Successfully Navigating the Choppy Waters of Storage Economics With John Toigo
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Transcript of Successfully Navigating the Choppy Waters of Storage Economics With John Toigo
World®’16
SuccessfullyNavigatingtheChoppyWatersofStorageEconomicsJonToigo - ManagingPrincipal,Toigo PartnersInternationalLLC
Session#MFT89S
MAINFRAMEANDWORKLOADAUTOMATION
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Abstract
ItmakesperfectsensetotalkaboutstorageintermsofdollarsandcentsandROI(aka:thebusinesscase).Butisanother“economical”hardwarerefreshtherightthingtodo?Hasyourcompanyinvestigatedwaystoleverageandmaximizeutilizationofyourexistingstorage?Confusedaboutallthestorageeconomicsmessagingwoo?
AttendthissessionanddiscoverwhatstorageexpertJonToigohastosay—notonlyaboutwaystoimprovestorageefficiencyfromatechnicalandoperationalstandpointbutalsofromabusinessefficiencyperspective.
JonToigo
ToigoPartnersInternationalManagingPrincipal
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Agenda
STORAGEECONOMICS
IoT,MOBILECOMMERCE
OPTIONSANDTECHNOLOGY
1
2
3
SUMMARY5
TOP10BESTPRACTICES4 ELIMINATINGFRICTION,BUSINESSANDTECHNICALVALUE4
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StorageEconomicsIsSuddenlyonEveryone’sMind
§ Cloudfolksareworriedaboutthe“ZettabyteApocalypse”Capacityisoutstrippingsupply
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InternetofThings…
§ 50+billionconnecteddevicesby2020– 228msmartphonesin2015
– 258mpassengercarsin2015with>100kdatapointspercar
§ “Evenifconsumeradoptionlags,bigbusinessisalloverit…”*
*TheBattleforSmartCarData,BloombergBusinessWeek,July18,2016.
GoldmanSachs,http://www.goldmansachs.com/our-thinking/pages/iot-infographic.html
CiscoSystems,http://www.i-scoop.eu/internet-of-things/
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MobileCommerce…
http://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/future-mobile-commerce/
• 22.14EBoforderdatajustfromsmartphones• Doesn’tcounttabletorders(already3Xgreater)• Doesn’tcountdatacreatedbySystemsofInsight• Doesn’tcountthe“StarburstEffect”
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Thestorythusfar…
Customersincreasinglymobile,usingapps(SystemsofEngagement)toperusecatalogsandplaceorders
CustomersappsinteractwithmostlyvirtualizedSystemsofInteraction,whereincomingrequestsarereceivedandinitiallyprocessed…
OrderinformationisshuntedtoSystemsofInsightwhereBigDataanalyticsalgorithmsvalidatepurchaseandpaymentdetails,andscancustomeraccountprofilesforup-sellingopportunities…
TheHybridDataCenterinaNutshell…
Goodordersarebookedandthe“StarburstEffect”occurs:onecustomertransactionspawnshundredsoftransactionswithinbackenddatabase“SystemsofRecord”…
Theprocessrepeatsmillionsoftimespersecond…• Ownersgetrich• Customerssaynicethingson
socialmedia• Businessthrives• Everyoneliveshappilyever
after…
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TheDigitalDemocracy
• UCBerkeleystarteditallwiththeirHowMuchInformationstudyin2000,updatedin2003• Notedthattraditionallyanaloginformationwasbeingconvertedororiginatedin
digitalform• Estimatedtotalvolumeofdigitaldatain2000wasunder3Exabytes,whichhad
grownto5Exabytes in2002• IDC(backedbyEMC)tookoverestimatingthesizeoftheDigitalUniverse
• In2014,IDCestimatedthatthe4.4Zettabytesofdigitalinformationwouldgrowto44Zettabytesby2020
• Datathatwouldbeusefuliftaggedandanalyzedconstitutes37%ofalldata,butlessthan1%iscurrentlytaggedoranalyzed
• Moreover,lessthan45%ofthedigitaluniverseisprotected:formostdata,thereisnocopy
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Capacitydemandwillshortlyoutstripsupply…Co
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WhatHastheCloudFolksWorriedCapacitygapandcost
§ Industrialcloudprovidersalreadyconcernedabouthosting10-60ZBs– Hugeprofitpotentialforstorageas
aservice,but– Wheretofindcapacity?
§ Totalflashindustryoutput~500EBsofcapacityannually
§ Totaldiskindustryoutput~780EBsannually
– Inadequatetohandleburgeon;talking“CapacityGap”
Source:MicrosoftAzure,https://tapepower.fujifilmrmd.com/pdf/static/2015/ogus.pdf
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IntheDataCenter,CapacityDemandIsGrowing
§ Leadinganalystshavemodifiedprojectionstoreflectchangesininfrastructureplatformchoices…
ByHowMuchAnnuallyisaMatterofSomeContention
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ServerVirtualizationDrivingCapacityDemand
§ StateofITInfrastructurein2016
Consolidatingservercomputinginfrastructure…
http://www.serverwatch.com/server-news/server-virtualization-market-is-peaking-gartner.html
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VirtualizationDrivingConvergence/Hyper-Convergence
§ Software-DefinedStorageisalltherage…
Anefforttobringmainframe“multi-tenancy”tox86…thehardway
SDSabstractsvalue-addsoftwareservicesawayfromstoragecontrollerandinstantiatesservicesinaserver-sidesoftwarestack…likemainframeSMSc.1993
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Hyper-ConvergenceNotEntirelyWithoutMerit
§ “Atomicunitsofcompute”
§ Adoptedbysmallcompaniesandbymanyusersofbigdataanalyticsclusters
§ Benefits…anddrawbacks…abound
Infrastructurebythe“pizzabox”
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DrawbacksintheFormofInfrastructureUtilizationWhilesomebenefitsseen,moreimportantinefficienciesexistandgrow
Source:Gartner,ITKeyMetricsData2016:KeyInfrastructureMeasures:StorageAnalysis:MultiyearPublished:14December2015
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Plus,ItIsEncouragingStrangeIdeas
§ Huh?!?
Likeabandoningtieredstorageforflatandfrictionlessstoragearchitectures
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Whywouldyoudosuchathing?
§ Tiering isintendedtoreducestoragecostsbyconstantlymigratingolderdatatolessexpensiveformsofstoragethatarebettersuitedtodatausagecharacteristics…
§ So“daybeforeyesterday”!
Isn’ttiering important?
http://www.horison.com/OracleTieredStorageTakesCenterStage.pdf
BackofEnvelopeMath
1Petabyte(PB)ofStorage• UsingonlyTier00:$1.5M• UsingonlyTiers1and2:$1M• UsingTiers0-3:$587
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Answer:ToEliminateAllFriction!
§ “Datamovementequalsfriction.”
§ “Frictionequalslatency.”
§ “Latencyisbad.”
§ “Therefore,friction(anddata
movement)arebad.”
§ Oh,andtiering ishardwork.
Interesting,ifmisguided…
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Howtopreserve/protectdataina“friction-less”infrastructure?
§ “Shelterinplace.”
§ Whenstoragenodeisfilledwithdatathatisnotaccessedorupdated,justpowerdownthedrive.Thenjustaddmorenodes.
§ Voila! Instantarchive,instantdatapreservation…
§ (PlayswellwiththeAFAcrowd.)
Youdon’t.
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MightWorkforGradStudentsinaHighPerformanceComputingLab…
§ Asarule,storageisasignificantCAPEXexpense– Between33and70centsof
everydollarspentonhardwaredependingontheanalystoneconsults
– Backofenvelopemath
Butinmostcommercialdatacenters,notsomuch…
Workloadmustbeknown.Rewriterateof1xper3.5yearsdoublescost
24TBHAMRdiskspromisedby2020
butmoreexpensivethanPMRHDDs
Notoptimizedforfastwritesorfrequentfile
update
Source:MicrosoftAzure,https://tapepower.fujifilmrmd.com/pdf/static/2015/ogus.pdf
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Disk-basedstorageremainsdominantinMFdatacenter
§ Disk-basedDASDcosts~$30/GB1
– 3390-3volumeis~2.83GBofstorage– Costtoacquire,$84.90(notincludingmaintenance,environmentalcosts)
§ ManagingDASDstorage(archive,included)requirestimeand
money,butmakesdollarsandsense– Storagecleanuppracticesrequires8hoursforsix3390-3volumes– Systemsprogrammerscostroughly$90,000peryearso$53perhouror
$424tocleanupsixDASDvolumes– Cleanuptakeslongerifyouaredoingfilereorganization,andalsoarchiving
anddeletingfiles
§ Valueofreclaimedstorageis$840:Cheaperthanbuyingnew.
Simplecostmodelforwell-managedDASD
1JeffShoup,MainframeProductLeader,Ensono,https://www.ensono.com/insights/does-anyone-actually-manage-mainframe-storage-anymore
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ThePushisOnforMainframeFlashSystems
§ Nothingagainstall-flasharrays(AFA)but– Yourmileagewillvaryintermsoflatencyreduction– Businessapplicationsneedtobedesignedtotakefull
advantage– Maintenanceisnotnecessarilyeasierwithflashvsdisk
§ SimpletruthisthereisnotenoughproductioncapacityforflashordisktomeettheZettabytewave(ortheportionthatwillswampyourdatacenter)
§ Onlytapecanpossiblyfillthevoid
TheAll-SiliconDataCenteristheshinynewthing
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TapeIsIdeallySuitedforArchiveWhereupto80%ofyourdatawillultimatelyreside…
Between40-60%ofdataintapelibraries,off-sitevaults:Archive,fixedcontent,compliance,referencedata
Between20-25%ofdatainmidrangearraysfeaturingSASandSATA:Vital,sensitive,businessimportantdata
Between12-20%ofdatainhighperformanceFCdiskarrays:Missioncritical,OLTP,revenuegeneratingapps
Between1-3%ofdatainSSD:I/Ointensive,responsetimecriticalhttp://www.horison.com/OracleTieredStorageTakesCenterStage.pdf
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SolidTechnicalValueCase
§ LTO-7andEnterprisetapeareincreasinglyappreciatedasaneffectivesolutionformassfileandobjectstorage– CapacityimprovementsfromBariumFerrite(BaFe)areextraordinary
andon-going– LinearTapeFileSystem(LTFS)gatewaysaresimplifyingdatamovement
betweenflash/disktiersandtapetier– Dataaccesstimedeterminedbysizeoflibrary,numberofrobotsand
drives– frommillisecondstominutes,dependingoninfrastructure– Oncetapecartridgeisindrive,timetofirstbyteis~45seconds– Jitter-freestreamingwithtransferratesofupto750MBofcompressed
datapersecondor2.7TBofcompresseddataperhourperdrive(LTO)
§ That,plusmanageability,givestapeasolidtechnicalvaluecase
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BusinessValueCaseIsAlsoStrong
§ Cost-containment:tape-basedstorageislesscostlytoacquireandtoownthanotherstorageinfrastructureoptions;tapefreesupexpensiveflash/diskcapacity
§ Riskreduction(downtime):tape-basedstorageprovidesdataprotectionviaanairgap,plusmediaresiliencyofupto30yearsandmuchlowerbiterrorratesthanothermedia
§ Riskreduction(investment):noriskofearlyobsolescence,backwardcompatibilityguarantees,goodrunwayfortechnology
§ Improvedproductivity:fasterdatatransfer,cloudseeding,betterstreamingratesandquality,greaterdataavailability
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TapeArchivingCanSignificantlyReduceStorageExpenseAnditisthecheapestwaytostoredataovertime…
“The 12-year cost of energy for disk is greaterthan the entire TCO for tape over the same period:Disk is 70 times more costly than tape, based on energy cost alone.”
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PerhapsThisIsWhatIsDrivingtheTapeRenaissance
§ Asarecloudoperators
NoviceITpractitionersaregeneratinginterestintape…
• Mediacapacity,resiliencyanddurabilityaccelerating• CostperGBdeclining• Performanceandeaseofuseimproving• AirGapprotectsagainstRansomwareCo
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HastyConclusions
§ Storageeconomicsstillfavorstoragetiering anddataarchiving
§ Therealcostcontainmentbenefitswillbeseenwithbetterdatamanagement(atalkfornextyear,perhaps)
§ CATechnologiesoffersnumerousproductsinitsportfoliothatcanhelptobendthestoragecostcurve:checkthemout!
Nothingmagicalaboutstoragecostcontainment…
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Questions?
• Thanks!• Pleasekeepintouch
• Email:[email protected]• Linkedin:JonToigo• Twitter:@JonToigo• Blog:DrunkenData.com• Websites:
• IT-SENSE.org• DataManagementInstitute• ToigoPartnersInternational
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Questions?
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Stayconnectedatcommunities.ca.com
Thankyou.
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