Success rate of Mc Donalds

ByVEENUVENKATESWARLUARADHNASADHVISUMANAVIBHORPRAGYA

Yes, we are very much satisfied with the policies of Mc Donald. The basic focus of there is on QUALITY, SERVICE, CLEANLINESS, VALUEBy applying these policies they gain huge success as they are one

of the market leader in fast food industry.

The success can be described as:-First restaurant in 1955 After 28 years in 1983 they have more than 6000 restaurant After 40 years in 1995 they have more than 18000 in 89 countriesRecently in 2007 they hv more than 31000 in around 1998 countries

The focus before entering a country

Proper research on countries culturePricing factorAdopting countries cultureAdopting local noms of the countries

REASON FOR SUCCESS Provide linger zoneDrive through facilityKids zone Wide range of menu optionAdvertisement Promotional offers

CompetitorsBurger kingKfcPizza hutWendys

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