It started with a post... Sudocrem, one the UK’s top baby brands, had no social media presence before 2010.

Facebook was 6 years old; Twitter was only 4 years old, and Instagram had only just launched!

2010

Laying the foundations Activation of Facebook and Twitter social media channels. The Sudocrem blog was set up, and has become one of the most popular and influential brand centric baby and parenting blogs online. Relevant and interesting content is posted almost daily to ensure it remains fresh and current with a loyal readership.

2010

#AllBabiesCount Sudocrem donated 25p to NSPCC for every retweet of #AllBabiesCount. Overall, £25,000 was raised for the charity. Campaign was referenced approximately 6,700 times on Twitter and has appeared in the feeds of over 3,500,000 Twitter followers.

2011

Sudocrem Virtual Baby Shower The world’s first Virtual Baby Shower app hosted and managed via Facebook. Now a permanent feature on the Facebook page with hundreds of users each month. So far, there have been over 10,000 registered users to the app.

2012

Virtual Treasure Hunt Users had a choice of 4 maps where they could reveal prizes to win instantly. The app was awarded the prestigious Best OTC (Over The Counter) Campaign in Digital & Social Media 2014. It was so popular that we had to reset the app half way through the campaign! Sales grew dramatically for the campaign period!

2013

2014 Ready, Steady, Change A unique time challenge which invites parents to complete a three stage process, replicating the brand mantra of ‘Clean, Dry, Apply’. This was the first Sudocrem skill based game. Promotion across social channels reached 9.3 million people.

Where are we now…

2015 and beyond!

2015

Fabulous Friday Freebies Users can come and play every Friday for the chance to win instant prizes. The app was so successful that it now runs as a permanent feature on the Facebook page. It draws in around 20,000 users every month.

2015

2015 What’s in the Nappy? Users opened virtual nappies for the chance to win instant prizes. The application introduced the ‘Nappy Rash Gremlin’, a new antagonist character for Sudocrem. Over 96,000 plays, the highest ever number of plays. The highest number of plays for a Sudocrem application to date.

1.1 million reach per month

1,000 people

engaged every day

1.4 million views per month

81% of followers are female, the

target audience for Sudocrem

15,000 visitors per month

50,000 website & blog visitors per

month

265,000 views in total

68% of users are 18 – 44 females,

the target audience for Sudocrem

Statistics (Summer 2015)

Sudocrem’s other products Orbital Media doesn’t just mange the social channels for Sudocrem Antiseptic Healing Cream and Sudocrem Care & Protect. Sudocrem Skin Care Cream (a moisturising product aimed at adults) has a community of over 20,000.

We’ve helped Sudocrem collaberate with lots of brands, here’s a small selection!

What next… The world, of course!

We now oversee 25+ global markets for the brand. We listen, guide and help implement proven social media strategies to all markets, driving sales and awareness to millions of parents around the world.

Get in touch! Our web address www.orbitalmedianetwork.com Our number +44 0203 411 9111