SUDD’S BODY WASHSUDD’S BODY WASH

MARKETING PLAN

TRYPHENA DELORES DASENT

Sudd’s Brand - Body Wash

MISSION STATEMENTSudd’s body wash is part of the sudd’s brand and is geared to allergy suffers, as well asnon-allergy suffers. It is mild enough for the young and the young at heart. Sudd’s body wash is developed like most body wash but contains a mild antihistamine which is gentle on the skin and help to reduce or block mosthistamines the chemical which caused allergy.

GOAL

Sudd’s Brand goal is too create quality

products which will satisfy all customers use

and at the same time help to improve allergy

health.

VISION

Continuous growth and improvement of the

Sudd’s body wash to benefit the longevity of

sudd’s body wash and to create similar

products under the Sudd’s Brand.

MOTTO

Sudd’s Body Wash: “Three times clean the

first time”

SUDD’S BODY WASH

1. Executive SummaryThe sudd’s body wash is a consumer good product and is part of the skin soap family.Sudd’s is developed to satisfy all customerand potential customers alike who enjoys Quality in a body wash and not quantity. It is mild enough for the young and the youngat heart. Sudd’s body wash is unique in is core anddistinctive competency and will be use to create likeproducts which will drive future revenue.

SUDD’S BODY WASH

The Sudd’s body wash evaluation internal strength and weakness and external opportunities and threats, provide thethreshold for the strategic analysis and marketing plan. Theplan focuses on the Sudd’s Brand growth, introduction of a cutting edge product, which will increase customersatisfaction and in so doing strengthen customer relationshipand increase revenue.

SUDD’S BODY WASH

2. ENVIRONMENT ANALYSISSudd’s body wash is a consumer product, which was developed

differentfrom the regular body washes. It contains a mild antihistamine whichhelp to reduce or block histamines the chemicals which caused allergies. Sudd’s Body Wash leave the skin feeling smooth with a

naturaldesirable fragrance. It was developed to improve skin health and at thesame time help to reduce or block histamines. Sudd’s body wash is safeto be used by all people. (The young and the young at heart)

Sudd’s Body Wash was not tested on animals.

SUDD’S BODY WASH

3. A: THE MARKETING ENVIRONMENT

1. Competitive Force: Sudd’s Body Wash is at a beginning stage and is very competitive and is at a very high peak. Competing with like brand is not that difficult as Sudd’s Body Wash is needed and fits within it competitors industry. Sudd’s Body Wash advertising

methods would generates more than a million customers for the first year of market. Customers are always seeking new brand to

satisfy their needs especially if it is essential to their health.

SUDD’ BODY WASH

2.ECONOMIC FORCES:

Most existing body washes are very high priced. Sudd’s

Body Wash will be priced to accommodate all classes of

customers. Focusing on improving health in allergy suffers and other customers alike. The pricing of Sudd’s

Body Wash will be able to stand-up to all economic changes when they occurs.

SUDD’S BODY WASH

3.POLITICAL FORCES:

Sudd’s Body Wash abides with all political rules. We

do not foresee any influences or events which will hinder

the Sudd’s Body Wash operation.

SUDD’S BODY WASH

4.LEGAL AND REGULORTARY FORCES:

New consumer products are developed everyday but

none to compare with Sudd’s Body Wash. Sudd’s Body

Wash goal is to satisfy the needs of all it’s customer by helping to improve the skin by alleviating allergies causing agent (histamines). The product is very safe to

use by all customers. (customer with or without allergies).

SUDD’S BODY WASH

5.TECHNOLOGICAL FORCES:

No known technological forces.

SUDD’S BODY WASH

6.SOCIOCULTURE FORCES:

The Sudd’s Body Wash is very diversified. The brand

will be marketed to satisfy the needs of all it customers and potential customers. Sudd’s Body Wash welcome

customer of all race, culture, nationality and age to name a few.

SUDD’S BODY WASH

4.TARGET MARKET:

Sudd’s Body Wash is developed to satisfy and meet the

needs of all customers alike. We have implemented the differentiated strategy. Sudd’s Body Wash will developed like brand products such as hand-soap, skin bar soap, and laundry detergent to name a few. These future products along with the Sudd’s Body Wash will

provide our valued customer with choices of the Sudd’s product brand.

SUDD’S BODY WASH

CURRENT MARKETING OBJECTIVE AND PERFORMANCE:

Sudd’s Body Wash obtain their customers and client by advertising in local newspaper, placing small samples within mailboxes. Sudd’s BodyWash is also advertised in the Sunday’s newspaper with a nationwidecirculation. As the market for new products are of a high demand,Sudd’s Body Wash advertising and marketing are done on a rotational basis, and it is depend on manufacturing. Sudd’s Body Washis looking to extend their advertising and marketing procedures byincluding television and radio commercials, billboards, social mediamarketing, which will allows Sudd’s to reach a much wider range ofcustomers and audieance.

SUDD’S BODY WASH

5.As Sudd’s Body Wash is presently in the beginning stage

fifty-five (55) percent of the estimated income will be used for operation, development, advertising. The next

twenty-five (25) percent will cover research and the final

twenty (20) percent will cover miscellaneous cost, which will include packaging, labels and any other relevant

necessities. To name a few.

SUDD’S BODY WASH

SWOT ANALYSIS:6. A. STRENGTH

1. A differentiated strategy make it possible to provide

high quality, dependable consumer brand products

which will satisfy the needs of Sudd’s Body Wash

customers and potential customers.

2. Keep Sudd’s products Core and Distinctive.

3. Develop new products within the Sudd’s Brand

which will stand up and out against their competitors, and

the internal and external environment.

SUDD’S BODY WASH

7. B. WEAKNESS

1. Sudd’s Body Wash is a new product. At this moment

we do not foresee any weaknesses. However, based

on research Sudd’s Body Wash is will within the

category of its competitors and the industry is destine to do well within it’s market.

SUDD’S BODY WASH

9. D. THREATS

1. Continuous research industry for threats which could

arise from the internal and external environment.

2. Pricing to compete with Sudd’s Body Wash competitors.

3. Obtaining international retailers, customer and clients.

4. Shipping or exporting Sudd’s Body Wash internationally. (International Laws and Tariffs)

SUDD’S BODY WASH

8. C. OPPORTUNITIES 1. Extend within the retail market 2. Sell products online to reach domestic and

international customer alike. 3. Increase advertising on the internet, local area

newspaper, yellow pages and social media. 4. Build website in order for customer to interact

with suppliers and or manufacturers. (As a third party venture).

SUDD’S BODY WASH

10.E. MATCHING STRENGTH TO OPPORTUNITIESCONVETING WEAKNESSES TO THREATS

1. Enforce differentiated strategy in sales within the retail market.

2. By keeping the Sudd’s Body Wash core and distinctive, it will live up to the product potential and

in so doing will strengthen customer satisfaction which will increase revenue.

3. Introduce new Sudd’s Brand products4. continue to advertise using all method of advertising.

SUDD’ BODY WASH

10. E. MATCHING STRENGTH TO OPPORTUNITIES

CONVERTING WEAKNESSES AND THREATS

CONT/D.

5. Update website to make is customer users friendly.

6. Increase sales method

7. Increase international retailers, by abiding with

international laws and tariffs.

SUDD’S BODY WASH

11. IV. MARKETING OBJECTIVESSudd’s Body Wash and Brand products is to provideall customers with satisfying, dependable products, which will live up to their name and to meet the needs of all their users.

Sudd’s Body Wash and brand with their unique ingredient guarantees excellent results.

SUDD’S BODY WASH

V. MARKETING STRATEGIES

12. A. TARGET MARKET

1. Customers both domestic and internationally, who

seeks quality, dependable and safe body wash and other Sudd’s Brand products.

2. Health conscience customer (allergy users and other customer alike.)

3. Young and the young at heart

4. All ethic background, gender, demographic,(etc.)

SUDD’S BODY WASH

13. B. MARKETING MIX 1. Products: Sudd’s Body Wash is not only a body

wash but is uniquely created to stand up to its nameand in so doing satisfying customers needs.Sudd’s other brand products are uniquely created thesame way and will live up to expectation.

2. Price: Sudd’s Body Wash is very affordable andcompetitively price. It is in the range of all

customers and potential customers price range. It will be priced

at $6.99 per bottle.

SUDD’S BODY WASH

13. B. MARKETING MIX CONT/D 3. Distribution or Place: Sudd’s Body Wash and Brand

will be sold nationwide as well as internationally where all skin, body and bath products are sold. It will also be sold on the company store website in order to reach potential customer. 4. Promotion: Continue to create unique and dependable Sudd’s Brand products. Tend to keep

existing client and customers by issuing a monthlymagazine displaying new and upgraded products,conducting seminars to introduce product to

retailers.

SUDD’S BODY WASH

VI. MARKETING IMPLEMENTIONS

14. A. MARKETING ORGANIZATION

Sudd’s Brand have the needs for the product. The

Sudd’s Body Wash has an industrial fit. In this case

the differentiated marketing strategy will make it easy to provide Sudd’s Body Wash customer with a

skin care body wash which will satisfy their needs.

15. B. ACTIVITIES:

All Sudd’s brands are being provided to all customers and potential customers who are always seeking for way to improve on their own well-being.

SUDD’S BODY WASH

16. VII. EVALUATION AND CONTROLA. Performance Standard and Financial Controls

In order to keep Sudd’s Brand operating funding is in the quote of $500,000.00 will be provided to run the Sudd’s body wash operating.Sales quotas will be recorded and reported every quarterlyAll monetary transaction will be recorded using accounting and financing modules through the parent company’ relevant departments. Cross functional activities

Tentative Cost Analysis For New Product Development

PERFORMANCEONE (1) YEAR FOR COMPLETION

TASK 3

TASK 1

TASK 2

SUDD’S BODY WASH

OWNERSHIP:THIS PROJECT WAS DEVELOPED AND

CREATED BY:

TRYPHENA DELORES DASENT.

COMPLETION OF PROJECT: 09/06/2014

THIS WAS NOT A GROUP PROJECT.