Successful Selling In Today’s Digital World - Digital Tuesday November
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Transcript of Successful Selling In Today’s Digital World - Digital Tuesday November
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Successful Selling In Today’s Digital World
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
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The Sales Process Has Changed
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80% 20%Traditional SalesProcess
Marketing
SalesWhere the sales person would traditionally engage
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Modern SalesProcess
Marketing
Sales
20% 80%
Sales
Marketing Engagement now happens much later
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You Need Multiple Touch Points
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Why Has This Changed?
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People in the UK have access to the internet36m
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People in the UK have access to an internet phone53%
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of B2B buyers start with a Google search78%
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The Buyer Is In Control
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How Do You Influence The
Buyer?
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People are involved in the average B2B buying process5.4
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Of B2B buyers now use social media to be more informed about vendors75%
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Of decision makers say they never respond to cold outreach90%
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You STILL Need Sales
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Social Selling“The process of using Social Media to network,
prospect, research, engage, collaborate, teach and close – all with the purpose of attaining quota and
increasing revenue”. - Barbara Giamanco
(President, Social Centered Selling LLC)
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Believe their sales force would be more productive with a greater social media presence80%
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Of UK sales people think the buying process is changing faster than sales organisations are responding69%
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Have received no training in using social media93%
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
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Phone: +44 (0) 01633 279515
@kilfrew
www.branchingouteurope.com
How to get in touch