SUCCESSFUL SVEEP INITIATIVES

WEST CHAMPARAN, BIHAR

LOK SABHA ELECTIONS 2014

Abhay Kumar Singh – (then) DM West Champaran

Holistic Approach based on ECI Checklist

Critical Gaps/

RegionsUrban Areas

Media & Outdoor Publicity

Polling Day & Model Booths

Rural Areas

Youth, Women

& Farmers

Results

Multi-party Co-ordination &Fund Dovetailing

Urban Areas Mass Mobilization

• Motorcycle Rallies, Marathons, Mohalla Interactions, Roadshows, Events at Town Hall

2 big events/week

• Personally led all events giving huge attraction

DM, SP & ICONs

• Events reached each & every urban areaEvery

Mohalla Covered

• Maximum partnerships for maximum reach• e.g. Urban Dev, Public Reln. Dept, SP Office,

Banks, Private colleges, sports associations> 10

Partners• Openness & good communication by district

administration to community Confidence

Building

Strong & direct communication

Positive vibrant buzz in the town

Motorcycle Rally Mohalla Interactions

MarathonFlag March

Road shows with State ICON Community

pledge taking as well as Individual

Pledge taking in all schools

Public events in town hall

Rallies reaching out to every

ward

Large-Scale Rural Awareness

• Comprising Booth Level Officers, Sakshar Bharat Preraks, Livelihood Mission Mobilizers, ASHAs, Anganwadi Sewikas, Community Groups.

• Systematic Training for Teams and Event Calendar (*next 2 slides)

Partnerships for Panchayat SVEEP

Teams• Centres established at all Lok Shiksha Kendras (1 in

every panchayat)• Daily electoral awareness training to community

Dedicated Voter Literacy Centres

• Rallies 2 times / week covering all booths to create absolute mobilization (Tuesday & Saturday

• Various cultural & sports competitions

Mobilization through Rallies &

Competitions • Lok Shiksha Kendras of all panchayats• Internet enabled facilitation at CSCs in all panchayats• Facilitation also through District toll-free helpline

2 Voter Facilitation

Centres in all Panchayats

(Internet enabled) • Special voter registration camps at sites of all awareness events

Convergence of Voter Facilitation

with all Awareness Events

Absolute penetration for the first time

Mass involvement and

active participation

*CSC – Common Service Centres / Vasudha Kendra which are internet enabled and present in most panchayats

A glimpse of some of the training material with calendar

‘Aapka Vote Aapka Bhavishyay’ slogan

In addition detailed awareness training on what initiatives to do for the following was given to all panchayat teams :Voter Literacy CentresInitial Rallies Tuesday, Satuday eventsSpecial DiscussionsCritical Booths

Special Focus on training to panchayat SVEEP teams for Improving Facilitation:

1.All Channels for Voter Registration/Modifications

2. All Channels to Check name in Voter List

3. More Camps even after 9th March ECI mandated camp announced

4. Understanding of Voter Challenges in Critical / Low voter turnout booths.

Training for SVEEP teams

Opening of Voter Awareness

Centres

Literacy events at the centres Literacy events

at the centres

Uniform for preraks

Rallies in all panchayats

Intrernet enabled voter facilitation at

CSCs

Singing, painting

competitions

Youth, Women & Farmers• Special women outreach events with ICON Celebrity Ratan

Rajput • Majority women representation in all Panchayat SVEEP teams• Rallies & voter literacy events in all Women SHGs & Anganwadi

Mata Samitis• Voter awareness convergence with pulse polio door to door

campaign• Voter registration camps in all Women VOs of SHGs• Special movie screening & EVM mock-polls in Women VOs

Women

• 100% college voter registration camps• Month long youth voter festival in all colleges• Competitions such as speech, skits, painting etc.

• Active mobilization of campus ambassadors for community involvement

• Various sports events such as football Youth

• Special voter registration camps at Kisaan Pathshaalas• Convergence of SRI training with Voter awareness

Farmers

Segmented focus where

energy groups

Excellent reciprocation

Interaction with ICON

Women SHG rallies

Female youth motivation by

DM

Literacy and EVM workshops

with SHGs

Convergence with pulse polio

Mock poll @ youth fest

Sports events @ youth fest

Special incentives by college for first time voters

Convergence with farmer training

Critical Regions & Gaps• Boycott (19 booths), Low-turnout (193

booths), Remote (198 booths), Vulnerable, (133 booths) Naxal (189 booths)

Booths that are…

• Visit by District Administration to booths for confidence building

• Community awareness groups formation• Nukkad Nataks by Kala Jhatha & EVM mock-

polls

Special extra initiatives in addition to Panchayat

SVEEP teams • Interactive sessions with BLOs, village teams & community

• Customized action taken based on individual cases (*e.g. many booths people didn’t vote because of ‘perceived lack of development’ – so in such cases – special literacy sessions on ‘role of individual & various levels of government in democracy, importance of participating by voting & other means was done

Special workshop to understand individual cases & develop

solutions

Proper homework by

identifying our weak areas

Nukkad Natak and EVM Mock poll at various locations

Regular visits by district administration

Facilitation on Day of Elections

Basic minimum facilities & communication ensured at all

1999 booths• Booths where > 1,200 voters petromax lighting facility in addition to electricity connection

• Medical kit at all booths• Voter assistance centres at all booths• Cooks from MDM offered paid food servicesSeating & priority voting for old-aged/disabled/pregnant women

• Various helpful displays / posters

Other highlights

:• Live webcasting• Filtered RO water & sherbet refreshments• Special decoration for celebration atmosphere• Uniform for all staff

Model Booths

Festival like celebration

Strong peoples’ participation

Constant press notes during Photo voter slip distribution

Constant press notes on use of photo voter slip

Result of successful distribution and

communication – 28% people voted with photo

voter slip as proof

Decoration, separate queuing, helpdesk, medical team at

model booth

Communication• Strong positive communication to community about good initiatives –

daily 5 press notes

Daily intensive press briefings with

important messages

• At key locations to create buzz and serve as reminder Countdown Clock

• Some from department, some created from various community competitions

More 200 posters in every panchayat

• Awareness about good initiatives• Monitoring of work done in rural areas (partners had to upload directly

on facebook)• One of the best performing FB page in rural India (more than 1 lakh

views, 1000 likes and 1000 posts)

Innovative use of Facebook for dual

purpose• More than 12,000 staff and village SVEEP teams daily communication• More than 1.5 Lakhs community daily

motivational/awareness/information SMS

Strong, continuous use of Bulk SMS to create awareness

Make presence felt – fully positive &

instilling sense of confidence

Talk of the Town!

Daily press briefings

Facebook & Bulk SMS

Countdown Clock

Posters in Panchayats

Hot Air Balloon

Example of Multi-party Co-ordination & Fund Dovetailing

District SVEEP Cell,

Election OfficeROLE :

Central Unit planning,

coordinating & monitoring all activities

FUNDS: Logistics &

Publications

Sakshar Bharat

ROLE: Mobilize

Prerak @ GP level, voter

facilitation at GP, organize EVM mock-

pollsFUNDS: Printing GP

level material, funding nukkad natak

Urban Developm

entROLE:

Implement all urban

mass events

FUNDS: Print publicity in urban areas

District Healthy Society

ROLE: Mobilize

ASHA @ GP level,

Converge with Pulse

PolioFUNDS: IEC

funds of NHM for

Pulse Polio convergence

Similarly daily coordination &

fund dovetailing with more than

34 organizations

Election Office,

SVEEP Celll SP Office DDC Office ECI's Awareness Observer

Public Relations

Dept.

District Rural

Development Agency

Sakshar Bharat (Adult

Literacy) Dept.

District Health

Society

ICDS Department

Rural Livelihoods

Mission (Jeevika)

Department

Urban Developmen

t Department

Education Department All Public

Colleges Public

Library

Block Offices &

Booth Level Officers

Public Health

Engineering Dept.

(PHED)

Agriculture Department

Narkatiaganj Railway

Office

District Industries Centre

Sashastra Seema Bal (SSB)

PDS Shops

NCC All Private Colleges All Banks

CSCs (Internet enabled Common Service Centres)

MEDIA Organizatio

ns

Public Library in

partnership with DEF -

Gates Library

Project

Local Sports associations

Sudha Milk Dairy

PCAMA (Private Doctors Medical

Association)

District BAR Association

Innovative Thinking

Involving all stakeholders,

making best use of resources &

managing multi-party

coordination

The Results

Thank You