Successfully delivering a personalized content experience abstract
4
Successfully Delivering a Personalized Content Experience From Structured Content Creation to Multi-Channel Publishing Vote for this session to be included in the agenda for LavaCon 2015!
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Transcript of Successfully delivering a personalized content experience abstract
Successfully Delivering a
Personalized Content
Experience
From Structured Content
Creation
to Multi-Channel Publishing
Vote for this session to be included in the
agenda for LavaCon 2015!
Content is moving quickly
Content is moving quickly from traditional print to print and digital channels.
The key to delivering these projects is to ensure that content
is authored once and re-used intelligentlyacross all channels including print, web and mobile
in a personalized fashion.
Many projects focus on the authoring challenge in isolation and personalization as a secondary concern. For today’s projects to be successful it is vital that an integrated approach to personalized content is considered at both the authoring and publishing level.
In this presentation, you will learn:
Core requirements needed for personalized projects
Essential elements for success
How to target content by categories (e.g., product, audience and sector)
The important role that personalization plays within effective CXM strategies
Speakers
Jim Edmunds, Ingeniux
More than 20 years experience designing
software products and digital content
Suzanne Mescan, Vasont Systems
Former LavaCon speaker
More than 28 years in the content
management, publishing and data
services industry
