimum 100 customers at times

Average for Thurs-Sunday fell to 35% and Mon-Wed only 15%

Waiters started quitting jobs Machinery for two lanes also

malfunctioned

Customer Experience

Givens interacted personally with the customers asking about their experience and their complaints

85% responded with most favorable rating

Private Events

Charlie Campbell replaced Smith Within a month he booked two private

events and substantive contact with HR managers

Mondays and Tuesday nights designated for private events

Gaining Momentum

Revenues started growing as word spread among graduate students and young professionals

Average spending climbed to $45 with 60% capacity on Thurs-Sun nights

Strategic Partnerships

Two options:

1. League Bowling2. Exclusive Band Rights

April 2012

Two offers:

1. Offer of $1 million by investor for starting point of negotiations

2. New York consulting firm’s offer of leading a group to Givens

Pondering the Future

Loans Customers per day Wednesday nights: singles bowl vs.

zulu Monday and Tuesday: permanent

close Changing Trends