Sue Baker

Director, Time to Change

TTC Induction 07 12 11

o Purpose of Todayo History and Phase 1 Impacto TTC Principleso Phase 2 Outcomes & Projectso Reporting and Monitoringo Project Managemento Our First Six Months

Why are we here?

o Our movement – integration internally and externally

o Shared principles and values o Shared ownership of outcomeso Shared problem solving/good practice & learningo Systems and structureso Support o Enjoyment!

History and Phase 1 Impact

o Original bid 2007 (£20m BLF & CR)o 1 Oct 2007 – 30 Sept 2011o Mandate from service users and carerso Evidence back to 1996 of impact of S&D in Englando Based on other effective international programmes (NZ &

Scotland)o 35 projects (some new & some already existed within

partners), LEAP, CMT, four partnerso Set of projects needed dovetailing to form a programmeo Ambitious outcomeso Never been done in England before

Phase 1 Outcome Targets (England)

o 5% improvement in public attitudes

o 5% reduction in discrimination

o Significantly increase public awareness of mental health by reaching 30 million adults

o 100,000 people with mental health problems with increased ability to address discrimination

o 274,500 involved in social contact activity

2009: Mental health discrimination on the agenda

Creating a national space for discussion

Creating a national space for discussion

Providing information to address

gaps in knowledge

Providing information to address

gaps in knowledge

2010: Introducing you to your prejudice

Getting people to recognise their part in the problem

Getting people to recognise their part in the problem

2011 Don’t be afraid to talk about mental health

Social contacto Human Libraryo 600 trained volunteers across 20 road show sites o LE-led projects (Tea and Talk, Kamoshi)

New Movement o Bringing together established and new groups of

people with LE to address S&D (growing our activists)o New sectors on-board to address stigma and

discriminationo Harnessed resources from MH Trusts and inspiredo Digital movement (Face Book)

Evidencing Behaviour Change

Innovation

Impact of Phase 1:

The number of people living discrimination-freelives has increased by 4% (*1)

Levels of discrimination have dropped By 15% (*1)

Behavioural change gains (ie a reduction in discrimination) have been sustained whilst attitudes have proved to be more volatile.

There was a 2.2% improvement in publicattitudes between 2008 – 2010 but due to the recession this has dropped back in the last year.

Gains are higher amongst the target audience who are campaign aware.

(*1) The Viewpoint survey 2010 (Institute of Psychiatry, King’s College London) A survey of 979 people using mental health services in five Trusts in England.

Public Attitudes

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Discrimination

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Impact of Phase 1:

What this means is that since Time to Change started:

• Estimated 23,486 more people are living lives free from discrimination

• Est. 71,540 fewer people have experienced discrimination when looking for work

• Est. 75,153 fewer people have lost a job because of a mental health problem

• Est. 66,911 more people have made a friend outside of the mental health sector

o Significantly increased public awareness of mental health by reaching 34 million adults

o 162,196 people with mental health problems with increased ability to address discrimination

Time to Change Facebook Fans (86,000 fans)Findings of an online survey in 2011 found (1,702 respondents, 86% have experience of a mental health problem):

o 83% said that as a result of joining the page they felt that had more confidence to challenge mental health stigma and discrimination when they see or experience it.

o As a result of joining the TTC Face book page the 44% said they had tackled an instance of stigma or discrimination, 13% had sought help from a GP or other health professional, 27% had disclosed to family or friends, 14% had disclosed to work colleagues, and 7% disclosed to a line manager or employer

Viewpoint (2010):o An estimated 83,248 people using mental health services who were aware of

TTC had increased confidence to tackle stigma compared to a year ago and ascribed this increased confidence to TTC.

o 613,394 involved in social contact activityo 44% of people who attended a Time to Change event stated they had a more positive

impression of people with mental health problems as a result

Impact of Phase 1:

o People with lived experience will occupy leadership roles (internally and externally in the delivery of the programme)

o Evidenced based delivery

o We will work in partnership across sectors to build a broad and inclusive social movement for mental health

o We will provide best value

o We want all communities to benefit from change, so will aim to reduce the gap between the attitudes and behaviours of BME communities and other communities

TTC Principles

What does the next phase of social change look like….?

Phase 2 Outcomes

• Improve public attitudes by 5%

• Reduce discrimination by 5% – Reduce the number of areas of life in which people with mental

health problems experience discrimination

• Improve the confidence and ability of people with mental health problems to tackle discrimination

• Improve the social capital of people with mental health problems

New Key Plans

• New project to address stigma amongst children and young people (2 regional pilots)

• New £2.7m grant fund for 75 community-led projects to deliver social contact (25% for groups within BME communities, 20% C&YP projects)

• Social leadership – growing the movement of people with lived experience tackling stigma and discrimination and becoming more active citizens. 14 regional and equalities co-ordinators linking up local networks and individuals, training, workshops, supporting grant-funded groups.

• Strategic work to secure changes to organisational policy and practice undertaking 50 user-led audits

• New strategic work and an advice service to improve media representations

• More focused work with BME communities – starting with African Caribbean audiences

PLUS• Social marketing campaign, digital

Phase Two –Lived Experience Leadership

Programme Governance & Senior Management Workforce

Project DeliveryBuilding a Movement

Workforce

• SMG (2 reps) Advisory Board (2 reps), C&YP Panel, OMT• Project & Evaluation Steering Groups (LE rep on each)• TTC workforce – high proportion with LE• Young Leaders with LE (C&YP project)• User-led grant-fund projects• Social leadership –14 Co-ordinators, Lived Experience Networking Events• 50 organisational audits undertaken by people with LE• Community Engagement – events delivered with people with LE• Champions

Project Management & Reporting

Revised Project Management System• Risk register• Budget management• Delivery of milestones, beneficiaries and project plans

Reporting & Monitoring• Quarterly and annually to funders, the JMG, Advisory Board and

the partner Trustee committees (outcome dashboard, milestones, activity delivered, risks, learning, evaluation data, financial)

• Beneficiary data (improved capture of demographic data particularly ethnicity)

• Evaluation data – national surveys and impact of projects on beneficiaries

• Standing items reported to SMG and the Advisory Board: Lived Experience & engagement and impact on BME communities

The next six months…..

• Launch new £2.7m grant fund • Social marketing campaign burst (Jan/Feb)• C&YP project – audience insight research and consultation, pilot

areas chosen, C&YP and Parents Panels, conference• Organisational audit kit developed and auditors with LE trained,

key organisations approached, master classes delivered• TBC – targeted work with the African Caribbean community• Regional and equalities co-ordinators inducted & workshops for

grant applicants delivered, leadership charter developed• Community Engagement – flagship event• Media Engagement – first media conference, media advisory

group, advice service running• Website – annual content review, C&YP, diversity• Evaluation - new providers and tools for two outcomes, final phase

one phase and baseline phase two