Voice FM

By Sufia Begum 12A2

Candidate: 4659

“where your voice matters”

Preliminary task

Main Task

In what way does your In what way does your media product use, media product use,

develop or challenge develop or challenge forms and conventions forms and conventions of real media products? of real media products?

In what way does your media product use, develop or challenge forms and

conventions of the real media products?

•We put background music through out our news product. This was done to attract our target audience.• Special effect were used to edit our voices. • We introduced our headline.• We placed the most important stories first and the light hearted stories last. Vital for the audience.

How does your media How does your media product represent product represent

particular social particular social groups?groups?

How does your media product represent particular social

groups?•Royal mail strike Workers have gone on strike due to job security. • Royal mail bosses are represented as greedy and careless.• The workers are represented as selfish ActimelThe company that produces Actimel has misled their customers. • They are represented as greedy and untrustworthy

Man set on fire

A local man has been beaten up and set on fire. • Teenagers are represented as wild and dangerous. • The police are being represented as hard workers.

Woman Hits boyfriend with a raw steak

A woman has hit her disabled boyfriend with raw steak.• Women are represented as a cruel and violent.• Disable people are portrayed as innocent and vulnerable.

What kind of media What kind of media institution might institution might

distribute your media distribute your media product and why?product and why?

BBC radio 1

BBC radio 1 may distribute our media product.

• Their target audience is people aged between 15-29 year old.

• They offer a range of new music and support new artist.

• They broadcast news and documentary• They offer a helpline for customers. Station / Group Population Reach (000s) Reach Percent

Average Hours Per Head

Average Hours Per Listener

Total Hours (000s)

Listening Share In TSA %

BBC Radio 1 51,280,000 10,763 21 % 1.9 9.0 97,215 9.80

What media institution might distribute your media product and

why? BBC radio 1 might distribute our news product because our newscast matches the style and culture of BBC radio 1. They both: • Target Teenagers • Target both females and males• Target people from different background• Types of news - global news, showbiz news, sports news• Support new artist - both interview current and rising stars. • Helpline for the audience to call, email or text about any issues that was raised in the news.

Who would be the Who would be the audience for your audience for your media product?media product?

Who would be the audience for Who would be the audience for your media product?your media product?

What is your Gender?

Female

Male• 60% of females are more likely to listen to our news product than males.

what age group do you belong to

0

10

20

30

40

50

60

13 14 15-16 17-19

age group

how many people (%)

femalemale

• Boys aged 15 to 16 tend to listen to radio more than any other age group.

• 13-14 year old female listen to the radio more than boys in the same age group.

Our target audience is Our target audience is teenagers aged between 13 teenagers aged between 13 to 19 year old.to 19 year old.

Aimed at both female and male. Aimed at both female and male. Include people from different Include people from different backgroundsbackgrounds..

Target audience

• People who have mixed interest• Aimed at working class people• Student s attending secondary school, college or

university. • Targeting people who have dropped out of school• Dependent on their parent or have part time job

to pay for their tuition fees.

What are the audience interested in?

• Showbiz news• Sports news• Listening to the latest music track• Human interest • Interview rising and current stars• They can contact voice FM for advice and

guidance on career, school, bullying etc.• Enter Competition

What type of news do you prefer?

0

10

20

30

40

50

60

showbiz local news Globalnews

humaninterest

Type of news

amount of people (%)

malefemale

• Females are interested about

celebrity gossip.• Both genders are

interested in the local news.• 10 % of females

ainterested in global news.

Our audiences are interested in showbiz news, local news, global

news and human interest.

Audience Interest?

What issues in your local area are you concerned about?

0

10

20

30

40

50

60

EnvironmentTeen pregnancy

Drug abuse

crime

issues

amount of people (%)

male

female

• Boys are more concerned with crimes. However they were less concerned about the environment

• Girls are more concerned about drug abuse.

The audience are interested in news that affect young people such as drugs, teenage pregnancy, crime and the environment.

Radio HabitsOur audience are more likely to listen to the

radio:• While doing homework• To relax • While carrying out chore• Driving with friends and familiesThey access the radio by using mobile phone,

internet or digital TV. What time of the day do you listen to the radio?

0

10

20

30

40

50

60

70

Morning Mid-Afternoon

Night

Time of the day

Number of people (%)

FemaleMale

Majority of males listen to the radio during mid-afternoon.

Audience habit

0

5

10

15

20

25

30

35

How many people %

Dailyroutine

When youneed it

Helps tprelax

How does it play a vital role?

How does listening to the radio play a vital role in your life?

Female

Male

how do you listen to the radio?

0

10

20

30

40

50

60

70

80

Alone Withfamily

drivingwith

friends

in school

how do you listen to it

amount of people(%)

male

female

• 70% of males listen to the radio alone.

• 32% of females listen to the radio with their family.

• No one listens to the radio at school

• Male (35%) and female (29%) listen to the radio because it helps them to relax.

Boys listen to the radio alone. Girls tend listen to the radio with their families.

Most people listen to the radio to relax.

How did you How did you attract/address your attract/address your

audience?audience?

How did you attract/address your audience?

Our newscast appeals to our audience because they can:

Listen to the local news which is relevant to the young audience.

Call the helpline to receive advice and guidance about the issue that were raised in the news.

Interview live studio guest.We used a semi formal and conversational

tone when we presented our news cast. This was done because we wanted to relate and attract the younger audience.

The stories will have an impact on the audience because it is relevant to the youth as it may affect them in some way. We began with the important news first and ended with light hearted news.

Salma and I were the presenters in our news cast. We spoke in first person, so that we can make it more personal. We used sound code in our newscast. Music can be heard in the background. Silence was also used while reading out the serious stories.

What have you learnt What have you learnt about technologies about technologies from the process of from the process of

constructing this constructing this product?product?

What have you learnt about technologies from the process of

constructing this product?

What is digital technology and analogue?

• Digital technology has allowed people to produce more. It is an easier way of accessing the media• Digital technology is now commonly used to transfer information through signals.• Analogue is an old fashion way of editing before the arrival of computer. • Digital technologies allowed us to record and edit our newscast faster and easier.

• Convergence is when two or more media are brought together.

• Produces a new medium which is more effective and useful.

• Example - You can now listen to the radio, play games, read news and watch film by using the internet or the mobile phone.

Technology is becoming more convergent?:

Radio is a parallel medium

• You can listen to the radio while carrying out other task whereas you have to watch and to listen to the television. This prevent you from carrying out other major task such as driving.

• Portability

DAB radio; list some of the feature

DAB stands for Digital Audio Broadcast. DAB will eventually replace the existing analogue radio service.

Digital Radio brings: More choice Improved sound quality, No re-tuning Extra information on broadcasts such as

track names and sports result. Allows people to record, rewind and pause

live radio.

The equipment and software we used?

Hardware we used:• Mackie D8B mixing console• Apple Macintosh G5 Tower• Rode NT2 Condenser MicrophoneThe software we used:• Logic Pro Version 7 -used for recording and

editing voices• Garage band-we used garage band to make

our jingle• Audacity

The future of technology

• Size• Sophistication • Simplicity• The digital divide.

Looking back at your Looking back at your preliminary task, what preliminary task, what do you feel you have do you feel you have

learnt in the learnt in the progression from it to progression from it to

the full product?the full product?

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full

product?I have learnt:• How to Use audacity and garage band• To Work in a team and listen to other

members • The process of making a radio product• I have gain knowledge in how the

equipment works in the studio• To Gather sounds file

• I have gain Confidence, this has helped me approach new people an ask them question for our vox pop

• I have improved my Communication skills • I have gain knowledge about Journalist

standard and values • I have learnt Editing techniques, this has helped

while creating our news product• I have Learnt Interviewing techniques • I have learnt to plan out my work, this has help

me become more organised• To meet deadlines and book the studio