Successful Social Media Marketing Strategies That ... · Successful Social Media Marketing...
Transcript of Successful Social Media Marketing Strategies That ... · Successful Social Media Marketing...
Successful Social Media Marketing Strategies That Supercharge Engagement
May 23, 2019
The Informed Banker Speaker Series
The content for this presentation was created by Alexandra Gekas. The views and opinions expressed herein are those of the author, Alexandra Gekas,and do not necessarily reflect those of Harland Clarke.
Presenters
2
Alexandra GekasVice President, Marketing & EngagementCallahan & Associates
Moderator
Christine AhlgrenDirector, Strategic Business AlliancesHarland Clarke
3
GOOD NEWS IS…YOU HAVE THE HOV LANE
4
HUMANIZE OPTIMIZE VISUALIZE
5
• Be authentic and relatable
• Showcase employees AND management
• Connect with your community
6
HUMANIZE YOUR VOICE
7
OPTIMIZE YOUR CONTENT
• Know your audience first
• Determine your content mix
• Write killer headlines and captions
• Follow size guidelines by platform
• Create a consistent look on social
• Choose the right editing and filters
8
VISUALIZE YOUR BRAND
EXAMPLES OF ENGAGING POSTS
9
10
NOSTALGIC
11
ASPIRATIONAL
WITTY
12
SIMPLE ANIMATION
REAL-LIFE PERSPECTIVES
13
OFFICE HOURS
QUIZZES & TRIVIA
14
EXPERT INSIGHTS
15
CONTESTS
POLLS
16
QUESTIONS
17
RESEARCH
HOLIDAYS
18
PROMOTION
19
DE-MYSTIFY MANAGEMENT
20
PEOPLE POWER
21
ON THE GROUND
PERSONAL TOUCH
22
SPOTLIGHT LOCAL
HUMANIZE OPTIMIZE VISUALIZE
23
Q&A Wrap Up
24
Alexandra GekasVice President, Marketing & Engagement | linkedin.com/in/Alexandra-gekas
Christine AhlgrenDirector, Strategic Business Alliances , Harland Clarke
Presentation materials and video replay will be provided within one week.
www.harlandclarke.com/webcasts
The content for this presentation was created by Alexandra Gekas.The views and opinions expressed herein are those of the author, Alexandra Gekas, and do not necessarily reflect those of Harland Clarke.
harlandclarke.com/LinkedIn
harlandclarke.com/Twitter
The Informed Banker Speaker Series
Type your question in the chat panel