Successo yoodeal-tag-bergamo-aperinfo

ALESSANDRO BRUZZI

Entrepreneur

Product strategist, Startupper

Mail: [email protected]: @alexbruzzi

@aperinfo

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

FIND THE PROBLEM

DON’T LOOK TOO SOFISTICATEDAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo


WHERE IS THE PROBLEM?

Information overload Reach the targetPROBLEM


Too many emails

Many emails end up in Spam

Generic deals targeted to an “average” consumer



MAKE IT SIMPLE

Yoodeal wants to be the #1 choice

for anyone who wants to do smart shopping

of personalized, time-limited lifestyle offers.



EXPLAIN IT SIMPLE


PUT PEOPLE FIRST


TRUST


HOW TO FIND PEOPLE

INVEST IN PEOPLE- Money- Stock options

TAKE ONLY COMMITTED PEOPLE- No 9am-6pm job- Love Love Love what you have to do- See the proactive behavior approach

TAKE THEM FROM ANOTHER JOB- Great people are not unemployed

DISCOVER TALENTS- Believe in your feelings

FIND IN- Linkedin - University- Thesis projects


RECRUITING

EXECUTION MAKES DIFFERENCE

BETWEEN IDEAS

AND SUCCESSESAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

PROTOTYPE!TEST!TEST!TEST!


PROMOTE


HOW TO PROMOTE?


USE LINKEDIN TO:- FIND Journalists- FIND Bloggers

BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT

DON’T ASK – OFFER SOMETHING!

- Give a free test- Give it FIRST- Give it exclusively- Make it special- Ask opinions

DO MARKET ANALYSIS -> Start from your data logsDO FREE PDF GUIDES

CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITY


PROMOTING

FUNDING


USE PUBLIC FUNDS:- Finanziamenti a fondo perduto Provincia Trento

DO PUBLIC COMPETITION to have feedback- Starcup Lombardia- Working Capital Telecom Italia

ASK VENTURE CAPITAL / BUSINESS ANGELS

- DPIXEL 50k- 250k- PRINCIPIA 1 - 4M- EARLYBIRD 1 - 4M- YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k

ASK INTERNET GROUPS/CEO’s- Banzai- JobRapido- Populis- Volagratis


HOW TO FIND MONEY

- BANZAI / TRIBOO

- dPixel

- JUPITER VENTURES

- PRINCIPIA

- FONDAMENTA

- MASSIMILIANO MAGRINI

- PRIVATE ANGELS

- TRADITIONAL COMPANIES

MY EXPERIENCE


Money


TIMING

I NEED MONEY ON TIME

RESTRICTIONS

EXTERNAL CONTROL LIMITS THE COMPANY STRATEGYI REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST

COUNTRY

ITALY OR NOT ITALY?THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the investment

TEAM

A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEY


MY PROBLEMS

BE DISTINCTIVE


Unique

• SEMANTIC TEXT ANALYSIS

• RANKING AND PERSONALIZATION

Hard to replicate

• MARKETPLACE

• DIRECT PAYMENT


ADVANTAGES

Yoosemantics understands deals type, details, categories, and data inside text.

With all complementary modules Yoosemantics is able to structure data starting from plain text and show relevant information, dynamically changing for each type of object.


FORGET THE KW

YooRank chooses the best:• offers• Deals• opportunities

out of a very large

market place

Foreach specific userbased on behavioral / preference data.


RANK, NOT ORDER

- CHOOSE RIGHT TEAM- DO NOT DEPEND BY ANYONE

- CHOOSE RIGHT IDEA- BE CONCRETE, SIMPLE- BE FOCUSED

- MAKE DEV. DETAILED PLANS- SPEC. DOCS. HELPS TO CLEAR A LOT

- FUND/ANGELS/PUBLIC/CRAWDF.

- USE MEDIA/PRESS

- FOCUS ON TRAFFIC/USERS (1st point of TRACTION)

MY TIPS


Successo yoodeal-tag-bergamo-aperinfo

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